--- title: Act-On Reviews meta_title: 'Act-On Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1071 reviews by the users' company size, role or industry to find out how Act-On works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 1071 scale: '5' date_modified: '2026-08-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Act-On Reviews **Vendor:** Act-On Software **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 1,071 ## About Act-On Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. ## Act-On Pros & Cons **What users like:** - Users highlight the **ease of use** in Act-On, complemented by outstanding support and user-friendly features. (27 reviews) - Users commend Act-On's **top-notch customer support** , highlighting quick responses and valuable resources like webinars and success hours. (18 reviews) - Users highlight the **top-notch email builder** of Act-On, enhancing their marketing strategy with powerful features and device previews. (18 reviews) - Users praise Act-On's **exceptional email management** , with a robust builder and excellent support enhancing overall productivity. (15 reviews) - Users commend Act-On for its **excellent support and constant updates** , enhancing their email marketing experience significantly. (15 reviews) - Users value the **seamless integrations** of Act-On, enhancing workflow efficiency and collaboration across various platforms. (15 reviews) - Users value the **automation capabilities** of Act-On, enhancing efficiency in email campaigns and team communication. (14 reviews) - Intuitive (12 reviews) - Analytics (10 reviews) - Easy Setup (10 reviews) **What users dislike:** - Users express concerns over **missing features** in Act-On, especially regarding AI tools and email composer capabilities. (14 reviews) - Users find the **user interface unintuitive** , leading to inconsistent experiences and difficulties during implementation. (10 reviews) - Users encounter **email issues** such as limited content reuse and a cumbersome visual experience in Act-On’s email composer. (9 reviews) - Users experience a challenging **learning curve** with Act-On, particularly in navigating its interface and implementation issues. (9 reviews) - Users feel Act-On has **limited features** compared to competitors, hindering efficiency and user experience. (7 reviews) - Users find the **unintuitive interface** of Act-On challenging, as it hinders the overall user experience. (7 reviews) - Email Management (6 reviews) - Integration Issues (6 reviews) - Intuitiveness (6 reviews) - Users find Act-On's **complexity** frustrating, noting difficulties in feature navigation and outdated integrations impacting usability. (5 reviews) ## Act-On Reviews ### 1. Efficient Email Marketing with Great Usability **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin M. **Reviewed Date:** February 03, 2026 **What do you like best about Act-On?** I like using Act-On for our email marketing because it allows us to communicate effectively with current customers and prospects. The single-user management capability of multiple email accounts makes our company run more efficiently. I appreciate the ease of use, and the fact that we've used it for years helps us leverage historical data to evaluate performance year over year. It provides a good benchmark for measuring growth in our email programs. I also like that Act-On connects and shares data with NetSuite, which seems to work well. The email design tool was recently improved, making it easy to use. They have introduced some new AI tools and insights, although these come at an additional cost. **What do you dislike about Act-On?** Initially, there seemed to be a lack of training resources with Act-On, however, this has improved. I wish the new AI tools and insights were included in the base package rather than being an additional charge. **What problems is Act-On solving and how is that benefiting you?** Act-On allows us to communicate effectively with customers and prospects. One person can manage multiple email accounts, making our company run more efficiently. We also use historical data to benchmark and show growth in our email programs. ### 2. Intuitive CRM with Stellar Support **Rating:** 4.0/5.0 stars **Reviewed by:** Maggie S. **Reviewed Date:** February 03, 2026 **What do you like best about Act-On?** I like Act-On because the UI makes it very easy to understand and use. It's user-friendly for all team members, depending on what they are using it for. Even when something is not easy to understand, customer service is amazing and ready to help out. Act-On provides speed and efficiency in my processes, unlike Pardot, which had an older interface. **What do you dislike about Act-On?** We had some struggles with implementation and certain things we tried to do. During our sales process, we were told it was able to do what we needed, and when we got implemented, we had some road bumps based on things we were under the impression were easy to do. **What problems is Act-On solving and how is that benefiting you?** I use Act-On as our CRM to send emails and segment contacts, streamlining integration with Salesforce. It solves speed and efficiency issues I had with Pardot, offers a user-friendly UI, and has great customer service support. ### 3. Act on product rating **Rating:** 4.0/5.0 stars **Reviewed by:** Bhaskar S. | Finance Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Act-On?** What I like best about Act-On is how easy it makes marketing automation feel. The platform is super intuitive — you don’t need to be a tech expert to set up campaigns, track performance, or nurture leads. I also love how well it integrates with CRMs and other tools, which really helps keep everything connected and organized. Plus, the reporting features give clear insights that actually help you make smarter decisions. Overall, it just saves a lot of time and makes marketing more efficient. **What do you dislike about Act-On?** What I don’t like about Act-On is that it can feel a bit slow at times, especially when working with bigger campaigns or reports. The interface isn’t the most modern-looking either, so it takes a little time to get used to. I also wish the reporting was a bit more flexible and easier to customize. It’s a good tool overall, but it could definitely be smoother and faster in some areas. **What problems is Act-On solving and how is that benefiting you?** Act-On helps solve several marketing challenges by automating and simplifying the process of attracting, engaging, and nurturing leads. It takes care of tasks like email campaigns, lead scoring, and customer segmentation — things that usually take a lot of time and effort if done manually. For me, the biggest benefit is efficiency. Act-On makes it easier to track how leads move through the sales funnel, understand which campaigns work best, and personalize communication with prospects. This not only saves time but also improves results — helping generate better-quality leads and increasing overall marketing ROI. ### 4. Act-On **Rating:** 5.0/5.0 stars **Reviewed by:** Mamta G. | Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Act-On?** Act on is easily used by average people who don't have technical skill. It combines landing pages , forms , webinars and CRM integration in one place. It saves time and reduces manuall work on email marketing, follow ups and also it can tailor workflows, email and landing pagers to our brand. **What do you dislike about Act-On?** As a user i want somewhere improve i.e, outdated user interface, reporting limitations and learning curve for complex workflows and also we are facing occassional bugs. **What problems is Act-On solving and how is that benefiting you?** It solves the problem of unclear data. Help me track leads and engagement in real time. It makes targeting and follow ups more effective Help me make data driven marketing decission. ### 5. Seamless Emails for B2B Clients **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah P. | Marketing Support Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Act-On?** I really like the personalization aspect of Act-On. My marketing manager, our graphic designer and I - we can all collaborate together how we want our email campaigns to look. We are able to design them and cater to our specific audiences. I have been using Act-On for the last 10+ years and I would absolutely recommend their services to everyone. Their customer service responds quickly as well if there are any issues that may arise. But not many have! **What do you dislike about Act-On?** I am old and liked the former layout a little better. I am still trying to get accustomed to the new changes that were recently implemented. **What problems is Act-On solving and how is that benefiting you?** They are making the layout easier, I just need to re-learn it! Haha. ### 6. Easy to use, but still growing features **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2025 **What do you like best about Act-On?** Act-On is easy to use, and the improvements that are being made consistently continue to increase user ability, and the interface is simple to understand. **What do you dislike about Act-On?** As Act-On is still growing, the features within the system are still growing. We semi-regularly run into things that have "fixes" or "ways to do it simpler" on other platforms but are still in development with Act-On. The product team and account managers do take customer feedback and feature requests which helps mitigate this as a a work/productivity issue. **What problems is Act-On solving and how is that benefiting you?** Act-On helps simplify our tech stack in that we can focus on the features that are most valuable to our teams - specifically integrating our email communications with webinar softwares, media downloads, and lead scoring. **Official Response from Jennifer Blanco:** > Thank you for your feedback. We appreciate your understanding as we continue to grow and develop new features. ### 7. Act-On is a great, easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Printing | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2024 **What do you like best about Act-On?** I love how intuitive the email builder is in the Beta version. I wish that the landing page was similar, now! **What do you dislike about Act-On?** Somtimes things are a little buried within the collapsable menus or organized in places I wouldn't think to look. Pausing an email after you've schedule to send it for example. I always need to sit and think of where I need to go. It isn't obvious to me. **What problems is Act-On solving and how is that benefiting you?** Because of how quick and easy it is to update landing pages on the fly, we utilize them to launch initiatives quicker than what our development team can. We also utilize it to build system automated emails - we download the creatives so our dev team can rebuild them on the site. ### 8. Gets the job done but not as modern as other tools **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2024 **What do you like best about Act-On?** Does the basics for emails and web forms **What do you dislike about Act-On?** Act-On has not kept pace with other marketing automation tools, it has changed very little in the last 10+ years. The overall lack of integrations with other platforms is a real challenge, as it is not directly integrated with many other related tools we use for marketing. The Salesforce integration is also old and clunky. Creating automations within ActOn is also not intuitive and requires maintenance. **What problems is Act-On solving and how is that benefiting you?** It provides an email blast service and web forms for our site. ### 9. Easiest email platform ever! **Rating:** 5.0/5.0 stars **Reviewed by:** Cheryl D. | Graphic Design Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Act-On?** Act-on is awesome. It's so easy to use and has a ton of cool features like drag-and-drop layouts, tables, dynamic content with if-then functionality, events, tables, landing pages, polling...oh, and did I mention it integrates seamlessly with your Salesforce contact lists? I use this every day and it makes my work life so much easier! **What do you dislike about Act-On?** Some features can be challenging to find. It would be beneficial if the search function was more user-friendly and provided direct answers instead of redirecting me to articles for finding the solution. **What problems is Act-On solving and how is that benefiting you?** Our last email platform didn't integrate with Salesforce, didn't offer analytics, and didn't offer email journey capabilities **Official Response from Jennifer Blanco:** > Hi Cheryl, Thank you for taking the time to write a review! We're so glad to hear you've found success with Act-On and our SalesForce Integration. We appreciate your feedback on our search functionality, we're always striving to improve the customer expereience! ## Act-On Discussions - [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) - 2 comments, 3 upvotes - [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) - 1 comment, 1 upvote - [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) - 1 comment, 1 upvote - [View Act-On pricing details and edition comparison](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1401343&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+18%3A57%3A56+-0500&secure%5Bsession_id%5D=303fe2a8-bf8c-4f58-9df7-5971b8dd60c8&secure%5Btoken%5D=e63b5dd956a8c6eb05a88500c74bf6ce4faeea3e630214f14e175b66404e0aab&format=llm_user) ## Act-On Integrations - [DM Valid](https://www.g2.com/products/dm-valid/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Infor Customer Relationship Management (CRM)](https://www.g2.com/products/infor-customer-relationship-management-crm/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - [Oracle Database](https://www.g2.com/products/oracle-database/reviews) - [SugarCRM](https://www.g2.com/products/sugarcrm-sugarcrm/reviews) - [Sugar CRM Connector](https://www.g2.com/products/sugar-crm-connector/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Act-On Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Alerts/Notifications - Drip Campaigns - Customer Segmentation **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making - AI/Machine Learning - Social Media Integration - Third-Party Integrations **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Additional Functionality** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Discovery** - Lead Management - Scoring/Ranking - Lead Context - Pipeline Management - Workflow Management - Opportunity Management - Task Management - Contact Management - Calendar Management - Email Management - Campaign Management **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Management** - Conversion Viability - Workflow **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Data Synchronization - Analysis - Sales Trend Analysis - Demographic/Firmographic Data - Real-Time Data **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Landing Page Builders** - Cross-system Integration **Additional Functionality** - Drag & Drop - Interaction Tracking - Customizable Fields - Multiple Scoring Models - CRM - Customer Segmentation - Predictive Analytics - Prioritization - Lead Qualification - Contact Database - Reporting & Statistics - Alerts/Notifications - Email Marketing - Lead Nurturing - Web Forms - Document Storage - Search/Filter - Prospecting Tools - Email Tracking - Sales Forecasting - Customizable Templates - Lead Generation - Sales Reports - Lead Distribution - Data Enrichment - AI Copilot - API - Real-Time Notifications - Lead Capture - Reminders - Generative AI - Forecasting - Email Templates - Activity Dashboard - Activity Tracking - Workflow Automation **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Act-On Alternatives - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) - 4.4/5.0 (938 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,260 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - 4.4/5.0 (610 reviews)