--- title: ActiveCampaign Reviews meta\_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14779 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 14779 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### ActiveCampaign Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. [(848 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews) Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. [(787 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews) Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. [(654 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1405892&qs=pros-and-cons#reviews) Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. [(621 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1403674&qs=pros-and-cons#reviews) Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. [(574 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400029&qs=pros-and-cons#reviews) Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. [(419 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews) Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. [(403 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. [(388 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407678&qs=pros-and-cons#reviews) Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. [(294 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406054&qs=pros-and-cons#reviews) Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. [(280 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407369&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of ActiveCampaign ##### 1. Ease of Use Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. [ See 848 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews) See Related User Reviews ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.") OT Omezine T. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Interface, Powerful Features, and Excellent Support" What do you like about ActiveCampaign? The interface is user-friendly, and I appreciate both the support provided and the easy access to information. Also the integration with other CRMs is ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ##### 2. Automation Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. [ See 787 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ##### 3. Automation Features Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. [ See 654 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1405892&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ##### 4. Automations Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. [ See 621 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1403674&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ##### 5. Features Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. [ See 574 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400029&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ### 5 Cons or Disadvantages of ActiveCampaign ##### 1. Learning Curve Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. [ See 419 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews) See Related User Reviews ![Daniella S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella S.") DS Daniella S. Small-Business (50 or fewer emp.) 4.0/5 "A Solid Affordable CRM for Small Business" What do you dislike about ActiveCampaign? The set up isn't difficult overall but not a great amount of resources to explain some of the functionalities such as pulling contact information into ![John H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John H.") JH John H. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive Time-Saver That Boosts Team Productivity" What do you dislike about ActiveCampaign? That I don't have enough time to learn everything it can do. ##### 2. Expensive Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. [ See 403 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you dislike about ActiveCampaign? I only use the more basic features of AC and have a small list, so I find the price point a bit high for my needs and extent of usage of the platform. ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you dislike about ActiveCampaign? Active Campaign costs more than some competitors, however, I feel that their features are worth it. ##### 3. Missing Features Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. [ See 388 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407678&qs=pros-and-cons#reviews) See Related User Reviews ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.") OT Omezine T. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Interface, Powerful Features, and Excellent Support" What do you dislike about ActiveCampaign? I don't have any issues with the current options and functionalities, but I would suggest adding an option to create a form that cannot be tracked. Fo ![Jillian V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jillian V.") JV Jillian V. Small-Business (50 or fewer emp.) 5.0/5 "Streamlined, Strategic, and Simple" What do you dislike about ActiveCampaign? One downside that I have experienced is not being able to edit a newsletter after it has been sent. However, I don't know many software programs that ##### 4. Limited Features Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. [ See 294 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406054&qs=pros-and-cons#reviews) See Related User Reviews ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.") OT Omezine T. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Interface, Powerful Features, and Excellent Support" What do you dislike about ActiveCampaign? I don't have any issues with the current options and functionalities, but I would suggest adding an option to create a form that cannot be tracked. Fo ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Great marketing-tool" What do you dislike about ActiveCampaign? The email builder is great, but I experienced some small limitations regarding layout. Because it is so extensive, it’s sometimes difficult to find wh ##### 5. Not Intuitive Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. [ See 280 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407369&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Great marketing-tool" What do you dislike about ActiveCampaign? The email builder is great, but I experienced some small limitations regarding layout. Because it is so extensive, it’s sometimes difficult to find wh ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "All-in-One Automation, CRM, and Email Marketing That Streamlines Customer Journeys" What do you dislike about ActiveCampaign? One challenge is that some features come with a bit of a learning curve, especially the first time you’re setting up more advanced automations or segm ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") UL Verified User in Leisure, Travel & Tourism Small-Business (50 or fewer emp.) 7/26/2026 "Perfectly Sized and Robust—All the Features We Need" 4.5/5 What do you like best about ActiveCampaign? It’s the perfect size for our company - robust enough to have all of the features we need but not bloated with a lot extra that we never touch. The automation builder and list segmentation features are standout. When managing marketing copy and newsletters for various client accounts, being able to easily segment audiences ensures the right messaging reaches the right people. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? I feel like the automatically designed templates are very poor quality - we would never use any of the generated templates. Additionally, the standard reporting dashboards could be a bit more customizable for times when I need to pull highly specific engagement metrics to include in client scopes of work or performance reviews. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? It’s allowing us to communicate to our network on a regular basis. It solves the problem of manual list management by automating our welcome sequences and segmenting subscribers based on their engagement. Review collected by and hosted on G2.com. Show More 7/28/2026 Current UserValidated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 9/23/2025 "Game changer for automation and participant support of my online course" 4/5 What do you like best about ActiveCampaign? Automation & Flexibility: I can map different scenarios, e.g., freebie and sales funnels, reminder emails, as well as tags and conditions that control what happens next. Segmentation & Personalization: I see how my course participants interact (e.g., whether emails are opened, links are clicked, etc.). This allows me to tailor my communication specifically and deliver it more appropriately. Good Reporting & Tracking: I gain insight into how well my automations are running and how engaged the participants are. Based on this, I can make optimizations. Time-saving & Efficient: A lot can be set up automatically, e.g., tracking leads and participant reactions. This gives me more freedom to work on new product ideas. Pricing: With increasing contacts, the pricing is somewhat opaque at times. Integrations: There are many interfaces to other tools through which I can import contacts. Performance: The sending of large email campaigns and the execution of automations have so far worked without any delays. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The variety of functions can be overwhelming at first. It takes some time to get familiar with and apply all the possibilities. The pricing becomes somewhat opaque with increasing contacts. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? I wanted to automate as many processes as possible to spend less time on recurring tasks and have more freedom for developing new products. With the automations from ActiveCampaign, I have built a complete sales funnel for my freebie. This automatically guides my participants from the first contact to the conversion into my paid product. I not only save time but can also ensure that every prospect is professionally attended to without having to intervene manually. This makes my business more efficient and scalable. Review collected by and hosted on G2.com. Show More 7/21/2026 Current UserValidated ReviewerSource: OrganicAI Translated ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") UN Verified User in Non-Profit Organization Management Mid-Market (51-1000 emp.) 8/22/2024 "Seamless and Intuitive: ActiveCampaign Makes Email Marketing Effortless" 5/5 What do you like best about ActiveCampaign? I've been using ActiveCampaign for over four years now, and it’s easily one of the most user-friendly platforms out there. The drag-and-drop feature for creating new campaigns is incredibly intuitive, making it simple to design and launch campaigns in no time. Adding and subscribing clients to lists is also a breeze, which has significantly streamlined my workflow. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? If someone on any of our subscribed lists unsubscribes from one of the lists, it unsubscribes them from all of the lists. It's unfortunate when I have to manually go in and re-add them back to a list that they want to receive emails from. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign is solving the problem of complex and time-consuming email marketing by offering an intuitive platform with powerful automation features. The drag-and-drop functionality for creating campaigns and the ease of managing client lists make the entire process more efficient. This has benefited me by significantly reducing the time and effort needed to design and launch campaigns, allowing me to focus more on strategy and less on execution. Review collected by and hosted on G2.com. Show More 7/17/2026 Current UserValidated ReviewerSource: Organic ![Tomás Alejandro M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tomás Alejandro M.") TM Tomás Alejandro M. Chief Creative Officer Small-Business (50 or fewer emp.) 4/25/2026 "Clear UI and Best-in-Class Automations Make CRM Management Effortless" 5/5 What do you like best about ActiveCampaign? What I like most is that the UI/UX is very clear and easy to use. It also has one of the best automation systems out there—I use automations a lot, and this is by far the best one I’ve worked with. I also love the CRM management: the way it filters tags and organizes everything about each contact into columns makes it very straightforward and simple to manage. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? What I dislike most is the email builder. It’s clunky, hard to use, and not very intuitive. Another thing I don’t like is the reporting system. The way it filters and displays metrics is difficult to understand and navigate. I’d prefer it to be more straightforward and focused on what matters, like email title effectiveness, open rate, and click-through rate. Also, the campaign duplication feature could be improved. It would help if every duplicated campaign could be grouped into a single category so I can find them quickly, instead of ending up with an isolated copy each time. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? CRM and automations are the main features I value most. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic NK Ninni K. Marketing Specialist Financial Services Mid-Market (51-1000 emp.) 4/19/2023 "Great email marketing tool for us" 4/5 What do you like best about ActiveCampaign? Overall, the user experience and layout are good. The automations are great and easy to use, and it’s simple to create campaigns and contact groups. There are also a lot of integrations available, which makes it even more convenient. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? It would be great to have the option to attach files (for example, PDF files) to forms. Customer support works really well, but only in English (as far as I know). I’m also not a big fan of all the AI stuff, mostly because AC doesn’t support our languages. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? A visual way of seeing things makes it easy to understand what’s going on at a glance. The platform is also easy to set up and customize to meet our specific needs, and it offers good possibilities for custom fields. Customer service is fast and responsive, and we don’t need external consultants or agencies to get everything running. It’s also easy to integrate with Leadfeeder. Review collected by and hosted on G2.com. Show More 4/24/2026 Current UserValidated ReviewerSource: Organic ![フィリップ太郎 .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "フィリップ太郎 .") フ フィリップ太郎 . CEO Small-Business (50 or fewer emp.) 2/26/2025 "Conditional Content is Essential" 4.5/5 What do you like best about ActiveCampaign? With ActiveCampaign’s Pro plan, I can use conditional content to customize email copy based on each subscriber’s status, such as whether they’ve purchased a specific product. For example, when I send a newsletter, I add a postscript (P.S.) that promotes a product only to subscribers who haven’t bought it yet. I haven’t found another email marketing platform that gives me this same level of flexibility. On top of that, ActiveCampaign offers advanced segmentation. I can group subscribers by things like how often they open emails or whether they have certain tags, and then send messaging tailored to each segment. Another big plus is its native integrations with many third-party tools, which further expands what I can do with the platform. Overall, for these reasons, I really enjoy using ActiveCampaign. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The site loads slowly, and the pricing is higher than what competitors offer. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Using ActiveCampaign, I can segment subscribers based on their email open behavior and, for example, send messages only to those who regularly engage with my emails. This helps improve deliverability and lowers the risk of my emails being marked as spam. On top of that, ActiveCampaign automatically unsubscribes users who report my emails as spam, which helps keep my list cleaner. I also trust their ongoing efforts to optimize email delivery so my emails land in inboxes, including Gmail, instead of being flagged as spam. Review collected by and hosted on G2.com. Show More 4/23/2026 Current UserValidated ReviewerSource: Organic ![Lila S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lila S.") LS Lila S. Owner Small-Business (50 or fewer emp.) 4/23/2026 "ActiveCampaign’s Automation Builder and Integrations Save Us Countless Hours" 4.5/5 What do you like best about ActiveCampaign? After four years of running ActiveCampaign for both our agency and our clients, the automation builder is still the standout. The visual workflow editor makes it easy to map out multi-step nurture sequences, behavioral triggers, and conditional logic without needing a developer. The UI strikes a rare balance — powerful enough for complex CRM automations, but clean enough that a new team member can get productive in a day or two. Native integrations with WordPress, Meta, and our form builders have saved us countless hours, and the performance has been rock solid even when we're pushing larger sends for clients. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Pricing scales aggressively once you cross contact tiers, which can make it a harder sell for small service-based clients just getting started. The reporting dashboards are functional but feel a step behind competitors — exporting campaign data for client-facing reports usually means pulling into a separate tool. A few of the newer AI features felt more like add-ons than deeply integrated capabilities at launch, though they've improved. Onboarding for clients new to email marketing also has a learning curve; we typically build a custom guide to bridge it. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? For our agency, ActiveCampaign is the connective tissue between client websites, lead capture, and long-term nurture. We've used it to build automated lead qualification workflows, win-back campaigns, and post-sale sequences that would otherwise require three separate tools. For LBM's own marketing, it's cut manual follow-up time significantly and given us a clear view of which content actually drives client conversations. The integration ecosystem means we can plug it into nearly any client tech stack without custom development, which is a major operational win for a boutique agency. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AP Aneesh P. Solutions Engineer Mid-Market (51-1000 emp.) 4/6/2026 "ActiveCampaign Makes Granular Audience Building and Personalization Easy" 4.5/5 What do you like best about ActiveCampaign? I bridge the gap between business requirements and technical execution and activecampaign makes it easier for me than most marketing automation tools i have worked with. It lets me builds very granular audiences using a mix of tags, custom fields, behaviors and site tracking data. From a solutions perspective, this is huge because it means i can personalize messaging at scale without hacking multiple tools. Navigation across the platform is mostly intuitive. core areas like campaigns, automations, contacts and deals are clearly separated and i learn where things live, jumping between tasks is fast. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Activecampaign delivers a lot of value for the cost when i consider that it combines email marketing, automation, segmentation, basic CRM and integrations in a single platform. That said, when i look at the ROI, the downsides are relatively small. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? The lack of visibility into the customer journey is a major problem it solves it solves. It centralizes behavioral data like email engagement, form submissions, site visits, deal activity all in one place. For me, this means i can quickly understand how users are interacting across touchpoints and diagnose where drop offs or friction points occur. That context is extremely valuable when designing solutions and troubleshooting performance issues. Review collected by and hosted on G2.com. Show More 4/22/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Emmi F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emmi F.") EF Emmi F. Breakup & Relationship Coach Small-Business (50 or fewer emp.) 12/8/2021 "All-in-one platform" 5/5 What do you like best about ActiveCampaign? I appreciate that I can make as many landing pages as I want in addition to running automations and email campaigns, along with many of their other tools like tagging and list segmentation. It's a great tool if you want your business to run in the background! Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? I have not fully utilized all of the help resources available, which seems extensive, to comment on anything I dislike. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? They have upgraded their analytics using Ai, allowing me to see when people are opening emails and giving me the option to send when they're most likely to read. Review collected by and hosted on G2.com. Show More 8/1/2026 Current UserValidated ReviewerSource: Organic ![Dan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dan S.") DS Dan S. Owner, Head Photographer Small-Business (50 or fewer emp.) 8/1/2026 "Easy to Use, Powerful Features, and Smooth Integrations" 5/5 What do you like best about ActiveCampaign? It’s easy to use, yet still offers powerful features. It integrates smoothly with my other tools, and it’s been reliable so far. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? There are no real downsides. I'm a bit dissappointed that the removed their integrated chat tool, as that was a good source of leads on my website. But, I'm OK with that decision in light of how good the other features are. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? AC is my main CRM for a small local photography business. I wouldn't have purchased it on my own except that my marketing consultant recommended it highly, so I made the plunge. Review collected by and hosted on G2.com. 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