--- title: Acquia Customer Data Platform Reviews meta\_title: 'Acquia Customer Data Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 86 reviews by the users' company size, role or industry to find out how Acquia Customer Data Platform works for a business like yours. aggregate\_rating: rating\_value: 3.9 review\_count: 86 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Acquia Customer Data Platform Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Acquia Customer Data Platform but has limited features. Are you part of the Acquia Customer Data Platform team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies. * * * Seller [Acquia](https://www.g2.com/sellers/acquia) Discussions [Acquia Customer Data Platform Community](https://www.g2.com/products/acquia-customer-data-platform/discuss) Solution Type All-in-One Overview by Trish Keenan Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 16 months [ View More Pricing Information ](https://www.g2.com/products/acquia-customer-data-platform/pricing) ## Top-Rated Alternatives [ ![Optimizely Web Experimentation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Optimizely Web Experimentation") Optimizely Web Experimentation 4.2/5(411) ](https://www.g2.com/products/optimizely-web-experimentation/reviews) [ ![Adobe Experience Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Experience Manager") Adobe Experience Manager 4.2/5(691) ](https://www.g2.com/products/adobe-experience-manager/reviews) [ ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach") Bloomreach 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ View All Alternatives ](https://www.g2.com/products/acquia-customer-data-platform/competitors/alternatives) ## User Insights Average based on 86 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Enterprise (\> 1000 emp.) 3/18/2022 "Arçelik Pazarlama" 4/5 What do you like best about Acquia Customer Data Platform? Acquia team that is responsible for Arçelik Pazarlama is not new. They are responsible for our account since the beggining of our cooperation. Therefore, they can find the right solutions for our requests.I would like to express my special thanks to my friends Öykü Akça, Sevgi Çavuşyan and Pratiksha Redkar. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? Since 2021 Q4 as company we started to take more attention on CRM, so our requests dramatically increased. In this context, we have previously expressed our demand for increase in resource and improvement in velocity. Current team is great, but we need team expansion. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Apart from this database, we cannot do a customer-oriented follow-up on any platform. Acquia is our only platform where we can monitor our customers. Instead of mass campaigns, by observing customer behaviors we can create campaigns, communications, actions just special to each unique customer. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Biju P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Biju P.") BP Biju P. Solutions Architect Enterprise (\> 1000 emp.) 2/10/2022 "Powerful Campaign Tool" 4.5/5 What do you like best about Acquia Customer Data Platform? Easy to setup the instance from the scratch and user friendly Email builder. Also come with inbuilt bulk email solution which helps to send the email so smoothly. In addion to that, webhook integration helps to achive user specific requirement quite easy way. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? Unexpected error which is not giving any hint what went wrong. For example if any drag and drop container(row) which is not used and saved the template, then you cannot send bulk emails. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? I could able to solve the newsletter intgration for my prestigious customer with help of campaign studio webhook. It is really addressed the pain area of handling the newsletter builder tool and contact sync issue. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Warehousing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Warehousing") CW Verified User in Warehousing Small-Business (50 or fewer emp.) 2/16/2022 "Acquia Marketing Cloud Is an amazing experience thats more than worth your time!" 4.5/5 What do you like best about Acquia Customer Data Platform? I liked how much information was provided as well as the tools! were easy to use, It made my experience exactly what I expected and thats the best part! For me Acquia Is at the top in terms of quality and thats why I chose Acquia Marketing Cloud. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? I didn't dislike anything although there is always room for improvement I felt Acquia won me over by a long shot and left me satisfied but still leaving me wanting to learn more! Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? a lot of my problems I solve easily by learning how to setup aspects correctly within my cloud to make it stand out from the rest and with Acquia Marketing Cloud and the tools it provides to me It definitely made it easy and more than possible! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") CC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 2/21/2022 "Good Digital Marketing tool (if you are using Acquia CMS)" 3.5/5 What do you like best about Acquia Customer Data Platform? Acquia Marketing cloud offers Campaign, Targeting and CPD solution that are working very well in conjunction with Acquia Drupal Cloud (CMS). In this way, the complete integration between the tools is incredible. One of the best complete suite available in the marketing. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? When considering Acquia Marketing Cloud as a separate tool to be integrated with non-Acquia CMS, then the situation is a little bit different due to the complext integration required. There is also a lack of business-ready views for the data retrieved and collected. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? I'm solving the difficulty of having a single source of truth for Customer data to then enable a smooth content management and campaign management. Acquia Marketing Cloud is indeed helping many clients I'm working with. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller MF Mohamed F. Software Engineer Mid-Market (51-1000 emp.) 5/12/2022 "New and Exciting" 4.5/5 What do you like best about Acquia Customer Data Platform? About the service and securities provided for the contents/data. Also the personalization concepts. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? I don't have anything to dislike or not to be part of Acquia Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Helps to prevent bot attacks and manages the network traffic also the reduce the load time Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") CP Verified User in Publishing Mid-Market (51-1000 emp.) 7/14/2022 "Solutions Consultant" 3/5 What do you like best about Acquia Customer Data Platform? How campaign studio connects with various accounts and instances together and generates common combined dashboards and reports Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? The tool is not very intuitive, you have to read to understand. For example, creating and starting campaigns, integration with external tools like salesforce Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? one view of the contacts and customers Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller CB Colin B. Lead Product Owner Enterprise (\> 1000 emp.) 12/16/2021 "Lots of capabilities, but a bit of a steep learning curve." 3.5/5 What do you like best about Acquia Customer Data Platform? The dynamic campaign workflows make complex scenarios possible. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? The UI can be confusing, such as putting "greater than -2 months" to express anything newer than two months ago in segment filters. We've also experienced many bugs that take a long time, months, to get fixed. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? We are looking for a white-labeled marketing experience that we can use in a B2B setting. We have been able to build this quickly with many functionalities already available. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 1/31/2022 "You can build a world-class customer experiences powered by Acquia Marketing Cloud" 4.5/5 What do you like best about Acquia Customer Data Platform? Provides CDP, Personalization, Campaign management with a common UI. The various Marketing Cloud products are integrated seamlessly together. But, while the products are great, you aren't locked into using them. If you have a preferred platform you can use it to build a best-of-breed system instead of being locked into a particular vendor's product stack. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? Overall, the Acquia Marketing Cloud is an excellent suite of products. As Acquia acquires new products, Acquia should continue integrating them seamlessly with the other Acquia products and providing integrations with other MarTech products. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Using the Acquia Marketing Cloud products allows us to have one place to put customer data to get a holistic view of our customers and enables us to give our customers a personalized experience across channels. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 3/29/2022 "Good" 2.5/5 What do you like best about Acquia Customer Data Platform? Acquia customer service is great! They are super responsive. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? The interface could be a bit more user-friendly, but once you figure it out it's not that bad. Review collected by and hosted on G2.com. Recommendations to others considering Acquia Customer Data Platform: N/A Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Acquia is connected our POS and then we pull necessary audiences from the Acquia to target. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite YP Yunus P. CRM MANAGER Enterprise (\> 1000 emp.) 2/1/2022 "MY ACQUIA OPINIONS" 4/5 What do you like best about Acquia Customer Data Platform? Simple, Fast and userfriendly interface, Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? Technical services and additional improvements Review collected by and hosted on G2.com. Recommendations to others considering Acquia Customer Data Platform: I can recommend Acquia, but it needs improvement in technical support and development. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? We can reach our campaigns faster and to more accurate audiences. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ## Questions about Acquia Customer Data Platform? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Acquia Customer Data Platform ](https://www.g2.com/products/acquia-customer-data-platform/discussions/new) GU Guest User What is Acquia Marketing Cloud used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-acquia-marketing-cloud-used-for) GU Guest User How has Acquia Marketing Cloud influenced your digital marketing strategy, and what do you recommend for those considering it? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/how-has-acquia-marketing-cloud-influenced-your-digital-marketing-strategy-and-what-do-you-recommend-for-those-considering-it) [ View all Discussions ](https://www.g2.com/products/acquia-customer-data-platform/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 16 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/acquia-customer-data-platform/pricing) Acquia Customer Data Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c73a6cc10ab731dbf2a60faddcd17402/optimizely-web-experimentation.png "Product Avatar Image") Optimizely Web Experimentation 4.2/5(411) [ Compare Now ](https://www.g2.com/compare/acquia-customer-data-platform-vs-optimizely-web-experimentation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image") Adobe 4.2/5(691) [ Compare Now ](https://www.g2.com/compare/acquia-customer-data-platform-vs-adobe-experience-manager) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9d4475b56a0a42a2492638eba5a81bcd/sitecore-digital-experience-platform.png "Product Avatar Image") Sitecore Digital Experience... 4.1/5(660) [ Compare Now ](https://www.g2.com/compare/acquia-customer-data-platform-vs-sitecore-digital-experience-platform) ##### ##### Acquia Customer Data Platform Features Platform Performance and Reliability Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Lead Management Marketing Lead Database Data Quality Management Segmentation [ View More Features ](https://www.g2.com/products/acquia-customer-data-platform/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[Digital Asset Management](https://www.g2.com/categories/digital-asset-management)[Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best webinar software for small businesses](https://www.g2.com/discussions/best-webinar-software-for-small-business)[Which wide column solutions offer the best scalability and storage efficiency?](https://www.g2.com/discussions/which-wide-column-solutions-offer-the-best-scalability-and-storage-efficiency)[Best customer loyalty software for service businesses](https://www.g2.com/discussions/best-customer-loyalty-software-for-service-businesses) [What cloud-based DNS security providers work well for a company with global offices that needs consistent policy enforcement without routing all traffic through one location?](https://www.g2.com/discussions/what-cloud-based-dns-security-providers-work-well-for-a-company-with-global-offices-that-needs-consistent-policy-enforcement-without-routing-all-traffic-through-one-location)[Which sales enablement software do experts suggest](https://www.g2.com/discussions/which-sales-enablement-software-do-experts-suggest)[Leading HR software for managing employee data](https://www.g2.com/discussions/leading-hr-software-for-managing-employee-data) [Show MoreShow Less](javascript:void(0);)