Mautic is great at collecting information about visitors on your website - before you even know anything about them. It can add contacts based solely on IP, and make the connection once they fill out a form. This is great because it allows you to see what a potential customer has been doing since before they even contacted you. For example, you can tell that this was the fourth time they visited your website in the last week.
Once you know they're interested, you can use pre-created campaigns to send drip marketing emails to them on a particular interval. This seems to be the hot new thing right now, right? Review collected by and hosted on G2.com.
We opted for the self-hosted version. This took some know-how to set up properly, and the follow up drip-marketing they sent us for getting started didn't totally match up with what we saw. This was confusing. Their documentation could use some help. Review collected by and hosted on G2.com.
