The users of this tool are generally happy with the usability and we're happy with the capabilities it provides. Review collected by and hosted on G2.com.

It would be good if IBM could proactively share new capabilities with our Business Partner users so that we can make the most of UX improvements to make their ways of working more effective and efficient. Review collected by and hosted on G2.com.

I like the way the tool allow to reach the customer touch point with the best channel and also in real time mode. I Like also the way Watson campaign cloud communicate with unica campaign system Review collected by and hosted on G2.com.

I don't like the PMR mood to manage the problem becasue of the time of response and we have not italian manager that can follow our PMR: in my team not all the collegues speak english Review collected by and hosted on G2.com.

The new WCA UI is great for visual navigation. The ability to customize programs and scoring models is great for unique user personalization. Review collected by and hosted on G2.com.

The mailing Reports does not provide an easy way to export reports, graphs or charts in a flexible way. There's a large need to share KPI's with people who are not WCA users. It would be nice to be able to customize reporting dashboards and export them into a compiled report, combining specific mailings, scoring model outcomes and programs. Review collected by and hosted on G2.com.

I love how WCA is very intuitive with not only other IBM programs but with other 3rd party products as well. Also with the introduction of IBM AI we're most likely going to incorporate them further in our company's future Review collected by and hosted on G2.com.

There's a little bit of a steep learning curve when first starting. I came in 2 months before the WCA interface revamp and it was hard to learn all the new features. And even now after the revamp both my manager and I were completely lost (again) in utilizing our old features + some of the new ones. Review collected by and hosted on G2.com.

- it can easily be integrated in the customer environment

- the customer can see the value of the tool in a very short period of time Review collected by and hosted on G2.com.

no something specific that I dislike at this moment Review collected by and hosted on G2.com.

The support that we get from IBM and our account team is very good. We have engaged with them on plans to build out our capabilities to lever more functionality in the tool Review collected by and hosted on G2.com.

Some of the reporting is dificult to get to, esp, where you are reporting on automated programs Review collected by and hosted on G2.com.

Dynamic content rules

Performance insights

query builder and email previews Review collected by and hosted on G2.com.

Integration

Need enhancement in query builder

the way we got have to unschedule and reschedule emails for minor template changes

Amount of time it takes to delete a field from the database Review collected by and hosted on G2.com.

Moving away from the manual processing of Campaign to the Automated process has saved us a ton of time as well as limited errors in the process. Review collected by and hosted on G2.com.

There isn't really a dislike on the product. Jumping from version to version can be a hassle as things tend to change in terms of button locations etc... but that is very minimal. Review collected by and hosted on G2.com.

What I find the most useful is the ability to test and reiterate. From A/B/C/D testing, inbox monitoring and send-time optimization, you can play around with testing to enhance your email send. Review collected by and hosted on G2.com.

From time to time, the platform can be a little buggy. Support has been great and very responsive, but issues with sending and saving. Review collected by and hosted on G2.com.

The tool is user friendly and allows business users to leverage compelx data relationships to build custom queries through easy point and click. Review collected by and hosted on G2.com.

More opportunity to integrate with best in class applications. In many cases new functionality exists through add on applications. However, not always fully integrated with Watson. Need to work on the various customer experience implications to create a single solution feel for mrketers Review collected by and hosted on G2.com.