--- title: Acquia DAM (Widen) Reviews meta\_title: 'Acquia DAM (Widen) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 631 reviews by the users' company size, role or industry to find out how Acquia DAM (Widen) works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 631 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Acquia DAM (Widen) Reviews & Product Details Visit Website Acquia DAM is a digital asset management system built for enterprise marketing, creative, and brand teams managing high volumes of digital content across channels, regions, and teams. Marketing teams use it to get approved assets to campaigns faster. Creative teams use it to minimize time fielding small production requests and focus on bigger projects. AI organizes assets at upload, surfaces them through plain-language search, and connects them to the tools that act on them. Trusted by over 1.5 million users worldwide, Acquia DAM manages more than 166 million assets and processes over 300 million API calls per month across connected tools and channels. Manufacturing and consumer goods teams manage high-SKU libraries distributed to retailers and regional teams. Financial services teams maintain controlled distribution with audit trails and rights management. Healthcare organizations govern clinical and partner content in HIPAA-ready environments. Higher education institutions give departments access to approved assets while central brand teams retain oversight. Technology and media companies coordinate pre-release and campaign assets across internal teams and agencies. Core capabilities include: AI-powered search and organization. Natural Language Search finds assets by intent, in any language. Auto-tagging, video transcription, alt text generation, and deduplication run at upload. Brand governance. Rights management, expiration enforcement, multi-stage approval workflows, and role-based permissions protect brand integrity at every touchpoint, with full audit trails. Content production. Built-in templates and a video editor with AI-assisted localization let teams adapt assets for new markets without a creative request. Publishing and activation. Smart Embed publishes web-optimized assets directly to CMS. Asset Insights tracks usage after publishing. Integration depth. Connects with nearly 300 tools including marketing automation, CMS, PIM, e-commerce, and digital marketplaces. Native Drupal CMS integration included. Published outcomes include a 50% reduction in time to distribute assets to customers, agencies, and partners (Autodesk) and an 83% reduction in time to find images across a 20,000-user deployment (Zurich Insurance). Acquia DAM is available standalone or as part of Acquia's Digital Experience Platform, connecting to Acquia's CMS, web governance, and content optimization products. * * * Product Website Acquia DAM (Widen) Seller [Acquia](https://www.g2.com/sellers/acquia) Discussions [Acquia DAM (Widen) Community](https://www.g2.com/products/acquia-dam-widen/discuss) Languages Supported English Solution Type All-in-One Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months [ View More Pricing Information ](https://www.g2.com/products/acquia-dam-widen/pricing) ## Acquia DAM (Widen) Integrations (73) What do users say about integrations? 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](https://www.g2.com/products/wistia/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Workfront ](https://www.g2.com/products/workfront/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Wrike ](https://www.g2.com/products/wrike/reviews) Show More ![Verified User in Pharmaceuticals](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Pharmaceuticals") AP Verified User in Pharmaceuticals Enterprise (\> 1000 emp.) 2/3/2026 "Review about Acquia DAM" 3.5/5 What do you like best about Acquia DAM (Widen)? Platform ergonomics, ease of use, communications, and support from Aquia Review collected by and hosted on G2.com. What do you dislike about Acquia DAM (Widen)? Lack of granularity in settings (segregation of roles and asset groups that requires more detail and more extensive permissions) can sometimes create security vulnerabilities. Review collected by and hosted on G2.com. What problems is Acquia DAM (Widen) solving and how is that benefiting you? Centralization of branded content across subsidiaries and external service providers worldwide, and integration across various platforms (Canva, PIM, etc.) Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![AILYN B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AILYN B.") AB AILYN B. agent Small-Business (50 or fewer emp.) 3/17/2026 "very strong configuration" 4.5/5 What do you like best about Acquia DAM (Widen)? Very strong organization & search . User-friendly interface. Review collected by and hosted on G2.com. What do you dislike about Acquia DAM (Widen)? Admin limitations & lack of flexibility Pricing can be high for smaller team Review collected by and hosted on G2.com. What problems is Acquia DAM (Widen) solving and how is that benefiting you? configuration may require admin expertise Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Kristen G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristen G.") KG Kristen G. Manager, Marketing Services Content Mid-Market (51-1000 emp.) 7/2/2025 "Acquia DAM is built for speed, scales with ease, and is backed by a DAM team that truly gets it." 4/5 What do you like best about Acquia DAM (Widen)? Acquia DAM is an intuitive, reliable, and highly-configurable digital asset management (DAM) platform that has become essential to my work supporting marketing and sales operations. It’s easy for teams to use, even with minimal training. Like all DAM platforms, there are a few quirks (for example: using the “Search within Document Text” feature can return what an untrained user thinks are incorrect results, but is exactly what they searched), but once explained, users appreciate the depth of functionality. As an admin, I rely heavily on metadata tagging to organize assets by product and content type. Acquia’s filename-to-metadata integrations have significantly reduced manual tagging, and I anticipate that their new task automation integration will do the same. Additionally, their seamless integration with CI Hub and Workato makes it easy to connect with tools like Adobe and Microsoft Office. While some of these integrations require support team involvement to update, the turnaround is fast – usually under 24 hours. Performance-wise, Acquia DAM is outstanding. Searches return results in under a second, and I’ve never experienced a system-wide outage long enough for users to notice. Even a DAM consultant I hired commented on how much faster it is than the competing platform used by their employer. Customer support is responsive and thorough. Over 98% of my issues are resolved through the Customer Community Portal, and I’ve only needed to escalate once. Acquia also connected me with Stacks, a third-party agency that helped create custom documentation and training tailored to our DAM. User adoption has been phenomenal. After transitioning from a marketing-only tool to an organization-wide platform in 2023, user satisfaction jumped from 3% to 58%, and frustration dropped from 32% to just 2%. One sales user told me, “It’s a convenient and easy-to-use one-stop shop,” and a distributor even said our DAM is easier to use and more content-rich than our competitors’ platforms. My favorite feature is how intuitive it is for untrained users – over 90% of our 1,000+ users receive no formal training, yet they can still find and download what they need. The platform scales beautifully with evolving needs, and its Asset Group Security/User Role functionality allows me to onboard new users or use cases without disrupting existing permissions. Searches are generally effective within 1–2 tries, and while advanced search could improve results, the upcoming semantic search feature promises to make this even better. I also use Portals to provide selective access to assets – especially helpful for things like vector logos that sales users don’t need regularly but must access intentionally. The DAM-focused team at Acquia deserves special recognition. They are knowledgeable, responsive, and genuinely invested in the success of their customers. As an admin, I’ve felt consistently supported and motivated by their guidance and enthusiasm. Whether it’s through direct support, community engagement, or DAM-specific events, they foster a sense of partnership that makes managing a complex system feel collaborative and rewarding. Review collected by and hosted on G2.com. What do you dislike about Acquia DAM (Widen)? While Acquia DAM is a powerful and reliable platform, there are a few areas where it falls short or could be improved. One recurring issue is that system-generated emails often get caught in spam filters, especially for third-party users. This can lead to delays or missed communications. I’ve mitigated this for internal users by working with my IT team to add the email address to my company’s safe senders list, but external users don’t have that luxury. Additionally, the way user permissions are applied to shared collections is frustrating. If a recipient has a DAM account, their permissions override the shared link – even if the link doesn’t require login. This isn’t a bug, but a design flaw that undermines the sharing experience. There are also several limitations on the admin side. For example, Acquia DAM only supports one complex and one one-way SSO integration, which is restrictive for organizations like mine that work with multiple distributors. Admin search functionality is limited and unreliable: I can’t search users by all fields (like state), and even when I can, the results aren’t always accurate. There’s also no way to mass edit user details or automate external account management. Another major limitation is that admins cannot perform mass metadata updates on archived assets – only Acquia personnel can, and that comes at a cost. The new Insights module is also underwhelming; while it can run basic reports like “searches with zero results,” I often have to rely on Acquia-provided Excel workarounds to get the data my team needs. While integrations like filename-to-metadata are incredibly helpful, they require support team involvement for updates. This means I have to plan ahead and coordinate changes, which adds friction to what could be a self-service process. Search is generally strong, but there’s still no reverse image search capability, something admins have been requesting since at least 2015. Portals are also limited: they only support five filters, which makes them impractical for anything beyond very narrow use cases. In my opinion, most organizations can do without the Portals feature entirely. Another challenge is the lack of visibility into support tickets submitted by non-admin users. As the DAM admin, I can’t be copied on or view tickets submitted by my team. This is problematic because many of their issues involve internal terminology or search errors that Acquia support may not understand without context. It would be far more efficient if I could triage or field those requests first. Pricing has become a concern. Since Acquia acquired Widen Collective, costs have risen more rapidly. I’ve seen higher-than-expected rate increases, and unlike the initial contract, Acquia hasn’t offered savings for multi-year renewals. If you’re considering Acquia DAM, I strongly recommend negotiating a cap on annual rate increases in your master service agreement. Finally, it's important to note some broader challenges. The private equity firm that owns Acquia DAM has laid off critical staff – including the Senior Managed Services Consultant I was actively working with – in favor of short-term profits. I believe this will negatively impact the long-term success of the platform. Additionally, Acquia’s primary focus on Drupal can sometimes leave DAM-only customers feeling overlooked at Acquia events. That said, the DAM customer success team remains highly motivated, and DAM-specific events (both virtual and in-person) are always beneficial. Review collected by and hosted on G2.com. What problems is Acquia DAM (Widen) solving and how is that benefiting you? Acquia DAM is helping me solve the challenge of managing a complex, enterprise-wide digital asset library in a way that’s scalable, secure, and user-friendly. When I first inherited the system, it was configured with a marketing-first mindset that didn’t reflect the needs of our broader organization. With Acquia’s support, I was able to reconfigure the DAM to align with our new structure, streamline permissions, and improve asset discoverability for internal teams and external partners. One of the biggest problems Acquia DAM has solved is inefficient asset access. Sales teams used to spend minutes searching for materials like program decks or tech sheets, and distributors had to email us for logos or brand guidelines. Now, with a self-service setup and improved search functionality, users can find what they need in seconds. This has saved time, reduced frustration, and allowed me to focus on strategic improvements instead of fielding repetitive asset requests. The platform’s flexibility has also been a game changer. I can onboard new user groups or adjust permissions without having to restructure the entire system. That level of control and scalability is critical in a fast-moving organization. Since launching our refreshed DAM, user satisfaction has increased dramatically. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Photography](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Photography") AP Verified User in Photography Small-Business (50 or fewer emp.) 12/2/2025 Business partner of the seller or seller's competitor, not included in G2 scores. "Excellent Search and Insights, Backed by Great Support" 3.5/5 What do you like best about Acquia DAM (Widen)? Search capabilities, metadata tracking, insights, easy to navigate, great support team, quick and efficient upload and mapping Review collected by and hosted on G2.com. What do you dislike about Acquia DAM (Widen)? viewing images on separate screen when zooming in to view details in the image Review collected by and hosted on G2.com. What problems is Acquia DAM (Widen) solving and how is that benefiting you? Ease of access to images across our company, many different departments need access to images and the Dam allows this from multiple timezones and locations, this creates a seamless process to get images to clients (both existing and potential clients) Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Organic Review from Pop Up ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Enterprise (\> 1000 emp.) 12/2/2025 "Slow Performance and Clunky UI Undermine Usability" 1.5/5 What do you like best about Acquia DAM (Widen)? The implementation process was straightforward, and I appreciated the strong native integrations available. Review collected by and hosted on G2.com. What do you dislike about Acquia DAM (Widen)? The performance is slow, and the user interface feels clunky. The reporting tools are missing essential features and do not offer adequate filtering options. Additionally, the asset detail page could benefit from a more organized and thoughtful design. Review collected by and hosted on G2.com. What problems is Acquia DAM (Widen) solving and how is that benefiting you? While they are making progress with AI features, I believe this may only deepen the underlying issues already present in the platform. Rapidly releasing new features can be risky, and I think it would be wise to reassess their approach to ensure that any additions truly provide value for customers. Review collected by and hosted on G2.com. Show More Response from Nicole Ngoon of Acquia DAM (Widen) [Editedit](https://www.g2.com/survey_responses/acquia-dam-widen-review-12035644/official_response/edit) Thank you for the feedback. It's great to know that the implementation and native integrations met your expectations. We appreciate your candid feedback regarding performance and user interface. We are built for performance at scale, so we take it seriously. We are listening, and here are some of the ways we're addressing your concerns with our 2026 roadmap: - Completion of the asset and search redesign, including faster performance and unified user interface - Enhanced Insights reporting with custom dashboards being released by end of Dec. 2025 and more reporting enhancements to follow - A balance of AI innovation, user experience enhancements, and integrations We value your partnership. If you're open to sharing more, our team would love to hear from you, please email us at dam@acquia.com. Validated ReviewerSource: Organic Review from Pop Up ![Verified User in Transportation/Trucking/Railroad](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Transportation/Trucking/Railroad") AT Verified User in Transportation/Trucking/Railroad Enterprise (\> 1000 emp.) 10/28/2025 "Powerful Tagging for Easy Search, But Can Be Slow with Large Asset Libraries" 3.5/5 What do you like best about Acquia DAM (Widen)? The ability to make many metadata tags helps in the search of assets. Review collected by and hosted on G2.com. What do you dislike about Acquia DAM (Widen)? At times it can feel very slow, not sure if this is a DAM issue or the amount of assets in our DAM specifically. Review collected by and hosted on G2.com. What problems is Acquia DAM (Widen) solving and how is that benefiting you? It solves the issue of assets being in too many places to which it can be hard to remember or figure out what documents/photos you have. The DAM helps with this by having many file types and large storage size. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Biotechnology](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Biotechnology") AB Verified User in Biotechnology Enterprise (\> 1000 emp.) 10/15/2020 "Flexible asset management" 4.5/5 What do you like best about Acquia DAM (Widen)? The Acquia DAM system is set up to empower a full time admin. It's a very self-service system, with admins being able to perform configuration and maintenance tasks themselves. When help from Acquia is needed, the support team is available online chat and/or email support and is always professional and helpful. We also like that Acquia DAM includes a suite of applications to help manage assets, specifically for product information management and workflow. The robustness of the API allows us to integrate our DAM into our technology stack. As a result, we have been able to align our asset management practices with existing workflows and overarching business needs. Review collected by and hosted on G2.com. What do you dislike about Acquia DAM (Widen)? Acquia relies on a network of partners for integrations with other systems. Development of specific integrations can lag and don't always align with our technology stack. The a la cart nature of integrations provides flexibility (don't pay for what you don't need), but can add up if you want a lot of integrations. Setup fees are usually required to configure new applications within the system or when adding integrations; these are one-time fees but do require additional budget beyond the cost of the applications or integrations themselves. Our design team uses Acquia DAM every day and wishes for a more fully featured connection with Adobe Creative Suite. Review collected by and hosted on G2.com. Recommendations to others considering Acquia DAM (Widen): Consider how Widen fits into your marketing technology stack. Review collected by and hosted on G2.com. What problems is Acquia DAM (Widen) solving and how is that benefiting you? Single source of truth for digital assets. Versioning of assets, plus integrations and connections with other systems (sales enablement system, website, the Portals microsite application in Widen), lets us replace an out-of-date file in all connected systems by uploading a new file in a single place. Cloud-based asset storage/sharing makes files available to a distributed, global workforce. Review collected by and hosted on G2.com. Show More 5/20/2025 Current UserValidated ReviewerIncentivizedSource: G2 Gives Campaign ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Enterprise (\> 1000 emp.) 12/3/2025 "Outstanding Tech Support Makes All the Difference" 4/5 What do you like best about Acquia DAM (Widen)? Tech support is quick to respond and resolve issues. Review collected by and hosted on G2.com. What do you dislike about Acquia DAM (Widen)? Only being able to have one window open into the db. Sometimes it would be easier to have multiple open when making configuration changes. Review collected by and hosted on G2.com. What problems is Acquia DAM (Widen) solving and how is that benefiting you? I am the global admin for the DAM, so I would say ease of administration of the system. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Organic Review from Pop Up ![Verified User in Graphic Design](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Graphic Design") UG Verified User in Graphic Design Enterprise (\> 1000 emp.) 5/7/2025 "Pros and Cons from a casual user like me" 3.5/5 What do you like best about Acquia DAM (Widen)? As a project coordinator who connects with outside business partners frequently, I appreciate how easy for me to create a collection of assets that I want to share with people. I like how I can customize the view in a simple way that is very user-friendly, even to people who are not familiar with the platform. I also like the feature where I can create my collection and manage its privacy or permissions. All in all, its fairly straightforward and fast. Although I haven't really explored every nook and cranny of it, I can say it serves its purpose, and it definitely makes my job easier. Review collected by and hosted on G2.com. What do you dislike about Acquia DAM (Widen)? Sometimes it's hard to look for certain assets, especially images. I think if it has a feature like image search, it would be a lot easier. For a company as big as VSP, where users store thousands of assets, we can't help but have some errors in the naming conventions, and it would help us locate files/images a lot faster if we had that technology. Review collected by and hosted on G2.com. What problems is Acquia DAM (Widen) solving and how is that benefiting you? I think creating collections and portals are really unique on this platform and very beneficial to us. Collections are for easy sharing of assets so they can be accessible to people who I am working with and Portals are for something bigger like for our eyewear brands. Portal helps us mentain branding policies, user guides, and loads of collections and assets for our design team and business partners. as a coordinator, now its easier for me to share/explain something to different people, whether it is about business rules to outside partners, or brand guides to our own designers. It is easier also to onboard new people since they can just go back to certail brand portals to check things. It solves the gap on just being a storage to actually be more than that which helps the users to be more efficient on their jobs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 12/1/2025 "Exceptional Account Management and Guidance" 4/5 What do you like best about Acquia DAM (Widen)? The ability of our account managers to guide our questions in the right direction. Review collected by and hosted on G2.com. What do you dislike about Acquia DAM (Widen)? Struggle with the AI capabilities matching our products. (Very specific specs required) Review collected by and hosted on G2.com. What problems is Acquia DAM (Widen) solving and how is that benefiting you? Keeping resources for our brands launches organized and easy for managers to access. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from Pop Up ## Questions about Acquia DAM (Widen)? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Acquia DAM (Widen) ](https://www.g2.com/products/acquia-dam-widen/discussions/new) GU Guest User What is Widen Collective used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-widen-collective-used-for) AH Anne Hemmerlin • Last activity over 4 years ago Is there a way to tag files with certain keywords? 2 Upvotes 3 [ Join the conversation ](https://www.g2.com/discussions/is-there-a-way-to-tag-files-with-certain-keywords) [ View all Discussions ](https://www.g2.com/products/acquia-dam-widen/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 16 months ### Average Discount 11% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/acquia-dam-widen/pricing) ## How much does Acquia DAM (Widen) cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 8 purchases. 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