--- title: Acoustic Campaign Reviews meta\_title: 'Acoustic Campaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 275 reviews by the users' company size, role or industry to find out how Acoustic Campaign works for a business like yours. aggregate\_rating: rating\_value: 3.8 review\_count: 275 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# Acoustic Campaign Reviews & Product Details

Claimed

###### Profile Status

This profile is currently managed by Acoustic Campaign but has limited features.  
  
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Acoustic Campaign is a multichannel marketing platform built for customer-obsessed brands. We help businesses connect with customers through sophisticated customer journeys, over a variety of channels - email, web, mobile push, SMS, MMS, WhatsApp, social media, print and more. The offering includes various capabilities, from everyday marketing automation and campaign execution to highly sophisticated journey orchestration, journey analytics, segmentation, personalization, high-end content creation and digital experience analytics. With our open and flexible platform, marketers can connect to any data source and segment their data for hyper-targeting. Our intuitive, zero-code UI and hyper-personalization capabilities empower marketers to independently run multichannel, personalized campaigns without relying on data teams or coding to make it happen. Unlike complex and costly enterprise offerings, we offer the same sophisticated enterprise-grade solutions for all marketers. And unlike ‘point solutions’ or email service providers, we enable you to engage with consumers across multiple channels in a single platform. We help marketers surface actionable insights and personalize communications as you begin to scale. Acoustic Marketing Cloud puts the marketer in the driver’s seat to help customers increase long-term customer engagement and drive revenue growth. Our customers include top brands and Fortune 500 companies. For more information, visit acoustic.com/products. Capabilities: Journey Orchestration Email SMS/MMS WhatsApp Mobile push Content Management System Customer Journey Insights Integrations Segmentation Social Audiences Drag and Drop Forms Composer Drag and Drop Multichannel Composer Transactional Messaging Data Layer

* * *

Seller
[Acoustic](https://www.g2.com/sellers/acoustic)
Discussions
[Acoustic Campaign Community](https://www.g2.com/products/acoustic-campaign/discuss)
Languages Supported

German, English, French, Japanese, Portuguese, Spanish

Solution Type

Best-of-Breed

Overview by
Caroline Howe

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

3 months

### Return on Investment

15 months

[
View More Pricing Information
](https://www.g2.com/products/acoustic-campaign/pricing)

## Top-Rated Alternatives

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Adobe Marketo Engage

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View All Alternatives
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## User Insights

Average based on 275 real user reviews.

Implementation Time

3 months

Perceived Cost

$$$$$

[Log in to unlock pricing and user insights](/login)

 ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate")
UR

Verified User in Real Estate

Mid-Market (51-1000 emp.)

7/26/2021

"very good"

5/5

What do you like best about Acoustic Campaign?

easy to use and effective I recommend it to all my team Review collected by and hosted on G2.com.

What do you dislike about Acoustic Campaign?

The UI and the appearance little bit are old and not straightforward. Review collected by and hosted on G2.com.

What problems is Acoustic Campaign solving and how is that benefiting you?

easy to spread your ads Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Jennifer M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jennifer M.")
JM

Jennifer M.

Data Manager

Small-Business (50 or fewer emp.)

9/24/2020

"Been using since it was originally Silverpop"

3.5/5

What do you like best about Acoustic Campaign?

The support, they always answer the phone or get back to you quick. Review collected by and hosted on G2.com.

What do you dislike about Acoustic Campaign?

The reporting and the many steps it takes to create a campaign. Review collected by and hosted on G2.com.

Recommendations to others considering Acoustic Campaign:

Acoustic now has a lot of add-ons for a price, we are currently only using the Campaign part to send emails, they appear to be working on their Reporting features, but it currently is a little hard to navigate. Review collected by and hosted on G2.com.

What problems is Acoustic Campaign solving and how is that benefiting you?

Acoustic does a great job of separating out true Hard Bounces from Soft Bounces so we can quickly clean up our Hard Bounces. Acoustic automatically suppresses the Hard Bounces so we do not email them again. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Fabricio V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fabricio V.")
FV

Fabricio V.

Global Digital Marketing Specialist

Enterprise (\> 1000 emp.)

8/19/2020

"Great support, great tool, but not so good at the User Interface"

3.5/5

What do you like best about Acoustic Campaign?

The capability to create email automation in a very visual way. Acoustic have drag and drop capability for the Emailer creation making it easy to create and set up, as well as a visual Program automation Editor. Review collected by and hosted on G2.com.

What do you dislike about Acoustic Campaign?

The interface can get a bit slow and unfriendly to use sometimes. You have everything you need in the tool, but sometimes it can be tricky to get a good Report out, once you figure it our, thought, it gets easy. Review collected by and hosted on G2.com.

Recommendations to others considering Acoustic Campaign:

Acoustic may require you a learning experience before yoou can actually master it. once you do, it pays out. Review collected by and hosted on G2.com.

What problems is Acoustic Campaign solving and how is that benefiting you?

The creating of a Life cycle Marketing Automation. Sending Messages on specific times to specific customers. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Joanne C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joanne C.")
JC

Joanne C.

Digital Marketing Director

Mid-Market (51-1000 emp.)

8/25/2020

"Acoustic Campaign Manager Review"

4.5/5

What do you like best about Acoustic Campaign?

Easy to use campaign creator and builder. Good to organize for large company with multiple databases and users. Has everything other email platforms do however is more flexible and may be customized to suit your business model. Review collected by and hosted on G2.com.

What do you dislike about Acoustic Campaign?

New reporting setup can be a bit hard to get used to. Would be good to have a few standard reports for quick use. Seem to have some login glitches with new login - must be due to current separation from IBM. Review collected by and hosted on G2.com.

Recommendations to others considering Acoustic Campaign:

Take your time to set up your data. It will benefit you in the long run. Review collected by and hosted on G2.com.

What problems is Acoustic Campaign solving and how is that benefiting you?

Looking forward to new tools and being able to filter reports with tags. Send more than 400+ email campaigns per year across 76 events and able to keep everything organized is a bonus. Tag reporting will help further by being able to pull statistics specifically for campaigns mentioning sponsors, etc. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

 ![Maria O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maria O.")
MO

Maria O.

Management Consultant

Enterprise (\> 1000 emp.)

8/13/2020

"Acoustic campaign is a very innovative SaaS-based cross channel digital marketing platform."

5/5

What do you like best about Acoustic Campaign?

Acoustic campaign is an excellent platform for digital marketing. The app provides a multitude of programs including email marketing campaigns which helps marketers to manage and go through them with great ease preventing high trafficking problems. Automation is a great feature which helps organizing the data on daily basis and saves the trouble of piling up the to do work. The integration with sales force is particularly commendable. Mass mailing is very easy. It provides great reporting and integration. Also helps the marketers to set up welcome campaigns, push campaigns, sms campaigns, social media campaigns. Scoring models, personalization, landing pages, community forums are key features which cover almost every aspect relating to digital marketing an creates an all in one plce platform. It has quite an efficient management of contact lists which makes interpretation very accessible and helps to keep record of their record. The platform is very safe to use and is also very reliable. Provides very satisfactory customer support. Online training is also easy to comprehend. Review collected by and hosted on G2.com.

What do you dislike about Acoustic Campaign?

Syncing of data with silverpop is somewhat difficult and requires effort to navigate through the app to get to your requirement. Administrator alerts should be added to notify the user of any error. The features in reporting should be improved. The organizing of data base is a bit cumbersome. The automated apps should have a better testing functionality so that the tracking becomes less manual and help save a lot of time. The interface is a bit boring. Review collected by and hosted on G2.com.

What problems is Acoustic Campaign solving and how is that benefiting you?

It is a very comprehensive tool for which provides excellent marketing campaigns to customers. Suitable for medium and large sized companies. And is easy to operate as well. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Building Materials](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Building Materials")
AB

Verified User in Building Materials

Enterprise (\> 1000 emp.)

2/14/2019

"Watson Campaign Automation"

5/5

What do you like best about Acoustic Campaign?

This is a very complex tool but once you have learned how to use it, the reward is unequaled. The constant user-inspired updates and enhancement keeps it cutting edge and allows us to enhance the user experience in a constantly changing customer journey. Review collected by and hosted on G2.com.

What do you dislike about Acoustic Campaign?

Support could be a little faster at resolving questions but they usually can provide an answer or recommendation within a day or two. Review collected by and hosted on G2.com.

Recommendations to others considering Acoustic Campaign:

Jump in and start learning right away! Review collected by and hosted on G2.com.

What problems is Acoustic Campaign solving and how is that benefiting you?

We have been able to track a customer throughout their journey and provide useful interactions on a more personalized level. This has allowed us to identify when a contact is a sales ready lead so that we are only passing the most qualified leads over to sales. Review collected by and hosted on G2.com.

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9/24/2020
Current UserValidated ReviewerIncentivizedSource: G2 Gives Campaign

 ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care")
AH

Verified User in Hospital & Health Care

Mid-Market (51-1000 emp.)

9/29/2020

"Long term customer"

4/5

What do you like best about Acoustic Campaign?

Acoustic has bought over all the great functionality from Silverpop and more recently IBM. The platform boasts many innovative features to enable to user to develop a "true" omnichannel CRM strategy. The integrations with platforms such as Salesforce, Facebook and WordPress are fairly painless. Review collected by and hosted on G2.com.

What do you dislike about Acoustic Campaign?

When having more complex integrations and use cases (unless you have a whole tech team) can present challenges and may require some consulting hours. This can become fairly costly and can take a reasonable amount of time. The platform can be a little "techy", I personally like this but others may prefer user experience over functionality. Review collected by and hosted on G2.com.

What problems is Acoustic Campaign solving and how is that benefiting you?

We are solving the omnichannel conundrum, for many companies, this is still a buzzword, a long term goal. By incorporating email, SMS, web push, site pop-ups, personalised blocks on the site, social media and direct mail into a CRM strategy we are able to communicate with all our customers via a channel that is best for them and provide a hyper-personalised experience. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail")
UR

Verified User in Retail

Enterprise (\> 1000 emp.)

9/28/2020

"Really good enterprise email marketing program."

4/5

What do you like best about Acoustic Campaign?

Acoustic has a great query and database system. You can create a crazy amount of queries with amazing detail. Review collected by and hosted on G2.com.

What do you dislike about Acoustic Campaign?

There are a lot of little glitches in the software. (ie. where you should be able to "tab" from cell to cell, you cant.). I believe this is coming, but the ability to tag email and use them in Performance Insights would be great. Review collected by and hosted on G2.com.

What problems is Acoustic Campaign solving and how is that benefiting you?

Acoustic allows us to send daily and automated emails to our very large datebase. Additionally, the Performance Insights are really good. Im curious on how they will merge the Classic Reports into the new Performance Insights because there are currently a lot of missing features. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports")
AS

Verified User in Sports

Mid-Market (51-1000 emp.)

3/21/2017

"Acoustic Campaign"

3.5/5

What do you like best about Acoustic Campaign?

I like the reporting that you can do. It is pretty robust and gives some good insight into who is clicking and who is not. Review collected by and hosted on G2.com.

What do you dislike about Acoustic Campaign?

The code editor is still an issue (from IBM to Acoustic). It is not user friendly. They have put a lot into the WYSIWYG editor, which is fine if you are not a developer. I am a developer. I find it useless. Review collected by and hosted on G2.com.

What problems is Acoustic Campaign solving and how is that benefiting you?

We are solving our email marketing issues and sending out good info to our clients. The benefits we have realized is a good sense of who is reading our stuff. Review collected by and hosted on G2.com.

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9/29/2020
Current UserValidated ReviewerSource: Seller invite

 ![Verified User in Human Resources](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Human Resources")
UH

Verified User in Human Resources

Enterprise (\> 1000 emp.)

9/24/2020

"Reach all employees with ease"

4.5/5

What do you like best about Acoustic Campaign?

I can easily send mass emails to specific populations within my company. Review collected by and hosted on G2.com.

What do you dislike about Acoustic Campaign?

If you don't read your update emails you can fall behind on what's new. Review collected by and hosted on G2.com.

Recommendations to others considering Acoustic Campaign:

n/a Review collected by and hosted on G2.com.

What problems is Acoustic Campaign solving and how is that benefiting you?

My department can target groups of employees to send detailed information where we previously would have to farm out employees to different resources to search for specific content themselves. Review collected by and hosted on G2.com.

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12/17/2020
Current UserValidated ReviewerIncentivizedSource: Seller invite

## Questions about Acoustic Campaign? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Acoustic Campaign
](https://www.g2.com/products/acoustic-campaign/discussions/new)

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
G2

Verified User in Marketing and Advertising
•
Last activity over 6 years ago

Does IBM Marketing Cloud offer any social capabilities?

2 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/social-capabilities)

 ![Bharat B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat B.")
BB

Bharat Bhattad
•
Last activity 3 months ago

Have you been able to leverage the full potential the platform has to offer?

1 Upvote

2

[
Join the conversation
](https://www.g2.com/discussions/have-you-been-able-to-leverage-the-full-potential-the-platform-has-to-offer)

[
View all Discussions
](https://www.g2.com/products/acoustic-campaign/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

3 months

### Return on Investment

15 months

### Average Discount

17%

[
View More Pricing Information
](https://www.g2.com/products/acoustic-campaign/pricing)

Acoustic Campaign Comparisons

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##### 
##### Acoustic Campaign Features

Email Marketing

Building and Personalizing Emails

Sending Outbound Emails

Manage Email Deliverability

Online Marketing

Landing Pages and Forms

Dynamic Content

A/B Testing

Lead Management

Marketing Lead Database

Data Quality Management

Segmentation

Campaign Management

Program Management

[
View More Features
](https://www.g2.com/products/acoustic-campaign/features)

##### Categories on G2

[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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