# Best WhatsApp Marketing Software

## How Many WhatsApp Marketing Software Products Does G2 Track?

**Total Products under this Category:** 260

### Category Stats (Aug 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MyOperator (+8.29%) - Among all products in this category, MyOperator recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank WhatsApp Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 34,000+ Authentic Reviews
- 260+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for WhatsApp Marketing Software
 ![G2 Grid® for WhatsApp Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/whatsapp-marketing/grids.png?focus%5B%5D=1281845&focus%5B%5D=43119&focus%5B%5D=144283&focus%5B%5D=69703&focus%5B%5D=5290&focus%5B%5D=133616&focus%5B%5D=74966&focus%5B%5D=24807)

Highlighted products: WhatsApp Business Platform, Insider One, Wati, respond.io, WebEngage, indigitall, MSG91, and 360Dialog.

Underlying data: [Grid® JSON](https://www.g2.com/categories/whatsapp-marketing/grids.json?focus%5B%5D=whatsapp-business-platform&focus%5B%5D=insider-one&focus%5B%5D=wati&focus%5B%5D=respond-io&focus%5B%5D=webengage&focus%5B%5D=indigitall&focus%5B%5D=msg91&focus%5B%5D=360dialog)

**Sponsored**

### ZEPIC

ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth for all customer-facing teams. Key capabilities that include Audience Segmentation, Customer Journeys and Omnichannel Activation enable businesses to build real-time, hyper-personalized experiences throughout the customer lifecycle. Used by enterprises and small business alike, the award-winning platform's self-serve, drag & drop interface empowers multiple customer-facing teams to create meaningful connections with their customers.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1009427&secure%5Bchosen_at%5D=2026-08-09T07%3A45%3A48Z&secure%5Bdisplayable_resource_id%5D=1009427&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1009427&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1402206&secure%5Bresource_id%5D=1009427&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fwhatsapp-marketing%3Fopen_modal_url%3D%252Fproducts%252Facele-whatsapp-business-api-solution%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fwhatsapp-marketing%2526source%253Dcategory&secure%5Btoken%5D=10228e590ee0437212da07da08d6fd8a5e3012b92053d6fe5aea31a8edfd6d0d&secure%5Burl%5D=https%3A%2F%2Fwww.zepic.com%3Futm_source%3DG2clickads%26utm_medium%3DG2%26utm_campaign%3DCategory%26utm_id%3DG2%26utm_term%3DRetail&secure%5Burl_type%5D=custom_url)

### [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews)

The WhatsApp Business Platform (API) is a powerful tool that enables businesses to connect with their customers on a personal level, at scale. With over 2 billion monthly active users on WhatsApp, this API provides a unique opportunity for businesses to build meaningful relationships with their audience. Ideal For: - Businesses seeking to send marketing messages, enhance customer engagement through transactional messages, authentication messages and support messages - Enterprises looking to automate routine communication tasks - Marketers aiming to leverage WhatsApp's vast user base for targeted campaigns Benefits: - Improved Customer Experience: Provide instant support and personalized interactions - Increased Efficiency: Automate routine tasks, freeing up resources for more strategic initiatives - Enhanced Data Insights: Gain valuable insights into customer behavior Key Features: - Scalable Messaging: Send and receive messages programmatically - Multimedia Support: Share text, images, documents, and links - Personalized Interactions: Use customer data to create tailored experiences - Omnichannel Support: Integrate WhatsApp with existing channels - Robust Analytics: Track key metrics to optimize campaigns - High Uptime and Security: Enjoy 99.9% uptime and SOC2 and ISO 27001 certifications

**Average Rating:** 4.6/5.0

**Total Reviews:** 237

#### Who Is the Company Behind WhatsApp Business Platform?

- **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc)
- **Company Website:** about.meta.com
- **Year Founded:** 2008
- **HQ Location:** Menlo Park, CA
- **Twitter:** @Meta  
9,891,711 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ddd5ae494d43c8871a4a073a634fa2f05131a85b5f7f4df13a9fc1cffa0ec84&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeta%2F&secure%5Burl_type%5D=linkedin_company_website)  
158,764 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 65% Small, 25% Medium

#### What Do G2 Reviewers Say About WhatsApp Business Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users find WhatsApp Business Platform to be **extremely user-friendly** , facilitating seamless communication and efficient customer interactions.
- Users appreciate the **automation capabilities** of WhatsApp Business Platform, enabling efficient communication and business scaling effortlessly.
- Users value the **quick and automated reply feature** of WhatsApp Business, enhancing customer engagement effortlessly.
- Users appreciate the **valuable business features** of WhatsApp Business Platform, enhancing connectivity and marketing efficiency.
- Users value the **easy communication** offered by WhatsApp Business Platform, enhancing trust and fostering effective connections with customers.

##### Cons

- Users face **scalability issues and complications** during setup, limiting the accessibility and efficiency of WhatsApp Business Platform.
- Users are frustrated by **messaging issues** like visible typing indicators and disorganized customer interactions on WhatsApp Business.
- Users find WhatsApp Business lacking in **advanced features** , limiting its effectiveness compared to full CRM tools.
- Users find the **template issues** frustrating, as they complicate communication and can lead to increased costs.
- Users find the **expensive costs** for template usage and bulk messages a barrier to effective communication on WhatsApp Business.

#### What Are Recent G2 Reviews of WhatsApp Business Platform?

**["Simple, Efficient Customer Communication with WhatsApp Business"](https://www.g2.com/survey_responses/whatsapp-business-platform-review-13173208)**

**Rating:** 5.0/5.0 stars

_— Rahul K._

[Read full review](https://www.g2.com/survey_responses/whatsapp-business-platform-review-13173208)

**["Simple, Reliable Customer Communication with WhatsApp Business Platform"](https://www.g2.com/survey_responses/whatsapp-business-platform-review-13125659)**

**Rating:** 4.5/5.0 stars

_— Sree K._

[Read full review](https://www.g2.com/survey_responses/whatsapp-business-platform-review-13125659)

### [Insider One](https://www.g2.com/products/insider-one/reviews)

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations."

**Average Rating:** 4.8/5.0

**Total Reviews:** 1,398

#### Who Is the Company Behind Insider One?

- **Seller:** [Insider One](https://www.g2.com/sellers/insider-one)
- **Company Website:** useinsider.com
- **Year Founded:** 2012
- **HQ Location:** Global
- **Twitter:** @insiderone  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc5febfc674fa3d396df115be1610fac42b8540af4d7e83ca7710300617575b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finsiderone%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,530 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Specialist, Marketing Manager
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 46% Medium, 28% Small

#### What Do G2 Reviewers Say About Insider One?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Insider One's **ease of use** beneficial, allowing for quick campaign edits and improved customer engagement.
- Users highlight the **enhanced customer engagement** strategies of Insider One, facilitating personalized and timely interactions across channels.
- Users value the **personalization features** of Insider One, enhancing customer engagement and driving conversions effectively.
- Users value the **high engagement capabilities** of Insider One through personalized messaging and timely product recommendations.
- Users praise the **proactive support** from Insider's Customer Success team, enhancing their experience and providing strategic insights.

##### Cons

- Users find the **learning curve steep** due to numerous features, making initial setup and optimization challenging.
- Users face a **difficult learning** experience due to the complex setup and steep learning curve of Insider One.
- Users find the **time-consuming setup** process for campaigns and surveys to be a significant drawback.
- Users face a **high learning curve** with Insider One, needing time to familiarize themselves with its features.
- Users report that **integration issues** with Insider One require significant time, resources, and technical expertise to resolve.

#### What Are Recent G2 Reviews of Insider One?

**["Insider's journeys and recommendations lifted our CTR to 11% and helped us generate 10,000+ leads"](https://www.g2.com/survey_responses/insider-one-review-13213232)**

**Rating:** 5.0/5.0 stars

_— Jamal eddine Z._

[Read full review](https://www.g2.com/survey_responses/insider-one-review-13213232)

**["Insider One unifies data and channels with a truly fluid Journey Orchestration"](https://www.g2.com/survey_responses/insider-one-review-13037392)**

**Rating:** 5.0/5.0 stars

_— Gabriel A._

[Read full review](https://www.g2.com/survey_responses/insider-one-review-13037392)

#### What Are G2 Users Discussing About Insider One?

- [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment
- [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment
- [Does Insider offer predictive segments to target users?](https://www.g2.com/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment
- [Is it possible to send personalized product recommendations on web push?](https://www.g2.com/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment
- [How can Insider help personalize experiences while respecting customers’ privacy?](https://www.g2.com/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment

### [Wati](https://www.g2.com/fr/products/wati/reviews)

Wati est une plateforme d'engagement client agentique qui transforme les conversations en revenus à travers le marketing, les ventes et le support. En unissant des agents IA et des équipes humaines sur WhatsApp, Instagram, RCS, la voix et le chat web, Wati débloque la croissance via des interactions significatives tandis que le Wati AI Copilot booste la productivité de votre équipe. Fié par plus de 16 000 clients dans plus de 190 pays, Wati simplifie les opérations complexes et les conversations d'affaires avec une boîte de réception unifiée, une automatisation sans code et notre couche d'IA intelligente, Astra. Fièrement soutenu par Tiger Global, Sequoia Capital, DST Global et Shopify, et reconnu comme un partenaire premium de Meta et Google. Wati, la plateforme d'engagement client agentique pour la croissance des revenus. © Wati 2026. Clare.ai Limited. Conforme au RGPD. Certifié ISO/IEC 27001.

**Average Rating:** 4.6/5.0

**Total Reviews:** 483

#### Who Is the Company Behind Wati?

- **Vendeur:** [Wati](https://www.g2.com/fr/sellers/wati-4020a7cd-92a3-4b52-ae1c-627179ab724d)
- **Site Web de l'entreprise:** www.wati.io
- **Année de fondation:** 2020
- **Emplacement du siège social:** Hong Kong, HK
- **Twitter:** @Wati\_io  
594 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3147d0bef91867ed28b29e70ff9d5b5888011d177ee5fb3d3cd74c3010ac757e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwatiglobal%2F&secure%5Burl_type%5D=linkedin_company_website)  
275 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Fondateur, PDG
- **Top Industries:** Gestion de l'éducation, Technologie de l'information et services
- **Company Size:** 73% Small, 20% Medium

#### What Do G2 Reviewers Say About Wati?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs louent WATI pour sa **facilité d'utilisation** , le trouvant intuitif et efficace pour divers besoins d'automatisation.
- Les utilisateurs apprécient l' **automatisation sans effort** de WATI, améliorant la communication et l'efficacité pour les entreprises et les startups.
- Les utilisateurs louent **l'excellent support client** de Wati, soulignant une assistance réactive et patiente qui améliore leur expérience.
- Les utilisateurs apprécient la **facilité d'utilisation et la flexibilité** de Wati, ce qui le rend idéal pour les startups et une communication efficace.
- Les utilisateurs trouvent que la **configuration facile** de WATI avec WhatsApp est bénéfique pour une intégration rapide et l'efficacité de l'équipe.

##### Cons

- Les utilisateurs trouvent que les tarifs de Wati sont **chers** , surtout avec les frais supplémentaires pour les messages et les diffusions.
- Les utilisateurs trouvent le **modèle de coût et de tarification** de Wati difficile, en particulier pour les petites organisations et les organisations à but non lucratif.
- Les utilisateurs expriment un besoin de **fonctionnalités manquantes** telles que le mode sombre, des notes internes, et de meilleures options de service client.
- Les utilisateurs expriment des préoccupations concernant les **problèmes de tarification** , les trouvant difficiles pour les petites entreprises et les organisations à but non lucratif.
- Les utilisateurs rencontrent des **problèmes de messagerie** avec Wati, y compris des retards, des problèmes de livraison de messages et des restrictions d'API de WhatsApp.

#### What Are Recent G2 Reviews of Wati?

**["Automatisation révolutionnaire de WhatsApp pour le suivi des prospects publicitaires de Meta"](https://www.g2.com/fr/survey_responses/wati-review-13092376)**

**Rating:** 4.5/5.0 stars

_— Shivam P._

[Read full review](https://www.g2.com/fr/survey_responses/wati-review-13092376)

**["Intégration transparente de l'API et performance fiable pour une gestion des leads simplifiée"](https://www.g2.com/fr/survey_responses/wati-review-13035486)**

**Rating:** 5.0/5.0 stars

_— Abhishek p._

[Read full review](https://www.g2.com/fr/survey_responses/wati-review-13035486)

#### What Are G2 Users Discussing About Wati?

- [What is WATI used for?](https://www.g2.com/fr/discussions/what-is-wati-used-for) - 3 comments

### [respond.io](https://www.g2.com/fr/products/respond-io/reviews)

Respond.io est un logiciel de gestion des conversations clients conçu pour aider les entreprises B2C à générer plus de prospects et à maximiser les revenus via le chat, les appels et les e-mails depuis un seul endroit. Conçu pour transformer les conversations en résultats commerciaux, respond.io unifie des canaux clés comme WhatsApp, TikTok et Instagram dans une seule boîte de réception avec une automatisation alimentée par l'IA, une gestion des prospects, des intégrations CRM et des rapports complets pour accélérer la croissance—le tout avec une disponibilité de 99,999% pour une tranquillité d'esprit. Plus de 10 000 entreprises font confiance à respond.io pour alimenter des conversations qui génèrent de réels résultats commerciaux.

**Average Rating:** 4.8/5.0

**Total Reviews:** 511

#### Who Is the Company Behind respond.io?

- **Vendeur:** [respond.io](https://www.g2.com/fr/sellers/respond-io)
- **Site Web de l'entreprise:** respond.io
- **Année de fondation:** 2017
- **Emplacement du siège social:** Kuala Lumpur, Malaysia
- **Twitter:** @respond\_io  
1,425 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3aaedfa5166370e578bf61e8ff8d4f540f864e5318944c620c3419c2d545b99a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frespondio%2F&secure%5Burl_type%5D=linkedin_company_website)  
195 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** PDG, Propriétaire
- **Top Industries:** Loisirs, voyages et tourisme, Technologie de l'information et services
- **Company Size:** 62% Small, 19% Medium

#### What Do G2 Reviewers Say About respond.io?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'utilisation** de respond.io, la trouvant simple et fluide pour leurs opérations.
- Les utilisateurs louent le **excellent support client** de respond.io, notant la réactivité et l'assistance utile pour utiliser la plateforme.
- Les utilisateurs trouvent **l'équipe de support incroyablement utile** , fournissant une assistance rapide pour une expérience de service fluide.
- Les utilisateurs louent la **facilité d'installation** de respond.io, soulignant un design intuitif et un onboarding utile pour une mise en œuvre efficace.
- Les utilisateurs apprécient les **excellentes intégrations** de respond.io, améliorant l'efficacité du flux de travail et l'organisation à travers plusieurs canaux.

##### Cons

- Les utilisateurs estiment que Respond.io manque de **fonctionnalités de pipeline** essentielles, ce qui pousse certains à passer à des plateformes alternatives pour une meilleure fonctionnalité.
- Les utilisateurs rencontrent des **problèmes de messagerie** avec respond.io, notant des problèmes de synchronisation, d'édition de messages et de retards de réponses.
- Les utilisateurs trouvent la plateforme **chère** , en particulier pour les entreprises en croissance, et suggèrent des améliorations en matière de tarification et de fonctionnalités.
- Les utilisateurs trouvent que la **fonctionnalité de chat limitée** de respond.io est insuffisante, manquant de fonctionnalités essentielles telles que les pipelines et la gestion des messages.
- Les utilisateurs trouvent frustrant que les **problèmes de modèle** limitent la personnalisation et entravent la réactivité dans les conversations sur respond.io.

#### What Are Recent G2 Reviews of respond.io?

**["Sans coûts par utilisateur, flux intuitifs et support IA : une plateforme fluide et intégrale"](https://www.g2.com/fr/survey_responses/respond-io-review-13133185)**

**Rating:** 5.0/5.0 stars

_— Noel B._

[Read full review](https://www.g2.com/fr/survey_responses/respond-io-review-13133185)

**["Succès Client Pratique : Profondeur Technique et Véritable Partenariat Commercial"](https://www.g2.com/fr/survey_responses/respond-io-review-13190145)**

**Rating:** 5.0/5.0 stars

_— Hanlon C._

[Read full review](https://www.g2.com/fr/survey_responses/respond-io-review-13190145)

#### What Are G2 Users Discussing About respond.io?

- [What does intercom do?](https://www.g2.com/fr/discussions/what-does-intercom-do)
- [Est-ce que respond IO est sûr ?](https://www.g2.com/fr/discussions/is-respond-io-safe) - 2 comments
- [How do you use respond io?](https://www.g2.com/fr/discussions/how-do-you-use-respond-io)
- [Que fait respond io ?](https://www.g2.com/fr/discussions/what-does-respond-io-do) - 2 comments

## FAQs About WhatsApp Marketing Software

Generated using AI

Last updated: April 27, 2026

### Which tool supports WhatsApp chatbots for lead generation

Based on G2 reviews, several products are repeatedly used for chatbot-led lead capture, qualification, and follow-up on WhatsApp.

- [Wati](https://www.g2.com/products/wati/reviews) — chatbot flows for lead qualification.
- [respond.io](https://www.g2.com/products/respond-io/reviews) — AI agents and workflow routing.
- [MSG91](https://www.g2.com/products/msg91/reviews) — chatbot support with campaign automation.
- [Insider One](https://www.g2.com/products/insider-one/reviews) — conversational journeys for lead capture.

### Which vendor offers analytics on WhatsApp campaign performance

Based on G2 reviews, buyers often mention these vendors for campaign visibility, reporting, and message tracking on WhatsApp.

- [MSG91](https://www.g2.com/products/msg91/reviews) — delivery logs and report visibility.
- [WebEngage](https://www.g2.com/products/webengage/reviews) — journey and campaign analytics.
- [Insider One](https://www.g2.com/products/insider-one/reviews) — dashboards for cross-channel measurement.
- [Wati](https://www.g2.com/products/wati/reviews) — campaign analytics and performance tracking.

### Which WhatsApp marketing platform offers the most advanced automation features

Based on G2 reviews, these platforms stand out for workflow builders, automation depth, routing, and AI-assisted messaging.

- [respond.io](https://www.g2.com/products/respond-io/reviews) — advanced workflows across messaging channels.
- [Wati](https://www.g2.com/products/wati/reviews) — broadcasts, chatbots, and shared inbox.
- [Insider One](https://www.g2.com/products/insider-one/reviews) — automated journeys with personalization.
- [MSG91](https://www.g2.com/products/msg91/reviews) — automation with notifications and campaigns.

### What features define modern whatsapp marketing software

According to verified users, modern whatsapp marketing software is defined by a shared inbox, broadcast messaging, workflow automation, templates, chat assignment, and message scheduling. Reviews also highlight segmentation, labels, quick replies, and chatbot support as core buying criteria. Many users value analytics for delivery visibility, campaign tracking, and logs, while others emphasize integrations with CRM systems, websites, Shopify, and broader multichannel stacks. Strong products also help teams manage high message volume without losing context, reduce repetitive replies through automation, and support both marketing and customer support use cases from one workspace. Ease of setup and clear documentation also come up often in recent reviews.

### How does WhatsApp Marketing integrate with CRM systems

G2 reviewers mention that CRM integration matters most when teams want WhatsApp conversations tied to lead records, order history, or follow-up workflows. In recent reviews, users describe syncing chats into pipelines, routing leads based on source or stage, and using WhatsApp alongside systems like Shopify, websites, and internal CRM setups. Buyers also value APIs, webhooks, and native integrations because they reduce manual updates and help teams automate notifications, reminders, abandoned cart messages, and lead qualification. The clearest pattern is that CRM integration is less about storing chats alone and more about creating a structured process for tracking conversations, assigning ownership, and moving buyers through sales or support workflows.

### [WebEngage](https://www.g2.com/products/webengage/reviews)

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

**Average Rating:** 4.5/5.0

**Total Reviews:** 756

#### Who Is the Company Behind WebEngage?

- **Seller:** [WebEngage](https://www.g2.com/sellers/webengage)
- **Company Website:** webengage.com
- **Year Founded:** 2011
- **HQ Location:** Mumbai
- **Twitter:** @webengage  
5,055 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aeadee46de333571c05aad4d44c1e391cafe43014daea3fc8494e35be0806eed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2663547%2F&secure%5Burl_type%5D=linkedin_company_website)  
367 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Education Management
- **Company Size:** 55% Medium, 27% Small

#### What Do G2 Reviewers Say About WebEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes.
- Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights.
- Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly.
- Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement.
- Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools.

##### Cons

- Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively.
- Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient.
- Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient.
- Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience.
- Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate.

#### What Are Recent G2 Reviews of WebEngage?

**["Events Analytics Makes Retention Insights Seamless"](https://www.g2.com/survey_responses/webengage-review-12981114)**

**Rating:** 4.5/5.0 stars

_— Marmik S._

[Read full review](https://www.g2.com/survey_responses/webengage-review-12981114)

**["Powerful Customer Engagement and Marketing Automation"](https://www.g2.com/survey_responses/webengage-review-12701689)**

**Rating:** 5.0/5.0 stars

_— Rahul K._

[Read full review](https://www.g2.com/survey_responses/webengage-review-12701689)

### [indigitall](https://www.g2.com/products/indigitall/reviews)

indigitall is a comprehensive customer engagement platform built to deliver seamless, personalized experiences across every digital touchpoint. By unifying all your inbound and outbound communication channels—including push notifications, WhatsApp, and advanced AI Agents—we provide the tools for you to genuinely understand your audience. This holistic approach empowers brands to launch automated, targeted campaigns that not only boost engagement but directly drive conversion and long-term customer value. To learn more, visit indigitall.com.

**Average Rating:** 4.8/5.0

**Total Reviews:** 433

#### Who Is the Company Behind indigitall?

- **Seller:** [indigitall](https://www.g2.com/sellers/indigitall)
- **Company Website:** indigitall.com
- **Year Founded:** 2013
- **HQ Location:** Spain
- **Twitter:** @indigitall  
118 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=173564acc4cdc25377718998396d3b36e4566639bff2792df4e4ee9d9ac90810&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Findigitall%2F&secure%5Burl_type%5D=linkedin_company_website)  
96 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Journalist, Marketing
- **Top Industries:** Telecommunications, Marketing and Advertising
- **Company Size:** 41% Medium, 35% Small

#### What Do G2 Reviewers Say About indigitall?

_AI-generated summary from verified user reviews_

##### Pros

- Users find indigitall incredibly **easy to use** , with intuitive navigation and efficient campaign management across multiple channels.
- Users appreciate the **helpful support team** of Indigitall, enhancing confidence and simplifying daily tasks effectively.
- Users commend the **responsive customer support** of Indigitall, appreciating quick and helpful answers to their queries.
- Users find Indigitall **highly useful** for client communication, enabling effective digital campaigns with real-time analysis and support.
- Users praise Indigitall for its **smart automation** , which significantly enhances communication and boosts audience engagement.

##### Cons

- Users note a **learning curve** for advanced features, suggesting clearer guidance could enhance the experience for beginners.
- Users note a **steep learning curve** with Indigitall, which can challenge those new to advanced features and tools.
- Users note that **feature complexity** can be overwhelming initially, especially for smaller teams without technical experience.
- Users find the **integration issues** with Salesforce Marketing Cloud and other tools to be cumbersome and complex.
- Users find the platform **not intuitive** , noting that clearer guidance and error messages would enhance the experience.

#### What Are Recent G2 Reviews of indigitall?

**["This application makes my work easier."](https://www.g2.com/survey_responses/indigitall-review-13075442)**

**Rating:** 5.0/5.0 stars

_— LUIS D._

[Read full review](https://www.g2.com/survey_responses/indigitall-review-13075442)

**["Intuitive, effective, and fast"](https://www.g2.com/survey_responses/indigitall-review-13072568)**

**Rating:** 5.0/5.0 stars

_— Alejandro B._

[Read full review](https://www.g2.com/survey_responses/indigitall-review-13072568)

### [360Dialog](https://www.g2.com/products/360dialog/reviews)

360Dialog transforms WhatsApp into a high-performance marketing channel with our Performance Messaging solutions, designed to drive real, measurable results. We combine data-driven insights with personalized, two-way conversations, helping businesses scale customer engagement, boost conversions, and automate WhatsApp communication. Our full-service approach makes it easy for businesses to unlock the potential of WhatsApp, from campaign management to messaging automation. For businesses looking to integrate WhatsApp into their existing platforms, our WhatsApp Business API offers a developer-friendly, reliable solution. With flexible hosting options, 360Dialog provides seamless integration and management tools at a transparent flat-fee price—with no markup on Session or Template Messages. We’re trusted by over 1,000 partners and more than 40,000 clients worldwide. As the first provider to offer full-funnel analytics and data solutions for WhatsApp, 360Dialog is leading the way in performance-driven messaging and marketing automation.

**Average Rating:** 4.7/5.0

**Total Reviews:** 103

#### Who Is the Company Behind 360Dialog?

- **Seller:** [360Dialog](https://www.g2.com/sellers/360dialog)
- **Year Founded:** 2018
- **HQ Location:** Berlin
- **Twitter:** @360dialog  
1,957 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2936f9e40f9136a3374e9d7b5ea36da298bea187880e9003021c0bb27268b2b1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2705257%2F&secure%5Burl_type%5D=linkedin_company_website)  
95 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Director
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 75% Small, 21% Medium

#### What Do G2 Reviewers Say About 360Dialog?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **quick response from the support team** , enhancing their overall experience with 360Dialog.
- Users praise the **ease of use** of 360Dialog, highlighting its simple interface and quick integration options.
- Users value the **easy integrations** offered by 360Dialog, enhancing their experience with seamless API options.
- Users appreciate the **easy integration and user-friendly interface** of 360Dialog, enhancing their overall experience.
- Users appreciate the **easy-to-use interface** of 360Dialog, enhancing their overall experience and convenience.

##### Cons

- Users experience **downtime issues** during onboarding, which can lead to frustration and delays in access.
- Users express frustration over **poor customer support** , experiencing long response times and unresolved payment issues.
- Users experience significant **delays during onboarding** , which can hinder their overall experience with 360Dialog.

#### What Are Recent G2 Reviews of 360Dialog?

**["360Dialog makes the WhatsApp Business API easy and stable, with helpful support and clear pricing."](https://www.g2.com/survey_responses/360dialog-review-13204280)**

**Rating:** 5.0/5.0 stars

_— Alex G._

[Read full review](https://www.g2.com/survey_responses/360dialog-review-13204280)

**["Official WhatsApp API with Coexistence and strong support"](https://www.g2.com/survey_responses/360dialog-review-13162866)**

**Rating:** 4.0/5.0 stars

_— Caner S._

[Read full review](https://www.g2.com/survey_responses/360dialog-review-13162866)

#### What Are G2 Users Discussing About 360Dialog?

- [What is 360dialog used for?](https://www.g2.com/discussions/what-is-360dialog-used-for)

### [MSG91](https://www.g2.com/fr/products/msg91/reviews)

MSG91 est une plateforme de communication complète conçue pour faciliter une interaction fluide entre les entreprises et leurs clients à travers plusieurs canaux. En intégrant SMS, WhatsApp, email, voix et des outils avancés d'automatisation du marketing, MSG91 permet aux organisations de communiquer de manière efficace et efficiente, garantissant que les messages sont livrés rapidement et de manière fiable. Ciblant les entreprises de toutes tailles, des startups aux grandes entreprises, MSG91 répond à une variété de besoins en communication. Ses fonctionnalités polyvalentes s'adressent à divers secteurs, y compris le commerce électronique, la fintech, la santé et la technologie. Les entreprises peuvent utiliser MSG91 pour divers cas d'utilisation tels que l'envoi de mots de passe à usage unique (OTP) pour des connexions sécurisées, la fourniture de mises à jour de commande et l'exécution de campagnes marketing personnalisées. Cette solution tout-en-un élimine le besoin de plusieurs fournisseurs, permettant aux entreprises de gérer leurs stratégies de communication à partir d'un tableau de bord unique et convivial. Les fonctionnalités clés de MSG91 incluent des API robustes pour SMS, WhatsApp et email, qui facilitent une livraison rapide et fiable des messages. Le service SMS de la plateforme assure une portée mondiale avec des performances fiables, tandis que l'API WhatsApp Business permet des interactions client engageantes via des messages vérifiés. De plus, l'API Email prend en charge les emails personnalisés en masse et transactionnels, avec des analyses détaillées pour suivre l'engagement. L'API Voix automatise les appels et les rappels, améliorant l'expérience client sans complexité supplémentaire. En outre, le chatbot Hello offre un support 24/7, gérant les conversations et la gestion des prospects à travers divers canaux, garantissant que les demandes des clients sont traitées rapidement. MSG91 se distingue dans le paysage de la communication grâce à son engagement envers la fiabilité et la conformité. Avec une garantie de disponibilité de 99,9 % et le respect des normes de messagerie GDPR, TRAI et Ofcom, les entreprises peuvent être sûres que leurs communications sont sécurisées et conformes. La plateforme offre également une tarification transparente avec un modèle de paiement à l'utilisation, garantissant que les entreprises ne paient que pour ce qu'elles utilisent, sans frais cachés. De plus, MSG91 fournit un support humain dédié, garantissant que les utilisateurs ont accès à une assistance chaque fois que nécessaire. Dans un paysage numérique en évolution rapide, MSG91 ne se concentre pas seulement sur la livraison des messages mais aussi sur l'amélioration des expériences client grâce à l'automatisation intelligente et aux analyses en temps réel. En tirant parti de ces capacités, les entreprises peuvent favoriser des connexions significatives avec leurs clients, stimulant l'engagement et la croissance. Avec plus d'une décennie d'expérience, MSG91 combine l'innovation indienne avec la fiabilité mondiale, en faisant un partenaire de confiance pour des milliers de marques cherchant à optimiser leurs stratégies de communication.

**Average Rating:** 4.5/5.0

**Total Reviews:** 196

#### Who Is the Company Behind MSG91?

- **Vendeur:** [MSG91](https://www.g2.com/fr/sellers/msg91)
- **Site Web de l'entreprise:** msg91.com
- **Année de fondation:** 2010
- **Emplacement du siège social:** Indore, MP
- **Twitter:** @msg91  
2,283 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7bd8748b46a87de09c72a9032cd919e2f5ab8785274ebcf7a65b3a914dbb49f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2709873%2F&secure%5Burl_type%5D=linkedin_company_website)  
35 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Fondateur, PDG
- **Top Industries:** Logiciels informatiques, Technologie de l'information et services
- **Company Size:** 51% Small, 22% Medium

#### What Do G2 Reviewers Say About MSG91?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient le **support client réactif** de MSG91, louant le professionnalisme et l'aide de l'équipe tout au long du processus.
- Les utilisateurs trouvent le **support réactif et la facilité d'intégration** de MSG91 particulièrement bénéfiques, améliorant ainsi leur expérience globale.
- Les utilisateurs apprécient la **facilité d'utilisation** de MSG91, profitant de ses API simples et de son tableau de bord convivial.
- Les utilisateurs apprécient la **facilité d'installation** de MSG91, qui est rendue fluide grâce à un excellent support client et des conseils.
- Les utilisateurs louent le **excellent soutien du personnel** chez MSG91, soulignant le professionnalisme, la réactivité et l'utilité tout au long de leur expérience.

##### Cons

- Les utilisateurs ont des difficultés avec les **problèmes de tableau de bord** , car l'interface encombrée et le manque de rapports intuitifs entravent l'utilisabilité et l'efficacité.
- Les utilisateurs trouvent le **manque de clarté** dans la documentation et la configuration du tableau de bord difficile, ce qui complique l'installation initiale et l'utilisation.
- Les utilisateurs notent qu'il y a des **retards** occasionnels dans les rapports de livraison qui entravent l'efficacité globale de MSG91.
- Les utilisateurs expriment fréquemment des préoccupations concernant le **mauvais support client** , rendant la configuration initiale et la mise en place difficiles.
- Les utilisateurs trouvent que la **mauvaise conception de l'interface** de MSG91 rend la navigation et la compréhension des fonctionnalités difficiles.

#### What Are Recent G2 Reviews of MSG91?

**["Livraison de SMS fiable et rapide avec des tarifs transparents et raisonnables"](https://www.g2.com/fr/survey_responses/msg91-review-12262112)**

**Rating:** 5.0/5.0 stars

_— Abhinav M._

[Read full review](https://www.g2.com/fr/survey_responses/msg91-review-12262112)

**["MSG91 : Messagerie rapide et fiable avec une intégration API facile"](https://www.g2.com/fr/survey_responses/msg91-review-12604095)**

**Rating:** 5.0/5.0 stars

_— Amber J._

[Read full review](https://www.g2.com/fr/survey_responses/msg91-review-12604095)

#### What Are G2 Users Discussing About MSG91?

- [How do I use MSG91 API?](https://www.g2.com/fr/discussions/how-do-i-use-msg91-api)
- [Is MSG91 safe?](https://www.g2.com/fr/discussions/is-msg91-safe)
- [Whats is MSG91?](https://www.g2.com/fr/discussions/whats-is-msg91)
- [What is the use of MSG91?](https://www.g2.com/fr/discussions/what-is-the-use-of-msg91)

### [ActiveCampaign](https://www.g2.com/fr/products/activecampaign/reviews)

ActiveCampaign est la plateforme de marketing autonome conçue pour transformer la façon dont les marketeurs, agences et propriétaires d'entreprise travaillent. Utilisez l'Active Intelligence pour alimenter des automatisations conscientes des objectifs et orchestrer des expériences personnalisées à travers l'email, le SMS et WhatsApp. Intégrez sans effort avec plus de 1000 applications, découvrez des insights de performance approfondis et optimisez vos flux de travail pour gagner chaque jour. - Marketing autonome Construit sur la base de l'automatisation du marketing, alimentez votre stratégie marketing et les parcours clients avec une exécution, une optimisation et des insights pilotés par l'IA à chaque étape. - Agents IA Exécutez des campagnes marketing entières à travers des invites simples, soutenues par l'Active Intelligence. - Marketing multicanal Atteignez les prospects et les clients où qu'ils soient, avec l'email, le SMS, WhatsApp et plus encore. - Contenu personnalisé et conforme à la marque Outils créatifs qui fournissent des designs professionnels et prêts à convertir pour les emails et les pages de destination. - CRM Suivez, gérez et automatisez votre processus de vente. - Plus de 1000 applications et intégrations Connectez ActiveCampaign à vos outils préférés.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,242

#### Who Is the Company Behind ActiveCampaign?

- **Vendeur:** [ActiveCampaign](https://www.g2.com/fr/sellers/activecampaign)
- **Site Web de l'entreprise:** www.activecampaign.com
- **Année de fondation:** 2003
- **Emplacement du siège social:** Chicago, IL
- **Twitter:** @ActiveCampaign  
13,203 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website)  
848 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propriétaire, PDG
- **Top Industries:** Marketing et publicité, Santé, bien-être et fitness
- **Company Size:** 92% Small, 7% Medium

#### What Do G2 Reviewers Say About ActiveCampaign?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs trouvent l'interface d'ActiveCampaign **facile à utiliser** , améliorant la communication et l'engagement grâce à ses fonctionnalités polyvalentes.
- Les utilisateurs apprécient les **puissantes fonctionnalités d'automatisation** d'ActiveCampaign, qui améliorent l'engagement et rationalisent efficacement les efforts de marketing.
- Les utilisateurs apprécient les **fonctionnalités d'automatisation** d'ActiveCampaign, qui rationalisent les activités marketing et améliorent l'engagement des clients.
- Les utilisateurs adorent les **puissantes capacités d'automatisation** d'ActiveCampaign, améliorant l'engagement client de manière fluide et efficace.
- Les utilisateurs apprécient les **fonctionnalités d'automatisation et d'intégration conviviales** d'ActiveCampaign, améliorant l'engagement client et le ciblage.

##### Cons

- Les utilisateurs rencontrent une **courbe d'apprentissage** avec ActiveCampaign, nécessitant un soutien supplémentaire pour maîtriser efficacement ses fonctionnalités puissantes.
- Les utilisateurs trouvent ActiveCampaign **cher** , surtout pour les startups, ce qui rend difficile pour certains clients de justifier le coût.
- Les utilisateurs trouvent que les **fonctionnalités manquantes** dans ActiveCampaign limitent leurs capacités de test d'automatisation et de collecte d'informations client.
- Les utilisateurs trouvent les **fonctionnalités limitées** d'ActiveCampaign frustrantes, désirant plus de personnalisation et un accès plus facile aux métriques clés.
- Les utilisateurs trouvent la plateforme ActiveCampaign **pas intuitive** , rendant l'apprentissage et la configuration longs et difficiles à naviguer.

#### What Are Recent G2 Reviews of ActiveCampaign?

**["Automatisations puissantes et rapports qui guident les décisions stratégiques"](https://www.g2.com/fr/survey_responses/activecampaign-review-13200587)**

**Rating:** 4.5/5.0 stars

_— Pamela S._

[Read full review](https://www.g2.com/fr/survey_responses/activecampaign-review-13200587)

**["Constructeur d'e-mails et d'automatisation super intuitif et facile à utiliser"](https://www.g2.com/fr/survey_responses/activecampaign-review-13195469)**

**Rating:** 4.5/5.0 stars

_— Irit L._

[Read full review](https://www.g2.com/fr/survey_responses/activecampaign-review-13195469)

#### What Are G2 Users Discussing About ActiveCampaign?

- [Quelles sont quelques façons créatives dont les entreprises utilisent ActiveCampaign pour automatiser leurs efforts de marketing ?](https://www.g2.com/fr/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment
- [How much does ActiveCampaign cost?](https://www.g2.com/fr/discussions/how-much-does-activecampaign-cost) - 1 comment
- [Qu'est-ce que le CRM ActiveCampaign ?](https://www.g2.com/fr/discussions/what-is-activecampaign-crm) - 1 comment
- [ActiveCampaign a-t-il un CRM ?](https://www.g2.com/fr/discussions/does-activecampaign-have-a-crm) - 7 comments
- [À quoi sert ActiveCampaign ?](https://www.g2.com/fr/discussions/what-is-activecampaign-used-for) - 20 comments

### [CleverTap](https://www.g2.com/fr/products/clevertap/reviews)

CleverTap est la plateforme d'engagement tout-en-un qui aide les marques à débloquer une valeur client à vie illimitée en les aidant à créer des expériences personnalisées pour fidéliser leurs clients les plus précieux. La plateforme permet aux entreprises d'orchestrer des expériences pour les individus tout au long de leur cycle de vie et de concevoir des parcours personnalisés qui s'étendent sur toute une vie. Elle offre des analyses qui englobent tous les aspects du cycle de vie, permettant aux entreprises de mesurer et d'optimiser chaque expérience en temps réel. La plateforme tout-en-un unifie les expériences de chaque point de contact, ouvrant la voie à une nouvelle ère d'engagement client. Le moteur de décision CleverAI™ et l'Univers Agentique de CleverTap sont conçus pour maximiser le retour sur investissement. Il permet une véritable individualisation — où chaque client est un segment unique. Une suite d'agents intelligents et conçus à cet effet fonctionne de manière transparente en arrière-plan, optimisant chaque interaction à travers le message, le contenu, le canal et le timing, afin que les équipes puissent rester concentrées sur les résultats. La plateforme est alimentée par TesseractDB™ – la première base de données au monde conçue pour l'engagement client, offrant à la fois rapidité et économies d'échelle. CleverTap est approuvé par 2000 clients, y compris TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s et Tesco. Soutenu par des investisseurs de premier plan tels que Peak XV Partners, Tiger Global, Accel, CDPQ et 360 One, l'entreprise est basée à Mountain View, Californie, avec une présence à San Francisco, New York, São Paulo, Bogota, Londres, Amsterdam, Sofia, Dubaï, Mumbai, Bangalore, Singapour et Jakarta. Pour plus d'informations, visitez clevertap.com ou suivez-nous sur : LinkedIn : https://www.linkedin.com/company/clevertap/ Twitter : https://twitter.com/CleverTap

**Average Rating:** 4.6/5.0

**Total Reviews:** 647

#### Who Is the Company Behind CleverTap?

- **Vendeur:** [CleverTap](https://www.g2.com/fr/sellers/clevertap)
- **Site Web de l'entreprise:** clevertap.com
- **Année de fondation:** 2013
- **Emplacement du siège social:** Mountain View, California
- **Twitter:** @CleverTap  
21,633 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9cccb4948a9548778dcef60779341f224104f56f9a086278d4c23af76642c1fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6611801%2F&secure%5Burl_type%5D=linkedin_company_website)  
650 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Chef de produit, Responsable Marketing
- **Top Industries:** Services financiers, Technologie de l'information et services
- **Company Size:** 54% Medium, 28% Small

#### What Do G2 Reviewers Say About CleverTap?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs trouvent les **capacités analytiques** de CleverTap précieuses pour suivre la performance des campagnes et obtenir un soutien commercial perspicace.
- Les utilisateurs louent CleverTap pour son **support client réactif** , facilitant des résolutions rapides et améliorant l'expérience utilisateur globale.
- Les utilisateurs apprécient la **facilité d'utilisation** de CleverTap, profitant de son interface intuitive et de son intégration transparente avec d'autres plateformes.
- Les utilisateurs apprécient l' **automatisation marketing personnalisée** de CleverTap, améliorant l'engagement grâce à des campagnes et des insights sur mesure.
- Les utilisateurs apprécient les **capacités d'automatisation** de CleverTap, améliorant les stratégies de rétention et d'engagement grâce à une segmentation avancée et des données en temps réel.

##### Cons

- Les utilisateurs trouvent la **, surtout avec les fonctionnalités avancées et les complexités initiales de configuration pour les nouveaux venus.**
- Les utilisateurs trouvent que les **fonctionnalités manquantes** dans CleverTap, comme la création de campagnes par IA et des modèles plus simples, sont limitantes.
- Les utilisateurs notent que l' **interface non intuitive** de CleverTap et sa courbe d'apprentissage abrupte peuvent entraver une utilisation et une configuration efficaces.
- Les utilisateurs trouvent que **le prix de CleverTap est élevé** , ce qui peut dissuader les clients potentiels d'adopter le logiciel.
- Les utilisateurs trouvent **l'interface et les fonctionnalités complexes** , ce qui rend difficile pour les nouveaux utilisateurs de s'adapter efficacement.

#### What Are Recent G2 Reviews of CleverTap?

**["Une plateforme unifiée pour l'engagement et la rétention"](https://www.g2.com/fr/survey_responses/clevertap-review-13149012)**

**Rating:** 4.5/5.0 stars

_— Rouba H._

[Read full review](https://www.g2.com/fr/survey_responses/clevertap-review-13149012)

**["Les capacités prédictives de CleverTap rendent l'engagement plus contextuel et efficace."](https://www.g2.com/fr/survey_responses/clevertap-review-12952708)**

**Rating:** 4.0/5.0 stars

_— Syed A._

[Read full review](https://www.g2.com/fr/survey_responses/clevertap-review-12952708)

### [MoEngage](https://www.g2.com/products/moengage/reviews)

MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.

**Average Rating:** 4.5/5.0

**Total Reviews:** 510

#### Who Is the Company Behind MoEngage?

- **Seller:** [MoEngage](https://www.g2.com/sellers/moengage)
- **Company Website:** www.moengage.com
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @moengage  
2,530 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website)  
956 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Online Media
- **Company Size:** 56% Medium, 24% Small

#### What Do G2 Reviewers Say About MoEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system.
- Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities.
- Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights.
- Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes.
- Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively.

##### Cons

- Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues.
- Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential.
- Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality.
- Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience.
- Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features.

#### What Are Recent G2 Reviews of MoEngage?

**["MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys"](https://www.g2.com/survey_responses/moengage-review-12502802)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/moengage-review-12502802)

**["Powerful multi-channel CRM with strong product analytics"](https://www.g2.com/survey_responses/moengage-review-13211900)**

**Rating:** 5.0/5.0 stars

_— Abhijeet K._

[Read full review](https://www.g2.com/survey_responses/moengage-review-13211900)

#### What Are G2 Users Discussing About MoEngage?

- [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote
- [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments

### [QuickReply.ai](https://www.g2.com/products/quickreply-ai/reviews)

QuickReply.ai is a type of omnichannel messaging automation software that helps B2C companies manage, automate, and optimize customer conversations across WhatsApp, Instagram, Facebook Messenger, SMS, and web chat. The platform is designed for teams that handle high-volume inbound and outbound communication and need structured workflows for lead capture, qualification, customer support, and lifecycle messaging. It supports organizations in education, healthcare, financial services, retail, hospitality, and other consumer-facing sectors. QuickReply.ai enables businesses to centralize conversations, automate repetitive interactions, and build consistent communication journeys across the entire customer lifecycle. The system connects acquisition activities such as collecting leads or responding to inquiries, consideration and evaluation stages where prospects request details or guidance, conversion and purchase tasks involving reminders and transactional messages, and post-purchase engagement such as support, feedback, and retention workflows. The software includes a visual journey builder for mapping automated flows, rule-based logic for routing and follow-ups, and data connections with CRMs or internal systems for dynamic personalization. Its GenAI chatbot capability allows users to automate FAQ responses, guide customers through multi-step queries, summarize conversations for agents, and support hybrid bot–agent workflows. A unified inbox offers a single view of all conversations across channels, ensuring that teams can manage messages efficiently while retaining full context. Key use cases supported by QuickReply.ai include automated lead qualification, appointment or demo scheduling, response to FAQs, sending timely alerts or updates, and maintaining structured support conversations. The platform is utilized by more than 1,500 companies across 29 countries, including organizations in education, wellness, manufacturing, and consumer packaged goods, to streamline communication operations and maintain consistent customer engagement. Core capabilities include: Multichannel messaging workflows across WhatsApp, Instagram, Messenger, SMS, and web chat Visual automation builder for lifecycle communication GenAI chatbots for support, FAQ handling, and guided flows CRM-connected journeys and data-driven personalization Unified inbox for agents, with routing and escalation logic Additional value areas include: Support for high-volume communication Tools for broadcasts, segmentation, and triggered messaging Conversation analytics for operational visibility Options for combining automation with human assistance

**Average Rating:** 4.8/5.0

**Total Reviews:** 78

#### Who Is the Company Behind QuickReply.ai?

- **Seller:** [QuickReply](https://www.g2.com/sellers/quickreply)
- **Year Founded:** 2021
- **HQ Location:** Gurugram, IN
- **Twitter:** @QuickReplyai  
40 Twitter followers
- **LinkedIn® Page:** [in.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8e13eb48ceeaa337d466ca8e97f185052ea01d3511d619f08ca7d2571d29aa4c&secure%5Burl%5D=https%3A%2F%2Fin.linkedin.com%2Fcompany%2Fquickreply-ai&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Director
- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 65% Small, 32% Medium

#### What Do G2 Reviewers Say About QuickReply.ai?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **fast and effective customer support** provided by QuickReply.ai, greatly enhancing their experience.
- Users find QuickReply.ai's **ease of use** exceptional, aided by responsive support and seamless integration with their platforms.
- Users commend the **automation capabilities** of QuickReply.ai, enhancing workflow and customer engagement for e-commerce success.
- Users find the **customer support highly responsive and helpful** , ensuring a seamless experience with QuickReply.ai.
- Users find the **easy setup** of QuickReply.ai enhances their experience, supporting seamless integration and daily use.

##### Cons

- Users find the **chat management features lacking** , hindering effective control and organization of incoming messages.
- Users feel the **cost structure** is complex, making it difficult for startups and small businesses to justify expenses.
- Users struggle with **messaging issues** as mobile functionality and message organization need significant improvements.
- Users find QuickReply.ai **expensive** due to various charges, prompting careful consideration of costs and ROI.
- Users find the **layout issues** of QuickReply.ai hinder usability and suggest improvements for a better experience.

#### What Are Recent G2 Reviews of QuickReply.ai?

**["QuickReply’s Attention to Detail Made Our WhatsApp Bot Process Seamless"](https://www.g2.com/survey_responses/quickreply-ai-review-12923319)**

**Rating:** 5.0/5.0 stars

_— Tanuj V._

[Read full review](https://www.g2.com/survey_responses/quickreply-ai-review-12923319)

**["Feature-Rich Platform with Outstanding Support"](https://www.g2.com/survey_responses/quickreply-ai-review-13190823)**

**Rating:** 5.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/quickreply-ai-review-13190823)

#### What Are G2 Users Discussing About QuickReply.ai?

- [What is QuickReply.ai used for?](https://www.g2.com/discussions/what-is-quickreply-ai-used-for) - 1 comment

### [Klaviyo](https://www.g2.com/fr/products/klaviyo/reviews)

Klaviyo est la plateforme tout-en-un qui aide les entreprises B2C à se développer en intégrant le marketing, l'analyse et le service client en une seule solution. Propulsé par des données unifiées et une IA intégrée, Klaviyo permet aux entreprises B2C : - Orchestrer votre marketing par e-mail, SMS, RCS, push, WhatsApp, avis, formulaires et publicités sur une seule plateforme - Synchroniser avec plus de 400 outils pour capturer et unifier les données comportementales - Messages, segments, timing et créations optimisés par l'IA pour augmenter les conversions - Débloquer des analyses comme RFM, rapports d'entonnoir et insights de catalogue En capturant chaque clic, achat et conversation dans un profil unifié, Klaviyo alimente l'automatisation du marketing qui génère des parcours personnalisés et déclenchés sur chaque canal - sans outils supplémentaires ni configuration complexe requise. Rejoignez plus de 170 000 entreprises utilisant Klaviyo pour créer une véritable expérience omnicanale pour vos clients. Pour en savoir plus sur Klaviyo ou pour demander une démonstration, visitez www.klaviyo.com.

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,314

#### Who Is the Company Behind Klaviyo?

- **Vendeur:** [Klaviyo](https://www.g2.com/fr/sellers/klaviyo)
- **Site Web de l'entreprise:** www.klaviyo.com
- **Année de fondation:** 2012
- **Emplacement du siège social:** Boston, Massachusetts
- **Twitter:** @klaviyo  
22,042 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf0686a2fa7814509c58ab9fe4a619a5e97259e7fe70e0f0c792644be6279c7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2908815%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,983 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propriétaire, PDG
- **Top Industries:** Détail, Marketing et publicité
- **Company Size:** 81% Small, 16% Medium

#### What Do G2 Reviewers Say About Klaviyo?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'utilisation** de Klaviyo, le trouvant intuitif pour gérer les campagnes et former les autres.
- Les utilisateurs adorent la **puissante automatisation** de Klaviyo, permettant des campagnes de marketing par e-mail faciles, efficaces et personnalisées.
- Les utilisateurs apprécient la **puissante automatisation** de Klaviyo, permettant des campagnes sur mesure qui améliorent l'engagement et augmentent les revenus.
- Les utilisateurs adorent la **planification et les intégrations transparentes** de Klaviyo, améliorant la gestion des campagnes sur diverses plateformes.
- Les utilisateurs adorent la **facilité d'intégration** de Klaviyo, qui améliore les campagnes personnalisées et se connecte efficacement avec les clients.

##### Cons

- Les utilisateurs trouvent que Klaviyo est **cher** avec un support limité, ce qui peut être accablant pour les débutants.
- Les utilisateurs trouvent la **dans Klaviyo, en particulier les nouveaux venus qui ont du mal avec ses fonctionnalités non intuitives.**
- Les utilisateurs expriment des préoccupations concernant les **fonctionnalités manquantes** dans Klaviyo, y compris des options de canal limitées et un support client lent.
- Les utilisateurs trouvent que les **fonctionnalités limitées** de Klaviyo entravent leur expérience, manquant de profondeur et de polyvalence pour la gestion de marque.
- Les utilisateurs rencontrent une **mauvaise assistance clientèle** , avec un accès limité et des temps de réponse lents, surtout avec le plan gratuit.

#### What Are Recent G2 Reviews of Klaviyo?

**["Rend le marketing par e-mail beaucoup plus facile"](https://www.g2.com/fr/survey_responses/klaviyo-review-13223904)**

**Rating:** 5.0/5.0 stars

_— Suraj J._

[Read full review](https://www.g2.com/fr/survey_responses/klaviyo-review-13223904)

**["Klaviyo rend l'automatisation des e-mails simple, puissante et fiable"](https://www.g2.com/fr/survey_responses/klaviyo-review-12738916)**

**Rating:** 4.5/5.0 stars

_— Tejas K._

[Read full review](https://www.g2.com/fr/survey_responses/klaviyo-review-12738916)

#### What Are G2 Users Discussing About Klaviyo?

- [À quoi sert Klaviyo ?](https://www.g2.com/fr/discussions/what-is-klaviyo-used-for) - 2 comments
- [Qu'est-ce que le suivi UTM Klaviyo ?](https://www.g2.com/fr/discussions/what-is-utm-tracking-klaviyo) - 3 comments
- [Comment intégrer Klaviyo ?](https://www.g2.com/fr/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote
- [Klaviyo s'intègre-t-il à Shopify ?](https://www.g2.com/fr/discussions/does-klaviyo-integrate-with-shopify) - 2 comments
- [Is Klaviyo a CRM?](https://www.g2.com/fr/discussions/is-klaviyo-a-crm)

### [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews)

Netcore is an agentic marketing platform trusted by 6,500+ brands across 40 countries for customer engagement, marketing automation, and personalization. We help marketing teams in ecommerce, retail, BFSI, large enterprise, and D2C build profitable growth through meaningful, data-driven customer connections. Our all-in-one MarTech platform brings together everything marketers need to engage, convert, and retain customers across channels: email marketing, WhatsApp marketing, push notifications, SMS, in-app messaging, and web personalization. With customer data platform (CDP) capabilities, customer journey orchestration, AI-led product recommendations, and onsite search, Netcore puts the customer at the core of every campaign. Netcore brings AI agents into the marketer's workflow to automate campaign creation, customer segmentation, and 1:1 personalization at scale. With predictive analytics, A/B testing, and autonomous optimization, our agents help brands lift engagement rates, improve conversions, and maximize marketing ROI. Customers using our platform report measurable results, including up to 6X revenue uplift, 70X marketing-generated ROI, and 5X digital engagement. At global scale, Netcore powers 50 billion+ emails, 5 billion+ push notifications, 200 million+ WhatsApp messages, and 1 million+ AI-driven interactions every month. From email service provider capabilities to a complete customer lifecycle management (CLM) and customer engagement suite, Netcore helps you deliver the right message, on the right channel, at the right time. Looking for a fullstack customer engagement platform with agentic capabilities? Explore Netcore.

**Average Rating:** 4.5/5.0

**Total Reviews:** 564

#### Who Is the Company Behind Netcore Customer Engagement Platform?

- **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited)
- **Company Website:** netcore.ai
- **Year Founded:** 1998
- **HQ Location:** Mumbai, IN
- **Twitter:** @netcore\_cloud  
1,828 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072da5485ee3b0c6d6e4fc5020e552f88a7af3281ad9a2f4e524605854c6eb94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetcore-solutions%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,278 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Insurance
- **Company Size:** 49% Medium, 33% Large

#### What Do G2 Reviewers Say About Netcore Customer Engagement Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Netcore's platform, especially the intuitive drag-and-drop journey builder.
- Users value the **helpful support** provided by Netcore, enhancing engagement strategies and ensuring smooth implementation.
- Users appreciate the **intelligent automation and personalization** capabilities of Netcore's platform for seamless omnichannel engagement.
- Users value the **responsive and dedicated customer support** of Netcore, enhancing their overall experience with the platform.
- Users value the **intelligent automation and personalization features** of Netcore, enhancing customer engagement across multiple channels.

##### Cons

- Users face challenges due to **missing features** like timely reporting and comprehensive error explanations in campaigns.
- Users find a **slight learning curve** with the interface, noting challenges in usability and journey creation.
- Users experience **slow performance** when uploading large data or during peak email delivery times, affecting overall efficiency.
- Users report **slow loading times** , which hinder performance and detract from the overall experience with the platform.
- Users find the **limited features** of the Netcore platform restrict their ability to implement complex marketing strategies.

#### What Are Recent G2 Reviews of Netcore Customer Engagement Platform?

**["Efficient Engagement with Agile Support"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942)**

**Rating:** 4.5/5.0 stars

_— Marcelo L._

[Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942)

**["Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)**

**Rating:** 5.0/5.0 stars

_— Yash G._

[Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)

#### What Are G2 Users Discussing About Netcore Customer Engagement Platform?

- [When was Netcore founded?](https://www.g2.com/discussions/when-was-netcore-founded)
- [What is Netcore email?](https://www.g2.com/discussions/what-is-netcore-email)
- [What is Smartech Netcore?](https://www.g2.com/discussions/what-is-smartech-netcore)

### [Braze](https://www.g2.com/products/braze/reviews)

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,665

#### Who Is the Company Behind Braze?

- **Seller:** [Braze](https://www.g2.com/sellers/braze)
- **Company Website:** www.braze.com
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @Braze  
16,323 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5637ca0a6d3df02c8ef323e24bdd7e17a8bbb7dc9ec02cdf7be16ac67b91549e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F792882%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,297 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, CRM Specialist
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 54% Medium, 27% Large

#### What Do G2 Reviewers Say About Braze?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs.
- Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns.
- Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization.
- Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable.
- Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels.

##### Cons

- Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features.
- Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities.
- Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage.
- Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks.
- Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging.

#### What Are Recent G2 Reviews of Braze?

**["Smooth sailing"](https://www.g2.com/survey_responses/braze-review-8154150)**

**Rating:** 5.0/5.0 stars

_— Ákos V._

[Read full review](https://www.g2.com/survey_responses/braze-review-8154150)

**["Powerful multi-channel engagement platform"](https://www.g2.com/survey_responses/braze-review-7258144)**

**Rating:** 4.0/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/braze-review-7258144)

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Spotlight Categories

[Business Continuity Management (BCM) Software Solutions](https://www.g2.com/categories/business-continuity-management-software)

[Survey Software](https://www.g2.com/categories/survey)

[Enterprise Risk Management (ERM) Software](https://www.g2.com/categories/enterprise-risk-management-erm)

[Auto Dialer Software](https://www.g2.com/categories/auto-dialer)

[Performance Management Software](https://www.g2.com/categories/performance-management)

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- [Content Curation](/categories/content-curation)
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- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse WhatsApp Marketing Themes](/categories/whatsapp-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 9, 2026

WhatsApp marketing software enables businesses to leverage WhatsApp as a marketing channel through the WhatsApp Business API, streamlining the creation, automation, management, and analysis of personalized conversational, promotional, and transactional messages sent to subscribers on their mobile devices.

### Core Capabilities of WhatsApp Marketing Software

To qualify for inclusion in the WhatsApp Marketing category, a product must:

- Reach mobile users through business-led WhatsApp messaging
- Provide an opt-in opportunity for new WhatsApp subscribers
- Provide conversational, promotional, or transactional messaging capabilities
- Provide analytics or insights into WhatsApp marketing efforts

### Common Use Cases for WhatsApp Marketing Software

Marketing and customer support teams use WhatsApp marketing platforms to engage audiences through a high-open-rate mobile channel. Common use cases include:

- Sending targeted promotional and transactional messages to opted-in subscribers at scale
- Providing real-time customer support through two-way WhatsApp conversations
- Enhancing omnichannel marketing campaigns by integrating WhatsApp alongside other messaging channels

### How WhatsApp Marketing Software Differs from Other Tools

Most WhatsApp marketing platforms also include features found in [SMS marketing software](https://www.g2.com/categories/sms-marketing), [email marketing software](https://www.g2.com/categories/email-marketing), and [push notification software](https://www.g2.com/categories/push-notification), making them well-suited for teams building out a broader mobile messaging strategy. They integrate with [CRM software](https://www.g2.com/categories/crm) and other marketing platforms to enable coordinated omnichannel campaign execution.

### Insights from G2 on WhatsApp Marketing Software

Based on category trends on G2, message automation and subscriber engagement analytics stand out as the most valued capabilities. High message open rates and improved customer response rates stand out as primary outcomes of adoption.

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_89eea5138683887c3aa4aa79fcf1a179/whatsapp-business-platform.png "Product Avatar Image")](https://www.g2.com/products/whatsapp-business-platform/reviews)[WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews)[4.6/5(242)](https://www.g2.com/products/whatsapp-business-platform/reviews) | Conversational commerce with product catalogs in-chat | "Simple, Reliable Customer Communication with WhatsApp Business Platform" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image")](https://www.g2.com/products/insider-one/reviews)[Insider One](https://www.g2.com/products/insider-one/reviews)[4.8/5(1,415)](https://www.g2.com/products/insider-one/reviews) | Omnichannel journey orchestration with WhatsApp commerce | "Insider One unifies data and channels with a truly fluid Journey Orchestration" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_43a6224d46579e98e5e091bdfdfca6cb/wati.png "Product Avatar Image")](https://www.g2.com/products/wati/reviews)[Wati](https://www.g2.com/products/wati/reviews)[4.6/5(500)](https://www.g2.com/products/wati/reviews) | WhatsApp broadcast campaigns with chatbot automation | "Game-Changing WhatsApp Automation for Meta Ad Lead Follow-Up" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_344c9c12742a3d6ff404e7db3e38e8df/respond-io%282%29.png "Product Avatar Image")](https://www.g2.com/products/respond-io/reviews)[respond.io](https://www.g2.com/products/respond-io/reviews)[4.8/5(525)](https://www.g2.com/products/respond-io/reviews) | Omnichannel inbox with WhatsApp broadcast workflows | "No costs per user, intuitive flows, and AI support: a fluid and comprehensive platform" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_152556b476c2bc3b957aaa3b1f6b445a/webengage.png "Product Avatar Image")](https://www.g2.com/products/webengage/reviews)[WebEngage](https://www.g2.com/products/webengage/reviews)[4.5/5(768)](https://www.g2.com/products/webengage/reviews) | Omnichannel retention journeys with WhatsApp automation | "Powerful Customer Engagement and Marketing Automation" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_15cb1c9c6128b255855e8e983a135a65/indigitall.png "Product Avatar Image")](https://www.g2.com/products/indigitall/reviews)[indigitall](https://www.g2.com/products/indigitall/reviews)[4.8/5(458)](https://www.g2.com/products/indigitall/reviews) | WhatsApp customer service with omnichannel automation | "Intuitive, effective, and fast" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1bccbd6e9e586f32ee241d9c88945381/msg91.jpg "Product Avatar Image")](https://www.g2.com/products/msg91/reviews)[MSG91](https://www.g2.com/products/msg91/reviews)[4.5/5(199)](https://www.g2.com/products/msg91/reviews) | OTP authentication and transactional WhatsApp workflows | "Reliable, Fast SMS Delivery with Transparent, Reasonable Pricing" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image")](https://www.g2.com/products/activecampaign/reviews)[ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)[4.4/5(14,779)](https://www.g2.com/products/activecampaign/reviews) | Multi-channel automation with WhatsApp via webhooks | "Powerful Automations and Reporting That Drive Strategic Decisions" |

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