--- title: ActiveCampaign Reviews meta\_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14779 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 14779 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### ActiveCampaign Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. [(848 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews) Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. [(787 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews) Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. [(654 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1405892&qs=pros-and-cons#reviews) Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. [(621 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1403674&qs=pros-and-cons#reviews) Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. [(574 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400029&qs=pros-and-cons#reviews) Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. [(419 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews) Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. [(403 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. [(388 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407678&qs=pros-and-cons#reviews) Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. [(294 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406054&qs=pros-and-cons#reviews) Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. [(280 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407369&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of ActiveCampaign ##### 1. Ease of Use Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. [ See 848 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews) See Related User Reviews ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.") OT Omezine T. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Interface, Powerful Features, and Excellent Support" What do you like about ActiveCampaign? The interface is user-friendly, and I appreciate both the support provided and the easy access to information. Also the integration with other CRMs is ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ##### 2. Automation Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. [ See 787 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ##### 3. Automation Features Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. [ See 654 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1405892&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ##### 4. Automations Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. [ See 621 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1403674&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ##### 5. Features Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. [ See 574 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400029&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ### 5 Cons or Disadvantages of ActiveCampaign ##### 1. Learning Curve Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. [ See 419 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews) See Related User Reviews ![Daniella S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella S.") DS Daniella S. Small-Business (50 or fewer emp.) 4.0/5 "A Solid Affordable CRM for Small Business" What do you dislike about ActiveCampaign? The set up isn't difficult overall but not a great amount of resources to explain some of the functionalities such as pulling contact information into ![John H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John H.") JH John H. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive Time-Saver That Boosts Team Productivity" What do you dislike about ActiveCampaign? That I don't have enough time to learn everything it can do. ##### 2. Expensive Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. [ See 403 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you dislike about ActiveCampaign? I only use the more basic features of AC and have a small list, so I find the price point a bit high for my needs and extent of usage of the platform. ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you dislike about ActiveCampaign? Active Campaign costs more than some competitors, however, I feel that their features are worth it. ##### 3. Missing Features Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. [ See 388 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407678&qs=pros-and-cons#reviews) See Related User Reviews ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.") OT Omezine T. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Interface, Powerful Features, and Excellent Support" What do you dislike about ActiveCampaign? I don't have any issues with the current options and functionalities, but I would suggest adding an option to create a form that cannot be tracked. Fo ![Jillian V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jillian V.") JV Jillian V. Small-Business (50 or fewer emp.) 5.0/5 "Streamlined, Strategic, and Simple" What do you dislike about ActiveCampaign? One downside that I have experienced is not being able to edit a newsletter after it has been sent. However, I don't know many software programs that ##### 4. Limited Features Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. [ See 294 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406054&qs=pros-and-cons#reviews) See Related User Reviews ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.") OT Omezine T. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Interface, Powerful Features, and Excellent Support" What do you dislike about ActiveCampaign? I don't have any issues with the current options and functionalities, but I would suggest adding an option to create a form that cannot be tracked. Fo ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Great marketing-tool" What do you dislike about ActiveCampaign? The email builder is great, but I experienced some small limitations regarding layout. Because it is so extensive, it’s sometimes difficult to find wh ##### 5. Not Intuitive Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. [ See 280 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407369&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Great marketing-tool" What do you dislike about ActiveCampaign? The email builder is great, but I experienced some small limitations regarding layout. Because it is so extensive, it’s sometimes difficult to find wh ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "All-in-One Automation, CRM, and Email Marketing That Streamlines Customer Journeys" What do you dislike about ActiveCampaign? One challenge is that some features come with a bit of a learning curve, especially the first time you’re setting up more advanced automations or segm ![Jose S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jose S.") JS Jose S. Senior Insurance Consultant Small-Business (50 or fewer emp.) 8/3/2026 "Very Poor Customer Service." 0/5 What do you like best about ActiveCampaign? easy to program automations and design campaigns Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Customer Support is very bad. Imposible to contact them for simple things as increasing the limit of contacts from 5000 to 7500. Even though there is an automatic feature to do this on the system, the automatic feature is calculating pricing wrongly and then you can´t get a response fro Active Campaign Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? We use it to send emails and run automations on emails. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Small-Business (50 or fewer emp.) 7/30/2026 "Easy Campaigns and Automations with Truly Helpful Chat Support" 4.5/5 What do you like best about ActiveCampaign? I find it easy to generate campaigns or automations. I also like how easy it is to sort contacts or remove them. And I have used the chat feature when I need help and they have been really helpful. For someone who doesn’t know much about computers I have been able to navigate it. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? My virtual assistant says that linking to other things can sometimes be a challenge, but I think it’s just because she isn’t familiar with the platform yet. Even so, she always figures it out. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? It helps me email my email list of more than 5k and auotmayes communication me communicate when people purchase my courses. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Roshni K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Roshni K.") RK Roshni K. Marketing manager Small-Business (50 or fewer emp.) 5/6/2026 "Streamlines Marketing with Powerful Automation" 4.5/5 What do you like best about ActiveCampaign? I use ActiveCampaign for automating my marketing campaigns and managing my sales funnel, which keeps my leads sorted so I can focus on priority ones first. I appreciate the ability to automate sales follow-ups and send automated marketing messages easily. The user interface is very sorted, making it straightforward to automate workflows with just a few clicks. I like that I can integrate automation from various sources in one place, like landing page leads and direct inquiries. My favorite feature is audience segmentation and personalization; it lets me segment contacts based on behavior, interests, and engagement, so I can send highly targeted campaigns instead of generic templates to each segment. The initial setup was easy, which I found quite helpful. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? It has a steep learning curve and the user interface can be more simple. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? I use ActiveCampaign to automate my marketing campaigns, segment my audience by behavior and interest, and personalize messages, which helps me prioritize leads and send targeted campaigns easily. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Michael S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael S.") MS Michael S. Co-Founder Small-Business (50 or fewer emp.) 7/29/2026 "Centralizes Sales & Marketing Data in One Easy Platform" 5/5 What do you like best about ActiveCampaign? This platform centralizes our sales and marketing in one place, and it makes it easy for us to manipulate information and data. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? I would like a native integration to ZoomInfo. I think that would be very cool and really streamline our operations. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? It is solving tracking deals, tasking people with what's next, and giving us critical insight into what people are responding to as we introduce them to our product suite. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ishan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ishan S.") IS Ishan S. Manager and Dietician at Chaitanya Homoeo Clinic, Medical Store Owner, Content Creator Hospital & Health Care Small-Business (50 or fewer emp.) 2/7/2026 "Simple, organized clinic follow ups and health communication" 4.5/5 What do you like best about ActiveCampaign? As a Dietician, Nutritionist, and health content creator, I often need to send regular wellness tips, diet updates, or educational content to patients and subscribers. ActiveCampaign helps me do this easily and professionally. I create simple campaigns like weekly wellness tips, and the platform makes it smooth to organize contacts, set up messages, and send them all at once. The email editor is easy to use—even without any tech skills. I can add images, reports, or basic health charts, which helps when explaining topics like cholesterol or heart health. The ability to schedule emails, track opens, and keep messages saved as drafts is really useful, especially when I’m busy with clinic work or preparing teaching material. I’ve also used the automation tools a bit, which help keep things consistent without needing to log in every day. it's a good tool for anyone who needs to share useful information regularly, especially in healthcare or education fields. It saves time and adds a professional touch to simple health communication. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Basic users like me, some of the advanced automation and campaign tools feel a little complicated at first. It takes some time to understand which features are really needed. Also, for small-scale use like in a clinic or for simple educational updates, the pricing could be a bit more affordable or offer a lighter plan. But once you get used to it, the core features work smoothly. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign helps me manage communication more smoothly, especially in my work as a dietician, homeopathy clinic manager, and educational content creator. Earlier, I had to send the same health tips or follow-up instructions to different people one by one. Now, I can create a simple email once and send it to a group, which saves a lot of time and effort. It keeps all contacts organized in one place, so I don’t miss anyone. I also prepare short campaigns in advance and send them when needed like reminders, healthy lifestyle tips, or clinic updates. This keeps communication more regular and professional without much manual work. For someone handling multiple responsibilities, it adds structure and consistency to how I stay in touch with patients or learners. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 2/16/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Lucas V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucas V.") LV Lucas V. IT Manager Mid-Market (51-1000 emp.) 4/29/2026 "Streamlined Email Automation with Balanced CRM" 4/5 What do you like best about ActiveCampaign? I really like the visual automation builder in ActiveCampaign. It's excellent for creating flowcharts where I can chain triggers, conditions, and actions, and visually see the paths that each contact will take. The integration of CRM and email features is seamless, allowing me to create automations based on deal stage or tags without leaving the platform, which significantly improves follow-up time. The solid API and webhook support stand out as well, making it easy to engineer integrations without the need to write custom email code. It allows the marketing team to move quickly without depending too much on the engineering team. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The interface can feel cluttered, with a lot of menus and overlapping feature names, making it hard for new team members to navigate. Reporting isn't as flexible as we'd like, and custom report exporting often means hacking with the API. Pricing scales quickly as the contact list grows, which can be painful if there are many inactive contacts. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign eliminates the need for custom code for transactional and marketing emails, providing templates and automations for the marketing team. It offers analytics, A/B testing, and segmentation, saving months of development time. It enables fast marketing iterations without bottlenecking the dev team. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Professional Training & Coaching](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Professional Training & Coaching") AP Verified User in Professional Training & Coaching Small-Business (50 or fewer emp.) 4/29/2026 "AI-Powered Marketing Automation That Streamlines Our Entire Campaign Workflow" 4/5 What do you like best about ActiveCampaign? Active Campaign is a full stack AI-powered marketing automation suite for our marketing department. From onboarding, the inbuilt AI automatically tracks and pulls branding and content from the website and creates the required campaigns, which is insane. The dark bluish design is very modern and appealing for daily usage. The starter plan is very cost-effective to get into the ecosystem and see the benefits. It also has a robust App Directory for integrating all the current marketing stack we use on a daily basis. Since all the crucial features like email campaign, reports, SMS, WhatsApp, automation, Website, and form are all in the same dashboard panel, it saves a lot of time eliminating switching between too many tabs, which increases performance and operations by 5x for our team. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? While the platform is robust overall, accessing features like the website, reports, or even automation can feel a bit slow. It often takes a few seconds to load properly, and that ends up wasting crucial time, even if it’s only around 5 seconds per action. Over time, these lagging loading screens add up and reduce our overall speed and efficiency. The Generative AI features are very good, but you can’t really use them instantly without manually adjusting and fixing the content. It also requires a lot of context in the prompt to get an accurate output, so you have to be quite specific when writing it. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? The Business Goals feature is very helpful for us because it lets us track our most important KPIs in one place. The AI assistant even built an Interest List for Evivve Learners from scratch and calculated the total value over time, which helps us see the impact clearly. From this dashboard, we can also track conversions by day directly. Beyond that, we’re able to create forms and set up automation for this initiative, including website workflows and dedicated email drip nurture campaigns. It also has an in-built Deal pipeline dashboard, which is a real time-saver because it quickly confirms whether a recently launched campaign is working or not. On top of that, we can track leads by status so we know who to follow up with and can send more personalized offerings. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") AC Verified User in Consulting Small-Business (50 or fewer emp.) 4/21/2024 "For me, the best email marketing tool that is suitable for all use cases." 5/5 What do you like best about ActiveCampaign? I love the flexibility and versatility that ActiveCampaign offers for campaigns and for very specific conditions. For me, templates allow emails to be created and set up quickly and easily or copied from existing campaigns. The basic setup with all settings was also comparatively simple. This way, many external tools can also be integrated and linked together without any problems to automate processes to the maximum. The support is also very fast and always has a good solution ready. We use the tool daily and I can really recommend it with a clear conscience. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? At the beginning, I needed a little moment to familiarize myself with the software and all its possibilities and settings, but many things are self-explanatory and intuitive to find here as well. It would be desirable to have the addition of SMS marketing, but maybe that will come in the near future. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? For us, it is very clear and easy to use, which I really like, to manage leads sorted by tags, assign them the appropriate status, and provide them with the right information at the right time. Review collected by and hosted on G2.com. Show More 4/27/2026 Current UserValidated ReviewerSource: OrganicAI Translated JC Jodie C. Director Small-Business (50 or fewer emp.) 11/15/2023 "Great for automations and staying organised" 4/5 What do you like best about ActiveCampaign? ActiveCampaign has honestly just made things easier for me. It’s simple to use so setting stuff up doesn’t feel like a massive task. The automations save me so much time because once they’re live they just do their thing in the background. I like that I can make emails look good and still feel personal without overthinking every detail. Since using it I’ve seen better conversions and the analytics actually make sense which helps me know what’s working. It’s a big part of how I run my business and support clients now and I recommend it all the time. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? ActiveCampaign is still a good platform but I’m honestly not the biggest fan of the recent updates. It feels way more AI heavy now and a bit less human, which isn’t really how I like to work. The new layout has taken some getting used to as well, it just doesn’t feel as straightforward as it used to and I find myself clicking around trying to find things that were once really obvious. I get that platforms have to evolve, but I definitely preferred the older version. Still use it, still think it’s powerful, just hoping they don’t lose the simplicity it used to have. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign takes a lot of the manual work off my plate. I can automate follow ups, keep leads organised and make sure nothing slips through the cracks. It saves me time, keeps things running smoothly in the background and has helped improve conversions without adding more to my workload. Review collected by and hosted on G2.com. Show More 2/9/2026 Current UserValidated ReviewerSource: Organic ![Antonio V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Antonio V.") AV Antonio V. Data & AI Consultant Small-Business (50 or fewer emp.) 4/24/2026 "Powerful Automation, Intuitive Setup" 5/5 What do you like best about ActiveCampaign? I use ActiveCampaign for email marketing, customer relationship management, and marketing automation. I appreciate its powerful automation features combined with an easy-to-use interface. It allows me to create personalized customer journeys and automate repetitive tasks. The platform's flexibility and reliability, along with its many customization options for campaigns, automations, and audience segmentation, stand out to me. The automation features save a significant amount of time while keeping communication consistent and personalized. I find the customization aspect beneficial as it allows me to tailor campaigns, automations, and audience segments to specific goals, helping me to send more relevant messages targeting the right users. The initial setup was very easy, intuitive, and simple. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? What I dislike most about ActiveCampaign is the learning curve for some advanced features, especially automation and reporting tools, which can take time to fully understand. Certain sections may also feel complex at first. A more intuitive interface and simpler navigation would make the platform even easier, faster, and more user-friendly. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign solves key marketing challenges by streamlining email campaigns, automating follow-up sequences, and organizing customer data in one place. It saves time, keeps communication consistent, and enables personalized messaging, helping me improve engagement, nurture leads, and avoid missed opportunities. Review collected by and hosted on G2.com. 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