# Best Account-Based Analytics Software - Page 3

*By [Julie Jung](https://research.g2.com/insights/author/julie-jung)*

HubSpot Marketing Hub is the top-ranked account-based analytics software in 2026, rated 4.4 out of 5 on G2 based on 14,800+ verified reviews. For teams prioritizing dark-funnel intent signals and Salesforce alignment, 6sense Revenue Marketing delivers predictive account prioritization. Notably, Fibbler achieves the highest user rating at 4.9 stars, though with a smaller review base focused on LinkedIn-to-pipeline attribution.

1. HubSpot Marketing Hub — 4.4/5 (14,800+ reviews): CRM-native account engagement and attribution tracking
2. 6sense Revenue Marketing — 4.3/5 (1,400+ reviews): Dark-funnel account prioritization with Salesforce-native intent signals
3. Demandbase One — 4.4/5 (1,900+ reviews): Account-level intent analytics with CRM orchestration
4. AdRoll ABM (Formerly RollWorks) — 4.3/5 (600+ reviews): Account-level intent tracking inside CRM pipelines
5. Fibbler — 4.9/5 (30+ reviews): LinkedIn ads attribution to pipeline and revenue

*Updated June 2026. Based on 2026 G2 verified review data across 5 products.*


Account-Based Analytics software provides account-based results metrics, such as percentage of target accounts reached or lead-to-account mapping, to analyze the efficacy of a user’s account-based marketing (ABM) strategy. ABM strategies are useful for a business because they allow marketing teams to expend the most resources on prospects that have a high conversion probability. Account-Based Analytics tools enable marketing teams to analyze the efficacy of their ABM strategy to ensure they are targeting the correct prospects. They also use this software to inform future ABM strategies. Marketing teams use Account-Based Analytics software to measure the quality of leads generated from their ABM initiatives.

Account-Based Analytics software is generally implemented in conjunction with other ABM solutions such as [marketing account mangement software](https://www.g2.com/categories/marketing-account-management) or [marketing account intelligence software](https://www.g2.com/categories/marketing-account-intelligence). Many Account-Based Analytics tools have some account-based content execution functionality.

To qualify for inclusion in the Account-Based Analytics category, a product must:

- Provide account-based results metrics, such as percentage of target accounts reached
- Integrate with a sales database that can provide the data necessary for lead-to-account mapping





## Top Account-Based Analytics Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,165 reviews) | CRM-native account engagement and attribution tracking | "[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)" |
| 2 | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.3/5.0 (1,419 reviews) | Dark-funnel account prioritization with Salesforce-native intent signals | "[A Great tool for finding your leads if you got some money](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12602909)" |
| 3 | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5.0 (1,941 reviews) | Account-level intent analytics with CRM orchestration | "[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)" |
| 4 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (646 reviews) | Account-level intent tracking inside CRM pipelines | "[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)" |
| 5 | [Fibbler](https://www.g2.com/products/fibbler/reviews) | 4.9/5.0 (32 reviews) | LinkedIn ads attribution to pipeline and revenue | "[Effortless Attribution Analysis with Fibbler](https://www.g2.com/survey_responses/fibbler-review-11971850)" |
| 6 | [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) | 4.5/5.0 (3,395 reviews) | Intent-driven account targeting and audience activation | "[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)" |
| 7 | [Influ2](https://www.g2.com/products/influ2/reviews) | 4.6/5.0 (158 reviews) | Contact-level ad engagement analytics for ABM | "[Essential CBM Tool with Smooth Onboarding](https://www.g2.com/survey_responses/influ2-review-12513408)" |
| 8 | [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) | 4.3/5.0 (257 reviews) | Intent-driven account prioritization with multi-channel ABM | "[Clear Intent Signals, Great Dashboards, and Fantastic Support](https://www.g2.com/survey_responses/madison-logic-platform-review-12713269)" |
| 9 | [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) | 4.7/5.0 (142 reviews) | Salesforce-native multi-touch revenue attribution | "[Aligning with my Marketing Goals](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)" |
| 10 | [Metadata.io](https://www.g2.com/products/metadata-io/reviews) | 4.6/5.0 (293 reviews) | Multi-channel ABM attribution inside Salesforce pipelines | "[Metadata.io Streamlines Multi-Channel Campaigns and Boosts ROI](https://www.g2.com/survey_responses/metadata-io-review-12547989)" |


## How Many Account-Based Analytics Software Products Does G2 Track?
**Total Products under this Category:** 67

### Category Stats (Jul 2026)
- **Average Rating**: 4.46/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Albacross (+0.09%) - Among all products in this category, Albacross recorded the largest rating increase compared to last month
*Last updated: July 02, 2026*


## How Does G2 Rank Account-Based Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 30,600+ Authentic Reviews
- 67+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Account-Based Analytics Software Is Best for Your Use Case?

- **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
- **Highest Performer:** [Fibbler](https://www.g2.com/products/fibbler/reviews)
- **Easiest to Use:** [Fibbler](https://www.g2.com/products/fibbler/reviews)
- **Top Trending:** [Fibbler](https://www.g2.com/products/fibbler/reviews)
- **Best Free Software:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)


---

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Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterprises with $100M+ in revenue to integrate, enrich, and analyze data across teams, and compare performance to industry benchmarks. Clients leverage Octane11’s out-of-the-box visualizations or deliver enhanced data to the BI tool, CDP, CRM, or other endpoint of their choice. Octane11 truly is the missing link in the B2B data stack that turns siloed data into actionable insights and improved performance at a fraction of the time and cost.



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---

## What Are the Top-Rated Account-Based Analytics Software Products in 2026?
### 1. [Heeet](https://www.g2.com/products/heeet/reviews)
Heeet is a multi-touch tracking and attribution solution to track and credit every customer interaction across channels, giving businesses a clear, data-driven view of what drives conversions and ROI.


**Average Rating:** 4.8/5.0
**Total Reviews:** 3

**Who Is the Company Behind Heeet?**

- **Seller:** [Heeet](https://www.g2.com/sellers/heeet)
- **Year Founded:** 2020
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** https://www.linkedin.com/company/heeet (6 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 67% Mid-Market


#### What Are Heeet's Pros and Cons?

**Pros:**

- Attribution Tracking (2 reviews)
- Customer Support (2 reviews)
- Ease of Use (2 reviews)
- Helpful (2 reviews)
- Analytics (1 reviews)



### What Do G2 Reviewers Say About Heeet?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Heeet's **attribution tracking** essential for linking LinkedIn engagement to revenue and optimizing marketing strategies.
- Users commend Heeet for its **exceptional customer support** , with quick responses and helpful guidance throughout setup.
- Users appreciate the **ease of use** of Heeet, making setup and tracking seamless and efficient for all needs.
- Users highlight the **exceptional customer service** of Heeet, appreciating the quick assistance and seamless setup process.
- Users find Heeet's **analytics integration** with Salesforce invaluable for tracking SEO performance effectively.


#### What Are Recent G2 Reviews of Heeet?

**"[Heeet Delivers Clarity on Conversion Channels for Education Sales](https://www.g2.com/survey_responses/heeet-review-11865030)"**

**Rating:** 4.5/5.0 stars
*— Carl K.*

[Read full review](https://www.g2.com/survey_responses/heeet-review-11865030)

---

**"[Unmatched Attribution and Stellar Support](https://www.g2.com/survey_responses/heeet-review-12240198)"**

**Rating:** 5.0/5.0 stars
*— Russell M.*

[Read full review](https://www.g2.com/survey_responses/heeet-review-12240198)

---



### 2. [Agent3 Spotlight](https://www.g2.com/products/agent3-spotlight/reviews)
Spotlight is a powerful insight curation tool. Highly experienced analysts use it to deliver a managed service or you can harness the power yourself. The tool allows you to package insights and news into digestible reports. These can be customised for each user and user type.


**Average Rating:** 4.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Agent3 Spotlight?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)

**Who Is the Company Behind Agent3 Spotlight?**

- **Seller:** [agent3](https://www.g2.com/sellers/agent3)
- **Year Founded:** 2013
- **HQ Location:** London, England, United Kingdom
- **Twitter:** @weareagent3 (676 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/agent3 (76 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market



#### What Are Recent G2 Reviews of Agent3 Spotlight?

**"[Great experience](https://www.g2.com/survey_responses/agent3-spotlight-review-3501236)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Automotive*

[Read full review](https://www.g2.com/survey_responses/agent3-spotlight-review-3501236)

---


#### What Are G2 Users Discussing About Agent3 Spotlight?

- [What is Agent3 Spotlight used for?](https://www.g2.com/discussions/agent3-spotlight-what-is-agent3-spotlight-used-for)
- [What is Agent3 Spotlight used for?](https://www.g2.com/discussions/what-is-agent3-spotlight-used-for)

### 3. [Align.ly Attribution](https://www.g2.com/products/align-ly-attribution/reviews)
Align.ly is a tool that works with Salesforce Campaigns, with the objetive to make campaings work better.


**Average Rating:** 5.0/5.0
**Total Reviews:** 2
**How Do G2 Users Rate Align.ly Attribution?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Market Insights :** 10.0/10 (Category avg: 8.2/10)
- **Lead Analysis :** 10.0/10 (Category avg: 8.4/10)
- **Segmentation :** 10.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Align.ly Attribution?**

- **Seller:** [Align.ly](https://www.g2.com/sellers/align-ly)
- **Year Founded:** 2017
- **HQ Location:** Newburyport, US
- **Twitter:** @alignly (22 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/align.ly/ (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Enterprise, 50% Small-Business



#### What Are Recent G2 Reviews of Align.ly Attribution?

**"[App exchange package - lead to account](https://www.g2.com/survey_responses/align-ly-attribution-review-6487084)"**

**Rating:** 5.0/5.0 stars
*— Rakesh C.*

[Read full review](https://www.g2.com/survey_responses/align-ly-attribution-review-6487084)

---

**"[.Align.ly ](https://www.g2.com/survey_responses/align-ly-attribution-review-3557809)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Information Technology and Services*

[Read full review](https://www.g2.com/survey_responses/align-ly-attribution-review-3557809)

---


#### What Are G2 Users Discussing About Align.ly Attribution?

- [What is Align.ly Attribution used for?](https://www.g2.com/discussions/what-is-align-ly-attribution-used-for)

### 4. [MightySignal ABM4M](https://www.g2.com/products/mightysignal-abm4m/reviews)
The key to unlocking the power of ABM4M is MightySignal's Salesforce Integration. Once you install our Salesforce Integration, you'll have an ongoing record of every account in your target market. As a result, you won't waste time aimlessly searching for customers--you'll always know who they are are which ones are most important. You'll be able to use ABM4M to power all go-to-market functions of your business.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate MightySignal ABM4M?**

- **Segmentation :** 10.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind MightySignal ABM4M?**

- **Seller:** [MightySignal](https://www.g2.com/sellers/mightysignal)
- **Year Founded:** 2014
- **HQ Location:** Las Vegas, Nevada
- **Twitter:** @MightySignal (470 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4539042/

**Who Uses This Product?**
- **Company Size:** 50% Enterprise, 50% Small-Business



#### What Are Recent G2 Reviews of MightySignal ABM4M?

**"[Best and smooth experience](https://www.g2.com/survey_responses/mightysignal-abm4m-review-3788360)"**

**Rating:** 5.0/5.0 stars
*— Sandesh V.*

[Read full review](https://www.g2.com/survey_responses/mightysignal-abm4m-review-3788360)

---

**"[Optimal and seamless experience plus lots of value for the price](https://www.g2.com/survey_responses/mightysignal-abm4m-review-8705488)"**

**Rating:** 4.5/5.0 stars
*— Poya O.*

[Read full review](https://www.g2.com/survey_responses/mightysignal-abm4m-review-8705488)

---


#### What Are G2 Users Discussing About MightySignal ABM4M?

- [What is MightySignal ABM4M used for?](https://www.g2.com/discussions/what-is-mightysignal-abm4m-used-for)

### 5. [Mutiny](https://www.g2.com/products/mutinex0-mutiny/reviews)
Mutinex GrowthOS is next generation market mix modelling powered by the gold-standard in econometrics and machine learning.​​ GrowthOS is the market mix modelling SaaS platform that is helping markets to make better decisions. - Make investment decisions with confidence - Improve marketing ROI by up to 15% - Increase the speed of decision making with regular data refreshes (no more static presentations) - Model factors like brand equity, channel performance and macro economic inputs GrowthOS analyses billions of dollars in marketing spend each month from brands including Samsung, Intuit and Asahi. We help brands that are ready to improve their marketing ROI.


**Average Rating:** 2.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Mutiny?**

- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 9.2/10)

**Who Is the Company Behind Mutiny?**

- **Seller:** [Mutinex](https://www.g2.com/sellers/mutinex)
- **Year Founded:** 2017
- **HQ Location:** South Melbourne, AU
- **LinkedIn® Page:** https://au.linkedin.com/company/mutinygroup (91 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market





### 6. [BI Pro](https://www.g2.com/products/bi-pro/reviews)
Boardroom Insiders gives you the intelligence you need on the executives that matter most. Our database of 30,000+ detailed executive profiles has become a go-to resource for enterprise sales and marketing teams, with information on everything from personal interests to business priorities. Elevate the impact of your pitch today Boardroom Insiders is an Altrata company, a part of Euromoney PLC. Altrata is comprised of five distinct offerings: BoardEx, Boardroom Insiders, RelSci, WealthEngine, and Wealth-X. Together, we provide data and intelligence on the most impactful people to our clients' success.



**Who Is the Company Behind BI Pro?**

- **Seller:** [BOARDROOM INSIDERS](https://www.g2.com/sellers/boardroom-insiders)
- **HQ Location:** New York, New York, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/altrata (1,208 employees on LinkedIn®)






### 7. [Campaign Strategy](https://www.g2.com/products/campaign-strategy/reviews)
Landbase's Campaign Strategy solution leverages advanced Agentic AI to automate and optimize go-to-market campaigns, enabling businesses to efficiently generate and manage high-converting outreach efforts. By integrating comprehensive data analysis with multi-channel orchestration, Landbase empowers teams to execute personalized campaigns that drive engagement and accelerate pipeline growth.



**Who Is the Company Behind Campaign Strategy?**

- **Seller:** [Landbase](https://www.g2.com/sellers/landbase)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://www.linkedin.com/company/landbase (74 employees on LinkedIn®)
- **Phone:**  +1 707-400-0759






### 8. [Domain Management](https://www.g2.com/products/domain-management/reviews)
Landbase's Domain Management feature is a comprehensive solution designed to streamline the technical configuration and ongoing maintenance of email sending infrastructures. It automates critical processes such as domain registration, verification, and health monitoring, ensuring optimal email deliverability and compliance with authentication standards.



**Who Is the Company Behind Domain Management?**

- **Seller:** [Landbase](https://www.g2.com/sellers/landbase)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://www.linkedin.com/company/landbase (74 employees on LinkedIn®)
- **Phone:**  +1 707-400-0759






### 9. [Intelligent ABM](https://www.g2.com/products/intelligent-abm/reviews)
SWZD’s Intelligent ABM helps you plan and execute a more effective conversion-powered ABM strategy with best-in-class data. SWZD and Aberdeen have partnered to provide B2B tech sellers with unparalleled scale, quality and diversity of data. With the combination of SWZD’s first-party and Aberdeen’s third-party data insights, you can now get visibility into the entire buying collective - from the boardroom to the server room. Leverage this actionable intent data to identify, prioritize, and engage with accounts based on actual propensity to buy.



**Who Is the Company Behind Intelligent ABM?**

- **Seller:** [Ziff Davis](https://www.g2.com/sellers/ziff-davis)
- **Year Founded:** 1995
- **HQ Location:** New York
- **Twitter:** @ziffdavis (1,426 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ziff-davis-inc/ (6,678 employees on LinkedIn®)
- **Ownership:** NASDAQ: ZD






### 10. [LeadTalk](https://www.g2.com/products/leadtalk/reviews)
Turn ideal customer profiles into actionable target accounts instantly. LeadTalk empowers sales and marketing teams to identify and prioritize high-fit accounts, helping you focus on what matters most: closing deals and driving revenue.



**Who Is the Company Behind LeadTalk?**

- **Seller:** [Bounti Labs](https://www.g2.com/sellers/bounti-labs)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 11. [MarketSizer](https://www.g2.com/products/marketsizer/reviews)
Win, Grow and Retain the Right Accounts Faster - Built for GTM SaaS teams at Live Chat, Help Desk, and Customer Support Companies - MarketSizer helps you acquire, retain, and grow your customer base with real-time competitive subscription insights.



**Who Is the Company Behind MarketSizer?**

- **Seller:** [MarketSizer](https://www.g2.com/sellers/marketsizer)
- **Year Founded:** 2023
- **HQ Location:** Dublin, IE
- **LinkedIn® Page:** https://www.linkedin.com/company/data-driven-decisions-marketsizer/ (13 employees on LinkedIn®)






### 12. [Mperativ Revenue Marketing Platform](https://www.g2.com/products/mperativ-revenue-marketing-platform/reviews)
Mperativ is the leading Agentic AI-powered revenue marketing platform—built to automate insights, deliver accurate revenue attribution, connect GTM activities to real revenue, and empower marketers to lead with intelligence, not intuition. Unlike traditional AI tools that simply execute tasks, Mperativ’s Agentic AI redefines marketing analytics—uncovering hidden patterns, predicting outcomes, and guiding strategy with precision. With Mperativ, you move beyond fragmented metrics, manual dashboards, and reactive reporting—unlocking a faster, smarter path to measurable marketing impact and executive credibility. Who Uses Mperativ? Mperativ powers B2B marketing leaders and revenue marketing teams who are ready to move beyond fragmented attribution and reactive reporting. Our platform is built for marketing professionals who need to demonstrate clear revenue impact, defend budgets with confidence, and lead strategic conversations at the executive level—helping them stay ahead in the Agentic AI era. Like AskNicely, who transformed their GTM engine and achieved $84,000 in annual platform savings while gaining AI-powered executive insights and end-to-end visibility across campaigns, accounts, and revenue performance. Why Mperativ Is Different — and Why Teams Choose It: Agentic AI Built for Marketers, Not Just Machines Turn overwhelming data into clear, actionable executive narratives. Mperativ’s Agentic AI doesn’t just automate tasks—it automates strategic understanding, giving you real-time, executive-ready insights. Revenue-First Focus, Not Vanity Metrics Track marketing’s true contribution to pipeline, sales acceleration, and revenue growth. Mperativ connects every GTM activity to business outcomes that matter. Full Demand Engine Visibility Integrate seamlessly with your MarTech stack to uncover what’s driving engagement, pipeline, and conversion—at both the lead and account level. Real-Time Campaign Optimization Scale high-performing activities and cut waste instantly with AI-powered, up-to-the-minute recommendations. Proactive Pipeline Forecasting Move from reactive reporting to proactive control with AI-driven pipeline predictions that help you course-correct before problems arise. Clear, Credible Revenue Attribution Prove marketing’s influence across the funnel with precision attribution, making it easy to win executive trust and secure future investment



**Who Is the Company Behind Mperativ Revenue Marketing Platform?**

- **Seller:** [Mperativ](https://www.g2.com/sellers/mperativ)
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://www.linkedin.com/company/mperativ (19 employees on LinkedIn®)






### 13. [Outbound Personalization](https://www.g2.com/products/outbound-personalization/reviews)
Userled's Personalized Outreach solution empowers marketing and sales teams to create and deliver highly tailored content, enhancing engagement and conversion rates throughout the buyer journey. By leveraging AI-driven personalization, Userled enables the rapid generation of customized email banners, landing pages, and other outreach assets, ensuring each prospect receives content that resonates with their specific needs and interests.



**Who Is the Company Behind Outbound Personalization?**

- **Seller:** [Userled](https://www.g2.com/sellers/userled)
- **Year Founded:** 2023
- **HQ Location:** London
- **LinkedIn® Page:** https://www.linkedin.com/company/userled/ (28 employees on LinkedIn®)






### 14. [Pipeline360](https://www.g2.com/products/pipeline360/reviews)
Pipeline360 helps B2B marketers generate a greater volume of higher-quality leads to build a more predictable pipeline. It offers an integrated media solution that combines: Content syndication, allowing businesses to distribute their content to a wider audience through its globally compliant marketplace of 1st party data providers Digital advertising, helping businesses create and run targeted advertising campaigns Account intelligence, providing businesses with data and insights about their target accounts Pipeline360 also provides real-time analytics, lead validation and standardization, and enhanced segmentation to ensure the quality and compliance of leads from various channels.


**Average Rating:** 4.4/5.0
**Total Reviews:** 5
**How Do G2 Users Rate Pipeline360?**

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.2/10)

**Who Is the Company Behind Pipeline360?**

- **Seller:** [Pipeline360](https://www.g2.com/sellers/pipeline360-73d4acaa-4017-4982-877f-3b7c68cc6ed8)
- **Year Founded:** 2025
- **HQ Location:** Boulder , US
- **LinkedIn® Page:** https://www.linkedin.com/company/pipeline360/ (77 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software
- **Company Size:** 80% Enterprise, 20% Mid-Market



#### What Are Recent G2 Reviews of Pipeline360?

**"[Interstate Market Place Review](https://www.g2.com/survey_responses/pipeline360-review-8704850)"**

**Rating:** 5.0/5.0 stars
*— Kaitlyn B.*

[Read full review](https://www.g2.com/survey_responses/pipeline360-review-8704850)

---

**"[Easy to use platform based on user reviews](https://www.g2.com/survey_responses/pipeline360-review-8741285)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Computer Software*

[Read full review](https://www.g2.com/survey_responses/pipeline360-review-8741285)

---



### 15. [RevvedUp.ai](https://www.g2.com/products/revvedup-ai/reviews)
RevvedUp.ai is an AI-driven platform designed to revolutionize B2B sales and marketing by automating personalized prospect engagement. It enables revenue teams to create highly relevant and impactful content tailored to each buyer's needs, thereby enhancing the entire sales cycle.



**Who Is the Company Behind RevvedUp.ai?**

- **Seller:** [RevvedUp.ai](https://www.g2.com/sellers/revvedup-ai)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://www.linkedin.com/company/revvedupai/ (20 employees on LinkedIn®)






### 16. [Sightfull](https://www.g2.com/products/sightfull/reviews)
Sightfull is the first fully automated revenue analysis and optimization solution for SaaS companies. The platform is trusted by some of the fastest-growing SaaS companies, including Wiz, OPSWAT, Vast, and Armis. Our platform, designed exclusively for business users, empowers revenue leaders with complete insight into their revenue engine, enabling the creation and optimization of an effective GTM strategy. With a few clicks, our platform aligns your revenue data, offering pre-calculated metrics and templates tailored to various business use cases (link attached below). This intuitive analysis platform delivers insights within moments, bypassing the prolonged duration of alternative solutions, and is designed for user-friendly analysis, eliminating the need for technical expertise. You can explore our templates here https://www.sightfull.com/metrics-library/


**Average Rating:** 4.8/5.0
**Total Reviews:** 3

**Who Is the Company Behind Sightfull?**

- **Seller:** [Sightfull](https://www.g2.com/sellers/sightfull)
- **HQ Location:** Tel Aviv, IL
- **LinkedIn® Page:** https://www.linkedin.com/company/sightfull (16 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 67% Mid-Market, 33% Enterprise



#### What Are Recent G2 Reviews of Sightfull?

**"[Transformative Reporting Tool for Sales and Marketing Ops](https://www.g2.com/survey_responses/sightfull-review-10015141)"**

**Rating:** 5.0/5.0 stars
*— Brittany C.*

[Read full review](https://www.g2.com/survey_responses/sightfull-review-10015141)

---

**"[Amazing and extremely helpful tool for FP&A Reporting](https://www.g2.com/survey_responses/sightfull-review-9999838)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Computer & Network Security*

[Read full review](https://www.g2.com/survey_responses/sightfull-review-9999838)

---



### 17. [Think ABM](https://www.g2.com/products/think-abm/reviews)
Think ABM helps businesses unleash their sales potential by providing qualified leads and targeted customer profiling using the power of AI and Machine



**Who Is the Company Behind Think ABM?**

- **Seller:** [Think ABM](https://www.g2.com/sellers/think-abm)
- **HQ Location:** London, GB
- **Twitter:** @think_abm (12 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/69712054 (35 employees on LinkedIn®)







## What Is Account-Based Analytics Software?

[Account-Based Marketing Software](https://www.g2.com/categories/account-based-marketing)

## What Software Categories Are Similar to Account-Based Analytics Software?

- [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)
- [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)
- [Account Data Management Software](https://www.g2.com/categories/account-data-management)
- [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence)
- [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms)
- [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising)
- [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences)


---

## How Do You Choose the Right Account-Based Analytics Software?

### What You Should Know About Account-Based Analytics Software

### What is Account-Based Analytics Software?

Account-Based Analytics software provides marketers with a complete picture of how their account-based marketing (ABM) initiatives are impacting the sales pipeline and overall revenue. Similar to [attribution software](https://www.g2.com/categories/attribution), Account-Based Analytics software can help determine the success of an ABM campaign by attributing a closed sale to an ABM tactic. It’s not only important to report on the percentage of accounts reached but also whether you’re increasing interactions with identified individuals within your targeted accounts.

Account-Based Analytics software assists with tracking overall engagement with your ABM campaigns, including trends around targeted accounts, contact engagement within targeted accounts, and which campaigns are creating the most opportunities and closing deals. Additionally, Account-Based Analytics software will help you allocate your resources and marketing budget more efficiently because you’ll be able to identify which ABM efforts provide the greatest ROI.

Key Benefits of Account-Based Analytics Software

- Identify content channels and strategies that are effective at moving accounts through the funnel
- Measure engagement across targeted accounts within ABM campaigns
- Attribute revenue and ROI of all ABM campaigns
- Compare spending across accounts
- Integrate with a sales database to build credibility and trust within your company by showcasing results of ABM initiatives

### Why Use Account-Based Analytics Software?

It’s imperative to track the impact your ABM campaigns are having on targeted accounts to optimize your efforts. Identifying high-value accounts and contacts within those accounts is important, but it can also be time-consuming. Account-Based Analytics software will help identify which personalization tactics are working for certain accounts and which ones aren’t working quite as well. You will also be able to consolidate all of your data that has been captured across myriad accounts, channels, and campaigns, and integrate it into your sales database to get a 360-degree view of all your targeted accounts.

### Who Uses Account-Based Analytics Software?

An account-based marketing approach requires alignment of both sales and marketing, which is more fondly known as “smarketing." Smarketing requires sales and marketing to work toward the same goal and collaborate on identifying targeted accounts. When deploying an ABM approach, it’s necessary for marketers to operate with a sales mindset, which means, as opposed to targeting individual buyers, focusing on targeted accounts and then identifying the decision-makers within those accounts. Sales can help marketers identify the best content to use since they have firsthand experience of what content resonates with buyers. Sales can then help track which content is performing better with targeted accounts using Account-Based Analytics software. While sales and marketing are both involved in an ABM approach, marketers would typically be the ones tracking how ABM campaigns are performing.

**B2B marketers —** B2B marketers at companies of any size can benefit from using an ABM approach and Account-Based Analytics software. Marketers can use Account-Based Analytics software to generate account-based results metrics, which are useful to get a better understanding of their company’s overall target audience. Subsequently, marketers can then determine what types of content and methods of delivery resonate with their target accounts to obtain better results with their ABM efforts.

### Account-Based Analytics Software Features

As a marketer, it's crucial to be able to show results from any and all campaigns that you execute. Account-Based Analytics software will enable you to highlight outcomes with the help of the features listed below.

**Lead intelligence —** In ABM, lead intelligence refers to the data you gather across your targeted account segments. Even though you are targeting accounts, you still need to focus on the individuals within those accounts, which includes identifying demographics and behavioral information. You can leverage Account-Based Analytics software to help you gather insights, create buyer personas, and then hyperpersonalize content that resonates with that audience, all of which will help you tailor your ABM approach. Account-level insights highlight engagement across accounts, including the assets your targeted accounts are downloading, the leads you are generating within those accounts, and the correlation between ad exposure and website visits. These types of insights can help you sift through and translate your account engagement across channels and contact-level engagement within an account.

Market insights are also vital when it comes to gathering intent data across your targeted accounts. Intent data will let you know what your targeted accounts are likely going to do next and when they are ready to buy. Account-Based Analytics software will allow you to get updates on your accounts’ online activities, for example, when they are featured in the news, what they are saying online, what articles they are reading, and what social media channels they are visiting.

**Lead management —** Even with an ABM approach, you still need to manage all of your leads and prioritize high-potential accounts that are most likely to convert to sales. The lead management feature within Account-Based Analytics software will help you segment customer and prospect data and also assist you in identifying and distributing accounts internally to team members.

**Omnichannel tracking —** Account-Based Analytics software can provide an omnichannel tracking feature, which is similar to a multi-touch attribution model. This means that you will be able to attribute revenue to certain media channels and touchpoints throughout the consumer’s journey. For this to be effective, however, you will need to ensure that the correct leads are mapped to the appropriate accounts you are targeting. Omnichannel tracking will provide tracking across multiple digital advertising channels such as video, mobile, and social media, as well as offline channels.

**Revenue planning —** If you can attribute revenue to specific ABM campaigns, you can subsequently allocate your future marketing budget to other campaigns based on the predicted amount of incoming revenue. Account-Based Analytics software is able to assist in mapping out your resources and budgeting appropriately across your ABM strategy.

**Customization —** Marketers can measure success in different ways but will want to focus on tracking distinct metrics. A customization feature will allow you to create custom reports that align with your company’s specific goals. Some custom reports can include overall target account tracking, opportunities opened, and custom pipeline dashboards.

#### Additional Features

**Opportunity timeline —** This feature will provide a timeline to visualize the effects of individual campaigns, leads, and other opportunities. A timeline will allow you to map every ABM campaign to a touchpoint on a timeline so you can pinpoint exactly where your lead interacted with your company and when that lead successfully converted to a sale. Additional metrics you can identify within this opportunity timeline include any contact or activity missing from lost opportunities and any actions you could have taken to prevent a lost opportunity.

### Potential Issues with Account-Based Analytics Software

**Sales and marketing alignment —** As mentioned previously, it’s imperative for sales and marketing to work in tandem when initiating ABM campaigns to targeted accounts. Marketers and sales need to be aligned when it comes to segmenting targeted accounts and how to personalize ABM efforts toward those accounts. Without this alignment, it will prove difficult to gain the full benefits from Account-Based Analytics software because marketing will want to identify and analyze certain account insights, while sales will want to look at insights that are completely different.

### Software and Services Related to Account-Based Analytics Software

**Attribution software —** Marketing attribution software is used by companies to determine how actions, events, or touchpoints during the prospecting and sales processes contribute to the success of their marketing and sales efforts. Companies leverage marketing attribution software to assign a value to any factor that may have had a contribution to the success of a sale, based on the influence it had on the customer or prospect during their interactions with the company. Account-Based Analytics software will also provide metrics on which channels or content attributed to a targeted account converting into a customer (i.e., generated revenue).

[**Account-based marketing software**](https://www.g2.com/categories/account-based-marketing) **—** Not surprisingly, Account-Based Analytics software wouldn’t be significant without account-based marketing software. ABM software redirects marketing and sales departments away from general branding and lead generation strategies by identifying quality target accounts prior to implementing a tailored marketing strategy. Account-Based Analytics software helps marketers optimize their ABM efforts over time and prove ROI.

[**Account-based execution software**](https://www.g2.com/categories/account-based-execution) **—** Account-based execution software is often implemented as a part of a larger ABM strategy. This type of software facilitates the assembly of custom messaging based on prospect persona. It does this by delivering content on an account-by-account basis in several forms, such as website personalization, targeted advertising, and more. These tools assist sales teams by providing incisive information such as a prospect’s role within the company hierarchy or a prospect’s company segment. Account-Based Analytics software can then help marketers analyze what personalization strategies are working and which ones can be improved.

[**Marketing account intelligence software**](https://www.g2.com/categories/marketing-account-intelligence) **—** Commonly implemented with ABM software, marketing account intelligence software is used to develop a list of accounts that fit a user’s ideal customer profile by compiling insightful prospect data that goes beyond surface-level contact data. You will be able to understand industry and company trends, identify opportunities at targeted accounts, and manage data profiles with the help of marketing account intelligence software.