Verified User in Printing
UP
Verified User in Printing
Mid-Market (51-1000 emp.)
"Act-On is a great, easy to use."
5/5
What do you like best about Act-On?

I love how intuitive the email builder is in the Beta version. I wish that the landing page was similar, now! Review collected by and hosted on G2.com.

What do you dislike about Act-On?

Somtimes things are a little buried within the collapsable menus or organized in places I wouldn't think to look. Pausing an email after you've schedule to send it for example. I always need to sit and think of where I need to go. It isn't obvious to me. Review collected by and hosted on G2.com.

Leo P.
LP
Leo P.
CFO
Small-Business (50 or fewer emp.)
"Seamless Implementation and Exceptional Support with Act-On"
5/5
What do you like best about Act-On?

I recently implemented Act-On for our marketing automation needs, and I couldn't be happier with the decision. The ease of use is outstanding; the intuitive interface made it simple for our team to get up and running quickly without a steep learning curve. The implementation process was impressively fast, allowing us to start leveraging the platform's robust features in no time.

What truly sets Act-On apart is its exceptional technical support. The support team is always there when we need them, providing quick and effective solutions to any questions or challenges we encounter. Their dedication to customer service has been a game-changer for us.

Act-On has significantly enhanced our marketing capabilities, and I highly recommend it to any organization looking for a reliable and user-friendly marketing automation solution. Review collected by and hosted on G2.com.

What do you dislike about Act-On?

I have worked with other similar companies in the past and I am happy that I made the move to Act-on so I really don't have any complaints at this time Review collected by and hosted on G2.com.

Olga M.
OM
Olga M.
Designer & Brand Strategist
Mid-Market (51-1000 emp.)
"Act-On is one of the few tech partners that you can count on"
4.5/5
What do you like best about Act-On?

With ever-changing tech landscape, Act-On provides consistency in services and an overall dependability. Review collected by and hosted on G2.com.

What do you dislike about Act-On?

Act-On may be slower to offer some UI/UX features that may be already a standard in the industry. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Easy to use, and added services are a bonus."
4.5/5
What do you like best about Act-On?

The fact that Act-On links with our CRM system is the best feature, but the added services like ease of building emails, reporting, and managing lists are great bonuses. Review collected by and hosted on G2.com.

What do you dislike about Act-On?

There have been some issues when a new product is introduced, but we have learned how to best utilize costumer support (which we didn't know the breadth of before) so we have worked through the issues quickly. Review collected by and hosted on G2.com.

Robyn T.
RT
Robyn T.
Marketing Director
Mid-Market (51-1000 emp.)
"Seamless integration and unmatched UX design"
5/5
What do you like best about Act-On?

I love how simple and user-friendly the platform is, without sacrificing strategic and highly impressive marketing automation features. This is a lot more intuitive, and equally capable (if not more impressive) than any platform I've ever used. Definitely the smoothest marketing automation software I've seen with the best reporting. Review collected by and hosted on G2.com.

What do you dislike about Act-On?

Operational emails were an add-on feature, and that truly should be included. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Gets the job done but not as modern as other tools"
2.5/5
What do you like best about Act-On?

Does the basics for emails and web forms Review collected by and hosted on G2.com.

What do you dislike about Act-On?

Act-On has not kept pace with other marketing automation tools, it has changed very little in the last 10+ years. The overall lack of integrations with other platforms is a real challenge, as it is not directly integrated with many other related tools we use for marketing. The Salesforce integration is also old and clunky. Creating automations within ActOn is also not intuitive and requires maintenance. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Verified User in Leisure, Travel & Tourism
Mid-Market (51-1000 emp.)
"Always Willing to Listen"
5/5
What do you like best about Act-On?

Act-On has all of the bells and whistles you've come to expect from an email marketing tool. It is incredibly robust while easy to use for small and mid-sized businesses. The developers are constantly working to improve the client experience. One of the best reasons to work with Act-On is that everyone from dev to client success managers to the deliverability team listens to the end user to make improvements and offer enhancements. I have worked with Act-On for 10 years now to send daily emails in multiple instances and am consistently impressed. Review collected by and hosted on G2.com.

What do you dislike about Act-On?

Deprecation of features or UX that is helpful for your workflow. Review collected by and hosted on G2.com.

Verified User in Commercial Real Estate
AC
Verified User in Commercial Real Estate
Enterprise (> 1000 emp.)
"okay experience"
3.5/5
What do you like best about Act-On?

The synching feature is stable with Salesforce. Review collected by and hosted on G2.com.

What do you dislike about Act-On?

The visuel for email should be easier to work with Review collected by and hosted on G2.com.

Response from Jennifer Blanco of Act-On

We're glad to hear that you find our synching feature stable with Salesforce. We appreciate your feedback about the visual for email and will take it into consideration for future improvements.

SAJJAD A.
SA
SAJJAD A.
Interior Design Intern
Small-Business (50 or fewer emp.)
"Best email marketing platform"
4.5/5
What do you like best about Act-On?

Useful for all kinds of email marketing, landing pages, and many more. Review collected by and hosted on G2.com.

What do you dislike about Act-On?

No such issue, only the landing page buffers once. Review collected by and hosted on G2.com.

Response from Jennifer Blanco of Act-On

We're glad to hear that you find Act-On useful for your email marketing and landing page needs!

Kevin B.
KB
Kevin B.
Manager II - Global Marketing Communications (Thomson)
Enterprise (> 1000 emp.)
"Comprehensive automation tool with room for improvement"
3.5/5
What do you like best about Act-On?

Easy integration with Salesforce/intuitive automated programs/helpful customer support and account managers Review collected by and hosted on G2.com.

What do you dislike about Act-On?

Restrictive/limited/outdated email creation tool Review collected by and hosted on G2.com.

Response from Jennifer Blanco of Act-On

Thanks for. your review Kevin! We're updating our email creation tool as we speak, and it will launch in November of 2024. It has a much more intuitive design interface allowing for more flexibility and customizations to your emails. We're also launching a brand new email template library to allow you to easily pull a modern email template and edit to your liking.