--- title: Acoustic Campaign Reviews meta\_title: 'Acoustic Campaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 275 reviews by the users' company size, role or industry to find out how Acoustic Campaign works for a business like yours. aggregate\_rating: rating\_value: 3.8 review\_count: 275 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Acoustic Campaign Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Acoustic Campaign but has limited features. Are you part of the Acoustic Campaign team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Acoustic Campaign is a multichannel marketing platform built for customer-obsessed brands. We help businesses connect with customers through sophisticated customer journeys, over a variety of channels - email, web, mobile push, SMS, MMS, WhatsApp, social media, print and more. The offering includes various capabilities, from everyday marketing automation and campaign execution to highly sophisticated journey orchestration, journey analytics, segmentation, personalization, high-end content creation and digital experience analytics. With our open and flexible platform, marketers can connect to any data source and segment their data for hyper-targeting. Our intuitive, zero-code UI and hyper-personalization capabilities empower marketers to independently run multichannel, personalized campaigns without relying on data teams or coding to make it happen. Unlike complex and costly enterprise offerings, we offer the same sophisticated enterprise-grade solutions for all marketers. And unlike ‘point solutions’ or email service providers, we enable you to engage with consumers across multiple channels in a single platform. We help marketers surface actionable insights and personalize communications as you begin to scale. Acoustic Marketing Cloud puts the marketer in the driver’s seat to help customers increase long-term customer engagement and drive revenue growth. Our customers include top brands and Fortune 500 companies. For more information, visit acoustic.com/products. Capabilities: Journey Orchestration Email SMS/MMS WhatsApp Mobile push Content Management System Customer Journey Insights Integrations Segmentation Social Audiences Drag and Drop Forms Composer Drag and Drop Multichannel Composer Transactional Messaging Data Layer * * * Seller [Acoustic](https://www.g2.com/sellers/acoustic) Discussions [Acoustic Campaign Community](https://www.g2.com/products/acoustic-campaign/discuss) Languages Supported German, English, French, Japanese, Portuguese, Spanish Solution Type Best-of-Breed Overview by Caroline Howe Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 15 months [ View More Pricing Information ](https://www.g2.com/products/acoustic-campaign/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Adobe Marketo Engage](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Marketo Engage") Adobe Marketo Engage 4.1/5(3,149) ](https://www.g2.com/products/adobe-marketo-engage/reviews) [ ![Act-On](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Act-On") Act-On 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews) [ View All Alternatives ](https://www.g2.com/products/acoustic-campaign/competitors/alternatives) ## User Insights Average based on 275 real user reviews. Implementation Time 3 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Claire C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Claire C.") CC Claire C. Head of Customer Experience Management Marketing and Advertising Enterprise (\> 1000 emp.) 2/13/2019 "A robust and reliable tool that supports our business goals" 4.5/5 What do you like best about Acoustic Campaign? The users of this tool are generally happy with the usability and we're happy with the capabilities it provides. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? It would be good if IBM could proactively share new capabilities with our Business Partner users so that we can make the most of UX improvements to make their ways of working more effective and efficient. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? We're able to prove the incremental revenue we are generating by communicating to customers Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Marco S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marco S.") MS Marco S. Marketing Automation Banking Enterprise (\> 1000 emp.) 8/31/2018 "Very agile tool and user friendly" 3.5/5 What do you like best about Acoustic Campaign? I like the way the tool allow to reach the customer touch point with the best channel and also in real time mode. I Like also the way Watson campaign cloud communicate with unica campaign system Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? I don't like the PMR mood to manage the problem becasue of the time of response and we have not italian manager that can follow our PMR: in my team not all the collegues speak english Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: I don t know other solutions but use IBM UNICA it's easy, fast but without benchmark it s not easy have clear idea about. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? We solve the SMS onboarding program problem also with an assistant calling from London. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Food Production](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food Production") IF Verified User in Food Production Enterprise (\> 1000 emp.) 2/13/2019 "More flexibility for reporting " 4.5/5 What do you like best about Acoustic Campaign? The new WCA UI is great for visual navigation. The ability to customize programs and scoring models is great for unique user personalization. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? The mailing Reports does not provide an easy way to export reports, graphs or charts in a flexible way. There's a large need to share KPI's with people who are not WCA users. It would be nice to be able to customize reporting dashboards and export them into a compiled report, combining specific mailings, scoring model outcomes and programs. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? User engagement and targeted campaigns based on website on click events. Large benefit in providing unique customized data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 2/13/2019 "WCA AUtomation Silverpop" 4.5/5 What do you like best about Acoustic Campaign? I love how WCA is very intuitive with not only other IBM programs but with other 3rd party products as well. Also with the introduction of IBM AI we're most likely going to incorporate them further in our company's future Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? There's a little bit of a steep learning curve when first starting. I came in 2 months before the WCA interface revamp and it was hard to learn all the new features. And even now after the revamp both my manager and I were completely lost (again) in utilizing our old features + some of the new ones. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? none. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign DB Dan B. Sales Manager Enterprise (\> 1000 emp.) 2/13/2019 "A very good tool" 4.5/5 What do you like best about Acoustic Campaign? - it can easily be integrated in the customer environment - the customer can see the value of the tool in a very short period of time Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? no something specific that I dislike at this moment Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? - customer didn't have any tool to automate the marketing campaigns and to send personalised offers - they realised revenue growth while improving customer experience Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign JS Jeff S. Director, Demand Creation Enterprise (\> 1000 emp.) 2/13/2019 "Long term relationship built on value" 4.5/5 What do you like best about Acoustic Campaign? The support that we get from IBM and our account team is very good. We have engaged with them on plans to build out our capabilities to lever more functionality in the tool Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? Some of the reporting is dificult to get to, esp, where you are reporting on automated programs Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Campaign automation needs to deploy meaningful lead generation campaigns Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Ashutosh P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashutosh P.") AP Ashutosh P. Email Marketing Manager Banking Enterprise (\> 1000 emp.) 2/13/2019 "Overall great tool for omnichannel marketing" 4/5 What do you like best about Acoustic Campaign? Dynamic content rules Performance insights query builder and email previews Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? Integration Need enhancement in query builder the way we got have to unschedule and reschedule emails for minor template changes Amount of time it takes to delete a field from the database Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? real time open and click data ability to view what links were clicked reporting Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Enterprise (\> 1000 emp.) 2/12/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "Campaign Efficiency" 4.5/5 What do you like best about Acoustic Campaign? Moving away from the manual processing of Campaign to the Automated process has saved us a ton of time as well as limited errors in the process. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? There isn't really a dislike on the product. Jumping from version to version can be a hassle as things tend to change in terms of button locations etc... but that is very minimal. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Moving away from the manual process has really limited human error in our process. We can get our campaigns set up and just let them run. This saves costly apology communications and time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Ryan B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan B.") RB Ryan B. Global Influencer Programs Team Lead: Social Influencers & Employee Advocacy Enterprise (\> 1000 emp.) 10/29/2018 "Watson Campaign Automation has allowed me to make smarter decisions with email communication." 3.5/5 What do you like best about Acoustic Campaign? What I find the most useful is the ability to test and reiterate. From A/B/C/D testing, inbox monitoring and send-time optimization, you can play around with testing to enhance your email send. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? From time to time, the platform can be a little buggy. Support has been great and very responsive, but issues with sending and saving. Review collected by and hosted on G2.com. Recommendations to others considering Acoustic Campaign: In full disclosure, I'm an IBMer. WCA should be considered along with other popular email platforms. However, I feel like support has been much better with WCA when comparing other competitors. Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? We've been able to save time, and ultimately money, with WCA insights and targeting. I'm an IBMer using the tool. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") ER Verified User in Real Estate Enterprise (\> 1000 emp.) 2/11/2019 "Watson Marketing automation" 3.5/5 What do you like best about Acoustic Campaign? The tool is user friendly and allows business users to leverage compelx data relationships to build custom queries through easy point and click. Review collected by and hosted on G2.com. What do you dislike about Acoustic Campaign? More opportunity to integrate with best in class applications. In many cases new functionality exists through add on applications. However, not always fully integrated with Watson. Need to work on the various customer experience implications to create a single solution feel for mrketers Review collected by and hosted on G2.com. What problems is Acoustic Campaign solving and how is that benefiting you? Automating communications, building outbound segments and personalized emails. We have been able to grow our communication volume through quicker list build and execution. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ## Questions about Acoustic Campaign? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Acoustic Campaign ](https://www.g2.com/products/acoustic-campaign/discussions/new) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") G2 Verified User in Marketing and Advertising • Last activity over 6 years ago Does IBM Marketing Cloud offer any social capabilities? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/social-capabilities) ![Bharat B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat B.") BB Bharat Bhattad • Last activity 3 months ago Have you been able to leverage the full potential the platform has to offer? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/have-you-been-able-to-leverage-the-full-potential-the-platform-has-to-offer) [ View all Discussions ](https://www.g2.com/products/acoustic-campaign/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 15 months ### Average Discount 17% [ View More Pricing Information ](https://www.g2.com/products/acoustic-campaign/pricing) Acoustic Campaign Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/acoustic-campaign-vs-adobe-marketo-engage) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/acoustic-campaign-vs-hubspot-marketing-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d96513f030be9cdabc89b056e49bc1d3/oracle-eloqua.png "Product Avatar Image") Oracle Eloqua 3.9/5(626) [ Compare Now ](https://www.g2.com/compare/acoustic-campaign-vs-oracle-eloqua) ##### ##### Acoustic Campaign Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content A/B Testing Lead Management Marketing Lead Database Data Quality Management Segmentation Campaign Management Program Management [ View More Features ](https://www.g2.com/products/acoustic-campaign/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation) ##### Explore More [What event ticketing platforms keep working reliably when registration volumes spike in the last 24 hours before an event?](https://www.g2.com/discussions/what-event-ticketing-platforms-keep-working-reliably-when-registration-volumes-spike-in-the-last-24-hours-before-an-event)[Which insurance policy administration systems provide the best out-of-box functionality for P&C operations without heavy configuration?](https://www.g2.com/discussions/which-insurance-policy-administration-systems-provide-the-best-out-of-box-functionality-for-p-c-operations-without-heavy-configuration)[Which financial consulting providers focus on measurable ROI rather than generic management advice?](https://www.g2.com/discussions/which-financial-consulting-providers-focus-on-measurable-roi-rather-than-generic-management-advice) [Outreach vs Salesloft vs Apollo: which sales engagement platform is actually better for an SDR team of 15 doing cold outbound?](https://www.g2.com/discussions/outreach-vs-salesloft-vs-apollo-which-sales-engagement-platform-is-actually-better-for-an-sdr-team-of-15-doing-cold-outbound)[Best sales team training solutions for cloud services](https://www.g2.com/discussions/best-sales-team-training-solutions-for-cloud-services)[Pros and Cons Details](https://www.g2.com/products/acoustic-campaign/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)