--- title: ActiveCampaign Reviews meta\_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14779 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 14779 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### ActiveCampaign Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. [(848 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews) Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. [(787 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews) Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. [(654 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1405892&qs=pros-and-cons#reviews) Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. [(621 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1403674&qs=pros-and-cons#reviews) Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. [(574 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400029&qs=pros-and-cons#reviews) Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. [(419 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews) Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. [(403 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. [(388 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407678&qs=pros-and-cons#reviews) Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. [(294 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406054&qs=pros-and-cons#reviews) Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. [(280 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407369&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of ActiveCampaign ##### 1. Ease of Use Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. [ See 848 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews) See Related User Reviews ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.") OT Omezine T. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Interface, Powerful Features, and Excellent Support" What do you like about ActiveCampaign? The interface is user-friendly, and I appreciate both the support provided and the easy access to information. Also the integration with other CRMs is ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ##### 2. Automation Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. [ See 787 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ##### 3. Automation Features Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. [ See 654 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1405892&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ##### 4. Automations Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. [ See 621 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1403674&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ##### 5. Features Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. [ See 574 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400029&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ### 5 Cons or Disadvantages of ActiveCampaign ##### 1. Learning Curve Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. [ See 419 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews) See Related User Reviews ![Daniella S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella S.") DS Daniella S. Small-Business (50 or fewer emp.) 4.0/5 "A Solid Affordable CRM for Small Business" What do you dislike about ActiveCampaign? The set up isn't difficult overall but not a great amount of resources to explain some of the functionalities such as pulling contact information into ![John H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John H.") JH John H. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive Time-Saver That Boosts Team Productivity" What do you dislike about ActiveCampaign? That I don't have enough time to learn everything it can do. ##### 2. Expensive Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. [ See 403 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you dislike about ActiveCampaign? I only use the more basic features of AC and have a small list, so I find the price point a bit high for my needs and extent of usage of the platform. ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you dislike about ActiveCampaign? Active Campaign costs more than some competitors, however, I feel that their features are worth it. ##### 3. Missing Features Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. [ See 388 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407678&qs=pros-and-cons#reviews) See Related User Reviews ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.") OT Omezine T. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Interface, Powerful Features, and Excellent Support" What do you dislike about ActiveCampaign? I don't have any issues with the current options and functionalities, but I would suggest adding an option to create a form that cannot be tracked. Fo ![Jillian V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jillian V.") JV Jillian V. Small-Business (50 or fewer emp.) 5.0/5 "Streamlined, Strategic, and Simple" What do you dislike about ActiveCampaign? One downside that I have experienced is not being able to edit a newsletter after it has been sent. However, I don't know many software programs that ##### 4. Limited Features Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. [ See 294 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406054&qs=pros-and-cons#reviews) See Related User Reviews ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.") OT Omezine T. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Interface, Powerful Features, and Excellent Support" What do you dislike about ActiveCampaign? I don't have any issues with the current options and functionalities, but I would suggest adding an option to create a form that cannot be tracked. Fo ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Great marketing-tool" What do you dislike about ActiveCampaign? The email builder is great, but I experienced some small limitations regarding layout. Because it is so extensive, it’s sometimes difficult to find wh ##### 5. Not Intuitive Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. [ See 280 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407369&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Great marketing-tool" What do you dislike about ActiveCampaign? The email builder is great, but I experienced some small limitations regarding layout. Because it is so extensive, it’s sometimes difficult to find wh ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "All-in-One Automation, CRM, and Email Marketing That Streamlines Customer Journeys" What do you dislike about ActiveCampaign? One challenge is that some features come with a bit of a learning curve, especially the first time you’re setting up more advanced automations or segm ![Andrea B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea B.") AB Andrea B. Blogger and Expedition Leader Small-Business (50 or fewer emp.) 7/8/2026 "ActiveCampaign: Complete CRM, Powerful Automations, and an Intuitive Experience" 5/5 What do you like best about ActiveCampaign? I have been using ActiveCampaign for more than 6 years, and what I like the most about it is how complete it is. You have a very good CRM, complex automations (and automations inside automations too!), a thorough segmentation for your leads, AI, integrations with other platforms like Calendly, and many more. They also have (for free) Masterclasses to learn more and good customer support as well. The interface is very intuitive and user-friendly. The price is fair enough considering everything you get. I've had a very good experience with the performance and always recommend it whenever someone asks me which platform I use. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? I think there's nothing I don't like. I'm very content with what I can do, even with the cheapest plans. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Automations are very good, it's very intuitive, lead segmentation is very useful, and it has a lot of features Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Gené-Leigh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gené-Leigh B.") GB Gené-Leigh B. Digital Marketing Coordinator Automotive Mid-Market (51-1000 emp.) 8/3/2026 "ActiveCampaign Makes Email Marketing and Automation Easy" 5/5 What do you like best about ActiveCampaign? What stands out most about ActiveCampaign is its ease of use. The platform makes it simple to create, organize, and manage email marketing campaigns without requiring extensive technical knowledge. The interface is intuitive, and the available tools make it easier to build professional emails, manage contacts, and create automated customer journeys. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Some of the more advanced automation and reporting features can take time to fully understand. However, once the initial setup and learning process are complete, the platform becomes much easier to manage. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign has helped us improve and streamline our email marketing. It allows us to communicate with our audience more consistently, organize contacts more effectively, and automate follow-up communication. This has reduced the amount of manual work required while helping us deliver more timely and relevant messages. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Scott A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scott A.") SA Scott A. UI/UX Developer Small-Business (50 or fewer emp.) 2/27/2024 "Update, Its steadily declining, especially support." 0.5/5 What do you like best about ActiveCampaign? I used to think have a positive opinion of the services, but theyve been rolling out updates in a halfcocked way and breaking things, and theyve removed the ability to contact an actual support person, so getting support about the features THEY broke with updates is going to take hours. Its only gotten worse for the past few years. Looking at switching Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Revenue/actions from directly integrated sales channels(eg we have both Shopify and Woocommerce integrated for different uses) are not easily distinguishable in reports or separately useable in automations. And they count revenue over a crazy long window to try and prove their worth but its misleading Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Their integration with other apps is helpful, and zapier covers the ones they dont directly integrate with Review collected by and hosted on G2.com. Show More Response from Nicole O. of ActiveCampaign [Editedit](https://www.g2.com/survey_responses/activecampaign-review-9349406/official_response/edit) Thank you for sharing your honest feedback. We’re sorry to hear that recent product updates and changes to the support experience have left you frustrated. We understand how disruptive it is when features you rely on break or become harder to troubleshoot, and that’s not the experience we want for our customers. We’d like to look into this further with you, so please reach out to us at help@activecampaign.com and we can take a closer look. 7/31/2026 Current UserValidated ReviewerSource: Organic ![Nancy K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nancy K.") NK Nancy K. Founder Small-Business (50 or fewer emp.) 1/17/2025 "Easy to use, even for technophobes like me!" 3.5/5 What do you like best about ActiveCampaign? As a small business owner I love that ActiveCampaign is simple to use, easily intergratable and has plenty of help on hand. I am a total technophobe and get so anxious about complicated tech but AC is has step by step guides and makes everything manageable. When I can't get something to work, the support team are brilliant. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? It can do SO many things that sometimes I feel overwhelmed by possibilities. . .that's a me problem though! Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? It funnels leads into my mailing lists. It helps me to keep in touch with members of my online mentoring community. I have numerous mailing lists for the different strands of my business and Active Campaign makes it easy to keep on top of them all. Review collected by and hosted on G2.com. Show More 7/29/2026 Current UserValidated ReviewerSource: Organic ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") AC Verified User in Construction Small-Business (50 or fewer emp.) 8/5/2026 "Easy, Customizable Email Campaigns—But User Sending Permissions Slow Us Down" 3.5/5 What do you like best about ActiveCampaign? Setting up both single-email and multi-prompt campaigns is fairly easy with lots of customization options. There are visual tools are simple to use, and you can store templates and campaigns, which is helpful for performance analysis of previous e-mail sends and means you can build on previous successful campaigns to develop future communications. We use Salesforce CRM to bring over contacts, so the integration is fairly seamless. Price-wise is manageable - roughly $200-$300 a month for a medium business but is based on the number of contacts and users. It is a valuable way to reach customers. I've only had to reach out to support once, and while they were fast, the solution was not same-day. There are integrated AI capabilities now but as with anything else, you will have to keep a human touch and oversight to ensure your messaging is consistent with your brand and brand voice. It is not so advanced that you can fire and forget from a single prompt. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Pricing based on the number of contacts feels unnecessary but I have not compared with competitor pricing models. The biggest current frustration is that some licensed users cannot send the campaigns they create from their account. They have to go to an administrator to send the e-mail which can be frustrating for both parties and is frankly inefficient. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? We have updates on products and project news to send to our customers that helps build our rapport and credibility with them on a deeper level than LinkedIn provides, and ActiveCampaign allows us to create professional, engaging content and share it widely (but segmented by customer type) without spending an excessive amount of time to do so. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite ![Jake T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jake T.") JT Jake T. CEO Small-Business (50 or fewer emp.) 8/7/2023 "Great value compared to the alternatives" 4.5/5 What do you like best about ActiveCampaign? Great value for intuitive CRM integrated w/ marketing automation platform, quality integrations w/ 3rd party apps, automations in general including sales automation and lead scoring feature. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? If something goes wrong, it can be difficult to get support. The burden of proof is on you, which can be infuriating when it was their problem in the first place, and no help cleaning up the mess it made. You get what you pay for. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Understanding where everyone is in our various pipelines and aligning the marketing automation appropriately. As a consumer brand, we have lots of contacts, so having a plan that can affordably handle tens of thousands of contacts is huge, too. Review collected by and hosted on G2.com. Show More 8/6/2026 Current UserValidated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 7/30/2026 "Easy Automation Sequences and Annalytics, but Pricing Could Be More Flexible" 3.5/5 What do you like best about ActiveCampaign? I like the automation sequences and ease of use. There are different options for what you want to do in each step of the sequence, which makes it very useful. I also appreciate the analytics so I can see which emails get opened and which ones don't. This way I can change the headlines and content for the low-open-rate emails. It's great to have these features so I can pivot when things aren't working instead of blindly changing things. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The cost could be less. Especially if you go through periods of not using it much, it would be nice to get a discounted rate or a lower rate for being subscribed long-term. At first, there were times when new campaigns wouldn't send out emails right away when I tested signups, but it seemed to be a lag in the system. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Having analytics and the ability to tweak automated sequences has saved me time and provided the functionality I wanted. I really only wanted these 2 things. Review collected by and hosted on G2.com. Show More 8/2/2026 Current UserValidated ReviewerSource: Organic ![Verified User in Investment Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Investment Management") EI Verified User in Investment Management Small-Business (50 or fewer emp.) 8/2/2026 "Flexible Automation and Custom HTML for RTL Hebrew Campaigns" 4/5 What do you like best about ActiveCampaign? ActiveCampaign has been solid for running our email campaigns to investors. The automation builder makes it easy to segment and send targeted launches for different products without duplicating a ton of manual work. What's been most valuable is the flexibility around custom HTML blocks, which lets us maintain full control over RTL formatting for Hebrew content instead of being boxed into a rigid template. Their deliverability tooling and support around setting up SPF/DKIM/DMARC properly also made a real difference in getting our campaigns into the inbox rather than spam -that's not something every ESP walks you through clearly Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The automation logic can get unwieldy once you're running several concurrent campaigns targeting different segments the visual builder is great for simple flows but tracking dependencies across more complex ones takes more clicking around than it should. We also ran into deliverability issues early on (SPF/DKIM/DMARC weren't straightforward to get right), and while support eventually helped us sort it out, it would have been useful to have that guidance surfaced proactively rather than something we had to troubleshoot ourselves. Template flexibility is decent, but building fully custom HTML blocks for RTL Hebrew content still requires more manual workarounds than I'd expect from a platform at this price point. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Before ActiveCampaign, our email campaigns were built and sent largely manually, with no real way to segment our client list by relevance or interest. Now we run targeted, automated campaigns for each new offering, with full control over custom formatting, which has cut the time it takes to get a campaign out the door and ensured recipients only see content relevant to them. It's also solved a real deliverability problem: once we properly configured SPF/DKIM/DMARC with their guidance, our open rates improved noticeably because emails were actually landing in the inbox instead of spam. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Fine Art](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Fine Art") UF Verified User in Fine Art Small-Business (50 or fewer emp.) 2/17/2020 "Active Campaign is awesome!" 5/5 What do you like best about ActiveCampaign? Having been in Mailchimp and doing work for clients in Keep, I really appreciate the simplicity of Active Campaign, while being robust enough to handle all my needs. Really love it. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Due to my inexperience running automated campaigns, I had trouble having the campaign record my entire list that I wanted to send to, so I did some adjusting and in the process sent my entire automated campaign, at once, to the entire list. Oops. I was heart sick when this happened. Clearly I need to learn a bit more about how to do this. However, that was my only faux pas. Review collected by and hosted on G2.com. Recommendations to others considering ActiveCampaign: If you are considering changing your email service provider, I would highly recommend Active Campaign. It is great for the visual person and analytical enough for the planners. I love working with Active Campaign. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? I can easily see where my numbers are - my list size, my campaign opens, my unsubscribed, all the information that I need to make informed decisions about my business are all at my finger tips. Thank you Active Campaign. This program is a refreshing change from Mailchimp and Keep. Review collected by and hosted on G2.com. Show More 7/28/2026 Current UserValidated ReviewerSource: Organic ![alka m.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "alka m.") AM alka m. Sales And Marketing Specialist Insurance Enterprise (\> 1000 emp.) 5/12/2026 "Strong Automation Features With Some Scaling Challenges" 4.5/5 What do you like best about ActiveCampaign? ActiveCampaign made it easier for us to handle marketing automation and lead management in one place without a steep learning curve. We originally migrated from Mailchimp after needing stronger automation and CRM functionality for more detailed customer journeys. The workflow builder has been one of the most useful features for our team, especially for campaigns triggered by form activity and page visits. CRM syncing has worked well, reporting is practical, and the Google Analytics integration gives us better insight into campaign engagement and website behavior. We have also used the AI features for content suggestions and subject line ideas, which help speed up campaign creation. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? As our automations became larger, the workspace started feeling harder to organize, especially with lots of tags, lists, and workflows running at the same time. Some integrations also needed extra setup through tools like Zapier when we wanted more customized workflows. Pricing was manageable early on, but costs increased noticeably once our contact lists scaled. Support was decent for common issues, although more technical questions sometimes took longer to resolve. The AI features are useful for smaller tasks like content ideas, but they still feel limited compared to standalone AI platforms. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Before using ActiveCampaign we were handling email campaigns, lead nurturing and CRM follow-ups across separate systems, which created a lot of manual work and inconsistent tracking. ActiveCampaign helped centralize those processes through automation workflows tied to form submissions, page visits, and customer activity. It improved visibility between marketing and sales teams, reduced repetitive tasks and made campaign execution faster overall. The platform performance has been highly stable for us even when running our largest email campaign sends. The Google Analytics integration also helped us better understand engagement and conversion behavior, while the built in AI tools save some time during campaign setup by helping with subject lines and content suggestions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Top-Rated Alternatives [ ![Brevo Marketing Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ View All Alternatives ](https://www.g2.com/products/activecampaign/competitors/alternatives) ##### Categories on G2 [Sales Engagement](https://www.g2.com/categories/sales-engagement)[CRM](https://www.g2.com/categories/crm)[Sales Analytics](https://www.g2.com/categories/sales-analytics) [Sales Engagement](https://www.g2.com/categories/sales-engagement)[CRM](https://www.g2.com/categories/crm)[Sales Analytics](https://www.g2.com/categories/sales-analytics)[Online Form Builder](https://www.g2.com/categories/online-form-builder)[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)[Lead Scoring](https://www.g2.com/categories/lead-scoring)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Landing Page Builders](https://www.g2.com/categories/landing-page-builders)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Attribution](https://www.g2.com/categories/attribution)[Pop-Up Builder](https://www.g2.com/categories/pop-up-builder)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What are best financial data APIs providing comprehensive asset class coverage with reliable real-time data delivery?](https://www.g2.com/discussions/what-are-best-financial-data-apis-providing-comprehensive-asset-class-coverage-with-reliable-real-time-data-delivery)[Is a dedicated APM tool worth it for a mid-size IT team managing under 100 applications?](https://www.g2.com/discussions/is-a-dedicated-apm-tool-worth-it-for-a-mid-size-it-team-managing-under-100-applications)[Which affiliate marketing tools can show a real return on investment within the first 90 days rather than taking a full year to see any results?](https://www.g2.com/discussions/which-affiliate-marketing-tools-can-show-a-real-return-on-investment-within-the-first-90-days-rather-than-taking-a-full-year-to-see-any-results) [Best job search sites you've actually used](https://www.g2.com/discussions/what-are-the-best-job-search-sites-you-ve-actually-had-success-with)[Best software for tracking sales incentives](https://www.g2.com/discussions/best-software-for-tracking-sales-incentives)[Pros and Cons Details](https://www.g2.com/products/activecampaign/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)