--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14799 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14799 scale: '5' date_modified: '2026-09-23' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,799 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users value the **ease of use** in ActiveCampaign, appreciating seamless automation and straightforward features for personal tasks. (848 reviews) - Users love the **easy automation programming** of ActiveCampaign, streamlining their workflow and enhancing customer communication. (787 reviews) - Users love the **phenomenal automation features** of ActiveCampaign, enhancing email campaigns with effective segmentation and tailored messaging. (654 reviews) - Users praise the **powerful and easy automation features** of ActiveCampaign, enhancing their workflow efficiency and organization. (621 reviews) - Users value ActiveCampaign for its **all-in-one platform** , offering effective segmentation and personalized email marketing capabilities. (574 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (521 reviews) - Helpful (498 reviews) - Intuitive (474 reviews) - Integrations (422 reviews) - Marketing Automation (417 reviews) **What users dislike:** - Users experience a **steep learning curve** with ActiveCampaign, requiring additional support to navigate its features effectively. (419 reviews) - Users find the **pricing steep** , especially for newer plans, which may be a barrier for some businesses. (403 reviews) - Users express concerns about the **missing features** such as easy form building and custom date triggers. (388 reviews) - Users find the **limited features** of ActiveCampaign frustrating, particularly in reporting, automation testing, and design flexibility. (294 reviews) - Users find ActiveCampaign **not intuitive** , struggling with complicated automations and email creation processes that hinder efficiency. (280 reviews) - Steep Learning Curve (238 reviews) - Learning Difficulty (230 reviews) - Poor Customer Support (217 reviews) - Limitations (216 reviews) - Email Issues (178 reviews) ## ActiveCampaign Reviews ### 1. Great Education, but Limited Automations, Bugs, and Rising Prices **Rating:** 2.5/5.0 stars **Reviewed by:** Michael M. | CEO, Consulting, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** April 24, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign introduced me to the world of marketing automation, and I'm grateful for that. They had a lot of education early on that helped me to really get into using the software. I was very excited about it. And I think it got me to wrap my head around what was possible with automation. **What do you dislike about ActiveCampaign?** What could be done in automation was very limiting. You could only send webhooks out and the integrations they had weren't really robust. They increased the prices outrageously over the years and for the value you get, I can't really say it's worth it anymore. We had a lot of bugs with ActiveCampaign over the years. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps you keep your contacts organized. And they have a lot of resources for you to learn the basics of marketing automation. ### 2. The best email marketing system out there - I wouldn't go elsewhere **Rating:** 5.0/5.0 stars **Reviewed by:** Abigail G. | Founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 29, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** ActiveCampaign is so powerful, and if used well it can save you lots of time, admin and headaches. It integrates really well with a lot of other systems. **What do you dislike about ActiveCampaign?** The high cost of ActiveCampaign is the #1 reason some of my clients do not use it. **What problems is ActiveCampaign solving and how is that benefiting you?** It is helping us be more organised in the onboarding of new and potential clients. This makes us look more professional, warms up our leads and gives us peace of mind that all the key information is being given to our clients every time. ### 3. A Game-Changer for Our School’s Email Nurture Sequences **Rating:** 5.0/5.0 stars **Reviewed by:** Michael P. | Head of School at The River Academy, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 25, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign meets our private, Christian school's needs more than any other product out there. We needed a nurture sequence where four emails were sent over the course of one week to families after touring our school. The data, insight, and positive impact of the nurture sequences with four emails, not available through SquareSpace (which we were using), have been a game-changer! Thank you, ActiveCampaign!! **What do you dislike about ActiveCampaign?** Like any other new product, it takes time to learn. The learning curve can be steep for more advanced features, and it is well worth the time! **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is solving our problem of specific emails being sent to different groups within and outside our organization. Also, the benefit of targeted, specific weekly newsletters that are tailored to each stakeholder really allows us to communicate more effectively. ### 4. Incredible Customer Service and Effortless Workflow Creation **Rating:** 5.0/5.0 stars **Reviewed by:** Debbie B. | CEO, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 12, 2026 **What do you like best about ActiveCampaign?** The customer service is truly incredible. I also really appreciate how easy it is to create workflows, which makes the whole process feel smooth and straightforward. **What do you dislike about ActiveCampaign?** I cannot think of anything I dislike about AC **What problems is ActiveCampaign solving and how is that benefiting you?** Before AC, we were using very complicated software that made it hard to track sales and build attractive workflows. With AC, and especially with the integrated AI, we’ve saved an incredible amount of time and achieved much more polished, attractive results. ### 5. Great-Looking Emails Fast with Time-Saving Templates **Rating:** 4.5/5.0 stars **Reviewed by:** Denie R. | Founding Director and Administrator, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 30, 2026 **What do you like best about ActiveCampaign?** great looking emails, using templates to shorten creating time. **What do you dislike about ActiveCampaign?** I am just beginning to use AI and I don't like that when I am working with a bot, and need to find something he needs, i cannot get back to the same bot who knows whats going on. I asked the bot about that, but still lost him. It may be a user error! **What problems is ActiveCampaign solving and how is that benefiting you?** setting template for weekly newsletters and ability to duplicate them quickly, and send again to the same list ### 6. Integrates Everywhere and Makes Automation Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Lizific A. | CEO, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 07, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** I love the fact that it integrates everywhere! **What do you dislike about ActiveCampaign?** I actually thought that my deliverability would increase which I don't find that it has but the ActiveCampaign support group on Facebook has been kind enough to guide me through this struggle. **What problems is ActiveCampaign solving and how is that benefiting you?** I don't have to manually enter every client that comes into my ecosystem so I save a lot of time for sure! ### 7. Overall good experience AC has everything I need in a CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Loren W. | Ceo, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 23, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** The ease of creating campaigns pages and automation and carrying a brand theme through all **What do you dislike about ActiveCampaign?** Some of the page design features are less customizable than I would like. So I have to build out components using HTML I wish I had read write access to Cluade via MCP instead of just read only **What problems is ActiveCampaign solving and how is that benefiting you?** It's a consolidated place that I can drive sales traffic to capture leads and drip email marketing to while segmenting my customers and tracking conversion ### 8. Intuitive and practical. **Rating:** 4.5/5.0 stars **Reviewed by:** Joan A. | Visual Marketing, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 08, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** What I like most about ActiveCampaign is how easy it is to create and manage forms, landing pages, and email campaigns. The visual editor is intuitive and user-friendly, making the whole process simple and efficient. The interface is also very straightforward, so new features are quick and easy to learn. **What do you dislike about ActiveCampaign?** At the moment, there is nothing we particularly dislike about ActiveCampaign. Overall, our experience with the platform has been very positive. **What problems is ActiveCampaign solving and how is that benefiting you?** It meets our need to automate contact management and send targeted campaigns efficiently. ### 9. Hard to Navigate **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 04, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign has never felt intuitive for me to use. It’s hard to say what I like best about it when I consistently find it difficult to navigate and work with. **What do you dislike about ActiveCampaign?** I’m pretty tech-savvy and can usually figure out how to use an application without any problem. I’m not a marketer, though, and I had a really hard time even trying to figure out the simplest tasks. **What problems is ActiveCampaign solving and how is that benefiting you?** I used to send newsletters by email, but our list grew too large to manage that way. This has been helping us send out our monthly newsletters more smoothly. ### 10. Sophisticated Automations That Make a Solo Business Feel Enterprise-Level **Rating:** 4.0/5.0 stars **Reviewed by:** Joe A. | Owner, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 28, 2026 **What do you like best about ActiveCampaign?** It is possible to create sophisticated email campaigns, including useful automations. Automations can be simple or very complex. ActiveCampaign helps me operate like a much larger, more sophisticated company that I am in reality (sole proprietor). **What do you dislike about ActiveCampaign?** Some of the email templates are clunky or lack elegance. Also, the newsletter template assumes that you will provide a link to your newsletter, whereas I want my email to BE the newsletter, so I have to spend a lot of time customizing it. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me stay in touch with my clients. I use ActiveCampaign in place of a physical newsletter (which I used to send until this year). ActiveCampaign also allows me to be more experimental and scientific in my marketing. ### 11. Easy to use and with advanced automation for efficient workflows **Rating:** 4.5/5.0 stars **Reviewed by:** Vanessa P. | Líder de servicio al cliente, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** June 18, 2026 **What do you like best about ActiveCampaign?** Easy to use: it stands out for its ease of use and an intuitive interface, which allows for quick integration and setup. Advanced automation: the ability to create automated workflows effortlessly is highly valued, as it improves efficiency in contact management. **What do you dislike about ActiveCampaign?** ActiveCampaign has limited features, especially related to reporting capabilities, testing, design, and filters for conducting detailed customer searches. **What problems is ActiveCampaign solving and how is that benefiting you?** The workflow and interaction with clients have improved thanks to the implementation of the WhatsApp Business channel. ### 12. Very Poor Customer Service. **Rating:** 0.0/5.0 stars **Reviewed by:** Jose S. | Senior Insurance Consultant, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 03, 2026 **What do you like best about ActiveCampaign?** easy to program automations and design campaigns **What do you dislike about ActiveCampaign?** Customer Support is very bad. Imposible to contact them for simple things as increasing the limit of contacts from 5000 to 7500. Even though there is an automatic feature to do this on the system, the automatic feature is calculating pricing wrongly and then you can´t get a response fro Active Campaign **What problems is ActiveCampaign solving and how is that benefiting you?** We use it to send emails and run automations on emails. ### 13. Easy Campaigns and Automations with Truly Helpful Chat Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 30, 2026 **What do you like best about ActiveCampaign?** I find it easy to generate campaigns or automations. I also like how easy it is to sort contacts or remove them. And I have used the chat feature when I need help and they have been really helpful. For someone who doesn’t know much about computers I have been able to navigate it. **What do you dislike about ActiveCampaign?** My virtual assistant says that linking to other things can sometimes be a challenge, but I think it’s just because she isn’t familiar with the platform yet. Even so, she always figures it out. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps me email my email list of more than 5k and auotmayes communication me communicate when people purchase my courses. ### 14. Perfect for Managing Multiple Businesses in One Account **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan K. | Business Owner, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 12, 2026 **What do you like best about ActiveCampaign?** Love that I can manage multiple businesses within the same account. I'm an entrepreneur with many ventures. **What do you dislike about ActiveCampaign?** I actually think all the AI stuff hurts it. For some reason it's taking over my experience and I don't use any of it. **What problems is ActiveCampaign solving and how is that benefiting you?** CRM. Emailing my lists. Pipelines for my deals. ### 15. Streamlines Marketing with Powerful Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Roshni K. | Marketing manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 06, 2026 **What do you like best about ActiveCampaign?** I use ActiveCampaign for automating my marketing campaigns and managing my sales funnel, which keeps my leads sorted so I can focus on priority ones first. I appreciate the ability to automate sales follow-ups and send automated marketing messages easily. The user interface is very sorted, making it straightforward to automate workflows with just a few clicks. I like that I can integrate automation from various sources in one place, like landing page leads and direct inquiries. My favorite feature is audience segmentation and personalization; it lets me segment contacts based on behavior, interests, and engagement, so I can send highly targeted campaigns instead of generic templates to each segment. The initial setup was easy, which I found quite helpful. **What do you dislike about ActiveCampaign?** It has a steep learning curve and the user interface can be more simple. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign to automate my marketing campaigns, segment my audience by behavior and interest, and personalize messages, which helps me prioritize leads and send targeted campaigns easily. ### 16. Centralizes Sales & Marketing Data in One Easy Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Michael S. | Co-Founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 29, 2026 **What do you like best about ActiveCampaign?** This platform centralizes our sales and marketing in one place, and it makes it easy for us to manipulate information and data. **What do you dislike about ActiveCampaign?** I would like a native integration to ZoomInfo. I think that would be very cool and really streamline our operations. **What problems is ActiveCampaign solving and how is that benefiting you?** It is solving tracking deals, tasking people with what's next, and giving us critical insight into what people are responding to as we introduce them to our product suite. ### 17. Simple, organized clinic follow ups and health communication **Rating:** 4.5/5.0 stars **Reviewed by:** Ishan S. | Manager and Dietician at Chaitanya Homoeo Clinic, Medical Store Owner, Content Creator, Hospital & Health Care, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** February 07, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** As a Dietician, Nutritionist, and health content creator, I often need to send regular wellness tips, diet updates, or educational content to patients and subscribers. ActiveCampaign helps me do this easily and professionally. I create simple campaigns like weekly wellness tips, and the platform makes it smooth to organize contacts, set up messages, and send them all at once. The email editor is easy to use—even without any tech skills. I can add images, reports, or basic health charts, which helps when explaining topics like cholesterol or heart health. The ability to schedule emails, track opens, and keep messages saved as drafts is really useful, especially when I’m busy with clinic work or preparing teaching material. I’ve also used the automation tools a bit, which help keep things consistent without needing to log in every day. it's a good tool for anyone who needs to share useful information regularly, especially in healthcare or education fields. It saves time and adds a professional touch to simple health communication. **What do you dislike about ActiveCampaign?** Basic users like me, some of the advanced automation and campaign tools feel a little complicated at first. It takes some time to understand which features are really needed. Also, for small-scale use like in a clinic or for simple educational updates, the pricing could be a bit more affordable or offer a lighter plan. But once you get used to it, the core features work smoothly. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me manage communication more smoothly, especially in my work as a dietician, homeopathy clinic manager, and educational content creator. Earlier, I had to send the same health tips or follow-up instructions to different people one by one. Now, I can create a simple email once and send it to a group, which saves a lot of time and effort. It keeps all contacts organized in one place, so I don’t miss anyone. I also prepare short campaigns in advance and send them when needed like reminders, healthy lifestyle tips, or clinic updates. This keeps communication more regular and professional without much manual work. For someone handling multiple responsibilities, it adds structure and consistency to how I stay in touch with patients or learners. ### 18. Streamlined Email Automation with Balanced CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Lucas V. | IT Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 29, 2026 **What do you like best about ActiveCampaign?** I really like the visual automation builder in ActiveCampaign. It's excellent for creating flowcharts where I can chain triggers, conditions, and actions, and visually see the paths that each contact will take. The integration of CRM and email features is seamless, allowing me to create automations based on deal stage or tags without leaving the platform, which significantly improves follow-up time. The solid API and webhook support stand out as well, making it easy to engineer integrations without the need to write custom email code. It allows the marketing team to move quickly without depending too much on the engineering team. **What do you dislike about ActiveCampaign?** The interface can feel cluttered, with a lot of menus and overlapping feature names, making it hard for new team members to navigate. Reporting isn't as flexible as we'd like, and custom report exporting often means hacking with the API. Pricing scales quickly as the contact list grows, which can be painful if there are many inactive contacts. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign eliminates the need for custom code for transactional and marketing emails, providing templates and automations for the marketing team. It offers analytics, A/B testing, and segmentation, saving months of development time. It enables fast marketing iterations without bottlenecking the dev team. ### 19. AI-Powered Marketing Automation That Streamlines Our Entire Campaign Workflow **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 29, 2026 **What do you like best about ActiveCampaign?** Active Campaign is a full stack AI-powered marketing automation suite for our marketing department. From onboarding, the inbuilt AI automatically tracks and pulls branding and content from the website and creates the required campaigns, which is insane. The dark bluish design is very modern and appealing for daily usage. The starter plan is very cost-effective to get into the ecosystem and see the benefits. It also has a robust App Directory for integrating all the current marketing stack we use on a daily basis. Since all the crucial features like email campaign, reports, SMS, WhatsApp, automation, Website, and form are all in the same dashboard panel, it saves a lot of time eliminating switching between too many tabs, which increases performance and operations by 5x for our team. **What do you dislike about ActiveCampaign?** While the platform is robust overall, accessing features like the website, reports, or even automation can feel a bit slow. It often takes a few seconds to load properly, and that ends up wasting crucial time, even if it’s only around 5 seconds per action. Over time, these lagging loading screens add up and reduce our overall speed and efficiency. The Generative AI features are very good, but you can’t really use them instantly without manually adjusting and fixing the content. It also requires a lot of context in the prompt to get an accurate output, so you have to be quite specific when writing it. **What problems is ActiveCampaign solving and how is that benefiting you?** The Business Goals feature is very helpful for us because it lets us track our most important KPIs in one place. The AI assistant even built an Interest List for Evivve Learners from scratch and calculated the total value over time, which helps us see the impact clearly. From this dashboard, we can also track conversions by day directly. Beyond that, we’re able to create forms and set up automation for this initiative, including website workflows and dedicated email drip nurture campaigns. It also has an in-built Deal pipeline dashboard, which is a real time-saver because it quickly confirms whether a recently launched campaign is working or not. On top of that, we can track leads by status so we know who to follow up with and can send more personalized offerings. ### 20. For me, the best email marketing tool that is suitable for all use cases. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from German using AI. **Reviewed Date:** April 21, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** I love the flexibility and versatility that ActiveCampaign offers for campaigns and for very specific conditions. For me, templates allow emails to be created and set up quickly and easily or copied from existing campaigns. The basic setup with all settings was also comparatively simple. This way, many external tools can also be integrated and linked together without any problems to automate processes to the maximum. The support is also very fast and always has a good solution ready. We use the tool daily and I can really recommend it with a clear conscience. **What do you dislike about ActiveCampaign?** At the beginning, I needed a little moment to familiarize myself with the software and all its possibilities and settings, but many things are self-explanatory and intuitive to find here as well. It would be desirable to have the addition of SMS marketing, but maybe that will come in the near future. **What problems is ActiveCampaign solving and how is that benefiting you?** For us, it is very clear and easy to use, which I really like, to manage leads sorted by tags, assign them the appropriate status, and provide them with the right information at the right time. ### 21. Excellent AI Building with Standout 1:1 Onboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Julianna K. | Director of Operations, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 08, 2026 **What do you like best about ActiveCampaign?** The AI building and the 1:1 training/onboarding **What do you dislike about ActiveCampaign?** There seem to still be some bugs that need to be tweaked, but customer service was quick at responding **What problems is ActiveCampaign solving and how is that benefiting you?** Ease of use, quick to create material, quick to send out, detailed analytics, AI responses "how could this be better" ### 22. Great for automations and staying organised **Rating:** 4.0/5.0 stars **Reviewed by:** Jodie C. | Director, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 15, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** ActiveCampaign has honestly just made things easier for me. It’s simple to use so setting stuff up doesn’t feel like a massive task. The automations save me so much time because once they’re live they just do their thing in the background. I like that I can make emails look good and still feel personal without overthinking every detail. Since using it I’ve seen better conversions and the analytics actually make sense which helps me know what’s working. It’s a big part of how I run my business and support clients now and I recommend it all the time. **What do you dislike about ActiveCampaign?** ActiveCampaign is still a good platform but I’m honestly not the biggest fan of the recent updates. It feels way more AI heavy now and a bit less human, which isn’t really how I like to work. The new layout has taken some getting used to as well, it just doesn’t feel as straightforward as it used to and I find myself clicking around trying to find things that were once really obvious. I get that platforms have to evolve, but I definitely preferred the older version. Still use it, still think it’s powerful, just hoping they don’t lose the simplicity it used to have. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign takes a lot of the manual work off my plate. I can automate follow ups, keep leads organised and make sure nothing slips through the cracks. It saves me time, keeps things running smoothly in the background and has helped improve conversions without adding more to my workload. ### 23. Powerful Automation, Intuitive Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Antonio V. | Data & AI Consultant, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 24, 2026 **What do you like best about ActiveCampaign?** I use ActiveCampaign for email marketing, customer relationship management, and marketing automation. I appreciate its powerful automation features combined with an easy-to-use interface. It allows me to create personalized customer journeys and automate repetitive tasks. The platform's flexibility and reliability, along with its many customization options for campaigns, automations, and audience segmentation, stand out to me. The automation features save a significant amount of time while keeping communication consistent and personalized. I find the customization aspect beneficial as it allows me to tailor campaigns, automations, and audience segments to specific goals, helping me to send more relevant messages targeting the right users. The initial setup was very easy, intuitive, and simple. **What do you dislike about ActiveCampaign?** What I dislike most about ActiveCampaign is the learning curve for some advanced features, especially automation and reporting tools, which can take time to fully understand. Certain sections may also feel complex at first. A more intuitive interface and simpler navigation would make the platform even easier, faster, and more user-friendly. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves key marketing challenges by streamlining email campaigns, automating follow-up sequences, and organizing customer data in one place. It saves time, keeps communication consistent, and enables personalized messaging, helping me improve engagement, nurture leads, and avoid missed opportunities. ### 24. An unbeatable automation tool to grow your marketing business. **Rating:** 4.5/5.0 stars **Reviewed by:** Keval M. | Founder of a Tech Company | Digital Marketing Head, Marketing and Advertising, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 07, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** The tool helps you automate your entire marketing process, whether it’s content strategy, extracting insights from a specific campaign, or setting up brand kits for your emails. I don’t think there’s anything to dislike; I appreciate everything from uploading contacts to the AI and automation features. **What do you dislike about ActiveCampaign?** There is nothing specific to dislike, as the pricing and limitations are transparent. By upgrading the plan, we were able to use all the features without any issues. **What problems is ActiveCampaign solving and how is that benefiting you?** The tool helps automate the entire workflow, and instead of performing everything manually, it provides the exact outputs we need with the right prompts. As of now, it is helping us create campaign ideas, branding designs, and even with execution. ### 25. Lead Capture and Automation That Keep Follow-Ups Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Chris D. | Owner, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 30, 2026 **What do you like best about ActiveCampaign?** Capturing leads and making sure I’m always following up has been a big help for me. I really love the automation tools. **What do you dislike about ActiveCampaign?** It’s not that I don’t like it; I just wish there were a more robust set of CRM features available. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign lead forms help ensure I never miss an opportunity to connect with a client or make the most of my ad spend. ### 26. Feature-Rich ActiveCampaign with Rock-Solid Uptime, Integrations, and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign offers a wide variety of features - as well as the ability to connect through APIs, making it easy to integrate data from proprietary systems as well as services like Slack and Google Docs. We use it for housing PII, as well as for newsletters and outreach. We have also used Deals to track our leads and their status - from initial outreach to onboarding to our services. We use automations to create onboard reminders, using tags and field status to track their progress. We've been extraordinarily satisfied with the uptime of Active Campaign, as well as our reps and support when we've had questions about custom integrations through the API. The new AI tools have been useful to help us keep track of ways we can improve our newsletters, and from the beginning, the ability to have AC find the best time to drop a newsletter has been fantastic. From beginning to end, I would recommend it. **What do you dislike about ActiveCampaign?** I'm not very enthusiastic about some of the recent UX changes to ActiveCampaign. I feel it's made it harder to find existing features, and sometimes the AI interface causes searches from the search bar to redirect. This does impact time to complete projects, unfortunately. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign has allowed us to store personal identifying information in a way that lets us target our members for mailings and know that the information is secure. We've been able to trust that if we have questions about advanced integration, that they'll be answered. ### 27. Good Email Blast Scheduling but still a few quirks with their website form options **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** That I can schedule email blasts out and specify the audience and time. **What do you dislike about ActiveCampaign?** I do not like the AI integration. It's like every email I start, I'm being forced to say I want to NOT use it. Why does it have to default to using it? Not everyone does. It's rather annoying. Another item is your website forms options. Having the form maker is great but why is it when you get responses back, it shows EVERY question you ever used on other forms in the emailed form responses? It's cumbersome and confusion to know if the participant completed it correctly or not. Another item is that why is it that when someone completes a form and they go to the list we designate, we not all of them show up on the list? They filled out the form, so why do I have to select ANY in the dropdown just to see everyone? It also would be nice if I clicked on the name on the list and can see the actual form responses and not just go to their contact record. Not very convenient when I want to refer back to a specific response to their registration form. Ifyou can fix/improve your form area, that would entice me to use it more. **What problems is ActiveCampaign solving and how is that benefiting you?** Scheduling of email campaigns and sending automatic responses when forms are filled out for registrations. ### 28. Game-Changer for Powerful Email Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign has been a game-changer for my email marketing. The email automation is incredibly powerful — I can set up complex sequences with ease, and the visual automation builder makes it simple to map out exactly how I want to communicate with my audience. It saves me hours every week and helps me stay consistent with my outreach. Highly recommend it to anyone looking to level up their email marketing. **What do you dislike about ActiveCampaign?** The learning curve can be a bit steep at first — there are so many features that it takes some time to figure out where everything is. Pricing can also add up as your contact list grows. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign has solved the problem of manual, inconsistent follow-ups with leads and customers. Before using it, keeping up with email outreach was time-consuming and easy to let slip. Now, automated sequences handle the nurturing process for me, so no lead falls through the cracks. It's helped improve engagement and freed up significant time to focus on other areas of the business. ### 29. Active Campaign makes my job a lot easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Sydney O. | Director of Marketing, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 30, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** Active Campaign's email marketing system allows me to use one email to target multiple different target markets but using conditions uniquely. This saves me sooo much time, as I use Active Campaign multiple times a week. Although, since it has been updated I'm having trouble adding multiple sets of conditions in one email. **What do you dislike about ActiveCampaign?** It'd be ideal if videos could play directly in the email without redirecting to another platform. I'd also prefer if I could link emails to a campaign so I can track them easily. **What problems is ActiveCampaign solving and how is that benefiting you?** saves me time, and allows me to hit multiple target markets and market using different branding in one email by using the conditions feature ### 30. Flexible, Modular Email Builder—AI Features Still Maturing **Rating:** 3.5/5.0 stars **Reviewed by:** Peter E. | VP-Managing Director (Interim), Gen Mills China & Business Unit Director, Yoplait China, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 16, 2026 **What do you like best about ActiveCampaign?** The email builder is easy to use and very flexible. It's easy to make an attractive email with calls to action, links to our website, etc. Also very modular so you can build emails precisely the way you want **What do you dislike about ActiveCampaign?** The AI functionality is interesting but not always useful. AI creative elements are pretty rough **What problems is ActiveCampaign solving and how is that benefiting you?** Keeping track of all of our people on our email newsletters. Works well for that ### 31. Well-organized platform with excellent support: a must-have for email marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Giuseppe L. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Italian using AI. **Reviewed Date:** February 01, 2026 **What do you like best about ActiveCampaign?** At Active Campaign, we appreciate order and immediacy, always available assistance (we have had requests promptly handled by the team), and the simplicity in managing contacts and creating emails. The ability to obtain the HTML copy of the email or parts of it is priceless: in this way, even when we forget to create templates, we can replicate any part of the emails that have worked in just a few clicks. **What do you dislike about ActiveCampaign?** The inability to stay logged in on the platform: every time we access, we need a confirmation code, and in the long run, this is an annoyance (even though we know that two-factor authentication protects us). **What problems is ActiveCampaign solving and how is that benefiting you?** I have been using Active Campaign for 10 years now, from working as an employee in a marketing agency to working as a freelancer for my clients. I have always considered it a reliable platform, but in the last 3-4 years (when I started using it more intensively again), the advancements in the email builder and automations have been noticeable and impactful, allowing me to work even more smoothly than in the past. ### 32. Newsletter and CRM Performance **Rating:** 4.0/5.0 stars **Reviewed by:** David M. | Digital Marketing Director, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 25, 2026 **What do you like best about ActiveCampaign?** Its ease of use and ability to centralize communication. It allows us to create campaigns quickly, manage our audience in one place, and track engagement, which improves efficiency and consistency. **What do you dislike about ActiveCampaign?** One of the main limitations is the design flexibility within the email builder. While it’s functional, it can feel somewhat restrictive when trying to create more modern, visually distinctive newsletters. This makes it harder to fully align communications with a strong brand identity. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us centralize communication and stay consistently connected with our audience at scale. It reduces manual outreach, improves efficiency, and provides visibility into engagement through basic metrics, allowing us to refine our messaging over time. ### 33. Powerful automations that scale our course email funnels **Rating:** 4.0/5.0 stars **Reviewed by:** Nassir G. | Director of Sales, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 27, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** ActiveCampaign is the best balance we’ve found between power and usability. The automation builder is flexible (tags, goals, branching logic, if/else), segmentation is strong, and it’s easy to personalize at scale with custom fields. We also like how reliably it connects with common tools via integrations/webhooks and how it keeps our email marketing and CRM-style tracking in one place. **What do you dislike about ActiveCampaign?** The learning curve is real—there are many features and settings, so onboarding new team members takes time. Reporting can feel limited for deeper attribution (multi-touch, cohort-style views), and some screens are a bit “busy” or slow when lists and automations get large. Pricing also climbs quickly as your list grows and you need higher-tier features. Review collected by and hosted on G2.com. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps us run automated, revenue-driving email funnels without needing a developer for every change. We can segment audiences (buyers vs. non-buyers, course interests, geography, profession), trigger sequences based on behavior (clicks, purchases, site events), and follow up automatically on support/onboarding flows. The benefit is fewer manual tasks, faster campaign execution, more consistent customer experience, and better conversion from our existing audience. ### 34. Streamlined Email Blasts, Needs Auto-Save **Rating:** 5.0/5.0 stars **Reviewed by:** Wendy P. | Executive Director, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 12, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** I like how ActiveCampaign lets me duplicate campaigns and allows for changes from each su. Also ties are the analytics. **What do you dislike about ActiveCampaign?** WHERE IS AUTO SAVE OPTION?! There's no auto save button, and I've lost campaigns because the only way to save information is by manually clicking the save and exit button. I appreciate the AI function, but I would just love an automatic save button above any of the AI functions. It's more of a distraction that this simple feature is still not available. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign for email blasts, and it helps by duplicating campaigns and storing information, which streamlines processes and allows me to update people easily. ### 35. Flexible, Powerful Segmentation—Intuitive Once You Learn It **Rating:** 3.5/5.0 stars **Reviewed by:** Timothée P. | Marketing Automation Specialist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 28, 2026 **What do you like best about ActiveCampaign?** I really like how flexible ActiveCampaign is, especially when it comes to building pretty advanced customer journeys without too much dev work. The interface is fairly intuitive once you get the hang of it, and the segmentation options are really powerful. **What do you dislike about ActiveCampaign?** Some parts of the UI can feel a bit clunky or not super consistent, especially when i am managing more complex automations. Reporting can also be a bit limited depending on what you want to analyze. And sometimes it’s not always clear where to find certain settings **What problems is ActiveCampaign solving and how is that benefiting you?** It’s mainly helping us automate our marketing and lifecycle campaigns, so we can reach users with the right message at the right time without doing everything manually. That saves us a ton of time and lets us scale way more easily. It also helps us better segment our audience and personalize communications, which improves engagement overall ### 36. ActiveCampaign: an awesome tool for growth that just needs to be intentional about AI features **Rating:** 4.0/5.0 stars **Reviewed by:** Eunice D. | Co-Fouder, E-Learning, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** I definitely love the ability to track everything after sending a campaign or starting an automation. I love the integrations with other services that I use like Calendly, Wordpress, and even Stripe. It really feels like a one stop shop where you can get a good idea of how things are performing. I really like the new suggestions for segmenting contact lists for analysis and testing. It's proven to be a good tool with not too great a learning curve. I was able to start sending emails soon after learning the basics and their learning library is VERY comprehensive. **What do you dislike about ActiveCampaign?** As much as AI can be useful, I absolutely hate the new homepage they are pushing. Thankfully I can revert to the original dashboard version for now. It gives a good at a glance idea of how everything is doing. I'm also not a fan of the AI creation features for images and writing in general since it's so obvious once finished that it was generative AI. I think using the AI features for analyzing and tips is the better way to go. There's not enough information for it to really create useful things about niche topics like what I'm marketing. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is helping solve the issue of having to manually approve everything as I work on growing my business. I've added a course feature to website and created funnels. As my email list grows, it would be an absolute nightmare to have to respond and forward freebies for example manually. Also, with the ability to segment along with analytics, it's keeping me from flying blind. Most people on an email list really don't interact even if you beg. However, with the tracking features on ActiveCampaign I don't have to rely on users telling me what they think. I can just observe what they do. ### 37. A robust and scalable automation platform for growing customer relationships. **Rating:** 5.0/5.0 stars **Reviewed by:** Fred G. | Sales Partner, Investment Management, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign provides a powerful and flexible marketing automation platform that allows us to design sophisticated customer journeys with ease. The automation builder is intuitive yet highly capable, making it possible to connect email campaigns, forms, tagging, segmentation, and CRM actions into a seamless system. We particularly appreciate the depth of personalization, behavioral tracking, and the ability to scale from simple email sequences to advanced multi-channel automations. It has become a central part of our customer acquisition and relationship management strategy. **What do you dislike about ActiveCampaign?** While the platform is robust, there is a learning curve when setting up more advanced automations and CRM workflows. Some interface areas could be more streamlined, and reporting customization can feel limited compared to dedicated analytics tools. Additionally, as complexity grows, maintaining large automation maps requires disciplined organization. That said, these are minor trade-offs considering the overall capabilities. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us automate lead capture, nurturing, and conversion processes while keeping customer data organized in one system. It reduces manual follow-up work, ensures consistent communication with prospects, and gives visibility into engagement across the funnel. As a result, we’ve improved response times, increased lead conversion efficiency, and built a more scalable and professional investor and client communication pipeline. ### 38. A Powerful Automation Platform That Streamlines Client Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Ken P. | Customer Success Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign delivers extremely powerful marketing automation that goes far beyond simple email broadcasts. Its drag‑and‑drop workflow builder, AI‑powered segmentation, predictive sending, and deep personalisation tools make it easy to build complex customer journeys across email, SMS, and CRM. The platform also offers strong deliverability, excellent analytics, and a robust built‑in CRM, giving you an all‑in‑one system for nurturing leads and improving client communication. **What do you dislike about ActiveCampaign?** The platform can feel overwhelming for new users due to its depth and learning curve. While incredibly capable, it may feel like “too much power” if all you want to do is send simple newsletters. ActiveCampaign is also slightly more expensive than lightweight competitors, and some entry‑level plans offer limited integrations or basic template options compared to other tools. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps centralise email marketing, automation, and CRM into one platform, eliminating the need for multiple disconnected tools. By automating follow‑ups, segmenting contacts based on behaviour, and triggering personalised messages automatically, it saves significant time while increasing client engagement. This has been especially beneficial for sending monthly updates and ongoing client‑facing communications, allowing for consistent, timely outreach without manual effort. The result is smoother workflows, stronger customer relationships, and better visibility into engagement and performance. [mailsoftly.com], [work-management.org] ### 39. Great marketing-tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 14, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** We use ActiveCampaign for mailing, forms and automations, and general mail-management. It is a great marketingtool with a lot of possibilities, sometimes overwhelmingly so. Ever since I have worked with it, I personally have never encountered any bugs or disruptions with it. Easy to manage contacts. **What do you dislike about ActiveCampaign?** The email builder is great, but I experienced some small limitations regarding layout. Because it is so extensive, it’s sometimes difficult to find where to adjust certain things. The fact that ActiveCampaign continually makes improvements is, of course, a plus, but also a drawback if you’re used to a certain workflow. **What problems is ActiveCampaign solving and how is that benefiting you?** n/a ### 40. Multiple Domains Are Great, But the Cost Adds Up **Rating:** 3.5/5.0 stars **Reviewed by:** Lauren S. | Author-Owner, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 02, 2026 **What do you like best about ActiveCampaign?** Being able to use multiple domain names for different websites **What do you dislike about ActiveCampaign?** the cost. It was really expensive for me after a while and that's why I cancelled **What problems is ActiveCampaign solving and how is that benefiting you?** It was helping me contact readers for my 3 different pennames where as a lot of other sites require only 1 name and don't let you have more than 1 ### 41. Excellent service for a small business like ours **Rating:** 4.5/5.0 stars **Reviewed by:** Jason B. | Operations Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 01, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** It is fairly easy to use and I can figure out most stuff **What do you dislike about ActiveCampaign?** Support is not always the best. They prefer to direct you to videos or articles of schedule meetings. **What problems is ActiveCampaign solving and how is that benefiting you?** We are mainly using it to solicit feedback from our customers from their recent purchases. It has helped us generate numerous new reviews which was our goal. ### 42. Seamless Website Integration, Powerful Automations, and Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa H. | Website Solutions Consultant, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** I've been a user of ActiveCampaign for over 5 years so I am on very good pricing. It integrates with my websites seamlessly not requiring third party software. I love the capability of the automations and the ease to use them. When I have required support, they've always been quick to respond and helpful. I haven't had any performance issues. I'm only just starting to explore the AI-powered features so I'm on the fence with how useful that will be. **What do you dislike about ActiveCampaign?** I can't say that I have found a downside. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps manage my CRM. I'm able to tag and segregate my lists with ease. ### 43. A Solid Affordable CRM for Small Business **Rating:** 4.0/5.0 stars **Reviewed by:** Daniella S. | VP Marketing, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 31, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** Has all the features of a CRM with Email marketing included **What do you dislike about ActiveCampaign?** The set up isn't difficult overall but not a great amount of resources to explain some of the functionalities such as pulling contact information into email campaigns, proper execution of tags, etc. **What problems is ActiveCampaign solving and how is that benefiting you?** Ability to automate emails and stay relevant to new and existing customers ### 44. Intuitive and Effective Email Automation, But Pricey for Latam **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel G. | Engineer Intern, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 30, 2026 **What do you like best about ActiveCampaign?** I create email workflows to connect to prospects and keep relationships. I like that ActiveCampaign is easy and very intuitive to use. The visual layout of the workflow is particularly helpful; it’s easier to think when I can graphically see the steps of a process instead of just having written lines of instructions. Also, the initial setup was very easy. **What do you dislike about ActiveCampaign?** The pricing is very expensive for an operation running in Latam due to the exchange rates. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign for creating email workflows to connect with prospects. It automates follow-ups, validates actions, and monitors results, making relationship maintenance efficient. ### 45. Excellent Value Marketing Automation with Strong CRM and AI Features **Rating:** 5.0/5.0 stars **Reviewed by:** Alex O. | National Marketing Manager, Renewables & Environment, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 19, 2026 **What do you like best about ActiveCampaign?** Value for money marketing automation, and even some good CRM and AI features as well. Great value option compared to Hubspot **What do you dislike about ActiveCampaign?** The email tracking has to be routed through activecampaign, which for me is a major no-no because we dont want our clients receiving messaging from another sender domain **What problems is ActiveCampaign solving and how is that benefiting you?** high deliverability emails at scale or intelligently segmented, as appropriate ### 46. Great for designing and automating email campaigns. But some weaknesses. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 27, 2026 **What do you like best about ActiveCampaign?** It really does make email marketing and list management relatively easy. Creating campaigns is simple and the design tools are pretty good. **What do you dislike about ActiveCampaign?** 1. Expensive. 2. The data management tools are not strong. I often have to export to Excel, do data manipulation there, and then import. And sometimes even that is not possible. 3. It's really hard to assess results since they mix in "private opens" (which they don't know if true or not) with genuine opens, and then base all the percentage calculations on that. **What problems is ActiveCampaign solving and how is that benefiting you?** There AI helper is getting better. ### 47. Customizable, Easy-to-Use Platform That Saves Time with AI **Rating:** 5.0/5.0 stars **Reviewed by:** Brittany P. | Founder/Owner, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 16, 2026 **What do you like best about ActiveCampaign?** I enjoy the customization that is offered, the themes and branding available, the ease of use, and am working more with the AI to save me time **What do you dislike about ActiveCampaign?** It is a bit difficult to figure out at first but once you get used to it, it’s easy **What problems is ActiveCampaign solving and how is that benefiting you?** It helps me reach my audience and stay in touch with my clients ### 48. Simple use at affordable price **Rating:** 4.5/5.0 stars **Reviewed by:** Sara G. | Marketing Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 17, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** The report for each campaign is quite complete and easy to understand. I can also send dedicated emails to different target groups, and I feel that my database is safe. **What do you dislike about ActiveCampaign?** I don’t like that, with my subscription, I can’t have more control over the database or access more detailed reports. **What problems is ActiveCampaign solving and how is that benefiting you?** My emails don’t end up in the spam folder. ### 49. Active Campaign: Easy, All-in-One Email Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 26, 2026 **What do you like best about ActiveCampaign?** Active Campaign is very easy to use and understand. I also like that it gives me everything I need for my email marketing automations all in one place, which makes it simple to manage. Active Campaign is worth the money and I´m happy with it for many many years already. **What do you dislike about ActiveCampaign?** Honestly, there’s nothing I can think of that I wouldn’t like. **What problems is ActiveCampaign solving and how is that benefiting you?** It sends automated emails that help simplify my sales process and keep things running smoothly. ### 50. Complete automation and useful landing pages, but high price and few improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Juan Diego P. | Consultor de Marketing, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** July 09, 2026 **What do you like best about ActiveCampaign?** The automation part, which is very comprehensive, and the ability to create landing pages. **What do you dislike about ActiveCampaign?** It has a price that is too high for some features. On the other hand, the landing pages section has not introduced any improvements in years. **What problems is ActiveCampaign solving and how is that benefiting you?** I mainly use it to create lead generation campaigns, both for myself and for my clients. I use it because it is an easy resource. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 1 comment, 2 upvotes - [View ActiveCampaign pricing details and edition comparison](https://www.g2.com/products/activecampaign/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-09-23+05%3A07%3A22+-0500&secure%5Bsession_id%5D=87944f00-7830-4354-b0cb-b773084593bc&secure%5Btoken%5D=734ea7e1887a0ea4dfc7c3dab563b7b73ac6856e3bd542dafbbc36e90de309b8&format=llm_user) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management - Contract/License Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics - Email Management - File Management - Deal Management **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records - Business Process Automation - Performance Management - Calendar Management - Sales Pipeline Management - Communication Management - Campaign Management **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design - Forms Creation & Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making - AI/Machine Learning - Social Media Integration - Third-Party Integrations **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - CRM Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics - Workflow Management - Opportunity Management - Sales Pipeline Management - Reporting/Analytics - Calendar Management - Pipeline Management - Content Management - Communication Management - Visual Analytics - Template Management - Predictive Analytics - Document Management - Channel Management - Commission Management - Field Sales Management **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms - Customizable Forms - Real-Time Notifications - Alerts/Notifications **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - Customizable Branding - SSL Security - API - Document Management - Document Storage - Collaboration Tools - Data Capture and Transfer - Autofill - Multi-Channel Distribution - Convert to PDF - Customizable Templates - Media Library - Generative AI - Full Text Search - Surveys & Feedback - Data Import/Export - Forms Management - Electronic Signature - Third-Party Integrations - Reporting/Analytics - Workflow Management - Template Management - Mobile Access **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting - Budgeting/Forecasting - Correlation Analysis - Competitive Analysis - Sales Trend Analysis - Statistical Analysis **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context - Pipeline Management - Workflow Management - Opportunity Management - Task Management - Contact Management - Calendar Management - Email Management - Campaign Management **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support - Third-Party Integrations - Social Media Integration - Customer Support - Multi-Channel Social Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking - Predictive Analytics - Visual Analytics - Task Management - Contact Management - Lead Management - Opportunity Management - Workflow Management **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Dynamic Modeling - Lead Qualification - Lead Capture - Real-Time Reporting - Contact Database - API - Reporting & Statistics - Role-Based Permissions - Collaboration Tools - Dashboard Creation - Modeling & Simulation - Exception Reporting - Generative AI - Sales Reports - Performance Metrics - "What If" Scenarios - Customizable Reports - Data Import/Export - AI Copilot - Graphical Data Presentation - Drag & Drop - Access Controls/Permissions - Alerts/Notifications - Business Process Control - Multi-Currency - Pipeline Reports **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Mobile Access - Lead Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Data Synchronization - Analysis - Sales Trend Analysis - Demographic/Firmographic Data - Real-Time Data **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Strategic Planning **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Prospecting Tools - Reporting/Analytics - AI Copilot - Auto-Dialer - For Sales Teams/Organizations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Additional Functionality** - Drag & Drop - Interaction Tracking - Customizable Fields - Multiple Scoring Models - CRM - Customer Segmentation - Predictive Analytics - Prioritization - Lead Qualification - Contact Database - Reporting & Statistics - Alerts/Notifications - Email Marketing - Lead Nurturing - Web Forms - Document Storage - Search/Filter - Prospecting Tools - Email Tracking - Sales Forecasting - Customizable Templates - Lead Generation - Sales Reports - Lead Distribution - Data Enrichment - AI Copilot - API - Real-Time Notifications - Lead Capture - Reminders - Generative AI - Forecasting - Email Templates - Activity Dashboard - Activity Tracking - Workflow Automation **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Third-Party Integration - Internal Chat Integration - Collaboration Tools - Prospecting Tools - Real-Time Data **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **AI Automation - SMS Marketing** - AI SMS **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Generative AI** - AI Text Generation - Generative AI - Proposal Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Calendar/Reminder System **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification **Additional Functionality** - Search/Filter - Alerts/Notifications - Data Import/Export - Lead Capture - Batch Processing - Email Tracking - Tagging - Pipeline Reports - Drag & Drop - Segmentation - Customizable Fields - Role-Based Permissions - Interaction Tracking - CRM - Document Storage - AI Copilot - Contact Database - Referral Tracking - Quotes/Estimates - Multi-Channel Communication - Lead Qualification - Marketing Automation - Email Templates - Sales Reports - Customer Journey Mapping - Reminders - Lead Scoring - Data Security - Customizable Reports - Calendar Sync - For Startups - Performance Metrics - Sales Trend Analysis - For iPad Devices - Customizable Templates - Activity Tracking - Reporting & Statistics - For Mac Devices - Landing Pages/Web Forms - Lead Nurturing - Gamification - Prioritization - Web-based Deployment - Softphone - Single Sign On - Customer Database - Event Triggered Actions - Mobile App - Email Sequences - Customer Segmentation - Lead Assignment - For Small Businesses - Live Chat - Business Card/Badge Scanning - Data Visualization - Customer Social Profiles - Social Promotion - Monitoring - Engagement Tracking - Social Media Monitoring - Customer Engagement - Sentiment Analysis - Brand Tracking - Audience Targeting - Workflow Automation **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top ActiveCampaign Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,563 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,316 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (15,174 reviews)