Its great to get active lists of ACTUAL people or ACTUAL companies who are interested in our information. For example, when we publish a report we can see who has filled out forms to download which is really helpful for our sales team.
Graphic Designer, Marketing Team Player
The best feature that was crucial to our business is that the emails being sent out were coming from the SalesForce owner and not another random contact in Marketing. There are great templates and the platform is very user friendly.
Marketing Manager at ReachBio Research Labs
(50 or fewer emp.)
In the past I have used Pardot as a marketing automation system coupled with Salesforce. In my new position - I was asked to build a lead gen system and tracking system for recruiting, sales and productivity of our current advisors. I wanted to make certain I made the right choice for the business. I have vetting Marketo, Eloqua, SilverPop, Pardot and others; only to find that Act-On was the best choice for our business needs.
Vice President of Marketing Strategy at American Portfolios