--- title: ActiveCampaign Reviews meta\_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14779 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 14779 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### ActiveCampaign Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. [(848 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews) Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. [(787 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews) Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. [(654 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1405892&qs=pros-and-cons#reviews) Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. [(621 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1403674&qs=pros-and-cons#reviews) Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. [(574 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400029&qs=pros-and-cons#reviews) Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. [(419 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews) Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. [(403 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. [(388 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407678&qs=pros-and-cons#reviews) Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. [(294 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406054&qs=pros-and-cons#reviews) Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. [(280 mentions)](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407369&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of ActiveCampaign ##### 1. Ease of Use Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. [ See 848 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews) See Related User Reviews ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.") OT Omezine T. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Interface, Powerful Features, and Excellent Support" What do you like about ActiveCampaign? The interface is user-friendly, and I appreciate both the support provided and the easy access to information. Also the integration with other CRMs is ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ##### 2. Automation Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. [ See 787 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ##### 3. Automation Features Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. [ See 654 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1405892&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ##### 4. Automations Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. [ See 621 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1403674&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ##### 5. Features Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. [ See 574 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400029&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you like about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you like about ActiveCampaign? Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like ### 5 Cons or Disadvantages of ActiveCampaign ##### 1. Learning Curve Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. [ See 419 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews) See Related User Reviews ![Daniella S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella S.") DS Daniella S. Small-Business (50 or fewer emp.) 4.0/5 "A Solid Affordable CRM for Small Business" What do you dislike about ActiveCampaign? The set up isn't difficult overall but not a great amount of resources to explain some of the functionalities such as pulling contact information into ![John H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John H.") JH John H. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive Time-Saver That Boosts Team Productivity" What do you dislike about ActiveCampaign? That I don't have enough time to learn everything it can do. ##### 2. Expensive Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. [ See 403 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) See Related User Reviews ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Small-Business (50 or fewer emp.) 3.5/5 "Thankful to AC in My Holistic Nutrition Business" What do you dislike about ActiveCampaign? I only use the more basic features of AC and have a small list, so I find the price point a bit high for my needs and extent of usage of the platform. ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. Small-Business (50 or fewer emp.) 5.0/5 "Great All-in-one Platform" What do you dislike about ActiveCampaign? Active Campaign costs more than some competitors, however, I feel that their features are worth it. ##### 3. Missing Features Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. [ See 388 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407678&qs=pros-and-cons#reviews) See Related User Reviews ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.") OT Omezine T. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Interface, Powerful Features, and Excellent Support" What do you dislike about ActiveCampaign? I don't have any issues with the current options and functionalities, but I would suggest adding an option to create a form that cannot be tracked. Fo ![Jillian V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jillian V.") JV Jillian V. Small-Business (50 or fewer emp.) 5.0/5 "Streamlined, Strategic, and Simple" What do you dislike about ActiveCampaign? One downside that I have experienced is not being able to edit a newsletter after it has been sent. However, I don't know many software programs that ##### 4. Limited Features Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. [ See 294 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406054&qs=pros-and-cons#reviews) See Related User Reviews ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.") OT Omezine T. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Interface, Powerful Features, and Excellent Support" What do you dislike about ActiveCampaign? I don't have any issues with the current options and functionalities, but I would suggest adding an option to create a form that cannot be tracked. Fo ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Great marketing-tool" What do you dislike about ActiveCampaign? The email builder is great, but I experienced some small limitations regarding layout. Because it is so extensive, it’s sometimes difficult to find wh ##### 5. Not Intuitive Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. [ See 280 mentions ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407369&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Great marketing-tool" What do you dislike about ActiveCampaign? The email builder is great, but I experienced some small limitations regarding layout. Because it is so extensive, it’s sometimes difficult to find wh ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "All-in-One Automation, CRM, and Email Marketing That Streamlines Customer Journeys" What do you dislike about ActiveCampaign? One challenge is that some features come with a bit of a learning curve, especially the first time you’re setting up more advanced automations or segm ![Daniel E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel E.") DE Daniel E. Head of Digital Hospitality Mid-Market (51-1000 emp.) 1/30/2026 "Great Automation Capabilities in a User-Friendly Platform" 4.5/5 What do you like best about ActiveCampaign? ActiveCampaign is easy to use while still being very powerful. The interface is intuitive, and setting up automations is straightforward even for more advanced workflows. Compared to many other marketing automation tools, it strikes a great balance between functionality and usability, and the wide range of integrations makes it easy to connect with other tools in our stack. You can quickly get up to speed. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The main downside is the form builder, which feels dated and is not as intuitive as the rest of the platform. Building and customizing forms can be a bit cumbersome compared to more modern, dedicated form tools. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign helps automate and streamline our marketing and communication workflows, reducing manual work and ensuring timely, personalized messaging. This allows us to scale our campaigns, improve engagement, and maintain consistency across channels while saving time and resources. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic NS Nathanael S. Creative Director Mid-Market (51-1000 emp.) 7/18/2026 "User-Friendly Interface That Stands Out" 4/5 What do you like best about ActiveCampaign? The design interface is much more user friendly than other interfaces. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Our usage of ActiveCampaign began through a third party partner consultant. That made getting support from ActiveCampaign difficult at times than if we had originated the relationship with them. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? It has allowed us to create quality visually pleasing emails much quicker than other platforms. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Himraj M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Himraj M.") HM Himraj M. Chief System Architect Small-Business (50 or fewer emp.) 5/20/2026 "Keeps Work Aligned and Runs Smoothly, Though There’s Room to Improve" 3.5/5 What do you like best about ActiveCampaign? I love the visual workflow builder. It lets me map out complex, event-driven logic to automate personalized customer journeys at scale. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The pricing scales aggressively by contact count, which penalizes database growth. Also, the native reporting tools lack the advanced analytics needed for deep workflow optimization. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign solves the problem of fragmented customer data and manual workflow bottlenecks. By unifying email, CRM, and behavioral data into one automated pipeline, it saves me hours of manual tracking and allows me to scale personalized operations efficiently. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Matthew M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew M.") MM Matthew M. CEO Small-Business (50 or fewer emp.) 7/29/2026 "Easy Patient Follow-Ups, but Emails Sometimes Land in Junk" 3.5/5 What do you like best about ActiveCampaign? Easy to use. My assistant is able to keep in touch with patients with minimal work. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? There seems to be some difficulty with emails going to junk mail. Not easy to get through that. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? It solves the problem of constantly having to remember to send out monthly news letters. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kristina T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristina T.") KT Kristina T. Marketing Manager Mid-Market (51-1000 emp.) 8/5/2024 "An awesome tool for a reasonable price" 5/5 What do you like best about ActiveCampaign? ActiveCampaign helps us keep our lists segmented so that we make sure we send the right communications to the right clients. The platform is super easy to use and their customer service has been extremely valuable when we needed it. I would highly recommend their product - and do so often! Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? I wish the mobile version of emails was editable so that we could customize rather than it automatically pulling from the desktop version. Sometimes photos are in odd places or text looks a bit wonky. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Helping to keep our information organized and accessible Review collected by and hosted on G2.com. Show More 4/27/2026 Current UserValidated ReviewerSource: Organic NK nirmal k. Project engineer Information Technology and Services Mid-Market (51-1000 emp.) 3/20/2026 "Smart automation that brings clarity and consistency to every communication flow." 4.5/5 What do you like best about ActiveCampaign? ActiveCampaign brings me clarity to communication workflows. It automates my follow-ups and keeps messaging consistent which is a major time saver. I really value the automation builder, it feels intuitive almost like mapping out a project process flow. Once i set up a sequence, i know the system will take care of routine touchpoints so i can focus on higher value technical tasks. The UI is very clean, the templates are easy to follow and adapt and i never feel left alone with the tool to get something basic done. It makes a noticeable difference in keeping projects moving smoothly. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? there is nothing to dislike about activecampaign, all good stuff in my experience. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? For me, activecampaign ties together email engagement data with contact history. When i'm preparing for a project briefing or trying to understand where a client stands, being able to see their interactions gives me quick context. It helps me communicate more thoughtfully and avoid any misalignment. Also the biggest improvement has been in consistency. i can set up automations once and trust that nothing will slip through the cracks. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Brett M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brett M.") BM Brett M. Business Owner Small-Business (50 or fewer emp.) 2/6/2026 "Easy-to-Use Email Tool with Predictive Send and Smart AI Suggestions" 4/5 What do you like best about ActiveCampaign? They are easy to use and offer many tools and insights to improve the quality of your emails. I like predictive send when they send emails based on the best time for each recipient, increasing open rate. Have recently started using their AI software that gives me suggestions based on performance of recent campaigns. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The only complaint is that I've found it to be expensive and difficult to downgrade my plan, but to be fair I also don't use all the tools it offers and have not compared price and value with other similar services. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Helps me reach more people with emails campaigns, helping me to nurture a larger group of potential customers that I otherwise would have little or no connection with. Their software has helped me improve my email marketing skills. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kristen R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristen R.") KR Kristen R. Digital Director Small-Business (50 or fewer emp.) 8/28/2019 "Easy to Use - Marketing Automation & Email Marketing" 4/5 What do you like best about ActiveCampaign? The entire system is very WYSIWYG and easy to use. We've been using them for 7+ years and are overall still happy with using them as our email marketing platform. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Since adding their AI functions, it seems like many other functions are breaking or not working properly - small things like the image library, auto save, etc. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? We needed a reliable, trustworthy platform for sending a large amount of emails. We have several brands all within one company and need to be able to segregate lists. Active Campaign allows us to do that. Review collected by and hosted on G2.com. Show More 4/28/2026 Current UserValidated ReviewerSource: Organic TL Thomas L. Operations Manager Mid-Market (51-1000 emp.) 3/18/2026 "My ideal Analytics and Automation Platform with end to end visibility that improves decision making" 4.5/5 What do you like best about ActiveCampaign? I like Activecampaign that it brings together automation, CRM functionality and customer communication in one single platform. The basic reporting tools are very surprisingly robust. I can quickly pull pre-built dashboards to see leads by source, campaign or month and the email and landing page performance reports give my team immediate insight into what's resonating and what's not. The ROI analytics are a big highlight. I can finally compare marketing investments across channels in a meaningful way, linking spend to actual leads, opportunities and revenue. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? I haven't run into any blockers that impact my day to day work. It has been a strong fit for my team and my workflows. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? I depend on the revenue analytics to understand how leads move through my funnel. Tracking conversion rates, stage velocity and multi touch attribution has helped me pinpoint exactly where prospects get stuck and which marketing activities contribute most to closed won deals. This level of insight makes forecasting and process optimization much more accurate. It gives me the visibility i need to make informed decisions, streamline operations and help the rest of the organization stay aligned. The analytics capabilities are truly one of the biggest reasons i rely on it every day. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Teun v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Teun v.") TV Teun v. CEO Small-Business (50 or fewer emp.) 7/29/2026 "Easy-to-Set-Up Automation Workflows That Deliver" 5/5 What do you like best about ActiveCampaign? The automation workflow. It is really easy to use and set up. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? It is a bit overwhelming at first, and therefore it makes it difficult to navigate if an new update to the layout happens, Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? My e-mail list and my lead generation. It's my main marketing channel. Review collected by and hosted on G2.com. 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