--- title: ActiveCampaign Reviews meta\_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14779 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 14779 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews & Product Details Visit Website ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. * * * Product Website ActiveCampaign Seller [ActiveCampaign](https://www.g2.com/sellers/activecampaign) Discussions [ActiveCampaign Community](https://www.g2.com/products/activecampaign/discuss) Languages Supported Czech, Danish, German, English, Finnish, French, Hungarian, Indonesian, Italian, Dutch, Polish, Portuguese, Russian, Slovenian, Spanish, Turkish, Vietnamese, Chinese (Simplified) Solution Type All-in-One Overview by Jason VandeBoom (Founder & CEO of ActiveCampaign) Show More ## Pricing Pricing provided by ActiveCampaign. ### Starter Starting at $15.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/activecampaign/pricing) ActiveCampaign Solutions (1) See how ActiveCampaign products can work together to solve real problems. [ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") ActiveCampaign for Franchises SolutionBy ActiveCampaign ](/sellers/activecampaign/solutions/activecampaign-for-franchises) Show More ## ActiveCampaign Integrations (128) What do users say about integrations? Verified by ActiveCampaign [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ablefy ](https://www.g2.com/products/ablefy/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ActiveCampaign Postmark ](https://www.g2.com/products/activecampaign-postmark/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Commerce (formerly Magento Commerce) ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Illustrator ](https://www.g2.com/products/adobe-illustrator/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Photoshop ](https://www.g2.com/products/adobe-photoshop/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amazon EC2 ](https://www.g2.com/products/amazon-ec2/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Astra WordPress Theme ](https://www.g2.com/products/astra-wordpress-theme/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BookingKoala ](https://www.g2.com/products/bookingkoala/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Book Like A Boss ](https://www.g2.com/products/book-like-a-boss/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Braze ](https://www.g2.com/products/braze/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Broker-Lender CRM ](https://www.g2.com/products/broker-lender-crm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Buildium ](https://www.g2.com/products/buildium/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Calendly ](https://www.g2.com/products/calendly/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claspo ](https://www.g2.com/products/claspo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ClickFunnels ](https://www.g2.com/products/clickfunnels/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ClickUp ](https://www.g2.com/products/clickup/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Cloudbeds ](https://www.g2.com/products/cloudbeds/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CRM Assistant for Gmail™ ](https://www.g2.com/products/crm-assistant-for-gmail/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CTM ](https://www.g2.com/products/ctm-ctm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Digistore24 ](https://www.g2.com/products/digistore24/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Divi ](https://www.g2.com/products/divi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Elementor ](https://www.g2.com/products/elementor/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Eventbrite ](https://www.g2.com/products/eventbrite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Everfit ](https://www.g2.com/products/everfit/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook for Business ](https://www.g2.com/products/facebook-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fillout ](https://www.g2.com/products/fillout/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fireflies.ai ](https://www.g2.com/products/fireflies-ai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fiverr ](https://www.g2.com/products/fiverr/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GoDaddy Website Builder 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instagram for Business ](https://www.g2.com/products/instagram-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Interact ](https://www.g2.com/products/the-quiz-collective-interact/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp All-in-One Marketing Platform ](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Jotform ](https://www.g2.com/products/jotform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") JustCall ](https://www.g2.com/products/saas-labs-justcall/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kajabi ](https://www.g2.com/products/kajabi-kajabi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kit ](https://www.g2.com/products/convertkit-kit/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klarna ](https://www.g2.com/products/klarna/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kommo ](https://www.g2.com/products/kommo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Landingi ](https://www.g2.com/products/landingi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Launch27 ](https://www.g2.com/products/launch27/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Leadpages ](https://www.g2.com/products/leadpages/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LearnDash ](https://www.g2.com/products/learndash/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Marketing Solutions ](https://www.g2.com/products/linkedin-marketing-solutions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Looker ](https://www.g2.com/products/looker/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Magento Open Source ](https://www.g2.com/products/magento-open-source/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Make ](https://www.g2.com/products/integromat-by-celonis-make/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Manychat ](https://www.g2.com/products/manychat/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Memberium ](https://www.g2.com/products/memberium/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta ](https://www.g2.com/products/meta-ai-meta/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Power BI ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mindbody 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](https://www.g2.com/products/oncehub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") OnePageCRM ](https://www.g2.com/products/onepagecrm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PandaDoc ](https://www.g2.com/products/pandadoc/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PayPal Payments ](https://www.g2.com/products/paypal/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Pipedrive ](https://www.g2.com/products/pipedrive/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Pipefy 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ZeroBounce ](https://www.g2.com/products/zerobounce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zoho CRM ](https://www.g2.com/products/zoho-crm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zoom Events and Webinars ](https://www.g2.com/products/zoom-events-and-webinars/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zoom Workplace ](https://www.g2.com/products/zoom-workplace/reviews) Show More ![Omezine T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omezine T.") OT Omezine T. Marketing Manager Small-Business (50 or fewer emp.) 10/14/2025 "User-Friendly Interface, Powerful Features, and Excellent Support" 5/5 What do you like best about ActiveCampaign? The interface is user-friendly, and I appreciate both the support provided and the easy access to information. Also the integration with other CRMs is quite simple. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? I don't have any issues with the current options and functionalities, but I would suggest adding an option to create a form that cannot be tracked. For example, I have a form used by the sales team to add clients to our newsletter, but this process ends up tracking their activity on the website. If there were a way to use a form with a 'do not track' option, it would be much better. At the moment, we have to use a private browser for each record, which is not ideal. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? I use it to set up email automations and run email campaigns, as well as to create forms and landing pages. I also use it for lead scoring and to connect with other CRMs, allowing me to synchronize data and build automations based on user actions. I used with two websites. Tags and triggers allows me to differenciate and trigger what needed. The integration with Shopify is easy Review collected by and hosted on G2.com. Show More 8/10/2026 Current UserValidated ReviewerSource: Organic ![Pamela S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pamela S.") PS Pamela S. Business Operations Manager Small-Business (50 or fewer emp.) 8/3/2026 "Powerful Automations and Reporting That Drive Strategic Decisions" 4.5/5 What do you like best about ActiveCampaign? The automation builder is the standout for our team - we run multiple email sequences (re-engagement, nurtures, promotional) and being able to visually map out the logic, branching, and tagging makes it easy to see the whole customer journey at a glance. The reporting side has been genuinely useful for our marketing decisions. We track UTM parameters through to GA4, which lets us see which channels are driving traffic and conversions (not just opens and clicks). Segmentation and tagging are flexible enough that we can speak to different segments of our audience without needing a dozen separate campaigns - we tag based on where someone is in their journey and let the automations do the rest. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The biggest pain point has been account-level settings that require support intervention rather than self-service. (Ex: our admin subdomain is still tied to our old business domain, and simply updating it isn't something we can do ourselves - it requires opening a support ticket and waiting on the back-and-forth.) For a business that recently began a rebrand, this makes a simple update unnecessarily slow. We recently ran into an SMTP banner/reverse DNS mismatch tied to a subdomain from our old domain, which took some technical back-and-forth with support to sort out. The underlying issue wasn't ActiveCampaign's fault, but the diagnostic messaging around it wasn't intuitive - it took some digging to figure out what was actually causing the mismatch. Automation building is powerful, but the interface can feel a little dated compared to some newer competitors. It's not always the most visually intuitive, especially for more complex multi-branch sequences - but I've been pleased with many of the recent updates ActiveCampaign has been rolling out in this regard. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign helps us maintain consistent, personalized contact with our audience without it becoming a manual, time-consuming task. Before automation, keeping up with re-engagement outreach, educational content, and nurture emails across different segments of our list would have required a lot of manual sending and tracking. Segmentation and automation frees up real time for higher-value work for our team. Also, by tracking UTM parameters through email into GA4, we can see which specific campaigns and channels are actually converting into bookings and sales, rather than relying on guesswork or vanity metrics. That's directly shaped decisions about where to invest more marketing time and effort. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Irit L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Irit L.") IL Irit L. Founder & Chief Strategist Small-Business (50 or fewer emp.) 8/2/2026 "Super Intuitive Email & Automation Builder That’s Easy to Use" 4.5/5 What do you like best about ActiveCampaign? ActiveCampaign is easy to use. The email builder, and especially the automation builder are SUPER intuitive. I love that you can use both the designer and html coder at the same time. This is especially useful for those that use AI to help them write and design emails but then want to edit and refine them. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? ActiveCampaign is expensive compared to other email tools. And while it is worth the price, it makes it out of reach for many small businesses. I still recommend it to all my clients regardless of price. Their support isn't great. I manage without it, but still important to mention. Automations usually preform as expected, though I have had a couple get stuck here and there and it has been super frustrating. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? I use AC for my weekly newsletter. I've been here for 6 years and it has also helped me with delivering courses, group coaching and so much more. Now that they've added WhatsApp integration, it's even better for those things. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Florencia Valeria A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Florencia Valeria A.") FA Florencia Valeria A. Email Marketing Specialist Small-Business (50 or fewer emp.) 7/28/2026 "A super complete, powerful, and easy-to-use tool" 5/5 What do you like best about ActiveCampaign? What I highlight most about ActiveCampaign is that, despite being an extremely powerful tool, it is very easy to use. Its interface is clean, intuitive, and modern. It is a fantastic platform for email marketing: uploading HTML email files is very simple, but creating a template from scratch directly within the platform is just as easy. Regarding contacts, it is very straightforward to create lists and apply segmentations without any hassle. Another major plus is its native integrations with a wide variety of apps, alongside the ability to quickly connect via API if needed. On top of that, the automations section is simply excellent. It features a great variety of pre-built templates, while also making it very intuitive to build one from scratch. With the addition of Active Intelligence, everything has become even better; they constantly roll out new features that save a lot of time on a daily basis. Finally, I must highlight that the technical support and customer success team is excellent and always ready to help. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The only detail I would change is the organization of campaigns, as you currently cannot group them into folders, which would make management much easier. Also, because it has so many tools and new features, it can occasionally feel a bit overwhelming with so many options available. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? I can create better segmentations to send more personalized emails and automate many processes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic NT Nadine T. Self-Employed online course creator Small-Business (50 or fewer emp.) 3/25/2026 "Powerful Automation That Saves Me Time" 5/5 What do you like best about ActiveCampaign? What I value most about ActiveCampaign is the flexibility it gives me to create targeted and personalized email campaigns. The automation features make it easy to respond to different customer actions and guide contacts through a clear journey. I also find the tagging and segmentation tools very helpful, because they allow me to organize my audience and send more relevant messages to the right people. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? I think the pricing can become quite expensive as your contact list grows. Some advanced features are also locked behind higher-tier plans, which may not be ideal for small businesses. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign solves the problem of manually managing email marketing and customer communication. It automates repetitive tasks, sends the right emails at the right time, and helps me personalize my communication based on customer behavior. This saves me hours of work, improves engagement, increases conversions, and allows me to build stronger relationships with my audience while growing my business more efficiently. Review collected by and hosted on G2.com. Show More 7/21/2026 Current UserValidated ReviewerSource: Organic ![Jennifer M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jennifer M.") JM Jennifer M. Head of Customer Support Small-Business (50 or fewer emp.) 7/30/2026 "Effortless Automated Email Sequences and Contact Management in ActiveCampaign" 4.5/5 What do you like best about ActiveCampaign? What I like best about ActiveCampaign is how easy it is to create automated email sequences and manage contacts in one place. It makes it simple to build different follow-up paths based on where someone is in the process, while still keeping everything organized and easy to manage. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The biggest downside is that ActiveCampaign can feel a little overwhelming at first. There are a lot of features and options, so finding the right setting or figuring out how to make a specific change isn’t always as intuitive as it could be. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign helps us automate follow-ups and keep communication organized throughout the customer journey. Instead of manually keeping track of who needs what message and when, we can create sequences that handle much of that automatically. It saves time, keeps our communication consistent, and helps make sure people don’t fall through the cracks. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![CHRISTIAN ADOLFO M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CHRISTIAN ADOLFO M.") CM CHRISTIAN ADOLFO M. CEO +KINGROWTH SYSTEMS Small-Business (50 or fewer emp.) 9/24/2025 "Efficient Automation with Solid Support" 5/5 What do you like best about ActiveCampaign? I like how ActiveCampaign offers support from the beginning, which makes it easier to learn how to use the tool. The integration of AI is super useful for solving doubts, processes, and problems. Once I had an issue duplicating an automation and the AI helped me resolve it in minutes, something I hadn't been able to identify. I also appreciate the support, as they are quick to respond, whether with AI or a human advisor. This was very valuable to me at the start, when I felt a bit lost, but the guidance was like a 1:1 training that made the learning curve more agile. The day-to-day support and the scheduled onboarding support are excellent. Additionally, I find that the automations greatly help in client follow-up, improve the quality of leads, and optimize the sales process. Security is another important aspect, as from the access point they have verifications that keep my session and databases secure. Finally, ActiveCampaign helps me streamline processes and improve indicators, such as the open rate of follow-up emails and automations. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Payments do not allow for immediate payment; the card is registered, and you have to wait until the charge is processed. It would be useful to add a 'pay now' button after entering the payment details, and a button to schedule the payment. It would also be good to have direct debit charge dates. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? I use ActiveCampaign to automate lead follow-ups and customize forms, optimizing sales results. It improves customer profiling and follow-up, and AI support facilitates quick problem resolution and enhances the business's KPIs. Review collected by and hosted on G2.com. Show More 7/11/2026 Current UserValidated ReviewerSource: OrganicAI Translated ![Andrea B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea B.") AB Andrea B. Blogger and Expedition Leader Small-Business (50 or fewer emp.) 7/8/2026 "ActiveCampaign: Complete CRM, Powerful Automations, and an Intuitive Experience" 5/5 What do you like best about ActiveCampaign? I have been using ActiveCampaign for more than 6 years, and what I like the most about it is how complete it is. You have a very good CRM, complex automations (and automations inside automations too!), a thorough segmentation for your leads, AI, integrations with other platforms like Calendly, and many more. They also have (for free) Masterclasses to learn more and good customer support as well. The interface is very intuitive and user-friendly. The price is fair enough considering everything you get. I've had a very good experience with the performance and always recommend it whenever someone asks me which platform I use. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? I think there's nothing I don't like. I'm very content with what I can do, even with the cheapest plans. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Automations are very good, it's very intuitive, lead segmentation is very useful, and it has a lot of features Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Gené-Leigh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gené-Leigh B.") GB Gené-Leigh B. Digital Marketing Coordinator Automotive Mid-Market (51-1000 emp.) 8/3/2026 "ActiveCampaign Makes Email Marketing and Automation Easy" 5/5 What do you like best about ActiveCampaign? What stands out most about ActiveCampaign is its ease of use. The platform makes it simple to create, organize, and manage email marketing campaigns without requiring extensive technical knowledge. The interface is intuitive, and the available tools make it easier to build professional emails, manage contacts, and create automated customer journeys. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Some of the more advanced automation and reporting features can take time to fully understand. However, once the initial setup and learning process are complete, the platform becomes much easier to manage. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? ActiveCampaign has helped us improve and streamline our email marketing. It allows us to communicate with our audience more consistently, organize contacts more effectively, and automate follow-up communication. This has reduced the amount of manual work required while helping us deliver more timely and relevant messages. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jake T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jake T.") JT Jake T. CEO Small-Business (50 or fewer emp.) 8/7/2023 "Great value compared to the alternatives" 4.5/5 What do you like best about ActiveCampaign? Great value for intuitive CRM integrated w/ marketing automation platform, quality integrations w/ 3rd party apps, automations in general including sales automation and lead scoring feature. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? If something goes wrong, it can be difficult to get support. The burden of proof is on you, which can be infuriating when it was their problem in the first place, and no help cleaning up the mess it made. You get what you pay for. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Understanding where everyone is in our various pipelines and aligning the marketing automation appropriately. As a consumer brand, we have lots of contacts, so having a plan that can affordably handle tens of thousands of contacts is huge, too. Review collected by and hosted on G2.com. Show More 8/6/2026 Current UserValidated ReviewerSource: Organic ## Questions about ActiveCampaign? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about ActiveCampaign ](https://www.g2.com/products/activecampaign/discussions/new) ![Denie R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Denie R.") DR Denie Riggs • Last activity 12 days ago ActiveCampaign templates save time, but how do you keep context with the AI bot? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/activecampaign-templates-save-time-but-how-do-you-keep-context-with-the-ai-bot) ![Christie O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christie O.") CO Christie Osborne • Last activity 5 months ago How should I best integrate (if at all) my Active Campaign with Google Analytics? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) [ View all Discussions ](https://www.g2.com/products/activecampaign/discuss) ## Pricing Options Pricing provided by ActiveCampaign. ### Starter Starting at $15.00 Per Month ### Plus Starting at $49.00 Per Month ### Pro Starting at $79.00 Per Month ### Enterprise Starting at $145.00 [ View More Pricing Information ](https://www.g2.com/products/activecampaign/pricing) ## G2 Deals ### Exclusive savings on ActiveCampaign through G2 Deals Whether you’re looking to increase brand awareness, drive more leads, or convert more customers, ActiveCampaign has you covered. Take your marketing to the next level and achieve the engagement and growth you’ve been looking for. G2 buyers save 15% off annual ActiveCampaign subscriptions! How to claim this offer To take advantage of this offer, sign up for a free trial using ActiveCampaign's G2 landing page. Claim Offer ActiveCampaign Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-adobe-marketo-engage) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") Klaviyo 4.6/5(1,360) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-klaviyo) ##### ##### ActiveCampaign Features Integration Data Import & Export Tools Reporting & Analytics Basic Reporting Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content Mobile Optimized [ View More Features ](https://www.g2.com/products/activecampaign/features) ## 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