I like that we can customize the ads with Act-On, as we're in the education department and it allows us to see what grade level parents are interested in, their previous school experience, and the state they are in. The more information we have, the better we can help our leads and eventually make sales. Review collected by and hosted on G2.com.

I'm interested how it can have AI integration to make it easier to find hotter leads. I'm not sure, not a techy guy, but everyone is doing it, and Act-On should explore how to optimize with AI. Review collected by and hosted on G2.com.

I like using Act-On for our email marketing because it allows us to communicate effectively with current customers and prospects. The single-user management capability of multiple email accounts makes our company run more efficiently. I appreciate the ease of use, and the fact that we've used it for years helps us leverage historical data to evaluate performance year over year. It provides a good benchmark for measuring growth in our email programs. I also like that Act-On connects and shares data with NetSuite, which seems to work well. The email design tool was recently improved, making it easy to use. They have introduced some new AI tools and insights, although these come at an additional cost. Review collected by and hosted on G2.com.

Initially, there seemed to be a lack of training resources with Act-On, however, this has improved. I wish the new AI tools and insights were included in the base package rather than being an additional charge. Review collected by and hosted on G2.com.

I use Act-On for lead capture, email marketing, and automation. It encompasses all of our lead gen needs, allowing us to track performance and nurture leads from the top of the funnel to their application, instead of just running ads and hoping for conversions. I find Act-On particularly strong in its segmentation; it's easy to create segments based on any data field, which is a primary use for us. There's not much I feel Act-On can't do. Additionally, the initial setup process was smooth when my team first adopted it, with most issues stemming from our CRM. I also appreciate that Act-On connects with our CRM, Ellucian Recruit, to sync contacts and instantly add new ones from form submissions. Review collected by and hosted on G2.com.

My main gripe with Act-On is how emails work in the automated programs. If you use an email template to create a message in an automation, then it creates a separate instance of that email. So, if we have to update information or change out the content in said email, we have to edit it twice: once in the automated program, and once in the email template (to keep it current). I really wish they were directly linked, so we only had to edit the template in one place. Also, the connection with Ellucian Recruit is a bit more limited. Review collected by and hosted on G2.com.

I like Act-On because the UI makes it very easy to understand and use. It's user-friendly for all team members, depending on what they are using it for. Even when something is not easy to understand, customer service is amazing and ready to help out. Act-On provides speed and efficiency in my processes, unlike Pardot, which had an older interface. Review collected by and hosted on G2.com.

We had some struggles with implementation and certain things we tried to do. During our sales process, we were told it was able to do what we needed, and when we got implemented, we had some road bumps based on things we were under the impression were easy to do. Review collected by and hosted on G2.com.

I use Act-On for email and setting up forms. The composer is easy to use, and I like that I don't have to go somewhere else to upload pictures. Building off of previous emails is really easy. I also find it very easy to learn. Review collected by and hosted on G2.com.

I would like to be able to drop Data-studios reports into a shared folder with my team on our one drive, but that seems pretty far fetched. Review collected by and hosted on G2.com.

It is very easy-to-use software, and it’s so user-friendly for marketers who don’t use technology a lot. its customer support is really appreciable it does not involve any hidden costs Review collected by and hosted on G2.com.

There are cheaper alternatives in the market, so I feel this could be a bit more affordable if the price were reduced slightly. It works well with most software, like Oracle, but I’ve heard it doesn’t work as well with custom-made software. Review collected by and hosted on G2.com.

I find Act-On easy to use and value the excellent technological support they provide. It allows for efficient distribution of information, which is crucial for our needs. For our purposes, Act-On is an effective resource to interact with our constituents. I also appreciate how the email agent, website visitor, and database features are important tools for Acendas Travel. The initial setup was fairly easy, and I was always able to connect with customer support for any questions. Review collected by and hosted on G2.com.

The layout of the newsletter is not Wysiwyg - What You See Is What You Get -- all the time. I know that might depend more on the Gmail or Outlook platform. Review collected by and hosted on G2.com.

I find Act-On incredibly useful for my email marketing needs, particularly for sending out subleases and sales in commercial real estate. The setup process was straightforward and easy for me, thanks to my graphic design background. One of the standout features is the ability to track who opens my emails and use this information strategically to reach out to brokerages, allowing for more effective business development. The tracking and scoring system provides invaluable insights into our client interactions. Additionally, the automated email features are a game-changer, enabling me to schedule weekly emails in advance, which enhances my productivity. The detailed reports offered by Act-On, including tracking opens, bounces, and clicks, help us extend our business reach and improve client engagement. Integrating Act-On with Outlook for personal emails further expands its utility. Overall, the combination of these features significantly contributes to achieving my business goals and makes Act-On a critical component of our marketing strategy. Review collected by and hosted on G2.com.

I don't dislike anything from Act-on Review collected by and hosted on G2.com.

What I like best about Act-On is how easy it makes marketing automation feel. The platform is super intuitive — you don’t need to be a tech expert to set up campaigns, track performance, or nurture leads. I also love how well it integrates with CRMs and other tools, which really helps keep everything connected and organized. Plus, the reporting features give clear insights that actually help you make smarter decisions. Overall, it just saves a lot of time and makes marketing more efficient. Review collected by and hosted on G2.com.

What I don’t like about Act-On is that it can feel a bit slow at times, especially when working with bigger campaigns or reports. The interface isn’t the most modern-looking either, so it takes a little time to get used to. I also wish the reporting was a bit more flexible and easier to customize. It’s a good tool overall, but it could definitely be smoother and faster in some areas. Review collected by and hosted on G2.com.

I really appreciate the email creator from Act-On. The team at Act-On also stands out positively for me. The landing pages creator works well, and the initial setup of Act-On was very easy and fluid. Review collected by and hosted on G2.com.

What doesn't work well is integration with Zoom. Review collected by and hosted on G2.com.