--- title: ActiveCampaign Reviews meta\_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14779 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 14779 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews & Product Details Visit Website ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. * * * Product Website ActiveCampaign Seller [ActiveCampaign](https://www.g2.com/sellers/activecampaign) Discussions [ActiveCampaign Community](https://www.g2.com/products/activecampaign/discuss) Languages Supported Czech, Danish, German, English, Finnish, French, Hungarian, Indonesian, Italian, Dutch, Polish, Portuguese, Russian, Slovenian, Spanish, Turkish, Vietnamese, Chinese (Simplified) Solution Type All-in-One Overview by Jason VandeBoom (Founder & CEO of ActiveCampaign) Show More ## Pricing Pricing provided by ActiveCampaign. ### Starter Starting at $15.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/activecampaign/pricing) ActiveCampaign Solutions (1) See how ActiveCampaign products can work together to solve real problems. [ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") ActiveCampaign for Franchises SolutionBy ActiveCampaign ](/sellers/activecampaign/solutions/activecampaign-for-franchises) Show More ## ActiveCampaign Integrations (128) What do users say about integrations? Verified by ActiveCampaign [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ablefy ](https://www.g2.com/products/ablefy/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ActiveCampaign Postmark ](https://www.g2.com/products/activecampaign-postmark/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Commerce (formerly Magento Commerce) ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Illustrator ](https://www.g2.com/products/adobe-illustrator/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Photoshop ](https://www.g2.com/products/adobe-photoshop/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amazon EC2 ](https://www.g2.com/products/amazon-ec2/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Astra WordPress Theme ](https://www.g2.com/products/astra-wordpress-theme/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BookingKoala ](https://www.g2.com/products/bookingkoala/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Book Like A Boss ](https://www.g2.com/products/book-like-a-boss/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Braze ](https://www.g2.com/products/braze/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Broker-Lender CRM ](https://www.g2.com/products/broker-lender-crm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Buildium ](https://www.g2.com/products/buildium/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Calendly ](https://www.g2.com/products/calendly/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claspo ](https://www.g2.com/products/claspo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ClickFunnels ](https://www.g2.com/products/clickfunnels/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ClickUp ](https://www.g2.com/products/clickup/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Cloudbeds ](https://www.g2.com/products/cloudbeds/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CRM Assistant for Gmail™ ](https://www.g2.com/products/crm-assistant-for-gmail/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CTM ](https://www.g2.com/products/ctm-ctm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Digistore24 ](https://www.g2.com/products/digistore24/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Divi ](https://www.g2.com/products/divi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Elementor ](https://www.g2.com/products/elementor/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Eventbrite ](https://www.g2.com/products/eventbrite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Everfit ](https://www.g2.com/products/everfit/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook for Business ](https://www.g2.com/products/facebook-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fillout ](https://www.g2.com/products/fillout/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fireflies.ai ](https://www.g2.com/products/fireflies-ai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fiverr ](https://www.g2.com/products/fiverr/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GoDaddy Website Builder 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instagram for Business ](https://www.g2.com/products/instagram-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Interact ](https://www.g2.com/products/the-quiz-collective-interact/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp All-in-One Marketing Platform ](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Jotform ](https://www.g2.com/products/jotform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") JustCall ](https://www.g2.com/products/saas-labs-justcall/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kajabi ](https://www.g2.com/products/kajabi-kajabi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kit ](https://www.g2.com/products/convertkit-kit/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klarna ](https://www.g2.com/products/klarna/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kommo ](https://www.g2.com/products/kommo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Landingi ](https://www.g2.com/products/landingi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Launch27 ](https://www.g2.com/products/launch27/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Leadpages ](https://www.g2.com/products/leadpages/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LearnDash ](https://www.g2.com/products/learndash/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Marketing Solutions ](https://www.g2.com/products/linkedin-marketing-solutions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Looker ](https://www.g2.com/products/looker/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Magento Open Source ](https://www.g2.com/products/magento-open-source/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Make ](https://www.g2.com/products/integromat-by-celonis-make/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Manychat ](https://www.g2.com/products/manychat/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Memberium ](https://www.g2.com/products/memberium/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta ](https://www.g2.com/products/meta-ai-meta/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Power BI ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mindbody 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](https://www.g2.com/products/oncehub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") OnePageCRM ](https://www.g2.com/products/onepagecrm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PandaDoc ](https://www.g2.com/products/pandadoc/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PayPal Payments ](https://www.g2.com/products/paypal/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Pipedrive ](https://www.g2.com/products/pipedrive/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Pipefy 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DE Daniel E. Head of Digital Hospitality Mid-Market (51-1000 emp.) 1/30/2026 "Great Automation Capabilities in a User-Friendly Platform" 4.5/5 What do you like best about ActiveCampaign? ActiveCampaign is easy to use while still being very powerful. The interface is intuitive, and setting up automations is straightforward even for more advanced workflows. Compared to many other marketing automation tools, it strikes a great balance between functionality and usability, and the wide range of integrations makes it easy to connect with other tools in our stack. You can quickly get up to speed. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The main downside is the form builder, which feels dated and is not as intuitive as the rest of the platform. Building and customizing forms can be a bit cumbersome compared to more modern, dedicated form tools. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign helps automate and streamline our marketing and communication workflows, reducing manual work and ensuring timely, personalized messaging. This allows us to scale our campaigns, improve engagement, and maintain consistency across channels while saving time and resources. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic NS Nathanael S. Creative Director Mid-Market (51-1000 emp.) 7/18/2026 "User-Friendly Interface That Stands Out" 4/5 What do you like best about ActiveCampaign? The design interface is much more user friendly than other interfaces. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Our usage of ActiveCampaign began through a third party partner consultant. That made getting support from ActiveCampaign difficult at times than if we had originated the relationship with them. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? It has allowed us to create quality visually pleasing emails much quicker than other platforms. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Himraj M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Himraj M.") HM Himraj M. Chief System Architect Small-Business (50 or fewer emp.) 5/20/2026 "Keeps Work Aligned and Runs Smoothly, Though There’s Room to Improve" 3.5/5 What do you like best about ActiveCampaign? I love the visual workflow builder. It lets me map out complex, event-driven logic to automate personalized customer journeys at scale. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The pricing scales aggressively by contact count, which penalizes database growth. Also, the native reporting tools lack the advanced analytics needed for deep workflow optimization. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign solves the problem of fragmented customer data and manual workflow bottlenecks. By unifying email, CRM, and behavioral data into one automated pipeline, it saves me hours of manual tracking and allows me to scale personalized operations efficiently. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Matthew M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew M.") MM Matthew M. CEO Small-Business (50 or fewer emp.) 7/29/2026 "Easy Patient Follow-Ups, but Emails Sometimes Land in Junk" 3.5/5 What do you like best about ActiveCampaign? Easy to use. My assistant is able to keep in touch with patients with minimal work. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? There seems to be some difficulty with emails going to junk mail. Not easy to get through that. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? It solves the problem of constantly having to remember to send out monthly news letters. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kristina T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristina T.") KT Kristina T. Marketing Manager Mid-Market (51-1000 emp.) 8/5/2024 "An awesome tool for a reasonable price" 5/5 What do you like best about ActiveCampaign? ActiveCampaign helps us keep our lists segmented so that we make sure we send the right communications to the right clients. The platform is super easy to use and their customer service has been extremely valuable when we needed it. I would highly recommend their product - and do so often! Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? I wish the mobile version of emails was editable so that we could customize rather than it automatically pulling from the desktop version. Sometimes photos are in odd places or text looks a bit wonky. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Helping to keep our information organized and accessible Review collected by and hosted on G2.com. Show More 4/27/2026 Current UserValidated ReviewerSource: Organic NK nirmal k. Project engineer Information Technology and Services Mid-Market (51-1000 emp.) 3/20/2026 "Smart automation that brings clarity and consistency to every communication flow." 4.5/5 What do you like best about ActiveCampaign? ActiveCampaign brings me clarity to communication workflows. It automates my follow-ups and keeps messaging consistent which is a major time saver. I really value the automation builder, it feels intuitive almost like mapping out a project process flow. Once i set up a sequence, i know the system will take care of routine touchpoints so i can focus on higher value technical tasks. The UI is very clean, the templates are easy to follow and adapt and i never feel left alone with the tool to get something basic done. It makes a noticeable difference in keeping projects moving smoothly. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? there is nothing to dislike about activecampaign, all good stuff in my experience. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? For me, activecampaign ties together email engagement data with contact history. When i'm preparing for a project briefing or trying to understand where a client stands, being able to see their interactions gives me quick context. It helps me communicate more thoughtfully and avoid any misalignment. Also the biggest improvement has been in consistency. i can set up automations once and trust that nothing will slip through the cracks. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Brett M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brett M.") BM Brett M. Business Owner Small-Business (50 or fewer emp.) 2/6/2026 "Easy-to-Use Email Tool with Predictive Send and Smart AI Suggestions" 4/5 What do you like best about ActiveCampaign? They are easy to use and offer many tools and insights to improve the quality of your emails. I like predictive send when they send emails based on the best time for each recipient, increasing open rate. Have recently started using their AI software that gives me suggestions based on performance of recent campaigns. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The only complaint is that I've found it to be expensive and difficult to downgrade my plan, but to be fair I also don't use all the tools it offers and have not compared price and value with other similar services. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Helps me reach more people with emails campaigns, helping me to nurture a larger group of potential customers that I otherwise would have little or no connection with. Their software has helped me improve my email marketing skills. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kristen R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristen R.") KR Kristen R. Digital Director Small-Business (50 or fewer emp.) 8/28/2019 "Easy to Use - Marketing Automation & Email Marketing" 4/5 What do you like best about ActiveCampaign? The entire system is very WYSIWYG and easy to use. We've been using them for 7+ years and are overall still happy with using them as our email marketing platform. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Since adding their AI functions, it seems like many other functions are breaking or not working properly - small things like the image library, auto save, etc. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? We needed a reliable, trustworthy platform for sending a large amount of emails. We have several brands all within one company and need to be able to segregate lists. Active Campaign allows us to do that. Review collected by and hosted on G2.com. Show More 4/28/2026 Current UserValidated ReviewerSource: Organic TL Thomas L. Operations Manager Mid-Market (51-1000 emp.) 3/18/2026 "My ideal Analytics and Automation Platform with end to end visibility that improves decision making" 4.5/5 What do you like best about ActiveCampaign? I like Activecampaign that it brings together automation, CRM functionality and customer communication in one single platform. The basic reporting tools are very surprisingly robust. I can quickly pull pre-built dashboards to see leads by source, campaign or month and the email and landing page performance reports give my team immediate insight into what's resonating and what's not. The ROI analytics are a big highlight. I can finally compare marketing investments across channels in a meaningful way, linking spend to actual leads, opportunities and revenue. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? I haven't run into any blockers that impact my day to day work. It has been a strong fit for my team and my workflows. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? I depend on the revenue analytics to understand how leads move through my funnel. Tracking conversion rates, stage velocity and multi touch attribution has helped me pinpoint exactly where prospects get stuck and which marketing activities contribute most to closed won deals. This level of insight makes forecasting and process optimization much more accurate. It gives me the visibility i need to make informed decisions, streamline operations and help the rest of the organization stay aligned. The analytics capabilities are truly one of the biggest reasons i rely on it every day. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Teun v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Teun v.") TV Teun v. CEO Small-Business (50 or fewer emp.) 7/29/2026 "Easy-to-Set-Up Automation Workflows That Deliver" 5/5 What do you like best about ActiveCampaign? The automation workflow. It is really easy to use and set up. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? It is a bit overwhelming at first, and therefore it makes it difficult to navigate if an new update to the layout happens, Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? My e-mail list and my lead generation. It's my main marketing channel. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about ActiveCampaign? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about ActiveCampaign ](https://www.g2.com/products/activecampaign/discussions/new) ![Denie R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Denie R.") DR Denie Riggs • Last activity 12 days ago ActiveCampaign templates save time, but how do you keep context with the AI bot? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/activecampaign-templates-save-time-but-how-do-you-keep-context-with-the-ai-bot) ![Christie O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christie O.") CO Christie Osborne • Last activity 5 months ago How should I best integrate (if at all) my Active Campaign with Google Analytics? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) [ View all Discussions ](https://www.g2.com/products/activecampaign/discuss) ## Pricing Options Pricing provided by ActiveCampaign. ### Starter Starting at $15.00 Per Month ### Plus Starting at $49.00 Per Month ### Pro Starting at $79.00 Per Month ### Enterprise Starting at $145.00 [ View More Pricing Information ](https://www.g2.com/products/activecampaign/pricing) ## G2 Deals ### Exclusive savings on ActiveCampaign through G2 Deals Whether you’re looking to increase brand awareness, drive more leads, or convert more customers, ActiveCampaign has you covered. Take your marketing to the next level and achieve the engagement and growth you’ve been looking for. G2 buyers save 15% off annual ActiveCampaign subscriptions! How to claim this offer To take advantage of this offer, sign up for a free trial using ActiveCampaign's G2 landing page. Claim Offer ActiveCampaign Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-adobe-marketo-engage) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") Klaviyo 4.6/5(1,360) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-klaviyo) ##### ##### ActiveCampaign Features Integration Data Import & Export Tools Reporting & Analytics Basic Reporting Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content Mobile Optimized [ View More Features ](https://www.g2.com/products/activecampaign/features) ## Top-Rated Alternatives [ ![Brevo Marketing Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ View All Alternatives ](https://www.g2.com/products/activecampaign/competitors/alternatives) ##### Categories on G2 [Sales Engagement](https://www.g2.com/categories/sales-engagement)[CRM](https://www.g2.com/categories/crm)[Sales Analytics](https://www.g2.com/categories/sales-analytics) [Sales Engagement](https://www.g2.com/categories/sales-engagement)[CRM](https://www.g2.com/categories/crm)[Sales Analytics](https://www.g2.com/categories/sales-analytics)[Online Form Builder](https://www.g2.com/categories/online-form-builder)[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)[Lead Scoring](https://www.g2.com/categories/lead-scoring)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Landing Page Builders](https://www.g2.com/categories/landing-page-builders)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Attribution](https://www.g2.com/categories/attribution)[Pop-Up Builder](https://www.g2.com/categories/pop-up-builder)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What's the best expense management software for small businesses](https://www.g2.com/discussions/best-expense-management-software-for-small-businesses)[Which earned wage access software is the best for reducing employee turnover and increasing engagement for hourly workers who live paycheck to paycheck?](https://www.g2.com/discussions/which-earned-wage-access-software-is-the-best-for-reducing-employee-turnover-and-increasing-engagement-for-hourly-workers-who-live-paycheck-to-paycheck)[Leading loyalty management platforms for e-commerce](https://www.g2.com/discussions/leading-loyalty-management-platforms-for-e-commerce) [What's the best ATS for recruiters managing hundreds of applications per role without losing track of candidates?](https://www.g2.com/discussions/greenhouse-vs-lever-vs-workable-which-ats-is-actually-better-for-a-mid-market-company-hiring-across-multiple-departments)[Which Acumatica consulting firms deliver implementations in under 6 months without extended timelines?](https://www.g2.com/discussions/which-acumatica-consulting-firms-deliver-implementations-in-under-6-months-without-extended-timelines)[Pros and Cons Details](https://www.g2.com/products/activecampaign/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)