--- title: ActiveCampaign Reviews meta\_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14779 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 14779 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### ActiveCampaign Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. [(848 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews) Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. [(787 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews) Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. [(654 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1405892&qs=pros-and-cons#reviews) Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. [(621 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1403674&qs=pros-and-cons#reviews) Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. [(574 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400029&qs=pros-and-cons#reviews) Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. [(419 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews) Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. [(403 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. [(388 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407678&qs=pros-and-cons#reviews) Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. [(294 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406054&qs=pros-and-cons#reviews) Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. [(280 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407369&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of ActiveCampaign ##### 1. Ease of Use Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. [ See 848 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews) See Related User Reviews ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.") OT Omezine T. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Interface, Powerful Features, and Excellent Support" What do you like about ActiveCampaign? The interface is user-friendly, and I appreciate both the support provided and the easy access to information. Also the integration with other CRMs is ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ##### 2. Automation Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. [ See 787 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ##### 3. Automation Features Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. [ See 654 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1405892&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ##### 4. Automations Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. [ See 621 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1403674&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ##### 5. Features Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. [ See 574 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400029&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ### 5 Cons or Disadvantages of ActiveCampaign ##### 1. Learning Curve Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. [ See 419 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews) See Related User Reviews ![Daniella S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella S.") DS Daniella S. Small-Business (50 or fewer emp.) 4.0/5 "A Solid Affordable CRM for Small Business" What do you dislike about ActiveCampaign? The set up isn't difficult overall but not a great amount of resources to explain some of the functionalities such as pulling contact information into ![John H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John H.") JH John H. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive Time-Saver That Boosts Team Productivity" What do you dislike about ActiveCampaign? That I don't have enough time to learn everything it can do. ##### 2. Expensive Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. [ See 403 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you dislike about ActiveCampaign? I only use the more basic features of AC and have a small list, so I find the price point a bit high for my needs and extent of usage of the platform. ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you dislike about ActiveCampaign? Active Campaign costs more than some competitors, however, I feel that their features are worth it. ##### 3. Missing Features Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. [ See 388 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407678&qs=pros-and-cons#reviews) See Related User Reviews ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.") OT Omezine T. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Interface, Powerful Features, and Excellent Support" What do you dislike about ActiveCampaign? I don't have any issues with the current options and functionalities, but I would suggest adding an option to create a form that cannot be tracked. Fo ![Jillian V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jillian V.") JV Jillian V. Small-Business (50 or fewer emp.) 5.0/5 "Streamlined, Strategic, and Simple" What do you dislike about ActiveCampaign? One downside that I have experienced is not being able to edit a newsletter after it has been sent. However, I don't know many software programs that ##### 4. Limited Features Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. [ See 294 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406054&qs=pros-and-cons#reviews) See Related User Reviews ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.") OT Omezine T. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Interface, Powerful Features, and Excellent Support" What do you dislike about ActiveCampaign? I don't have any issues with the current options and functionalities, but I would suggest adding an option to create a form that cannot be tracked. Fo ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Great marketing-tool" What do you dislike about ActiveCampaign? The email builder is great, but I experienced some small limitations regarding layout. Because it is so extensive, it’s sometimes difficult to find wh ##### 5. Not Intuitive Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. [ See 280 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407369&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Great marketing-tool" What do you dislike about ActiveCampaign? The email builder is great, but I experienced some small limitations regarding layout. Because it is so extensive, it’s sometimes difficult to find wh ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "All-in-One Automation, CRM, and Email Marketing That Streamlines Customer Journeys" What do you dislike about ActiveCampaign? One challenge is that some features come with a bit of a learning curve, especially the first time you’re setting up more advanced automations or segm ![Keval M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keval M.") KM Keval M. Founder of a Tech Company | Digital Marketing Head Marketing and Advertising Small-Business (50 or fewer emp.) 4/7/2026 "An unbeatable automation tool to grow your marketing business." 4.5/5 What do you like best about ActiveCampaign? The tool helps you automate your entire marketing process, whether it’s content strategy, extracting insights from a specific campaign, or setting up brand kits for your emails. I don’t think there’s anything to dislike; I appreciate everything from uploading contacts to the AI and automation features. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? There is nothing specific to dislike, as the pricing and limitations are transparent. By upgrading the plan, we were able to use all the features without any issues. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? The tool helps automate the entire workflow, and instead of performing everything manually, it provides the exact outputs we need with the right prompts. As of now, it is helping us create campaign ideas, branding designs, and even with execution. Review collected by and hosted on G2.com. Show More 4/22/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Chris D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris D.") CD Chris D. Owner Small-Business (50 or fewer emp.) 7/30/2026 "Lead Capture and Automation That Keep Follow-Ups Effortless" 5/5 What do you like best about ActiveCampaign? Capturing leads and making sure I’m always following up has been a big help for me. I really love the automation tools. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? It’s not that I don’t like it; I just wish there were a more robust set of CRM features available. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign lead forms help ensure I never miss an opportunity to connect with a client or make the most of my ad spend. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") AO Verified User in Online Media Small-Business (50 or fewer emp.) 4/23/2026 "Feature-Rich ActiveCampaign with Rock-Solid Uptime, Integrations, and Support" 5/5 What do you like best about ActiveCampaign? ActiveCampaign offers a wide variety of features - as well as the ability to connect through APIs, making it easy to integrate data from proprietary systems as well as services like Slack and Google Docs. We use it for housing PII, as well as for newsletters and outreach. We have also used Deals to track our leads and their status - from initial outreach to onboarding to our services. We use automations to create onboard reminders, using tags and field status to track their progress. We've been extraordinarily satisfied with the uptime of Active Campaign, as well as our reps and support when we've had questions about custom integrations through the API. The new AI tools have been useful to help us keep track of ways we can improve our newsletters, and from the beginning, the ability to have AC find the best time to drop a newsletter has been fantastic. From beginning to end, I would recommend it. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? I'm not very enthusiastic about some of the recent UX changes to ActiveCampaign. I feel it's made it harder to find existing features, and sometimes the AI interface causes searches from the search bar to redirect. This does impact time to complete projects, unfortunately. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign has allowed us to store personal identifying information in a way that lets us target our members for mailings and know that the information is secure. We've been able to trust that if we have questions about advanced integration, that they'll be answered. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Professional Training & Coaching](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Professional Training & Coaching") UP Verified User in Professional Training & Coaching Small-Business (50 or fewer emp.) 4/23/2026 "Good Email Blast Scheduling but still a few quirks with their website form options" 4/5 What do you like best about ActiveCampaign? That I can schedule email blasts out and specify the audience and time. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? I do not like the AI integration. It's like every email I start, I'm being forced to say I want to NOT use it. Why does it have to default to using it? Not everyone does. It's rather annoying. Another item is your website forms options. Having the form maker is great but why is it when you get responses back, it shows EVERY question you ever used on other forms in the emailed form responses? It's cumbersome and confusion to know if the participant completed it correctly or not. Another item is that why is it that when someone completes a form and they go to the list we designate, we not all of them show up on the list? They filled out the form, so why do I have to select ANY in the dropdown just to see everyone? It also would be nice if I clicked on the name on the list and can see the actual form responses and not just go to their contact record. Not very convenient when I want to refer back to a specific response to their registration form. Ifyou can fix/improve your form area, that would entice me to use it more. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Scheduling of email campaigns and sending automatic responses when forms are filled out for registrations. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/23/2026 "Game-Changer for Powerful Email Automation" 5/5 What do you like best about ActiveCampaign? ActiveCampaign has been a game-changer for my email marketing. The email automation is incredibly powerful — I can set up complex sequences with ease, and the visual automation builder makes it simple to map out exactly how I want to communicate with my audience. It saves me hours every week and helps me stay consistent with my outreach. Highly recommend it to anyone looking to level up their email marketing. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The learning curve can be a bit steep at first — there are so many features that it takes some time to figure out where everything is. Pricing can also add up as your contact list grows. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign has solved the problem of manual, inconsistent follow-ups with leads and customers. Before using it, keeping up with email outreach was time-consuming and easy to let slip. Now, automated sequences handle the nurturing process for me, so no lead falls through the cracks. It's helped improve engagement and freed up significant time to focus on other areas of the business. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sydney O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sydney O.") SO Sydney O. Director of Marketing Small-Business (50 or fewer emp.) 10/30/2023 "Active Campaign makes my job a lot easier!" 5/5 What do you like best about ActiveCampaign? Active Campaign's email marketing system allows me to use one email to target multiple different target markets but using conditions uniquely. This saves me sooo much time, as I use Active Campaign multiple times a week. Although, since it has been updated I'm having trouble adding multiple sets of conditions in one email. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? It'd be ideal if videos could play directly in the email without redirecting to another platform. I'd also prefer if I could link emails to a campaign so I can track them easily. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? saves me time, and allows me to hit multiple target markets and market using different branding in one email by using the conditions feature Review collected by and hosted on G2.com. Show More 4/28/2026 Current UserValidated ReviewerSource: Organic ![Eva S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eva S.") ES Eva S. Culture Author Small-Business (50 or fewer emp.) 12/29/2023 "The best marketing automation software I have used" 4.5/5 What do you like best about ActiveCampaign? It’s very easy to use—intuitive, simple, and friendly to work with. I also like the interface design; it’s clean and cool. There’s something about it that motivates me to keep working with it. I also can’t believe how easy the automations are, and how well guided the setup feels. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Sometimes I run into issues with font formatting. I’ve also had problems with emails sent through a form automation, which often end up in the spam folder. But, every time I have an issue, the team is very helpful. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? It allows me to have a fluent communication with my community. Review collected by and hosted on G2.com. Show More 5/20/2026 Current UserValidated ReviewerSource: Organic ![Peter E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Peter E.") PE Peter E. VP-Managing Director (Interim), Gen Mills China & Business Unit Director, Yoplait China Small-Business (50 or fewer emp.) 7/16/2026 "Flexible, Modular Email Builder—AI Features Still Maturing" 3.5/5 What do you like best about ActiveCampaign? The email builder is easy to use and very flexible. It's easy to make an attractive email with calls to action, links to our website, etc. Also very modular so you can build emails precisely the way you want Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The AI functionality is interesting but not always useful. AI creative elements are pretty rough Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Keeping track of all of our people on our email newsletters. Works well for that Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Giuseppe L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Giuseppe L.") GL Giuseppe L. Chief Marketing Officer Small-Business (50 or fewer emp.) 2/1/2026 "Well-organized platform with excellent support: a must-have for email marketing" 5/5 What do you like best about ActiveCampaign? At Active Campaign, we appreciate order and immediacy, always available assistance (we have had requests promptly handled by the team), and the simplicity in managing contacts and creating emails. The ability to obtain the HTML copy of the email or parts of it is priceless: in this way, even when we forget to create templates, we can replicate any part of the emails that have worked in just a few clicks. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The inability to stay logged in on the platform: every time we access, we need a confirmation code, and in the long run, this is an annoyance (even though we know that two-factor authentication protects us). Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? I have been using Active Campaign for 10 years now, from working as an employee in a marketing agency to working as a freelancer for my clients. I have always considered it a reliable platform, but in the last 3-4 years (when I started using it more intensively again), the advancements in the email builder and automations have been noticeable and impactful, allowing me to work even more smoothly than in the past. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![David M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David M.") DM David M. Digital Marketing Director Small-Business (50 or fewer emp.) 4/25/2026 "Newsletter and CRM Performance" 4/5 What do you like best about ActiveCampaign? Its ease of use and ability to centralize communication. It allows us to create campaigns quickly, manage our audience in one place, and track engagement, which improves efficiency and consistency. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? One of the main limitations is the design flexibility within the email builder. While it’s functional, it can feel somewhat restrictive when trying to create more modern, visually distinctive newsletters. This makes it harder to fully align communications with a strong brand identity. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign helps us centralize communication and stay consistently connected with our audience at scale. It reduces manual outreach, improves efficiency, and provides visibility into engagement through basic metrics, allowing us to refine our messaging over time. Review collected by and hosted on G2.com. 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