Acquia Customer Data Platform Reviews & Product Details

It has the features we need for our core marketing data needs and has customization Review collected by and hosted on G2.com.

Because it is so customizable, we have some features that we only have which can make support a challenge Review collected by and hosted on G2.com.

Cloud for its user-friendly interface, powerful marketing automation, seamless CMS integration, advanced personalization, and comprehensive analytics. Review collected by and hosted on G2.com.

Theres nothing in that to dislike in Acquia Review collected by and hosted on G2.com.

One of the most important ways we use Acquia's CDP is to improve customer segmentation and marketing message customization. Since the CDP aggregates data from the various platforms we connect with customers (in-store, online, social, in-person events, etc.), we can create highly customized messages for our customers that encourage omnichannel engagement - which we've found to be the single best predictor of return customers and higher lifetime value.

We were able to explore the factors behind complex trends like customer lifetime transaction count by taking advantage of the incredible machine learning tools that Acquia provides. It's difficult to overemphasize just how useful it is to be able to manipulate and analyze your entire CDP using models you can build, test, and modify yourself. Review collected by and hosted on G2.com.

The one limitation I've found with Acquia's CDP has been data ingestion - particularly when trying to send data from another service into Acquia.

Exporting data from Acquia couldn't be simpler (with SFTP and S3 output files you can customize yourself), but Acquia doesn't currently allow you to set up new data sources into the CDP on your own, instead requiring you to go through their support team. They have recently added a Workato integration, which is great for automatically setting up connections with larger, more commonly used platforms, but that still leaves a gap for niche/customized data sources. I know Acquia has been moving towards adding more self-service features, so hopefully this is one they will eventually include. Review collected by and hosted on G2.com.

I like the ease of use and the speed to which users can pick up basic skills. There is a lot of flexibility built into this out of box which is nice since you can't always plan for everything. The campaign builder has enough options included where you can build around potential limitations with a little creativity. Form and email creation is intuitive and doesn't require engineering resources to maintain. Additionally, I like that the cloud UI is clearly not an afterthought. It has a clean design and organization which makes it easy to move around in. Review collected by and hosted on G2.com.

As with any system there are inherent bugs or limitations. I haven't encountered anything yet that has prevented the goal from being accomplished, but have had to think outside the box a little. Additionally there are some basic functionality tasks that aren't as intuitive as you would expect, for example manually adding a single contact to a segment. Review collected by and hosted on G2.com.

I am using Acquia Campaign Studio last two years. It is an awesome solution to solve all marketing needs. I used the features of marketing emails and the setup was quite easy. Review collected by and hosted on G2.com.

I felt that the product feature of integrating external applications can improve more. Especially the webhook integration feature where I did some extended work to connect with an inhouse application. Review collected by and hosted on G2.com.

Easy to setup the instance from the scratch and user friendly Email builder. Also come with inbuilt bulk email solution which helps to send the email so smoothly. In addion to that, webhook integration helps to achive user specific requirement quite easy way. Review collected by and hosted on G2.com.

Unexpected error which is not giving any hint what went wrong. For example if any drag and drop container(row) which is not used and saved the template, then you cannot send bulk emails. Review collected by and hosted on G2.com.

I liked how much information was provided as well as the tools! were easy to use, It made my experience exactly what I expected and thats the best part! For me Acquia Is at the top in terms of quality and thats why I chose Acquia Marketing Cloud. Review collected by and hosted on G2.com.

I didn't dislike anything although there is always room for improvement I felt Acquia won me over by a long shot and left me satisfied but still leaving me wanting to learn more! Review collected by and hosted on G2.com.

About the service and securities provided for the contents/data. Also the personalization concepts. Review collected by and hosted on G2.com.

I don't have anything to dislike or not to be part of Acquia Review collected by and hosted on G2.com.

Provides CDP, Personalization, Campaign management with a common UI. The various Marketing Cloud products are integrated seamlessly together. But, while the products are great, you aren't locked into using them. If you have a preferred platform you can use it to build a best-of-breed system instead of being locked into a particular vendor's product stack. Review collected by and hosted on G2.com.

Overall, the Acquia Marketing Cloud is an excellent suite of products. As Acquia acquires new products, Acquia should continue integrating them seamlessly with the other Acquia products and providing integrations with other MarTech products. Review collected by and hosted on G2.com.

It's a proper open source DXP, API-driven and it's CDP is the kernel. Widen DAM and PIM was a shrewd investment Review collected by and hosted on G2.com.

Pricing can be a challenge for mid-market clients. Review collected by and hosted on G2.com.