It was an improvement from the software we were using previously to deploy daily/weekly/monthly newsletters in terms of customer support being more responsive, and better capability to organize files. Review collected by and hosted on G2.com.

The UI leaves a lot to be desired, and certain design (such as the slider bar for setting deployment time) left room for user error. Page load times during the "set deployment" phase were so long from time to time that the page itself would time out. Review collected by and hosted on G2.com.

The tool works well when it comes to marketing automation and it's is rich in features. Review collected by and hosted on G2.com.

Nothing really. The tool is powerful and works really well. Review collected by and hosted on G2.com.

It's easy to use. Very intuitive and very fast. Easy to set up databases and contact lists Review collected by and hosted on G2.com.

Not very modern. New experience is way slower than the old one for a super user. The sidebar keeps popping out, and you need to click it away actively.

There's no API for reporting and getting dynamic content data out.

You have to log in and out so many times, when switching between accounts. It's very bad. Review collected by and hosted on G2.com.

WCA really brings multichannel automation capabilities to the table. By integrating all of our digital channels in one single platform we can build really rich campaign programs that leverage the customer behavior across all of those channels. Review collected by and hosted on G2.com.

Integrating the mobile app is a little challenging, but that is the case with every other platform out there. WCA SDK actually adds a lot of nice funcionalities to the mobile app itself when the integration is done properly. Review collected by and hosted on G2.com.

The ease of use. As someone who had no prior experience with the product prior to joining my company, I was impressed with how easy it was to learn. As an organization we leverage for B2B communicatiuons. Over the last two years our use has grown exponentially and the product has been flexible to our needs along the way. I'm excited for what I saw on the 2019 roadmap. Review collected by and hosted on G2.com.

Improvements to inbox monitoring are coming, as well as contact fatigue. I'm lookin g forward to those improvements which will benefit our organization. Review collected by and hosted on G2.com.

The customer service makes it feel like a smaller organization than it is. Whenever there is something out of reach, our client success manager helps us get what we need. Review collected by and hosted on G2.com.

It has been slightly frustrating to keep up with the change of names and features especially when we are service providers for clients that have a loose understanding of our Marketing automation system. SilverPop to Marketing Cloud to Campaign Automation to Watson Customer Engagement... we will just refer to it as SilverPop because its much easier to explain to our clients. Review collected by and hosted on G2.com.

Easy to set up, monitor and create reports. Review collected by and hosted on G2.com.

Interface isn't always as intuitive as I'd like. Review collected by and hosted on G2.com.

WCA allows us to organize and optimize processes that we are not able to support with the team. Instead of hiring more people, with this tool we manage to do more things with the same budget. Review collected by and hosted on G2.com.

There are no topics that displease us at this moment, however, understanding the entire ecosystem is not easy, it gives a lot of insecurity to know whether or not the right product or parts are being purchased. Review collected by and hosted on G2.com.

Campaign configuration and the parallel multi-level campaigns that can be automated and with some sort of ML can help customers get the most appropriate offer relevant to their needs Review collected by and hosted on G2.com.

Different modules (alto eternal 3rd party) in getting the platform to work Review collected by and hosted on G2.com.

I like the integration with both inbound and outbound messaging tools as well as the solid, simple interface best. Review collected by and hosted on G2.com.

We're currently in the midst of moving from a back-end database in Netezza to one in Oracle. The tool's performance with Oracle has been a challenge. Review collected by and hosted on G2.com.