Acquisio

Acquisio

3.8
(71)

Acquisio is a high-powered performance media solution that enables digital marketers to optimize their search campaigns and report on social, mobile, and display initiatives, all in one easy-to-use dashboard.

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Acquisio Reviews

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Showing 71 Acquisio reviews
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Gareth P.
Validated Reviewer
Review Source

"A great time saver"

What do you like best?

Their automated reporting saves a lot of time

What do you dislike?

Requires a minimum of 1 conversion per day to be effective - which can be an obstacle for smaller businesses / campaigns

Recommendations to others considering the product:

For the bid budget management to work most effectively, you need each campaign to generate at least one conversion per day. For smaller companies, this can be an obstacle - check your situation

What problems are you solving with the product? What benefits have you realized?

Time saving with automated reporting. We are able to provide extranet access to our clients to access their accounts dashboards without us having to manually compile reports each month

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U
User
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"One of the better reporting platforms out there!"

What do you like best?

I love the customization aspect that Acquisio qives you. You have the ability to create simple and beautifully designed reporting that easily lays out the performance of your marketing campaigns.

What do you dislike?

The inability to automatically pull data in from smaller sources really annoyed me. When running programmatic campaigns through The Trade Desk, data cannot be automatically pulled in like it can be with Facebook or Google products. Instead, you need to manually add in the data or pull a custom excel report and upload it to the report manually.

What problems are you solving with the product? What benefits have you realized?

Gathering marketing performance data each month and being able to present the data to clients in a simple and visually appealing way.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
AM
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Acquisio Review"

What do you like best?

I love the ease of use / navigation, BBM (for lead gen accounts only) ability to customize the reports & import data from non-supported external sources, the Social platform.

What do you dislike?

Limitations with reporting / comparing date ranges. Limitations with bulk uploads for social

Recommendations to others considering the product:

This is a great platform if you have a lot of lead gen accounts or a lot of small to mid-size accounts that don't need a ton of bells & whistles.

What problems are you solving with the product? What benefits have you realized?

Account management all in one spot. Save time / money, consistent reporting & process for budget management, optimization etc.

Jordan L.
Validated Reviewer
Verified Current User
Review Source

"Pretty Good"

What do you like best?

The bid management algorithm when setup properly can really benefit a campaign. Small campaigns I do see adverse effects but on large campaigns with a substantial number of daily clicks, you will see decrease CPC or CPL.

What do you dislike?

Smaller adwords accounts don't see much benefit.

What problems are you solving with the product? What benefits have you realized?

Bid management and reporting

HANI F.
Validated Reviewer
Verified Current User
Review Source

"amazing software for bid and budget management"

What do you like best?

I love the fact that i Don't have to spent endless hours trying to manage my ppc budget.

What do you dislike?

There's not always someone you can pick up the phone and call. They used to be better in the beginning of the relationship,

Recommendations to others considering the product:

make sure you give it a real chance.

What problems are you solving with the product? What benefits have you realized?

i have achieved cheaper cost per lead acquisition.

U
User
Validated Reviewer
Review Source

"Top reporting software"

What do you like best?

I love how simple and easy Acquisio is to set up and share with clients. It has a sleek looking interface and is incredibly easy to pull in all of your campaign data to show an easy, clean looking interface for all of your reporting.

What do you dislike?

My only complaint is that it doesn't support smaller companies, so you have to pull data in manually via excel spreadsheet rather than setting it up to pull automatically from the source.

What problems are you solving with the product? What benefits have you realized?

Displaying reporting data from paid campaigns to clients to show performance and ROI. Benefits include happy, knowledgable clients, building trust and loyalty.

AP
Administrator in Publishing
Validated Reviewer
Verified Current User
Review Source

"My Favorite Reporting Tool"

What do you like best?

He company I work for manages a lot of campaigns across industries and countries. Acquisio makes it easy to pull in data from multiple sources and schedule reports as needed.

What do you dislike?

Some of the interfaces in their platform can take a little time to load sometimes. I usually keep multiple windows open for the most frequently used screens.

What problems are you solving with the product? What benefits have you realized?

The Acquisio platform has allowed us to provide updates to clients when they need it. It also serves as a way to keep track of certain key metrics with campaigns. The reports are highly customizable so everyone gets the data they need.

UM
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Acquisio Functionality"

What do you like best?

Acquisio's BBM service allows for automated bid and budget management which frees up a great deal of time. I manage a number of AdWords accounts and having BBM is a huge help. It frees up my time from having to constantly monitoring budgets and CPC and bid adjustments. I am allowed more time to optimize and research. Plus, BBM provides better performance than manual manipulation.

What do you dislike?

The main problem I have with Acquisio is the importing campaigns functionality. It isn't easy to change up groupings and often campaigns are resorted into the wrong groups.

Recommendations to others considering the product:

Think about what you are looking to do and test it out to see if it meets your needs.

What problems are you solving with the product? What benefits have you realized?

We use Acquisio as a reporting solution. The reports are customizable and easy to read.

Micah P.
Validated Reviewer
Review Source

"Excellent platform for lead based marketers"

What do you like best?

BBM, reporting suite, cross-platform management, support

What do you dislike?

No algorithms for ROAS bidding and no plan to incorporate on their timeline. This could potentially be a deal breaker if we end up working with more e-commerce clients in the future.

Recommendations to others considering the product:

Acquisio is easy to pick up and use. While it's algorithms may not be as complex as other platforms like Kenshoo and Double Click it does a really good job for CPA goals. I don't think Acquisio would be very successful going head up in e-commerce scenarios.

What problems are you solving with the product? What benefits have you realized?

Lowering cost per lead

Gil H.
Validated Reviewer
Verified Current User
Review Source

"Great White-Label Reporting & Automated Features Across Channel"

What do you like best?

The reports are very professional and give you the options to present them to your client with the KPIs that matter most to them. Having cross-channel integration is key for making Acquisio a one-stop shop for reporting needs.

What do you dislike?

As with all third-party platforms, data syncing and new feature adoption can take some time to work out.

What problems are you solving with the product? What benefits have you realized?

Tracking, reporting, and influencing KPIs across multiple channels has been a huge time saver. Acquisio allows me to look wholisitically to best allocate my client's marketing dollars.

AM
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great solution for PPC advertisers"

What do you like best?

Two features stand out: their Bid and Budget Manager technology and the Reporting suite. BBM saves time in monitoring pacing against budget, and optimizes for the best CPC or CPA more efficiently than a human can do. The reporting suite saves hours of time spent manually pulling client reporting data and assembling it into a client-ready report. Acquisio does all that work for you, freeing up time to write a coherent analysis of the data.

What do you dislike?

Sometimes BBM needs to be tweaked to spend the entire client budget. Reporting formats are a little inflexible. Many bulk updates cannot be done through the platform (copying ads, etc.).

What problems are you solving with the product? What benefits have you realized?

Every agency PPC manager is balancing multiple clients, and spending hours on manual reporting and bid management. Acquisio solves those problems and frees us up to develop strategy for clients.

A
Administrator
Validated Reviewer
Verified Current User
Review Source

"Great customer service from Acquisio"

What do you like best?

Acquisio often contacts us to be Beta testers for their new innovations. We appreciate the great customer service we have always received, from all levels of their organization.

What do you dislike?

Sometimes engine updates to the Acquisio platform are delayed; it would be great to have some type of portal notification as to that delay.

What problems are you solving with the product? What benefits have you realized?

Definite time savings in campaign creation and bid management.

Gerardo T.
Validated Reviewer
Verified Current User
Review Source

"Awesome Reporting Features"

What do you like best?

Automated Reports are one of the thigs that I wanted before getting Acquisio. They have a nice Report generator platform.

What do you dislike?

There should be more content in Spanish. I guess we are a few latin american users outside the US

What problems are you solving with the product? What benefits have you realized?

Automated reports were the best, bu also we can configure email notifications if some of our clients campaigns are getting no conversions

U
User
Validated Reviewer
Review Source

"All around a great platform for reporting"

What do you like best?

I love how simple these dashboards look, how you can customize your reporting and how you can set it up for data to be pulled right into your dashboards automatically.

What do you dislike?

I wish more platforms were integrated with Acquisio to pull in automatically. If you are using an advertising platform that is not recognized, you need to manually pull in reporting via excel files.

What problems are you solving with the product? What benefits have you realized?

Pulling campaign data together and collecting it in a visually appealing report to provide clients with.

A
Agency
Validated Reviewer
Review Source

"Set and forget"

What do you like best?

Acquisio makes it really easy to set and forget Google Ads because you can set up a budget and it does its magic. If you have a lot of Google Ads accounts (especially underspending) this helps a lot.

What do you dislike?

When you set and forget the budgets and bids, you often leave the account alone more, so you're not optimizing ads, keywords, ad groups, etc.

What problems are you solving with the product? What benefits have you realized?

When we used Acquisio, it helped new and struggling accounts to spend more of their budgets.

AM
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great product. Makes analyzing easy."

What do you like best?

Acquisio is a great platform to use when you are wanting to look at all of your data in one place.

It is very customizable and allows you to change different views and settings to better analyze accounts.

What do you dislike?

Integration with outside tools can be very time consuming, tedious and have no explanation for problems or issues that arise. Although the Acquisio team is always trying to help, constantly having to worry if the integration is recording data correctly is a burden.

What problems are you solving with the product? What benefits have you realized?

Acquisio helps solve many problems. The platform is very user friendly making it very easy for any person to understand the data, whether that be clients or new employees.

AA
Agency in Automotive
Validated Reviewer
Review Source

"Acquisio for Agencies"

What do you like best?

Acquisio's platform is designed specifically for agencies who manage a medium to high number of clients digital marketing accounts. As such, it does simplify management of budgets and campaigns. Their BBM (bid and budget management) tool works well to reduce bid costs.

What do you dislike?

It can be simpler to create and manage campaigns directly on the source platform (i.e. AdWords, Facebook) rather than using a go-between interface like Acquisio. Some quirks about using a go-between interface that seem awkward to me.

What problems are you solving with the product? What benefits have you realized?

Manage multiple clients ad budgets/accounts/campaigns via a single interface.

Bob M.
Validated Reviewer
Verified Current User
Review Source

"Acquisio enables us to spend less time on bid management and reporting and more on optimization"

What do you like best?

The Bid and Budget Management functionality is most useful to us. We have begun incorporating some of the reporting functionality and plan on leveraging this much more as we move forward

What do you dislike?

Inability to handle pre-roll video seamlessly.

What problems are you solving with the product? What benefits have you realized?

We've always found it difficult to balance custom campaigns with automation to provide our clients with the best SEM services. Acquisio has allowed us to do that and more.

U
User
Validated Reviewer
Verified Current User
Review Source

"This powerful tool has played a key role in the growth of our customer base!"

What do you like best?

Don't know what we would do without the BBM module.

What do you dislike?

Missing some basic functionality around "Ad Editing"

Recommendations to others considering the product:

Sign-up Now!

What problems are you solving with the product? What benefits have you realized?

Greatly reduces the time it takes to manage our digital marketing publishers. We now have the time to work on other, equally important marketing projects.

UI
User in Insurance
Validated Reviewer
Verified Current User
Review Source

"Great Software"

What do you like best?

The ability of the software to change bids and optimize for conversions

What do you dislike?

The fact that video campaigns are hard to integrate.

What problems are you solving with the product? What benefits have you realized?

Lowering CPA. have seen greater conversions for clients YOY and MOM

AP
Administrator in Publishing
Validated Reviewer
Review Source

"Acquisio Boosts Campaign Performance"

What do you like best?

Acquisio is an easy to use platform. I have been able to train new starters easily and the platform is particularly easy for them to navigate.

Acquisio has solved all our under spending problems and has been able to increase one campaigns conversions by 800% compared to running through AdWords alone.

What do you dislike?

There are a few of AdWords functionalities that you're unable to perform in Acquisio but it's easy to just find them in AdWords.

What problems are you solving with the product? What benefits have you realized?

It has solved our overall under spending problem and has paced our campaigns budgets accurately. It has increased, across the board, conversions for our clients and has reduced the number of clients cancelling.

EO
Executive Sponsor in Outsourcing/Offshoring
Validated Reviewer
Verified Current User
Review Source

"Acquisio experience"

What do you like best?

Customer support; Bid and Budget Manager - Acquisio has AMAZING support personnel, do not give up until solving issue, and very responsive.

What do you dislike?

Pace of technological change - specific to Facebook - believe this is starting to come along now (building and managing FB/Instagram campaigns within the platform)

What problems are you solving with the product? What benefits have you realized?

Needed to scale our business, building and managing thousands of search and display campaigns for our clients. Acquisio solution excellent for that, in particular, Bid and Budget Manager to automate bidding process in Google really drove efficiencies and great results for clients (increased CTR; reduced effective CPC)

A
Agency
Validated Reviewer
Review Source

"Very Painful"

What do you like best?

The app design was pretty good and the theory sounded like it should work but I did not have a positive experience overall.

What do you dislike?

The sales person made promises he couldn't keep and gave incorrect information. I was charged multiple times for services I did not request. I did not get one lead during the time I paid for search marketing.

What problems are you solving with the product? What benefits have you realized?

My goal was to test the product first and then offer online marketing to my clients.

A
Agency
Validated Reviewer
Review Source

"Outstanding! Bid & Budget Management Is The Real Deal"

What do you like best?

Results. It is almost on autopilot. Our results after 2 weeks were outstanding. Our cost per conversion dropped from $230 range to the $50 range.

What do you dislike?

Wish we could have kept our initial support resource, but he only works with trial accounts.

Recommendations to others considering the product:

Let the help you set up the system and coach you through it.

What problems are you solving with the product? What benefits have you realized?

Reduced our adwords management load. Saw a drastic reduction in cost per conversion. We no longer blow out our budget early in the day or month.

Roy H.
Validated Reviewer
Review Source

"A Good Product That's Getting Better"

What do you like best?

The performance tab of BBM is very helpful.

What do you dislike?

BBM doesn't function as it should sometime, so I have to control some accounts manually. I wish there were more options to allow report template creation to be faster. Right, there's a lot of slow dragging and dropping involved.

What problems are you solving with the product? What benefits have you realized?

I manage a number of PPC accounts. Acquisio allows me to be more efficient so that I can do more for each client.

Learn more about Acquisio

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Acquisio
3.8
(71)