--- title: Acquia Customer Data Platform Reviews meta\_title: 'Acquia Customer Data Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 86 reviews by the users' company size, role or industry to find out how Acquia Customer Data Platform works for a business like yours. aggregate\_rating: rating\_value: 3.9 review\_count: 86 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Acquia Customer Data Platform Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Acquia Customer Data Platform but has limited features. Are you part of the Acquia Customer Data Platform team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies. * * * Seller [Acquia](https://www.g2.com/sellers/acquia) Discussions [Acquia Customer Data Platform Community](https://www.g2.com/products/acquia-customer-data-platform/discuss) Solution Type All-in-One Overview by Trish Keenan Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 16 months [ View More Pricing Information ](https://www.g2.com/products/acquia-customer-data-platform/pricing) ## Top-Rated Alternatives [ ![Optimizely Web Experimentation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Optimizely Web Experimentation") Optimizely Web Experimentation 4.2/5(411) ](https://www.g2.com/products/optimizely-web-experimentation/reviews) [ ![Adobe Experience Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Experience Manager") Adobe Experience Manager 4.2/5(691) ](https://www.g2.com/products/adobe-experience-manager/reviews) [ ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach") Bloomreach 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ View All Alternatives ](https://www.g2.com/products/acquia-customer-data-platform/competitors/alternatives) ## User Insights Average based on 86 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") AI Verified User in Internet Small-Business (50 or fewer emp.) 6/5/2016 "A self-hosted marketing automation platform" 3.5/5 What do you like best about Acquia Customer Data Platform? Mautic is great at collecting information about visitors on your website - before you even know anything about them. It can add contacts based solely on IP, and make the connection once they fill out a form. This is great because it allows you to see what a potential customer has been doing since before they even contacted you. For example, you can tell that this was the fourth time they visited your website in the last week. Once you know they're interested, you can use pre-created campaigns to send drip marketing emails to them on a particular interval. This seems to be the hot new thing right now, right? Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? We opted for the self-hosted version. This took some know-how to set up properly, and the follow up drip-marketing they sent us for getting started didn't totally match up with what we saw. This was confusing. Their documentation could use some help. Review collected by and hosted on G2.com. Recommendations to others considering Acquia Customer Data Platform: If you know what you're doing, the set up isn't bad. But if you're expecting your hand to be held through the process you might want to consider another platform that you have to pay for. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? We're a small business and never had the budget for a full blown marketing automation platform before (they're often rather expensive). We appreciate that we can download and use the software on our own server (for free), and then own all of the information that's collected this way. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 7/27/2016 "Wonderful Marketing Automation System" 3.5/5 What do you like best about Acquia Customer Data Platform? I think Mautic provides 60% of something like a Hubspot. My company cannot afford Hubspot because it's very expensive and not really proven to us that it can provide results. Mautic is free, Libre respecting and open to contributions. They keep updating the software regularly and it's really working well. Very stable. Easy to admin. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? I think some of the landing page features can be lackluster if you are not an HTML/CSS guru. Would like to see those things be improved. Would also like to fix some bugs I've noticed. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? The problem we have solved is tracking our users that visit our site, open our emails, and send text messages to potential customers automatically. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Rob L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob L.") RL Rob L. Associate Creative Arts Director Small-Business (50 or fewer emp.) 6/22/2016 "Full featured FREE marketing automation platform" 3.5/5 What do you like best about Acquia Customer Data Platform? It's free. And it does what competitors are charging thousands of dollars per month for. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? When I first created my account, I was dumped into a dashboard without any onboarding support. Review collected by and hosted on G2.com. Recommendations to others considering Acquia Customer Data Platform: Take advantage of Hubspot's free training materials, and apply them to your open source marketing automation platform! Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Marketing automation without breaking the bank. I've had poor experiences with other automation platforms. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Business Supplies and Equipment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Business Supplies and Equipment") AB Verified User in Business Supplies and Equipment Small-Business (50 or fewer emp.) 10/25/2016 "Super awesome for a opensource" 4/5 What do you like best about Acquia Customer Data Platform? Email marketing in my own server that helps me a lot Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? missing the remainder module for the lead followup Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? I was able to reach out to most of my potential clients with the email marketing Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 11/13/2015 Business partner of the seller or seller's competitor, not included in G2 scores. "Powerful, but Get Ready to Work" 4/5 What do you like best about Acquia Customer Data Platform? AgilOne is a great tool for the marketer looking to take his or her brand to the next level. This solution has been well thought out and can provide great segmentation and campaign flexibility out of the gate. The challenge is that the marketer needs to be ready to invest a lot of time into strategizing, planning and executing these new campaigns, or hiring a marketing agency to help with that. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? One of the things I dislike about the current AgilOne solution is that any of the marketing execution outside of building a customer list has to come from outside sources. The current solution doesn't provide things like email templates or best practices for campaigns that can be utilized by the marketing team or data analysts. Review collected by and hosted on G2.com. Recommendations to others considering Acquia Customer Data Platform: If you are a marketer who is ready to take action on his/her data and truly create a personalized experience for your customers, AgilOne is a great tool to have on hand. If you are not ready to put time and effort into what you do, then don't waste your time. AgilOne gives the marketer what he or she needs to make a great program, but AgilOne is just the tool - the strategy and planning from the marketer are what takes this tool (data) to the next level. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? AgilOne has empowered us to personalize our marketing campaigns to a near one-to-one level. Doing so has improved our customers engagement with our marketing programs and has also allowed us to win-back a significant portion of our lapsed or lost customers. We have also been able to gain insights into our customer base and product offering that would have taken loads of hours and hardware without the help of AgilOne. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ronnie D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ronnie D.") RD Ronnie D. Marketing Operations Manager Small-Business (50 or fewer emp.) 7/17/2015 "Mautic disrupts the Marketing Automation world!" 4/5 What do you like best about Acquia Customer Data Platform? Mautic is one of the first completely free and open source Marketing Automation systems. The best part is that Mautic's capabilities are comparable to the other systems that cost thousands of dollars per month. As a pro user with other enterprise Marketing Automation systems, I can definitely day that Mautic has the ability to compete in this space. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? Mautic is still fairly new...so despite having a very robust feature set right out of the gate, there are still some features to be desired. I am confident they will come quickly though as Mautic continues to build a following. As a frequent user of open source software, I would like to see a better communicated road map of upcoming features, or some sort of mechanism where users can vote on which features will be implemented next. Github issues are great, but they don't leave any indication on when a feature will be implemented. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? I was able to get Mautic up and running and start using it in just a few minutes using mautic.com registration. Other MA systems have a super long sales cycle and setup before you can even begin to start using them. Integrating into my CMS was quick and easy and I was able to start building out logic in Mautic within minutes! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Acquia Customer Data Platform? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Acquia Customer Data Platform ](https://www.g2.com/products/acquia-customer-data-platform/discussions/new) GU Guest User What is Acquia Marketing Cloud used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-acquia-marketing-cloud-used-for) GU Guest User How has Acquia Marketing Cloud influenced your digital marketing strategy, and what do you recommend for those considering it? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/how-has-acquia-marketing-cloud-influenced-your-digital-marketing-strategy-and-what-do-you-recommend-for-those-considering-it) [ View all Discussions ](https://www.g2.com/products/acquia-customer-data-platform/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 16 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/acquia-customer-data-platform/pricing) Acquia Customer Data Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c73a6cc10ab731dbf2a60faddcd17402/optimizely-web-experimentation.png "Product Avatar Image") Optimizely Web Experimentation 4.2/5(411) [ Compare Now ](https://www.g2.com/compare/acquia-customer-data-platform-vs-optimizely-web-experimentation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image") Adobe 4.2/5(691) [ Compare Now ](https://www.g2.com/compare/acquia-customer-data-platform-vs-adobe-experience-manager) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9d4475b56a0a42a2492638eba5a81bcd/sitecore-digital-experience-platform.png "Product Avatar Image") Sitecore Digital Experience... 4.2/5(660) [ Compare Now ](https://www.g2.com/compare/acquia-customer-data-platform-vs-sitecore-digital-experience-platform) ##### ##### Acquia Customer Data Platform Features Platform Performance and Reliability Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Lead Management Marketing Lead Database Data Quality Management Segmentation [ View More Features ](https://www.g2.com/products/acquia-customer-data-platform/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[Digital Asset Management](https://www.g2.com/categories/digital-asset-management)[Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) [Show MoreShow Less](javascript:void(0);) ##### Explore More [best ecommerce fraud protection software](https://www.g2.com/discussions/best-e-commerce-fraud-protection-software-in-2025)[Which breach and attack simulation vendors are considered the gold standard for validating EDR effectiveness so a security team can trust that its endpoint controls would actually stop an attack?](https://www.g2.com/discussions/which-breach-and-attack-simulation-vendors-are-considered-the-gold-standard-for-validating-edr-effectiveness-so-a-security-team-can-trust-that-its-endpoint-controls-would-actually-stop-an-attack%20)[What tools help streamline the document review process in mergers and acquisitions?](https://www.g2.com/discussions/what-tools-help-streamline-the-document-review-process-in-mergers-and-acquisitions) [What is the most affordable video advertising software for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-video-advertising-software-for-smbs)[Which feature management tools have real-time updates and segment targeting for confident production releases?](https://www.g2.com/discussions/which-feature-management-tools-have-real-time-updates-and-segment-targeting-for-confident-production-releases)[What are the most reliable and stable grant management solutions based on verified customer reviews from established enterprises?](https://www.g2.com/discussions/what-are-the-most-reliable-and-stable-grant-management-solutions-based-on-verified-customer-reviews-from-established-enterprises) [Show MoreShow Less](javascript:void(0);)