--- title: Actito Reviews meta\_title: 'Actito Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 179 reviews by the users' company size, role or industry to find out how Actito works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 179 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Actito Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **helpful and supportive customer support** of Actito, enhancing their overall experience with the tool. [(7 mentions)](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1727881&qs=pros-and-cons#reviews) Users find Actito's **ease of use** invaluable, allowing for effortless customization and effective marketing campaign management. [(6 mentions)](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1727693&qs=pros-and-cons#reviews) Users value Actito's **powerful automation features** that enhance customer engagement and streamline marketing efforts. [(5 mentions)](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1728768&qs=pros-and-cons#reviews) Users highlight the **exceptional support** from Actito, which enhances their experience and facilitates achieving business goals. [(5 mentions)](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1728695&qs=pros-and-cons#reviews) Users appreciate the **automation efficiency** of Actito, making campaign management and customer engagement seamless and effective. [(4 mentions)](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1728802&qs=pros-and-cons#reviews) Users find **integration issues** with Actito, noting slow implementation and the need for more native connectors. [(4 mentions)](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1727381&qs=pros-and-cons#reviews) Users find the **learning curve steep** due to complex features and a less intuitive interface affecting usability. [(4 mentions)](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1727167&qs=pros-and-cons#reviews) Users find **complexity in automation and integration** , requiring extra knowledge and support, making it less intuitive. [(3 mentions)](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1727051&qs=pros-and-cons#reviews) Users encounter **integration difficulties** due to slow implementation and lack of native connectors, complicating system connectivity. [(3 mentions)](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1728006&qs=pros-and-cons#reviews) Users find the **integration difficulty** with Actito problematic, highlighting slow implementation and lack of native connectors. [(3 mentions)](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1729055&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Actito ##### 1. Customer Support Users appreciate the **helpful and supportive customer support** of Actito, enhancing their overall experience with the tool. [ See 7 mentions ](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1727881&qs=pros-and-cons#reviews) See Related User Reviews ![Micca S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Micca S.") MS Micca S. 5.0/5 "Efficient, User-Friendly, and Secure Marketing Solution" What do you like about Actito? I use Actito for Marketing Automation and Scenarios. I really like its user-friendly and intuitive interface, which makes things a lot easier. The exc FC Felice C. Mid-Market (51-1000 emp.) 4.5/5 "Exceptional Marketing and Customer Engagement with Actito" What do you like about Actito? With Actito, we have realized a longer customer lifetime thanks to the amazing customer engagement features. Using the tool, it is always easy to cust ##### 2. Ease of Use Users find Actito's **ease of use** invaluable, allowing for effortless customization and effective marketing campaign management. [ See 6 mentions ](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1727693&qs=pros-and-cons#reviews) See Related User Reviews ![Micca S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Micca S.") MS Micca S. 5.0/5 "Efficient, User-Friendly, and Secure Marketing Solution" What do you like about Actito? I use Actito for Marketing Automation and Scenarios. I really like its user-friendly and intuitive interface, which makes things a lot easier. The exc FC Felice C. Mid-Market (51-1000 emp.) 4.5/5 "Exceptional Marketing and Customer Engagement with Actito" What do you like about Actito? With Actito, we have realized a longer customer lifetime thanks to the amazing customer engagement features. Using the tool, it is always easy to cust ##### 3. Automation Users value Actito's **powerful automation features** that enhance customer engagement and streamline marketing efforts. [ See 5 mentions ](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1728768&qs=pros-and-cons#reviews) See Related User Reviews ![Micca S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Micca S.") MS Micca S. 5.0/5 "Efficient, User-Friendly, and Secure Marketing Solution" What do you like about Actito? I use Actito for Marketing Automation and Scenarios. I really like its user-friendly and intuitive interface, which makes things a lot easier. The exc FC Felice C. Mid-Market (51-1000 emp.) 4.5/5 "Exceptional Marketing and Customer Engagement with Actito" What do you like about Actito? With Actito, we have realized a longer customer lifetime thanks to the amazing customer engagement features. Using the tool, it is always easy to cust ##### 4. Helpful Users highlight the **exceptional support** from Actito, which enhances their experience and facilitates achieving business goals. [ See 5 mentions ](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1728695&qs=pros-and-cons#reviews) See Related User Reviews ![Micca S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Micca S.") MS Micca S. 5.0/5 "Efficient, User-Friendly, and Secure Marketing Solution" What do you like about Actito? I use Actito for Marketing Automation and Scenarios. I really like its user-friendly and intuitive interface, which makes things a lot easier. The exc FC Felice C. Mid-Market (51-1000 emp.) 4.5/5 "Exceptional Marketing and Customer Engagement with Actito" What do you like about Actito? With Actito, we have realized a longer customer lifetime thanks to the amazing customer engagement features. Using the tool, it is always easy to cust ##### 5. Automation Efficiency Users appreciate the **automation efficiency** of Actito, making campaign management and customer engagement seamless and effective. [ See 4 mentions ](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1728802&qs=pros-and-cons#reviews) See Related User Reviews ![Micca S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Micca S.") MS Micca S. 5.0/5 "Efficient, User-Friendly, and Secure Marketing Solution" What do you like about Actito? I use Actito for Marketing Automation and Scenarios. I really like its user-friendly and intuitive interface, which makes things a lot easier. The exc FC Felice C. Mid-Market (51-1000 emp.) 4.5/5 "Exceptional Marketing and Customer Engagement with Actito" What do you like about Actito? With Actito, we have realized a longer customer lifetime thanks to the amazing customer engagement features. Using the tool, it is always easy to cust ### 5 Cons or Disadvantages of Actito ##### 1. Integration Issues Users find **integration issues** with Actito, noting slow implementation and the need for more native connectors. [ See 4 mentions ](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1727381&qs=pros-and-cons#reviews) See Related User Reviews ![Micca S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Micca S.") MS Micca S. 5.0/5 "Efficient, User-Friendly, and Secure Marketing Solution" What do you dislike about Actito? Personally, one is the segmentation depth can be cumbersome and could benefit from a more streamlined interface and two is the integration speed becau ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "CGR Cinémas - Digital marketing" What do you dislike about Actito? Basic campaigns are easy, but when you start building complex automation scenarios or integrating multiple data sources, it can get technical ##### 2. Learning Curve Users find the **learning curve steep** due to complex features and a less intuitive interface affecting usability. [ See 4 mentions ](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1727167&qs=pros-and-cons#reviews) See Related User Reviews ![Micca S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Micca S.") MS Micca S. 5.0/5 "Efficient, User-Friendly, and Secure Marketing Solution" What do you dislike about Actito? Personally, one is the segmentation depth can be cumbersome and could benefit from a more streamlined interface and two is the integration speed becau ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "CGR Cinémas - Digital marketing" What do you dislike about Actito? Basic campaigns are easy, but when you start building complex automation scenarios or integrating multiple data sources, it can get technical ##### 3. Complexity Users find **complexity in automation and integration** , requiring extra knowledge and support, making it less intuitive. [ See 3 mentions ](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1727051&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "CGR Cinémas - Digital marketing" What do you dislike about Actito? Basic campaigns are easy, but when you start building complex automation scenarios or integrating multiple data sources, it can get technical ML Mikes L. Small-Business (50 or fewer emp.) 4.5/5 "Comprehensive Approach for Marketing, but Demands High Pay" What do you dislike about Actito? Actito has a subscription fee that is higher, making some businesses less profitable The advanced features calls extra knowledge and support, affect ##### 4. Integration Difficulties Users encounter **integration difficulties** due to slow implementation and lack of native connectors, complicating system connectivity. [ See 3 mentions ](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1728006&qs=pros-and-cons#reviews) See Related User Reviews ![Micca S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Micca S.") MS Micca S. 5.0/5 "Efficient, User-Friendly, and Secure Marketing Solution" What do you dislike about Actito? Personally, one is the segmentation depth can be cumbersome and could benefit from a more streamlined interface and two is the integration speed becau ![Pádraig W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pádraig W.") PW Pádraig W. Small-Business (50 or fewer emp.) 4.5/5 "Fantastic, intuitive tool with excellent support" What do you dislike about Actito? Integration could be improved with the likes of Salesforce: the addition of native connectors to make the process of integration less manual would be ##### 5. Integration Difficulty Users find the **integration difficulty** with Actito problematic, highlighting slow implementation and lack of native connectors. [ See 3 mentions ](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1729055&qs=pros-and-cons#reviews) See Related User Reviews ![Micca S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Micca S.") MS Micca S. 5.0/5 "Efficient, User-Friendly, and Secure Marketing Solution" What do you dislike about Actito? Personally, one is the segmentation depth can be cumbersome and could benefit from a more streamlined interface and two is the integration speed becau ![Pádraig W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pádraig W.") PW Pádraig W. Small-Business (50 or fewer emp.) 4.5/5 "Fantastic, intuitive tool with excellent support" What do you dislike about Actito? Integration could be improved with the likes of Salesforce: the addition of native connectors to make the process of integration less manual would be ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 1/25/2022 "Efficient and very intuitive scenario editor" 5/5 What do you like best about Actito? The datamart studio which is very easy to build and understand Review collected by and hosted on G2.com. What do you dislike about Actito? unhosted images for message of emails created Review collected by and hosted on G2.com. Recommendations to others considering Actito: Take the time to build a data model efficient. The creation of scenarios will be all the more easy Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? the easy data collect by forms Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-5295165/official_response/edit) Hello, Thank you for sharing your thoughts about Actito. I'm pleased to read that you like our scenario builder and data market studio. The tip you share is worth mentioning think about your model for today but anticipate what you want to do in 6-12 months that will allow you to put the appropriate foundation for scaling. Concerning your point on hosting images, if you import your HTML with a zip file, we host the images on our infrastructure. The same if you leverage our templates. But if your point is the possibility to change that image? I agree that this is not easily possible; you will have to work with one of our DAM (digital asset management) partners. Feel free to reach out if you want to dig deeper. I wish you a fantastic day, Kr, Jonathan Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 3/3/2022 "I had a good experience with Actito, always available when you need help." 3.5/5 What do you like best about Actito? The customer service, the features, as well as the interface Review collected by and hosted on G2.com. What do you dislike about Actito? I can't think of anything that I like less. Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? The automation of emails Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-5393520/official_response/edit) Hello and thank you for this positivity that you share with the community. Service, functionality, and interface are three elements that you highlight, thank you for that. Have a great week, Jonathan Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![Olivier M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olivier M.") OM Olivier M. Consultant email Marketing / CRM - Gérant & Fondateur OMD Small-Business (50 or fewer emp.) 11/22/2021 "Actito - OMD" 5/5 What do you like best about Actito? User friendly intreface. Multi-table approach. Great support Team. Review collected by and hosted on G2.com. What do you dislike about Actito? I can't find anything to complain about. Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? Sending the right message to the right contact. We have managed to improve the relevancy of our emails. Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-5142011/official_response/edit) Thank you so much, Olivier. Our users should reach out to you to bounce ideas and craft impactful Activation strategies thanks to your deep knowledge of Actito and how you extract the maximum value from our platform. Thank you for being part of our power users. If you want to connect with Olivier https://www.linkedin.com/in/oliviermerz/ See you soon, Jonathan Validated ReviewerSource: Organic ![Verified User in Medical Devices](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Medical Devices") UM Verified User in Medical Devices Small-Business (50 or fewer emp.) 11/24/2021 "It's very easy and helpful tool" 4/5 What do you like best about Actito? That you can do a list to send them emails at once and you can design any picture including the sentences you want to write. Review collected by and hosted on G2.com. What do you dislike about Actito? There are a lot of steps you have to do before sending an email, it's a bit confusing Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? I can reach as many customers and send what I want without putting them in the to or BCC field Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-5152336/official_response/edit) Hello, Thank you for mentioning that our email editor is very flexible. I would love to see some of your campaigns. The fact you mention "steps" is a choice we made to help our less experienced people ensure they have put all the necessary attention when crafting their campaigns. But the five steps can seem a bit too much, but I can guarantee it serve as a kind of checklist. Which steps do you believe are too much? Keep sharing with us, as we can always integrate your feedback into our roadmap. I wish you a lovely day, Jonathan [See how Actito improved](https://cdn.actito.be/fe/actito-documentation-client/campaign/en/Creating_a_new_E-mail_campaign.html) Validated ReviewerIncentivizedSource: Seller invite ![Renaud F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Renaud F.") RF Renaud F. Chargé de projets CRM Enterprise (\> 1000 emp.) 4/27/2021 "An intuitive platform serving a hundred of my collaborators" 4/5 What do you like best about Actito? The "user-friendly" and intuitive side of the newsletter editor, both for our periodic mailings and for our CRM operations. A management of our databases that matches our communication. Review collected by and hosted on G2.com. What do you dislike about Actito? Few things, except that the management of our users' rights sometimes lacks a bit of flexibility. Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? We send several million emails each month today, from just over 25 subscriptions. Since the establishment of our CRM department, the consumption of our audiovisual media from our newsletters has taken an increasingly important place. Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-4705199/official_response/edit) Ah Renaud, you can't imagine how much reading you here makes me happy. A long-time user, and if Actito is where it is, it's partly thanks to you too. Always the first to test our new features, providing us with rich feedback, thank you a thousand times for that. Regarding the rights, you are right, it can lack a bit of flexibility. We made a choice to create custom configurations based on a client's briefing. This allows the license administrator on the client side to apply these to their users. Maybe a little refresh of these with your CSM? Current UserValidated ReviewerSource: OrganicAI Translated ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") AI Verified User in Insurance Mid-Market (51-1000 emp.) 4/30/2021 "Great marketing automation tool for small to medium sized businesses" 4/5 What do you like best about Actito? Actito is super flexible and the team provides great customer support. We were able to set up a custom database and implement complex marketing automation scenarios in just a few weeks. The tool is very easy to use and is ideal for companies wanting to start using marketing automation. Review collected by and hosted on G2.com. What do you dislike about Actito? The e-mail templates are too simple and not always very flexible. A lead scoring module would be an excellent addition. Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? We are a small team, so we needed a simple tool to help us automate our marketing campaigns. With the help of the support team we were up and running live in just a few weeks. Using Actito has helped us cut our campaign setup time in half and we are already seeing good engagement with our campaigns. Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-4713598/official_response/edit) Database implementation, I couldn't agree more that this is where you start your journey within Marketing Automation. For the template, you should look at this https://cdn.actito.be/fe/actito-documentation-client/campaign/en/Using\_the\_Library\_of\_Modules.html. We now give access to all the blocks that we have developed in the last few years. This gives you endless possibilities from the single, double colon to RSS and much more. Let me know your thoughts about it. Thank you for sharing with us, and for the lead scoring, I will double bake that one. Current UserValidated ReviewerSource: Organic FV Fanny V. E-Mailing Specialist Mid-Market (51-1000 emp.) 6/1/2021 "Perfect tool for small and medium business" 4.5/5 What do you like best about Actito? What I like about ACTITO is the fact that's it's easy to use, powerfull and has a large pannel of features Review collected by and hosted on G2.com. What do you dislike about Actito? Reporting could be more developed and adapted in function of each users Review collected by and hosted on G2.com. Recommendations to others considering Actito: Multi language management, super efficient and pro-active account manager. Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? ACTITO allows us to send mass mailing, triggered, scenarized and transactional email. It is also a powerfull tool with large connection plugs such as API, webservices, webhook and RSS feeds. Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-4775592/official_response/edit) Fanny, You just pushed the three words that are the most important to me: easy to use, powerful, and large pannel of features. Thank you a gazillion times for that. ; For the reporting needs, I would really invite you to chat with your CSM. They could share with you what we do with our AMI (Actito marketing intelligence) Add-on ;-) I wish you a fantastic week, Jonathan Current UserValidated ReviewerSource: Organic ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") AA Verified User in Automotive Small-Business (50 or fewer emp.) 11/22/2021 "COmplete tool for audience activation and data collection" 4.5/5 What do you like best about Actito? Easy to use Flexibility of the implementation team to connect the tool with the CRM Variety in the format Good way to collect additional prospect and generate leads Review collected by and hosted on G2.com. What do you dislike about Actito? No big issue with the tool and the support is quite good Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? Data enrichment Collect new prospect via specific campaign on Facebbok Animation of existing database Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-5142434/official_response/edit) 🙏🏻, I don't know if it's on purpose but using the word "Activation" is like the holy grail for all of us at Actito. We are on a mission to help brands extract the maximum value from their data to delight their customer and build long-lasting relations. Thank you so much for that. Jonathan Validated ReviewerIncentivizedSource: Seller invite ED Eveline D. Marketing Officer Mid-Market (51-1000 emp.) 5/14/2021 "Great automation tool and professional service" 4/5 What do you like best about Actito? User-friendly tool; clear dashboard; a variety of mailing options (e.g. scenarios); professional & friendly support/service of the team (in our case: thank you Dean and co.); thinking together about the best approach to bring the company's story to the customer Review collected by and hosted on G2.com. What do you dislike about Actito? Email editor/templates could be more flexible Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? They help us to communicate in a professional way with our customers through different types of mailings and scenarios (customer journey) and optimize the database. Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-4739656/official_response/edit) Hello Eveline, Dean and co are for sure our superheroes; thank you for mentioning it. For the mail editor, we work very hard to give more options; a side effect is maybe making it overwhelming. Can you share your major frustration with me? I could discuss that with our team to improve the experience. Anyways thank you very much for this review. Kinds regards, Jonathan Current UserValidated ReviewerSource: Organic ![Lieven D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lieven D.") LD Lieven D. Digital Marketing Consultant Enterprise (\> 1000 emp.) 4/28/2021 "Fun to use, powerful tool" 4/5 What do you like best about Actito? dynamic content based on a varied range of conditions and data. Actito is also very fast and testing the personalisation scenario's is handy Review collected by and hosted on G2.com. What do you dislike about Actito? bad error handling; not clear where the error is when you get a vague message. creating data for test profiles could be handier. Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? contact activity history, performant mailing, easy to create mails, working towards custom content and segments. Personalisation and dynamic conent made a few complex communication scenario's a lot easier to create. Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-4708864/official_response/edit) Hello Lieven, Thank you for taking the time to share your thoughts and experience with us. You are so right about those "bad error handling." I did share it with the product team directly. Your feedback will be very helpful to prioritize this in our future releases 🙏. They will listen more to you than me. 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