MR
Manon R.
Mid-Market (51-1000 emp.)
"Very good tool and great team. Email design is a bit limited..."
4/5
What do you like best about Actito?

The Actito team is very helpful and highly responsive. Manon M and Manon K always respond to us very quickly and are always proactive with suggestions.

At least once a week, I handle the design of emails/newsletters, the selection of targeting, and their sending. I also sometimes have to change emails already present in scenarios. For all this, I find this tool intuitive and quite easy to use. Review collected by and hosted on G2.com.

What do you dislike about Actito?

I find the possibility of designing emails quite limited:

- not being able to upload our own brand font.

- quite a low limit in terms of email size: I sometimes have to reduce the pixels of my images and even have to try several times to be able to send them. This is quite unfortunate because, in addition to the time it takes me, the quality of the images is affected...

- lack of design adaptation depending on the device used (mobile/desktop). Review collected by and hosted on G2.com.

Response from Jonathan Wuurman 👋🦾 of Actito
Edit edit

This is the kind of review we love, highlighting that people coupled with technology are a force of proposition, music to my ears.

A huge thank you for that Manon and yes team M are experts in their field and share their expertise with great pleasure.

Then I read the frustration about the email editor, always a complicated subject because we have to find that balance between flexibility, ensuring the rendering, user experience. I want to ask you if we could have a 30-minute call where you show me your points of frustration and potential improvements with that I could see the product team and potentially integrate elements from our session into the roadmap. If that sounds good to you jonathan.wuurman@actito.com

Again a huge thank you and have a great day to you and the team.

J

Pádraig W.
PW
Pádraig W.
Small-Business (50 or fewer emp.)
"Fantastic, intuitive tool with excellent support"
4.5/5
What do you like best about Actito?

Actito is a great tool; it has everything you need and more from a marketing automation shandpoint, and setting up marketing automation flows is easy with its intuitive UI. The level of support with Actito is also noteworthy. The team is incredibly knowledgeable about their product and are always happy to support. Review collected by and hosted on G2.com.

What do you dislike about Actito?

Integration could be improved with the likes of Salesforce: the addition of native connectors to make the process of integration less manual would be the only thing I would flag here Review collected by and hosted on G2.com.

Response from Jonathan Wuurman 👋🦾 of Actito
Edit edit

Hello Pádraig,

Really happy to read that Actito helps you get your work done in a decent way, and that you like our automation capabilities.

Mentionning the support team is also very valuable as we are convinced that People with Tech make the difference.

Concerning SalesForce, you are right. We don't have a native integration yet, although we have many customs integrations with them. Most of the time my feeling is that you need to go custom because SF has been tweaked to the specific needs of the client, which makes native integrations nearly impossible due to non-standard data models.

Feel free to reach out if you want to talk about the possibilities.

Kr,

J

MM
Marie-Claire M.
Small-Business (50 or fewer emp.)
"Simple use of the platform and personalized follow-up!"
4.5/5
What do you like best about Actito?

With Actito, we have the opportunity to create numerous email campaigns and we are free to express ourselves and personalize our content as we imagine it. Setting up scenarios is easy to use and very practical to adapt according to the activation or follow-up plans we wish to implement.

Big plus: whenever we have a question, the support team is attentive and goes out of their way to find the most suitable solution for us.

Thanks to our DAS Cécile who is there to closely follow all our projects! ✨ Review collected by and hosted on G2.com.

What do you dislike about Actito?

We would be delighted if Actito implemented the tracking of SMS campaign groups 😉 Review collected by and hosted on G2.com.

Response from Jonathan Wuurman 👋🦾 of Actito
Edit edit

Hello Marie-Claire,

Thank you for sharing and delighted to read that you can customize as you imagine 💪

And I can only confirm that Cécilé is a great expert who has this passion for supporting and helping our clients to extract maximum value from our platform.

I take note of the group mode SMS campaigns and share this with the Product team.

Many thanks and have a great end of the week,

Jonathan

Ivan V.
IV
Ivan V.
Small-Business (50 or fewer emp.)
"Simple and effective marketing software"
5/5
What do you like best about Actito?

It's a very simple and intuitive software yet offers great personalisation capabilities, especially on the data model side, also the customer team is extremely helpful and supportive. Review collected by and hosted on G2.com.

What do you dislike about Actito?

The lack of in-platform data manipulation (workflows) and native connectors to some CRMs like Salesforce, this is something that would make the integration with other systems much faster and simpler. I think this is critical since one of the biggest advantages I see to actito is the flexibility on the data model. Review collected by and hosted on G2.com.

Response from Jonathan Wuurman 👋🦾 of Actito
Edit edit

Hello Ivan,

First, thank you so much for dropping us a review. This is so useful for us and I can share those with all the shadow people.

And yes, you are right, we have an incredible customer team who know the product very well, and can think solution with our clients.

I also like the fact you point out our data capabilities to enhance personalization, as we are strong believers that this is the way to deliver our clients' expectations.

Concering native integration, I would love to have a short chat with you and one of my integration specialists. We do have a couple of them with platforms such as SalesForce, but most of the time we have to make them tailor-made due to the complexity of the data schema at the third party end. Feel free to drop me an email at jonathan.Wuurman@actito.com

In the meantime, I can share a couple of links and I should definitely take a look at Zapier and Make, as we Are part of their offering.

See how Actito improved
EC
Emre C.
Chargé de communication commerciale
Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)
"Easy and very user-friendly"
4.5/5
What do you like best about Actito?

The ease with which emails are created via drag and drop, as well as the different scenarios, are easily customizable. The reporting is also quite clear and easy to handle. In case of a problem or difficulty, a team member is always easily reachable! Review collected by and hosted on G2.com.

What do you dislike about Actito?

Our use being "basic", I did not notice any weaknesses :). Review collected by and hosted on G2.com.

Response from Jonathan Wuurman 👋🦾 of Actito
Edit edit

Hello Emre,

Thank you for sharing this, and I assure you nothing is basic as long as it delivers value to your clients 🥰

For the people who read your sharing, do you have a custom template that integrates both your graphic charter and the "components" you have identified, or do you use the templates available on our platform?

Again, a thousand thanks for this.

AG
Aymeric G.
Enterprise (> 1000 emp.)
"Daily use of Actito"
4/5
What do you like best about Actito?

1st thing = Actito is super user friendly. :)

The tool is very easy to handle on a daily basis.

I like the ease of creating:

- segmentations

- scenarios according to triggers

- the targeting is powerful

- fast customer support

I like the fact that we manage the construction of our database ourselves. Review collected by and hosted on G2.com.

What do you dislike about Actito?

The statistics are not effective. The Actito index is useless because it is often "biased." Review collected by and hosted on G2.com.

Response from Jonathan Wuurman 👋🦾 of Actito
Edit edit

Hello Aymeric,

A pleasure to start my day by reading your review. You highlighted what for me (also a marketer) are the key features of Actito. I might have added the ability to personalize channels with all the data available, but I am biased 😅.

Regarding analytics, for email campaigns have you ever worked with campaign groups? In my day-to-day, it helps me a lot. A little link for you https://cdn3.actito.com/fe/actito-documentation/fr/docs/Creating_and_managing_campaign_groups

Afterwards, it is totally correct to say that Actito is limited because we do not want to replace BI tools, but facilitate the connection with them. Feel free to send me a PM I would be delighted to hear your use cases (jonathan.wuurman@actito.com).

The Actito index, it's a debate I would be happy to challenge with you as well. In my life as a CSM, I have used it mainly in the context of segmentation using the global index vs the individual. This allows you to create segments related to engagement. But let's agree if you are doing segmentation it can be redundant and less precise.

Available to continue this pleasant exchange and thanks again!

See how Actito improved
Alexandre D.
AD
Alexandre D.
Enterprise (> 1000 emp.)
"Use of the platform"
5/5
What do you like best about Actito?

A very ergonomic platform, easy to use and with a multitude of features to create beautiful email projects. The software allows us to carry out all our email projects and we are also starting to create cross-channel CRM scenarios. A team and support that are attentive and very available for all our issues. Review collected by and hosted on G2.com.

What do you dislike about Actito?

The limitation of blocks in the campaign targeting section when targeting is quite complex. Review collected by and hosted on G2.com.

Response from Jonathan Wuurman 👋🦾 of Actito
Edit edit

Hello Alexandre,

I loved reading this review and thank you for that.

Email and multichannel through CRM projects ❤️🚀 it's for this type of need that we exist and want to respond to.

For your point on targeting, I would be delighted if you could share a very complete one with me so that I can get an idea and have you ever considered concatenating a targeting within a targeting and refining the latter?

Thanks again for sharing and available jonathan.wuurman@actito.com

Verified User in Apparel & Fashion
AA
Verified User in Apparel & Fashion
Mid-Market (51-1000 emp.)
"A friendly and professional service"
5/5
What do you like best about Actito?

My team are new to email marketing. We have required a lot of hand-holding over our initial onboarding process and Actito have helped us every step of the way. Review collected by and hosted on G2.com.

What do you dislike about Actito?

This is an observation rather than a critisism as we are on a journey together that started almost from scratch, but sometimes I feel we can spend hours discussing theory ahead of actually implementing actions. Review collected by and hosted on G2.com.

Response from Jonathan Wuurman 👋🦾 of Actito
Edit edit

Hello thank you for this review and so happy to read we were able to provide you and your team with a decent onboarding to get the basics of email marketing right.

Concerning the balance between theory and action, it's for sure always tricky. I like to say that having/crafting a strategic plan for 12 months is key to identifying the different tactical pieces that will be required.

We wish you all the best and look forward to some amazing journey that you provide for your clients.

Lucile M.
LM
Lucile M.
Mid-Market (51-1000 emp.)
"A great experience with Actito"
5/5
What do you like best about Actito?

Actito offers an intuitive interface that simplifies the management of my campaigns across all platforms: email, SMS, etc. The richness of the features has allowed me to personalize my messages in depth, which has significantly improved my clients' engagement. We are very well supported by the team and support. Review collected by and hosted on G2.com.

What do you dislike about Actito?

The only drawback I am currently encountering is that I cannot contact clients without emails via the SMS channel on the platform. Review collected by and hosted on G2.com.

Response from Jonathan Wuurman 👋🦾 of Actito
Edit edit

Hello Lucile,

Thank you for sharing your experience and delighted to read it. You are therefore equipped to deliver multichannel personalization, that's great. I would be delighted to see some of the journeys you have deployed in Actito (I know I'm curious).

Our support team is always ready like the scouts ;-)

Regarding your point about sending SMS without email, I presume it's related to the fact that your unique key is an email in your data model? If so, normally, but to discuss with your account, you can have several keys in Actito, including the mobile number, which is normally like a unique email per contact.

At your disposal and I wish you a lovely day,

J

DR
David R.
Small-Business (50 or fewer emp.)
"An accessible Marketing Automation tool"
4/5
What do you like best about Actito?

Actito is a platform that is easy to understand where the UI/UX is intuitive. Therefore, it is very simple to navigate and use the different modules. Review collected by and hosted on G2.com.

What do you dislike about Actito?

It is imperative to add sending logs to understand when a trigger is in error (e.g., ACS), to be able to manipulate a trigger workflow in real-time without having to stop it, rename it, then duplicate it, and finally modify it. Review collected by and hosted on G2.com.

Response from Jonathan Wuurman 👋🦾 of Actito
Edit edit

Hello David,

Thank you for this precise feedback.

Would you have an example for the error part on the trigger? I think I do not have enough understanding of your scenarios and therefore find it difficult to help you here.

I can only support the point of real-time workflow updates, having often discussed with the team that the complexity is related to the expected action(s) and analytical consolidation.

Basically, what do we do with the people in the scenario and how can we compare individuals who would have gone through an updated workflow.

You will have understood the option to duplicate to modify it and the possibility of making a hard stop on the scenario or waiting for the entire target to go through the different actions.

Now happy to have some use cases from you to be able to feed our thoughts on the subject. Feel free to contact me at jonathan.wuurman@actito.com

For the filter part, you can create segments that apply filters on the reports, could this potentially meet your need?