Widen DAM allows for users to easily store, share, manage and understand more of the entire content process. Review collected by and hosted on G2.com.

It takes time for additional updates to take place Review collected by and hosted on G2.com.

The way we can add segments personalized marketing pages for campaign.Also with DAM a single place where we can categorize and add foelds to each assets. Review collected by and hosted on G2.com.

The tool has two UI expereroence now. One that shows the acquia lift UI and other shows the region specific one.

https://us-east-1.lift.acquia.com/#personsearch:accountId=Organization;

https://app.lift.acquia.com/Organization/personalize/sites

It will better if we can merge the user experience into one UI.

DAM lacks transformation of asset(images in particular) on the fly and also no global link which we can share with our customers without logging into the DAM. Review collected by and hosted on G2.com.

Easy to use interface, collects a vast amount of data. Review collected by and hosted on G2.com.

Too many features can be confusing at times, with limited relevant functionality and advanced as needed enabled. Review collected by and hosted on G2.com.

Its seamless and make content personlized. Tool has a good fit for our needs. Review collected by and hosted on G2.com.

Technical difficulties and lack of professionals to customize tool. Review collected by and hosted on G2.com.

Great customer data extraction capabilities Review collected by and hosted on G2.com.

Nothing worth mentioning, great capacities overall Review collected by and hosted on G2.com.

Gives us the leverage to personalize everything! Customize based on demographics, user behavior, as well as anything you could hope to! Images, content, and even landing pages. Review collected by and hosted on G2.com.

It is a bit of a hassle to incorporate to the CMS on our site, however the tool itself is nice and straightforward. Its a learning curve, but if the more customizations you have to start, the easier it is to implement. We went through hell to get it up, but its worth it. Review collected by and hosted on G2.com.

I like that it is easy to use and have most of the features that other similar systems have. I find it ideal if you want handle a relative large email database, and make it grow without the fear of the high associate costs that most marketing automation platforms have. Also when you chose one platform, it maybe be difficult to change (as you have there your autorsponders sequences, triggers, tags, etc) Review collected by and hosted on G2.com.

Overall I like it a lot. To chose what I dislike the most it is that seems that it is missing still some functionalities that are a but basic for me (facebook leads integration, RSS to email, ...). Also it is still not very popular, missing extensions. It can be a bit tricky to implement. You better get some small course. Review collected by and hosted on G2.com.

Honestly, there isn't really much that I like about the product. Review collected by and hosted on G2.com.

The promised roadmap has yet to materialize. For example, the team has been promising machine learning or some type of algorithmic content recommendations for years, but don't seem to be anywhere near ready to release that.

Additionally, it's much more complicated to create experiences that it needs to be.

Last, the analytics don't make it very easy to determine whether or not the experiments actually drive the business results we care about.

In short, I'm unable to create the personalization experiences that I want (recommendation engine) or see the effectiveness of our efforts (analytics). Review collected by and hosted on G2.com.

One of the aspects that make Acquia Lift stand out from the crowd of personalization platforms is that it stores user profiles. Having profiles allows us to create segments of users to target for personalizations based on historical engagement and behavior on the website. The profiles also allow us to enrich the data using APIs from other data sources. Review collected by and hosted on G2.com.

Some of the challenges we had have been overcome in the newest release which we are currently in progress of upgrading to. There are some configuration changes we need to make to accommodate the upgrade, but all configurable from the admin. Review collected by and hosted on G2.com.

The product has made our ability to deliver our website incredibly efficiently. And every need we have is taken care of by the Acquia team. Review collected by and hosted on G2.com.

We are early in our implementation, but so far, no issues. Review collected by and hosted on G2.com.