--- title: Acoustic Campaign Reviews meta\_title: 'Acoustic Campaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 275 reviews by the users' company size, role or industry to find out how Acoustic Campaign works for a business like yours. aggregate\_rating: rating\_value: 3.8 review\_count: 275 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Acoustic Campaign Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Acoustic Campaign but has limited features. Are you part of the Acoustic Campaign team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Acoustic Campaign is a multichannel marketing platform built for customer-obsessed brands. We help businesses connect with customers through sophisticated customer journeys, over a variety of channels - email, web, mobile push, SMS, MMS, WhatsApp, social media, print and more. The offering includes various capabilities, from everyday marketing automation and campaign execution to highly sophisticated journey orchestration, journey analytics, segmentation, personalization, high-end content creation and digital experience analytics. With our open and flexible platform, marketers can connect to any data source and segment their data for hyper-targeting. Our intuitive, zero-code UI and hyper-personalization capabilities empower marketers to independently run multichannel, personalized campaigns without relying on data teams or coding to make it happen. Unlike complex and costly enterprise offerings, we offer the same sophisticated enterprise-grade solutions for all marketers. And unlike ‘point solutions’ or email service providers, we enable you to engage with consumers across multiple channels in a single platform. We help marketers surface actionable insights and personalize communications as you begin to scale. Acoustic Marketing Cloud puts the marketer in the driver’s seat to help customers increase long-term customer engagement and drive revenue growth. Our customers include top brands and Fortune 500 companies. For more information, visit acoustic.com/products. Capabilities: Journey Orchestration Email SMS/MMS WhatsApp Mobile push Content Management System Customer Journey Insights Integrations Segmentation Social Audiences Drag and Drop Forms Composer Drag and Drop Multichannel Composer Transactional Messaging Data Layer * * * Seller [Acoustic](https://www.g2.com/sellers/acoustic) Discussions [Acoustic Campaign Community](https://www.g2.com/products/acoustic-campaign/discuss) Languages Supported German, English, French, Japanese, Portuguese, Spanish Solution Type Best-of-Breed Overview by Caroline Howe Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 15 months [ View More Pricing Information ](https://www.g2.com/products/acoustic-campaign/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Adobe Marketo Engage](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Marketo Engage") Adobe Marketo Engage 4.1/5(3,149) ](https://www.g2.com/products/adobe-marketo-engage/reviews) [ ![Act-On](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Act-On") Act-On 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews) [ View All Alternatives ](https://www.g2.com/products/acoustic-campaign/competitors/alternatives) ## User Insights Average based on 275 real user reviews. Implementation Time 3 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Fabrizio B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fabrizio B.") FB Fabrizio B. Head of Business Consulting Mid-Market (51-1000 emp.) 8/25/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Great tool for deep customer segmentation" 4/5 What do you like best about Acoustic Campaign? - Power of segmentation system - Roadmap of new releases and features - Possess b2b and b2c marketing automation advanced features that allow a truly 360° segmentation of customers Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? - Interface to be refreshed - Search capabilities inside the platform - Lack of visual dashboard Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Send relevant communication to very deeply segmented customers Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") UA Verified User in Automotive Small-Business (50 or fewer emp.) 8/25/2020 "Acoustic Review to Date" 3.5/5 What do you like best about Acoustic Campaign? The the layout is very simple and the support is very helpful. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? There are a lot of glitches especially on the back end. Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: Very easy to use and affordable Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? I am able to load a large list very quickly to do a last minute send. Performance Insights is very helpful. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Enterprise (\> 1000 emp.) 7/11/2020 "Silver pop aka Acoustic: always getting better!" 5/5 What do you like best about Acoustic Campaign? I like how I can wear the hat of a developer and look into the code when using Acoustic. I can test all the dynamic values and links. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? I like it very much to be honest. Nothing that I can mention here. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? I am trying to test the campaign emails before deploying. I also test the emails with my user database. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite GR Gopichand R. Enterprise (\> 1000 emp.) 1/28/2020 "Digital Marketing Platform" 5/5 What do you like best about Acoustic Campaign? Its a powerful digital marketing platform designed for marketers, It helps marketers to do a Email Marketing campaigns, SMS, campaign, Push Campaigns, and Social media campaigns with personalized offers to the customers. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? I don't have any dislike for this tool because its easy to use, user friendly and great user interface. Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: Best for Marketing Automation. You can automate your inbound and outbound campaigns with the help of it. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? With the help of acoustic campaign we have automated our regular campaigns for the customers which include inbound and outbound marketing campaigns with Email, SMS, Direct Mail, Push and Social media channel. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Mid-Market (51-1000 emp.) 8/25/2020 "Good Campaign automation" 3.5/5 What do you like best about Acoustic Campaign? Programms are usefull. Very handy in use. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? in composer there should be blocks in blocks Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: Good tool for implementations of other tools Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Sending personalized Mails from Salesforce to more then one org Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite KS Kevin S. Web Developer / Designer Small-Business (50 or fewer emp.) 6/4/2019 "Not What You Think You Are Getting!" 1/5 What do you like best about Acoustic Campaign? Not much ... It's a very expensive system for little wiggle room. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? I dislike the fact they are making this harder to use then it needs to be. From setting up templates, data, programs and making easy changes. I also do not like the standard template designs, no room to get creative. Automation programs need not to be so difficult to setup. It's way easier to do, they make it hard. There isn't an option for CC or BCC. Also, if they want to send IBM professional to sell products to businesses, not have them use Power Points that display companies that aren't in business again. Update you facts and your product! Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: Don't Buy -- They are switching ownership of this system and not sure where it will be going in the future! Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Everything and Nothing! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Enterprise (\> 1000 emp.) 6/19/2019 "very good automation newsletter" 5/5 What do you like best about Acoustic Campaign? the possibility of having both screens with the "word" editing part / HTML code editing and the rendering part in an email to see at a glance the impact of changes made on the final rendering. The possibility of seeing the rendering both on a PC and on a phone to check the responsive design. The possibility of having automated reports on reader behavior with "clicked..." hotspots directly visible on the newsletter. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? the HTML code part is written raw, there is no color to differentiate the different parts of coding as can be found in notepad Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: excellent except for the HTML code not differentiated by color and indentation hindering HTML editing. ok for Word editing useful for people not familiar with the code Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? have a professional newsletter. IBM can be linked to a CRM / email database solution Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated MJ Megan J. Distribution Specialist/ Org Admin Enterprise (\> 1000 emp.) 2/13/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "Watson on its journey for the customer" 4/5 What do you like best about Acoustic Campaign? While the product has been made for a very specific purpose, I like that my team is able to tap into the flexibility that currently exists to do things that the software was not made for. Every team is not going to be used the exact same way so being able to have it fit whatever your need, for the most part, is really valuable. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? As an administrator for the software, I set up its use for over 120 different users for over 30 different areas of our organization. The way the updates are occurring and how you can or used to be able to section off the different areas was key, as all users need to pull segments from the larger pool of data and allow us as administrators to run company-wide reporting over the 30 subsets. As it is moving forward the ability to keep this segmentation is continuously compromised by both Performance Insights, Org settings, and Matson Marketing Assistant. Any time anything new comes into play we have to translate the changes into a language our users understand and figure out how to safegaurd the other areas of data and content that not everyone needs access to. Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: Make sure your data and infastructure are claen or you will not be able to realize the full benefit of the tool. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? My company is now able to send global messaging internally in the case of a natural disaster or emergent medical outbreak, such as the Zika virus. It also allowed us to automate messaging for the employees that are new to our organization and provide them with the information that they need to thrive in their first few weeks or months in our company, such as signing up for retirement, coding, and setting up meetings with their direct manager on a regular cadence. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign MM Maria M. Marketing Automation Manager Mid-Market (51-1000 emp.) 12/26/2018 Business partner of the seller or seller's competitor, not included in G2 scores. "Powerful, secure and reliable" 3.5/5 What do you like best about Acoustic Campaign? The feature I like the best from WCA is the lead management system. The "queries" are the best segmentation tool I've seen in all the marketing automation platforms. You can segment by anything you imagine: profile data, behaviour data and relational table data. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? The thing I dislike is that IBM is not developing new features and updates as fast as the market grows. The knowledge base documentation is not updated as frequently as it should be. Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: If you are looking a reliable platform, IBM WCA is a great solution. It can be considered a Premium Marketing Automation Platform. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? WCA provides a great way to organize your database, specially large databases, and it offers a reliable email marketing engine, with a great anti-spam best practices. I have seen an improve in deliverability and open rates. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite CU Carrie U. Sr. Marketing Automation Manager Mid-Market (51-1000 emp.) 2/14/2019 "Ease of use and stellar UI" 5/5 What do you like best about Acoustic Campaign? I really like being able to use the product without having to hire a consultant. WCA give me the autonomy I want to be able to perform my daily job functions. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? There's nothing that I really dislike. There are things that I would like to evolve and IBM provides a mechanism to submit ideas. These ideas are actually reviewed and you'll find their comments on your ideas. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? We are automating email and SMS to audiences that were untouched before. This cost a lot of manpower. Now through automated programs we are able to re-purpose those man hours to customers who are most likely to convert and let automated programs take care of the rest. We have also been able to customize and personalize at scale which we haven't previously been able to do for our 60+ brands. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ## Questions about Acoustic Campaign? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Acoustic Campaign ](https://www.g2.com/products/acoustic-campaign/discussions/new) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") G2 Verified User in Marketing and Advertising • Last activity over 6 years ago Does IBM Marketing Cloud offer any social capabilities? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/social-capabilities) ![Bharat B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat B.") BB Bharat Bhattad • Last activity 3 months ago Have you been able to leverage the full potential the platform has to offer? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/have-you-been-able-to-leverage-the-full-potential-the-platform-has-to-offer) [ View all Discussions ](https://www.g2.com/products/acoustic-campaign/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 15 months ### Average Discount 17% [ View More Pricing Information ](https://www.g2.com/products/acoustic-campaign/pricing) Acoustic Campaign Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/acoustic-campaign-vs-adobe-marketo-engage) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/acoustic-campaign-vs-hubspot-marketing-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d96513f030be9cdabc89b056e49bc1d3/oracle-eloqua.png "Product Avatar Image") Oracle Eloqua 3.9/5(626) [ Compare Now ](https://www.g2.com/compare/acoustic-campaign-vs-oracle-eloqua) ##### ##### Acoustic Campaign Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content A/B Testing Lead Management Marketing Lead Database Data Quality Management Segmentation Campaign Management Program Management [ View More Features ](https://www.g2.com/products/acoustic-campaign/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation) ##### Explore More [What event ticketing platforms keep working reliably when registration volumes spike in the last 24 hours before an event?](https://www.g2.com/discussions/what-event-ticketing-platforms-keep-working-reliably-when-registration-volumes-spike-in-the-last-24-hours-before-an-event)[Which insurance policy administration systems provide the best out-of-box functionality for P&C operations without heavy configuration?](https://www.g2.com/discussions/which-insurance-policy-administration-systems-provide-the-best-out-of-box-functionality-for-p-c-operations-without-heavy-configuration)[Which financial consulting providers focus on measurable ROI rather than generic management advice?](https://www.g2.com/discussions/which-financial-consulting-providers-focus-on-measurable-roi-rather-than-generic-management-advice) [Outreach vs Salesloft vs Apollo: which sales engagement platform is actually better for an SDR team of 15 doing cold outbound?](https://www.g2.com/discussions/outreach-vs-salesloft-vs-apollo-which-sales-engagement-platform-is-actually-better-for-an-sdr-team-of-15-doing-cold-outbound)[Best sales team training solutions for cloud services](https://www.g2.com/discussions/best-sales-team-training-solutions-for-cloud-services)[Pros and Cons Details](https://www.g2.com/products/acoustic-campaign/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)