I love how it is simple, u really understand the things u can do; even when u are not so familiarized with many functions. The AB testing in HTML is perfect. The facility to automatized ur communication is pretty formidable. The ux and ui its fine. Actually, i dont receive any deep tutorial. So I've been learning the aplicattion by myself. I consider amazing the talks and workshops that he manage team organized. They provide good information and feedback to improve the way we use the app. I summary, the app is really useful and its a good option to manage my company's communications. Review collected by and hosted on G2.com.

I dont understand why don't exist an AB testing functionality for sms. The process of create a query is extremely repetitive. And when there is a case when u have a lot os sms communication; the number of queries is huge and so manualy operative. I dont like that the platafor dont share with u the formulas for its indicators. Because many times i can trust in global number of clicks that the plataform result. I consider this is the lowest point of the app; dont especify those things. Review collected by and hosted on G2.com.

The segmentation feature and getting token from FCM is good to understand. I am using segments to filter required users. Review collected by and hosted on G2.com.

No, any feature disliked. All components are suitable to use for a campaign tool. Review collected by and hosted on G2.com.

In recent years, Acoustic has gone through a lot of changes. I will say they continue to improve and I expect they're only going to get better. Review collected by and hosted on G2.com.

During their transition phase, there were some bugs and difficulty navigating. Review collected by and hosted on G2.com.

The campaign is best, responsive and User friendly Review collected by and hosted on G2.com.

I cannot find anything which is not good here Review collected by and hosted on G2.com.

The platform is intuitive and unlike other platforms, they do not totally change the layout every year, making you have to relearn everything.

The range of features is very comprehensive from database creation and multiple options within that, to queries, to landing page, form and email/SMS creation with numerous templates for emails. Acoustic is very flexible scoring options and combination of scoring types from BANT to behavioral, and very detailed reporting. Personalization and dynamic content available for forms, landing pages and emails. One can also preview and test if personalization and dynamic content is working by entering names or emails from the database.

The queries are very flexible, one can do firmographic or demographic queries from the database fields, use relational tables and behavioral queries based on interaction or lack of with emails, the website, specific landing pages and the automation programs/campaigns. One can also combine all these different types of queries.

The programs interface was recently changed and an improvement in look and feel. Review collected by and hosted on G2.com.

Minor quirks with the WYSWIG, it would be nice to have split source and design views, often have to get into HTML code to change something WYSWIG cant do Review collected by and hosted on G2.com.

- The ability to create programs and queries. It's easy to create them and start something new from scratch, it's also fun with the new blueprints, that show you all the steps people are making inside your journey.

- I like that you can create a group inside Acoustic and define who will be the approval user, with that, nobody can send e-mails, without the right person to approve. It's the best way to prevent any "wrong" e-mail sent.

- The new performance insight is also something very great. You can define whatever the contact source you wanna see results and build them from scratch, with the best elements for you.

- The possibiliy to take out of one query, people that are already in another query is a time saver for some big projects. You don't need to recreate all the rules you made.

- The new message composer is awesome. The drag and drop save so much time for my team, that have 0 knownledge in html. It makes easir for them to work faster. Review collected by and hosted on G2.com.

- The UI. Some sections reminds me of Windows 2000 and are not that easy to use.

- Some words and translation to portuguese, could be a little better.

- There are limitations in the new blueprints, with just 200 elements. Sometimes I wanna build bigger programs and I just can't.

- Integrations are also not that easy, it's possible to make them, but they are a little difficult. Like integrating with Google Analytics, wish you could make a one-button click integration. Review collected by and hosted on G2.com.

The full range of possibilities the Automation provides you, I have been using different tools for marketing automation and in the end of he day, the Acoustic package is very robust! Review collected by and hosted on G2.com.

The interface can be a problem sometimes, I know it is not a big problem and maybe these will get upgraded and better over time, but currently the interface can be hard to find stuff and not as friendly as it could be... Review collected by and hosted on G2.com.

Acoustic used to be Silverpop, then got acquired and became IBM Marketing Cloud, then got acquired and became Acoustic as we know it today. I am a current user and have been using this software for 5+ years.

The interface for sending emails, data reporting, and overall tracking of a customer journey is outdated... as though the last development on this web app stopped in 2001. I'm sure at some point in the past 10 yrs Silverpop was innovative and ahead of the time, but TODAY, Acoustic is a burdensome software that is EXPENSIVE and not even good at what it is intended to do. Again, the UI and the reporting scream of early 2000s. They are not intuitive and you have to bend over backward in data reporting to figure out the global customer journey in email campaigns. Review collected by and hosted on G2.com.

I've covered this in what I do like because there really is not much. It's an old software the people think must be great because corporate America used the IBM version. The truth is that this company is VERY FAR behind in technology for a marketing cloud software and you would be better served to go with SalesForce or MailChimp if you want high tech marketing campaign software.

It's nothing personal against Acoustic, but this company is literally acquired and bought out every few years since I've been saddled with using the email marketing technology. For 5 years I've seen very little innovation and the overall software is clunky and requires a savvy user to operate well. Again, if I could go to my dream provider for marketing cloud email campaigns it would be MailChimp or SalesForce. Skip Acoustic or whatever it's going to be called when it's next acquired in a year or two... Review collected by and hosted on G2.com.

nice platform to track the marketing return (in investment) easy help through personalised customer contact high comfort Review collected by and hosted on G2.com.

Currently no simple drag and drop email template editor. Review collected by and hosted on G2.com.

Email creation is very easy. Setup for the database is great. Automation is easy to create. API connectivity to the database is relatively easy.

We have the best Client Success Director working with us. Always open to questions and can answer most questions. He is always looking out for our best interest and not just trying to sell us products we don't really need.

Support is great. They helped us get off a blacklist and offered very practical advice on how to stay off them. Review collected by and hosted on G2.com.

There's no way to organize emails by campaign.

Reporting is not as good as other platforms although performance insights is pretty good. There's a bit of a learning curve on that though.

I wish regular reporting had a device report. This has to be done separately through email insights. Review collected by and hosted on G2.com.