--- title: Acoustic Campaign Reviews meta\_title: 'Acoustic Campaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 275 reviews by the users' company size, role or industry to find out how Acoustic Campaign works for a business like yours. aggregate\_rating: rating\_value: 3.8 review\_count: 275 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Acoustic Campaign Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Acoustic Campaign but has limited features. Are you part of the Acoustic Campaign team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Acoustic Campaign is a multichannel marketing platform built for customer-obsessed brands. We help businesses connect with customers through sophisticated customer journeys, over a variety of channels - email, web, mobile push, SMS, MMS, WhatsApp, social media, print and more. The offering includes various capabilities, from everyday marketing automation and campaign execution to highly sophisticated journey orchestration, journey analytics, segmentation, personalization, high-end content creation and digital experience analytics. With our open and flexible platform, marketers can connect to any data source and segment their data for hyper-targeting. Our intuitive, zero-code UI and hyper-personalization capabilities empower marketers to independently run multichannel, personalized campaigns without relying on data teams or coding to make it happen. Unlike complex and costly enterprise offerings, we offer the same sophisticated enterprise-grade solutions for all marketers. And unlike ‘point solutions’ or email service providers, we enable you to engage with consumers across multiple channels in a single platform. We help marketers surface actionable insights and personalize communications as you begin to scale. Acoustic Marketing Cloud puts the marketer in the driver’s seat to help customers increase long-term customer engagement and drive revenue growth. Our customers include top brands and Fortune 500 companies. For more information, visit acoustic.com/products. Capabilities: Journey Orchestration Email SMS/MMS WhatsApp Mobile push Content Management System Customer Journey Insights Integrations Segmentation Social Audiences Drag and Drop Forms Composer Drag and Drop Multichannel Composer Transactional Messaging Data Layer * * * Seller [Acoustic](https://www.g2.com/sellers/acoustic) Discussions [Acoustic Campaign Community](https://www.g2.com/products/acoustic-campaign/discuss) Languages Supported German, English, French, Japanese, Portuguese, Spanish Solution Type Best-of-Breed Overview by Caroline Howe Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 15 months [ View More Pricing Information ](https://www.g2.com/products/acoustic-campaign/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Adobe Marketo Engage](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Marketo Engage") Adobe Marketo Engage 4.1/5(3,149) ](https://www.g2.com/products/adobe-marketo-engage/reviews) [ ![Act-On](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Act-On") Act-On 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews) [ View All Alternatives ](https://www.g2.com/products/acoustic-campaign/competitors/alternatives) ## User Insights Average based on 275 real user reviews. Implementation Time 3 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) DM Diego M. Enterprise (\> 1000 emp.) 10/1/2020 "Easy, simple but extremely repetitive." 4/5 What do you like best about Acoustic Campaign? I love how it is simple, u really understand the things u can do; even when u are not so familiarized with many functions. The AB testing in HTML is perfect. The facility to automatized ur communication is pretty formidable. The ux and ui its fine. Actually, i dont receive any deep tutorial. So I've been learning the aplicattion by myself. I consider amazing the talks and workshops that he manage team organized. They provide good information and feedback to improve the way we use the app. I summary, the app is really useful and its a good option to manage my company's communications. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? I dont understand why don't exist an AB testing functionality for sms. The process of create a query is extremely repetitive. And when there is a case when u have a lot os sms communication; the number of queries is huge and so manualy operative. I dont like that the platafor dont share with u the formulas for its indicators. Because many times i can trust in global number of clicks that the plataform result. I consider this is the lowest point of the app; dont especify those things. Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: Take another tool to measure the sms, i consider acoustic numbers are not so real. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? How i said, the testing AB in html is so useful; it is helping to my team, because whe are on a proccess to experiment with new type of communications. And we need to throw options and find the best to get the more profitable. Review collected by and hosted on G2.com. Show More 12/15/2020 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Yogesh D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yogesh D.") YD Yogesh D. Software Developer Small-Business (50 or fewer emp.) 8/17/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Best campaign tool for all small businesses and startup to growth sales." 5/5 What do you like best about Acoustic Campaign? The segmentation feature and getting token from FCM is good to understand. I am using segments to filter required users. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? No, any feature disliked. All components are suitable to use for a campaign tool. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? The segmentation part is good to use to filter the exemplary visitors. We can send campaigns to the right users. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 7/8/2021 "Great Email Marketing Platform" 4.5/5 What do you like best about Acoustic Campaign? In recent years, Acoustic has gone through a lot of changes. I will say they continue to improve and I expect they're only going to get better. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? During their transition phase, there were some bugs and difficulty navigating. Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: I would definitely recommend Acoustic Campaign to others looking to simplify their digital marketing outreach efforts. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? We are solving the problem of having analytics and functionalities for the same marketing efforts across multiple platforms. Since Acoustic integrates with Salesforce, once emails have been created - we are able to send them out directly via Salesforce and see analytics all in one place. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") AM Verified User in Market Research Small-Business (50 or fewer emp.) 12/7/2021 "Digital marketing" 4.5/5 What do you like best about Acoustic Campaign? The campaign is best, responsive and User friendly Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? I cannot find anything which is not good here Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Sometimes running campaign It will create problem Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite AE Alex E. Small-Business (50 or fewer emp.) 9/30/2020 "Robust functionality" 5/5 What do you like best about Acoustic Campaign? The platform is intuitive and unlike other platforms, they do not totally change the layout every year, making you have to relearn everything. The range of features is very comprehensive from database creation and multiple options within that, to queries, to landing page, form and email/SMS creation with numerous templates for emails. Acoustic is very flexible scoring options and combination of scoring types from BANT to behavioral, and very detailed reporting. Personalization and dynamic content available for forms, landing pages and emails. One can also preview and test if personalization and dynamic content is working by entering names or emails from the database. The queries are very flexible, one can do firmographic or demographic queries from the database fields, use relational tables and behavioral queries based on interaction or lack of with emails, the website, specific landing pages and the automation programs/campaigns. One can also combine all these different types of queries. The programs interface was recently changed and an improvement in look and feel. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? Minor quirks with the WYSWIG, it would be nice to have split source and design views, often have to get into HTML code to change something WYSWIG cant do Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? We use Acoustic to train students in campaign and marketing automation using custom data set and company campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Lucas F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucas F.") LF Lucas F. Mid-Market (51-1000 emp.) 9/24/2020 "Useful marketing automation" 4.5/5 What do you like best about Acoustic Campaign? - The ability to create programs and queries. It's easy to create them and start something new from scratch, it's also fun with the new blueprints, that show you all the steps people are making inside your journey. - I like that you can create a group inside Acoustic and define who will be the approval user, with that, nobody can send e-mails, without the right person to approve. It's the best way to prevent any "wrong" e-mail sent. - The new performance insight is also something very great. You can define whatever the contact source you wanna see results and build them from scratch, with the best elements for you. - The possibiliy to take out of one query, people that are already in another query is a time saver for some big projects. You don't need to recreate all the rules you made. - The new message composer is awesome. The drag and drop save so much time for my team, that have 0 knownledge in html. It makes easir for them to work faster. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? - The UI. Some sections reminds me of Windows 2000 and are not that easy to use. - Some words and translation to portuguese, could be a little better. - There are limitations in the new blueprints, with just 200 elements. Sometimes I wanna build bigger programs and I just can't. - Integrations are also not that easy, it's possible to make them, but they are a little difficult. Like integrating with Google Analytics, wish you could make a one-button click integration. Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: Know your business and find what is right for it. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Automatic comunications with my contacts. We've got over 80 thousand contacts to reach, in different situtations. The best is that we can separate them and communicate in the right moment, without loosing track of it. Avoiding human mistakes. When we work with humans sending campaigns and comunications, you're stuck with somebody mood. With a machine, you just need to set-up one time, test and watch the results. It's really easy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite FV Fabricio V. Global Marketing Specialist Enterprise (\> 1000 emp.) 9/30/2020 "Robust Platform on the Right Direction" 4.5/5 What do you like best about Acoustic Campaign? The full range of possibilities the Automation provides you, I have been using different tools for marketing automation and in the end of he day, the Acoustic package is very robust! Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? The interface can be a problem sometimes, I know it is not a big problem and maybe these will get upgraded and better over time, but currently the interface can be hard to find stuff and not as friendly as it could be... Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: Acoustic Campaign have a learning curve you need to go thru. Once you master it you should be able to do all you need to do on your organization Marketing activities. At this point the non perfect User interface won't be a big issue anymore. Also it is possible to do some automations with Acoustic that other platforms struggle to do. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Email Marketing, Marketing Automation, Database Management and a few more eventually. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") AC Verified User in Consumer Services Enterprise (\> 1000 emp.) 12/22/2020 "Outdated Interface for HIGH COST and Messy Repeatedly Acquired Company Structure Creates Headaches" 0.5/5 What do you like best about Acoustic Campaign? Acoustic used to be Silverpop, then got acquired and became IBM Marketing Cloud, then got acquired and became Acoustic as we know it today. I am a current user and have been using this software for 5+ years. The interface for sending emails, data reporting, and overall tracking of a customer journey is outdated... as though the last development on this web app stopped in 2001. I'm sure at some point in the past 10 yrs Silverpop was innovative and ahead of the time, but TODAY, Acoustic is a burdensome software that is EXPENSIVE and not even good at what it is intended to do. Again, the UI and the reporting scream of early 2000s. They are not intuitive and you have to bend over backward in data reporting to figure out the global customer journey in email campaigns. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? I've covered this in what I do like because there really is not much. It's an old software the people think must be great because corporate America used the IBM version. The truth is that this company is VERY FAR behind in technology for a marketing cloud software and you would be better served to go with SalesForce or MailChimp if you want high tech marketing campaign software. It's nothing personal against Acoustic, but this company is literally acquired and bought out every few years since I've been saddled with using the email marketing technology. For 5 years I've seen very little innovation and the overall software is clunky and requires a savvy user to operate well. Again, if I could go to my dream provider for marketing cloud email campaigns it would be MailChimp or SalesForce. Skip Acoustic or whatever it's going to be called when it's next acquired in a year or two... Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Clunky software, outdated interfaces, horrible html editor that adds improperly formatted html to emails. Also, part of being acquired yearly is that Acoustic account management is not well organized and a revolving door. Get ready for surprise billing and strange charges but no account manager to help figure it out. Review collected by and hosted on G2.com. Show More Response from Olivia Anderson of Acoustic Campaign [Editedit](https://www.g2.com/survey_responses/acoustic-campaign-review-4532113/official_response/edit) Thanks so much for taking the time to share your feedback, and we're very sorry to hear about some of the challenges you’ve faced. We’d love to get in touch and discuss ways we can alleviate some of the issues you're facing, and activate the newest user experience enhancements we've recently made. Please reach out to your Acoustic relationship manager and reference this review so we can ensure you're able to access the latest functionality. Thank you again for your feedback. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Victoria H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria H.") VH Victoria H. Personal Support Worker Small-Business (50 or fewer emp.) 5/17/2021 "My experience using this service has been unique and quite good" 4/5 What do you like best about Acoustic Campaign? nice platform to track the marketing return (in investment) easy help through personalised customer contact high comfort Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? Currently no simple drag and drop email template editor. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Flexibility in using to data: databases (including relational databases), segmentation and powerful querying. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 9/24/2020 "Very Good Platform" 4.5/5 What do you like best about Acoustic Campaign? Email creation is very easy. Setup for the database is great. Automation is easy to create. API connectivity to the database is relatively easy. We have the best Client Success Director working with us. Always open to questions and can answer most questions. He is always looking out for our best interest and not just trying to sell us products we don't really need. Support is great. They helped us get off a blacklist and offered very practical advice on how to stay off them. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? There's no way to organize emails by campaign. Reporting is not as good as other platforms although performance insights is pretty good. There's a bit of a learning curve on that though. I wish regular reporting had a device report. This has to be done separately through email insights. Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: It will do pretty much everything you need it do in terms of email marketing. The support is there if you need it as well. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? We were blacklisted and deliverability support helped us resolve these issues. We also had a problem because there was a company that was blocking our emails. They found the issue and addressed it quickly. Our Client Success Director helps us with any problems we have. If he doesn't know he directs us to the right person. We had issues with billing with IBM and he helped to resolve this. Review collected by and hosted on G2.com. Show More 9/29/2020 Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Acoustic Campaign? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Acoustic Campaign ](https://www.g2.com/products/acoustic-campaign/discussions/new) ![Bharat B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat B.") BB Bharat Bhattad • Last activity 3 months ago Have you been able to leverage the full potential the platform has to offer? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/have-you-been-able-to-leverage-the-full-potential-the-platform-has-to-offer) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") G2 Verified User in Marketing and Advertising • Last activity over 6 years ago Does IBM Marketing Cloud offer any social capabilities? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/social-capabilities) [ View all Discussions ](https://www.g2.com/products/acoustic-campaign/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 15 months ### Average Discount 17% [ View More Pricing Information ](https://www.g2.com/products/acoustic-campaign/pricing) Acoustic Campaign Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/acoustic-campaign-vs-adobe-marketo-engage) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/acoustic-campaign-vs-hubspot-marketing-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d96513f030be9cdabc89b056e49bc1d3/oracle-eloqua.png "Product Avatar Image") Oracle Eloqua 3.9/5(626) [ Compare Now ](https://www.g2.com/compare/acoustic-campaign-vs-oracle-eloqua) ##### ##### Acoustic Campaign Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content A/B Testing Lead Management Marketing Lead Database Data Quality Management Segmentation Campaign Management Program Management [ View More Features ](https://www.g2.com/products/acoustic-campaign/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation) ##### Explore More [What event ticketing platforms keep working reliably when registration volumes spike in the last 24 hours before an event?](https://www.g2.com/discussions/what-event-ticketing-platforms-keep-working-reliably-when-registration-volumes-spike-in-the-last-24-hours-before-an-event)[Which insurance policy administration systems provide the best out-of-box functionality for P&C operations without heavy configuration?](https://www.g2.com/discussions/which-insurance-policy-administration-systems-provide-the-best-out-of-box-functionality-for-p-c-operations-without-heavy-configuration)[Which financial consulting providers focus on measurable ROI rather than generic management advice?](https://www.g2.com/discussions/which-financial-consulting-providers-focus-on-measurable-roi-rather-than-generic-management-advice) [Outreach vs Salesloft vs Apollo: which sales engagement platform is actually better for an SDR team of 15 doing cold outbound?](https://www.g2.com/discussions/outreach-vs-salesloft-vs-apollo-which-sales-engagement-platform-is-actually-better-for-an-sdr-team-of-15-doing-cold-outbound)[Best sales team training solutions for cloud services](https://www.g2.com/discussions/best-sales-team-training-solutions-for-cloud-services)[Pros and Cons Details](https://www.g2.com/products/acoustic-campaign/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)