--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14797 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14797 scale: '5' date_modified: '2026-09-20' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,797 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users value the **ease of use** in ActiveCampaign, appreciating seamless automation and straightforward features for personal tasks. (848 reviews) - Users love the **easy automation programming** of ActiveCampaign, streamlining their workflow and enhancing customer communication. (787 reviews) - Users love the **phenomenal automation features** of ActiveCampaign, enhancing email campaigns with effective segmentation and tailored messaging. (654 reviews) - Users praise the **powerful and easy automation features** of ActiveCampaign, enhancing their workflow efficiency and organization. (621 reviews) - Users value ActiveCampaign for its **all-in-one platform** , offering effective segmentation and personalized email marketing capabilities. (574 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (521 reviews) - Helpful (498 reviews) - Intuitive (474 reviews) - Integrations (422 reviews) - Marketing Automation (417 reviews) **What users dislike:** - Users experience a **steep learning curve** with ActiveCampaign, requiring additional support to navigate its features effectively. (419 reviews) - Users find the **pricing steep** , especially for newer plans, which may be a barrier for some businesses. (403 reviews) - Users express concerns about the **missing features** such as easy form building and custom date triggers. (388 reviews) - Users find the **limited features** of ActiveCampaign frustrating, particularly in reporting, automation testing, and design flexibility. (294 reviews) - Users find ActiveCampaign **not intuitive** , struggling with complicated automations and email creation processes that hinder efficiency. (280 reviews) - Steep Learning Curve (238 reviews) - Learning Difficulty (230 reviews) - Poor Customer Support (217 reviews) - Limitations (216 reviews) - Email Issues (178 reviews) ## ActiveCampaign Reviews ### 1. Very User-Friendly and Highly Customizable **Rating:** 5.0/5.0 stars **Reviewed by:** Alexa T. | Marketing Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** Very user friendly and customizable. It is making life easier all around. **What do you dislike about ActiveCampaign?** Nothing comes to mind at this time. 10/10 **What problems is ActiveCampaign solving and how is that benefiting you?** We were able to easy integrate AC forms and also find it easier to use for email blasts than some other platforms we have tried in the past. ### 2. Very effective for customer automations **Rating:** 4.0/5.0 stars **Reviewed by:** Amrita J. | IT Support Engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 18, 2025 **What do you like best about ActiveCampaign?** Clean data is everything in IT support. ActiveCampaign gives me the tools to trace, validate and correct data sourcing issues quickly which means fewer headaches for clients and smoother operations overall. Ac's structure makes it easier to audit and maintain the integrity. It makes it easy to define and manage custom fields. When data is sourced from external systems, i can validate the fields are mapped correctly and ensure consistency across the platform. **What do you dislike about ActiveCampaign?** AC shows basic contact source info, it doesn't always provide deep traceability. Custom fields are powerful but there is no built-in field usage report to show which automations or forms use a field. **What problems is ActiveCampaign solving and how is that benefiting you?** When a support case is resolved, AC can trigger a workflow that notifies the account manager to check-in or upsell. This eliminates manual coordination and keeps everyone aligned. Marketing can see which customers have open support tickets so they can adjust messaging accordingly. Similarly support can see if a customer is in the middle of a sales conversation and handle the interaction with that context in mind. ### 3. Overall good experience **Rating:** 4.0/5.0 stars **Reviewed by:** Sacha G. | Marketing / Copywriting Freelancer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 22, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** I like the reports from Active Campaign best. I can actually see which people have opened my emails, clicked etc. I also like the automations that can be created **What do you dislike about ActiveCampaign?** It takes a while for someone technologically challenged to learn how to use all the tools. In fact, I am positive that I am not using Active campaign to its full potential. **What problems is ActiveCampaign solving and how is that benefiting you?** I use it to keep in touch with my list, capture leads from my website and send out automations when people subscribe to certain lists. It is keeping me organized and on top of sales and funnels. ### 4. All in one engine for customer engagement **Rating:** 4.5/5.0 stars **Reviewed by:** mohan p. | engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 17, 2025 **What do you like best about ActiveCampaign?** I appreciate the ability of Activecampaign to unify sales and marketing workflows in one platform. the integrated task management keeps my team organized while email automation and tracking ensure timely, personalized outreach. I also value the flexibility to manage calls, SMS, and social channels seamlessly, all backed by robust two-way CRM integration for accurate and data-driven engagement **What do you dislike about ActiveCampaign?** ActiveCampaign is packed with powerful features which means there's always something new to learn. For me, that's an opportunity and not a drawback because every time i explore a capability i find ways to improve my workflows and deliver better results and this platform really grows with me. **What problems is ActiveCampaign solving and how is that benefiting you?** It brings together my email lists, customer data and sales pipeline into one place. No more jumping between the tools. It helps me send the right message to the right person at the right time. Whether someone just signed up or is about to make a purchase i can tailor the messages based on their behavior. ### 5. Great for Email Campaigns, Sales, and Data Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 24, 2026 **What do you like best about ActiveCampaign?** Great tool to send email campaigns, inface sales and keep data. **What do you dislike about ActiveCampaign?** The price could be lower. Some features requires learning to use. **What problems is ActiveCampaign solving and how is that benefiting you?** Email templates are useful and segmenting clients. It is pretty simply to use and search info & data & trends. ### 6. Is ActiveCampaign worth it? My honest take! **Rating:** 4.5/5.0 stars **Reviewed by:** varsha m. | principal Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 16, 2025 **What do you like best about ActiveCampaign?** I love that ActiveCampaign doesn't just track visits, it understands behavior. I can see what my visitors are doing on my platform and use that insight to engage them better. The ability to target visitors based on their behavior and adapt the selling process whether it's content or pricing feels like having a great assistant that knows exactly what each customer needs. **What do you dislike about ActiveCampaign?** The template library is helpful but some designs feel a bit dated and advanced customization sometimes requires extra effort or coding knowledge. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign's visitor behavior monitoring gives me real-time insights into what customers are doing on my platform. I can identify high-intent visitors and engage them at the right time which improves conversions. Automated cart abandonment campaigns bring customers back before they leave for good. This directly boosts sales without extra manual effort. It integrates email, web, and mobile personalization in one platform. I can run consistent, multichannel campaigns without juggling multiple tools. ### 7. Powerful Marketing Automation and New AI Support, but Not Yet User-Friendly **Rating:** 3.5/5.0 stars **Reviewed by:** Simone S. | Marketing Communications Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 02, 2026 **What do you like best about ActiveCampaign?** Marketing Automation and the new AI support **What do you dislike about ActiveCampaign?** Too complex, it is not so userfriendly. The actions needed in the several areas are too separated, not so logical. **What problems is ActiveCampaign solving and how is that benefiting you?** We have chosen ActiveCampaign for its important Marketing Automation area, probably the best one among similar softwares/tools. ### 8. Ridiculously Priced, With Constant Template Troubles **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 25, 2026 **What do you like best about ActiveCampaign?** Managing email lists. Scheduling email... **What do you dislike about ActiveCampaign?** Price is ridiculous. Constant trouble with templates. Changing website. Adding features that are useless while ignoring what we actually use. **What problems is ActiveCampaign solving and how is that benefiting you?** It sends email and has some templating features. The rest has no use for us. ### 9. Powerful marketing automation with great CRM integration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Import and Export | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 30, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign offers a robust and intuitive platform for email marketing and automation. I especially appreciate how easy it is to build advanced automation workflows with multiple triggers and actions. The CRM functionality is well-integrated and helps align marketing and sales efforts effectively. The visual automation builder, contact segmentation options, and detailed reporting features make campaign management much more efficient. It’s also great that the platform continues to roll out updates and improvements regularly. **What do you dislike about ActiveCampaign?** While the platform is feature-rich, the initial setup can be a bit overwhelming for new users due to the many options and technical settings. Some parts of the interface feel slightly outdated compared to newer tools, and the learning curve can be steep for those unfamiliar with marketing automation. Additionally, the reporting dashboard could benefit from more customization options to better tailor insights to different business needs. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us automate our entire customer journey, from lead capture to post-sale follow-up. Before using it, we were managing emails, CRM, and segmentation separately across different tools, which caused delays and made it harder to track results. Now, everything is centralized: we can build automation flows, track user behavior, and send targeted communications—all from one platform. This has improved our efficiency, increased engagement rates, and saved a lot of time on manual tasks. ### 10. Complete marketing mailing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Sara G. | Marketing Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 08, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** That I have information about all my campaigns, that the plan can be upgraded and that it can be customized. The data is easy to find **What do you dislike about ActiveCampaign?** That on the Lite version the reports are very basic. I would like to work with the profile of the database in a deeper way. **What problems is ActiveCampaign solving and how is that benefiting you?** Before, I was using Mailchimp, but I did not have all the services and features that I get with Active campaing, specially on marketing automation and managing large databases. ### 11. 10+ years with ActiveCampaign: precise Automations and fast performance **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica C. | Digital Maketing Strategist, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 02, 2026 **What do you like best about ActiveCampaign?** I’ve been using ActiveCampaign for more than 10 years, and I really appreciate the platform’s complexity and the precision of its automations, as well as how quickly everything loads. **What do you dislike about ActiveCampaign?** Nothing, Active Campaign it's a good software! **What problems is ActiveCampaign solving and how is that benefiting you?** I use it to send newsletters and track website engagement among the contacts who receive my emails. It also lets me manage segmentation and automations in a more advanced, precise way, which makes it easier to target the right people and keep everything organized. ### 12. Great customization and powerful campaigns, but expensive and complex to use **Rating:** 3.5/5.0 stars **Reviewed by:** Ernest R. | CEO, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** March 02, 2026 **What do you like best about ActiveCampaign?** Capacity for customization and campaign creation **What do you dislike about ActiveCampaign?** Price, difficulty of use, endless tools... **What problems is ActiveCampaign solving and how is that benefiting you?** You can do any type of email automation no matter how complex it is. ### 13. Powerful visual automation builder for behavior-based customer journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from German using AI. **Reviewed Date:** February 01, 2026 **What do you like best about ActiveCampaign?** The visual Automation Builder is not only pretty but powerful. Branches, If/Else logic, goals, webhooks. You can build customer journeys that respond to behavior, not just time. **What do you dislike about ActiveCampaign?** Many features are included in higher plans. Segmentation, CRM features, or predictive content are not always included in the basic plan. **What problems is ActiveCampaign solving and how is that benefiting you?** Watering can emails instead of relevant, context-driven messages. Without segmentation and trigger mechanisms, engagement remains low. In ActiveCampaign, emails adapt to user context. Not "Hello Customer," but "Hello Jens, because you did X..." – more relevant, context-based, effective. ### 14. Email Marketing newb - Active Campaign has been great for me **Rating:** 4.0/5.0 stars **Reviewed by:** Shannon M. | Clinical Liaison, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 12, 2025 **What do you like best about ActiveCampaign?** I do not have a lot of experience in email marketing campaigns, but this job got put on me and so I took it on and Active Campaign has made it super easy!!! It really is so user friendly. I like how easy it is to use even if you're not a tech whiz or a graphic designer etc. It's so easy to make newsletters and insert graphics! **What do you dislike about ActiveCampaign?** shift in email makes graphics microscopic **What problems is ActiveCampaign solving and how is that benefiting you?** Email marketing which I have never done before and making it easy to start collecting leads and marketing to them our services when marketing was never really a focus at this company so AC makes it really easy for me to start slowly implementing marketing strategies even when I'm very new to it! ### 15. Does it Get Any Better?!? **Rating:** 5.0/5.0 stars **Reviewed by:** Julie G. | International Psychic Medium, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 10, 2025 **What do you like best about ActiveCampaign?** I LOVE ActiveCampaign for its ease of use and excellent customer service. When I'm in the middle of trying to figure something out and I get stuck there's a chat box with a real live person to assist me. They take control of the screen and show me exactly what I need to do to get the results I want. Fast, easy and super simple! Sometimes it's just my computer that's glitchy and I do a reboot and am good to go but it's nice to be able to access the help center immediately so I don't waste time. **What do you dislike about ActiveCampaign?** The one thing I don't like about AC is that when someone leaves my email funnel AC does not entirely delete them. They just remove them from that list but they stay on my AC account. I get the reason for this but if they want to leave I prefer all ties cut immediately. Otherwise that's the only thing that bugs me everything else is super awesome! **What problems is ActiveCampaign solving and how is that benefiting you?** Growing and engaging with my list. ### 16. 3months experiance **Rating:** 5.0/5.0 stars **Reviewed by:** Suvendu S. | Digital Marketing Executive, Retail, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 26, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** The visual automations are the star for me—I can sketch a journey in minutes and it just runs. Having email, CRM, and lead scoring under one roof keeps everything organized and saves me a ton of back‑and‑forth between tools. I have used for 3 moths almost daily and its easy to Intergrate. **What do you dislike about ActiveCampaign?** It can feel heavy on day one. Getting the first few flows, fields, and integrations set up took some trial and error, and support replies aren’t always instant. Once it’s dialed in, though, it’s smooth sailing. **What problems is ActiveCampaign solving and how is that benefiting you?** Automates follow-ups and segmentation, so fewer leads slip through and timing improves ,Centralizes contact and deal data, making handoffs between marketing and sales smoother and Speeds up campaign creation with reusable templates and forms, saving hours weekly. Better targeting with tags/scoring leads to higher engagement and conversions. Clear reporting helps double down on what works and fix what doesn’t. ### 17. Powerful Automations and User-Friendly Control **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 25, 2025 **What do you like best about ActiveCampaign?** What I appreciate most about ActiveCampaign are its automation features. After setting them up, they take care of much of the follow-up and tagging automatically. I also find it straightforward to segment my contacts, which makes sending personalized emails much easier. All in all, it offers me a strong sense of control while remaining user-friendly and not overly complex. **What do you dislike about ActiveCampaign?** At times, I find ActiveCampaign somewhat confusing to navigate, particularly when attempting to accomplish straightforward tasks. While it functions well once you become familiar with it, the initial learning curve can be a bit frustrating. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign has made it much easier for me to manage follow-ups and keep my emails well organized. Previously, I handled many tasks manually and would sometimes forget to reach out to contacts. With the automations, the right emails are sent at the right moments, and the tagging and segmentation features give me a clear picture of each contact's status. Overall, it saves me time and ensures my outreach remains consistent. ### 18. Driving Growth Through Smart Marketing Automation with ActiveCampaign **Rating:** 5.0/5.0 stars **Reviewed by:** Marlon P. | Administrative Assistant, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 08, 2025 **What do you like best about ActiveCampaign?** What I like best about ActiveCampaign is the depth of its automation features. The platform makes it easy to create personalized customer journeys, segment audiences with precision, and integrate campaigns across email, CRM, and SMS—all from one place. **What do you dislike about ActiveCampaign?** While ActiveCampaign is powerful, the platform can feel overwhelming at first. There’s a bit of a learning curve to fully understand all the automation options, and reporting could be more customizable for deeper analytics. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me centralize my email marketing, CRM, and automation in one platform. Instead of juggling multiple tools, I can create personalized campaigns, track leads, and automate follow-ups seamlessly. This saves time, improves customer engagement, and ultimately supports higher conversion rates. ### 19. A Reliable Powerhouse for Email Marketing and Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Tunde N. | Founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 04, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign’s automation capabilities are incredibly powerful — you can build everything from simple email sequences to complex, multi-step workflows with ease. It also integrates seamlessly with a wide range of apps, which makes it a great hub for marketing and sales tools. The customer service is excellent as well — always responsive and helpful. **What do you dislike about ActiveCampaign?** Honestly, there’s not much to complain about. The platform has been reliable and consistently improving over the years. **What problems is ActiveCampaign solving and how is that benefiting you?** We use ActiveCampaign for email marketing and automation. It’s helped us streamline and organize our workflows, saving us a lot of time and manual effort. Being able to automate much of our communication and customer journeys has had a big impact on efficiency. ### 20. ActiveCampaign: Easy to Use with Powerful List and Automation Features **Rating:** 4.0/5.0 stars **Reviewed by:** Nico v. | Operationeel directeur, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 14, 2025 **What do you like best about ActiveCampaign?** Without any prior knowledge, ActiveCampaign is easy to use. The many possibilities with lists, campaigns, and automations help us inform our customers and employees, as well as monitor clicks and other engagement. **What do you dislike about ActiveCampaign?** Sometimes I miss the ability to properly test automations, especially when they include date dependencies. When you make a small mistake, you’re already one step further in your automation. A good testing feature, or a clear textual explanation of what your automation does, would be very helpful. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps us gain insight and overview of the mailings sent to customers, prospects, and employees. ### 21. Marketing to Our List of Clientele **Rating:** 5.0/5.0 stars **Reviewed by:** Courtney J. | Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 18, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** Able to stay in constant communication with our list of clients. **What do you dislike about ActiveCampaign?** Nothing, its great and has become more user friendly which was my only concern in the beginning **What problems is ActiveCampaign solving and how is that benefiting you?** Automating our marketing to our client base, and reaching them in a professional way. ### 22. Useful tool for keeping on top of email marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 29, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** Have been using Active Campaign for a number of years now and am very satisfied with it. It is the perfect online marketing tool for our business, letting us produce a seamless customer journey and keep tabs on all the analytics so we can see trends and changes as they happen. We use it everyday and find the platform itself is quite intuitive and fairly easy to use once you know the basics. There are also lots of features that we haven't accessed yet, which I'm sure would enhance our process further. It also integrates well with many of the other tools we use in our marketing activities. We also appreciate the service team, who when we've needed them have been extremely speedy in replying and very helpful. **What do you dislike about ActiveCampaign?** At times, some changes that have been implemented haven't made sense, but generally our only dislikes are when the system times out, or pages can't be reached. It doesn't happen often thankfully. **What problems is ActiveCampaign solving and how is that benefiting you?** We like to log all leads and follow their journey with us. Active Campaign allows us to do that very easily. We can build automations exactly as we need them and can follow all journeys seamlessly. ### 23. The best of the best! **Rating:** 5.0/5.0 stars **Reviewed by:** Allison B. | Owner, Founder// Coach, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 22, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** I love that I can rely on ActiveCampaign to be the best source for my email campaigns. It is easy to link this up with other platforms that I use, to streamline my business. I also appreciate all of the learning tools that are available. Loving the design aspect of an email, I so appreciate that it is very user friendly. **What do you dislike about ActiveCampaign?** The process of figuring out I need a domain/email back option was very confusing when first starting! (still a little confused on this) **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is a way for me to collect emails from landing pages/products I host on Thrive cart - I mostly use Active Campaign because of its compatibility with Thrive Cart. ### 24. From workflow design to API limits: A technical review of ActiveCampaign **Rating:** 4.5/5.0 stars **Reviewed by:** Atharvaa M. | solutions engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 05, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign strikes a perfect balance between power and usability. The automation builder is intuitive yet robust, making it easy to scale workflows. I also appreciate the seamless CRM integrations, strong personalization capabilities and flexible API which is great for building tailored, data driven customer journeys without needing multiple tools. The platform has the ability to drive measurable impact through smart automation. I see a 25% lift in email engagement and a 12% increase in conversion rates after implementing personalized workflows. **What do you dislike about ActiveCampaign?** It can be challenging to manage complex automations at scale especially when multiple teams are involved. Reporting could also be more granular for example attribution tracking across multi-channel campaigns sometimes lacks the depth needed for advanced analysis. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves key challenges around customer engagement, workflow automation and sales marketing alignment. For me, it's helped streamline lead nurturing and follow up processes through automated sequences, reducing manual effort by over 60%. The platform's behavioral tracking and segmentation tools allow for more targeted messaging which has led to 25% boost in email open rates and a 15% increase in qualified leads. Its integrated CRM also eliminates data silos, enabling smoother handoffs between marketing and sales teams and improving pipeline visibility. ### 25. Reliable Email Sending and Integrations, but Still a Bit Complex to Use **Rating:** 3.5/5.0 stars **Reviewed by:** Lloyd T. | Founder & Fractional COO, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 28, 2026 **What do you like best about ActiveCampaign?** Reliability for sending emails and integration capability **What do you dislike about ActiveCampaign?** Still a little complex to use, not completely intuitive **What problems is ActiveCampaign solving and how is that benefiting you?** It integrates with my website to capture submitted information, email and lead magnet subscribed to. This forms a basic prospect list that I email weekly. ### 26. Intuitive Interface, Solid Email Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Dan T. | Co-Founder/ CEO, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** December 11, 2025 **What do you like best about ActiveCampaign?** I primarily use ActiveCampaign for email marketing for my own company and clients, and it allows me to automate my email marketing systems and sequences. I like its ease of use and really enjoy the interface because it's uncomplicated. The initial setup of ActiveCampaign was simple, and switching to ActiveCampaign was appealing because I had heard it was more robust and easier to use. **What do you dislike about ActiveCampaign?** The AI agents seem pretty basic and sometimes struggle with niche contexts, particularly for entrepreneurs operating in hyper-niched markets. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign to automate my email marketing systems and sequences, making it easier to manage my marketing efforts. ### 27. Does what we need it to do but can feel a little clunky **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 04, 2025 **What do you like best about ActiveCampaign?** The ActiveCampaign email function is straightforward to use and contacts are easy to find through the various filters available. We use the platform regularly for both automated and manual email communications, and can't fault it in this regard. Customer service has been helpful whenever we're messaged about an issue or billing. **What do you dislike about ActiveCampaign?** The platform can feel a little clunky and I'm sure there are features we're not using, as some things feel a little hidden or aren't clear on how to integrate into our marketing practices. The email builder can be slow when adding or removing blocks too. It would be great to be able to simplify the contacts view as well, as there are so many available fields that we don't need and it can look overwhelming. **What problems is ActiveCampaign solving and how is that benefiting you?** We send a twice monthly EDM to our subscriber base via ActiveCampaign, and house our lists and other contacts in the CRM function. ### 28. April Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 02, 2020 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** duplicate campaigns is the best feature. **What do you dislike about ActiveCampaign?** Sometimes when you want to go back and you have already gone to the preview page you have to start over. **What problems is ActiveCampaign solving and how is that benefiting you?** Communication with clients is better with the chat bot ### 29. Easy-to-Use Automations That Deliver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** The automations we can run and the ease of use **What do you dislike about ActiveCampaign?** It’s a bit too expensive, especially when I need to add team members. **What problems is ActiveCampaign solving and how is that benefiting you?** Whe need a clear communication with our members, old members and potential members ### 30. Active Campaign Makes Email & SMS Notifications Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Lijo J. | Business Analysis, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 10, 2026 **What do you like best about ActiveCampaign?** As a website developer, we use Active Campaign to send email and SMS notifications when users register as new users, and to share new product information and other updates. **What do you dislike about ActiveCampaign?** It’s a bit complicated to work with the API for campaigns. **What problems is ActiveCampaign solving and how is that benefiting you?** You can send bulk messages or SMS through websites whenever there is a login or a registration. ### 31. Easy to learn, robust communication **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea H. | Founder and lead teacher, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 22, 2025 **What do you like best about ActiveCampaign?** I like the ability to customize messages for certain groups on my list. Anytime I need help, they are there via the chat support. **What do you dislike about ActiveCampaign?** I would like to use more of the features of ActiveCampaign. I have to take time to learn how to maximize those features for my business. **What problems is ActiveCampaign solving and how is that benefiting you?** Communicating with my clients for daily reminders and other messages. I am able to plan ahead, lay everything out, and communicate in a timely manner. I'm also able to hand off routine communication tasks to my Virtual Assistant, and she can manage many of my campaigns, which frees me to do other things. ### 32. Too Early to Tell—Need More Time Using It **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 17, 2026 **What do you like best about ActiveCampaign?** not sure yet we shall see once we get start using **What do you dislike about ActiveCampaign?** not sure yet we will see once we start using **What problems is ActiveCampaign solving and how is that benefiting you?** not sure yet we will see once we start using **Official Response from Nicole O.:** > Hi there! Thanks for taking the time to give us this early feedback. We are here to help if you need it - feel free to reach out to us at help@activecampaign.com! ### 33. ActiveCampaign: A Stellar Email Marketing Journey with Minor Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 02, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has been a fantastic tool for our organization's email marketing needs. The platform is incredibly user-friendly, making it easy for our team to navigate and manage campaigns efficiently. Setting up integrations with Zapier was a breeze, allowing seamless connections with other tools in our workflow. List management is straightforward and intuitive, streamlining our process for organizing and targeting our audience. Our content manager found the email design tool particularly easy to use, quickly adapting to its features without a steep learning curve. Additionally, the email domain and verification setup was simple and hassle-free, which was a significant improvement over issues we’ve faced with other platforms. **What do you dislike about ActiveCampaign?** While ActiveCampaign is highly effective, we’ve encountered a couple of challenges. The Google Sheets integration doesn’t always fire consistently, which has been frustrating as we haven’t fully identified the cause. Additionally, the lack of a native integration with Wix, our primary website lead generation tool for form fills, has been a drawback, as it would have further streamlined our workflow. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign tackles the complexity of email marketing with its intuitive, easy-to-use platform, enabling our organization to adopt and manage campaigns quickly. The user-friendly interface simplifies campaign creation and tracking, allowing our team to get up to speed without a steep learning curve. Seamless Zapier integration connects effortlessly with our tools, streamlining workflows. Straightforward list management makes audience segmentation a breeze, while the intuitive email design tool lets our content manager craft professional emails fast. The simple email domain and verification setup eliminates past setup headaches. These features save time, boost efficiency, and enable rapid adoption, empowering our team to drive effective email campaigns with ease. ### 34. AC User for 3 years - what I like and dislike **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 24, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** We receive a lot of support and options with our Plus plan - templates, automation, segmenting, personalization, one on one training. Being new to the platform when I started in my role, I was pleasantly surprised at how easy it was to learn and how much we're capable of accomplishing for our organization with these tools. We've grown our audience so much and raised a lot of money for our nonprofit! **What do you dislike about ActiveCampaign?** - While I love the Live chat function, it can sometimes take a few days to resolve an issue and has caused delays in our marketing operations even when I've tried to be proactive about an issue. - Plan restructuring and significant price increases this year **What problems is ActiveCampaign solving and how is that benefiting you?** Segment audiences large and small Stay in touch with supporters after their "transaction" (whether they adopt, donate, foster, etc.) Allowing our audiences to tell us what type of content they want to receive ### 35. All Tools in One Place with Easy Automation and Workflows **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** All tools in one place. Easy to build automations and workflows. **What do you dislike about ActiveCampaign?** The mobile app UI and functionality are very poor. **What problems is ActiveCampaign solving and how is that benefiting you?** A/C allows us to manage all lead distribution and communication work flows in one place. ### 36. Powerful Marketing Automation with Solution-Oriented Customer Support **Rating:** 4.0/5.0 stars **Reviewed by:** Anja P. | Dog Trainer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 01, 2026 **What do you like best about ActiveCampaign?** The marketing automation functions really well, an if there is a question the customer support will find a solution. **What do you dislike about ActiveCampaign?** When you are setting up your first automation, it is a little bit complicated - because some of the process isn't intuitiv. An the prize is high. **What problems is ActiveCampaign solving and how is that benefiting you?** I have multiple Funnels for my online tutoring business. With ActiveCampaign they run smoothly and I can see, which of the Funnels are working good and which need rethinking. ### 37. A software that is functional **Rating:** 3.5/5.0 stars **Reviewed by:** Gaëlle d. | chef entreprise individuelle, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** October 21, 2025 **What do you like best about ActiveCampaign?** A bit complex for a novice, but I'm managing anyway!! Useful for creating email capture forms on websites and blogs. (which not all competitors do!) I've been using it since 2018 now. I've also created automations. **What do you dislike about ActiveCampaign?** It's not always very intuitive, and the interface isn't very pleasant (small text). The cost is also something to consider. **What problems is ActiveCampaign solving and how is that benefiting you?** it allows me to set up my email capture forms and popups, which my other software does not allow. ### 38. ActiveCampaign helps me grow my online business **Rating:** 4.0/5.0 stars **Reviewed by:** Claudia S. | Online Marketing Strategist, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 17, 2025 **What do you like best about ActiveCampaign?** Active Campaign is a tool that can adapt to my business and I use it daily. This is reflected not only in the various subscription models but also in the diverse functionalities. When I started my online business, my main goal was to send out a newsletter. I've since automated a large part of the customer journey, and in the future, I want to explore additional features, such as CRM. I'm very happy with how well AC works with other tools (Integrations), such as Thrive Cart, and I've only had positive experiences with customer service so far. **What do you dislike about ActiveCampaign?** Initially, there was a subscription for absolute business starters for a very small budget. I'd like to see that back. My clients are initially intimidated by the powerful tool, but I also think it's particularly suitable for beginners. However, the investment should be as low as possible, since they don't generate much revenue in the beginning. How about a stipend for business starters for the first six months? **What problems is ActiveCampaign solving and how is that benefiting you?** I use Active Campaign to acquire new leads and automatically make them initial offers. I also regularly send newsletters and manual sales campaigns. Without ActiveCampaign, I wouldn't have an online business because I don't use social media. ### 39. Active campaign for lead management **Rating:** 4.0/5.0 stars **Reviewed by:** Louise H. | Marketing and Communications Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 01, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** We had looked at hubspot and similar tools but found them too expensive for what we needed for the size of our team. The functionality we get for the price we pay is great. **What do you dislike about ActiveCampaign?** There are a couple of things I have had to workaround using automations and additional fields which I think should just be automatically part of the solution **What problems is ActiveCampaign solving and how is that benefiting you?** We needed a decent place to track all our prospect data and interactions. We also use it for sending all our prospect emailshots. It is helping us to see who are warmest prospects are, It is saving us lots of time as it replaced a clunky not fit for purpose solution. ### 40. Simple, Straightforward Templates That Are Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 24, 2026 **What do you like best about ActiveCampaign?** Simple to use. The templates are easy to work with, and everything is straightforward overall. **What do you dislike about ActiveCampaign?** The performance is sometimes poor, and the price feels too high for what you get. **What problems is ActiveCampaign solving and how is that benefiting you?** Connect with customers. ### 41. This platform is mixed, overall I don't love it and I don't hate it. **Rating:** 4.0/5.0 stars **Reviewed by:** Josh J. | Director Communications, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 07, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** Simple and easy to start using, nothing intimidating. **What do you dislike about ActiveCampaign?** Not many options for fonts or the ways photos and graphics can be placed in campaigns, very rigid. Customer services is also hot or miss. **What problems is ActiveCampaign solving and how is that benefiting you?** Helping me reach subscribers. ### 42. Intuitive and Easy to Navigate, Though the Feature Set Can Feel Overwhelming **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 05, 2026 **What do you like best about ActiveCampaign?** It's easy to navigate, it's intuitive and helps us immensely. **What do you dislike about ActiveCampaign?** Sometimes it can be overwhelming because there are so many features. **What problems is ActiveCampaign solving and how is that benefiting you?** One place for communication needs. ### 43. I have had a great experience with AC. very easy to navigate for a non-tech person. **Rating:** 4.0/5.0 stars **Reviewed by:** Anastasia S. | CEO, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 21, 2025 **What do you like best about ActiveCampaign?** It is easy to use, and there are a lot of resources I can use to learn about it. I integrate forms into my website a lot and everything works just really well. Also I love that my emails actually get delivered and it is easy for customers to unsubscribe any time if they want to. **What do you dislike about ActiveCampaign?** Customer support is a little slow. I have one issue I was not able to fix - I was not able to do a split campaign. Hopefully that feature will get better in the future. **What problems is ActiveCampaign solving and how is that benefiting you?** It keeps my list engaged, lets me talk to many people at once and keep track of their engagement. Helps me sell my products. ### 44. Platform improvements over many years **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 26, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign offers a lot of customization in targeting large and small groups of subscribers in our email campaigns. Little touches like "Saved Responses" make it easier to save time in writing one-off emails to multiple promising leads on our list. I had Mailchimp before and AC has been more customizable. We even use the tagging feature in an integration with our membership site. I have been impressed with many platform improvements over the years I've been using AC, and in general they are responsive when we have questions about our account. Customer service has been excellent on the recent times I've made inquires. The Study Hall workshops they offer in major cities are also extremely helpful and worth attending. **What do you dislike about ActiveCampaign?** Occasionally I've had to follow up over time for customer service issues that were not resolved -- usually about complicated tech stuff on our account, or the migration when AC make changes to plan levels. The last rep I had was super helpful though and I was satisfied with the resolution. The biggest downside is that the phone app doesn't allow us to write a quick email on the fly to send to our lists. That is one thing I hope they will develop! For small businesses it's important to be able to send the occasional blast from phone -- and compose it also on the phone. **What problems is ActiveCampaign solving and how is that benefiting you?** AC is a seamless way of integrating our sales processes with our members' website, keeping in touch with regular buyers and bringing new subscribers in to our world. I appreciate all of the specific parameters I can use in building campaigns to target subgroups of members on our list. ### 45. Easy Campaign Management with Great Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriele C. | Business development manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 01, 2026 **What do you like best about ActiveCampaign?** Easy to use and manage campaigns Good customer support as well **What do you dislike about ActiveCampaign?** Price but the quality is great! If you have many contacts you need to pay a good price. **What problems is ActiveCampaign solving and how is that benefiting you?** Customer connection and event promotion ### 46. Many integrations, but a somewhat complicated interface **Rating:** 3.5/5.0 stars **Reviewed by:** Jose Angel M. | CConsultor de Marketing y ventas, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** April 22, 2026 **What do you like best about ActiveCampaign?** The number of integrations with other CMS and platforms. **What do you dislike about ActiveCampaign?** The interface can be complicated and cumbersome at first. **What problems is ActiveCampaign solving and how is that benefiting you?** We needed to have an out-of-the-box platform that would allow us to segment customers. ### 47. Easy Campaigns and Automation, but Lists and Contacts Need Refinement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 27, 2026 **What do you like best about ActiveCampaign?** Ease in creating campaigns and automation **What do you dislike about ActiveCampaign?** Lists and contacts need to be refined for ease of use **What problems is ActiveCampaign solving and how is that benefiting you?** Mailing to clients about promotions ### 48. Extensive Automation and Tagging Make Email Marketing a Breeze **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 02, 2025 **What do you like best about ActiveCampaign?** I like the extensive automation and tagging options and the general ease of use of the platform. **What do you dislike about ActiveCampaign?** The fact that you cannot copy over text written outside of the e-mail creator without it messing up the entire formatting (so you have to start the whole thing again). Having to type out the e-mail in Activecampaign is really counterintitive. They are also very quick to suspend your account if the payment doesn't go through the first time around and the grace period is only a few days, which can really hurt a business if there are some temporary card issues. **What problems is ActiveCampaign solving and how is that benefiting you?** E-mail marketing. ### 49. Email Organization and Optimization Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** Organization and optimization of emails that I send out **What do you dislike about ActiveCampaign?** The drag and drop elements can be a little glitchy when editing sometimes **What problems is ActiveCampaign solving and how is that benefiting you?** Helping me understand open rates and click through rates ### 50. Effortless Email Automation with Intuitive Design **Rating:** 4.5/5.0 stars **Reviewed by:** Aarti N. | Software Engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 29, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** I truly value how easy it is to create automated email campaigns and set up customer journeys. The drag-and-drop builder is highly intuitive, which makes the whole process seamless. Additionally, the platform offers strong features for segmentation and personalization. **What do you dislike about ActiveCampaign?** Honestly, I can't find anything to complain about. My overall experience has been extremely positive. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign allows us to automate our email marketing and nurture leads efficiently, eliminating the need for manual work. This not only saves us time but also enhances engagement, ensuring our customers receive personalized messages at the most opportune moments. As a result, our conversion rates have improved. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 1 comment, 2 upvotes - [View ActiveCampaign pricing details and edition comparison](https://www.g2.com/products/activecampaign/reviews?open_modal_url=%2Fes%2Fproducts%2Factivecampaign%2Fwishlists%3Fhost_path%3D%252Fproducts%252Factivecampaign%252Freviews&source=sticky_header_pin&page=9§ion=pricing&secure%5Bexpires_at%5D=2026-09-20+03%3A59%3A41+-0500&secure%5Bsession_id%5D=dfd78832-4d44-40c6-b5dd-019fa5d12b23&secure%5Btoken%5D=2f2776f7db5858220be3d379d0e28ce97aa6155a8178c0d2f6f95100fc673d9d&format=llm_user) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management - Contract/License Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics - Email Management - File Management - Deal Management **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records - Business Process Automation - Performance Management - Calendar Management - Sales Pipeline Management - Communication Management - Campaign Management **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design - Forms Creation & Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making - AI/Machine Learning - Social Media Integration - Third-Party Integrations **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - CRM Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics - Workflow Management - Opportunity Management - Sales Pipeline Management - Reporting/Analytics - Calendar Management - Pipeline Management - Content Management - Communication Management - Visual Analytics - Template Management - Predictive Analytics - Document Management - Channel Management - Commission Management - Field Sales Management **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms - Customizable Forms - Real-Time Notifications - Alerts/Notifications **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - Customizable Branding - SSL Security - API - Document Management - Document Storage - Collaboration Tools - Data Capture and Transfer - Autofill - Multi-Channel Distribution - Convert to PDF - Customizable Templates - Media Library - Generative AI - Full Text Search - Surveys & Feedback - Data Import/Export - Forms Management - Electronic Signature - Third-Party Integrations - Reporting/Analytics - Workflow Management - Template Management - Mobile Access **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting - Budgeting/Forecasting - Correlation Analysis - Competitive Analysis - Sales Trend Analysis - Statistical Analysis **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context - Pipeline Management - Workflow Management - Opportunity Management - Task Management - Contact Management - Calendar Management - Email Management - Campaign Management **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support - Third-Party Integrations - Social Media Integration - Customer Support - Multi-Channel Social Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking - Predictive Analytics - Visual Analytics - Task Management - Contact Management - Lead Management - Opportunity Management - Workflow Management **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Dynamic Modeling - Lead Qualification - Lead Capture - Real-Time Reporting - Contact Database - API - Reporting & Statistics - Role-Based Permissions - Collaboration Tools - Dashboard Creation - Modeling & Simulation - Exception Reporting - Generative AI - Sales Reports - Performance Metrics - "What If" Scenarios - Customizable Reports - Data Import/Export - AI Copilot - Graphical Data Presentation - Drag & Drop - Access Controls/Permissions - Alerts/Notifications - Business Process Control - Multi-Currency - Pipeline Reports **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Mobile Access - Lead Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Data Synchronization - Analysis - Sales Trend Analysis - Demographic/Firmographic Data - Real-Time Data **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Strategic Planning **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Prospecting Tools - Reporting/Analytics - AI Copilot - Auto-Dialer - For Sales Teams/Organizations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Additional Functionality** - Drag & Drop - Interaction Tracking - Customizable Fields - Multiple Scoring Models - CRM - Customer Segmentation - Predictive Analytics - Prioritization - Lead Qualification - Contact Database - Reporting & Statistics - Alerts/Notifications - Email Marketing - Lead Nurturing - Web Forms - Document Storage - Search/Filter - Prospecting Tools - Email Tracking - Sales Forecasting - Customizable Templates - Lead Generation - Sales Reports - Lead Distribution - Data Enrichment - AI Copilot - API - Real-Time Notifications - Lead Capture - Reminders - Generative AI - Forecasting - Email Templates - Activity Dashboard - Activity Tracking - Workflow Automation **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Third-Party Integration - Internal Chat Integration - Collaboration Tools - Prospecting Tools - Real-Time Data **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **AI Automation - SMS Marketing** - AI SMS **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Generative AI** - AI Text Generation - Generative AI - Proposal Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Calendar/Reminder System **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification **Additional Functionality** - Search/Filter - Alerts/Notifications - Data Import/Export - Lead Capture - Batch Processing - Email Tracking - Tagging - Pipeline Reports - Drag & Drop - Segmentation - Customizable Fields - Role-Based Permissions - Interaction Tracking - CRM - Document Storage - AI Copilot - Contact Database - Referral Tracking - Quotes/Estimates - Multi-Channel Communication - Lead Qualification - Marketing Automation - Email Templates - Sales Reports - Customer Journey Mapping - Reminders - Lead Scoring - Data Security - Customizable Reports - Calendar Sync - For Startups - Performance Metrics - Sales Trend Analysis - For iPad Devices - Customizable Templates - Activity Tracking - Reporting & Statistics - For Mac Devices - Landing Pages/Web Forms - Lead Nurturing - Gamification - Prioritization - Web-based Deployment - Softphone - Single Sign On - Customer Database - Event Triggered Actions - Mobile App - Email Sequences - Customer Segmentation - Lead Assignment - For Small Businesses - Live Chat - Business Card/Badge Scanning - Data Visualization - Customer Social Profiles - Social Promotion - Monitoring - Engagement Tracking - Social Media Monitoring - Customer Engagement - Sentiment Analysis - Brand Tracking - Audience Targeting - Workflow Automation **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top ActiveCampaign Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,563 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,316 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (15,139 reviews)