--- title: Act-On Reviews meta_title: 'Act-On Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1071 reviews by the users' company size, role or industry to find out how Act-On works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 1071 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Act-On Reviews **Vendor:** Act-On Software **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 1,071 ## About Act-On Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. ## Act-On Pros & Cons **What users like:** - Users highlight the **ease of use** in Act-On, complemented by outstanding support and user-friendly features. (27 reviews) - Users commend Act-On's **top-notch customer support** , highlighting quick responses and valuable resources like webinars and success hours. (18 reviews) - Users highlight the **top-notch email builder** of Act-On, enhancing their marketing strategy with powerful features and device previews. (18 reviews) - Users praise Act-On's **exceptional email management** , with a robust builder and excellent support enhancing overall productivity. (15 reviews) - Users commend Act-On for its **excellent support and constant updates** , enhancing their email marketing experience significantly. (15 reviews) - Users value the **seamless integrations** of Act-On, enhancing workflow efficiency and collaboration across various platforms. (15 reviews) - Users value the **automation capabilities** of Act-On, enhancing efficiency in email campaigns and team communication. (14 reviews) - Intuitive (12 reviews) - Analytics (10 reviews) - Easy Setup (10 reviews) **What users dislike:** - Users express concerns over **missing features** in Act-On, especially regarding AI tools and email composer capabilities. (14 reviews) - Users find the **user interface unintuitive** , leading to inconsistent experiences and difficulties during implementation. (10 reviews) - Users encounter **email issues** such as limited content reuse and a cumbersome visual experience in Act-On’s email composer. (9 reviews) - Users experience a challenging **learning curve** with Act-On, particularly in navigating its interface and implementation issues. (9 reviews) - Users feel Act-On has **limited features** compared to competitors, hindering efficiency and user experience. (7 reviews) - Users find the **unintuitive interface** of Act-On challenging, as it hinders the overall user experience. (7 reviews) - Email Management (6 reviews) - Integration Issues (6 reviews) - Intuitiveness (6 reviews) - Users find Act-On's **complexity** frustrating, noting difficulties in feature navigation and outdated integrations impacting usability. (5 reviews) ## Act-On Reviews ### 1. Easy to use but has room for improvement. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Act-On?** Editing in Act-On is simple to understand and I appreciate the easily navigatable icons to help you lay out your information. **What do you dislike about Act-On?** The review feature does not allows accuarately represent the display of the final email. **What problems is Act-On solving and how is that benefiting you?** They are advancing their email building software. ### 2. Solid Email Marketing Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Bethany C. | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Act-On?** We use Act-On for corporate emails and for local offices to access professional templates to send to their clients. We're happy with the user interface, the automation capabilities, and the data studio/analytics programs. The support team is also great - they're quick to respond and proactive about upcoming changes in the email marketing world. **What do you dislike about Act-On?** I wish that Act-On could expand its capabilities in the email composer. There isn't a way to have a snippet of content that can be easily used across multiple email templates. There are also minor quirks with the sales user access, but none that interfere with the core functionalities. **What problems is Act-On solving and how is that benefiting you?** We use Act-On to communicate with approximately 650,000 clients across various service lines - both B2B and B2C. We're able to connect to 3 unique CRM systems and have a robust local marketing program using Act-On. **Official Response from Jennifer Blanco:** > Hi Bethany, Thanks so much for your review! You're doing so much with Act-On, keep it up! We're currently in the process of updating the email composer and reusable parts is something we're including in the update! We'll be sure to let you know when this is available! ### 3. Fantastic Customer Service Response & Resolution **Rating:** 5.0/5.0 stars **Reviewed by:** Georgia D. | Digital Engagement Team Lead, Insurance, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2024 **What do you like best about Act-On?** The customer service is extremely quick to respond and resolve issues. I was able to book a meeting with a support representative within 3 hours and they spent time on a Zoom call with me making sure we solved the issue, then provided some follow-up materials to mitigate future issues. The representative was very helpful and friendly, and the customer service experience overall is one of the smoothest I've experienced from any company. As for the actual product, once you get the hang of the program, the automations are quite easy to set up and implement. **What do you dislike about Act-On?** Some of the features are a little clunky and unclear, like adding and deleting individual contacts from a contact list **What problems is Act-On solving and how is that benefiting you?** Act-On is automating some email invitations and follow-ups we send to clients to book a meeting with one of our regional representatives. **Official Response from Jennifer Blanco:** > Hi Georgia, Thanks so much for taking the time to write a review! We're glad to hear you've had a good experience with Act-On and our wonderful customer support team! ### 4. Helpful in the basics, but a lot of unused potential **Rating:** 3.5/5.0 stars **Reviewed by:** Allison N. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2023 **What do you like best about Act-On?** I appreciate Act-On's general clarity of usage. For the things I know how to do, I can always clearly see a path to them, and I am able to figure out different questions I have about the things I know using the tools Act-On presents. **What do you dislike about Act-On?** Two things: 1. There are a lot of things within Act-On that I have not been shown how to use and therefore do not understand. There seems to be a lot of unused potential. Whenever I sign up for Act-On webinars to learn more about a feature, what I'm wanting (a step-by-step show of the tools I'm interested) is never fulfilled, but rather a lengthy powerpoint that brings more confusion and frustration. I wish there were clear "how-to" videos for various tools that showed someone on the Act-On homepage. 2. There are a few limitations in Act-On that I have not seen in other platforms such as Mailchimp. Especially within the realm of email creation, I'll bring up things to our email developer and he will say "we're not able to do that with Act-On", which just brings frustration. **What problems is Act-On solving and how is that benefiting you?** Act-On is giving me good input on the customer and what the customer wants and what they're buying. It's helpful to have most of the data I need in one place (I also use GA4 for purchase data). ### 5. Mixed emotions... please invest more in development! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Act-On?** Simple to use, great drag & drop functionality. Integrates well with Dynamics. Part of our every day marketing. Support team helpful. **What do you dislike about Act-On?** Can be very clunky - bullet points a total nightmare & how emails display in Outlook is still an issue that needs serious development! **What problems is Act-On solving and how is that benefiting you?** Helps us with automation for customer sign-up, training registration & communication, campaign presentation & activity reporting. ### 6. Act-On for Lead Gen **Rating:** 4.0/5.0 stars **Reviewed by:** Laura F. | VP of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2024 **What do you like best about Act-On?** The service team is great. Always willing to help trouble shoot and provide advice. **What do you dislike about Act-On?** Email and Landing Page Builders are limited. **What problems is Act-On solving and how is that benefiting you?** Act-On helps us do lead generation for our clients. Their tracking mechanisms allow us to move prospects into different campaigns based on their level of interest. ### 7. Easiest email platform ever! **Rating:** 5.0/5.0 stars **Reviewed by:** Cheryl D. | Graphic Design Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Act-On?** Act-on is awesome. It's so easy to use and has a ton of cool features like drag-and-drop layouts, tables, dynamic content with if-then functionality, events, tables, landing pages, polling...oh, and did I mention it integrates seamlessly with your Salesforce contact lists? I use this every day and it makes my work life so much easier! **What do you dislike about Act-On?** Some features can be challenging to find. It would be beneficial if the search function was more user-friendly and provided direct answers instead of redirecting me to articles for finding the solution. **What problems is Act-On solving and how is that benefiting you?** Our last email platform didn't integrate with Salesforce, didn't offer analytics, and didn't offer email journey capabilities **Official Response from Jennifer Blanco:** > Hi Cheryl, Thank you for taking the time to write a review! We're so glad to hear you've found success with Act-On and our SalesForce Integration. We appreciate your feedback on our search functionality, we're always striving to improve the customer expereience! ### 8. For any business looking to dive into marketing automation, Act-On makes it easy **Rating:** 4.0/5.0 stars **Reviewed by:** Gabe G. | Board Member, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Act-On?** My clients and I use it for a range of different reasons and that's what is so great about Act-On! From the initial implementation of lead scoring and web forms for gated content, it significantly helps support our demand gen efforts. Data is easy to manage and form-fill alerts are quick to set up, meaning that my clients are notified of all opportunities and results. The drag-and-drop email builder is very easy to use and with templates and duplication features, it's quick to get going with repeat or similar campaigns in the future. The support team is also very responsive and proactive. **What do you dislike about Act-On?** The tracking tools in Act-On can be useful as it shows when users have clicked emails and viewed media that was linked in emails, but like most marketing automation platforms, sometimes these can be spam filter opens/views. **What problems is Act-On solving and how is that benefiting you?** Act-On makes most of our MarTech tasks faster and automated, which saves us time. At a marketing agency that bills on an hourly rate, that is really helpful, because it means we can achieve results in less time and clients pay less for those results. It's a win-win situation. ### 9. Extreme ease of use, excellent logging and tracking. **Rating:** 5.0/5.0 stars **Reviewed by:** Michael S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Act-On?** Ease of use and the logging/tracking functions. Scheduling emails in advance. Template customization ability. **What do you dislike about Act-On?** Performance has slowed/lagged considerably over the last several months after an update. It has not improved since, and consumes a lot of time between sending emails. **What problems is Act-On solving and how is that benefiting you?** Saved templates (created by our firm operations team) create a professional appearance to clients. Logging and tracking functionality is very useful. Ability to customize a blank template or texisting template for tracking purposes. Ease of adherance to compliance policies. ### 10. ActOn Review, its an average tool with not so adequate support **Rating:** 4.0/5.0 stars **Reviewed by:** Rohanjoy P. | Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2024 **What do you like best about Act-On?** The ease of use The interface is ok The automation is ok **What do you dislike about Act-On?** The automation tool needs a stark improvement The new beta email editor was launched as a DIY with no video demo also How to get connect with social media forms not resolved **What problems is Act-On solving and how is that benefiting you?** Transaction email Landing Page builder ### 11. Reliable, intuitive, always meets my needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Act-On?** We have used Act-On for years and I appreciate how easy it is to use. Whether I am creating a one-off email or an automated program, using a synced contact list or uploading one, I am able to easily create and launch my communications quickly and easily. And any time I have a question about something, support is always very helpful. **What do you dislike about Act-On?** This is more of an "us" problem than an Act-On problem, but we don't currently have great data integration with Act-On so many of our contact lists have to be imported. **What problems is Act-On solving and how is that benefiting you?** Act-On allows us to send large volumes of customized emails without having to involve our in house IT resources. **Official Response from Jennifer Blanco:** > Hi! Thanks so much for taking a time to write a review of Act-On. We love hearing from long-time Act-On customers! Best of luck with your continued success! ### 12. It does the job but is not intuitive **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Chemicals | Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2024 **What do you like best about Act-On?** we can look back at long term data for review. **What do you dislike about Act-On?** Its usage is not intuitive so it's hard to do new things **What problems is Act-On solving and how is that benefiting you?** We use acton as our clients email platform to customers ### 13. Act-On review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2018 **What do you like best about Act-On?** Easy to pick up on the ins and outs of the software. They have recently updated their composer so I am hopeful it will be better designing options. **What do you dislike about Act-On?** You can't edit the HTML coding. The view in outlook displays weird a lot of times. **What problems is Act-On solving and how is that benefiting you?** They help more on the backend delivery. They are making updates to get more current with design and in mobile viewing. **Official Response from Jennifer Blanco:** > Hi, thanks so much for your honest feedback. We'd love to have you meet with a product manager to discuss how you're building emails today. Please reach out to me, jennifer.blanco@act-on.com so we can set-up some time. ### 14. Excellent product and service. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2024 **What do you like best about Act-On?** We are able to use Act-On for many purposes--email, landing pages, forms, data collection, etc. **What do you dislike about Act-On?** Setting up forms can be difficult at times. Using the classic method is easy, but the newer method is difficult. **What problems is Act-On solving and how is that benefiting you?** Makes it easy to reach our audience with personalized emails and informative web pages. As a result, we are able to save time on the phone. ### 15. Excellent commitment to customer success and CRM integration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Act-On?** The out-of-the-box integration with the NetSuite CRM is a game-changer for us. Our organization is committed to staying with NetSuite and finding other vendors that natively integrate with the CRM has been a challenge. Act-On does that without the need for a third-party data integrator and has made consistent improvements to the connector, expanding the amount of data that can be passed between the systems. Also, over the past 7 years of working with Act-On, I have nothing but good things to say about their support team. Whether over chat, phone calls, or support tickets, issues are resolved in a timely manner and escalated promptly to engineering when a more technical solution is needed. Our Customer Success Manager at Act-On is a wonderful resource as well, ensuring we're always current on platform updates, have opportunities to beta new features, and have the resources needed to be successful on the platform. **What do you dislike about Act-On?** Native reporting and analytics built into the platform have been a point of concern--particularly with the ability to aggregate data. Before adding on the Data Studio feature, we had to do a lot of manual data aggregation to measure initiatives. However, there have been recent significant improvements to this that show an acknowledgment of the need to customize reporting. **What problems is Act-On solving and how is that benefiting you?** Act-On allows us to communicate with our customer base and our prospects at scale and in an automated manner to support and align with our sales and business goals. ### 16. Excellent Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Natasha K. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Act-On?** Very helpful staff and help desk. Promt replies to requests and emails. **What do you dislike about Act-On?** The program itself could use some refinement for designing/layout options. **What problems is Act-On solving and how is that benefiting you?** It's allowing us to automate a lot of correspondance to stay on top of our lead follow-ups. It's also used for our newsletter releases. ### 17. A great, easy to use program **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Act-On?** Very user-friendly and easy to use for beginners and pros alike! **What do you dislike about Act-On?** With the way our organization is set up, it can be hard to break down the analytics/tracking as we need to. We've run into a few issues with pulling analytics and organizing in a way that makes sense for our company, and that has forced us to use other programs to do that (just another step) **What problems is Act-On solving and how is that benefiting you?** Act On is helping us allow our teams to reach out to customers easily and track our marketing efforts **Official Response from Jennifer Blanco:** > Hi, thanks for taking the time to provide a review! We're glad to hear you've found Act-On user-friendly and would like to assist you more with your challenges around Analytics. Please reach out to our support team, or join our office hours sessions to get some assistance, we'd love to help you make sure you're getting the data you need. ### 18. Act-on has been reliable and easy to navigate. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 29, 2023 **What do you like best about Act-On?** What I like most about Act-on is the easy to navigate features when it comes to building an email or when it comes to data collecting. The Act-on team that I work with are very supportive and are able to help solve problems and answer questions I may come across. I am in Act-on daily so have the user friendly platform makes things a lot easier than other programs I have used in the past. **What do you dislike about Act-On?** With Act-on I would like to add more items into our email (ex. videos). **What problems is Act-On solving and how is that benefiting you?** Currently Act-On is helping us solve is driving subcrbers to our email about scheduling appointments with their doctors. This is helping us with doctors meeting their quotas each month. ### 19. Act-On works great for our company **Rating:** 4.0/5.0 stars **Reviewed by:** christina b. | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Act-On?** It is easy to teach other employees to use. They can catch on fast. **What do you dislike about Act-On?** It is a little limiting design-wise. I like to move things around in an easier manner. **What problems is Act-On solving and how is that benefiting you?** Being able to reach hundreds of email addresses all at once. **Official Response from Jennifer Blanco:** > Hi Christina, Thanks for your review! It's always great to hear that new employees are able to catch on quickly. We are currently working on some new UI upgrades that will enhance your email design capabilities, we'll be sure to let you know once they're available! ### 20. Efficient email marketing and communication **Rating:** 5.0/5.0 stars **Reviewed by:** Kabecca M. | Software Engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2023 **What do you like best about Act-On?** Multiple emails can be sent, each prepared in advance with a predetermined list of recipients, and even programmed so that if certain recipient don't open the initial email, they receive a follow up message or other helpful alternatives of sending. Thanks to it's effective spam filtering and and anti-spam methods, Act-On has a solid track record of getting emails into subscribers inboxes. **What do you dislike about Act-On?** When there are numerous individuals on an email template, it behaves strangely ;you must toggle the spacing till it is fixed; and you can only tell when it is repaired when you send a test email because the issues don't appear in the preview part. **What problems is Act-On solving and how is that benefiting you?** The platform has proven to be incredibly reliable and adaptable to all of our marketing team's demand. It has a tool for building landing pages and lead generation forms. Because of the platforms simplicity, you can effortlessly manage your marketing procedures. The Act-On team works with me till we find a solution if i have a problem or need some technical assistance with it. It syncs flawlessly with our salesforce instance and offers all the reporting i need to track. **Official Response from Jennifer Blanco:** > Thanks for your review Kabecca! We're glad to hear you and your team are benefiting from Act-On! ### 21. Works well but could be a little more user friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Gilda P. | Client Services Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Act-On?** Archives. If ever I need to go back to find an old email, its well organzied and easy to find **What do you dislike about Act-On?** Designing can be tricky. Needs to be more user friendly. **What problems is Act-On solving and how is that benefiting you?** Getting the message out to the brokers and users **Official Response from Jennifer Blanco:** > Hi Gilda, Thanks so much for your review. We're glad to hear you can find records of past emails so easily. We're currently overhauling out email composer to allow for much design flexibility! We'll be sure to let you know once this is available! ### 22. Not a good option for Marketing Automation **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2024 **What do you like best about Act-On?** Their customer training resources and comms are good. **What do you dislike about Act-On?** Not very good. Restrictive UI. Biggest challenge is the shortage of talent with experience using it and getting new users to try it. **What problems is Act-On solving and how is that benefiting you?** Act on allows for marketing emails and basic automation functionality such as email ### 23. Excelent, unbeatable customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Donna L. | Sr. Director of Marketing and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about Act-On?** We have been using Act-on since 2008 and their responsive and friendly customer support is what stands out the most. With Act-on, I easily create landing pages, forms, email campaigns, and newsletters to engage customers, nuture leads, and more. Being able to monitor website activity, and measure metrics for ROI is critical to monitoring marketing qualified leads. Being able to track activity for marketing and sales-qualified leads is a huge advantage that allows us to engage with the customer at the right time and leverage what is most important to the customer or prospect. **What do you dislike about Act-On?** Removing contacts with no emails that were automatically imported years ago when we used the Salesforce integration has to be done manually, one at a time. I wish there were a way where you could scrub the lists and remove all those people without emails. **What problems is Act-On solving and how is that benefiting you?** Engaging customers at the right time and nurturing customers along the sales journey. Creating our monthly customer newsletter in Act-on via email and saving as a landing page is extremely important and saves me so much time. Plus, we frequently participate in third-party emails with industry magazines, so creating the emails within Act-on and then downloading the HTML files are critical and a huge timesaver. **Official Response from Jennifer Blanco:** > Thanks so much for your review Donna, you are and Act-On All-Star! Keep up the good work! ### 24. Very positive support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2024 **What do you like best about Act-On?** The product is relieable and simple to learn, and when support is required the team are very helpful. **What do you dislike about Act-On?** The Salesforce integration can be a bit tricky to use, especially when mapping fields. **What problems is Act-On solving and how is that benefiting you?** Act-On allows us to send targetted communications to our database. ### 25. Act-on - not just for email marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Richard E. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2023 **What do you like best about Act-On?** I've been using Act-on for a number of years now. As my email marketing platform (both one-off marketing campaigns and automated send campaigns - based on customer activity). As my survey collection tool (using it to collect prospect surveys and polls, and client information and evaluations). As my prospect go to to download white papers and hints and tips. As my client go to area to download workbooks and special instructions. With all this information collected together so that I can mine it and use it to improve what we do and how we comunicate. It integrates well with Salesforce and our bespoke build website. **What do you dislike about Act-On?** Ghost clicks - they are the bane of my life (and probably anyone else that sends emails) - I know this is not Act-ons fault, but i'm hoping that their amazing developers will find a fix or work around. **What problems is Act-On solving and how is that benefiting you?** Seeing what our customers see and do, combining it together in one place so that we can target them and exclude them from things that are not relevant. This has saved me and the sale team a lot of time when looking for customer inteligence. ### 26. Game Changer for TAO **Rating:** 5.0/5.0 stars **Reviewed by:** Kaitlin B. | Communications & PR Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Act-On?** The ease of organization of marketing lists Syncs with Salesforce Easily update contacts Easy design layout Very customizable Great customer service All team members learned and implemented the software very quickly. We could all send multiple emails in a week. **What do you dislike about Act-On?** I personally don't see any downsides, especially from the program we were using before. **What problems is Act-On solving and how is that benefiting you?** We can organize and properly communicate/market to the right people. We have over 500 members with thousands of contacts. Being able sync with Salesforce is huge for us and a large reason why we chose ActOn. **Official Response from Jennifer Blanco:** > Thanks for your review Kaitlin! We're so glad to hear how easy you and your team find Act-On! ### 27. initially not great however with account management I am getting to understand the product **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Act-On?** Customer support and still getting to know the product **What do you dislike about Act-On?** Its a bit old school looking and not as easy to use as other platforms. **What problems is Act-On solving and how is that benefiting you?** Linking to Salesforce and keeping on brand with the landing page. ### 28. Act-On helped us to optimize our email marketing campaigns and generate leads **Rating:** 5.0/5.0 stars **Reviewed by:** Emily V. | Senior Strategist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2023 **What do you like best about Act-On?** I like many things about Act-On; the main one is its user interface; it is intuitive and offers excellent functionality and flexibility; it is an easy-to-use tool; we have not required excellent technical knowledge to adapt to its use, and the training for new users has been fast. It has a great variety of pre-designed templates for email campaigns; what I like most about it is that we can customize them to meet our specific requirements; the email editor is straightforward to use and has a drag-and-drop function that makes everything even easier for us. Finally, it is complemented with many integrations to complete the work more efficiently. **What do you dislike about Act-On?** One of the things that could be improved about Act-On is the loading times; they are slow compared to other tools we have used previously, and, although it is not a cheap tool, it has compensated for it with its ease of use and valuable features to make our marketing work more efficient, the results have been positive. **What problems is Act-On solving and how is that benefiting you?** Act-On has helped us increase interaction with our customers in a simple and efficient way; campaigns are easy to set up and allow us to have a personalized landing page. It is very flexible in terms of customization, which is something we really liked; we have not found such a level of customization in any previously used tool. Its integration capability is fantastic; it is compatible with a wide range of tools that add a lot to our productivity and make the work less tedious while saving time. The marketing automation options are effective. Act-On makes creating, managing and sending effective marketing campaigns easy; our overall experience has been excellent. ### 29. Could be improve to be more user-friendly **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Act-On?** Integration with CRM. List management is not too finicky. **What do you dislike about Act-On?** The UX/UI feels dated, clunky. Having working with other products, I wish Act-On had more intuitive design, drag-and-drop features. **What problems is Act-On solving and how is that benefiting you?** Bulk email sending. **Official Response from Jennifer Blanco:** > Hi! Thanks for submitting your review. We're happy to report we're doing a major overhaul of our user interface to bring new functionality, and also to bring the UX/UI into a much more modern state. Keep an eye out for these rollouts. Next up is the email composer! ### 30. value for your price **Rating:** 4.0/5.0 stars **Reviewed by:** Dawn A. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Act-On?** Having the customer service team to help when you are struggling. Easy to build email templates **What do you dislike about Act-On?** Cant create landing pages from the form pages **What problems is Act-On solving and how is that benefiting you?** Adding AI - it will allow me to benefit from using the AI **Official Response from Jennifer Blanco:** > Thanks for your review Dawn! Glad you're liking the addition of AI features within the platform, keep an eye out for even more soon! ### 31. Communications Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole H. | Assistant Communications Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2023 **What do you like best about Act-On?** The helpful products, and superlative human support provided by my Account rep, but also from their very timely customer service group. As well, they have excellent training and product knowledge/self-learning resources available to users at all times via their Act On University: Connect platform. **What do you dislike about Act-On?** Not a whole lot, however, the way their contact lists are set up could be more organized. However, definitely comparable to most other platforms and the way their contacts are set up. **What problems is Act-On solving and how is that benefiting you?** Act On provides great analytics and formatting options in their email software. ### 32. I would definitely recommend Act-On but with a word of caution. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Act-On?** I like the tracking and reporting features of Act-On. **What do you dislike about Act-On?** I am not really a big fan of complex list maintenance programs and integration with other CRM platforms like SalesForce etc. **What problems is Act-On solving and how is that benefiting you?** We are having monthly review calls and also support calls as and when we face a complex critical issue. **Official Response from Jennifer Blanco:** > Hi, thank you for your review. We're glad to hear you're having monthly review calls and will be sure to take your feedback to our internal integrations team. ### 33. Simple and easy to learn **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Act-On?** As the features are limited, makes it easier to train and support non-technical colleagues **What do you dislike about Act-On?** Has less features so always have to look for work around **What problems is Act-On solving and how is that benefiting you?** Our deliverability manager keeping an eye on our delivery rate, open rate, opt-out rate, etc. makes it easier for us to get a summary each month. **Official Response from Jennifer Blanco:** > Hi, thanks for your review! It's always nice to hear good feedback about our Deliverability Team, they are so good at what they do! ### 34. Fantastic customer service and great software! **Rating:** 5.0/5.0 stars **Reviewed by:** yael s. | Enterprise (> 1000 emp.) **Reviewed Date:** April 06, 2023 **What do you like best about Act-On?** It's a complete platform that keeps evolving and developing new product features to keep up with the client’s evolving needs. **What do you dislike about Act-On?** Additional licenses are expensive and very advance reporting features are also expensive. **What problems is Act-On solving and how is that benefiting you?** We use Act-On to create mailers, landing pages and forms that capture leads and push the data automatically into our CRM system. AO is ease to use and intuitive. What differenciates AO from its competitors, is its five stars customer care team. Act-On' s customer care team goes above and beyond to help their client. They quickly and seamlessly assist with any questions. They operate almost 24/5. The onboarding is also comprehensive. The training library and resources also come in very handy. Lastly, They often release product updates and enrich their platform with new capabilities. ### 35. Good **Rating:** 3.5/5.0 stars **Reviewed by:** Erika J. | Event Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about Act-On?** It's really eady to send an email/emails using this platform. You can send multiple emails and set them up in advance with a set list and you can even program it in a way that if some recipients don't open the first email, they get another email or other useful sending options. **What do you dislike about Act-On?** One of the downs is there is no undo button. When editing an email, if a block is deleted, you have to recreate it. Also, it does weird things when there are multiple people on an email template. It would be great if saving and progress on templates are saved. It also looks different on the review page and when you actually send test emails. Some pictures are center-aligned, but when a test email is sent, it doesn't show up that way. You have to toggle the spacing until it's fixed - and you only know it's fixed when you send a test email since those errors don't show up in the preview section. **What problems is Act-On solving and how is that benefiting you?** We use this for sending emails to our clients. It's a good way to have client's emails and send them marketing emails. It's also great that it's set up with our data platform, which can indicate recent webinar attendees and other relevant things like location and other statuses like Veteran business owners. **Official Response from Jennifer Blanco:** > Hi Erika, Thanks so much for your feedback on our Email Builder tool. Our product team will be reaching out to capture more of your feedback to impact future updates. ### 36. It's a robust marketing automation platform with useful integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2023 **What do you like best about Act-On?** We use the bulk email, automated programs and subscription management features the most. I enjoy that it is integrated with our CRM to provide valuable data to our field sales team. **What do you dislike about Act-On?** The actual integration with Dynamics 365 is clunky, at best, and ineffective at worst. While there have been many improvements over the last few years, it still seems that Dynamics is the CRM with the least compatible integration. I've been told this by the Act-On team as well. Salesforce is a much cleaner integration. Dynamics is super glitchy. **What problems is Act-On solving and how is that benefiting you?** Act-On allows us to have insight into our subscribers' behavior and engagement with our digital properties. I also like the audience segmentation options. It has increased our engagement scores. ### 37. Excellent Choice for an MSP **Rating:** 4.0/5.0 stars **Reviewed by:** Joshua H. | Marketing Programs Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2023 **What do you like best about Act-On?** One of the standout features of Act-On is its intuitive user interface, which makes it easy for marketers to create and manage campaigns without needing technical skills or assistance. The platform also offers a wide range of customization options, including customizable templates, A/B testing, and real-time reporting and analytics. In terms of deliverability, Act-On has a strong track record of getting emails into subscribers' inboxes, thanks to its powerful spam filtering and anti-spam measures. The platform also integrates with a variety of popular CRMs and marketing tools, including Salesforce, Marketo, and Eloqua, making it easy for businesses to integrate their existing workflows and tools. Another key advantage of Act-On is its robust set of automation tools, which allow marketers to automate a variety of tasks, from lead nurturing and lead scoring to email personalization and segmentation. These tools help businesses save time and resources by streamlining routine tasks and allowing marketers to focus on more strategic initiatives. **What do you dislike about Act-On?** I think Act-On works great, and I do not have any notable dislikes during my time using this marketing services provider. **What problems is Act-On solving and how is that benefiting you?** It is helping with building out our email campaigns and capturing data from our emails. ### 38. Well Worth The Money! **Rating:** 5.0/5.0 stars **Reviewed by:** Kim G. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2023 **What do you like best about Act-On?** Templates, Email-Blasting, Data Reporting and Customer Service - always around and willing to help! **What do you dislike about Act-On?** It would be great if there was a section to pick stock photos similar to CANVA where you can pop them into marketing projects. Maybe even a spot where you can create a gif or video of photos. **What problems is Act-On solving and how is that benefiting you?** Blasting out a large amount of emails at one time as well as pushing out our daily research to clients - we can view tracking and link to our CRM - Microsoft Dynamics. **Official Response from Jennifer Blanco:** > Thanks so much for your review Kim! Glad to hear things are going well with Act-On and your client interactions. ### 39. Always expert and timely solutions to all my questions. **Rating:** 5.0/5.0 stars **Reviewed by:** Hector B M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2023 **What do you like best about Act-On?** Act-On technical support always surpasses my expectations. I have put to the test many times the ability to reach support over chat and to get expert advice any time of the day 24x7. Last week I had an urgent question on how to remove email addresses from an existing email list without completely deleting the contact from our account. Within 5 minutes of posting my question on the support chat I had clear directions, including screenshots, on how to do it. Act-on tech support is a step above the rest. **What do you dislike about Act-On?** I have not experienced any downside to getting technical support from Act-On. **What problems is Act-On solving and how is that benefiting you?** We standardized all our lead marketing efforts across the organization in Act-On. The platform has proven very robust and flexible to meet the needs of all our marketing teams. The platform is also constantly adding more functionality and capacity. ### 40. Your Digital Marketing Friend To make Marketing Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Heena B. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2023 **What do you like best about Act-On?** It provides a customizable email template for email; marketing. It provides a feature to create landing pages and forms for generating leads. it provides a tracking tool to know the website and visitors. It also helps to manage social media platforms for marketing. **What do you dislike about Act-On?** The reporting and analytics dashboard and features can become more customizable. Its pricing structure is enough high. **What problems is Act-On solving and how is that benefiting you?** It helps me to automate my various marketing task and also helps my team with marketing such as email marketing. lead generation. It can easily be integrated with our CRM system and helps to manage customer engagement. It provides communication and collaboration features to communicate with clients and customers. **Official Response from Jennifer Blanco:** > Thanks for your review Heena! ### 41. Solid marketing automation platform **Rating:** 4.5/5.0 stars **Reviewed by:** Claudia F. | CMO, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2023 **What do you like best about Act-On?** Acton gives you anything that a marketer needs, any acitivity that a marketing autoamtion platform needs to cover. You can choose what you need and use that part of the platform, or extend your scope further at any momement. The platform is intuitive and you can easily cover your marketing processes with it. **What do you dislike about Act-On?** Nothing really, the user experience is getting updated lately which is a great help on how the platform looks and functions. **What problems is Act-On solving and how is that benefiting you?** Acton gives us any insights on our lead and customer behaviors. From email statistics, building landing pages and their behavior, to segementation and running easy as well as in depth complex automations. ### 42. Excellent onboarding experience with Act-On **Rating:** 4.5/5.0 stars **Reviewed by:** Trish K. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2023 **What do you like best about Act-On?** I am a new customer, but not new to marketing automation. I've just completed initial onboarding and am very happy with the pace with which we were able to move through it as well as the depth of information covered. Now I'm excited to dig in on using the platform with my team. **What do you dislike about Act-On?** Documentation is going through a transition, so finding the information I needed was not always easy. That said, their online support was outstanding in their responsiveness and depth of knowledge. **What problems is Act-On solving and how is that benefiting you?** Act-On provides a platform for marketers to excel at driving engagement across our target segments. **Official Response from Jennifer Blanco:** > Thanks for your review Trish, glad to hear onboarding went well ad you're getting the support you need! ### 43. A right-sized email platform that does it all! **Rating:** 5.0/5.0 stars **Reviewed by:** Jenny A. | Vice President of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Act-On?** I love how user-friendly the entire platform is! It syncs beautifully with our Salesforce instance, provides all the reporting I need to track downstream KPIs, and whenever I have trouble or need some technical assistance, the Act-On team works with me until we have a resolution. In my 18-year career, I have used many different email platforms that do a lot of "fancy" things, but for my business marketing needs, this tool does everything I need it to do without being overly complicated. I recommend it to industry peers all the time. **What do you dislike about Act-On?** If Act-On found a way for us to send marketing text messages on behalf of individual users, I would add that feature in a heartbeat. I'd also love to be able to choose list views and filter contact lists. Other than that, I don't have any complaints. **What problems is Act-On solving and how is that benefiting you?** Act-On makes it so easy to build audiences and create campaigns. Rules writing is one of the most challenging parts of creating email campaigns - but with Act-On, it's all so easy. **Official Response from Jennifer Blanco:** > Hi Jenny, thanks for your review! I'm glad you're getting such great use out of Act-On! We have some exciting new updates around contacts coming out soon, we'll be sure to keep you in the loop! ### 44. Continues to meet requirements we didn’t know we had. **Rating:** 5.0/5.0 stars **Reviewed by:** Brian E. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Act-On?** Act-On continues to improve their already great platform as digital necessity changes in the landscape. Our team at Act-On has helped us tremendously tailor the platform to our specific needs. **What do you dislike about Act-On?** I have not found anything that I would say I dislike about Act-On. We still find solutions to problems we didn't know could be addressed within the Act-On platform. **What problems is Act-On solving and how is that benefiting you?** We signed on with Act-On to become our firm's primary external marketing system. We are currently using it for email campaigns, forms and landing pages. This system continues to be built into our internal systems such as CRM. **Official Response from Jennifer Blanco:** > Thanks for your review Brian! I'm glad Act-On continues to impress you, keep up the good work! ### 45. A great tool for B2B marketing and automation **Rating:** 4.5/5.0 stars **Reviewed by:** Ravi B. | Graphics Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Act-On?** The tool is beneficial and intuitive and helps you compose the most unique and professional-looking emails and send them to your clients or audience for marketing. Enable the users to collect and analyze all the data and information in one place. Easy to create templates, posters and landing pages for your websites. Automotive tools are unique and make your business workflow more accessible and comprehensive. **What do you dislike about Act-On?** The processing sometimes takes longer time than usual due to limitations seen. The mapping process also sometimes does not provide accurate output or results. **What problems is Act-On solving and how is that benefiting you?** The platform is so helpful; all the plug-ins available here are too comprehensive in making our business workflow more accessible and more accurate on time. It has been a best marketing for gaining more genuine customers towards our services and organization. **Official Response from Jennifer Blanco:** > Thanks for your review Ravi! We're glad to hear Act-On has been so beneficial for you! ### 46. Great mkt automation tool for market segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Maria K. | Digital Marketing & Operations Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2022 **What do you like best about Act-On?** What I like most about Act-on is that I can easily segment my audience and so better adapt the messaging with automated programs which also give a variety of functionalities. **What do you dislike about Act-On?** When updatin email template I cannot save changes where this email was used, like automated program. I have to introduce same changes in every place it was used. **What problems is Act-On solving and how is that benefiting you?** Segmentation of the audience is what boosted our understanding on their behaviour, trends, etc. **Official Response from Jennifer Blanco:** > Thanks for your review Maria! It sounds like you have some really great programs setup using segmentation. The ability to update templates being used in APs is on the product roadmap, we'll keep you posted once it's live! ### 47. Technical Support **Rating:** 4.0/5.0 stars **Reviewed by:** Jeff B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about Act-On?** The technical support I receive when needed. **What do you dislike about Act-On?** I took over the project after a staff member left. I am not well-versed on all the aspects. It is not always intuitive. **What problems is Act-On solving and how is that benefiting you?** Our need to communicate with a large number of clients and prospects **Official Response from Jennifer Blanco:** > Thanks for your review Jeff, I'm glad we were able to connect to get you additional Act-On training. ### 48. Great Way to Produce Leads **Rating:** 5.0/5.0 stars **Reviewed by:** Michael D. | CRM/Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Act-On?** The customer support is always the best and very supportive. **What do you dislike about Act-On?** The downsides are that it can be a lot to handle at times, but the customer support does a great job of walking you through it. **Recommendations to others considering Act-On:** Must-have for all companies that want to produce leads **What problems is Act-On solving and how is that benefiting you?** Lead Gen via email marketing campaigns, webinar, and website forms **Official Response from Sarah Moore:** > HI Michael, Thanks for your feedback! We are thrilled that you are seeing great value in Act-On and are a happy, loyal customer. Cheers, Sarah ### 49. SME to Enterprise Level Solution with Expert Support **Rating:** 4.5/5.0 stars **Reviewed by:** Oliver M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Act-On?** Act-On has a very intuitive UI, one of the best in class vs. its competitors. **What do you dislike about Act-On?** For SME's it's expensive, but the support is first-class. **What problems is Act-On solving and how is that benefiting you?** It fits perfectly with SalesForce (CRM), seamlessly aligning with Inbound campaigns and automating lead management activities - saving the sales and marketing team valuable time. **Official Response from Jennifer Blanco:** > Thanks for your review Oliver! Glad you find our new UI so intuitive! ### 50. Top-Notch Partnership and Platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Paul P. | Marketing Automation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2022 **What do you like best about Act-On?** Act-On's partnership is second to none. They provide a dedicated team for our account, engaged and knowledgeable customer support reps, and opportunities to connect with product managers regarding needs for feature rollouts. They also give proactive strategic support based on a solid understanding of Marketing Automation Strategy and overall digital marketing trends. **What do you dislike about Act-On?** It's difficult to say. We've had needs that Act-On couldn't meet for our CRM integration. However, when we shared them with Act-On, we were quickly added to beta testing and interviews for feature developments based on our needs. They continually work to improve the experience for their customers, and take customer feedback seriously. **What problems is Act-On solving and how is that benefiting you?** Act-On provides advanced email marketing capabilities and a big-picture view of the sales funnel, from marketing efforts to sales-qualified leads to ROI. Our goal has been to develop a strategic partnership between sales and marketing. Act-On is helping us get there. **Official Response from Jennifer Blanco:** > Hi Paul, thanks for your review. It's great to hear we've worked with you find solutions for your needs! ## Act-On Discussions - [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) - 2 comments, 3 upvotes - [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) - 1 comment, 1 upvote - [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) - 1 comment, 1 upvote - [View Act-On pricing details and edition comparison](https://www.g2.com/products/act-on/reviews?page=2&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+13%3A14%3A09+-0500&secure%5Bsession_id%5D=65ce30f6-2fe6-4812-abe2-50bd59f23a32&secure%5Btoken%5D=42386f3e9d398e013df08fd0e2078e04aaf6b5029c72d5d6a390fc5bcd1a522e&format=llm_user) ## Act-On Integrations - [DM Valid](https://www.g2.com/products/dm-valid/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Infor Customer Relationship Management (CRM)](https://www.g2.com/products/infor-customer-relationship-management-crm/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - [Oracle Database](https://www.g2.com/products/oracle-database/reviews) - [SugarCRM](https://www.g2.com/products/sugarcrm-sugarcrm/reviews) - [Sugar CRM Connector](https://www.g2.com/products/sugar-crm-connector/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Act-On Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Alerts/Notifications - Drip Campaigns - Customer Segmentation **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making - AI/Machine Learning - Social Media Integration - Third-Party Integrations **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Additional Functionality** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Discovery** - Lead Management - Scoring/Ranking - Lead Context - Pipeline Management - Workflow Management - Opportunity Management - Task Management - Contact Management - Calendar Management - Email Management - Campaign Management **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Management** - Conversion Viability - Workflow **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Data Synchronization - Analysis - Sales Trend Analysis - Demographic/Firmographic Data - Real-Time Data **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Landing Page Builders** - Cross-system Integration **Additional Functionality** - Drag & Drop - Interaction Tracking - Customizable Fields - Multiple Scoring Models - CRM - Customer Segmentation - Predictive Analytics - Prioritization - Lead Qualification - Contact Database - Reporting & Statistics - Alerts/Notifications - Email Marketing - Lead Nurturing - Web Forms - Document Storage - Search/Filter - Prospecting Tools - Email Tracking - Sales Forecasting - Customizable Templates - Lead Generation - Sales Reports - Lead Distribution - Data Enrichment - AI Copilot - API - Real-Time Notifications - Lead Capture - Reminders - Generative AI - Forecasting - Email Templates - Activity Dashboard - Activity Tracking - Workflow Automation **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - 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