Acton gives you anything that a marketer needs, any acitivity that a marketing autoamtion platform needs to cover. You can choose what you need and use that part of the platform, or extend your scope further at any momement. The platform is intuitive and you can easily cover your marketing processes with it. Review collected by and hosted on G2.com.

Nothing really, the user experience is getting updated lately which is a great help on how the platform looks and functions. Review collected by and hosted on G2.com.

I am a new customer, but not new to marketing automation. I've just completed initial onboarding and am very happy with the pace with which we were able to move through it as well as the depth of information covered. Now I'm excited to dig in on using the platform with my team. Review collected by and hosted on G2.com.

Documentation is going through a transition, so finding the information I needed was not always easy. That said, their online support was outstanding in their responsiveness and depth of knowledge. Review collected by and hosted on G2.com.

I love how user-friendly the entire platform is! It syncs beautifully with our Salesforce instance, provides all the reporting I need to track downstream KPIs, and whenever I have trouble or need some technical assistance, the Act-On team works with me until we have a resolution. In my 18-year career, I have used many different email platforms that do a lot of "fancy" things, but for my business marketing needs, this tool does everything I need it to do without being overly complicated. I recommend it to industry peers all the time. Review collected by and hosted on G2.com.

If Act-On found a way for us to send marketing text messages on behalf of individual users, I would add that feature in a heartbeat. I'd also love to be able to choose list views and filter contact lists. Other than that, I don't have any complaints. Review collected by and hosted on G2.com.

Act-On continues to improve their already great platform as digital necessity changes in the landscape. Our team at Act-On has helped us tremendously tailor the platform to our specific needs. Review collected by and hosted on G2.com.

I have not found anything that I would say I dislike about Act-On. We still find solutions to problems we didn't know could be addressed within the Act-On platform. Review collected by and hosted on G2.com.

The tool is beneficial and intuitive and helps you compose the most unique and professional-looking emails and send them to your clients or audience for marketing. Enable the users to collect and analyze all the data and information in one place. Easy to create templates, posters and landing pages for your websites. Automotive tools are unique and make your business workflow more accessible and comprehensive. Review collected by and hosted on G2.com.

The processing sometimes takes longer time than usual due to limitations seen. The mapping process also sometimes does not provide accurate output or results. Review collected by and hosted on G2.com.

What I like most about Act-on is that I can easily segment my audience and so better adapt the messaging with automated programs which also give a variety of functionalities. Review collected by and hosted on G2.com.

When updatin email template I cannot save changes where this email was used, like automated program. I have to introduce same changes in every place it was used. Review collected by and hosted on G2.com.

The technical support I receive when needed. Review collected by and hosted on G2.com.

I took over the project after a staff member left. I am not well-versed on all the aspects. It is not always intuitive. Review collected by and hosted on G2.com.

The customer support is always the best and very supportive. Review collected by and hosted on G2.com.

The downsides are that it can be a lot to handle at times, but the customer support does a great job of walking you through it. Review collected by and hosted on G2.com.

Act-On has a very intuitive UI, one of the best in class vs. its competitors. Review collected by and hosted on G2.com.

For SME's it's expensive, but the support is first-class. Review collected by and hosted on G2.com.

Act-On's partnership is second to none. They provide a dedicated team for our account, engaged and knowledgeable customer support reps, and opportunities to connect with product managers regarding needs for feature rollouts. They also give proactive strategic support based on a solid understanding of Marketing Automation Strategy and overall digital marketing trends. Review collected by and hosted on G2.com.

It's difficult to say. We've had needs that Act-On couldn't meet for our CRM integration. However, when we shared them with Act-On, we were quickly added to beta testing and interviews for feature developments based on our needs. They continually work to improve the experience for their customers, and take customer feedback seriously. Review collected by and hosted on G2.com.