--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14779 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14779 scale: '5' date_modified: '2026-08-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,779 ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons **What users like:** - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. (848 reviews) - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. (787 reviews) - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. (654 reviews) - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. (621 reviews) - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. (574 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (521 reviews) - Helpful (498 reviews) - Intuitive (474 reviews) - Integrations (422 reviews) - Marketing Automation (417 reviews) **What users dislike:** - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. (419 reviews) - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. (403 reviews) - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. (388 reviews) - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. (294 reviews) - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. (280 reviews) - Steep Learning Curve (238 reviews) - Learning Difficulty (230 reviews) - Poor Customer Support (217 reviews) - Limitations (216 reviews) - Email Issues (178 reviews) ## ActiveCampaign Reviews ### 1. Very Poor Customer Service. **Rating:** 0.0/5.0 stars **Reviewed by:** Jose S. | Senior Insurance Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2026 **What do you like best about ActiveCampaign?** easy to program automations and design campaigns **What do you dislike about ActiveCampaign?** Customer Support is very bad. Imposible to contact them for simple things as increasing the limit of contacts from 5000 to 7500. Even though there is an automatic feature to do this on the system, the automatic feature is calculating pricing wrongly and then you can´t get a response fro Active Campaign **What problems is ActiveCampaign solving and how is that benefiting you?** We use it to send emails and run automations on emails. ### 2. Easy Campaigns and Automations with Truly Helpful Chat Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2026 **What do you like best about ActiveCampaign?** I find it easy to generate campaigns or automations. I also like how easy it is to sort contacts or remove them. And I have used the chat feature when I need help and they have been really helpful. For someone who doesn’t know much about computers I have been able to navigate it. **What do you dislike about ActiveCampaign?** My virtual assistant says that linking to other things can sometimes be a challenge, but I think it’s just because she isn’t familiar with the platform yet. Even so, she always figures it out. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps me email my email list of more than 5k and auotmayes communication me communicate when people purchase my courses. ### 3. Streamlines Marketing with Powerful Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Roshni K. | Marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about ActiveCampaign?** I use ActiveCampaign for automating my marketing campaigns and managing my sales funnel, which keeps my leads sorted so I can focus on priority ones first. I appreciate the ability to automate sales follow-ups and send automated marketing messages easily. The user interface is very sorted, making it straightforward to automate workflows with just a few clicks. I like that I can integrate automation from various sources in one place, like landing page leads and direct inquiries. My favorite feature is audience segmentation and personalization; it lets me segment contacts based on behavior, interests, and engagement, so I can send highly targeted campaigns instead of generic templates to each segment. The initial setup was easy, which I found quite helpful. **What do you dislike about ActiveCampaign?** It has a steep learning curve and the user interface can be more simple. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign to automate my marketing campaigns, segment my audience by behavior and interest, and personalize messages, which helps me prioritize leads and send targeted campaigns easily. ### 4. Centralizes Sales & Marketing Data in One Easy Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Michael S. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2026 **What do you like best about ActiveCampaign?** This platform centralizes our sales and marketing in one place, and it makes it easy for us to manipulate information and data. **What do you dislike about ActiveCampaign?** I would like a native integration to ZoomInfo. I think that would be very cool and really streamline our operations. **What problems is ActiveCampaign solving and how is that benefiting you?** It is solving tracking deals, tasking people with what's next, and giving us critical insight into what people are responding to as we introduce them to our product suite. ### 5. Simple, organized clinic follow ups and health communication **Rating:** 4.5/5.0 stars **Reviewed by:** Ishan S. | Manager and Dietician at Chaitanya Homoeo Clinic, Medical Store Owner, Content Creator, Hospital & Health Care, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2026 **What do you like best about ActiveCampaign?** As a Dietician, Nutritionist, and health content creator, I often need to send regular wellness tips, diet updates, or educational content to patients and subscribers. ActiveCampaign helps me do this easily and professionally. I create simple campaigns like weekly wellness tips, and the platform makes it smooth to organize contacts, set up messages, and send them all at once. The email editor is easy to use—even without any tech skills. I can add images, reports, or basic health charts, which helps when explaining topics like cholesterol or heart health. The ability to schedule emails, track opens, and keep messages saved as drafts is really useful, especially when I’m busy with clinic work or preparing teaching material. I’ve also used the automation tools a bit, which help keep things consistent without needing to log in every day. it's a good tool for anyone who needs to share useful information regularly, especially in healthcare or education fields. It saves time and adds a professional touch to simple health communication. **What do you dislike about ActiveCampaign?** Basic users like me, some of the advanced automation and campaign tools feel a little complicated at first. It takes some time to understand which features are really needed. Also, for small-scale use like in a clinic or for simple educational updates, the pricing could be a bit more affordable or offer a lighter plan. But once you get used to it, the core features work smoothly. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me manage communication more smoothly, especially in my work as a dietician, homeopathy clinic manager, and educational content creator. Earlier, I had to send the same health tips or follow-up instructions to different people one by one. Now, I can create a simple email once and send it to a group, which saves a lot of time and effort. It keeps all contacts organized in one place, so I don’t miss anyone. I also prepare short campaigns in advance and send them when needed like reminders, healthy lifestyle tips, or clinic updates. This keeps communication more regular and professional without much manual work. For someone handling multiple responsibilities, it adds structure and consistency to how I stay in touch with patients or learners. ### 6. Streamlined Email Automation with Balanced CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Lucas V. | IT Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about ActiveCampaign?** I really like the visual automation builder in ActiveCampaign. It's excellent for creating flowcharts where I can chain triggers, conditions, and actions, and visually see the paths that each contact will take. The integration of CRM and email features is seamless, allowing me to create automations based on deal stage or tags without leaving the platform, which significantly improves follow-up time. The solid API and webhook support stand out as well, making it easy to engineer integrations without the need to write custom email code. It allows the marketing team to move quickly without depending too much on the engineering team. **What do you dislike about ActiveCampaign?** The interface can feel cluttered, with a lot of menus and overlapping feature names, making it hard for new team members to navigate. Reporting isn't as flexible as we'd like, and custom report exporting often means hacking with the API. Pricing scales quickly as the contact list grows, which can be painful if there are many inactive contacts. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign eliminates the need for custom code for transactional and marketing emails, providing templates and automations for the marketing team. It offers analytics, A/B testing, and segmentation, saving months of development time. It enables fast marketing iterations without bottlenecking the dev team. ### 7. AI-Powered Marketing Automation That Streamlines Our Entire Campaign Workflow **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about ActiveCampaign?** Active Campaign is a full stack AI-powered marketing automation suite for our marketing department. From onboarding, the inbuilt AI automatically tracks and pulls branding and content from the website and creates the required campaigns, which is insane. The dark bluish design is very modern and appealing for daily usage. The starter plan is very cost-effective to get into the ecosystem and see the benefits. It also has a robust App Directory for integrating all the current marketing stack we use on a daily basis. Since all the crucial features like email campaign, reports, SMS, WhatsApp, automation, Website, and form are all in the same dashboard panel, it saves a lot of time eliminating switching between too many tabs, which increases performance and operations by 5x for our team. **What do you dislike about ActiveCampaign?** While the platform is robust overall, accessing features like the website, reports, or even automation can feel a bit slow. It often takes a few seconds to load properly, and that ends up wasting crucial time, even if it’s only around 5 seconds per action. Over time, these lagging loading screens add up and reduce our overall speed and efficiency. The Generative AI features are very good, but you can’t really use them instantly without manually adjusting and fixing the content. It also requires a lot of context in the prompt to get an accurate output, so you have to be quite specific when writing it. **What problems is ActiveCampaign solving and how is that benefiting you?** The Business Goals feature is very helpful for us because it lets us track our most important KPIs in one place. The AI assistant even built an Interest List for Evivve Learners from scratch and calculated the total value over time, which helps us see the impact clearly. From this dashboard, we can also track conversions by day directly. Beyond that, we’re able to create forms and set up automation for this initiative, including website workflows and dedicated email drip nurture campaigns. It also has an in-built Deal pipeline dashboard, which is a real time-saver because it quickly confirms whether a recently launched campaign is working or not. On top of that, we can track leads by status so we know who to follow up with and can send more personalized offerings. ### 8. For me, the best email marketing tool that is suitable for all use cases. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2024 **What do you like best about ActiveCampaign?** I love the flexibility and versatility that ActiveCampaign offers for campaigns and for very specific conditions. For me, templates allow emails to be created and set up quickly and easily or copied from existing campaigns. The basic setup with all settings was also comparatively simple. This way, many external tools can also be integrated and linked together without any problems to automate processes to the maximum. The support is also very fast and always has a good solution ready. We use the tool daily and I can really recommend it with a clear conscience. **What do you dislike about ActiveCampaign?** At the beginning, I needed a little moment to familiarize myself with the software and all its possibilities and settings, but many things are self-explanatory and intuitive to find here as well. It would be desirable to have the addition of SMS marketing, but maybe that will come in the near future. **What problems is ActiveCampaign solving and how is that benefiting you?** For us, it is very clear and easy to use, which I really like, to manage leads sorted by tags, assign them the appropriate status, and provide them with the right information at the right time. ### 9. Great for automations and staying organised **Rating:** 4.0/5.0 stars **Reviewed by:** Jodie C. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2023 **What do you like best about ActiveCampaign?** ActiveCampaign has honestly just made things easier for me. It’s simple to use so setting stuff up doesn’t feel like a massive task. The automations save me so much time because once they’re live they just do their thing in the background. I like that I can make emails look good and still feel personal without overthinking every detail. Since using it I’ve seen better conversions and the analytics actually make sense which helps me know what’s working. It’s a big part of how I run my business and support clients now and I recommend it all the time. **What do you dislike about ActiveCampaign?** ActiveCampaign is still a good platform but I’m honestly not the biggest fan of the recent updates. It feels way more AI heavy now and a bit less human, which isn’t really how I like to work. The new layout has taken some getting used to as well, it just doesn’t feel as straightforward as it used to and I find myself clicking around trying to find things that were once really obvious. I get that platforms have to evolve, but I definitely preferred the older version. Still use it, still think it’s powerful, just hoping they don’t lose the simplicity it used to have. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign takes a lot of the manual work off my plate. I can automate follow ups, keep leads organised and make sure nothing slips through the cracks. It saves me time, keeps things running smoothly in the background and has helped improve conversions without adding more to my workload. ### 10. Powerful Automation, Intuitive Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Antonio V. | Data & AI Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about ActiveCampaign?** I use ActiveCampaign for email marketing, customer relationship management, and marketing automation. I appreciate its powerful automation features combined with an easy-to-use interface. It allows me to create personalized customer journeys and automate repetitive tasks. The platform's flexibility and reliability, along with its many customization options for campaigns, automations, and audience segmentation, stand out to me. The automation features save a significant amount of time while keeping communication consistent and personalized. I find the customization aspect beneficial as it allows me to tailor campaigns, automations, and audience segments to specific goals, helping me to send more relevant messages targeting the right users. The initial setup was very easy, intuitive, and simple. **What do you dislike about ActiveCampaign?** What I dislike most about ActiveCampaign is the learning curve for some advanced features, especially automation and reporting tools, which can take time to fully understand. Certain sections may also feel complex at first. A more intuitive interface and simpler navigation would make the platform even easier, faster, and more user-friendly. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves key marketing challenges by streamlining email campaigns, automating follow-up sequences, and organizing customer data in one place. It saves time, keeps communication consistent, and enables personalized messaging, helping me improve engagement, nurture leads, and avoid missed opportunities. ### 11. An unbeatable automation tool to grow your marketing business. **Rating:** 4.5/5.0 stars **Reviewed by:** Keval M. | Founder of a Tech Company | Digital Marketing Head, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about ActiveCampaign?** The tool helps you automate your entire marketing process, whether it’s content strategy, extracting insights from a specific campaign, or setting up brand kits for your emails. I don’t think there’s anything to dislike; I appreciate everything from uploading contacts to the AI and automation features. **What do you dislike about ActiveCampaign?** There is nothing specific to dislike, as the pricing and limitations are transparent. By upgrading the plan, we were able to use all the features without any issues. **What problems is ActiveCampaign solving and how is that benefiting you?** The tool helps automate the entire workflow, and instead of performing everything manually, it provides the exact outputs we need with the right prompts. As of now, it is helping us create campaign ideas, branding designs, and even with execution. ### 12. Lead Capture and Automation That Keep Follow-Ups Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Chris D. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2026 **What do you like best about ActiveCampaign?** Capturing leads and making sure I’m always following up has been a big help for me. I really love the automation tools. **What do you dislike about ActiveCampaign?** It’s not that I don’t like it; I just wish there were a more robust set of CRM features available. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign lead forms help ensure I never miss an opportunity to connect with a client or make the most of my ad spend. ### 13. Feature-Rich ActiveCampaign with Rock-Solid Uptime, Integrations, and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign offers a wide variety of features - as well as the ability to connect through APIs, making it easy to integrate data from proprietary systems as well as services like Slack and Google Docs. We use it for housing PII, as well as for newsletters and outreach. We have also used Deals to track our leads and their status - from initial outreach to onboarding to our services. We use automations to create onboard reminders, using tags and field status to track their progress. We've been extraordinarily satisfied with the uptime of Active Campaign, as well as our reps and support when we've had questions about custom integrations through the API. The new AI tools have been useful to help us keep track of ways we can improve our newsletters, and from the beginning, the ability to have AC find the best time to drop a newsletter has been fantastic. From beginning to end, I would recommend it. **What do you dislike about ActiveCampaign?** I'm not very enthusiastic about some of the recent UX changes to ActiveCampaign. I feel it's made it harder to find existing features, and sometimes the AI interface causes searches from the search bar to redirect. This does impact time to complete projects, unfortunately. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign has allowed us to store personal identifying information in a way that lets us target our members for mailings and know that the information is secure. We've been able to trust that if we have questions about advanced integration, that they'll be answered. ### 14. Good Email Blast Scheduling but still a few quirks with their website form options **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** That I can schedule email blasts out and specify the audience and time. **What do you dislike about ActiveCampaign?** I do not like the AI integration. It's like every email I start, I'm being forced to say I want to NOT use it. Why does it have to default to using it? Not everyone does. It's rather annoying. Another item is your website forms options. Having the form maker is great but why is it when you get responses back, it shows EVERY question you ever used on other forms in the emailed form responses? It's cumbersome and confusion to know if the participant completed it correctly or not. Another item is that why is it that when someone completes a form and they go to the list we designate, we not all of them show up on the list? They filled out the form, so why do I have to select ANY in the dropdown just to see everyone? It also would be nice if I clicked on the name on the list and can see the actual form responses and not just go to their contact record. Not very convenient when I want to refer back to a specific response to their registration form. Ifyou can fix/improve your form area, that would entice me to use it more. **What problems is ActiveCampaign solving and how is that benefiting you?** Scheduling of email campaigns and sending automatic responses when forms are filled out for registrations. ### 15. Game-Changer for Powerful Email Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign has been a game-changer for my email marketing. The email automation is incredibly powerful — I can set up complex sequences with ease, and the visual automation builder makes it simple to map out exactly how I want to communicate with my audience. It saves me hours every week and helps me stay consistent with my outreach. Highly recommend it to anyone looking to level up their email marketing. **What do you dislike about ActiveCampaign?** The learning curve can be a bit steep at first — there are so many features that it takes some time to figure out where everything is. Pricing can also add up as your contact list grows. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign has solved the problem of manual, inconsistent follow-ups with leads and customers. Before using it, keeping up with email outreach was time-consuming and easy to let slip. Now, automated sequences handle the nurturing process for me, so no lead falls through the cracks. It's helped improve engagement and freed up significant time to focus on other areas of the business. ### 16. Active Campaign makes my job a lot easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Sydney O. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2023 **What do you like best about ActiveCampaign?** Active Campaign's email marketing system allows me to use one email to target multiple different target markets but using conditions uniquely. This saves me sooo much time, as I use Active Campaign multiple times a week. Although, since it has been updated I'm having trouble adding multiple sets of conditions in one email. **What do you dislike about ActiveCampaign?** It'd be ideal if videos could play directly in the email without redirecting to another platform. I'd also prefer if I could link emails to a campaign so I can track them easily. **What problems is ActiveCampaign solving and how is that benefiting you?** saves me time, and allows me to hit multiple target markets and market using different branding in one email by using the conditions feature ### 17. The best marketing automation software I have used **Rating:** 4.5/5.0 stars **Reviewed by:** Eva S. | Culture Author, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2023 **What do you like best about ActiveCampaign?** It’s very easy to use—intuitive, simple, and friendly to work with. I also like the interface design; it’s clean and cool. There’s something about it that motivates me to keep working with it. I also can’t believe how easy the automations are, and how well guided the setup feels. **What do you dislike about ActiveCampaign?** Sometimes I run into issues with font formatting. I’ve also had problems with emails sent through a form automation, which often end up in the spam folder. But, every time I have an issue, the team is very helpful. **What problems is ActiveCampaign solving and how is that benefiting you?** It allows me to have a fluent communication with my community. ### 18. Flexible, Modular Email Builder—AI Features Still Maturing **Rating:** 3.5/5.0 stars **Reviewed by:** Peter E. | VP-Managing Director (Interim), Gen Mills China & Business Unit Director, Yoplait China, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2026 **What do you like best about ActiveCampaign?** The email builder is easy to use and very flexible. It's easy to make an attractive email with calls to action, links to our website, etc. Also very modular so you can build emails precisely the way you want **What do you dislike about ActiveCampaign?** The AI functionality is interesting but not always useful. AI creative elements are pretty rough **What problems is ActiveCampaign solving and how is that benefiting you?** Keeping track of all of our people on our email newsletters. Works well for that ### 19. Well-organized platform with excellent support: a must-have for email marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Giuseppe L. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2026 **What do you like best about ActiveCampaign?** At Active Campaign, we appreciate order and immediacy, always available assistance (we have had requests promptly handled by the team), and the simplicity in managing contacts and creating emails. The ability to obtain the HTML copy of the email or parts of it is priceless: in this way, even when we forget to create templates, we can replicate any part of the emails that have worked in just a few clicks. **What do you dislike about ActiveCampaign?** The inability to stay logged in on the platform: every time we access, we need a confirmation code, and in the long run, this is an annoyance (even though we know that two-factor authentication protects us). **What problems is ActiveCampaign solving and how is that benefiting you?** I have been using Active Campaign for 10 years now, from working as an employee in a marketing agency to working as a freelancer for my clients. I have always considered it a reliable platform, but in the last 3-4 years (when I started using it more intensively again), the advancements in the email builder and automations have been noticeable and impactful, allowing me to work even more smoothly than in the past. ### 20. Newsletter and CRM Performance **Rating:** 4.0/5.0 stars **Reviewed by:** David M. | Digital Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2026 **What do you like best about ActiveCampaign?** Its ease of use and ability to centralize communication. It allows us to create campaigns quickly, manage our audience in one place, and track engagement, which improves efficiency and consistency. **What do you dislike about ActiveCampaign?** One of the main limitations is the design flexibility within the email builder. While it’s functional, it can feel somewhat restrictive when trying to create more modern, visually distinctive newsletters. This makes it harder to fully align communications with a strong brand identity. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us centralize communication and stay consistently connected with our audience at scale. It reduces manual outreach, improves efficiency, and provides visibility into engagement through basic metrics, allowing us to refine our messaging over time. ### 21. Powerful automations that scale our course email funnels **Rating:** 4.0/5.0 stars **Reviewed by:** Nassir G. | Director of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign is the best balance we’ve found between power and usability. The automation builder is flexible (tags, goals, branching logic, if/else), segmentation is strong, and it’s easy to personalize at scale with custom fields. We also like how reliably it connects with common tools via integrations/webhooks and how it keeps our email marketing and CRM-style tracking in one place. **What do you dislike about ActiveCampaign?** The learning curve is real—there are many features and settings, so onboarding new team members takes time. Reporting can feel limited for deeper attribution (multi-touch, cohort-style views), and some screens are a bit “busy” or slow when lists and automations get large. Pricing also climbs quickly as your list grows and you need higher-tier features. Review collected by and hosted on G2.com. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps us run automated, revenue-driving email funnels without needing a developer for every change. We can segment audiences (buyers vs. non-buyers, course interests, geography, profession), trigger sequences based on behavior (clicks, purchases, site events), and follow up automatically on support/onboarding flows. The benefit is fewer manual tasks, faster campaign execution, more consistent customer experience, and better conversion from our existing audience. ### 22. Streamlined Email Blasts, Needs Auto-Save **Rating:** 5.0/5.0 stars **Reviewed by:** Wendy P. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2022 **What do you like best about ActiveCampaign?** I like how ActiveCampaign lets me duplicate campaigns and allows for changes from each su. Also ties are the analytics. **What do you dislike about ActiveCampaign?** WHERE IS AUTO SAVE OPTION?! There's no auto save button, and I've lost campaigns because the only way to save information is by manually clicking the save and exit button. I appreciate the AI function, but I would just love an automatic save button above any of the AI functions. It's more of a distraction that this simple feature is still not available. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign for email blasts, and it helps by duplicating campaigns and storing information, which streamlines processes and allows me to update people easily. ### 23. Flexible, Powerful Segmentation—Intuitive Once You Learn It **Rating:** 3.5/5.0 stars **Reviewed by:** Timothée P. | Marketing Automation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about ActiveCampaign?** I really like how flexible ActiveCampaign is, especially when it comes to building pretty advanced customer journeys without too much dev work. The interface is fairly intuitive once you get the hang of it, and the segmentation options are really powerful. **What do you dislike about ActiveCampaign?** Some parts of the UI can feel a bit clunky or not super consistent, especially when i am managing more complex automations. Reporting can also be a bit limited depending on what you want to analyze. And sometimes it’s not always clear where to find certain settings **What problems is ActiveCampaign solving and how is that benefiting you?** It’s mainly helping us automate our marketing and lifecycle campaigns, so we can reach users with the right message at the right time without doing everything manually. That saves us a ton of time and lets us scale way more easily. It also helps us better segment our audience and personalize communications, which improves engagement overall ### 24. ActiveCampaign: an awesome tool for growth that just needs to be intentional about AI features **Rating:** 4.0/5.0 stars **Reviewed by:** Eunice D. | Co-Fouder, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** I definitely love the ability to track everything after sending a campaign or starting an automation. I love the integrations with other services that I use like Calendly, Wordpress, and even Stripe. It really feels like a one stop shop where you can get a good idea of how things are performing. I really like the new suggestions for segmenting contact lists for analysis and testing. It's proven to be a good tool with not too great a learning curve. I was able to start sending emails soon after learning the basics and their learning library is VERY comprehensive. **What do you dislike about ActiveCampaign?** As much as AI can be useful, I absolutely hate the new homepage they are pushing. Thankfully I can revert to the original dashboard version for now. It gives a good at a glance idea of how everything is doing. I'm also not a fan of the AI creation features for images and writing in general since it's so obvious once finished that it was generative AI. I think using the AI features for analyzing and tips is the better way to go. There's not enough information for it to really create useful things about niche topics like what I'm marketing. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is helping solve the issue of having to manually approve everything as I work on growing my business. I've added a course feature to website and created funnels. As my email list grows, it would be an absolute nightmare to have to respond and forward freebies for example manually. Also, with the ability to segment along with analytics, it's keeping me from flying blind. Most people on an email list really don't interact even if you beg. However, with the tracking features on ActiveCampaign I don't have to rely on users telling me what they think. I can just observe what they do. ### 25. A robust and scalable automation platform for growing customer relationships. **Rating:** 5.0/5.0 stars **Reviewed by:** Fred G. | Sales Partner, Investment Management, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign provides a powerful and flexible marketing automation platform that allows us to design sophisticated customer journeys with ease. The automation builder is intuitive yet highly capable, making it possible to connect email campaigns, forms, tagging, segmentation, and CRM actions into a seamless system. We particularly appreciate the depth of personalization, behavioral tracking, and the ability to scale from simple email sequences to advanced multi-channel automations. It has become a central part of our customer acquisition and relationship management strategy. **What do you dislike about ActiveCampaign?** While the platform is robust, there is a learning curve when setting up more advanced automations and CRM workflows. Some interface areas could be more streamlined, and reporting customization can feel limited compared to dedicated analytics tools. Additionally, as complexity grows, maintaining large automation maps requires disciplined organization. That said, these are minor trade-offs considering the overall capabilities. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us automate lead capture, nurturing, and conversion processes while keeping customer data organized in one system. It reduces manual follow-up work, ensures consistent communication with prospects, and gives visibility into engagement across the funnel. As a result, we’ve improved response times, increased lead conversion efficiency, and built a more scalable and professional investor and client communication pipeline. ### 26. A Powerful Automation Platform That Streamlines Client Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Ken P. | Customer Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign delivers extremely powerful marketing automation that goes far beyond simple email broadcasts. Its drag‑and‑drop workflow builder, AI‑powered segmentation, predictive sending, and deep personalisation tools make it easy to build complex customer journeys across email, SMS, and CRM. The platform also offers strong deliverability, excellent analytics, and a robust built‑in CRM, giving you an all‑in‑one system for nurturing leads and improving client communication. **What do you dislike about ActiveCampaign?** The platform can feel overwhelming for new users due to its depth and learning curve. While incredibly capable, it may feel like “too much power” if all you want to do is send simple newsletters. ActiveCampaign is also slightly more expensive than lightweight competitors, and some entry‑level plans offer limited integrations or basic template options compared to other tools. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps centralise email marketing, automation, and CRM into one platform, eliminating the need for multiple disconnected tools. By automating follow‑ups, segmenting contacts based on behaviour, and triggering personalised messages automatically, it saves significant time while increasing client engagement. This has been especially beneficial for sending monthly updates and ongoing client‑facing communications, allowing for consistent, timely outreach without manual effort. The result is smoother workflows, stronger customer relationships, and better visibility into engagement and performance. [mailsoftly.com], [work-management.org] ### 27. Great marketing-tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2024 **What do you like best about ActiveCampaign?** We use ActiveCampaign for mailing, forms and automations, and general mail-management. It is a great marketingtool with a lot of possibilities, sometimes overwhelmingly so. Ever since I have worked with it, I personally have never encountered any bugs or disruptions with it. Easy to manage contacts. **What do you dislike about ActiveCampaign?** The email builder is great, but I experienced some small limitations regarding layout. Because it is so extensive, it’s sometimes difficult to find where to adjust certain things. The fact that ActiveCampaign continually makes improvements is, of course, a plus, but also a drawback if you’re used to a certain workflow. **What problems is ActiveCampaign solving and how is that benefiting you?** n/a ### 28. Multiple Domains Are Great, But the Cost Adds Up **Rating:** 3.5/5.0 stars **Reviewed by:** Lauren S. | Author-Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2026 **What do you like best about ActiveCampaign?** Being able to use multiple domain names for different websites **What do you dislike about ActiveCampaign?** the cost. It was really expensive for me after a while and that's why I cancelled **What problems is ActiveCampaign solving and how is that benefiting you?** It was helping me contact readers for my 3 different pennames where as a lot of other sites require only 1 name and don't let you have more than 1 ### 29. Excellent service for a small business like ours **Rating:** 4.5/5.0 stars **Reviewed by:** Jason B. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about ActiveCampaign?** It is fairly easy to use and I can figure out most stuff **What do you dislike about ActiveCampaign?** Support is not always the best. They prefer to direct you to videos or articles of schedule meetings. **What problems is ActiveCampaign solving and how is that benefiting you?** We are mainly using it to solicit feedback from our customers from their recent purchases. It has helped us generate numerous new reviews which was our goal. ### 30. Seamless Website Integration, Powerful Automations, and Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa H. | Website Solutions Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** I've been a user of ActiveCampaign for over 5 years so I am on very good pricing. It integrates with my websites seamlessly not requiring third party software. I love the capability of the automations and the ease to use them. When I have required support, they've always been quick to respond and helpful. I haven't had any performance issues. I'm only just starting to explore the AI-powered features so I'm on the fence with how useful that will be. **What do you dislike about ActiveCampaign?** I can't say that I have found a downside. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps manage my CRM. I'm able to tag and segregate my lists with ease. ### 31. A Solid Affordable CRM for Small Business **Rating:** 4.0/5.0 stars **Reviewed by:** Daniella S. | VP Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2026 **What do you like best about ActiveCampaign?** Has all the features of a CRM with Email marketing included **What do you dislike about ActiveCampaign?** The set up isn't difficult overall but not a great amount of resources to explain some of the functionalities such as pulling contact information into email campaigns, proper execution of tags, etc. **What problems is ActiveCampaign solving and how is that benefiting you?** Ability to automate emails and stay relevant to new and existing customers ### 32. Intuitive and Effective Email Automation, But Pricey for Latam **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel G. | Engineer Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about ActiveCampaign?** I create email workflows to connect to prospects and keep relationships. I like that ActiveCampaign is easy and very intuitive to use. The visual layout of the workflow is particularly helpful; it’s easier to think when I can graphically see the steps of a process instead of just having written lines of instructions. Also, the initial setup was very easy. **What do you dislike about ActiveCampaign?** The pricing is very expensive for an operation running in Latam due to the exchange rates. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign for creating email workflows to connect with prospects. It automates follow-ups, validates actions, and monitors results, making relationship maintenance efficient. ### 33. Excellent Value Marketing Automation with Strong CRM and AI Features **Rating:** 5.0/5.0 stars **Reviewed by:** Alex O. | National Marketing Manager, Renewables & Environment, Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2026 **What do you like best about ActiveCampaign?** Value for money marketing automation, and even some good CRM and AI features as well. Great value option compared to Hubspot **What do you dislike about ActiveCampaign?** The email tracking has to be routed through activecampaign, which for me is a major no-no because we dont want our clients receiving messaging from another sender domain **What problems is ActiveCampaign solving and how is that benefiting you?** high deliverability emails at scale or intelligently segmented, as appropriate ### 34. Great for designing and automating email campaigns. But some weaknesses. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2026 **What do you like best about ActiveCampaign?** It really does make email marketing and list management relatively easy. Creating campaigns is simple and the design tools are pretty good. **What do you dislike about ActiveCampaign?** 1. Expensive. 2. The data management tools are not strong. I often have to export to Excel, do data manipulation there, and then import. And sometimes even that is not possible. 3. It's really hard to assess results since they mix in "private opens" (which they don't know if true or not) with genuine opens, and then base all the percentage calculations on that. **What problems is ActiveCampaign solving and how is that benefiting you?** There AI helper is getting better. ### 35. Customizable, Easy-to-Use Platform That Saves Time with AI **Rating:** 5.0/5.0 stars **Reviewed by:** Brittany P. | Founder/Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2026 **What do you like best about ActiveCampaign?** I enjoy the customization that is offered, the themes and branding available, the ease of use, and am working more with the AI to save me time **What do you dislike about ActiveCampaign?** It is a bit difficult to figure out at first but once you get used to it, it’s easy **What problems is ActiveCampaign solving and how is that benefiting you?** It helps me reach my audience and stay in touch with my clients ### 36. Simple use at affordable price **Rating:** 4.5/5.0 stars **Reviewed by:** Sara G. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2024 **What do you like best about ActiveCampaign?** The report for each campaign is quite complete and easy to understand. I can also send dedicated emails to different target groups, and I feel that my database is safe. **What do you dislike about ActiveCampaign?** I don’t like that, with my subscription, I can’t have more control over the database or access more detailed reports. **What problems is ActiveCampaign solving and how is that benefiting you?** My emails don’t end up in the spam folder. ### 37. Complete automation and useful landing pages, but high price and few improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Juan Diego P. | Consultor de Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2026 **What do you like best about ActiveCampaign?** The automation part, which is very comprehensive, and the ability to create landing pages. **What do you dislike about ActiveCampaign?** It has a price that is too high for some features. On the other hand, the landing pages section has not introduced any improvements in years. **What problems is ActiveCampaign solving and how is that benefiting you?** I mainly use it to create lead generation campaigns, both for myself and for my clients. I use it because it is an easy resource. ### 38. Fast, Human Customer Support You Can Rely On **Rating:** 4.0/5.0 stars **Reviewed by:** Tracy C. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2026 **What do you like best about ActiveCampaign?** The customer support is pretty good. You don't have to wait long to reach a human. **What do you dislike about ActiveCampaign?** I think they take too long to add new features. **What problems is ActiveCampaign solving and how is that benefiting you?** It allows us to communicate with our leads and customers easily and helps us keep track of where everyone is in our processes. ### 39. Powerful Personalization with a Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Anup G. | Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2026 **What do you like best about ActiveCampaign?** I use ActiveCampaign as the hub for communicating with my audience. What I like most is how it makes complex marketing automation feel personal and approachable. It allows me to create tailored experiences, making my communication feel like a natural conversation. It helps me stay organized by managing follow-ups and interactions, reducing my manual workload. I love the balance between efficiency and authenticity—it helps me stay consistent and organized while maintaining a personal touch. The integration with tools like Shopify and Zapier enhances its utility by connecting it with my existing systems, keeping everything smooth, efficient, and personalized. **What do you dislike about ActiveCampaign?** There are moments where ActiveCampaign can feel a bit overwhelming, especially when I'm trying to build or troubleshoot more complex automations. The flexibility is powerful, but it also means there's a learning curve, and sometimes I find myself second-guessing whether I set something up the 'right' way or digging around to find where a small issue is coming from. The interface, while generally solid, can occasionally feel a little cluttered when I'm juggling multiple campaigns or workflows, and I wish certain features were a bit more streamlined or intuitive. I would love more clarity in reporting, like having insights that are easier to interpret at a glance without needing to piece things together myself. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign as my central hub for communication, creating personalized experiences, staying organized, and maintaining a human touch at scale. It balances efficiency and authenticity by automating interactions based on user activity, but the complexity can be overwhelming, and reporting clarity could be improved. ### 40. Endless Automation Options That Keep Getting Better **Rating:** 4.5/5.0 stars **Reviewed by:** Gabrielle S. | Freelance Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about ActiveCampaign?** My current favorite thing is the endless options for creating automations. Our company has dived deeper into automations as of late, and I am really enjoying it. **What do you dislike about ActiveCampaign?** The analytics are really tricky. There aren't any options to filter multiple forms or save filters. At least as easily as I have found. If the AI was improved a little, I could see this taking it over. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is our CRM for all new and existing customers. It also holds all of our marketing campaigns. We switched from ConstantContact because of the price and have never looked back. ### 41. Great Automation Capabilities in a User-Friendly Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel E. | Head of Digital, Hospitality, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign is easy to use while still being very powerful. The interface is intuitive, and setting up automations is straightforward even for more advanced workflows. Compared to many other marketing automation tools, it strikes a great balance between functionality and usability, and the wide range of integrations makes it easy to connect with other tools in our stack. You can quickly get up to speed. **What do you dislike about ActiveCampaign?** The main downside is the form builder, which feels dated and is not as intuitive as the rest of the platform. Building and customizing forms can be a bit cumbersome compared to more modern, dedicated form tools. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps automate and streamline our marketing and communication workflows, reducing manual work and ensuring timely, personalized messaging. This allows us to scale our campaigns, improve engagement, and maintain consistency across channels while saving time and resources. ### 42. User-Friendly Interface That Stands Out **Rating:** 4.0/5.0 stars **Reviewed by:** Nathanael S. | Creative Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2026 **What do you like best about ActiveCampaign?** The design interface is much more user friendly than other interfaces. **What do you dislike about ActiveCampaign?** Our usage of ActiveCampaign began through a third party partner consultant. That made getting support from ActiveCampaign difficult at times than if we had originated the relationship with them. **What problems is ActiveCampaign solving and how is that benefiting you?** It has allowed us to create quality visually pleasing emails much quicker than other platforms. ### 43. Keeps Work Aligned and Runs Smoothly, Though There’s Room to Improve **Rating:** 3.5/5.0 stars **Reviewed by:** Himraj M. | Chief System Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about ActiveCampaign?** I love the visual workflow builder. It lets me map out complex, event-driven logic to automate personalized customer journeys at scale. **What do you dislike about ActiveCampaign?** The pricing scales aggressively by contact count, which penalizes database growth. Also, the native reporting tools lack the advanced analytics needed for deep workflow optimization. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves the problem of fragmented customer data and manual workflow bottlenecks. By unifying email, CRM, and behavioral data into one automated pipeline, it saves me hours of manual tracking and allows me to scale personalized operations efficiently. ### 44. Easy Patient Follow-Ups, but Emails Sometimes Land in Junk **Rating:** 3.5/5.0 stars **Reviewed by:** Matthew M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2026 **What do you like best about ActiveCampaign?** Easy to use. My assistant is able to keep in touch with patients with minimal work. **What do you dislike about ActiveCampaign?** There seems to be some difficulty with emails going to junk mail. Not easy to get through that. **What problems is ActiveCampaign solving and how is that benefiting you?** It solves the problem of constantly having to remember to send out monthly news letters. ### 45. An awesome tool for a reasonable price **Rating:** 5.0/5.0 stars **Reviewed by:** Kristina T. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about ActiveCampaign?** ActiveCampaign helps us keep our lists segmented so that we make sure we send the right communications to the right clients. The platform is super easy to use and their customer service has been extremely valuable when we needed it. I would highly recommend their product - and do so often! **What do you dislike about ActiveCampaign?** I wish the mobile version of emails was editable so that we could customize rather than it automatically pulling from the desktop version. Sometimes photos are in odd places or text looks a bit wonky. **What problems is ActiveCampaign solving and how is that benefiting you?** Helping to keep our information organized and accessible ### 46. Smart automation that brings clarity and consistency to every communication flow. **Rating:** 4.5/5.0 stars **Reviewed by:** nirmal k. | Project engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign brings me clarity to communication workflows. It automates my follow-ups and keeps messaging consistent which is a major time saver. I really value the automation builder, it feels intuitive almost like mapping out a project process flow. Once i set up a sequence, i know the system will take care of routine touchpoints so i can focus on higher value technical tasks. The UI is very clean, the templates are easy to follow and adapt and i never feel left alone with the tool to get something basic done. It makes a noticeable difference in keeping projects moving smoothly. **What do you dislike about ActiveCampaign?** there is nothing to dislike about activecampaign, all good stuff in my experience. **What problems is ActiveCampaign solving and how is that benefiting you?** For me, activecampaign ties together email engagement data with contact history. When i'm preparing for a project briefing or trying to understand where a client stands, being able to see their interactions gives me quick context. It helps me communicate more thoughtfully and avoid any misalignment. Also the biggest improvement has been in consistency. i can set up automations once and trust that nothing will slip through the cracks. ### 47. Easy-to-Use Email Tool with Predictive Send and Smart AI Suggestions **Rating:** 4.0/5.0 stars **Reviewed by:** Brett M. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2026 **What do you like best about ActiveCampaign?** They are easy to use and offer many tools and insights to improve the quality of your emails. I like predictive send when they send emails based on the best time for each recipient, increasing open rate. Have recently started using their AI software that gives me suggestions based on performance of recent campaigns. **What do you dislike about ActiveCampaign?** The only complaint is that I've found it to be expensive and difficult to downgrade my plan, but to be fair I also don't use all the tools it offers and have not compared price and value with other similar services. **What problems is ActiveCampaign solving and how is that benefiting you?** Helps me reach more people with emails campaigns, helping me to nurture a larger group of potential customers that I otherwise would have little or no connection with. Their software has helped me improve my email marketing skills. ### 48. Easy to Use - Marketing Automation & Email Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Kristen R. | Digital Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2019 **What do you like best about ActiveCampaign?** The entire system is very WYSIWYG and easy to use. We've been using them for 7+ years and are overall still happy with using them as our email marketing platform. **What do you dislike about ActiveCampaign?** Since adding their AI functions, it seems like many other functions are breaking or not working properly - small things like the image library, auto save, etc. **What problems is ActiveCampaign solving and how is that benefiting you?** We needed a reliable, trustworthy platform for sending a large amount of emails. We have several brands all within one company and need to be able to segregate lists. Active Campaign allows us to do that. ### 49. My ideal Analytics and Automation Platform with end to end visibility that improves decision making **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas L. | Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about ActiveCampaign?** I like Activecampaign that it brings together automation, CRM functionality and customer communication in one single platform. The basic reporting tools are very surprisingly robust. I can quickly pull pre-built dashboards to see leads by source, campaign or month and the email and landing page performance reports give my team immediate insight into what's resonating and what's not. The ROI analytics are a big highlight. I can finally compare marketing investments across channels in a meaningful way, linking spend to actual leads, opportunities and revenue. **What do you dislike about ActiveCampaign?** I haven't run into any blockers that impact my day to day work. It has been a strong fit for my team and my workflows. **What problems is ActiveCampaign solving and how is that benefiting you?** I depend on the revenue analytics to understand how leads move through my funnel. Tracking conversion rates, stage velocity and multi touch attribution has helped me pinpoint exactly where prospects get stuck and which marketing activities contribute most to closed won deals. This level of insight makes forecasting and process optimization much more accurate. It gives me the visibility i need to make informed decisions, streamline operations and help the rest of the organization stay aligned. The analytics capabilities are truly one of the biggest reasons i rely on it every day. ### 50. Easy-to-Set-Up Automation Workflows That Deliver **Rating:** 5.0/5.0 stars **Reviewed by:** Teun v. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2026 **What do you like best about ActiveCampaign?** The automation workflow. It is really easy to use and set up. **What do you dislike about ActiveCampaign?** It is a bit overwhelming at first, and therefore it makes it difficult to navigate if an new update to the layout happens, **What problems is ActiveCampaign solving and how is that benefiting you?** My e-mail list and my lead generation. It's my main marketing channel. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 1 comment, 2 upvotes - [View ActiveCampaign pricing details and edition comparison](https://www.g2.com/products/activecampaign/reviews?page=2&wfoid=2e262a101e.1782287571§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+10%3A55%3A30+-0500&secure%5Bsession_id%5D=f24961be-7864-4786-8deb-8fad4c874409&secure%5Btoken%5D=7e792c52065abf8ee93df9267d102b92333efcb282957f9c847207ed1a439d20&format=llm_user) ## ActiveCampaign Integrations - 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[HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Hyros](https://www.g2.com/products/hyros/reviews) - [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Interact](https://www.g2.com/products/the-quiz-collective-interact/reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - [Jotform](https://www.g2.com/products/jotform/reviews) - [JustCall](https://www.g2.com/products/saas-labs-justcall/reviews) - [Kajabi](https://www.g2.com/products/kajabi-kajabi/reviews) - [Kit](https://www.g2.com/products/convertkit-kit/reviews) - [Klarna](https://www.g2.com/products/klarna/reviews) - [Kommo](https://www.g2.com/products/kommo/reviews) - [Landingi](https://www.g2.com/products/landingi/reviews) - [Launch27](https://www.g2.com/products/launch27/reviews) - [Leadpages](https://www.g2.com/products/leadpages/reviews) - [LearnDash](https://www.g2.com/products/learndash/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Manychat](https://www.g2.com/products/manychat/reviews) - [Memberium](https://www.g2.com/products/memberium/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Mindbody](https://www.g2.com/products/mindbody/reviews) - [Morf Health](https://www.g2.com/products/morf-health/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [Notion](https://www.g2.com/products/notion/reviews) - [Odoo ERP](https://www.g2.com/products/odoo-odoo-erp/reviews) - [OnceHub](https://www.g2.com/products/oncehub/reviews) - [OnePageCRM](https://www.g2.com/products/onepagecrm/reviews) - [PandaDoc](https://www.g2.com/products/pandadoc/reviews) - [PayPal Payments](https://www.g2.com/products/paypal/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Pipefy](https://www.g2.com/products/pipefy/reviews) - [Plug&Pay](https://www.g2.com/products/plug-pay/reviews) - [Practice Better](https://www.g2.com/products/practice-better/reviews) - [Proposify](https://www.g2.com/products/proposify/reviews) - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) - [RegFox](https://www.g2.com/products/regfox/reviews) - [RezMagic](https://www.g2.com/products/rezmagic/reviews) - [RGE Studio](https://www.g2.com/products/rge-studio/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [SamCart](https://www.g2.com/products/samcart/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Slack Integration+ for Jira](https://www.g2.com/products/slack-integration-for-jira/reviews) - [Square Point of Sale](https://www.g2.com/products/square-point-of-sale/reviews) - [Squarespace](https://www.g2.com/products/squarespace/reviews) - [Stripe Connect](https://www.g2.com/products/stripe-connect/reviews) - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) - [Subsplash](https://www.g2.com/products/subsplash/reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - [Systeme.io](https://www.g2.com/products/systeme-io/reviews) - [Tata WANem](https://www.g2.com/products/tata-wanem/reviews) - [Thinkific](https://www.g2.com/products/thinkific/reviews) - [ThriveCart](https://www.g2.com/products/thrivecart/reviews) - [Thrive Leads](https://www.g2.com/products/thrive-leads/reviews) - [Thrive Themes](https://www.g2.com/products/thrive-themes/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - [VideoAsk (by Typeform)](https://www.g2.com/products/videoask-by-typeform/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WebinarJam](https://www.g2.com/products/webinarjam/reviews) - [WhatsApp API](https://www.g2.com/products/whatsapp-api/reviews) - [WishList Member](https://www.g2.com/products/wishlist-member/reviews) - [Wix](https://www.g2.com/products/wix/reviews) - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [WPForms](https://www.g2.com/products/wpforms/reviews) - [Zanda (formerly Power Diary)](https://www.g2.com/products/zanda-formerly-power-diary/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zapier for G Suite](https://www.g2.com/products/zapier-for-g-suite/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [ZeroBounce](https://www.g2.com/products/zerobounce/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management - Contract/License Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics - Email Management - File Management - Deal Management **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records - Business Process Automation - Performance Management - Calendar Management - Sales Pipeline Management - Communication Management - Campaign Management **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design - Forms Creation & Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making - AI/Machine Learning - Social Media Integration - Third-Party Integrations **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - CRM Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics - Workflow Management - Opportunity Management - Sales Pipeline Management - Reporting/Analytics - Calendar Management - Pipeline Management - Content Management - Communication Management - Visual Analytics - Template Management - Predictive Analytics - Document Management - Channel Management - Commission Management - Field Sales Management **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms - Customizable Forms - Real-Time Notifications - Alerts/Notifications **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - Customizable Branding - SSL Security - API - Document Management - Document Storage - Collaboration Tools - Data Capture and Transfer - Autofill - Multi-Channel Distribution - Convert to PDF - Customizable Templates - Media Library - Generative AI - Full Text Search - Surveys & Feedback - Data Import/Export - Forms Management - Electronic Signature - Third-Party Integrations - Reporting/Analytics - Workflow Management - Template Management - Mobile Access **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting - Budgeting/Forecasting - Correlation Analysis - Competitive Analysis - Sales Trend Analysis - Statistical Analysis **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context - Pipeline Management - Workflow Management - Opportunity Management - Task Management - Contact Management - Calendar Management - Email Management - Campaign Management **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support - Third-Party Integrations - Social Media Integration - Customer Support - Multi-Channel Social Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking - Predictive Analytics - Visual Analytics - Task Management - Contact Management - Lead Management - Opportunity Management - Workflow Management **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Dynamic Modeling - Lead Qualification - Lead Capture - Real-Time Reporting - Contact Database - API - Reporting & Statistics - Role-Based Permissions - Collaboration Tools - Dashboard Creation - Modeling & Simulation - Exception Reporting - Generative AI - Sales Reports - Performance Metrics - "What If" Scenarios - Customizable Reports - Data Import/Export - AI Copilot - Graphical Data Presentation - Drag & Drop - Access Controls/Permissions - Alerts/Notifications - Business Process Control - Multi-Currency - Pipeline Reports **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Mobile Access - Lead Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Data Synchronization - Analysis - Sales Trend Analysis - Demographic/Firmographic Data - Real-Time Data **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Strategic Planning **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Prospecting Tools - Reporting/Analytics - AI Copilot - Auto-Dialer - For Sales Teams/Organizations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Additional Functionality** - Drag & Drop - Interaction Tracking - Customizable Fields - Multiple Scoring Models - CRM - Customer Segmentation - Predictive Analytics - Prioritization - Lead Qualification - Contact Database - Reporting & Statistics - Alerts/Notifications - Email Marketing - Lead Nurturing - Web Forms - Document Storage - Search/Filter - Prospecting Tools - Email Tracking - Sales Forecasting - Customizable Templates - Lead Generation - Sales Reports - Lead Distribution - Data Enrichment - AI Copilot - API - Real-Time Notifications - Lead Capture - Reminders - Generative AI - Forecasting - Email Templates - Activity Dashboard - Activity Tracking - Workflow Automation **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Third-Party Integration - Internal Chat Integration - Collaboration Tools - Prospecting Tools - Real-Time Data **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **AI Automation - SMS Marketing** - AI SMS **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Generative AI** - AI Text Generation - Generative AI - Proposal Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Calendar/Reminder System **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification **Additional Functionality** - Search/Filter - Alerts/Notifications - Data Import/Export - Lead Capture - Batch Processing - Email Tracking - Tagging - Pipeline Reports - Drag & Drop - Segmentation - Customizable Fields - Role-Based Permissions - Interaction Tracking - CRM - Document Storage - AI Copilot - Contact Database - Referral Tracking - Quotes/Estimates - Multi-Channel Communication - Lead Qualification - Marketing Automation - Email Templates - Sales Reports - Customer Journey Mapping - Reminders - Lead Scoring - Data Security - Customizable Reports - Calendar Sync - For Startups - Performance Metrics - Sales Trend Analysis - For iPad Devices - Customizable Templates - Activity Tracking - Reporting & Statistics - For Mac Devices - Landing Pages/Web Forms - Lead Nurturing - Gamification - Prioritization - Web-based Deployment - Softphone - Single Sign On - Customer Database - Event Triggered Actions - Mobile App - Email Sequences - Customer Segmentation - Lead Assignment - For Small Businesses - Live Chat - Business Card/Badge Scanning - Data Visualization - Customer Social Profiles - Social Promotion - Monitoring - Engagement Tracking - Social Media Monitoring - Customer Engagement - Sentiment Analysis - Brand Tracking - Audience Targeting - Workflow Automation **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top ActiveCampaign Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,481 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,314 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,255 reviews)