--- title: Act! Reviews meta\_title: 'Act! Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 518 reviews by the users' company size, role or industry to find out how Act! works for a business like yours. aggregate\_rating: rating\_value: 3.9 review\_count: 518 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- ### Act! Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Act!, enjoying its user-friendly interface and streamlined access to data. [(33 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635684&qs=pros-and-cons#reviews) Users value the **flexibility and customizability** of Act!, enhancing their customer management and marketing efforts. [(21 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635940&qs=pros-and-cons#reviews) Users value the **improved customer support** of Act!, appreciating fast response times and helpful assistance. [(18 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635928&qs=pros-and-cons#reviews) Users value the **comprehensive contact management system** in Act!, enhancing productivity and accessibility of client data. [(15 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635488&qs=pros-and-cons#reviews) Users appreciate the **intuitive organization** of Act!, effectively maximizing their daily and weekly scheduling for productivity. [(14 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635526&qs=pros-and-cons#reviews) Users are frustrated by the **lack of essential features** and burdensome update requirements of Act!, impacting usability and satisfaction. [(14 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635573&qs=pros-and-cons#reviews) Users find **integration issues** problematic, highlighting the need for smoother connections with other essential tools. [(13 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635160&qs=pros-and-cons#reviews) Users find the **learning curve steep** due to Act!'s outdated interface and complex feature navigation. [(11 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635196&qs=pros-and-cons#reviews) Users find Act! to be **not user-friendly** , citing its outdated interface and challenging setup processes as major drawbacks. [(9 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=2004434&qs=pros-and-cons#reviews) Users find Act! to have a **not intuitive interface** , which complicates navigation and makes it less user-friendly. [(6 mentions)](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635891&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Act! ##### 1. Ease of Use Users appreciate the **ease of use** of Act!, enjoying its user-friendly interface and streamlined access to data. [ See 33 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635684&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Flexible, Customizable Database for Contacts and Notes" What do you like about Act!? It doesn't lock you into a structure. It can be easily customized to fit your industry and it has one database for me to keep my contacts and notatio ![Paul C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul C.") PC Paul C. Small-Business (50 or fewer emp.) 5.0/5 "Act! Feels Intuitive and Organized from Day One" What do you like about Act!? What I like most about Act! is how intuitive and organized it feels right out of the gate. ##### 2. Customer Management Users value the **flexibility and customizability** of Act!, enhancing their customer management and marketing efforts. [ See 21 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635940&qs=pros-and-cons#reviews) See Related User Reviews ![Will S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Will S.") WS Will S. 4.0/5 "Efficient CRM with Room for Improvement" What do you like about Act!? I like that Act! allows us to put all of our information in one place, making it incredibly helpful for organizing and keeping our files up to date, e ![Larry I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Larry I.") LI Larry I. 5.0/5 "An Indispensable CRM Solution for Effortless Contact Management" What do you like about Act!? I use Act! to manage contacts for my business, and I find it particularly valuable for its ability to rapidly and easily facilitate interactions with ##### 3. Customer Support Users value the **improved customer support** of Act!, appreciating fast response times and helpful assistance. [ See 18 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635928&qs=pros-and-cons#reviews) See Related User Reviews ![Tayler M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tayler M.") TM Tayler M. 5.0/5 "Easy to Use but System Crashing Issues" What do you like about Act!? I find Act! easy to use, which helps in keeping information organized. I particularly value the calendar for follow-ups because it helps me keep track ![Will S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Will S.") WS Will S. 4.0/5 "Efficient CRM with Room for Improvement" What do you like about Act!? I like that Act! allows us to put all of our information in one place, making it incredibly helpful for organizing and keeping our files up to date, e ##### 4. Contact Management Users value the **comprehensive contact management system** in Act!, enhancing productivity and accessibility of client data. [ See 15 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635488&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Flexible, Customizable Database for Contacts and Notes" What do you like about Act!? It doesn't lock you into a structure. It can be easily customized to fit your industry and it has one database for me to keep my contacts and notatio ![Larry I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Larry I.") LI Larry I. 5.0/5 "An Indispensable CRM Solution for Effortless Contact Management" What do you like about Act!? I use Act! to manage contacts for my business, and I find it particularly valuable for its ability to rapidly and easily facilitate interactions with ##### 5. Organization Efficiency Users appreciate the **intuitive organization** of Act!, effectively maximizing their daily and weekly scheduling for productivity. [ See 14 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635526&qs=pros-and-cons#reviews) See Related User Reviews ![Paul C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul C.") PC Paul C. Small-Business (50 or fewer emp.) 5.0/5 "Act! Feels Intuitive and Organized from Day One" What do you like about Act!? What I like most about Act! is how intuitive and organized it feels right out of the gate. ![Tayler M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tayler M.") TM Tayler M. 5.0/5 "Easy to Use but System Crashing Issues" What do you like about Act!? I find Act! easy to use, which helps in keeping information organized. I particularly value the calendar for follow-ups because it helps me keep track ### 5 Cons or Disadvantages of Act! ##### 1. Missing Features Users are frustrated by the **lack of essential features** and burdensome update requirements of Act!, impacting usability and satisfaction. [ See 14 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635573&qs=pros-and-cons#reviews) See Related User Reviews ![Will S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Will S.") WS Will S. 4.0/5 "Efficient CRM with Room for Improvement" What do you dislike about Act!? I see a significant opportunity for Act! to introduce an API that allows integration with data visualization tools like Tableau. This would enable acc ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy Mobile Access, with great cusomer support" What do you dislike about Act!? Some features are over complicated. Previous features are misisng. ##### 2. Integration Issues Users find **integration issues** problematic, highlighting the need for smoother connections with other essential tools. [ See 13 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635160&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 0.0/5 "ACT Sucks Working with Outlook" What do you dislike about Act!? We have used ACT so long, we are reluctant to jump at this point to another CRM. Our endless problem for years is that ACT will not stay integrated w ![Will S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Will S.") WS Will S. 4.0/5 "Efficient CRM with Room for Improvement" What do you dislike about Act!? I see a significant opportunity for Act! to introduce an API that allows integration with data visualization tools like Tableau. This would enable acc ##### 3. Learning Curve Users find the **learning curve steep** due to Act!'s outdated interface and complex feature navigation. [ See 11 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635196&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Flexible, Customizable Database for Contacts and Notes" What do you dislike about Act!? Requires more steps than I would like to get to accomplish my goal. It can be a bit out-dated and it does have a very limited AI platform. ![Lori M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lori M.") LM Lori M. Small-Business (50 or fewer emp.) 4.0/5 "Ease of Use" What do you dislike about Act!? sometimes the updates can be hard to figure out on your own ##### 4. Not User-Friendly Users find Act! to be **not user-friendly** , citing its outdated interface and challenging setup processes as major drawbacks. [ See 9 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=2004434&qs=pros-and-cons#reviews) See Related User Reviews ![Paul C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul C.") PC Paul C. Small-Business (50 or fewer emp.) 5.0/5 "Act! Feels Intuitive and Organized from Day One" What do you dislike about Act!? One downside of Act! is that the interface can feel a bit dated compared to newer platforms, which can make it less engaging to use day-to-day. ![Molly G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly G.") MG Molly G. Small-Business (50 or fewer emp.) 2.0/5 "Complex Email Marketing Capabilities but Outdated Interface" What do you dislike about Act!? I dislike the outdated and complex interface of Act!. It is reminiscent of software from the 1990s, which makes it less user-friendly and requires mod ##### 5. Not Intuitive Users find Act! to have a **not intuitive interface** , which complicates navigation and makes it less user-friendly. [ See 6 mentions ](https://www.g2.com/products/act/reviews?filters%5Bsentiment_snippet%5D=1635891&qs=pros-and-cons#reviews) See Related User Reviews ![Paul C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul C.") PC Paul C. Small-Business (50 or fewer emp.) 5.0/5 "Act! Feels Intuitive and Organized from Day One" What do you dislike about Act!? One downside of Act! is that the interface can feel a bit dated compared to newer platforms, which can make it less engaging to use day-to-day. ![Molly G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly G.") MG Molly G. Small-Business (50 or fewer emp.) 2.0/5 "Complex Email Marketing Capabilities but Outdated Interface" What do you dislike about Act!? I dislike the outdated and complex interface of Act!. It is reminiscent of software from the 1990s, which makes it less user-friendly and requires mod ![Larry I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Larry I.") LI Larry I. 11/10/2025 "An Indispensable CRM Solution for Effortless Contact Management" 5/5 What do you like best about Act!? I use Act! to manage contacts for my business, and I find it particularly valuable for its ability to rapidly and easily facilitate interactions with numerous people while maintaining a good history of our interactions. What I like most about Act! is its capacity to keep an accurate record over time, which significantly aids me in managing my clients and the associated database tasks. These interactions contribute to a more seamless workflow because they allow me to access records and contact hundreds of people at a moment's notice. Additionally, the initial setup of Act! was incredibly easy; a representative from the company helped transfer our old system data into the new setup, which was very straightforward. Lastly, having used Act! for over ten years, I appreciate how the recent updates continue to keep it functioning great. Review collected by and hosted on G2.com. What do you dislike about Act!? I like ACT as it is and wouldn't change it. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? I use Act! to manage contacts, allowing rapid interactions with many people, maintaining an accurate history of interactions. It enhances workflow ease by offering quick access to records and facilitating client interactions efficiently. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-11939381/official_response/edit) It's great to hear that Act! helps you manage your customer interactions and data, and it was straightforward and easy to set up. That's really important to us, and we appreciate you leaving this review, Larry! Validated ReviewerIncentivizedSource: Seller invite ![Tayler M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tayler M.") TM Tayler M. 1/24/2026 "Easy to Use but System Crashing Issues" 5/5 What do you like best about Act!? I find Act! easy to use, which helps in keeping information organized. I particularly value the calendar for follow-ups because it helps me keep track of tasks without having to remember them all. Also, I didn't have to do anything for the initial setup as the support team set up everything remotely, which was very convenient. Review collected by and hosted on G2.com. What do you dislike about Act!? It seems there is a bug and the system crashes when going back and forth between calendars and customer files. It gives a prompt that says please exit the program. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? I use Act! to keep information organized as a customer database. It's easy to use, which I appreciate. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-12254287/official_response/edit) Thank you for your review, Taylor. We hope you'll reach out to our Support team at 866-873-2006 so we can address the issue you're experiencing when moving between calendars and customer files. Validated ReviewerIncentivizedSource: Seller invite ![Paul C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul C.") PC Paul C. Business Development Representative Small-Business (50 or fewer emp.) 1/27/2026 "Act! Feels Intuitive and Organized from Day One" 5/5 What do you like best about Act!? What I like most about Act! is how intuitive and organized it feels right out of the gate. Review collected by and hosted on G2.com. What do you dislike about Act!? One downside of Act! is that the interface can feel a bit dated compared to newer platforms, which can make it less engaging to use day-to-day. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? Act! solves the problem of disorganized contact and customer information by putting everything—communications, tasks, notes, and history—into one centralized system. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-12262991/official_response/edit) Thank you for your review and feedback, Paul. We really appreciate it! Current UserValidated ReviewerSource: Organic ![Verified User in Information Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Services") AI Verified User in Information Services Small-Business (50 or fewer emp.) 4/20/2026 "Simple, User-Friendly, and Built to Scale" 4.5/5 What do you like best about Act!? Simplicity and user friendly. Scalable for business growth. Review collected by and hosted on G2.com. What do you dislike about Act!? The only thing that is aggravating is not being able to cut and paste information into the fields. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? It is enabling our business to track customer activity right through the sales cycle. I have used ACT in my last 2 companies, as well as implementing it into Highland Shredding when I joined. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-12654327/official_response/edit) Thank you for your loyalty to Act! across so many years and companies, that truly means a lot to us! We're glad it's helping you track customers right through the sales cycle. And, we appreciate your feedback about the cut-and-paste issue. We'll make sure that feedback reaches the right team. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Molly G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly G.") MG Molly G. Marketing Manager Small-Business (50 or fewer emp.) 11/11/2025 "Complex Email Marketing Capabilities but Outdated Interface" 2/5 What do you like best about Act!? I like the complexity of the email marketing routes that Act! allows me to create. This feature enables me to target the segments in my audience very accurately and facilitates sending emails based on user behavior. Additionally, the integration with Outlook is beneficial as it stores email conversations with my contacts in Act!, allowing me to easily track when and what I've communicated with them. Review collected by and hosted on G2.com. What do you dislike about Act!? I dislike the outdated and complex interface of Act!. It is reminiscent of software from the 1990s, which makes it less user-friendly and requires modernization for a more intuitive experience. Additionally, setting up Act! is challenging, adding to the difficulty of using the software effectively. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? I use Act! to store customer data and target audience segments effectively through complex email marketing routes, enhancing email-based marketing by behavior. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-11942283/official_response/edit) Thank you, Molly, for your feedback. We are happy to hear that Act! is helping you segment and target your customers via sophisticated email campaigns. We also appreciate your feedback on the user interface. We are excited about lots of UI and UX updates that are in the works and will be going live on an ongoing basis as we continually strive to improve our customers' user experience! Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") UC Verified User in Consulting Small-Business (50 or fewer emp.) 1/20/2026 "ACT Sucks Working with Outlook" 0/5 What do you like best about Act!? Nothing. We are stuck with you... for now. Review collected by and hosted on G2.com. What do you dislike about Act!? We have used ACT so long, we are reluctant to jump at this point to another CRM. Our endless problem for years is that ACT will not stay integrated with Outlook and it fails weekly. Outlook tosses ACT out for being too slow. It has been a nightmare. Thousands of contact data points lost because ACT does not warn us when it goes offline...We have reset it a thousand times and someone in India tells us every damn year that "they are working on it." Customer Support is clueless. Whatever. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? It refuses to stay integrated with Outlook Microsoft 365. Falls out every few days...we have rebooted them back together 100s of times only to see them separate without warning a few days later. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-12237873/official_response/edit) We are sorry that you’re experiencing this problem. We understand it's frustrating and want to help. We hope you’ll give our Support team another try at 866-873-2006. Validated ReviewerSource: Organic MK Mike K. Direct of Business Development Small-Business (50 or fewer emp.) 7/27/2025 "As Great as Ever" 5/5 What do you like best about Act!? ACT for years has been my go to client management and retention system. Years ago when I first started using ACT, it was incredibly solid as a way to manage a calendar, appointments and the most simple of correspondence. This version offers features that I didn't know I needed and makes the experience of using ACT again - the best choice for me and my organization. From the initial conversation with the Sales team to the live onboarding session and support, once again ACT continues to exceed my expectations. Review collected by and hosted on G2.com. What do you dislike about Act!? There isn't anything I don't like about Act. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? The ability to manage all of my conversations with my customers and provide them with timely offering updates and materials. The other bonus is the ability to track our campaigns and tailor make an offering to the best customers. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-11439953/official_response/edit) Thanks for letting us know how Act! has helped you manage and grow your business over the years, Mike. We are thrilled to know that Act!'s new front-office features bring meaningful value to your organization. Current UserValidated ReviewerIncentivizedSource: Seller invite TR Tracy R. Director of Operations Marketing and Advertising Small-Business (50 or fewer emp.) 12/18/2020 "ACT as a CRM for marketing efforts" 3.5/5 What do you like best about Act!? I have been using ACT for 21 years. It is a great program with tons of bells and whistles. We use ACT for our marketing team as well as for our own company marketing. We load databases into the ACT program to work with our marketing campaigns. Our team is able to create beautiful reports to send to clients. You have tons of features that you can use on the ACT program - depending on needs. ACT has alot of custom features that could be used for different services. Review collected by and hosted on G2.com. What do you dislike about Act!? ACT is continually upgrading their software and requiring companies to update or lose their support. The upgrade process is a strain on businesses who are satisfied with the product as is. ACT is also lacking in the latest and great features like build in phone as well as email integration with webmail. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? Marketing and sales require continual documentation to keep up with appointments and contacts. Their CRM has great tools and alarms to help businesses keep up appointments and tasks at hand. ACT offers tons of reporting options that help clients see our progress with their campaigns. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-4527036/official_response/edit) Thank you for taking the time to share that Act! is making your workday a little easier, especially with managing your marketing campaigns and keeping track of your appointments and tasks. We love hearing from our customers, so thanks again for sharing - this made our day! 6/24/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Commercial Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Commercial Real Estate") UC Verified User in Commercial Real Estate Mid-Market (51-1000 emp.) 1/28/2026 "Flexible, Customizable Database for Contacts and Notes" 3.5/5 What do you like best about Act!? It doesn't lock you into a structure. It can be easily customized to fit your industry and it has one database for me to keep my contacts and notations. It is also very cost effective. Review collected by and hosted on G2.com. What do you dislike about Act!? Requires more steps than I would like to get to accomplish my goal. It can be a bit out-dated and it does have a very limited AI platform. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? It is giving me a centralized database to keep all my networking information and is very secure. It has a low cost and a one-time license option which is much easier for my business. It has been around for quit a while and is much easier to use and compile than spreadsheets. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-12272124/official_response/edit) We appreciate your review, letting us know that Act! manages all of your customer and networking information in one place, and you can easily customize it to your specific industry needs. And stay tuned for more exciting AI functionality coming soon! Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") AC Verified User in Construction Small-Business (50 or fewer emp.) 4/2/2026 "Flexible Upgrade with a Very Good Search Facility" 4/5 What do you like best about Act!? very good search facility & much more flexible than the on-premise version we had previously. Review collected by and hosted on G2.com. What do you dislike about Act!? you have to open or preview the history notes to see any in colour or bold etc. Review collected by and hosted on G2.com. What problems is Act! solving and how is that benefiting you? Helping us to target key customers & potential key customers. Review collected by and hosted on G2.com. Show More Response from Leslie Reynolds of Act! [Editedit](https://www.g2.com/survey_responses/act-review-12581304/official_response/edit) Thank you for taking the time to leave this review. We appreciate it! 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