--- title: ActiveCampaign Reviews meta\_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14779 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 14779 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews & Product Details Visit Website ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. * * * Product Website ActiveCampaign Seller [ActiveCampaign](https://www.g2.com/sellers/activecampaign) Discussions [ActiveCampaign Community](https://www.g2.com/products/activecampaign/discuss) Languages Supported Czech, Danish, German, English, Finnish, French, Hungarian, Indonesian, Italian, Dutch, Polish, Portuguese, Russian, Slovenian, Spanish, Turkish, Vietnamese, Chinese (Simplified) Solution Type All-in-One Overview by Jason VandeBoom (Founder & CEO of ActiveCampaign) Show More ## Pricing Pricing provided by ActiveCampaign. ### Starter Starting at $15.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/activecampaign/pricing) ActiveCampaign Solutions (1) See how ActiveCampaign products can work together to solve real problems. [ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") ActiveCampaign for Franchises SolutionBy ActiveCampaign ](/sellers/activecampaign/solutions/activecampaign-for-franchises) Show More ## ActiveCampaign Integrations (128) What do users say about integrations? Verified by ActiveCampaign [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ablefy ](https://www.g2.com/products/ablefy/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ActiveCampaign Postmark ](https://www.g2.com/products/activecampaign-postmark/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Commerce (formerly Magento Commerce) ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Illustrator ](https://www.g2.com/products/adobe-illustrator/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Photoshop ](https://www.g2.com/products/adobe-photoshop/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amazon EC2 ](https://www.g2.com/products/amazon-ec2/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Astra WordPress Theme ](https://www.g2.com/products/astra-wordpress-theme/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BookingKoala ](https://www.g2.com/products/bookingkoala/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Book Like A Boss ](https://www.g2.com/products/book-like-a-boss/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Braze ](https://www.g2.com/products/braze/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Broker-Lender CRM ](https://www.g2.com/products/broker-lender-crm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Buildium ](https://www.g2.com/products/buildium/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Calendly ](https://www.g2.com/products/calendly/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claspo ](https://www.g2.com/products/claspo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ClickFunnels ](https://www.g2.com/products/clickfunnels/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ClickUp ](https://www.g2.com/products/clickup/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Cloudbeds ](https://www.g2.com/products/cloudbeds/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CRM Assistant for Gmail™ ](https://www.g2.com/products/crm-assistant-for-gmail/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CTM ](https://www.g2.com/products/ctm-ctm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Digistore24 ](https://www.g2.com/products/digistore24/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Divi ](https://www.g2.com/products/divi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Elementor ](https://www.g2.com/products/elementor/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Eventbrite ](https://www.g2.com/products/eventbrite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Everfit ](https://www.g2.com/products/everfit/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook for Business ](https://www.g2.com/products/facebook-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fillout ](https://www.g2.com/products/fillout/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fireflies.ai ](https://www.g2.com/products/fireflies-ai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fiverr ](https://www.g2.com/products/fiverr/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GoDaddy Website Builder 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instagram for Business ](https://www.g2.com/products/instagram-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Interact ](https://www.g2.com/products/the-quiz-collective-interact/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp All-in-One Marketing Platform ](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Jotform ](https://www.g2.com/products/jotform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") JustCall ](https://www.g2.com/products/saas-labs-justcall/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kajabi ](https://www.g2.com/products/kajabi-kajabi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kit ](https://www.g2.com/products/convertkit-kit/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klarna ](https://www.g2.com/products/klarna/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kommo ](https://www.g2.com/products/kommo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Landingi ](https://www.g2.com/products/landingi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Launch27 ](https://www.g2.com/products/launch27/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Leadpages ](https://www.g2.com/products/leadpages/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LearnDash ](https://www.g2.com/products/learndash/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Marketing Solutions ](https://www.g2.com/products/linkedin-marketing-solutions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Looker ](https://www.g2.com/products/looker/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Magento Open Source ](https://www.g2.com/products/magento-open-source/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Make ](https://www.g2.com/products/integromat-by-celonis-make/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Manychat ](https://www.g2.com/products/manychat/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Memberium ](https://www.g2.com/products/memberium/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta ](https://www.g2.com/products/meta-ai-meta/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Power BI ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mindbody 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](https://www.g2.com/products/oncehub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") OnePageCRM ](https://www.g2.com/products/onepagecrm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PandaDoc ](https://www.g2.com/products/pandadoc/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PayPal Payments ](https://www.g2.com/products/paypal/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Pipedrive ](https://www.g2.com/products/pipedrive/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Pipefy 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EP Eddie P. Director Small-Business (50 or fewer emp.) 7/29/2026 "Pricey & Email Builder Formatting Is a Pain with good Automations and some Integrations" 3.5/5 What do you like best about ActiveCampaign? After using for years I know how it works, so I can quickly work out what is going and how to build an automation / campaign. It integrates well with typeform, and performance has improved in the past 6 months. The onboarding I received at the start was helpful and gave me a good starting point. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? It is over priced for the features I use - email campaigns and automations. My biggest pain point is the constant reformatting in the email builder - every time I have to set font, colour, spacing in each block after pasting. Over time the integrations have been reduced, probably to focus on Napier / make which I can understand but is just another point to add in to your system. Not keen on the AI - not a feature I am interested in but I will be paying for. So overall, the pricing is the thing I most dislike and I have split my list as a result to use mailerlite. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? personalisation and automations - I know how to use it am not yet ready to migrate all over to mailerlite Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Julie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie G.") JG Julie G. Owner Small-Business (50 or fewer emp.) 8/25/2025 "Thankful to AC in My Holistic Nutrition Business" 3.5/5 What do you like best about ActiveCampaign? I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects into clients and ability to serve clients once enrolled in my program. It has the features and reliability that I need to be able to set-and-forget automations, and its user-friendly interface means that I can usually figure out new functions with little effort. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? I only use the more basic features of AC and have a small list, so I find the price point a bit high for my needs and extent of usage of the platform. The last price increase was quite a large jump for a small business like mine that needs to keep expenses down to stay operational. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Prospect nurture and client acquisition. Client communication. Review collected by and hosted on G2.com. Show More 8/6/2026 Current UserValidated ReviewerSource: Organic ![Nancy K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nancy K.") NK Nancy K. Founder Small-Business (50 or fewer emp.) 1/17/2025 "Easy to use, even for technophobes like me!" 3.5/5 What do you like best about ActiveCampaign? As a small business owner I love that ActiveCampaign is simple to use, easily intergratable and has plenty of help on hand. I am a total technophobe and get so anxious about complicated tech but AC is has step by step guides and makes everything manageable. When I can't get something to work, the support team are brilliant. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? It can do SO many things that sometimes I feel overwhelmed by possibilities. . .that's a me problem though! Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? It funnels leads into my mailing lists. It helps me to keep in touch with members of my online mentoring community. I have numerous mailing lists for the different strands of my business and Active Campaign makes it easy to keep on top of them all. Review collected by and hosted on G2.com. Show More 7/29/2026 Current UserValidated ReviewerSource: Organic ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") AC Verified User in Construction Small-Business (50 or fewer emp.) 8/5/2026 "Easy, Customizable Email Campaigns—But User Sending Permissions Slow Us Down" 3.5/5 What do you like best about ActiveCampaign? Setting up both single-email and multi-prompt campaigns is fairly easy with lots of customization options. There are visual tools are simple to use, and you can store templates and campaigns, which is helpful for performance analysis of previous e-mail sends and means you can build on previous successful campaigns to develop future communications. We use Salesforce CRM to bring over contacts, so the integration is fairly seamless. Price-wise is manageable - roughly $200-$300 a month for a medium business but is based on the number of contacts and users. It is a valuable way to reach customers. I've only had to reach out to support once, and while they were fast, the solution was not same-day. There are integrated AI capabilities now but as with anything else, you will have to keep a human touch and oversight to ensure your messaging is consistent with your brand and brand voice. It is not so advanced that you can fire and forget from a single prompt. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Pricing based on the number of contacts feels unnecessary but I have not compared with competitor pricing models. The biggest current frustration is that some licensed users cannot send the campaigns they create from their account. They have to go to an administrator to send the e-mail which can be frustrating for both parties and is frankly inefficient. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? We have updates on products and project news to send to our customers that helps build our rapport and credibility with them on a deeper level than LinkedIn provides, and ActiveCampaign allows us to create professional, engaging content and share it widely (but segmented by customer type) without spending an excessive amount of time to do so. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 7/30/2026 "Easy Automation Sequences and Annalytics, but Pricing Could Be More Flexible" 3.5/5 What do you like best about ActiveCampaign? I like the automation sequences and ease of use. There are different options for what you want to do in each step of the sequence, which makes it very useful. I also appreciate the analytics so I can see which emails get opened and which ones don't. This way I can change the headlines and content for the low-open-rate emails. It's great to have these features so I can pivot when things aren't working instead of blindly changing things. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The cost could be less. Especially if you go through periods of not using it much, it would be nice to get a discounted rate or a lower rate for being subscribed long-term. At first, there were times when new campaigns wouldn't send out emails right away when I tested signups, but it seemed to be a lag in the system. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Having analytics and the ability to tweak automated sequences has saved me time and provided the functionality I wanted. I really only wanted these 2 things. Review collected by and hosted on G2.com. Show More 8/2/2026 Current UserValidated ReviewerSource: Organic ![Verified User in Investment Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Investment Management") EI Verified User in Investment Management Small-Business (50 or fewer emp.) 8/2/2026 "Flexible Automation and Custom HTML for RTL Hebrew Campaigns" 4/5 What do you like best about ActiveCampaign? ActiveCampaign has been solid for running our email campaigns to investors. The automation builder makes it easy to segment and send targeted launches for different products without duplicating a ton of manual work. What's been most valuable is the flexibility around custom HTML blocks, which lets us maintain full control over RTL formatting for Hebrew content instead of being boxed into a rigid template. Their deliverability tooling and support around setting up SPF/DKIM/DMARC properly also made a real difference in getting our campaigns into the inbox rather than spam -that's not something every ESP walks you through clearly Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The automation logic can get unwieldy once you're running several concurrent campaigns targeting different segments the visual builder is great for simple flows but tracking dependencies across more complex ones takes more clicking around than it should. We also ran into deliverability issues early on (SPF/DKIM/DMARC weren't straightforward to get right), and while support eventually helped us sort it out, it would have been useful to have that guidance surfaced proactively rather than something we had to troubleshoot ourselves. Template flexibility is decent, but building fully custom HTML blocks for RTL Hebrew content still requires more manual workarounds than I'd expect from a platform at this price point. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Before ActiveCampaign, our email campaigns were built and sent largely manually, with no real way to segment our client list by relevance or interest. Now we run targeted, automated campaigns for each new offering, with full control over custom formatting, which has cut the time it takes to get a campaign out the door and ensured recipients only see content relevant to them. It's also solved a real deliverability problem: once we properly configured SPF/DKIM/DMARC with their guidance, our open rates improved noticeably because emails were actually landing in the inbox instead of spam. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 9/23/2025 "Game changer for automation and participant support of my online course" 4/5 What do you like best about ActiveCampaign? Automation & Flexibility: I can map different scenarios, e.g., freebie and sales funnels, reminder emails, as well as tags and conditions that control what happens next. Segmentation & Personalization: I see how my course participants interact (e.g., whether emails are opened, links are clicked, etc.). This allows me to tailor my communication specifically and deliver it more appropriately. Good Reporting & Tracking: I gain insight into how well my automations are running and how engaged the participants are. Based on this, I can make optimizations. Time-saving & Efficient: A lot can be set up automatically, e.g., tracking leads and participant reactions. This gives me more freedom to work on new product ideas. Pricing: With increasing contacts, the pricing is somewhat opaque at times. Integrations: There are many interfaces to other tools through which I can import contacts. Performance: The sending of large email campaigns and the execution of automations have so far worked without any delays. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? The variety of functions can be overwhelming at first. It takes some time to get familiar with and apply all the possibilities. The pricing becomes somewhat opaque with increasing contacts. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? I wanted to automate as many processes as possible to spend less time on recurring tasks and have more freedom for developing new products. With the automations from ActiveCampaign, I have built a complete sales funnel for my freebie. This automatically guides my participants from the first contact to the conversion into my paid product. I not only save time but can also ensure that every prospect is professionally attended to without having to intervene manually. This makes my business more efficient and scalable. Review collected by and hosted on G2.com. Show More 7/21/2026 Current UserValidated ReviewerSource: OrganicAI Translated NK Ninni K. Marketing Specialist Financial Services Mid-Market (51-1000 emp.) 4/19/2023 "Great email marketing tool for us" 4/5 What do you like best about ActiveCampaign? Overall, the user experience and layout are good. The automations are great and easy to use, and it’s simple to create campaigns and contact groups. There are also a lot of integrations available, which makes it even more convenient. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? It would be great to have the option to attach files (for example, PDF files) to forms. Customer support works really well, but only in English (as far as I know). I’m also not a big fan of all the AI stuff, mostly because AC doesn’t support our languages. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? A visual way of seeing things makes it easy to understand what’s going on at a glance. The platform is also easy to set up and customize to meet our specific needs, and it offers good possibilities for custom fields. Customer service is fast and responsive, and we don’t need external consultants or agencies to get everything running. It’s also easy to integrate with Leadfeeder. Review collected by and hosted on G2.com. Show More 4/24/2026 Current UserValidated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 7/30/2026 "All the Functionality We Need in Active Campaign" 4/5 What do you like best about ActiveCampaign? Active Campaign gives me all the functionality I need without a bunch of stuff I don't. Other platforms automatically include a lot of functionality that I personally don't need. This wouldn't be a problem except that extra functionality comes at an additional cost. Since it's not needed, it's just a waste of resources. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? My only complaint is the cost. While it is competitive, the cost continues to go up year over year. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? Active Campaign allows me to keep in touch with my audience as well as automate some essential functions. In today's internet environment, there simply is no other way to nurture your audience and be able to reach out to them. Email is the primary way I let my audience know about new content, products, and information that may be helpful to them. Review collected by and hosted on G2.com. Show More 7/31/2026 Current UserValidated ReviewerSource: Organic ![Ernesto V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ernesto V.") EV Ernesto V. Administrative Support Small-Business (50 or fewer emp.) 7/27/2026 "Practical, Intuitive Campaign Builder for Small Teams" 4/5 What do you like best about ActiveCampaign? It is very practical and intuitive for creating campaigns. We are a small company (less than 20 employees), but we have over 6,000 contacts that receive our newsletters. We don't have anyone specialized in marketing (our newsletters are legal updates), so we really appreciate that it is user friendly. Review collected by and hosted on G2.com. What do you dislike about ActiveCampaign? Sometimes it is assumed that only marketing experts use this tool or that that all companies have a big IT department. Review collected by and hosted on G2.com. What problems is ActiveCampaign solving and how is that benefiting you? We constantly need to update our clients and partners about legal changes in Mexico. This makes it easy because we have over 6,000 contacts. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about ActiveCampaign? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about ActiveCampaign ](https://www.g2.com/products/activecampaign/discussions/new) ![Denie R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Denie R.") DR Denie Riggs • Last activity 12 days ago ActiveCampaign templates save time, but how do you keep context with the AI bot? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/activecampaign-templates-save-time-but-how-do-you-keep-context-with-the-ai-bot) ![Christie O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christie O.") CO Christie Osborne • Last activity 5 months ago How should I best integrate (if at all) my Active Campaign with Google Analytics? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) [ View all Discussions ](https://www.g2.com/products/activecampaign/discuss) ## Pricing Options Pricing provided by ActiveCampaign. ### Starter Starting at $15.00 Per Month ### Plus Starting at $49.00 Per Month ### Pro Starting at $79.00 Per Month ### Enterprise Starting at $145.00 [ View More Pricing Information ](https://www.g2.com/products/activecampaign/pricing) ## G2 Deals ### Exclusive savings on ActiveCampaign through G2 Deals Whether you’re looking to increase brand awareness, drive more leads, or convert more customers, ActiveCampaign has you covered. Take your marketing to the next level and achieve the engagement and growth you’ve been looking for. G2 buyers save 15% off annual ActiveCampaign subscriptions! How to claim this offer To take advantage of this offer, sign up for a free trial using ActiveCampaign's G2 landing page. Claim Offer ActiveCampaign Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-adobe-marketo-engage) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") Klaviyo 4.6/5(1,360) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-klaviyo) ##### ##### ActiveCampaign Features Integration Data Import & Export Tools Reporting & Analytics Basic Reporting Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content Mobile Optimized [ View More Features ](https://www.g2.com/products/activecampaign/features) ## Top-Rated Alternatives [ ![Brevo Marketing Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ View All Alternatives ](https://www.g2.com/products/activecampaign/competitors/alternatives) ##### Categories on G2 [Sales Engagement](https://www.g2.com/categories/sales-engagement)[CRM](https://www.g2.com/categories/crm)[Sales Analytics](https://www.g2.com/categories/sales-analytics) [Sales Engagement](https://www.g2.com/categories/sales-engagement)[CRM](https://www.g2.com/categories/crm)[Sales Analytics](https://www.g2.com/categories/sales-analytics)[Online Form Builder](https://www.g2.com/categories/online-form-builder)[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)[Lead Scoring](https://www.g2.com/categories/lead-scoring)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Landing Page Builders](https://www.g2.com/categories/landing-page-builders)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Attribution](https://www.g2.com/categories/attribution)[Pop-Up Builder](https://www.g2.com/categories/pop-up-builder)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top live chat service for tech support teams](https://www.g2.com/discussions/top-live-chat-service-for-tech-support-teams-what-s-your-pick)[Which auto dialer software is best for telemarketing](https://www.g2.com/discussions/which-auto-dialer-software-is-best-for-telemarketing)[Which business process management tools handle cross-departmental workflows well and keep data flowing between teams without manual handoffs?](https://www.g2.com/discussions/which-business-process-management-tools-handle-cross-departmental-workflows-well-and-keep-data-flowing-between-teams-without-manual-handoffs) [Comprehensive event management tools for enterprises](https://www.g2.com/discussions/what-are-the-most-comprehensive-event-management-tools-for-enterprises)[F5 NGINX vs Speed Kit for a team that needs a web server accelerator at scale: which gives better results for engineering teams that need both caching and real-time delivery monitoring?](https://www.g2.com/discussions/f5-nginx-vs-speed-kit-for-a-team-that-needs-a-web-server-accelerator-at-scale-which-gives-better-results-for-engineering-teams-that-need-both-caching-and-real-time-delivery-monitoring)[Pros and Cons Details](https://www.g2.com/products/activecampaign/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)