--- title: ABsmartly Reviews meta_title: 'ABsmartly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14 reviews by the users' company size, role or industry to find out how ABsmartly works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 14 scale: '5' date_modified: '2026-08-07' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # ABsmartly Reviews **Vendor:** AB Smartly **Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) **Average Rating:** 4.6/5.0 **Total Reviews:** 14 ## About ABsmartly Unlimited seats, metrics and experiments so you A/B test confidently and scale experimentation. ABsmartly is a leading experimentation platform designed for trustworthy A/B testing on web,email, app environments and more, both server-side, edge and client-side. The platform caters to various testing scenarios, including feature flags, split testing, multi-variant, multi-page, multi-platform, SEO tests, cross-device testing, among others to accelerate product growth. The ABsmartly platform is designed for product teams and experimentation teams outgrowing more mainstream tools and want the features, seats and real-time insights to scale experimentation and build better products. They might be considering building their own tool but don’t want the hassle, cost and maintenance of an in-house tool. Only GST engine on the market: Our Group Sequential Testing engine runs A/B tests 80% faster than any other A/B testing tool on the market. We also offer Fixed Horizon testing for those situations. Unlimited Everything: Run infinite experiments, add users, set goals, and more without limitations. Flexible, events-based pricing. Scale Experimentation: share, collaborate and democratise experimentation across the organisation Seamless Full-Stack Integration: API-first gets you up and running in 2 hours. Our lightweight SDKs simplify the integration process. Maintenance-Free Solution: A tool as powerful and flexible as in-house, we handle the upkeep so you can focus on your core business. Real-time Reports: Revolutionise product development with access to insistent insights and with live, up-to-the-minute reporting. Interaction Detection: Comprehensive detection across all tests, offering full factorial insights, surpassing typical multivariate methods. Powerful Data Analysis: Harness robust analytical tools to make trustworthy, strategic decisions. Data Deep Dives: Segment without restrictions. Dive deep into your data for granular insights. Private Cloud Hosting: Ensure top-notch security and performance with on-prem, dedicated cloud infrastructure. ## ABsmartly Pros & Cons **What users like:** - Users appreciate the **growing collaboration space** of ABsmartly, enhancing teamwork and experimentation effectively. (1 reviews) - Users appreciate the **comprehensive solutions** offered by ABsmartly, enhancing collaboration and efficiency across teams. (1 reviews) - Users highlight the **great customer service** of ABsmartly, appreciating timely support and effective problem resolution. (1 reviews) - Users appreciate the **development ease** of ABsmartly, finding it quick and easy to implement and integrate. (1 reviews) - Users find ABsmartly to be a **quick and easy platform** that simplifies advanced statistics for better results. (1 reviews) - Easy Setup (1 reviews) - Experimentation (1 reviews) - Features (1 reviews) - Filtering Features (1 reviews) - Implementation Ease (1 reviews) **What users dislike:** - Users note **inaccurate reporting** and express hope for improvements in future updates to ABsmartly. (1 reviews) - Users note **inadequate reporting** features in ABsmartly, but improvements are anticipated in future updates. (1 reviews) - Users note **integration issues** with Slack and Email, impacting overall collaboration and functionality within ABsmartly. (1 reviews) - Users note **poor management** in ABsmartly, citing the need for improved reporting and better Slack/Email integration. (1 reviews) - Users note **poor reporting** features in ABsmartly, but anticipate improvements coming soon. (1 reviews) ## ABsmartly Reviews ### 1. Great scalable source-code oriented tool for A/B Testing **Rating:** 4.0/5.0 stars **Reviewed by:** David R. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about ABsmartly?** It scales for many experiments and goals/metrics, in isolated environments. The SDK is easy to work with (frontend and backend), and the Full-on mode saves time for winning experiments. **What do you dislike about ABsmartly?** Missing tools to export data. But the A/B Smartly guys are always present to assist us with the business requirements. **What problems is ABsmartly solving and how is that benefiting you?** We are running A/B tests to improve conversion channels and increase monetization. Data collected by the platform helps us to make better decisions. The easiness to implement experiments from the backend and frontend allows us to reduce development time. ## ABsmartly Discussions - [What is A/B Smartly used for?](https://www.g2.com/discussions/what-is-a-b-smartly-used-for) - 1 comment - [View ABsmartly pricing details and edition comparison](https://www.g2.com/products/absmartly/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+15%3A34%3A56+-0500&secure%5Bsession_id%5D=dbcbf6d9-d1dc-456e-b3ed-d8ed5fd7138b&secure%5Btoken%5D=99cb2eda5a01ad2387cbbf9680f0f83447460695e34d64db4d68e00a51070ee5&format=llm_user) ## ABsmartly Features **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Computing** - Generative AI **Functionality** - Multi-Environment Control - Feature Testing **Experimental Design** - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **Analytics** - Reporting and Analytics - Visual Analytics **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Variation Testing** - A/B Testing - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top ABsmartly Alternatives - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (411 reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (915 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews)