--- title: Act! Reviews meta\_title: 'Act! Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 518 reviews by the users' company size, role or industry to find out how Act! works for a business like yours. aggregate\_rating: rating\_value: 3.9 review\_count: 518 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- ### Act! Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Act!, enjoying its user-friendly interface and streamlined access to data. [(33 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635684&qs=pros-and-cons#reviews) Users value the **flexibility and customizability** of Act!, enhancing their customer management and marketing efforts. [(21 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635940&qs=pros-and-cons#reviews) Users value the **improved customer support** of Act!, appreciating fast response times and helpful assistance. [(18 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635928&qs=pros-and-cons#reviews) Users value the **comprehensive contact management system** in Act!, enhancing productivity and accessibility of client data. [(15 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635488&qs=pros-and-cons#reviews) Users appreciate the **intuitive organization** of Act!, effectively maximizing their daily and weekly scheduling for productivity. [(14 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635526&qs=pros-and-cons#reviews) Users are frustrated by the **lack of essential features** and burdensome update requirements of Act!, impacting usability and satisfaction. [(14 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635573&qs=pros-and-cons#reviews) Users find **integration issues** problematic, highlighting the need for smoother connections with other essential tools. [(13 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635160&qs=pros-and-cons#reviews) Users find the **learning curve steep** due to Act!'s outdated interface and complex feature navigation. [(11 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635196&qs=pros-and-cons#reviews) Users find Act! to be **not user-friendly** , citing its outdated interface and challenging setup processes as major drawbacks. [(9 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=2004434&qs=pros-and-cons#reviews) Users find Act! to have a **not intuitive interface** , which complicates navigation and makes it less user-friendly. [(6 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635891&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Act! ##### 1. Ease of Use Users appreciate the **ease of use** of Act!, enjoying its user-friendly interface and streamlined access to data. [ See 33 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635684&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Flexible, Customizable Database for Contacts and Notes" What do you like about Act!? It doesn't lock you into a structure. It can be easily customized to fit your industry and it has one database for me to keep my contacts and notatio ![Paul C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul C.") PC Paul C. Small-Business (50 or fewer emp.) 5.0/5 "Act! Feels Intuitive and Organized from Day One" What do you like about Act!? What I like most about Act! is how intuitive and organized it feels right out of the gate. ##### 2. Customer Management Users value the **flexibility and customizability** of Act!, enhancing their customer management and marketing efforts. [ See 21 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635940&qs=pros-and-cons#reviews) See Related User Reviews ![Will S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Will S.") WS Will S. 4.0/5 "Efficient CRM with Room for Improvement" What do you like about Act!? I like that Act! allows us to put all of our information in one place, making it incredibly helpful for organizing and keeping our files up to date, e ![Larry I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Larry I.") LI Larry I. 5.0/5 "An Indispensable CRM Solution for Effortless Contact Management" What do you like about Act!? I use Act! to manage contacts for my business, and I find it particularly valuable for its ability to rapidly and easily facilitate interactions with ##### 3. Customer Support Users value the **improved customer support** of Act!, appreciating fast response times and helpful assistance. [ See 18 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635928&qs=pros-and-cons#reviews) See Related User Reviews ![Tayler M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tayler M.") TM Tayler M. 5.0/5 "Easy to Use but System Crashing Issues" What do you like about Act!? I find Act! easy to use, which helps in keeping information organized. I particularly value the calendar for follow-ups because it helps me keep track ![Will S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Will S.") WS Will S. 4.0/5 "Efficient CRM with Room for Improvement" What do you like about Act!? I like that Act! allows us to put all of our information in one place, making it incredibly helpful for organizing and keeping our files up to date, e ##### 4. Contact Management Users value the **comprehensive contact management system** in Act!, enhancing productivity and accessibility of client data. [ See 15 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635488&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Flexible, Customizable Database for Contacts and Notes" What do you like about Act!? It doesn't lock you into a structure. It can be easily customized to fit your industry and it has one database for me to keep my contacts and notatio ![Larry I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Larry I.") LI Larry I. 5.0/5 "An Indispensable CRM Solution for Effortless Contact Management" What do you like about Act!? I use Act! to manage contacts for my business, and I find it particularly valuable for its ability to rapidly and easily facilitate interactions with ##### 5. Organization Efficiency Users appreciate the **intuitive organization** of Act!, effectively maximizing their daily and weekly scheduling for productivity. [ See 14 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635526&qs=pros-and-cons#reviews) See Related User Reviews ![Paul C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul C.") PC Paul C. Small-Business (50 or fewer emp.) 5.0/5 "Act! Feels Intuitive and Organized from Day One" What do you like about Act!? What I like most about Act! is how intuitive and organized it feels right out of the gate. ![Tayler M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tayler M.") TM Tayler M. 5.0/5 "Easy to Use but System Crashing Issues" What do you like about Act!? I find Act! easy to use, which helps in keeping information organized. I particularly value the calendar for follow-ups because it helps me keep track ### 5 Cons or Disadvantages of Act! ##### 1. Missing Features Users are frustrated by the **lack of essential features** and burdensome update requirements of Act!, impacting usability and satisfaction. [ See 14 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635573&qs=pros-and-cons#reviews) See Related User Reviews ![Will S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Will S.") WS Will S. 4.0/5 "Efficient CRM with Room for Improvement" What do you dislike about Act!? I see a significant opportunity for Act! to introduce an API that allows integration with data visualization tools like Tableau. This would enable acc ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy Mobile Access, with great cusomer support" What do you dislike about Act!? Some features are over complicated. Previous features are misisng. ##### 2. Integration Issues Users find **integration issues** problematic, highlighting the need for smoother connections with other essential tools. [ See 13 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635160&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 0.0/5 "ACT Sucks Working with Outlook" What do you dislike about Act!? We have used ACT so long, we are reluctant to jump at this point to another CRM. Our endless problem for years is that ACT will not stay integrated w ![Will S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Will S.") WS Will S. 4.0/5 "Efficient CRM with Room for Improvement" What do you dislike about Act!? I see a significant opportunity for Act! to introduce an API that allows integration with data visualization tools like Tableau. This would enable acc ##### 3. Learning Curve Users find the **learning curve steep** due to Act!'s outdated interface and complex feature navigation. [ See 11 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635196&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Flexible, Customizable Database for Contacts and Notes" What do you dislike about Act!? Requires more steps than I would like to get to accomplish my goal. It can be a bit out-dated and it does have a very limited AI platform. ![Lori M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lori M.") LM Lori M. Small-Business (50 or fewer emp.) 4.0/5 "Ease of Use" What do you dislike about Act!? sometimes the updates can be hard to figure out on your own ##### 4. Not User-Friendly Users find Act! to be **not user-friendly** , citing its outdated interface and challenging setup processes as major drawbacks. [ See 9 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=2004434&qs=pros-and-cons#reviews) See Related User Reviews ![Paul C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul C.") PC Paul C. Small-Business (50 or fewer emp.) 5.0/5 "Act! Feels Intuitive and Organized from Day One" What do you dislike about Act!? One downside of Act! is that the interface can feel a bit dated compared to newer platforms, which can make it less engaging to use day-to-day. ![Molly G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly G.") MG Molly G. Small-Business (50 or fewer emp.) 2.0/5 "Complex Email Marketing Capabilities but Outdated Interface" What do you dislike about Act!? I dislike the outdated and complex interface of Act!. It is reminiscent of software from the 1990s, which makes it less user-friendly and requires mod ##### 5. Not Intuitive Users find Act! to have a **not intuitive interface** , which complicates navigation and makes it less user-friendly. [ See 6 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635891&qs=pros-and-cons#reviews) See Related User Reviews ![Paul C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul C.") PC Paul C. Small-Business (50 or fewer emp.) 5.0/5 "Act! Feels Intuitive and Organized from Day One" What do you dislike about Act!? One downside of Act! is that the interface can feel a bit dated compared to newer platforms, which can make it less engaging to use day-to-day. ![Molly G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly G.") MG Molly G. Small-Business (50 or fewer emp.) 2.0/5 "Complex Email Marketing Capabilities but Outdated Interface" What do you dislike about Act!? I dislike the outdated and complex interface of Act!. It is reminiscent of software from the 1990s, which makes it less user-friendly and requires mod ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") CC Verified User in Consulting Small-Business (50 or fewer emp.) 1/6/2025 "One of three legs of my business. I have used this software starting in about 1998." 5/5 What do you like best about Act!? I can look up people without knowing their names. For example, if I recall the person lives in Montana and that he or she is a laywer, I can look up that category and presto I can easily recognize the name from a short list of attorneys in Montana. ACT is easy to use and the support is good. I am a one person company and have over 8,000 names in my database which I have built over the past 27 years. Thus, it appears that I have entered slightly less than one person a day on average into my database for the past 27 years. ACT has been a lifesaver and has greatly increased the my efficiency which is what it is all about in my business. Because of my database, clients and even competitors call me to help them find certain types of people in various parts of the country. Thus, in my case ACT has become a marketing tool beyond my direct use of the software. People call me and say that they heard that "If Jeff can't help you, he will help you find the right person." I frequently get such calls. Becuase I tell my cleints and competitors about my ACT database, the word has spread and prospective clients call me out of the blue for help. I almost always can help them directly or from my ACT database. I am delighted. I call my ACT, my secret weapon. Review collected by and hosted on G2.com. What do you dislike about Act!? President and Board of Directors at ACT: I am concerned that when I retire that I wouldn't have access to my database of over 8,000 names. I made my concern known to ACT and because the regular support people didn't know how to address my concern, the President of ACT called me with a suitable solution. I am very happy. Imagine, the President of ACT called me! Couldn't ask for more. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? ACT is one of the foundational legs of my business. Without ACT, I would not be nearly as effective and profitable. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-10710639/official_response/edit) We're so thrilled that you reached out and let us know about your needs and that our CEO was able to contact you directly with a solution. We appreciate your feedback and wish you the very best in all of your future endeavors! 1/12/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite JF Jennifer F. Sales Consultant Small-Business (50 or fewer emp.) 4/19/2023 "Act for Sales" 5/5 What do you like best about Act!? I can keep a database of my clients and can see all contact made as well as see their annual spending. I can svgecuke follow up reminders and can email all clients at one time saving hours of time. Review collected by and hosted on G2.com. What do you dislike about Act!? Ever since they went to a mandatory annual renewal I have had continued problems with mail merge and it seems no one I talk to understands how to fix the issue. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? Time savings for keeping notes in Ins place and schedule follow up Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-7969363/official_response/edit) Jennifer, thank you for taking the time to share that Act! is making your workday a little easier, especially the ability to track your clients' spend and send bulk follow-up email reminders. We are sorry to hear you're having issues with mail merge and hope you'll give our support team another try at https://www.act.com/resources/contact/ or give us a call 866-873-2006 to see how we can provide some assistance. Thank you again for sharing your experience and feedback! 3/12/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![doug c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "doug c.") DC doug c. Board Chair Small-Business (50 or fewer emp.) 3/8/2025 "Long time ACT user" 4/5 What do you like best about Act!? Four things: 1. Holds all of my contact history 2. Allows for detailed notes 3. Content can be exported for analysis 4. It's a PC client app so it works when I don't have internet (for example, when in Zambia, on a plane w/o internet, etc.) Review collected by and hosted on G2.com. What do you dislike about Act!? I like ACT; it works fine; nothing I dislike Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? 1. Easy to find contact history and dialog/engagement via the notes 2. Can look at trends by exporting and analyzing contacts by a variety of fields Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-10923125/official_response/edit) We're thrilled to hear, Doug, that Act! is helping you manage your contacts and that you can easily analyze your data. We appreciate you taking the time to leave your review. Current UserValidated ReviewerIncentivizedSource: Seller invite VG Valeriano Suarez G. Email Marketing Coordinator Human Resources Mid-Market (51-1000 emp.) 1/28/2025 "Act! is excellent at organizing customer data and it makes it easy to manage everything" 4.5/5 What do you like best about Act!? Act! contact management facilitates my work by helping me maintain simple access to organized customer data. Flexible fields and tags in Act! help me establish proper contact categories which improve my organization. The email marketing tool transforms business outreach by enabling simultaneous personalized communication with multiple clients. My work processes function more efficiently because of these important system features. Review collected by and hosted on G2.com. What do you dislike about Act!? It does not have dedicated mobile applications for on-the-go contact management. The reporting tool needs improvement because it lacks extensive customization abilities and operational flexibility. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? Better contact organization together with improved client communication are key features of Act!. I create deep client connections through this system while also using its information management platform to deliver personalized email communications effectively. I can provide better lead care leading to quicker deals alongside stronger customer loyalty delivering success to our business. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-10777471/official_response/edit) We just love hearing, Valeriano, that Act! is helping you stay organized and optimize your communications with your clients. If you're using Act! Premium Cloud, we hope you'll check out our newest and most intuitive Act! mobile app, Act! Premium Cloud Mobile. It allows you to manage contacts, activities, and opportunities on-the-go from any Apple iOS or Android device. [See how Act! improved](http://qrco.de/bfHAfg) Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Small-Business (50 or fewer emp.) 9/19/2025 "user since 2006" 4.5/5 What do you like best about Act!? We can customize fields and tables to fit our business needs. ACT has so much more capability for marketing and managing opportunities that we don't even use. Review collected by and hosted on G2.com. What do you dislike about Act!? The downside is filling out this survey. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? This has been our CRM since 2006. We have been able to customize it to our needs. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-11705619/official_response/edit) Thank you for letting us know Act! is helping you grow your insurance business. Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") AC Verified User in Construction Mid-Market (51-1000 emp.) 6/30/2025 "Cloud based ACT!" 3.5/5 What do you like best about Act!? That our newest version is cloud based and so much faster Review collected by and hosted on G2.com. What do you dislike about Act!? It is not as user friendly as other CRM's when navigating from task to task Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? Keeping track of meeting notes for the sales tasks and then having one place to store all data Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-11347223/official_response/edit) Thank you for your review! We are thrilled to hear Act! is helping you manage your sales task and data. Current UserValidated ReviewerIncentivizedSource: Seller invite ![John N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John N.") JN John N. Financial Advisor Small-Business (50 or fewer emp.) 3/21/2025 "My LONG experience as an Act! user" 5/5 What do you like best about Act!? Completeness of areas to enter pertinent information. Ease of navigation. Helpful reminders for client/prospect interaction. Review collected by and hosted on G2.com. What do you dislike about Act!? My difficulty in finding all the features! Learning the "switches" to turn on and off that can be the most helpful. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? Keeping and organizing the total information for my clients and prospects. Having everything I need at my fingertips! Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-10967122/official_response/edit) Thanks for letting us know, John, how Act! is helping you manage your financial services business by centralizing all of your client data and providing helpful reminders. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing") AM Verified User in Manufacturing Small-Business (50 or fewer emp.) 2/3/2025 "Great CRM! Horrible Problem Resolution!!" 0/5 What do you like best about Act!? It mostly has unlimited fields and data capacity! You can search with virtually little information and retrieve what you need. Review collected by and hosted on G2.com. What do you dislike about Act!? 1. I spent almost $15,000 on Act! And now, I need several reports from technical support; which I requested on 6-7-occasions, with NO SUCCESS! 2. You never get the same person on your case twice, so you have to repeat over-and-over the probem! Very frustrating! Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? ACT! Marketing Automation is cheaper than most other options. But, it is antiquated and thus very combersome! ACT! is very beneficial at keeping all information in one place, but unless you personally load the information, it does not incorporate (self-populate) the information in the database. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-10794340/official_response/edit) Thanks for sharing your feedback. We’re sorry you’re experiencing a problem like this, we devote a lot of resources to Customer Success because we know it’s critical to our success. We hope you’ll give our Support team another try at https://www.act.com/resources/contact/ or call 866-873-2006. [See how Act! improved](https://www.act.com/resources/contact/) Current UserValidated ReviewerIncentivizedSource: Seller invite ![Lou H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lou H.") LH Lou H. COO Small-Business (50 or fewer emp.) 1/27/2025 "Almost endlessly customizable" 4.5/5 What do you like best about Act!? It's so amazing to be able to do completely complex searches without excel or having to download tons of add-ons Review collected by and hosted on G2.com. What do you dislike about Act!? It's definitely a dinosaur of a program, it's a huge program and could use some minimizing of unnecessary features. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? Keeping files organized. I work in the deathcare business and I don't have to worry about "products" being listed on our CRM, instead of "decedent". Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-10772754/official_response/edit) We appreciate your review, Lou! It's great to hear that Act! is helping you manage and access complex data sets. If you're using our legacy desktop product, we invite you to check out Act! Premium Cloud, for a modern SaaS experience. [See how Act! improved](https://www.act.com/trial/act/) Current UserValidated ReviewerIncentivizedSource: Seller invite ![Joe M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe M.") JM Joe M. Owner Small-Business (50 or fewer emp.) 1/27/2025 "Great communication" 4.5/5 What do you like best about Act!? It covers alot Of fields to keep in touch and figure out our customers last interactions Review collected by and hosted on G2.com. What do you dislike about Act!? I wouldn't like it if it was.more intuitive to predict what your typing in, like suggestions , it often has to be exact to find the right onfo. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? Who the customer is to us, and what to do with them the next time. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-10773316/official_response/edit) Thank you, Joe! We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. Thanks for sharing and continued success to you! 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