--- title: Acoustic Campaign Reviews meta_title: 'Acoustic Campaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 275 reviews by the users' company size, role or industry to find out how Acoustic Campaign works for a business like yours. aggregate_rating: rating_value: 3.8 review_count: 275 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Acoustic Campaign Reviews **Vendor:** Acoustic **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 3.8/5.0 **Total Reviews:** 275 ## About Acoustic Campaign Acoustic Campaign is a multichannel marketing platform built for customer-obsessed brands. We help businesses connect with customers through sophisticated customer journeys, over a variety of channels - email, web, mobile push, SMS, MMS, WhatsApp, social media, print and more. The offering includes various capabilities, from everyday marketing automation and campaign execution to highly sophisticated journey orchestration, journey analytics, segmentation, personalization, high-end content creation and digital experience analytics. With our open and flexible platform, marketers can connect to any data source and segment their data for hyper-targeting. Our intuitive, zero-code UI and hyper-personalization capabilities empower marketers to independently run multichannel, personalized campaigns without relying on data teams or coding to make it happen. Unlike complex and costly enterprise offerings, we offer the same sophisticated enterprise-grade solutions for all marketers. And unlike ‘point solutions’ or email service providers, we enable you to engage with consumers across multiple channels in a single platform. We help marketers surface actionable insights and personalize communications as you begin to scale. Acoustic Marketing Cloud puts the marketer in the driver’s seat to help customers increase long-term customer engagement and drive revenue growth. Our customers include top brands and Fortune 500 companies. For more information, visit acoustic.com/products. Capabilities: Journey Orchestration Email SMS/MMS WhatsApp Mobile push Content Management System Customer Journey Insights Integrations Segmentation Social Audiences Drag and Drop Forms Composer Drag and Drop Multichannel Composer Transactional Messaging Data Layer ## Acoustic Campaign Pros & Cons **What users like:** - Users appreciate the **engagement efficiency** of Acoustic Campaign, enabling impactful, personalized marketing across multiple channels. (2 reviews) - Users value the **best automation features** of Acoustic Campaign, significantly enhancing efficiency and boosting engagement in marketing efforts. (1 reviews) - Users appreciate the **multichannel marketing capabilities** of Acoustic Campaign, enhancing engagement and boosting personalized communications. (1 reviews) - Users value the **easy integration** of Acoustic Campaign, which streamlines multichannel marketing and enhances operational efficiency. (1 reviews) - Users appreciate the **multichannel marketing capabilities** of Acoustic Campaign, boosting engagement and personalized communications effectively. (1 reviews) - Users value the **personalization services** of Acoustic Campaign for creating insightful, data-driven campaigns across channels. (1 reviews) - Seamless Integration (1 reviews) **What users dislike:** - Users find the navigation **not intuitive** , suggesting improvements for a better user experience in Acoustic Campaign. (1 reviews) ## Acoustic Campaign Reviews ### 1. Very dated software **Rating:** 2.0/5.0 stars **Reviewed by:** Morgan R. | Sr Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2022 **What do you like best about Acoustic Campaign?** There wasn't much to really like about Acoustic since I went from using Hubspot to such a dated system. **What do you dislike about Acoustic Campaign?** I hated how long it took to upload lists and how templates would constantly break. **What problems is Acoustic Campaign solving and how is that benefiting you?** Acoustic didn't solve and problems we had. If anything it made them worse. ### 2. Functionality showing its age. In need of an update. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2020 **What do you like best about Acoustic Campaign?** Basic email automation functionality works well, as well as the ability to write custom queries with any number of criteria. Salesforce CRM app also works well for syncing contact records back and forth between the ESP and the CRM. Pricing model doesn't penalize you for the size of your database. **What do you dislike about Acoustic Campaign?** Functionality lags far behind competitors. Regularly find bugs in reporting, automation, backend process, and other areas. Unable associate scoring models with more than one database. Support is hit or miss, depending on who you get (the original Silverpop reps are the best and most helpful). Documentation is also severely lacking when it comes to features and tools within the platform. I usually end up having to test and learn when something new is rolled out in order to find it's limitations and quirks. **Recommendations to others considering Acoustic Campaign:** Could be a solid choice for a company starting out with email automation, however, take into account the cost of competitors and how fast you're growing as it quickly becomes unable to scale to larger more complex solutions. Updates can be fairly manual depending on how many email templates you have. Reporting is also difficult due to different variations the platform has rolled out, as well as a good amount of bugs and oddities in the reporting systems. **What problems is Acoustic Campaign solving and how is that benefiting you?** Direct to consumer email automation as well as B2B email automation. Scale is fairly easy to achieve once you've mastered the platform. ### 3. Not an integrated product, does not live up to sales promised **Rating:** 2.0/5.0 stars **Reviewed by:** Mandy S. | Strategy and Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Acoustic Campaign?** I like that WCA can send out campaigns for text, push notification and email, and a lot of this can be done through campaigns. It also has a very flexible rule creation capability for dynamic content and subject lines (for email only). The new user interface looks good, but is not fully developed. **What do you dislike about Acoustic Campaign?** The transact and engage products are not at all integrated into one user interface. The legacy products are sloppily brought together and don't even interact in all the ways they should. The limitations of the database structure make it very difficult to conduct all your campaigns the way that sales tells you that you can. The new UI does not allow you to take advantage of all the features so you are stuck in legacy interface. This is far from a next generation product suite. **Recommendations to others considering Acoustic Campaign:** Make sure you speak to a specialist before committing to this product. It is often bundled along with other IBM products and customers purchase it for the cost savings. However the work required to make it work can be expensive, and the marketing automation features are clumsy. **What problems is Acoustic Campaign solving and how is that benefiting you?** WCA allows us to create repeatable programs for users that simplify the marketing for clients marketers. But most campaigns also require developer support and using the APIS to accomplish. Other competitive products do a much better job at creating a seamless UI. **Official Response from Sarah Untiedt:** > Hi Amanda - Thank you very much for your detailed response! Your transact database can inform another database for that 360 view of the customer through UBX. Transact is a UBX publisher and WCA can be the subscriber. More information is available here: https://www.ibm.com/support/knowledgecenter/SSWU4L/Transact/imc_Transact/Connecting_to_WCA_by_UBX.html The new UI has the capability to switch between your organizations easily. You can set this up through the multi-account option. https://www.ibm.com/support/knowledgecenter/en/SSWU4L/OrgAdmin/imc_OrgAdmin/OrgAdmin_q_a_watson_assistant/Link_User_Accounts_Multi-Account_Sign-On29.html Additionally, the new UI has had many features added over the last few months. We are just at the beginning of its evolution and are excited about its future. There is one last legacy feature to bring over and we are working on deploying that capability late Q3. Here is a general overview of the new experience: https://www.youtube.com/watch?v=8ahyOJFS8DI&feature=youtu.be ### 4. Underwhelming, Difficult to Use **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2018 **What do you like best about Acoustic Campaign?** Low learning curve to get off the ground sending campaigns. Good support team with quick response times. **What do you dislike about Acoustic Campaign?** Limitations on building queries. Retrieving exported files requires lots of digging through various folder structures. Building reports often requires downloading multiple CSV files and doing vlookups to measure very basic metrics. Some aspects of the automation process require reverse logic, like "has not not opened" to function properly. Poor deliverability. Very little contact from account manager. **Recommendations to others considering Acoustic Campaign:** I'd keep looking. There are other platforms that can do everything IBM can do, and more intuitively. IBM is obviously a name to trust in the world of tech, but their marketing platform seems like it was built for an IT department and not marketers. **What problems is Acoustic Campaign solving and how is that benefiting you?** Attempting to onboard new customers with various automated programs giving instructions on how to install and use their product. ### 5. Has Potential, lacks finesse **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2017 **What do you like best about Acoustic Campaign?** Over the past year since their acquisition of Silverpop, I've witnessed IBM begin to revamp and roll out their own quarterly updates to the platform. The email marketing aspect of it has seen the most love in recently releases with an updated UI and easy-to-manipulate templates. **What do you dislike about Acoustic Campaign?** Still very wonky due to the old UI mix-ins with the new UI and their potentially capable but nearly unusable Landing Page Designer falls short more often than it should for a full release product. **Recommendations to others considering Acoustic Campaign:** Keep in mind the heavy on-boarding process as with any major marketing platform. Implore IBM to dedicate technical and non-technical people to assist in the on-boarding and always write down all questions to ensure they're answered - you'll inevitably encounter the same problem you initially resolved and quickly forgot the solution. That's simply because the platform is so robust and so complex, very few would be able to comprehend it all, retained. **What problems is Acoustic Campaign solving and how is that benefiting you?** We've witnessed better overall reporting than our previous tool, MailChimp in both landing page conversions and email. **Official Response from Sarah Untiedt:** > Thank you for sharing your thoughts. We are committed to make this digital marketing tool a powerful offering. As such, we're continuously working to improve and enhance each and every feature of this tool. ### 6. Not User Friendly **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2017 **What do you like best about Acoustic Campaign?** I like the templates provided, although they are really hard to use. **What do you dislike about Acoustic Campaign?** I hate how tedious every step is. Furthermore, the templates are very hard to edit without messing up the formatting. **What problems is Acoustic Campaign solving and how is that benefiting you?** We use IBM to send e-digests for clients. ### 7. Useful but has a long way to go **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2016 **What do you like best about Acoustic Campaign?** The staff is pretty helpful and willing to please the client. **What do you dislike about Acoustic Campaign?** Lots of issues and not a lot of fixes. Issues that are recurring / constant don't seem to get fixed ever if deemed minor. **Recommendations to others considering Acoustic Campaign:** Definitely useful but would recommend seeing what the competition is like. **What problems is Acoustic Campaign solving and how is that benefiting you?** Reporting and sending emails. **Official Response from Sarah Untiedt:** > Thanks for your feedback. We're glad that our customer success team has been helpful for your needs. However, we'd like to learn more about the issues you are experiencing so we can share them with our development team. ### 8. Not intuitive, difficult to roll our across multiple teams **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2015 **What do you like best about Acoustic Campaign?** Tech support is responsive. Easy to segment subscribers by behavior. **What do you dislike about Acoustic Campaign?** Where do we start? We've been using SilverPop for multiple years and the user interface is not intuitive, out-of-the-box functionality is limited, default reporting is not intuitive or useful. **Recommendations to others considering Acoustic Campaign:** Check out Bronto and Listrak **What problems is Acoustic Campaign solving and how is that benefiting you?** Product and Service marketing, customer retention, audience development. **Official Response from Sarah Untiedt:** > Thank you for your feedback. We're continuously working to improve and enhance each and every feature of this tool, and we hope our recent enhancements have helped to address some of your initial frustrations. ### 9. Good email marketing tool, bad automation tool. **Rating:** 2.0/5.0 stars **Reviewed by:** Hoi N. | Marketing Operations Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2013 **What do you like best about Acoustic Campaign?** The email functionality of Silverpop is very robust: email to friend, dynamic content, personalization, etc. Also, A/B testing with Silverpop is easier than it is with Marketo. **What do you dislike about Acoustic Campaign?** The integration with Salesforce is not good. It is manual and hard to maintain. For example, choosing which fields to map over and setting up rules for every field is quite tedious. Additionally, the interface is not as intuitive as the drag-and-drop of other tools I've seen. **Recommendations to others considering Acoustic Campaign:** The integration with Salesforce is quite manual, at least from when I last used it back in 2011. If you have the time and resources to set it up right at the onset, Silverpop may be worth considering. Otherwise, I would recommend looking into other tools such as a Marketo or Eloqua because I think they have more advanced functionalities and a far better integration with Salesforce. **Official Response from Sarah Untiedt:** > Hi Hoi - Thank you for your feedback! We know this was submitted a few years back, but we hope that you are still a Silverpop/Marketing Cloud user and have seen the enhancements made to the tool to make the integration with Salesforce much easier. ### 10. Silverpop integration with SalesForce and HTML Design Templates - Satisfactory **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2013 **What do you like best about Acoustic Campaign?** The ESP was efficient with A/B testing and sending out mass campaigns up to 20,00 emails without any scheduling issues. Integrated with CRM unlimited amount of contacts and accounts for email sends. **What do you dislike about Acoustic Campaign?** Not user-friendly ESP, there was minimal training by customer service team. Too many functionalities for deployment, design, integration, reporting, list segmentation. The integration with SalesForce is not real-time as it updates in a nightly process for email history, opens, clicks and conversions. There are also no pre-designed templates HTML to customize. All templates need to be designed from Dreamweaver then uploaded into Silverpop, adding more time to email process. **Recommendations to others considering Acoustic Campaign:** Factor in training, # of email sends per day, Integration with CRM, Ease of use and automation. **Official Response from Sarah Untiedt:** > Thank you for your feedback. We've made many updates and added new features to the tool since your use. We hope you've come back to see the latest enhancements which can be viewed here: https://www.ibm.com/us-en/marketplace/digital-marketing-and-lead-management ### 11. Good Deliverability, Otherwise Falls Short **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2013 **What do you like best about Acoustic Campaign?** Email deliverability is quite impressive. The Silverpop team spent a significant time ensuring the sending domain would reach the maximum audience. Also, the video training is quite easy to follow. **What do you dislike about Acoustic Campaign?** Automation, Salesforce integration, landing pages and many other features are inexplicably difficult. The user interface is dated, reports are hit-and-miss, and the image hosting lacks functionality. **Recommendations to others considering Acoustic Campaign:** If you're completing simple email campaigns and are not concerned with advanced lead flows or integration with Salesforce, this could be an appropriate option. **Official Response from Sarah Untiedt:** > Thank you for your feedback! There are tons of new features and enhancements to IBM Marketing Cloud that have been developed over the past few years, which you can explore here: https://www.ibm.com/us-en/marketplace/digital-marketing-and-lead-management ## Acoustic Campaign Discussions - [Does IBM Marketing Cloud offer any social capabilities?](https://www.g2.com/discussions/social-capabilities) - 1 comment, 2 upvotes - [Have you been able to leverage the full potential the platform has to offer?](https://www.g2.com/discussions/have-you-been-able-to-leverage-the-full-potential-the-platform-has-to-offer) - 2 comments, 1 upvote - [Can relational tables be renamed?](https://www.g2.com/discussions/34946-can-relational-tables-be-renamed) - 1 comment, 1 upvote - [How do I know on what to do or how to use the site can I use this for accounting?](https://www.g2.com/discussions/30973-how-do-i-know-on-what-to-do-or-how-to-use-the-site-can-i-use-this-for-accounting) - 1 comment, 1 upvote - [What is Acoustic Campaign?](https://www.g2.com/discussions/23949-what-is-acoustic-campaign) - 1 comment, 1 upvote - [View Acoustic Campaign pricing details and edition comparison](https://www.g2.com/products/acoustic-campaign/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+10%3A24%3A32+-0500&secure%5Bsession_id%5D=7cf92763-dd96-4e63-a358-6f175726c909&secure%5Btoken%5D=19cade84948a03905b273dfb8d2489129369af791631d71b25ce8c97abc18d53&format=llm_user) ## Acoustic Campaign Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Acoustic Campaign Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,259 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,026 reviews) - [Act-On](https://www.g2.com/products/act-on/reviews) - 4.1/5.0 (1,030 reviews)