--- title: Act-On Reviews meta_title: 'Act-On Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1071 reviews by the users' company size, role or industry to find out how Act-On works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 1071 scale: '5' date_modified: '2026-08-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Act-On Reviews **Vendor:** Act-On Software **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 1,071 ## About Act-On Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. ## Act-On Pros & Cons **What users like:** - Users highlight the **ease of use** in Act-On, complemented by outstanding support and user-friendly features. (27 reviews) - Users commend Act-On's **top-notch customer support** , highlighting quick responses and valuable resources like webinars and success hours. (18 reviews) - Users highlight the **top-notch email builder** of Act-On, enhancing their marketing strategy with powerful features and device previews. (18 reviews) - Users praise Act-On's **exceptional email management** , with a robust builder and excellent support enhancing overall productivity. (15 reviews) - Users commend Act-On for its **excellent support and constant updates** , enhancing their email marketing experience significantly. (15 reviews) - Users value the **seamless integrations** of Act-On, enhancing workflow efficiency and collaboration across various platforms. (15 reviews) - Users value the **automation capabilities** of Act-On, enhancing efficiency in email campaigns and team communication. (14 reviews) - Intuitive (12 reviews) - Analytics (10 reviews) - Easy Setup (10 reviews) **What users dislike:** - Users express concerns over **missing features** in Act-On, especially regarding AI tools and email composer capabilities. (14 reviews) - Users find the **user interface unintuitive** , leading to inconsistent experiences and difficulties during implementation. (10 reviews) - Users encounter **email issues** such as limited content reuse and a cumbersome visual experience in Act-On’s email composer. (9 reviews) - Users experience a challenging **learning curve** with Act-On, particularly in navigating its interface and implementation issues. (9 reviews) - Users feel Act-On has **limited features** compared to competitors, hindering efficiency and user experience. (7 reviews) - Users find the **unintuitive interface** of Act-On challenging, as it hinders the overall user experience. (7 reviews) - Email Management (6 reviews) - Integration Issues (6 reviews) - Intuitiveness (6 reviews) - Users find Act-On's **complexity** frustrating, noting difficulties in feature navigation and outdated integrations impacting usability. (5 reviews) ## Act-On Reviews ### 1. Marketing Automation with Act-On **Rating:** 4.0/5.0 stars **Reviewed by:** Abhinav C. | Sr Marketing automation specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Act-On?** With Act-On, creating landing pages, emails, forms, etc., is made easy due to its easy UI/UX. It is easy to customize and automate marketing processes using the drag and drop feature and custom scripts. **What do you dislike about Act-On?** There isn't much to dislike about Act-On. The platform is extremely user-friendly, and they provide excellent support and training. However, It would be great if multiple users could be added to one account! **What problems is Act-On solving and how is that benefiting you?** We are collaborating with Act-On on multiple marketing assets with integrations from various platforms, including SFDC. All assets are located in one place as a central repository and can be accessed by anyone at any time. **Official Response from Jennifer Blanco:** > Thanks for your feedback Abhinav! I'll have your account manager reach out about adding more users to your account! ### 2. Act-on is a powerful marketing automation platform **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel C. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2022 **What do you like best about Act-On?** I like the support we receive from Act-on. They are always available whenever I have any questions and are also proactive in completing regular customer reviews. **What do you dislike about Act-On?** There are certain features within the program builder which could be improved, enabling us to test the programs before setting them live could be done much better. **What problems is Act-On solving and how is that benefiting you?** It helps us communicate with our prospects and customers very effectively. The fact we can integrate directly into our CRM platform makes this 10x more convenient. ### 3. Simple, user-friendly platform for email marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Alexander P. | Marketing director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2022 **What do you like best about Act-On?** The variety of built-in templates is impressive. **What do you dislike about Act-On?** Our account is linked to our Jungo account, so not always sure who to connect with for issues. **What problems is Act-On solving and how is that benefiting you?** Quick and easy way to connect with clients via email. **Official Response from Jennifer Blanco:** > Thanks for your review Alexander, glad you are getting use out of our templates! ### 4. Act-On Review from a Marketing Perspective **Rating:** 4.0/5.0 stars **Reviewed by:** Cara M. | Graphic Designer, Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Act-On?** Act-On is very easy to use. For someone that doesn't have alot of HTML knowledge, it allows you to easily create emails and also have access to download the HTML. **What do you dislike about Act-On?** I don't like that if you create section with multiple blocks that you cannot copy that section, you have to copy each individual block. **What problems is Act-On solving and how is that benefiting you?** We have a campaign that has dynamic content and so it has allowed us to customize those emails based on data that is pulled in from excel. **Official Response from Jennifer Blanco:** > Hi Cara, Thanks so much for your review. Sounds like you're doing some great personalization with dynamic content. We're currently working on updates to the email builder to address copying sections. We'll be sure to keep you informed on the progress! ### 5. Best value for most Marketing Automation tools amongst the providers **Rating:** 4.0/5.0 stars **Reviewed by:** Charlie B. | Database and Marketing Automation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Act-On?** All Marketing Automation tools you could want are offered OOTB with no hidden charges. **What do you dislike about Act-On?** Sometimes missing finesse or the odd micro-feature to help deliver projects easily. There is always a workaround though. **What problems is Act-On solving and how is that benefiting you?** Automatic lead routing, saving business resources. Prospect Lead nurturing and scoring for monitoring those who are most engaged - provides better insight and more sales leads. The ease of being able to communicate with our audiences to push our marketing messages. **Official Response from Jennifer Blanco:** > Thanks for your feedback Charlie! Sounds like you've got great lead nurtures setup! ### 6. Leverage Act-On for Smarter Automated Marketing to Grow your Business **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah H. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2022 **What do you like best about Act-On?** Act-On allows us to see who is coming to our website, push form date from the web straight into Salesforce, then send automated messages to prospects. **What do you dislike about Act-On?** Sometimes we want to do a big email blast to all of our customers and that part of Act-On seems overpriced. **What problems is Act-On solving and how is that benefiting you?** I am a one-person, part-time marketing person. Using this tool has freed me to do other work that is necessary and get good feedback for continuous improvement. **Official Response from Jennifer Blanco:** > Thanks for the review and keep up the good work Sarah! ### 7. Act-On for e-mail marketing review **Rating:** 4.0/5.0 stars **Reviewed by:** Cristina O. | Graphic Designer, Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2022 **What do you like best about Act-On?** It's highly organized and easy to learn. I like how quickly I can import contacts and the user interface is easy to navigate. **What do you dislike about Act-On?** There are some limits to creative capabilities but there's always a workaround and training tools provided by Act-On **What problems is Act-On solving and how is that benefiting you?** It's been a great tool for creating landing pages and sending promotional emails. Being able to use emails as templates has proven to be productive. My business performance has increased significantly. **Official Response from Jennifer Blanco:** > Glad you're finding so much use out of our platform! ### 8. Overall - A useful Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Act-On?** Easy to use templates and reporting functions **What do you dislike about Act-On?** The large number of bouncebacks, lack of automation for removing or changing contact information when receiving 'no longer with the company' emails. **What problems is Act-On solving and how is that benefiting you?** Being able to 'touch' clients & prospects easily and quickly. **Official Response from Jennifer Blanco:** > Hi, thanks for your review. It sounds like you might be in need of some assistance with your deliverability. Please feel free to reach out to me, jennifer.blanco@act-on.com and I will make the intro. ### 9. Basic CMS **Rating:** 3.5/5.0 stars **Reviewed by:** Juhi K. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Act-On?** AO is good for basic landing pages and email creation. It does what it is supposed to do. The technical support team is very helpful when you reach out to them to solve an issue. The only downside of the tech support is they are not available 24x7. **What do you dislike about Act-On?** Not as smart and advanced as compared to other CMS in the market. **What problems is Act-On solving and how is that benefiting you?** Helps generate awareness and digital leads for a product. ### 10. Solid ESP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Act-On?** Landing pages and forms are very flexible and allow for simple and easy data collection. **What do you dislike about Act-On?** The backend feels a little dated and clunky. **What problems is Act-On solving and how is that benefiting you?** Allows us to send mass communications and marketing emails on a consistent basis. **Official Response from Jennifer Blanco:** > Hi, thanks for your review! We've got some UI/UX changes rolling out I'm sure you will enjoy! ### 11. Balanced Email Platform (And More) **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Act-On?** My company only utilizes Act-On for email and web form creation, but for the features we do use, we are happy with the ease and usability of Act-On. I like the versatility of the various scheduling options, as well as how easy it is to manage your contacts via list/segment management. We are also looking to utilize lead scoring and marketing automation in the future, so it's nice to see the Act-On platform has an easy-to-understand user interface for all of its modules. **What do you dislike about Act-On?** Nothing comes to mind (from the features I use) that I dislike. I think Act-On could improve image management (including UI), but I've heard Act-On is working on an enhanced image management experience, per their digital roadmap. It's nice to know what is on the horizon for the platform. **What problems is Act-On solving and how is that benefiting you?** We are solving our problem of not having a reliable system of record for our CRM. Act-On is currently acting as a CRM for Marketing function specifically, and it's served its purpose well in that regard as we wait to import our marketing contacts into MS Dynamics. In terms of managing our contacts and keeping them clean, Act-On has done a fabulous job of facilitating that. ### 12. Simple tool to accomplish lots of automation needs **Rating:** 4.0/5.0 stars **Reviewed by:** Vivian K. | Director of Business Intelligence, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2021 **What do you like best about Act-On?** An intuitive tool that requires minimal training to get up to speed. I have used lots of automation tools - Is it the most robust? No. The most expensive? No. Does it do what you need the majority of the time? Yes. **What do you dislike about Act-On?** Support can be good at times, but there have been times I felt like the problem should have been solved a bit quicker and more proactively. **What problems is Act-On solving and how is that benefiting you?** We can quickly onboard our customers and send personalized, targeted messages daily with minimal effort. We can also easily automate our direct mail just like email and in the same campaigns when necessary. **Official Response from Jennifer Blanco:** > Thanks for your review Vivian! Glad to hear you're finding Act-On so easy and quick to use! ### 13. Marketing Automation Platform with Excellent Service **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin J. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Act-On?** All marketing automation platforms fundamentals are similar so the short answer is the Act-On technical support gives me confidence and peace of mind. We have encountered a few wrinkles along the way and the Act-On technical support staff is always pleasant to work with, ultra responsive, and easy to get ahold of. They have ironed out some unique situations we've stumbled upon along our journey. **What do you dislike about Act-On?** We have been Act-On customers for a few years. The areas of Act-On that we dislike the most is some of the interfaces limit our ability to take our systems to the next level. The other area that we have never been able to get to work properly with our business is with the Website Prospector in how it distributes leads. It sends it based on the Geo Data and not the zip code someone enters into the form. Many of our customers have a centralized IP server located in a different state and when it differs from the user entered form field the lead gets routed to the wrong sales person. **Recommendations to others considering Act-On:** We looked at all the major Marketing Automation platforms that have a salesforce.com connector and chose Act-On. When you look at making a switch take a hard look at who is going to connect it to your email servers and salesforce.com servers and how much on boarding you will require. We were a bit light on our on-boarding support I felt which made our ramp up time a bit longer than needed. **What problems is Act-On solving and how is that benefiting you?** The integration between our website, Act-On and our Salesforce.com solutions allow us to better capture and nurture leads. It allows us to launch products. **Official Response from Jennifer Blanco:** > Hi Kevin, Thanks so much for writing a review of Act-On! Good news, we do have the functionality to distribute leads by zip code. It is a feature we offer but it's not a default setting. To use, it will need to be enabled for your account, which can easily be done by contacting our services team. More details can be found here: https://connect.act-on.com/hc/en-us/articles/360023940293#Alerts_by_Geographic_Territory for your review. Cheers, Jennifer, Act-On Marketing ### 14. Great eMarketing platform with plenty of features **Rating:** 4.0/5.0 stars **Reviewed by:** Michelle D. | Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Act-On?** I like the ability to segment based on behavioral data, such as what pages a customer clicked, what emails they opened, etc. The technical support is also beneficial and resolves all of my problems. I have had some complicated ones, and they escalated them right up to senior engineers. I also like the GUI and how easy it is to find what I'm looking for quickly. The data on clicks/opens/etc is also easily accessible in both a broad overview format and a downloaded report, making creating more in-depth custom reporting very easy. Act-on also provides a good top level overview of how well our marketing efforts have done each month, while comparing the current month to the previous two months. this makes it easy to spot trends in opens/clicks. **What do you dislike about Act-On?** I want more control over handling multiple eNurture programs that are simultaneously running at the same time. Such as more straightforward ways to detect if a recipient is in one program and then hold off on sending them emails from another until they finish the first program. While I enjoy the GUI for the most part, one thing that did catch me up when I first started using Act-on was finding where form submissions and other marketing lists where. Often, there's content that appears duplicated (EG: folders will show up for form submissions when there are no form submissions in those folders). I've used Act-on long enough that I can navigate to whatever I want very easily, but it can be hard for new users to find everything at first. **What problems is Act-On solving and how is that benefiting you?** Act-on is solving the issue of building complicated and very specific nurture campaigns targeted to very granulated segments. This allows emails to be much more tailored to the individual recipient. Some benefits I have seen include the automated program builder, which was recently upgraded to show a more visual approach to how steps would take recipients depending on their actions. A big benefit for us is that Act-on intergrates with Microsoft CRM. This way, our sales team can easily click and view a lead or contact's activity history on our website to help give them a better context when contacting them. Email fatigue rules allow us to set the amount of emails recieved by a user in a current time span, to help avoid opt outs. Segment criteria is also very helpful, and can be drilled down to very specific actions, making segmentation very specific. **Official Response from Jennifer Blanco:** > Hi Michelle, Thanks so much for taking the time to write a review! It's great to hear how helpful our technical support team has been, I'll be sure to pass along your kind words. Keep up the great work, you are on your way to becoming a Marketing Automation Expert! Cheers, Jennifer, Act-On Marketing ### 15. No need to look for another solution provider - Act-On has all you need **Rating:** 3.5/5.0 stars **Reviewed by:** Toni W. | Ecommerce and Marketing Manager , Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Act-On?** The best about Act-On is they offer a range of services they offer, from creating landing pages, to lead capture forms, to create marketing automation. On the plus side is their new SMS solution! What I also like is the feature of drag and drop when creating landing pages or lead capture pages. This will be particularly useful and helpful for users who do not have the skills to create an HTML, or if their workload is heavy and does not have the time to create an HTML email. **What do you dislike about Act-On?** What is the least helpful or painful is the complexity of setting up programs. It takes some time to understand how it works if you have to learn it yourself. Plus side, once the groundwork is finished it's works wonders! If there are 1-to-1 training available online I believe it will be really helpful! **What problems is Act-On solving and how is that benefiting you?** We've found that the CRM integration works with Act-On, and have the ability to create marketing activities that can be logged with each contact so we the last time the contact/prospect/customer has been contacted. **Official Response from Jennifer Blanco:** > Hi Toni, Thanks for your review. It's great to hear you've mastered setting up programs! Cheers, Jennifer, Act-On Marketing ### 16. Easy to learn and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Karina A. | Events Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Act-On?** When I started in my current role I had no marketing experience and had never worked with a marketing tool like ActOn before which was daunting. After a few short days of training and learning, I felt comfortable using the tool and answering questions from teams outside of marketing. There are a lot of great resources out there to assist in training and I am learning new things every day. **What do you dislike about Act-On?** I wish there was a way to see what images in your media library were actually being used and what images are not connected to either a landing page, email, etc. It would be nice to have an easy way to be able to clean up what is not being used. I also wish there was a little more HTML functionality to try and steer the landing pages we create on ActOn to better align with our current website design/look and feel. Sometimes you can see a disconnect but there is nothing you can do to fix it. **What problems is Act-On solving and how is that benefiting you?** We use ActOn for all of our email marketing as well as for landing pages and forms on our website to be contacted by us and also to protect all of our gated content. With the metrics and ability to track what goes on we are able to show management real ROI, help our sales team grow their pipeline, and bring metrics that help our team make better decisions more quickly. **Official Response from Jennifer Blanco:** > Hi Karina, Thanks so much for taking the time to write a review! I've shared your feedback with our product team. Please feel free to add any additional product feature requests via the Act-On Community page. Cheers, Jennifer, Act-On Marketing ### 17. User friendly but could be more robust **Rating:** 4.0/5.0 stars **Reviewed by:** Courtney F. | Digital Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Act-On?** I think the automation and nurture capabilities are great - creating funnels based on actions is very valuable, and giving our sales team a lead score can help them bring relevant content to their customers. This platform has given us the ability to give more insight to our management and sales teams. **What do you dislike about Act-On?** I think the limited integrations and reporting would be the one downside of Act-On. Not being able to integrate all of our social platforms is limiting when it comes to tracking our audience. The reporting feels a little limiting and disorganized. We started with Act-On during COVID, which means many people were working from home, so some of the features of reporting did not give us the information we were hoping for. **What problems is Act-On solving and how is that benefiting you?** Tracking our customers' interaction with our website and being able to create nurture/automation campaigns (utilizing funnels) has allowed us to keep more consistent communication with our customers and send them relative content. This has allowed us to really customize our customers' experience on our website. **Official Response from Jennifer Blanco:** > Hi there, Thanks so much for your review! We're always looking for additional ways to support our customers and would love to learn which social platform you are using. Please feel free to put in a product request and we'll get back to you. The services and support teams are also well versed in our reporting features and would be happy to help you out with your reporting needs. Cheers, Jennifer, Act-On Marketing ### 18. Very Helpful with All of My Questions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Act-On?** Act-On helps you with dynamic tools to make your automated email campaigns come to life. If there is something in your email campaign that is more complex than what is given to you, Act-On will look into it for you and see if they would build it out for you. They want their customers to succeed in their marketing efforts and will look for many ways to optimize your account too. **What do you dislike about Act-On?** There are not many dislikes I have with Act-On. If I had to choose, I would say that their help articles need some work. I try my best to go there first before I go into their live chat rooms, but some of the articles don't answer my question, or the content in the help article is confusing at times. Other than that, it is solid! **Recommendations to others considering Act-On:** Act-On is definitely a go-to source of marketing automation if you are looking to send multiple emails monthly to the same contacts. Act-On only counts active unique contacts for your monthly limit, not the total contacts. From my little research, other competitors will only count the total contacts you signed up for. Act-On is also a good tool for those that work at enterprise levels. **What problems is Act-On solving and how is that benefiting you?** There is an internal newsletter that we have started sending out back in May 2020. Before that, our CEO would share some company-wide news. Since he was sending them through our email client, we didn't have a way to track who is engaging with the content. We decided to rebrand the news with a bi-weekly newsletter that went through Act-On to the whole company. We were able to gain some amazing insights on where people were clicking throughout the newsletter. With that in place, we could make smarter strategic decisions on what the next content should be. Another problem we had was the lack of following up with strong leads from our campaigns. Act-On wasn't always connected to our CRM, so our customer lists were not the most accurate. Since our sales reps work through the CRM, they couldn't determine who was a strong lead. Now that we are connected with our CRM to Act-On, we are able to perform automated email campaigns and send CRM tasks out to those that complete certain call-to-actions. This has made our communication efforts more efficient than ever before. Very thankful for that. ### 19. Act-on marketing automation review **Rating:** 4.0/5.0 stars **Reviewed by:** Nitin T. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 25, 2021 **What do you like best about Act-On?** The workflow builder to create nurturing flow (customer journey) is really simple to use and supports multiple scenarios and a mix of channels **What do you dislike about Act-On?** The UI can be more user friendly and the loading time needs to be reduced **What problems is Act-On solving and how is that benefiting you?** I have used Act-on as a marketing automation tool to run email campaigns, sms marketing and website traffic analysis. Its really simple to use and deploy and gives you real time insights on your website traffic ### 20. Act On has some great tools that have helped us dive into new marketing methods and processes. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Act-On?** The user experience makes learning new things within the tool pretty easy, and also makes daily tasks and processes easy to work with. Also, the email composer is solid - it's pretty easy for me to build an email based on the vision I have in my head. **What do you dislike about Act-On?** Mobile formatting has always been tough to work around since we use a lot of custom code in our emails. There was also a bug with reporting that took months to work out - it's great now that it is fixed though! **Recommendations to others considering Act-On:** Overall, a good marketing automation tool. More basic campaign setups are easier to execute, and while sometimes needing to use workarounds, most more complex campaigns can be accomplished. Strengths would be segmentation and lists; weaknesses would be custom design aspects/custom HTML usage/mobile rendering. **What problems is Act-On solving and how is that benefiting you?** In my opinion, our emails look pretty slick - they are attractive and users (at times) have shown a high level of engagement. We have also been getting more into automation. Being able to segment based on engagement and activity is extremely important when trying to target a specific audience or an engaged audience. **Official Response from Jennifer Blanco:** > Thanks so much for sharing your feedback! Our product team would love to set up some time to talk with you about your needs and feedback around email tools and customization. If you feel comfortable, please reach out to your account manager to get connected with product. ### 21. Marketing Automation Powerhouse Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Act-On?** The in-depth knowledge support team at Tactical has been the key to unlocking all that Act-On has to offer our complex integrations and marketing campaigns' success! **What do you dislike about Act-On?** It is one of the more complicated products on the market and more difficult to find talent that has worked with it previously (or is comfortable coming on board to our team to work with it) **What problems is Act-On solving and how is that benefiting you?** We are using Act-On for lead scoring for one of our lines of business currently ### 22. Act-On has been a great resource to track response and view rates discreetly. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Act-On?** The ease of use with the plug in to Outlook. Also my companies ability to customize content with Act-On **What do you dislike about Act-On?** The fact that only the first person listed on an email can be tracked **Recommendations to others considering Act-On:** Great tool that is very discreete. **What problems is Act-On solving and how is that benefiting you?** It has allowed me to determine if my content is being viewed and what is being clicked on ### 23. Easy to use with many features **Rating:** 3.5/5.0 stars **Reviewed by:** Anthony M. | Manager, Meetings, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2021 **What do you like best about Act-On?** What I like best is being able to schedule personalized emails and view detailed reporting. **What do you dislike about Act-On?** There are a lot of great features. Some features are not as intuitive at first but can be helpful once you figure them out. **Recommendations to others considering Act-On:** I would definitely recommend giving Act-On a try. **What problems is Act-On solving and how is that benefiting you?** Sometimes I'm busy or in meetings when an email needs to go out. It's great to be able to set up the email in advance and schedule it to go out during those busy times. One of the benefits I have realized is that I am able to track opens and also see what links were clicked. **Official Response from Jennifer Blanco:** > Hi Anthony, Thanks for writing a review! Marketing Automation is all about delivering a timely personalized message while freeing up your time to focus on additional needs, I'm very glad you're finding this to be true! Cheers, Jennifer, Act-On Marketing ### 24. ActOn in higher Ed **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Act-On?** The ease of setting up email campaigns and breaking down audiences! **What do you dislike about Act-On?** I wish that it had more reporting capabilities and ease of manipulating multiple records. **What problems is Act-On solving and how is that benefiting you?** We are tracking email campaign statistics to determine viable prospects to move to the inquiry stage, great tool to measure engagement. ### 25. Support is great **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Act-On?** The quickness Act-On supports responses. **What do you dislike about Act-On?** Some of the reporting is clunky. It would be nice to have a dashboard to review the Sales Users portal for all users at once. Also, the notifications are not working with the Act-On Anywhere. **Recommendations to others considering Act-On:** Act-On is easy to use. My previous company uses Act-On too. They have on-demand online training that is easy to follow. Their support is willing to help offer solutions or suggestions to keep you moving forward. They are easy to work with. **What problems is Act-On solving and how is that benefiting you?** We just completed the Cname/DKIM set up and had to have Act-On support work with our IT. Our systems are incredibly tight, so it was some workaround. However, Act-On Support was able to get us all set up. **Official Response from Jennifer Blanco:** > Hi there, Thanks so much for taking the time to write a review. Our team would be happy to follow up with you. If you're willing, please submit a support ticket and we'll be sure to address the items you called out in the dislike section. Thanks, Jennifer, Act-On Marketing ### 26. Act On Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2021 **What do you like best about Act-On?** Act On has rich functionality and good support. I particularly like the revenue attribution feature which I recently discovered. **What do you dislike about Act-On?** Sometimes the features within the reporting module are fixed and cannot be changed/customised to give you more insight. For example, in the reporting the funnel reports cannot show you individual prospects moving from one stage to another. **Recommendations to others considering Act-On:** Make sure you do training sessions beforehand so that you can fully utilise all the features of Act On. **What problems is Act-On solving and how is that benefiting you?** We are trying to solve our revenue attribution model where we assign a value to each channel within the marketing journey that contributed to an opportunity. We are also trying to use Act On reporting to improve our reporting overall with KPI's. **Official Response from Jennifer Blanco:** > Hi there, Thanks for your review! It's great to hear customer success stories are you continue to advance in the platform. Cheers, Jennifer, Act-On Marketing ### 27. This is a subscription-based software **Rating:** 3.5/5.0 stars **Reviewed by:** LINDA S. | Sales Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2021 **What do you like best about Act-On?** This program continuously improves its system. Its representatives quickly respond to customer needs. This program is also a powerful list and contact management, allowing a complete communication cycle in one place. More, its email test is accurate and straightforward. Further, this platform also allows us to see other users' records. **What do you dislike about Act-On?** This tool is cumbersome and unintuitive. Also, it is very difficult to build email and landing page templates, drag-and-drop generators are not easy, and coding knowledge is required. More, auto-reply emails are not working properly. Besides, its social media tools need to be developed. This program is also very slow and outdated. **What problems is Act-On solving and how is that benefiting you?** This platform promotes the company's brand on multiple channels. This program also effectively generates more high-quality potential customers. This program also allows us to use multiple applications because it is integrated with customer relationship management (CRM), social media, and other marketing tools. ### 28. Easy to use and good customer service! **Rating:** 4.0/5.0 stars **Reviewed by:** Adriana L. | Digital marketing specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2021 **What do you like best about Act-On?** As a novice in marketing automation, Act-on is quite easy to use and user-friendly. The customer service is excellent, they're always available to help! **What do you dislike about Act-On?** Actually not at all. It takes some time learning all thunction, I won't say it's easy but at least I really enjoy working with this platform. **What problems is Act-On solving and how is that benefiting you?** Leads collection on website, as well as Google ads. Targeted email marketing. ### 29. Act-On has been solid for us for lead nurturing. **Rating:** 4.0/5.0 stars **Reviewed by:** Alex P. | marketing director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2021 **What do you like best about Act-On?** great support, quick web integrations, solid metric tracking, easy to navigate interface. **What do you dislike about Act-On?** could be more visually appealing and have quick links to very simple instructions for when you forget how to set something up from scratch. **What problems is Act-On solving and how is that benefiting you?** We are sending out messaging to the right people at the right times and converting more more emails into meaningful conversations with our sales team. ### 30. It is really useful tool to connect with the clients that we have **Rating:** 4.0/5.0 stars **Reviewed by:** Ann Marie S. | Executive Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Act-On?** usability. it is a tool that doesn't take too much time to learn **What do you dislike about Act-On?** at the momment I don't have major complaints - we don't use all of the aspects of the tool so not sure if i have one **What problems is Act-On solving and how is that benefiting you?** connecting with my clients has become easier **Official Response from Jennifer Blanco:** > Hi Ann Marie, Thanks for your review! It's so nice to hear when customers don't have any complaints. Hope your clients are appreciating your investment in your engagement with them. Cheers, Jennifer, Act-On Marketing ### 31. A Great Marketing Tool with an Opportunity to Grow **Rating:** 3.5/5.0 stars **Reviewed by:** Nick R. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2021 **What do you like best about Act-On?** Form Builder/Landing Pages Multi-step Email Sending Lead scoring Act-On Anywhere plugin **What do you dislike about Act-On?** Exporting campaign data Analytics Reporting **What problems is Act-On solving and how is that benefiting you?** Through lead scoring and our marketing efforts, we are collecting meaningful data that steers where the business should be focusing. Sales Reps can have productive conversations with prospects because they can easily access prospect data with Act-On Anywhere. ### 32. Marketing Automation Tool with many opportunities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Act-On?** - Intuitive E-Mail Builder - Automated Flow Visualization - GoToWebinar Integration **What do you dislike about Act-On?** - Out-of-the-box reporting options are limited - Analytics not always intuitive - The sales user interface is too basic **What problems is Act-On solving and how is that benefiting you?** - Automate our current processes - Improve our e-mail marketing - Understand our customers and prospects better (what works for them) - Provide information on interaction to Sales ### 33. Increase the efficiency of your sales team with Act-On. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2021 **What do you like best about Act-On?** Act-On is a comprehensive marketing platform that allows you to increase sales effectiveness and retain more customers through an ingenious system that allows you to manage email campaigns, track website visitors, manage social networks and customers to take advantage of all available resources to work solidly. Act-On has a great analysis and reporting system that provides brilliant information about everything that happens, the service stands out for its high availability through the cloud, despite being a broad platform it is very easy to operate, it has a solid interface that provides great expectations and the reputation of Act-On is something that generates a lot of confidence. **What do you dislike about Act-On?** Act-On is a service that being of high functionality and quality has a price that I consider too high in comparison to many of its competitors, which positions Act-On in a not very profitable platform for small organizations or in its defect of low budgets, I would like to see more standardization in its editions so that the service is within reach of small companies and can increase its accessibility for many, since this platform is very functional and worth acquiring. **Recommendations to others considering Act-On:** Act-On is a totally exponential marketing software, I recommend it especially for large and medium companies, because its cost is high due to the functionality of the platform, it has many resources that will allow you to boost your brand in an exemplary way, its innovation is spectacular, its ease of use is incredible, which allows you to improve the user experience. **What problems is Act-On solving and how is that benefiting you?** Act-On is a platform that was implemented in our company for over 2 years, it is worth noting that this service has allowed us to approach our customers in a timely and intelligent manner, now we have been able to increase our sales and income in a surprising way because Act-On gives us the convenience of running large campaigns through emails and websites, make follow ups and through their reports we can know the progress that is obtained, the service really is very useful for our sales team. ### 34. Great Marketing Platform! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Act-On?** Act-On's easy of use is one of its best attributes. **What do you dislike about Act-On?** I would like more integration opportunities so that we could set up a seamless connection to our AMS. **What problems is Act-On solving and how is that benefiting you?** More targeted marketing. **Official Response from Jennifer Blanco:** > Hi there, Thanks for your review! I wanted to share information about all of our integrations, our customer support team would be happy to talk through them with you. https://act-on.com/product/martech-stack-integrations/ Thanks, Jennifer, Act-On Marketing ### 35. Email marketing is now very easy **Rating:** 4.0/5.0 stars **Reviewed by:** Marta D. | Product Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Act-On?** Email marketing was a difficult task for me but it has been resolved by this platform. I highly appreciate this tool for being efficient. There are so many interesting features of Act-On. This smart tool let us maintain our workflow. This robust and versatile tool is enriched with all amazing automation capabilities. Moreover this software let us start automated campaigns effectively. **What do you dislike about Act-On?** In the start it was a slightly difficult product but after the great association with this tool, it has become easy to use and know about all requirements of the email marketing. I like the way its customer support supports us while having problems. **Recommendations to others considering Act-On:** I would say this is the practical and professional tool to engage customers. This well-developed tool helps us in developing long-term relationships with our customers. This tool helps us in customizing and deploying our websites which facilitates us in managing the whole information relevant to customers. This user friendly tool has all possible features in order to catch the attention of customers. **What problems is Act-On solving and how is that benefiting you?** It is not expensive as compare to other similar products. Aside from amazing features and functionalities it is playing a very significant role is boosting productivity of our organization. It let us deal our customers easily by introducing new policies each and every time. **Official Response from Sarah Moore:** > Hi Marta, Thank you for posting a review and for your valuable feedback. We wish you continued success! Cheers, Sarah ### 36. World’s leading marketing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Hannah W. | Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2020 **What do you like best about Act-On?** It helps me to build personalized emails effectively. I can manage several marketing campaigns easily. It has enhanced our productivity by bringing us generate more leads and better opportunities. Through Act-on we are easily designing and launching our marketing campaigns. It has user friendly and powerful features which proves this is the excellent marketing automation platform. **What do you dislike about Act-On?** There is not much to dislike about Act-on, but I would say it lacks of integration with most common applications. If it allows the integration with all commonly used platform then we will be having more convenient experience with this tool. **Recommendations to others considering Act-On:** It is a great source to managing your customer’s relations and will help you to crate market based efficient plans by giving the information about your leads. For your better guidance they have provided a free trail and provide demos for easy startup. **What problems is Act-On solving and how is that benefiting you?** It gives great services for managing specific programs and campaigns. This tool has brought collaboration in our sales and marketing and ultimately it has affected our CRM systems as well and consolidates our entire marketing technology stack into one simple, effective, transparent, and actionable ecosystem. **Official Response from Sarah Moore:** > Hi Hannah, Thank you for your review. We love hearing your feedback and are glad to know you're a fan! Cheers, Sarah ### 37. Active and practical marketing automation. **Rating:** 4.0/5.0 stars **Reviewed by:** Leila M. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Act-On?** Its functions are very effective when handling them, since thanks to them you manage to automate the whole process that entails the marketing in an agile and dynamic way, changing in a drastic way how the whole process of marketing is handled. Its integration process is very agile to manage. **What do you dislike about Act-On?** If you want to make some integration or forms, is a little limited this type of functions in this tool, it would be ideal to improve this aspect. **What problems is Act-On solving and how is that benefiting you?** Marketing automation tool, in a more agile and effective way to manage. Achieving the development of marketing campaigns in a more agile way and obtaining data from potential customers. **Official Response from Sarah Moore:** > Hi Leila, Thanks for sharing your feedback and posting a review. We really appreciate it! Cheers, Sarah ### 38. ActOn for email engagement **Rating:** 3.5/5.0 stars **Reviewed by:** Roberto A. | e-business Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Act-On?** Not much, truly, but if I have to choose, then I suppose it is that it sends emails. **What do you dislike about Act-On?** The CMS, the overall interface. How slow it loads **What problems is Act-On solving and how is that benefiting you?** Email campaigning and hosting PDFs fo email funneling ### 39. Effective and powerful tool for running marketing jobs conveniently **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** July 02, 2020 **What do you like best about Act-On?** I am having pleasing experience with Act-on. It has great integration with Salesforce. It helps me in creating high quality emails by using marketing materials efficiently. I feel happy with the availability of insights and matrices via Act-On. This is not only used for marketing automation but we can also use it to track accurate results. It serves multiple purposes in efficient ways. **What do you dislike about Act-On?** In the beginning it is found to be difficult and tricky. Sometimes we have to face deliver-ability issues in order to send email campaigns. At that time its responsive team is found to be very helpful and let us resolve our issues within short time. **Recommendations to others considering Act-On:** It is absolutely a perfect platform. However it is highly suggested to all other marketing organizations. I am sure you will enjoy using marketing with this wonderful tool. It will provide you all essential features for carrying out multiple marketing strategies. **What problems is Act-On solving and how is that benefiting you?** It makes me aware about the opinions of our brands by giving their transparent views that further will bring improvements in our organization. It is immensely easy to create and manage our social page that further helps us in enhancing the publicity of our brands. Its attractive templates system helps us in creating and designing pages in most probable ways that makes launching of new campaigns easy. **Official Response from Sarah Moore:** > Thank you for your great feedback and for posting your review. We really appreciate it and are so glad you are finding value with Act-On. Cheers, Sarah ### 40. The automation process is a little cumbersome. My team and I created our own work around due to it **Rating:** 4.0/5.0 stars **Reviewed by:** Michelle D. | Email Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2020 **What do you like best about Act-On?** I like that the system is a one stop shop when it comes to email, webpages and social media. I can gather all my information in one palce. **What do you dislike about Act-On?** I have had instances where I ran into a problem with the software not performing and it taking days to figure out. There is a lot of clicking around also when it comes to finding the results of a campaign, especially if its in automation. Also, dynamic content doesn't seem to be very reliable. **What problems is Act-On solving and how is that benefiting you?** No problems have been solved but some have risen. Still obtaining the benefits though. **Official Response from Sarah Moore:** > Hi Michelle, Thanks for your candid feedback. If you haven't already, I would encourage you to check out Act-On Connect, another awesome resource for customers where you can connect and share best practices with fellow users and expert. You may check it out here: https://connect.act-on.com/hc/en-us Cheers, Sarah ### 41. A basic and relatively easy-to-use marketing automation tool... without the bells and whistles **Rating:** 3.5/5.0 stars **Reviewed by:** Evihn W. V. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2020 **What do you like best about Act-On?** Uploading a list of contacts and sending from Act-On the first time took all of an hour to learn. As far as basic email sending capability, this platform makes it as easy as most. It does provide the user the ability to develop workflows, automated sequences, and other such sequences, but these take a bit more learning. Also makes it quite easy to build, edit and publish landing pages with little to no coding experience. **What do you dislike about Act-On?** The real weakness with this product is the ability to merge data and dynamically populate. While this prevents it from being competitive with more robust options, considering cost and the way it's presented, the software isn't trying to be anything it isn't. Though the landing page building feature is easy to use, it doesn't have anywhere near the level of customization or features you'd find with a product such as Wix. **What problems is Act-On solving and how is that benefiting you?** Overall, Act-On is a good product for a group that doesn't have a ton of budget or resources but wants a reliable email server and platform to easily schedule and send from, and perhaps even build out some automation workflows, but it may be lacking for those looking for a more complex/ robust implementation. ### 42. Easy to use for SMB users and when you don't have ]Salesforce **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2020 **What do you like best about Act-On?** Act-On really was our only choice because of the native integration to Microsoft Dynamics CRM (Pardot does not have). We felt other marketing platforms were too hard to use and expensive (and I've since learned that's true.) **What do you dislike about Act-On?** The way Act-On looks at lists as flat files instead of a single database. Make sure you understand the data model. I believe they are re-engineering it but it creates issues when trying to manage contacts and leads. **Recommendations to others considering Act-On:** Evaluate the database model **What problems is Act-On solving and how is that benefiting you?** Gave sales full visibility into marketing activities as well as contact interaction with our website and emails. Enabled us to automate email sends based on business rules, set up landing pages easily with drag and drop editor. **Official Response from Sarah Moore:** > Thank you for taking the time to post a review and share your feedback! We are in fact, working on improvements to our lists/database model so stay tuned. Cheers, Sarah ### 43. Act-On Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2020 **What do you like best about Act-On?** Act - On was easy to use and very intuitive. Great way to get our customers to submit surveys on their experience with our services. **What do you dislike about Act-On?** We went through a transition, which we had to start from scratch using the product and our sales rep wasn't the most helpful. **What problems is Act-On solving and how is that benefiting you?** We used Act-On as a survey tracking software and for emails. ### 44. Extremely useful act-on for market strategy via email. **Rating:** 4.0/5.0 stars **Reviewed by:** Jeremy R. | Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2019 **What do you like best about Act-On?** I like Act-On too much, it is too tidy to select fields. It is very flexible in terms of integration to CRM and destination pages. In addition to this, I can edit the links, images or any file very easily after sending some email, I just go to Act-On change what I want to do and then redirect, it is totally easy. At the same time, its interface is great, with easy communication with the support and easy configuration. **What do you dislike about Act-On?** I would like the software to issue a better database, it cannot be that I cannot find a particular profile. This really worries me a little because it puts the program in a slightly disoriented condition. However, the program responds well in other aspects and compensates for that failure. **Recommendations to others considering Act-On:** Recommended the product, we are completely satisfied with your work in our marketing department for everything achieved this year, we have been able to increase business with just an email and automated information. It's great, amazing and very addictive to use it. He solve and that's what we like. **What problems is Act-On solving and how is that benefiting you?** We use it to automate online marketing processes. E-mails are used in a strategic way to carry out content and advertising campaigns in general. It has really been fundamental to attract customers and to make a restructuring of the market at our convenience. When we found him we were convinced that the return on investment was going to be fast and it was. **Official Response from Sarah Moore:** > Hi Jeremy, Thank you for your feedback and for taking the time to post your review. We really appreciate it! Cheers, Sarah ### 45. Don't look for another tool to increase customers, look for Act-On. **Rating:** 4.0/5.0 stars **Reviewed by:** Eugenio C. | Digital Marketing, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** November 28, 2019 **What do you like best about Act-On?** Basically Act-On has been important for my progress as a marketing management tool, it helps me to create integrated website forms. Besides that I can have automated emails. In turn I want to convey that in general terms it has a better drip than many other programs that are more expensive. In a nutshell this software helps me to increment potential clients thanks to its excellent features and outstanding tools. **What do you dislike about Act-On?** I would like to emphasize that the program is a bit expensive, however, the company can pay this price and we have already been able to recover all the money invested thanks to its excellent results. I have no complaints about its operation, or integration, or other aspect. It would be great if they made plans more accessible to the public. **Recommendations to others considering Act-On:** Highly recommended, you will simply have at your disposal a program with purely commercial purposes and aimed at the search for new clients, processes and income in capital. It certainly gives hope to those companies where they are in a slightly demotivated environment and require commercial and marketing assistance. **What problems is Act-On solving and how is that benefiting you?** The company is very happy for the addition of this software from the first moment, it is a very useful platform in terms of online marketing that has given us the possibility of developing a new customer growth plan. In addition to this, by email we have obtained clear guidelines that fit our possibilities of use and planning. **Official Response from Sarah Moore:** > Eugenio, Thank you for sharing your feedback and posting a review. We really appreciate it! We are delighted to hear that you are a fan of Act-On and seeing great return on your investment. Cheers, Sarah ### 46. Becoming Responsive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Act-On?** As a designer, I find the Act-On's responsiveness useful. Our last platform was static, we knew that our customers were receiving our communications on a variety of screen sizes. I also like that I can preview the end product and get a pretty close estimation of that things will look like even before testing. **What do you dislike about Act-On?** Font inconsistency, I have to jump through hoops to be sure that, when I need to set a color to a font, the program does not change the size of the font. The processes that I have found helpful do not work consistently. It often eats up quite a bit of time, and even when I get it right, I am only about 75% sure that the email will show up in a consumer's inbox correctly sized and colored. **Recommendations to others considering Act-On:** None. **What problems is Act-On solving and how is that benefiting you?** We send out salesforce product campaigns and webinar invites. Having CRM integration and metrics are very useful. **Official Response from Sarah Moore:** > Thank you for posting a review and sharing your valuable feedback. If you haven't already, I would encourage you to leverage Act-On Connect, the customer portal. It's full of great resources including how-to guides, tips and tricks, support and training. There's also a Product Idea Board within the community that allows you to make or vote on feature requests. Act-On Connect: https://connect.act-on.com/hc/en-us Thanks again! Sarah ### 47. Act-On: ease of creating email marketing. **Rating:** 4.0/5.0 stars **Reviewed by:** Marisa M. | Account Supervisor, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Act-On?** This has been a great tool for me and others within the company, its ability to send, track and be able to document emails from one location has increased our efficiency and productivity, its automation platform is very intuitive, it is very organized and simple, Act-On facilitates the coordination of campaigns by email. I love the fact that there are email templates that can be dragged and dropped. And what I really love is the fact that data is shared back and forth between these two systems and you have full control over everything that happens. **What do you dislike about Act-On?** Personally, I would say that there is not much I do not like about Act-On, however, I think it can greatly improve the way in which photos are placed in emails. Its current form is too archaic and it takes a long time to find a photo. Also, when the photo is in the email, it cannot be cropped or resized. **Recommendations to others considering Act-On:** If you are looking for a marketing automation program that is easy to use and can help your marketing team, I recommend Act-On. In general, it is very easy to use, although it has a learning curve, after you get used to its features it will make your marketing work much easier. In addition, these characteristics of this product are very convenient to implement in each and every one of the problems that may occur more frequently in any organization. But if you have a limited budget this software will fit your needs. **What problems is Act-On solving and how is that benefiting you?** We currently use Act-On to campaign via email. Being able to create aesthetically pleasing emails. The automated Act-On series allows us to plan campaigns in advance and configure them automatically. Similarly, we use Act-On to manage all the marketing automation efforts of our customers. With Act-On you can manage lists, segments, email programs and synchronizations with SalesForce very well. It has been a simple way to search and sort contacts. **Official Response from Sarah Moore:** > Hi Marisa! Thank you for your valuable feedback. We are so glad to hear you are an Act-On enthusiast and that you're finding success with Act-On. Thanks again for posting your review. Sarah ### 48. Transformed our customer comms **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2019 **What do you like best about Act-On?** Love the easy to use interface - it has made it much easier and faster to create and report on our email campaigns! I really like the flexibility that Act-On provides too, enabling us to fully customise all our emails and save templates. **What do you dislike about Act-On?** The automated webinar programmes are a great addition that we didn't previously have, but aren't the most easy to set up for an ongoing series, as you are unable to copy over a programme, making it a bit tedious to have to redo this each time. **Recommendations to others considering Act-On:** Great - really easy to use and interactive reports provide good detail **What problems is Act-On solving and how is that benefiting you?** We can now report on our email campaigns much more easily, enabling us to better understand what is working well with customers and what isn't - allowing us to resolve the challenges we previously had around how best to get information to our customers and invite them to events. **Official Response from Sarah Moore:** > Wonderful news! Thanks so much for posting your review. Cheers, Sarah ### 49. Very user friendly and useful data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2019 **What do you like best about Act-On?** The data that can be collected to effect sales behavior. The ability to use that data to improve our marketing efforts and to get better return on investment on which areas we advertise in. **What do you dislike about Act-On?** Some of the reporting features take a good amount of time to configure. Implementation of the product had quite a few hiccups. It's also a little weird how it integrates with salesforce lighting. it seems like it's more configured for salesforce classic, as opposed to salesforce lighting. **What problems is Act-On solving and how is that benefiting you?** It's solving a tracking issue we had regarding where we're getting the most business from. It has helped to improve our overall marketing strategy.We have a better understanding of how our clients are finding us and what they're looking at online to get to us. It's good to see our clients online activity on our website and which pages they're viewing, in addition to how much time they're spending on the site. it's also helped to align our sales staff with our marketing team which helps keep both departments on the same page as out business scales. It's a great tool just to create better communication at different levels of our organization. **Official Response from Sarah Moore:** > Thank you for posting your review! We appreciate your honest feedback. Cheers, Sarah ### 50. Great Marketing Automation Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel M. | Channel Marketing Manager and Public Relations, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2020 **What do you like best about Act-On?** Ease of use, everything is self explanatory **What do you dislike about Act-On?** The form submission link has been disabled. Act On used to have a link that showed who had completed one of our Act On forms. I would then send the link to our sales managers so they would know who had signed up for their event. Now that feature is gone. **What problems is Act-On solving and how is that benefiting you?** Easy and seamless event management. **Official Response from Sarah Moore:** > Hi Rachel, Thank you for your feedback and for posting a review. We are delighted that you appreciate Act-On's ease of use and seamless event management. Cheers! Sarah ## Act-On Discussions - [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) - 2 comments, 3 upvotes - [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) - 1 comment, 1 upvote - [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) - 1 comment, 1 upvote - [View Act-On pricing details and edition comparison](https://www.g2.com/products/act-on/reviews?filters%5Bnps_score%5D=4&page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+04%3A09%3A17+-0500&secure%5Bsession_id%5D=feb1f7ce-d911-4c9d-b707-7034f2aab31a&secure%5Btoken%5D=40e4bd994a5333a66225f6c712346440f8091a36cfaa8cd9871b8eeb0e1d2c36&format=llm_user) ## Act-On Integrations - [DM Valid](https://www.g2.com/products/dm-valid/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Infor Customer Relationship Management (CRM)](https://www.g2.com/products/infor-customer-relationship-management-crm/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - [Oracle Database](https://www.g2.com/products/oracle-database/reviews) - [SugarCRM](https://www.g2.com/products/sugarcrm-sugarcrm/reviews) - [Sugar CRM Connector](https://www.g2.com/products/sugar-crm-connector/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Act-On Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Alerts/Notifications - Drip Campaigns - Customer Segmentation **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making - AI/Machine Learning - Social Media Integration - Third-Party Integrations **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Additional Functionality** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Discovery** - Lead Management - Scoring/Ranking - Lead Context - Pipeline Management - Workflow Management - Opportunity Management - Task Management - Contact Management - Calendar Management - Email Management - Campaign Management **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Management** - Conversion Viability - Workflow **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Data Synchronization - Analysis - Sales Trend Analysis - Demographic/Firmographic Data - Real-Time Data **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Landing Page Builders** - Cross-system Integration **Additional Functionality** - Drag & Drop - Interaction Tracking - Customizable Fields - Multiple Scoring Models - CRM - Customer Segmentation - Predictive Analytics - Prioritization - Lead Qualification - Contact Database - Reporting & Statistics - Alerts/Notifications - Email Marketing - Lead Nurturing - Web Forms - Document Storage - Search/Filter - Prospecting Tools - Email Tracking - Sales Forecasting - Customizable Templates - Lead Generation - Sales Reports - Lead Distribution - Data Enrichment - AI Copilot - API - Real-Time Notifications - Lead Capture - Reminders - Generative AI - Forecasting - Email Templates - Activity Dashboard - Activity Tracking - Workflow Automation **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Act-On Alternatives - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) - 4.4/5.0 (938 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,259 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - 4.4/5.0 (610 reviews)