--- title: Acoustic Campaign Reviews meta\_title: 'Acoustic Campaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 275 reviews by the users' company size, role or industry to find out how Acoustic Campaign works for a business like yours. aggregate\_rating: rating\_value: 3.8 review\_count: 275 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Acoustic Campaign Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Acoustic Campaign but has limited features. Are you part of the Acoustic Campaign team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Acoustic Campaign is a multichannel marketing platform built for customer-obsessed brands. We help businesses connect with customers through sophisticated customer journeys, over a variety of channels - email, web, mobile push, SMS, MMS, WhatsApp, social media, print and more. The offering includes various capabilities, from everyday marketing automation and campaign execution to highly sophisticated journey orchestration, journey analytics, segmentation, personalization, high-end content creation and digital experience analytics. With our open and flexible platform, marketers can connect to any data source and segment their data for hyper-targeting. Our intuitive, zero-code UI and hyper-personalization capabilities empower marketers to independently run multichannel, personalized campaigns without relying on data teams or coding to make it happen. Unlike complex and costly enterprise offerings, we offer the same sophisticated enterprise-grade solutions for all marketers. And unlike ‘point solutions’ or email service providers, we enable you to engage with consumers across multiple channels in a single platform. We help marketers surface actionable insights and personalize communications as you begin to scale. Acoustic Marketing Cloud puts the marketer in the driver’s seat to help customers increase long-term customer engagement and drive revenue growth. Our customers include top brands and Fortune 500 companies. For more information, visit acoustic.com/products. Capabilities: Journey Orchestration Email SMS/MMS WhatsApp Mobile push Content Management System Customer Journey Insights Integrations Segmentation Social Audiences Drag and Drop Forms Composer Drag and Drop Multichannel Composer Transactional Messaging Data Layer * * * Seller [Acoustic](https://www.g2.com/sellers/acoustic) Discussions [Acoustic Campaign Community](https://www.g2.com/products/acoustic-campaign/discuss) Languages Supported German, English, French, Japanese, Portuguese, Spanish Solution Type Best-of-Breed Overview by Caroline Howe Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 15 months [ View More Pricing Information ](https://www.g2.com/products/acoustic-campaign/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Adobe Marketo Engage](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Marketo Engage") Adobe Marketo Engage 4.1/5(3,149) ](https://www.g2.com/products/adobe-marketo-engage/reviews) [ ![Act-On](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Act-On") Act-On 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews) [ View All Alternatives ](https://www.g2.com/products/acoustic-campaign/competitors/alternatives) ## User Insights Average based on 275 real user reviews. Implementation Time 3 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 7/11/2019 "Performs as expected, but leaves a lot to be desired " 2.5/5 What do you like best about Acoustic Campaign? It was an improvement from the software we were using previously to deploy daily/weekly/monthly newsletters in terms of customer support being more responsive, and better capability to organize files. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? The UI leaves a lot to be desired, and certain design (such as the slider bar for setting deployment time) left room for user error. Page load times during the "set deployment" phase were so long from time to time that the page itself would time out. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Managing all newsletter deployments/tests for the content, marketing, and events arms of our business. Better organization re loading templates, condensing files, etc. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic GK Gichuru K. Digital Marketer Small-Business (50 or fewer emp.) 8/1/2019 "It's a Must Have" 5/5 What do you like best about Acoustic Campaign? The tool works well when it comes to marketing automation and it's is rich in features. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? Nothing really. The tool is powerful and works really well. Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: I recommend the tool Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? With this tool, automation is now easy. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite TM Thomas Duerlund M. Marketing Automation Consultant Enterprise (\> 1000 emp.) 2/12/2019 "Good Products. Needs more advanced features" 4/5 What do you like best about Acoustic Campaign? It's easy to use. Very intuitive and very fast. Easy to set up databases and contact lists Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? Not very modern. New experience is way slower than the old one for a super user. The sidebar keeps popping out, and you need to click it away actively. There's no API for reporting and getting dynamic content data out. You have to log in and out so many times, when switching between accounts. It's very bad. Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: Doing multi-channel this is the tool. But a lot of add-ons needs to be set up. Be sure what you want to do and qualify and this product will make you shine. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Mostly emails. and programs. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign CH Claudio H. Executive Manager Mid-Market (51-1000 emp.) 2/11/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "True Multichannel Campaign Automation Capabilities" 5/5 What do you like best about Acoustic Campaign? WCA really brings multichannel automation capabilities to the table. By integrating all of our digital channels in one single platform we can build really rich campaign programs that leverage the customer behavior across all of those channels. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? Integrating the mobile app is a little challenging, but that is the case with every other platform out there. WCA SDK actually adds a lot of nice funcionalities to the mobile app itself when the integration is done properly. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? We are creating and implementing complete marketing strategies to our customer`s full life cycle. Those strategies take their digital behaviors and transactional behaviors in account to deliver rich, meaningful and contextualized interactions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") AI Verified User in Insurance Enterprise (\> 1000 emp.) 2/13/2019 "Excellent Product" 4.5/5 What do you like best about Acoustic Campaign? The ease of use. As someone who had no prior experience with the product prior to joining my company, I was impressed with how easy it was to learn. As an organization we leverage for B2B communicatiuons. Over the last two years our use has grown exponentially and the product has been flexible to our needs along the way. I'm excited for what I saw on the 2019 roadmap. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? Improvements to inbox monitoring are coming, as well as contact fatigue. I'm lookin g forward to those improvements which will benefit our organization. Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: The possibilites are endless. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Communicating with our Independent Agency force. Having the ability to send on behalf of our underwriters or key staff with the added benefit of responding directly to them has created a business efficiency and eased the workload on our underwriters. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 2/12/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "IBM WCA provides exactly what we need. Customer Service seals the deal." 4.5/5 What do you like best about Acoustic Campaign? The customer service makes it feel like a smaller organization than it is. Whenever there is something out of reach, our client success manager helps us get what we need. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? It has been slightly frustrating to keep up with the change of names and features especially when we are service providers for clients that have a loose understanding of our Marketing automation system. SilverPop to Marketing Cloud to Campaign Automation to Watson Customer Engagement... we will just refer to it as SilverPop because its much easier to explain to our clients. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Ability to have one-to-one communication with customers. Personalization is relatively easy to pull off as long as our data is clean and robust. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![John F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John F.") JF John F. Marketing and Innovation Strategy Consultant Consumer Goods Small-Business (50 or fewer emp.) 11/27/2017 "Solid solution " 3.5/5 What do you like best about Acoustic Campaign? Easy to set up, monitor and create reports. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? Interface isn't always as intuitive as I'd like. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Tracking performance and ROI Review collected by and hosted on G2.com. Show More 6/28/2018 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") EB Verified User in Banking Enterprise (\> 1000 emp.) 2/12/2019 "Organize the mess" 5/5 What do you like best about Acoustic Campaign? WCA allows us to organize and optimize processes that we are not able to support with the team. Instead of hiring more people, with this tool we manage to do more things with the same budget. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? There are no topics that displease us at this moment, however, understanding the entire ecosystem is not easy, it gives a lot of insecurity to know whether or not the right product or parts are being purchased. Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: Review the current costs, probably the increase will only be marginal since a lot is already spent on sending SMS and emails. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Better productivity in the sending of campaigns, greater automation, and more complex journeys Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives CampaignAI Translated ![Niels E. A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Niels E. A.") NA Niels E. A. CEO, VP, Director, Manager ..... in various organisations Computer Software Enterprise (\> 1000 emp.) 2/14/2019 "Implemented Watson Campaign (former Unica :-) ) " 4/5 What do you like best about Acoustic Campaign? Campaign configuration and the parallel multi-level campaigns that can be automated and with some sort of ML can help customers get the most appropriate offer relevant to their needs Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? Different modules (alto eternal 3rd party) in getting the platform to work Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: Go get Adobe ... Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Exactly what it says - campaign automation. Going from 2, 3 or maybe 5 campaigns to hundreds that are taken based on customer interactions Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign JW Josh W. Manager, Campaign Development & Personalization Enterprise (\> 1000 emp.) 2/13/2019 "IBM Campaign - Strong & Reliable" 4/5 What do you like best about Acoustic Campaign? I like the integration with both inbound and outbound messaging tools as well as the solid, simple interface best. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? We're currently in the midst of moving from a back-end database in Netezza to one in Oracle. The tool's performance with Oracle has been a challenge. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? We are executing omni-channel, multi-touch campaigns. Benefits include the integration between both inbound and outbound channels for better personalization and flexibility in member communications. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ## Questions about Acoustic Campaign? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Acoustic Campaign ](https://www.g2.com/products/acoustic-campaign/discussions/new) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") G2 Verified User in Marketing and Advertising • Last activity over 6 years ago Does IBM Marketing Cloud offer any social capabilities? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/social-capabilities) ![Bharat B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat B.") BB Bharat Bhattad • Last activity 3 months ago Have you been able to leverage the full potential the platform has to offer? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/have-you-been-able-to-leverage-the-full-potential-the-platform-has-to-offer) [ View all Discussions ](https://www.g2.com/products/acoustic-campaign/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 15 months ### Average Discount 17% [ View More Pricing Information ](https://www.g2.com/products/acoustic-campaign/pricing) Acoustic Campaign Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/acoustic-campaign-vs-adobe-marketo-engage) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/acoustic-campaign-vs-hubspot-marketing-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d96513f030be9cdabc89b056e49bc1d3/oracle-eloqua.png "Product Avatar Image") Oracle Eloqua 3.9/5(626) [ Compare Now ](https://www.g2.com/compare/acoustic-campaign-vs-oracle-eloqua) ##### ##### Acoustic Campaign Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content A/B Testing Lead Management Marketing Lead Database Data Quality Management Segmentation Campaign Management Program Management [ View More Features ](https://www.g2.com/products/acoustic-campaign/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation) ##### Explore More [Best employee communications software](https://www.g2.com/discussions/what-s-the-best-employee-communications-software-in-2025)[Best platform to manage customer data in IT services](https://www.g2.com/discussions/best-platform-to-manage-customer-data-in-it-services)[What social listening platform works best for a mid-market marketing team that wants to track competitors without needing an enterprise contract?](https://www.g2.com/discussions/what-social-listening-platform-works-best-for-a-mid-market-marketing-team-that-wants-to-track-competitors-without-needing-an-enterprise-contract) [Best software for boosting sales performance](https://www.g2.com/discussions/what-is-the-best-software-for-boosting-sales-performance)[Top platforms for securing container images](https://www.g2.com/discussions/what-are-the-top-platforms-for-securing-container-images)[Pros and Cons Details](https://www.g2.com/products/acoustic-campaign/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)