--- title: ActiveCampaign Reviews meta\_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14779 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 14779 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

### ActiveCampaign Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. [(848 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews)

Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. [(787 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews)

Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. [(654 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1405892&qs=pros-and-cons#reviews)

Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. [(621 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1403674&qs=pros-and-cons#reviews)

Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. [(574 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400029&qs=pros-and-cons#reviews)

Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. [(419 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews)

Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. [(403 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews)

Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. [(388 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407678&qs=pros-and-cons#reviews)

Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. [(294 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406054&qs=pros-and-cons#reviews)

Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. [(280 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407369&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of ActiveCampaign

##### 1. Ease of Use

Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features.
[
See 848 mentions
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.")
OT

Omezine T.

Small-Business (50 or fewer emp.)

5.0/5

"User-Friendly Interface, Powerful Features, and Excellent Support"

What do you like about ActiveCampaign?

The interface is user-friendly, and I appreciate both the support provided and the easy access to information. Also the integration with other CRMs is

 ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.")
JG

Julie G.

Small-Business (50 or fewer emp.)

3.5/5

"Thankful to AC in My Holistic Nutrition Business"

What do you like about ActiveCampaign?

I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects

##### 2. Automation

Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively.
[
See 787 mentions
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.")
JG

Julie G.

Small-Business (50 or fewer emp.)

3.5/5

"Thankful to AC in My Holistic Nutrition Business"

What do you like about ActiveCampaign?

I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects

 ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.")
JS

Joe S.

Small-Business (50 or fewer emp.)

5.0/5

"Great All-in-one Platform"

What do you like about ActiveCampaign?

Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like

##### 3. Automation Features

Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement.
[
See 654 mentions
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1405892&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.")
JG

Julie G.

Small-Business (50 or fewer emp.)

3.5/5

"Thankful to AC in My Holistic Nutrition Business"

What do you like about ActiveCampaign?

I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects

 ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.")
JS

Joe S.

Small-Business (50 or fewer emp.)

5.0/5

"Great All-in-one Platform"

What do you like about ActiveCampaign?

Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like

##### 4. Automations

Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently.
[
See 621 mentions
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1403674&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.")
JG

Julie G.

Small-Business (50 or fewer emp.)

3.5/5

"Thankful to AC in My Holistic Nutrition Business"

What do you like about ActiveCampaign?

I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects

 ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.")
JS

Joe S.

Small-Business (50 or fewer emp.)

5.0/5

"Great All-in-one Platform"

What do you like about ActiveCampaign?

Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like

##### 5. Features

Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting.
[
See 574 mentions
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400029&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.")
JG

Julie G.

Small-Business (50 or fewer emp.)

3.5/5

"Thankful to AC in My Holistic Nutrition Business"

What do you like about ActiveCampaign?

I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects

 ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.")
JS

Joe S.

Small-Business (50 or fewer emp.)

5.0/5

"Great All-in-one Platform"

What do you like about ActiveCampaign?

Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like

### 5 Cons or Disadvantages of ActiveCampaign

##### 1. Learning Curve

Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently.
[
See 419 mentions
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Daniella S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella S.")
DS

Daniella S.

Small-Business (50 or fewer emp.)

4.0/5

"A Solid Affordable CRM for Small Business"

What do you dislike about ActiveCampaign?

The set up isn't difficult overall but not a great amount of resources to explain some of the functionalities such as pulling contact information into

 ![John H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John H.")
JH

John H.

Small-Business (50 or fewer emp.)

5.0/5

"Intuitive Time-Saver That Boosts Team Productivity"

What do you dislike about ActiveCampaign?

That I don't have enough time to learn everything it can do.

##### 2. Expensive

Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost.
[
See 403 mentions
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.")
JG

Julie G.

Small-Business (50 or fewer emp.)

3.5/5

"Thankful to AC in My Holistic Nutrition Business"

What do you dislike about ActiveCampaign?

I only use the more basic features of AC and have a small list, so I find the price point a bit high for my needs and extent of usage of the platform.

 ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.")
JS

Joe S.

Small-Business (50 or fewer emp.)

5.0/5

"Great All-in-one Platform"

What do you dislike about ActiveCampaign?

Active Campaign costs more than some competitors, however, I feel that their features are worth it.

##### 3. Missing Features

Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities.
[
See 388 mentions
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407678&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.")
OT

Omezine T.

Small-Business (50 or fewer emp.)

5.0/5

"User-Friendly Interface, Powerful Features, and Excellent Support"

What do you dislike about ActiveCampaign?

I don't have any issues with the current options and functionalities, but I would suggest adding an option to create a form that cannot be tracked. Fo

 ![Jillian V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jillian V.")
JV

Jillian V.

Small-Business (50 or fewer emp.)

5.0/5

"Streamlined, Strategic, and Simple"

What do you dislike about ActiveCampaign?

One downside that I have experienced is not being able to edit a newsletter after it has been sent. However, I don't know many software programs that

##### 4. Limited Features

Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics.
[
See 294 mentions
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406054&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.")
OT

Omezine T.

Small-Business (50 or fewer emp.)

5.0/5

"User-Friendly Interface, Powerful Features, and Excellent Support"

What do you dislike about ActiveCampaign?

I don't have any issues with the current options and functionalities, but I would suggest adding an option to create a form that cannot be tracked. Fo

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Great marketing-tool"

What do you dislike about ActiveCampaign?

The email builder is great, but I experienced some small limitations regarding layout. Because it is so extensive, it’s sometimes difficult to find wh

##### 5. Not Intuitive

Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate.
[
See 280 mentions
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407369&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Great marketing-tool"

What do you dislike about ActiveCampaign?

The email builder is great, but I experienced some small limitations regarding layout. Because it is so extensive, it’s sometimes difficult to find wh

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

4.0/5

"All-in-One Automation, CRM, and Email Marketing That Streamlines Customer Journeys"

What do you dislike about ActiveCampaign?

One challenge is that some features come with a bit of a learning curve, especially the first time you’re setting up more advanced automations or segm

 ![Nassir G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nassir G.")
NG

Nassir G.

Director of Sales

Small-Business (50 or fewer emp.)

1/27/2026

"Powerful automations that scale our course email funnels"

4/5

What do you like best about ActiveCampaign?

ActiveCampaign is the best balance we’ve found between power and usability. The automation builder is flexible (tags, goals, branching logic, if/else), segmentation is strong, and it’s easy to personalize at scale with custom fields. We also like how reliably it connects with common tools via integrations/webhooks and how it keeps our email marketing and CRM-style tracking in one place. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

The learning curve is real—there are many features and settings, so onboarding new team members takes time. Reporting can feel limited for deeper attribution (multi-touch, cohort-style views), and some screens are a bit “busy” or slow when lists and automations get large. Pricing also climbs quickly as your list grows and you need higher-tier features.

Review collected by and hosted on G2.com. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

It helps us run automated, revenue-driving email funnels without needing a developer for every change. We can segment audiences (buyers vs. non-buyers, course interests, geography, profession), trigger sequences based on behavior (clicks, purchases, site events), and follow up automatically on support/onboarding flows. The benefit is fewer manual tasks, faster campaign execution, more consistent customer experience, and better conversion from our existing audience. Review collected by and hosted on G2.com.

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1/31/2026
Current UserValidated ReviewerSource: Organic

 ![Wendy P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wendy P.")
WP

Wendy P.

Executive Director

Small-Business (50 or fewer emp.)

12/12/2022

"Streamlined Email Blasts, Needs Auto-Save"

5/5

What do you like best about ActiveCampaign?

I like how ActiveCampaign lets me duplicate campaigns and allows for changes from each su. Also ties are the analytics. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

WHERE IS AUTO SAVE OPTION?! There's no auto save button, and I've lost campaigns because the only way to save information is by manually clicking the save and exit button. I appreciate the AI function, but I would just love an automatic save button above any of the AI functions. It's more of a distraction that this simple feature is still not available. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

I use ActiveCampaign for email blasts, and it helps by duplicating campaigns and storing information, which streamlines processes and allows me to update people easily. Review collected by and hosted on G2.com.

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4/25/2026
Current UserValidated ReviewerSource: Organic

 ![Timothée P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Timothée P.")
TP

Timothée P.

Marketing Automation Specialist

Mid-Market (51-1000 emp.)

4/28/2026

"Flexible, Powerful Segmentation—Intuitive Once You Learn It"

3.5/5

What do you like best about ActiveCampaign?

I really like how flexible ActiveCampaign is, especially when it comes to building pretty advanced customer journeys without too much dev work. The interface is fairly intuitive once you get the hang of it, and the segmentation options are really powerful. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Some parts of the UI can feel a bit clunky or not super consistent, especially when i am managing more complex automations. Reporting can also be a bit limited depending on what you want to analyze. And sometimes it’s not always clear where to find certain settings Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

It’s mainly helping us automate our marketing and lifecycle campaigns, so we can reach users with the right message at the right time without doing everything manually. That saves us a ton of time and lets us scale way more easily. It also helps us better segment our audience and personalize communications, which improves engagement overall Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Eunice D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eunice D.")
ED

Eunice D.

Co-Fouder

E-Learning

Small-Business (50 or fewer emp.)

1/29/2026

"ActiveCampaign: an awesome tool for growth that just needs to be intentional about AI features"

4/5

What do you like best about ActiveCampaign?

I definitely love the ability to track everything after sending a campaign or starting an automation. I love the integrations with other services that I use like Calendly, Wordpress, and even Stripe. It really feels like a one stop shop where you can get a good idea of how things are performing. I really like the new suggestions for segmenting contact lists for analysis and testing. It's proven to be a good tool with not too great a learning curve. I was able to start sending emails soon after learning the basics and their learning library is VERY comprehensive. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

As much as AI can be useful, I absolutely hate the new homepage they are pushing. Thankfully I can revert to the original dashboard version for now. It gives a good at a glance idea of how everything is doing. I'm also not a fan of the AI creation features for images and writing in general since it's so obvious once finished that it was generative AI. I think using the AI features for analyzing and tips is the better way to go. There's not enough information for it to really create useful things about niche topics like what I'm marketing. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

ActiveCampaign is helping solve the issue of having to manually approve everything as I work on growing my business. I've added a course feature to website and created funnels. As my email list grows, it would be an absolute nightmare to have to respond and forward freebies for example manually. Also, with the ability to segment along with analytics, it's keeping me from flying blind. Most people on an email list really don't interact even if you beg. However, with the tracking features on ActiveCampaign I don't have to rely on users telling me what they think. I can just observe what they do. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Fred G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fred G.")
FG

Fred G.

Sales Partner

Investment Management

Small-Business (50 or fewer emp.)

1/29/2026

"A robust and scalable automation platform for growing customer relationships."

5/5

What do you like best about ActiveCampaign?

ActiveCampaign provides a powerful and flexible marketing automation platform that allows us to design sophisticated customer journeys with ease. The automation builder is intuitive yet highly capable, making it possible to connect email campaigns, forms, tagging, segmentation, and CRM actions into a seamless system. We particularly appreciate the depth of personalization, behavioral tracking, and the ability to scale from simple email sequences to advanced multi-channel automations. It has become a central part of our customer acquisition and relationship management strategy. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

While the platform is robust, there is a learning curve when setting up more advanced automations and CRM workflows. Some interface areas could be more streamlined, and reporting customization can feel limited compared to dedicated analytics tools. Additionally, as complexity grows, maintaining large automation maps requires disciplined organization. That said, these are minor trade-offs considering the overall capabilities. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

ActiveCampaign helps us automate lead capture, nurturing, and conversion processes while keeping customer data organized in one system. It reduces manual follow-up work, ensures consistent communication with prospects, and gives visibility into engagement across the funnel. As a result, we’ve improved response times, increased lead conversion efficiency, and built a more scalable and professional investor and client communication pipeline. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

KP

Ken P.

Customer Success Manager

Small-Business (50 or fewer emp.)

1/27/2026

"A Powerful Automation Platform That Streamlines Client Communication"

4.5/5

What do you like best about ActiveCampaign?

ActiveCampaign delivers extremely powerful marketing automation that goes far beyond simple email broadcasts. Its drag‑and‑drop workflow builder, AI‑powered segmentation, predictive sending, and deep personalisation tools make it easy to build complex customer journeys across email, SMS, and CRM. The platform also offers strong deliverability, excellent analytics, and a robust built‑in CRM, giving you an all‑in‑one system for nurturing leads and improving client communication. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

The platform can feel overwhelming for new users due to its depth and learning curve. While incredibly capable, it may feel like “too much power” if all you want to do is send simple newsletters. ActiveCampaign is also slightly more expensive than lightweight competitors, and some entry‑level plans offer limited integrations or basic template options compared to other tools. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

ActiveCampaign helps centralise email marketing, automation, and CRM into one platform, eliminating the need for multiple disconnected tools. By automating follow‑ups, segmenting contacts based on behaviour, and triggering personalised messages automatically, it saves significant time while increasing client engagement. This has been especially beneficial for sending monthly updates and ongoing client‑facing communications, allowing for consistent, timely outreach without manual effort. The result is smoother workflows, stronger customer relationships, and better visibility into engagement and performance. [mailsoftly.com], [work-management.org] Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
UI

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

10/14/2024

"Great marketing-tool"

4/5

What do you like best about ActiveCampaign?

We use ActiveCampaign for mailing, forms and automations, and general mail-management. It is a great marketingtool with a lot of possibilities, sometimes overwhelmingly so. Ever since I have worked with it, I personally have never encountered any bugs or disruptions with it. Easy to manage contacts. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

The email builder is great, but I experienced some small limitations regarding layout. Because it is so extensive, it’s sometimes difficult to find where to adjust certain things. The fact that ActiveCampaign continually makes improvements is, of course, a plus, but also a drawback if you’re used to a certain workflow. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

n/a Review collected by and hosted on G2.com.

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7/28/2026
Current UserValidated ReviewerSource: Organic

 ![Lauren S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren S.")
LS

Lauren S.

Author-Owner

Small-Business (50 or fewer emp.)

8/2/2026

"Multiple Domains Are Great, But the Cost Adds Up"

3.5/5

What do you like best about ActiveCampaign?

Being able to use multiple domain names for different websites Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

the cost. It was really expensive for me after a while and that's why I cancelled Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

It was helping me contact readers for my 3 different pennames where as a lot of other sites require only 1 name and don't let you have more than 1 Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

JB

Jason B.

Operations Manager

Small-Business (50 or fewer emp.)

8/1/2023

"Excellent service for a small business like ours"

4.5/5

What do you like best about ActiveCampaign?

It is fairly easy to use and I can figure out most stuff Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Support is not always the best. They prefer to direct you to videos or articles of schedule meetings. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

We are mainly using it to solicit feedback from our customers from their recent purchases. It has helped us generate numerous new reviews which was our goal. Review collected by and hosted on G2.com.

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7/29/2026
Current UserValidated ReviewerSource: Organic

 ![Lisa H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lisa H.")
LH

Lisa H.

Website Solutions Consultant

Small-Business (50 or fewer emp.)

4/23/2026

"Seamless Website Integration, Powerful Automations, and Responsive Support"

5/5

What do you like best about ActiveCampaign?

I've been a user of ActiveCampaign for over 5 years so I am on very good pricing. It integrates with my websites seamlessly not requiring third party software. I love the capability of the automations and the ease to use them. When I have required support, they've always been quick to respond and helpful. I haven't had any performance issues. I'm only just starting to explore the AI-powered features so I'm on the fence with how useful that will be. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

I can't say that I have found a downside. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

It helps manage my CRM. I'm able to tag and segregate my lists with ease. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

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