--- title: Act! Reviews meta\_title: 'Act! Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 518 reviews by the users' company size, role or industry to find out how Act! works for a business like yours. aggregate\_rating: rating\_value: 3.9 review\_count: 518 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- ### Act! Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Act!, enjoying its user-friendly interface and streamlined access to data. [(33 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635684&qs=pros-and-cons#reviews) Users value the **flexibility and customizability** of Act!, enhancing their customer management and marketing efforts. [(21 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635940&qs=pros-and-cons#reviews) Users value the **improved customer support** of Act!, appreciating fast response times and helpful assistance. [(18 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635928&qs=pros-and-cons#reviews) Users value the **comprehensive contact management system** in Act!, enhancing productivity and accessibility of client data. [(15 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635488&qs=pros-and-cons#reviews) Users appreciate the **intuitive organization** of Act!, effectively maximizing their daily and weekly scheduling for productivity. [(14 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635526&qs=pros-and-cons#reviews) Users are frustrated by the **lack of essential features** and burdensome update requirements of Act!, impacting usability and satisfaction. [(14 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635573&qs=pros-and-cons#reviews) Users find **integration issues** problematic, highlighting the need for smoother connections with other essential tools. [(13 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635160&qs=pros-and-cons#reviews) Users find the **learning curve steep** due to Act!'s outdated interface and complex feature navigation. [(11 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635196&qs=pros-and-cons#reviews) Users find Act! to be **not user-friendly** , citing its outdated interface and challenging setup processes as major drawbacks. [(9 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=2004434&qs=pros-and-cons#reviews) Users find Act! to have a **not intuitive interface** , which complicates navigation and makes it less user-friendly. [(6 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635891&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Act! ##### 1. Ease of Use Users appreciate the **ease of use** of Act!, enjoying its user-friendly interface and streamlined access to data. [ See 33 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635684&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Flexible, Customizable Database for Contacts and Notes" What do you like about Act!? It doesn't lock you into a structure. It can be easily customized to fit your industry and it has one database for me to keep my contacts and notatio ![Paul C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul C.") PC Paul C. Small-Business (50 or fewer emp.) 5.0/5 "Act! Feels Intuitive and Organized from Day One" What do you like about Act!? What I like most about Act! is how intuitive and organized it feels right out of the gate. ##### 2. Customer Management Users value the **flexibility and customizability** of Act!, enhancing their customer management and marketing efforts. [ See 21 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635940&qs=pros-and-cons#reviews) See Related User Reviews ![Will S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Will S.") WS Will S. 4.0/5 "Efficient CRM with Room for Improvement" What do you like about Act!? I like that Act! allows us to put all of our information in one place, making it incredibly helpful for organizing and keeping our files up to date, e ![Larry I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Larry I.") LI Larry I. 5.0/5 "An Indispensable CRM Solution for Effortless Contact Management" What do you like about Act!? I use Act! to manage contacts for my business, and I find it particularly valuable for its ability to rapidly and easily facilitate interactions with ##### 3. Customer Support Users value the **improved customer support** of Act!, appreciating fast response times and helpful assistance. [ See 18 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635928&qs=pros-and-cons#reviews) See Related User Reviews ![Tayler M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tayler M.") TM Tayler M. 5.0/5 "Easy to Use but System Crashing Issues" What do you like about Act!? I find Act! easy to use, which helps in keeping information organized. I particularly value the calendar for follow-ups because it helps me keep track ![Will S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Will S.") WS Will S. 4.0/5 "Efficient CRM with Room for Improvement" What do you like about Act!? I like that Act! allows us to put all of our information in one place, making it incredibly helpful for organizing and keeping our files up to date, e ##### 4. Contact Management Users value the **comprehensive contact management system** in Act!, enhancing productivity and accessibility of client data. [ See 15 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635488&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Flexible, Customizable Database for Contacts and Notes" What do you like about Act!? It doesn't lock you into a structure. It can be easily customized to fit your industry and it has one database for me to keep my contacts and notatio ![Larry I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Larry I.") LI Larry I. 5.0/5 "An Indispensable CRM Solution for Effortless Contact Management" What do you like about Act!? I use Act! to manage contacts for my business, and I find it particularly valuable for its ability to rapidly and easily facilitate interactions with ##### 5. Organization Efficiency Users appreciate the **intuitive organization** of Act!, effectively maximizing their daily and weekly scheduling for productivity. [ See 14 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635526&qs=pros-and-cons#reviews) See Related User Reviews ![Paul C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul C.") PC Paul C. Small-Business (50 or fewer emp.) 5.0/5 "Act! Feels Intuitive and Organized from Day One" What do you like about Act!? What I like most about Act! is how intuitive and organized it feels right out of the gate. ![Tayler M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tayler M.") TM Tayler M. 5.0/5 "Easy to Use but System Crashing Issues" What do you like about Act!? I find Act! easy to use, which helps in keeping information organized. I particularly value the calendar for follow-ups because it helps me keep track ### 5 Cons or Disadvantages of Act! ##### 1. Missing Features Users are frustrated by the **lack of essential features** and burdensome update requirements of Act!, impacting usability and satisfaction. [ See 14 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635573&qs=pros-and-cons#reviews) See Related User Reviews ![Will S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Will S.") WS Will S. 4.0/5 "Efficient CRM with Room for Improvement" What do you dislike about Act!? I see a significant opportunity for Act! to introduce an API that allows integration with data visualization tools like Tableau. This would enable acc ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy Mobile Access, with great cusomer support" What do you dislike about Act!? Some features are over complicated. Previous features are misisng. ##### 2. Integration Issues Users find **integration issues** problematic, highlighting the need for smoother connections with other essential tools. [ See 13 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635160&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 0.0/5 "ACT Sucks Working with Outlook" What do you dislike about Act!? We have used ACT so long, we are reluctant to jump at this point to another CRM. Our endless problem for years is that ACT will not stay integrated w ![Will S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Will S.") WS Will S. 4.0/5 "Efficient CRM with Room for Improvement" What do you dislike about Act!? I see a significant opportunity for Act! to introduce an API that allows integration with data visualization tools like Tableau. This would enable acc ##### 3. Learning Curve Users find the **learning curve steep** due to Act!'s outdated interface and complex feature navigation. [ See 11 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635196&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Flexible, Customizable Database for Contacts and Notes" What do you dislike about Act!? Requires more steps than I would like to get to accomplish my goal. It can be a bit out-dated and it does have a very limited AI platform. ![Lori M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lori M.") LM Lori M. Small-Business (50 or fewer emp.) 4.0/5 "Ease of Use" What do you dislike about Act!? sometimes the updates can be hard to figure out on your own ##### 4. Not User-Friendly Users find Act! to be **not user-friendly** , citing its outdated interface and challenging setup processes as major drawbacks. [ See 9 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=2004434&qs=pros-and-cons#reviews) See Related User Reviews ![Paul C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul C.") PC Paul C. Small-Business (50 or fewer emp.) 5.0/5 "Act! Feels Intuitive and Organized from Day One" What do you dislike about Act!? One downside of Act! is that the interface can feel a bit dated compared to newer platforms, which can make it less engaging to use day-to-day. ![Molly G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly G.") MG Molly G. Small-Business (50 or fewer emp.) 2.0/5 "Complex Email Marketing Capabilities but Outdated Interface" What do you dislike about Act!? I dislike the outdated and complex interface of Act!. It is reminiscent of software from the 1990s, which makes it less user-friendly and requires mod ##### 5. Not Intuitive Users find Act! to have a **not intuitive interface** , which complicates navigation and makes it less user-friendly. [ See 6 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635891&qs=pros-and-cons#reviews) See Related User Reviews ![Paul C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul C.") PC Paul C. Small-Business (50 or fewer emp.) 5.0/5 "Act! Feels Intuitive and Organized from Day One" What do you dislike about Act!? One downside of Act! is that the interface can feel a bit dated compared to newer platforms, which can make it less engaging to use day-to-day. ![Molly G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly G.") MG Molly G. Small-Business (50 or fewer emp.) 2.0/5 "Complex Email Marketing Capabilities but Outdated Interface" What do you dislike about Act!? I dislike the outdated and complex interface of Act!. It is reminiscent of software from the 1990s, which makes it less user-friendly and requires mod ![Greg G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Greg G.") GG Greg G. Vice President Small-Business (50 or fewer emp.) 1/2/2025 "I have been a continuous Act user since 1991." 3.5/5 What do you like best about Act!? Act's autmoated email marketing feature is extremely valuable in terms of staying in touch with my prospects and cliens. Review collected by and hosted on G2.com. What do you dislike about Act!? The India based customer support is not as good as the former US based customer support. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? Act's autmoated email marketing feature is extremely valuable in terms of staying in touch with my prospects and clients. Act helps me categorize, understand and communicate with my 30,000 customers and prospects. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-10702665/official_response/edit) It's great to hear from you, Greg! Thank you for this feedback. Validated ReviewerIncentivizedSource: Seller invite ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") UE Verified User in E-Learning Mid-Market (51-1000 emp.) 6/3/2025 "great application" 4/5 What do you like best about Act!? easy to use, and good for tracking information and users Review collected by and hosted on G2.com. What do you dislike about Act!? it has some errors and the plug ins dont work right Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? Helping to track the users and their communications Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-11256944/official_response/edit) Thank you for your review! Validated ReviewerIncentivizedSource: Seller invite ![Angelina S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Angelina S.") AS Angelina S. Principal Consultant Small-Business (50 or fewer emp.) 10/11/2024 "ACT helps us stay connected" 5/5 What do you like best about Act!? I really love the Marketing Automation which allows me to quickly and easily send email campaigns to targeted audiences. Review collected by and hosted on G2.com. What do you dislike about Act!? There are no downsides to using ACT. The only improvement I would make is to have the Marketing Automation results automatically carry over to ACT in the history for the contacts. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? ACT helps me reach my recipients with targeted messages. It's made our email campaigns so much less labor intensive! Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-10363324/official_response/edit) Thank you, Angelina, for letting us know that Act! Marketing Automation has simplified and optimized your marketing campaigns. We'd love to learn more about how you're using it! If you're interested in sharing your Act! Story, please click the link below. [See how Act! improved](https://www.act.com/success-stories/) Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Small-Business (50 or fewer emp.) 1/28/2025 "Consistently good CRM" 4.5/5 What do you like best about Act!? We have relied on Act for 25+ years for CRM. May not always be the easiest to use, but we find it reliable for daily use. Review collected by and hosted on G2.com. What do you dislike about Act!? Not always stable working with other applications (outlook, word). Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? It enables us to maintain client history and daily actions. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-10775329/official_response/edit) We appreciate you taking the time to provide feedback. We're sorry to hear that you've experienced some instability between Act! and other applications. That is not the experience we want you to have. Please contact us https://www.act.com/resources/contact/ or call 866-873-2006 so we can get a few more details, and provide some possible solutions. [See how Act! improved](https://www.act.com/resources/contact/) Current UserValidated ReviewerIncentivizedSource: Seller invite SS Sara S. Executive Director Small-Business (50 or fewer emp.) 9/7/2024 "Act!: A very helpful software for maintaining client relationships" 4.5/5 What do you like best about Act!? My favorite part about ACT! Is that I can put detailed notes about client accounts and can even attach files to these notes. Review collected by and hosted on G2.com. What do you dislike about Act!? It is very user friendly. There is really nothing I don't like. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? ACT! allows you to easily set reminders, keep notes about clients, add files such as invoices to the files and I like the ability to add custom fields and then sort by those fields. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-10197869/official_response/edit) We're thrilled to hear, Sara, that Act! is helping you manage your client accounts and details- and that you're leveraging Act!'s custom fields to stay organized! That's great to hear and we appreciate you taking the time to leave this review. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![mark T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "mark T.") MT mark T. director Small-Business (50 or fewer emp.) 11/6/2024 "good experience" 3.5/5 What do you like best about Act!? i can bestoke the sytem and very user friendly Review collected by and hosted on G2.com. What do you dislike about Act!? nothing its a great sytem no complaints at all apart from email sometimes does not attach Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? keep track of cases and good managemnt sytem Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-10464197/official_response/edit) Thank you, Mark, for your review. We are happy to hear that you are happy with Act! and find it user friendly! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller BG Brian G. Mid-Market (51-1000 emp.) 5/8/2024 "Easy to use and connect with customers" 4.5/5 What do you like best about Act!? We have a team of 5 sales reps who all need to connect with our customers daily. It integrates easily with Quotewerks whiich we use to create quotes and orders for our customers. It is easy for each of our sales people can check the history of customer communications saving time and allowing us operate much moreefficiently. Review collected by and hosted on G2.com. What do you dislike about Act!? The Act Marketing Automation is a little bit clunky to use. It woudl be useful if Act provided a larger bank of template emails to use in marketing campaigns and ensures these are full tested on all email clients - eg Gmail, Outlook, mobile and desktop. When we tested some templates they don't display well across all. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? We needed a single place to see all communications with customers regardless of which one of our sales people has been in touch. Act saves us time. We also have a sales person workign remoteley so havng the option of using Act for Web allows us all to stay connected. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-9623568/official_response/edit) We are happy to hear that Act! saving your team time and improving the efficiency of your operations, Brian. It's so great to hear from our customers and we really appreciate your review. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Allan L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allan L.") AL Allan L. Owner Small-Business (50 or fewer emp.) 10/9/2024 "Great CRM software!" 5/5 What do you like best about Act!? Page layout is very simple to work with. Review collected by and hosted on G2.com. What do you dislike about Act!? Back button doesn't always work when tagging contacts Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? Oragnization of contact information Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-10356229/official_response/edit) We appreciate you taking the time, Allan, to leave this review and let us know that Act! is helping your organize your business and it is simple to work with. Your feedback means a lot to us! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Small-Business (50 or fewer emp.) 1/30/2025 "Great product and experience" 5/5 What do you like best about Act!? Good contact tracking database. Use it all the time. Review collected by and hosted on G2.com. What do you dislike about Act!? n/a nothing to report. Its great and i dont have any complaints. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? Contact database administration. Lists of contacts. Perfect execution! Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-10785092/official_response/edit) We really appreciate your review. Thanks for letting us know that Act! is helping you manage your contacts. We hope you'll reach out to us at 866-873-2006 or check out act.com as we'd love to share all of the other things that Act! can be doing for you! Validated ReviewerIncentivizedSource: Seller invite ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Director Small-Business (50 or fewer emp.) 8/14/2024 "Reliable system - used for years" 5/5 What do you like best about Act!? I like the configurability of ACT. We have used this product for over 15 years and tailored it to reflect the data we want to collect and use about our users, suppliers and other contacts. The customer support is really good. Review collected by and hosted on G2.com. What do you dislike about Act!? The set up can be a little clunky, including the set up. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? allows me to keep on top of my customers profiles and logs all of our interations with them. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-10002615/official_response/edit) It's great to hear that you've customized Act! to work the way your business does, Stephen! Thank you for your review and for engaging with our Support team. We're here to help in any way we can! 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