Verified User in Retail
AR
Verified User in Retail
Small-Business (50 or fewer emp.)
"Efficient and very intuitive scenario editor"
5/5
What do you like best about Actito?

The datamart studio which is very easy to build and understand Review collected by and hosted on G2.com.

What do you dislike about Actito?

unhosted images for message of emails created Review collected by and hosted on G2.com.

Response from Jonathan Wuurman πŸ‘‹πŸ¦Ύ of Actito

Hello,

Thank you for sharing your thoughts about Actito. I'm pleased to read that you like our scenario builder and data market studio. The tip you share is worth mentioning think about your model for today but anticipate what you want to do in 6-12 months that will allow you to put the appropriate foundation for scaling.

Concerning your point on hosting images, if you import your HTML with a zip file, we host the images on our infrastructure. The same if you leverage our templates.

But if your point is the possibility to change that image? I agree that this is not easily possible; you will have to work with one of our DAM (digital asset management) partners.

Feel free to reach out if you want to dig deeper.

I wish you a fantastic day,

Kr,

Jonathan

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"I had a good experience with Actito, always available when you need help."
3.5/5
What do you like best about Actito?

The customer service, the features, as well as the interface Review collected by and hosted on G2.com.

What do you dislike about Actito?

I can't think of anything that I like less. Review collected by and hosted on G2.com.

Response from Jonathan Wuurman πŸ‘‹πŸ¦Ύ of Actito

Hello and thank you for this positivity that you share with the community.

Service, functionality, and interface are three elements that you highlight, thank you for that.

Have a great week,

Jonathan

Olivier M.
OM
Olivier M.
Consultant email Marketing / CRM - GΓ©rant & Fondateur OMD
Small-Business (50 or fewer emp.)
"Actito - OMD"
5/5
What do you like best about Actito?

User friendly intreface.

Multi-table approach.

Great support Team. Review collected by and hosted on G2.com.

What do you dislike about Actito?

I can't find anything to complain about. Review collected by and hosted on G2.com.

Response from Jonathan Wuurman πŸ‘‹πŸ¦Ύ of Actito

Thank you so much, Olivier.

Our users should reach out to you to bounce ideas and craft impactful Activation strategies thanks to your deep knowledge of Actito and how you extract the maximum value from our platform.

Thank you for being part of our power users. If you want to connect with Olivier https://www.linkedin.com/in/oliviermerz/

See you soon,

Jonathan

Verified User in Medical Devices
UM
Verified User in Medical Devices
Small-Business (50 or fewer emp.)
"It's very easy and helpful tool"
4/5
What do you like best about Actito?

That you can do a list to send them emails at once and you can design any picture including the sentences you want to write. Review collected by and hosted on G2.com.

What do you dislike about Actito?

There are a lot of steps you have to do before sending an email, it's a bit confusing Review collected by and hosted on G2.com.

Response from Jonathan Wuurman πŸ‘‹πŸ¦Ύ of Actito

Hello,

Thank you for mentioning that our email editor is very flexible. I would love to see some of your campaigns.

The fact you mention "steps" is a choice we made to help our less experienced people ensure they have put all the necessary attention when crafting their campaigns. But the five steps can seem a bit too much, but I can guarantee it serve as a kind of checklist.

Which steps do you believe are too much?

Keep sharing with us, as we can always integrate your feedback into our roadmap.

I wish you a lovely day,

Jonathan

See how Actito improved
Renaud F.
RF
Renaud F.
ChargΓ© de projets CRM
Enterprise (> 1000 emp.)
"An intuitive platform serving a hundred of my collaborators"
4/5
What do you like best about Actito?

The "user-friendly" and intuitive side of the newsletter editor, both for our periodic mailings and for our CRM operations. A management of our databases that matches our communication. Review collected by and hosted on G2.com.

What do you dislike about Actito?

Few things, except that the management of our users' rights sometimes lacks a bit of flexibility. Review collected by and hosted on G2.com.

Response from Jonathan Wuurman πŸ‘‹πŸ¦Ύ of Actito

Ah Renaud, you can't imagine how much reading you here makes me happy.

A long-time user, and if Actito is where it is, it's partly thanks to you too. Always the first to test our new features, providing us with rich feedback, thank you a thousand times for that.

Regarding the rights, you are right, it can lack a bit of flexibility. We made a choice to create custom configurations based on a client's briefing. This allows the license administrator on the client side to apply these to their users. Maybe a little refresh of these with your CSM?

Verified User in Insurance
AI
Verified User in Insurance
Mid-Market (51-1000 emp.)
"Great marketing automation tool for small to medium sized businesses"
4/5
What do you like best about Actito?

Actito is super flexible and the team provides great customer support. We were able to set up a custom database and implement complex marketing automation scenarios in just a few weeks.

The tool is very easy to use and is ideal for companies wanting to start using marketing automation. Review collected by and hosted on G2.com.

What do you dislike about Actito?

The e-mail templates are too simple and not always very flexible. A lead scoring module would be an excellent addition. Review collected by and hosted on G2.com.

Response from Jonathan Wuurman πŸ‘‹πŸ¦Ύ of Actito

Database implementation, I couldn't agree more that this is where you start your journey within Marketing Automation.

For the template, you should look at this https://cdn.actito.be/fe/actito-documentation-client/campaign/en/Using_the_Library_of_Modules.html. We now give access to all the blocks that we have developed in the last few years. This gives you endless possibilities from the single, double colon to RSS and much more. Let me know your thoughts about it.

Thank you for sharing with us, and for the lead scoring, I will double bake that one.

FV
Fanny V.
E-Mailing Specialist
Mid-Market (51-1000 emp.)
"Perfect tool for small and medium business"
4.5/5
What do you like best about Actito?

What I like about ACTITO is the fact that's it's easy to use, powerfull and has a large pannel of features Review collected by and hosted on G2.com.

What do you dislike about Actito?

Reporting could be more developed and adapted in function of each users Review collected by and hosted on G2.com.

Response from Jonathan Wuurman πŸ‘‹πŸ¦Ύ of Actito

Fanny,

You just pushed the three words that are the most important to me: easy to use, powerful, and large pannel of features. Thank you a gazillion times for that.

;

For the reporting needs, I would really invite you to chat with your CSM. They could share with you what we do with our AMI (Actito marketing intelligence) Add-on ;-)

I wish you a fantastic week,

Jonathan

Verified User in Automotive
AA
Verified User in Automotive
Small-Business (50 or fewer emp.)
"COmplete tool for audience activation and data collection"
4.5/5
What do you like best about Actito?

Easy to use

Flexibility of the implementation team to connect the tool with the CRM

Variety in the format

Good way to collect additional prospect and generate leads Review collected by and hosted on G2.com.

What do you dislike about Actito?

No big issue with the tool and the support is quite good Review collected by and hosted on G2.com.

Response from Jonathan Wuurman πŸ‘‹πŸ¦Ύ of Actito

πŸ™πŸ»,

I don't know if it's on purpose but using the word "Activation" is like the holy grail for all of us at Actito. We are on a mission to help brands extract the maximum value from their data to delight their customer and build long-lasting relations.

Thank you so much for that.

Jonathan

ED
Eveline D.
Marketing Officer
Mid-Market (51-1000 emp.)
"Great automation tool and professional service"
4/5
What do you like best about Actito?

User-friendly tool; clear dashboard; a variety of mailing options (e.g. scenarios); professional & friendly support/service of the team (in our case: thank you Dean and co.); thinking together about the best approach to bring the company's story to the customer Review collected by and hosted on G2.com.

What do you dislike about Actito?

Email editor/templates could be more flexible Review collected by and hosted on G2.com.

Response from Jonathan Wuurman πŸ‘‹πŸ¦Ύ of Actito

Hello Eveline,

Dean and co are for sure our superheroes; thank you for mentioning it.

For the mail editor, we work very hard to give more options; a side effect is maybe making it overwhelming. Can you share your major frustration with me? I could discuss that with our team to improve the experience.

Anyways thank you very much for this review.

Kinds regards,

Jonathan

Lieven D.
LD
Lieven D.
Digital Marketing Consultant
Enterprise (> 1000 emp.)
"Fun to use, powerful tool"
4/5
What do you like best about Actito?

dynamic content based on a varied range of conditions and data. Actito is also very fast and testing the personalisation scenario's is handy Review collected by and hosted on G2.com.

What do you dislike about Actito?

bad error handling; not clear where the error is when you get a vague message. creating data for test profiles could be handier. Review collected by and hosted on G2.com.

Response from Jonathan Wuurman πŸ‘‹πŸ¦Ύ of Actito

Hello Lieven,

Thank you for taking the time to share your thoughts and experience with us.

You are so right about those "bad error handling." I did share it with the product team directly. Your feedback will be very helpful to prioritize this in our future releases πŸ™.

They will listen more to you than me.