--- title: Actito Reviews meta\_title: 'Actito Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 179 reviews by the users' company size, role or industry to find out how Actito works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 179 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Actito Reviews & Product Details Visit Website Actito is a SaaS customer engagement platform designed to help marketing teams independently create and orchestrate personalized omnichannel experiences. This innovative solution empowers businesses to engage their customers effectively across various channels, ensuring that marketing efforts are not only cohesive but also tailored to individual preferences and behaviors. Targeted primarily at mid-sized to large companies, Actito serves organizations that require a comprehensive and unified approach to their marketing activities. By consolidating customer data into a single platform, Actito enables marketing teams to manage their campaigns more efficiently. The platform is particularly beneficial for businesses looking to enhance their customer engagement strategies through real-time, personalized messaging across multiple channels, including email, SMS, push notifications, WhatsApp, RCS, Wallet, ad audiences, call centers, and print. One of the standout features of Actito is its ability to centralize and activate customer data. This functionality allows users to design and target messages that resonate with their audience, enhancing the overall effectiveness of marketing campaigns. The integration of artificial intelligence further streamlines the marketing process, making it more agile and responsive to changing customer needs. By leveraging AI, Actito helps marketers analyze data trends and optimize their strategies, ultimately driving growth and improving customer relationships. Additionally, Actito's secure European infrastructure ensures that customer data is handled with the utmost care, adhering to strict privacy regulations. This focus on data security is particularly appealing to companies operating within the EU or those that prioritize compliance with data protection laws. With headquarters in Belgium and offices in France and Spain, Actito has established a strong presence in the European market and currently supports over 250 clients worldwide. In summary, Actito is more than just a marketing tool; it is a comprehensive platform that supports businesses in transforming their marketing efforts into significant growth drivers. By offering a unified solution for managing customer engagement across various channels, Actito enables organizations to create personalized experiences that foster customer loyalty and drive business success. * * * Product Website Actito Seller [Ibexa](https://www.g2.com/sellers/ibexa) Discussions [Actito Community](https://www.g2.com/products/actito/discuss) Languages Supported English, French, Dutch, Spanish Solution Type All-in-One Overview by Isabelle Henry Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/actito/pricing) ## Actito Integrations (25) What do users say about integrations? Verified by Actito [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Commerce (formerly Magento Commerce) ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bynder ](https://www.g2.com/products/bynder/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Cloudinary ](https://www.g2.com/products/cloudinary/reviews)[ ![Product Avatar 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify Plus ](https://www.g2.com/products/shopify-plus/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Sugar Market ](https://www.g2.com/products/sugar-market/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WhatsApp Business Platform ](https://www.g2.com/products/whatsapp-business-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Wisepops ](https://www.g2.com/products/wisepops/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Wizaly ](https://www.g2.com/products/wizaly/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews) Show More ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") UL Verified User in Leisure, Travel & Tourism Small-Business (50 or fewer emp.) 1/28/2021 "Committed to successful partnership" 5/5 What do you like best about Actito? From the beginning of our discussions, Actito has shown they've been committed to creating a successful partnership and fostering a long-term relationship. This has been especially appreciated during the turbulent uncertainty created by Covid. In the short time that we've been using Actito, the visual presentation of our emails has improved, and the process of creating our campaigns is much easier and less time-consuming. We've continued with our previous email strategies, along with implementing new ones because of Covid, and have been able to achieve some business goals that had been on our priority list for some time. In addition, the Actito staff we have worked with have been very supportive and helpful. Review collected by and hosted on G2.com. What do you dislike about Actito? This is a specific and minor issue, but it seems it is not possible to update a message that is connected to a scenario, so if you need to make changes to a message in a scenario, you must duplicate the message, make your changes, save it as a new message, and then end the current scenario, duplicate it, connect it to the new message, save it as a new scenario, and then start the new scenario. I would love it if it was possible to just update the message itself and keep the scenario running with that updated message without have to take all the above-mentioned steps. Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? Throughout the last year, we have needed to send more frequent updates to customers; Actito has allowed us to be able to quickly and efficiently do this. We've also implemented some new automated communications that convey important messages to our customers and help make their experience using our products better and smoother. Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-4576208/official_response/edit) The word commit just made the entire week of our organization; this is exactly what we strive for. Thank you. Concerning updating the campaign link to the scenario. At this stage, it's a decision we took to avoid problems around statistics and incoherence in the journey. But we might upgrade this in the future so keep sharing cases with your CSM. Thank you Current UserValidated ReviewerSource: Organic ![Laurane C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laurane C.") LC Laurane C. Digital marketeer Mid-Market (51-1000 emp.) 1/20/2021 "A great tool which allows you to perform your marketing campaigns the right way!" 4/5 What do you like best about Actito? Actito can offer what others can't : a performance dashboard of your latest campaigns when login in, a visual complete report you can custom with your campaign groups, huge amount of criteria's in your (saved) target groups, a top deliverability follow up, powerful html templates and a multi languages management. I also like some nice-to-have features such as the overview of your data model & tables, the click report with the most clicked links (visually showed directly from your campaign), the filters available on your campaigns & automation lists, the GA tracking... Last but not least, human support and follow up when needed. Review collected by and hosted on G2.com. What do you dislike about Actito? Maybe to offer the possibility to modify an automation already running? Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? It's super smooth and easy to use. The reports are precise and you have an overview of your converted customers directly. They also work with agile methodologies with their customers which is super interesting when you are in a learning/testing phase with your business. Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-4563788/official_response/edit) You are definitely a power user; thank you so much for sharing all this with the community. We do evaluate more options to update running scenarios without taking risk to do more bad than good. I will keep you posted with the potential upgrades, and who knows maybe you will be our beta tester ;-) Validated ReviewerSource: Organic ![Deborah B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deborah B.") DB Deborah B. Chef de projet digital & CRM Mid-Market (51-1000 emp.) 5/21/2021 "Connecting to customers easily with Actito" 4/5 What do you like best about Actito? Keeping contact with our database is easy and using Actito is very intuitive Review collected by and hosted on G2.com. What do you dislike about Actito? The complexity of compiling all the data (technical part of this tool, not simple for a marketing product manager and requires technical skills) Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? - Problems : database connection (technical part, very complex for me) - Automation is a benefit Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-4756264/official_response/edit) Hello Deborah, Huge thank you for sharing with us. Happy to read you can easily connect with your customers with Actito. I can also understand that budling a relational model can be sometimes "tricky" we do try to offer a no code approach but some pieces still need to be improved. Nevertheless check regularly with your SM they should be able to assist you and share their expertise with you. And if I can do anything just reach out. I wish you a wonderful week, Jonathan Current UserValidated ReviewerSource: Seller invite BR Bruno R. Digital System Expert Mid-Market (51-1000 emp.) 6/1/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Excellent Service with brilliant team of passionate professionals" 4/5 What do you like best about Actito? They are great people -techies, success managers and even sales: a pro team with a twist Review collected by and hosted on G2.com. What do you dislike about Actito? Learning curve of some advanced features Review collected by and hosted on G2.com. Recommendations to others considering Actito: Have a chat with their team and give it a try, you won't be disappointed Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? Campaign management, user recruitement, activation & engagment funnel Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-4755198/official_response/edit) Hello Bruno, First, thank you for being a customer for such a long time. And thank you for putting the people first from techy up to sales; we don't read that so often ^^ About the learning curve, I admit putting more advance feature require a certain learning curve which might not always be easy. We do our best to keep things simple and powerful, but this is definitely a challenge. Thank you for sharing with us, Kind regards, Jonathan Current UserValidated ReviewerSource: Organic ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") AB Verified User in Banking Enterprise (\> 1000 emp.) 11/22/2021 "Great tool" 4.5/5 What do you like best about Actito? Great interface, easy to learn. Nice automation tools. Possibility to manage your client database easily. Review collected by and hosted on G2.com. What do you dislike about Actito? Few possibilies to customize landing pages. Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? Contact with clients. Automatization of processes. Easy creation of landing pages. Productivity increased. Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-5142495/official_response/edit) Hi, Thank you for sharing this with us. Badging us with "Great Tool" is for sure something we love to read. For landing pages we agree, this is not a strength we focus more on the form part (aka data). Depending on your needs you can easily leverage our API to enhance the end-user experience. Happy to share some cases if you are interested. You can contact me by e-mail jonathan.wuurman@actito.com [See how Actito improved](https://developers.actito.com/api-reference/forms-v4#operation/forms-participations-create) Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") AH Verified User in Hospitality Mid-Market (51-1000 emp.) 11/24/2021 "Reliable and efficient teams. Agile approach ideal for small and medium size companies." 4/5 What do you like best about Actito? Skilled people, reliable key account manager and flexible solution. Review collected by and hosted on G2.com. What do you dislike about Actito? Very specific technical issues may take longer to be adressed. Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? Enable small CRM and emarketing teams to produce efficient communications to guests. Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-5151148/official_response/edit) Thank you very much for those kind words. Agile is part of our DNA, and our people are present to help you scale. The famous sentence "Think big start small" is how we like to do things. A technical question can sometimes take a bit more time as it can request a specific resource to provide the appropriate answer. Although an excellent thing, we keep hiring people to provide an even faster response. Keep sharing with us. That is the best way to improve the product and the service. Have a fantastic day, Jonathan Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") AN Verified User in Non-Profit Organization Management Mid-Market (51-1000 emp.) 4/27/2021 "Powerful tool that offers many possibilities in marketing automation" 4.5/5 What do you like best about Actito? - User friendly - Advanced data model that meets our needs - Many possibilities for marketing automation - Data-driven with a lot of information available on campaigns and profiles - Proactive, efficient, and flexible Actito team - GDPR compliant and multilingual Review collected by and hosted on G2.com. What do you dislike about Actito? - the impossibility of modifying ongoing scripted campaigns - the reporting of forms which could be more visual, like email campaigns Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? - traffic, leads, and profile conversions - segmentation of our numerous databases - scripted campaigns for better retention, loyalty, and time savings for our teams Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-4706870/official_response/edit) A huge thank you for the feedback. I will quickly pass this on to the Product team. In the context of scenarios, it is unfortunately complicated to modify when it is in progress because the impacts can be numerous. From experience, we advise duplicating the existing one and making the desired changes. To stop the existing one by choosing between two options: - Wait until all the steps have been covered. - An immediate stop. Nevertheless, your point is very relevant, and I think it is at the level of scenario testing that we should work. For example, simulate a complete journey. Feel free to contact me jonathan.wuurman@actito.com Current UserValidated ReviewerSource: OrganicAI Translated ![Maxim A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maxim A.") MA Maxim A. Digital & Community Leader Small-Business (50 or fewer emp.) 4/27/2021 "one central marketing automation tool" 4/5 What do you like best about Actito? Manage e-mail campaigns: Fast, convenient & clear Review collected by and hosted on G2.com. What do you dislike about Actito? Manage targeting part: this can be complicated for an unexperienced user Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? We use it to send our daily e-mailing campaigns, newsletters as well as commercial e-mails. Actito is automatically linked to our master database, which in turn, is linked to our website. This way, all the data enters the tool automatically. Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-4705298/official_response/edit) Hello Maxim, Thank you for reaching out, always a pleasure to read your opinion. Concerning targeting, I do agree, depending on the complexity of the data model, this can become quickly overwhelming. A little tip is to build "saved targeting" that you can share with your CSM to validate the accuracy of what has been done. From there, you will be able to leverage these in the different campaigns modules but also scenario up to exports; -) I hope this helps? Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 4/29/2021 "A nice tool for intuitive marketing automation campaign creation" 4/5 What do you like best about Actito? The team is very helpful and responsive, they will do their best to help you achieve your campaign goals. They are very open and dynamic. The tool in itself is nice to work with, with a great detailed documentation Review collected by and hosted on G2.com. What do you dislike about Actito? At times, the platform's interface is hard to navigate / understand (especially if you've never used a marketing automation platform before). However they keep improving the user experience. I had minor difficulties understanding how to create targetings & segmentations Review collected by and hosted on G2.com. Recommendations to others considering Actito: Actito is a very nice Marketing Automation tool, with powerful features. If you're scared you don't have enough expertise in that field, don't hesitate: Actito's team is super helpful and will always go beyond expectations to help you achieve your goals! Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? They help us improve our customer journey and product experience Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-4710243/official_response/edit) Hello, Thank you for this review. The fact you mention tech and people proves that we have a different value proposition than most players. I don't know if you notice, but within Actito, you can now provide feedback on the interface. Share your thoughts. This will definitely help improve the UX and the UI. Again thank you. Validated ReviewerSource: Organic MR Marion R. DTC Manager Small-Business (50 or fewer emp.) 4/30/2021 "Complete tool and good support" 4/5 What do you like best about Actito? qualititive and reactive support this tool enables me to do everything I need regarding CRM, its quite user friendly Review collected by and hosted on G2.com. What do you dislike about Actito? price is quite high, you need to have a big database for positive return on investment Review collected by and hosted on G2.com. What problems is Actito solving and how is that benefiting you? Actito is a Marketing Automation tool, with functionnalities like automations and advanced targeting and segmentation Review collected by and hosted on G2.com. Show More Response from Jonathan Wuurman 👋🦾 of Actito [Editedit](https://www.g2.com/survey_responses/actito-review-4713914/official_response/edit) Hello Marion, I love to read "enable me to do everything related to CRM." ❤️ I can understand that our price structure can be a bit spicy for the smaller databases. We aim to help our customers grow their database, and the price will then become more sliced. Another angle of the pricing is to cover and fully use the different modules without extra fees, which should help have some peace of mind. In any case, happy to continue the conversation. Current UserValidated ReviewerSource: Organic ## Questions about Actito? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. 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