I have used Acquia Lift for about a year now and so far my experience has been good. The best thing about Lift is it is simple to create segments within the tool based off of data you collect on the website. Personalization can get complicated so having an easy tool that can help prioritize personalization views makes the tool streamline and fast.

Acquia Lift are improving their platform and have already made set up much easier than in the past. I think they still need to improve the analytical side of the software or find a way to integrate with other analytical softwares.

Originally I thought Lift could be a replacement for A/B testing software but after attempting it several time it just didn't work like I thought it would. I would not recommend using Lift as a replacement A/B testing tool until they update the tool. Review collected by and hosted on G2.com.

Personalizing the experience on the website for key persona groups and what stage they are in the buying funnel. We did see a lift in conversions & site traffic. It took a while to realize this because Lift don't do the best job showing the analytics. Review collected by and hosted on G2.com.

Personalization for the website. We were able to personalize multiple webpages and deliver a unique experience to users, based on different criteria that we set, such as geo or data from our Marketing database. Review collected by and hosted on G2.com.

Take in consideration the size of your web team and services. We underestimated the amount of staff that would be needed to fully utilize this product to get the most of what we paid over the course of the contract. We would have loved to have gotten more out of it but the timing we choose was too hectic as we purchased this product when we rebuilt our main marketing website with Drupal and the rebuilt took the majority of our resources and in the end there wasn't much availability of our team to dedicate to Acquia Lift in the way that we had originally hoped to. Long story short we took on too much too fast and I believe if we would have waited a few years into our website rebuilt the overall experience with Lift could have been a lot better. Plus Lift has changed and improved a lot since we originally purchased the product. At some point I would like to give Lift another try but until our staffing and budget increases I just don't see a way we could try it again. Review collected by and hosted on G2.com.

The ability to track user experience throughout the site. The endless options for personal customization. Required a substantial amount of web developer time and efforts to setup and configure. Review collected by and hosted on G2.com.

Before engaging in any tool, carefully analyze your marketing strategy. Don't get a tool, then look at what you can do about it. Decide what to do first and then, accordingly, shortlist tools. This tool is mostly designed to fulfill basic marketing needs, but is not intended to meet advanced requirements. Review collected by and hosted on G2.com.

Mautic is used to deliver newsletters to attract potential customers and, in advanced situations, to create welcome-based policies. When our marketing team decided to deploy it, we didn't have too much money and that's why Mautic was a nice choice for us. Now, as we can meet all of our requirements, we continue to use it because it can cover every aspect of marketing automation. Review collected by and hosted on G2.com.

The real challenge with personalization is having a plan and the resources to execute. Also you need to make sure you can get the data that will allow you to personalize in a meaningful way. Otherwise it will not go well no matter what tool you pick. Review collected by and hosted on G2.com.

We are using to display variable content based on geo location. Review collected by and hosted on G2.com.

The software is clean and simple to use, but it definitely doesn't have the capabilities of a greater marketing automation software, such as Marketo. This is built from a result of open source and is a nice for a small automation device, that may work for small businesses with a tight budget. Review collected by and hosted on G2.com.

In my company, we use Mautic to send newsletters in an attend to catch potential clients and also to build welcome-based strategies in advanced circumstances. When we decided to deployed it, our marketing team was not too big and we had a limited budget, that's why Mautic was a nice choice for us. Now, we still keep using it as it's able to fulfill all our requirements, as it's able to cover all aspects on marketing automation. Review collected by and hosted on G2.com.

Full featured marketing automation solution that can also double as a CRM, but can be complex and takes some time to learn and master. Review collected by and hosted on G2.com.

Our setup captures leads from the website and those leads are segmented and used primarily for automated email campaigns. Review collected by and hosted on G2.com.

Mautic is very appropriate for small businesses needing the full automation marketing kit at low cost. I might say Mautic works as a general marketing tool, keeping you certainly up-to-date to the basic application of messaging. Once you're used to it, Mautic is able to do anything you need. However, consider you may need help during the training and implementation process. Review collected by and hosted on G2.com.

Mautic was introduced in my company as a way to bring us rapidly and effortlessly the marketing automation. We wanted more data on future customers monitoring, so with Mautic we got internet tracking, records tracking, mail and home pages fast. It is also used to set up inbound marketing facilities, such as technical files and manuals. It is a great solution for specialist in technology which do not want to spend thousands of dollars on other channels. Review collected by and hosted on G2.com.

If you wish a simple internet tool for landing pages and e-mail automation, Mautic is for you. It makes really easy to sit and operate for teams and individuals. Review collected by and hosted on G2.com.

For 2 years I've used Mautic in my company to handle customer phone advertising activities and integrate advertising software on their pages. A promotional implementation strategy is crucial in today's setting and Mautic provides an outstanding product at an outstanding cost. It makes reporting simple and charging information is very easy as well. We also incorporate Mautic with our product showcase in order to catch and nurture prospective clients. In every manner, we really enjoy working with Mautic. Review collected by and hosted on G2.com.

Only if you have a great developer on your team or if you are one yourself. This platform is not for your average email marketer and they need to be very well-versed in. Review collected by and hosted on G2.com.

We're able to run email campaigns with Mautic. Review collected by and hosted on G2.com.