# Best Mobile Attribution Platforms

## How Many Mobile Attribution Platforms Products Does G2 Track?

**Total Products under this Category:** 29

### Category Stats (Aug 2026)

- **Average Rating:** 4.57/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AppsFlyer (+0.04%) - Among all products in this category, AppsFlyer recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Mobile Attribution Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,200+ Authentic Reviews
- 29+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Mobile Attribution Platforms
 ![G2 Grid® for Mobile Attribution Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-attribution/grids.png?focus%5B%5D=19095&focus%5B%5D=18196&focus%5B%5D=66642&focus%5B%5D=70670&focus%5B%5D=19736&focus%5B%5D=1204013&focus%5B%5D=35877&focus%5B%5D=39519)

Highlighted products: Adjust, AppsFlyer, Singular, AppMetrica, Branch, Airbridge, Trackier, and Kochava.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-attribution/grids.json?focus%5B%5D=adjust&focus%5B%5D=appsflyer&focus%5B%5D=singular&focus%5B%5D=appmetrica&focus%5B%5D=branch&focus%5B%5D=airbridge&focus%5B%5D=trackier&focus%5B%5D=kochava)

**Sponsored**

### Adobe Journey Optimizer

Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=2060&secure%5Bchosen_at%5D=2026-08-02T07%3A46%3A26Z&secure%5Bdisplayable_resource_id%5D=71&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=71&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=169941&secure%5Bresource_id%5D=2060&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-attribution&secure%5Btoken%5D=1cb4bac3c3fe0fafa67b487a3dc6fac23a2855a77b41e72fa774c70fefd82c33&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fjourney-optimizer.html%3Fsdid%3DMQH8RV91%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url)

### [Adjust](https://www.g2.com/products/adjust/reviews)

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently.

**Average Rating:** 4.7/5.0

**Total Reviews:** 718

#### How Do G2 Users Rate Adjust?

- **Ease of Admin:** 8.8/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 8.5/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.4/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.8/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Adjust?

- **Seller:** [adjust.com](https://www.g2.com/sellers/adjust-com)
- **Company Website:** www.adjust.com
- **Year Founded:** 2012
- **HQ Location:** Berlin, Berlin
- **Twitter:** @adjustcom  
7,389 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=187f098c37807119ba4cef809eefb8e9583540a4884c4914fbd4fa52e6bcd521&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadjustcom%2F&secure%5Burl_type%5D=linkedin_company_website)  
470 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** UA Marketing, UA
- **Top Industries:** Marketing and Advertising, Computer Games
- **Company Size:** 48% Medium, 38% Small

#### What Do G2 Reviewers Say About Adjust?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Adjust to be **easy to use** , featuring a modern interface and straightforward access to important reports.
- Users praise the **responsive and knowledgeable customer support** of Adjust, enhancing their overall experience and satisfaction.
- Users value the **strong mobile attribution tracking** and fraud prevention features of Adjust for effective marketing performance.
- Users value the **easy access to reports** in Adjust, enhancing their tracking and analysis of user journeys.
- Users value the **strong mobile attribution tracking** of Adjust, enhancing understanding of installs and in-app events.

##### Cons

- Users experience **slow loading times** and delays with reports, impacting their efficiency and campaign monitoring.
- Users find Adjust's interface **overwhelmingly complex** for new users, making setup and navigation challenging.
- Users find the **pricing model too high** compared to alternatives, which can hinder adoption for smaller businesses.
- Users often face **dashboard issues** with slow loading times and limited customization options impacting analysis efficiency.
- Users experience **slow performance** with report loading and data transition, affecting efficiency during critical analysis periods.

#### What Are Recent G2 Reviews of Adjust?

**["Reliable Attribution and Powerful Analytics That Streamline User Acquisition"](https://www.g2.com/survey_responses/adjust-review-13149447)**

**Rating:** 5.0/5.0 stars

_— Linh N._

[Read full review](https://www.g2.com/survey_responses/adjust-review-13149447)

**["Intuitive Dashboard, Accurate Data, and Smooth Ad Network Integrations"](https://www.g2.com/survey_responses/adjust-review-12540919)**

**Rating:** 5.0/5.0 stars

_— Lutech F._

[Read full review](https://www.g2.com/survey_responses/adjust-review-12540919)

#### What Are G2 Users Discussing About Adjust?

- [What is https app adjust com?](https://www.g2.com/discussions/what-is-https-app-adjust-com)
- [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) - 1 comment
- [What is adjust used for?](https://www.g2.com/discussions/what-is-adjust-used-for)
- [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) - 1 comment

### [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 759

#### How Do G2 Users Rate AppsFlyer?

- **Ease of Admin:** 8.4/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 8.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.6/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.3/10 (Category avg: 9.0/10)

#### Who Is the Company Behind AppsFlyer?

- **Seller:** [AppsFlyer](https://www.g2.com/sellers/appsflyer)
- **Company Website:** www.appsflyer.com
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppsFlyer  
12,781 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bcf0d0dfc6ad7b2965ac0220b9aa0ea8511824305bd512f03c1ce4ea1854a152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2233984%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,537 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 42% Medium, 31% Small

#### What Do G2 Reviewers Say About AppsFlyer?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **comprehensive analytics** of AppsFlyer, facilitating accurate measurement and understanding of customer journeys.
- Users value the **comprehensive features** of AppsFlyer, enabling effective measurement, audience creation, and seamless integration.
- Users value the **simplicity and ease of use** in AppsFlyer's clean UI for enhanced campaign management.
- Users praise the **accurate cross-channel attribution** of AppsFlyer, leading to remarkable insights and informed decision-making.
- Users value the **accurate cross-channel attribution** of AppsFlyer, enhancing decision-making and ROI measurement in FinTech.

##### Cons

- Users find the **pricing of AppsFlyer excessively high** , complicating the decision-making process against competitors.
- Users report **data inaccuracy** with AppsFlyer, including inflated installs and unreliable performance tracking.
- Users criticize the **high pricing** of AppsFlyer, especially for smaller teams, leading to dissatisfaction and distrust.
- Users report serious **data management issues** , including inaccurate stats and limited download capabilities, undermining trust in the platform.
- Users criticize the **expensive pricing** of AppsFlyer, making it challenging for startups and smaller teams to afford.

#### What Are Recent G2 Reviews of AppsFlyer?

**["All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection"](https://www.g2.com/survey_responses/appsflyer-review-12950315)**

**Rating:** 4.5/5.0 stars

_— Екатерина ._

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12950315)

**["Powerful Attribution and In-Depth Analytics for Advanced Measurement"](https://www.g2.com/survey_responses/appsflyer-review-12953940)**

**Rating:** 4.5/5.0 stars

_— Наталья ._

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12953940)

#### What Are G2 Users Discussing About AppsFlyer?

- [What is AppsFlyer used for?](https://www.g2.com/discussions/appsflyer-what-is-appsflyer-used-for) - 1 upvote
- [What does AppsFlyer do?](https://www.g2.com/discussions/what-does-appsflyer-do)
- [What is AppsFlyer OneLink?](https://www.g2.com/discussions/what-is-appsflyer-onelink)
- [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) - 2 comments
- [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) - 3 comments, 1 upvote

### [Singular](https://www.g2.com/products/singular/reviews)

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights.

**Average Rating:** 4.5/5.0

**Total Reviews:** 518

#### How Do G2 Users Rate Singular?

- **Ease of Admin:** 8.9/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 8.7/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.8/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.6/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Singular?

- **Seller:** [Singular](https://www.g2.com/sellers/singular)
- **Company Website:** www.singular.net
- **Year Founded:** 2014
- **HQ Location:** Palo Alto, California
- **Twitter:** @TweetSingular  
1,316 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0847141c79afc034c2203bfbfdb76877ac8c9bb6d16fbb1283fca2a504f4262b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3739623%2F&secure%5Burl_type%5D=linkedin_company_website)  
361 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** User Acquisition Manager, Marketing Manager
- **Top Industries:** Computer Games, Financial Services
- **Company Size:** 52% Medium, 27% Small

#### What Do G2 Reviewers Say About Singular?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **exceptional customer support** of Singular, noting quick responses and effective problem-solving.
- Users find Singular to be **easy to implement and user-friendly** , enhancing their campaign management experience significantly.
- Users find Singular's **support and customer service invaluable** , providing timely assistance and tailored solutions effectively.
- Users appreciate the **flexibility and customization** of Singular, enhancing their data analysis and decision-making processes.
- Users value the **clear and user-friendly reporting** capabilities of Singular, enhancing campaign management and support.

##### Cons

- Users note the **poor interface design** of Singular, finding some workflows and UI elements unintuitive and cumbersome.
- Users find the **UI lacking** , as it requires additional support and flexibility for a smoother experience.
- Users note the **limited sharing options** and struggle with accuracy in conversions, impacting trust in performance data.
- Users note **data limitations** like incomplete conversions and delayed reporting, impacting campaign optimization and trust in results.
- Users experience **limited attribution capabilities** with Singular, resulting in gaps and inaccuracies in performance analysis for campaigns.

#### What Are Recent G2 Reviews of Singular?

**["Great Platform Backed by an Outstanding Team"](https://www.g2.com/survey_responses/singular-review-13176647)**

**Rating:** 5.0/5.0 stars

_— Santiago D._

[Read full review](https://www.g2.com/survey_responses/singular-review-13176647)

**["Singular Makes Cross-Channel Reporting and ROAS Tracking Fast and Easy"](https://www.g2.com/survey_responses/singular-review-12624145)**

**Rating:** 5.0/5.0 stars

_— Marko D._

[Read full review](https://www.g2.com/survey_responses/singular-review-12624145)

#### What Are G2 Users Discussing About Singular?

- [What is Singular used for?](https://www.g2.com/discussions/what-is-singular-used-for)

### [AppMetrica](https://www.g2.com/pt/products/appmetrica/reviews)

AppMetrica é uma ferramenta de análise de aplicativos móveis acessível e confiável (sim, é possível) que fornece uma análise abrangente do comportamento dos usuários do seu aplicativo móvel, receita no aplicativo, campanhas de aquisição móvel e crashlytics. Lançado em 2013, permite que mais de 60.000 aplicativos móveis como Azur Games, METRO, Burger King, Brave Stars em todo o mundo encontrem insights acionáveis e maximizem sua receita de aplicativos. AppMetrica é usado por equipes de aquisição de usuários, gerentes de produto, gerentes de receita e especialistas em análise em várias indústrias. Por que mudar para o AppMetrica: - Você precisa de mais funcionalidades da sua ferramenta atual de análise de produtos, ou seja, funis, segmentação e dados em nível de usuário. - Você está expandindo suas campanhas de aquisição de usuários além do Google Ads e precisa de um MMP. - Sua análise de produto atual ou MMP é muito cara. - Você está sobrecarregado com dados e quer uma maneira fácil de encontrar insights para o crescimento do seu aplicativo. - Você valoriza suporte de alta qualidade 24/7. Afinal, não há necessidade de mudar, você pode usar o AppMetrica como uma fonte alternativa de verdade. Basta criar uma conta gratuita. Para mais informações, visite: https://appmetrica.yandex.com/about

**Average Rating:** 4.5/5.0

**Total Reviews:** 45

#### How Do G2 Users Rate AppMetrica?

- **Facilidade de administração:** 8.5/10 (Category avg: 8.7/10)
- **Painéis personalizados:** 8.6/10 (Category avg: 8.3/10)
- **Atribuição multiplataforma:** 8.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind AppMetrica?

- **Vendedor:** [Yandex Ads](https://www.g2.com/pt/sellers/yandex-ads-e441ccd6-b61b-4c05-9dbd-dcd292fbc45d)
- **Ano de Fundação:** 2004
- **Localização da Sede:** Dubai
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4963c252d3db15966c13afea69d9564fe021bf6efafc42f209013ec5e7917c33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fyndxforapps&secure%5Burl_type%5D=linkedin_company_website)  
18 funcionários no LinkedIn®
- **Propriedade:** AppMetrica
- **Receita Total (USD mm):** $218,344

#### Who Uses This Product?

- **Top Industries:** Jogos de Computador, Tecnologia da Informação e Serviços
- **Company Size:** 61% Small, 30% Medium

#### What Do G2 Reviewers Say About AppMetrica?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários acham a interface do AppMetrica **fácil de entender** , permitindo um aprendizado rápido e uma integração de aplicativos sem problemas.
- Os usuários acham as **integrações fáceis** com o AppMetrica benéficas para rastrear métricas de usuários de forma eficiente e eficaz.
- Os usuários apreciam a **configuração fácil** do AppMetrica, permitindo uma integração rápida e um rastreamento de eventos direto para aplicativos móveis.
- Os usuários apreciam as **integrações fáceis de API** no AppMetrica, permitindo o rastreamento de eventos de forma simples e insights de dados em tempo real.
- Os usuários apreciam as **análises fáceis de usar** do AppMetrica, permitindo um monitoramento sem esforço e uma tomada de decisão perspicaz.

##### Cons

- Os usuários expressam preocupação com **recursos ausentes** no aplicativo móvel em comparação com a versão para desktop, limitando a funcionalidade.
- Os usuários enfrentam **problemas de relatórios** com o AppMetrica, lutando com a gestão limitada de relatórios e a falta de uma UX intuitiva.
- Os usuários enfrentam **relatórios inadequados** no AppMetrica, enfrentando problemas como relatórios vazios e opções limitadas de personalização.
- Os usuários enfrentam **dificuldades de busca** com relatórios vazios e processos de configuração desafiadores, complicando a gestão eficaz de dados.
- Os usuários experimentam **rastreamento inadequado** devido a recursos limitados em dispositivos móveis e falta de integração com redes de anúncios.

#### What Are Recent G2 Reviews of AppMetrica?

**["Ferramenta de Análise Móvel Poderosa e Fácil de Usar"](https://www.g2.com/pt/survey_responses/appmetrica-review-11579285)**

**Rating:** 4.0/5.0 stars

_— Rojan S._

[Read full review](https://www.g2.com/pt/survey_responses/appmetrica-review-11579285)

**["Ótimo produto!"](https://www.g2.com/pt/survey_responses/appmetrica-review-10864475)**

**Rating:** 4.5/5.0 stars

_— Inna K._

[Read full review](https://www.g2.com/pt/survey_responses/appmetrica-review-10864475)

#### What Are G2 Users Discussing About AppMetrica?

- [Para que é usado o AppMetrica?](https://www.g2.com/pt/discussions/what-is-appmetrica-used-for) - 1 comment

### [Branch](https://www.g2.com/products/branch/reviews)

Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always. Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks. There isn’t a linking use case Branch can’t solve. Guiding new or returning web visitors to your app Problem: Your mobile website gets a lot of traffic, but it’s not optimized for conversions and engagement compared to your mobile app. Solution: Convert casual web visitors into loyal app users with custom, targeted smart banners that carry context through install for a stellar first impression. If they land on your website in the future, smart banners seamlessly direct app them to the content they’re viewing in your mobile app. Maximizing app install ad success Problem: You spend valuable ad dollars capturing new app users, but in today’s privacy-focused environment, it’s harder than ever to get useful, unbiased attribution data. Solution: We not only provide accurate, deduplicated install attribution but also deliver users to specific content in your app post install, increasing their likelihood to convert. Optimizing mobile reengagement ad campaigns Problem: Reengaging existing users is critical to maximizing your user lifetime value (LTV), but privacy regulations can complicate the tracking and attribution of these efforts. Solution: We help you build precise audience segments based on previous user behaviors and engagements. This allows you to target users with tailored reengagement campaigns and measure the impact with privacy-preserving attribution data. Measuring CTV campaigns Problem: Users are spending more time on connected TV (CTV) devices and platforms than ever before, but marketers investing in CTV ads struggle to accurately understand their downstream conversion events, and few measurement solutions are suited for CTV’s unique challenges. Solution: We make it effortless to track and attribute CTV ad performance to downstream engagements with accurate, unbiased measurement. It’s now easier to optimize and justify your CTV marketing budget with clear insights into holistic campaign effectiveness. Delivering email readers directly to your app Problem: There are many edge cases to solve for when linking out of the email channel, and email click analytics alone won’t show you pivotal insights such as if someone purchases in-app days after clicking an email. Solution: We solve linking on mobile. With extensive email service provider (ESP) integrations and a team deeply familiar with the challenges on mobile, we improve the email workflow, provide more contextual user experiences, increase email revenue, and provide new down-funnel attribution from email. Measuring web SEO traffic to the app Problem: Search engine optimization (SEO) teams spend countless hours optimizing search results. Enabling deep linking historically meant losing visibility into their efforts, missing key performance indicator (KPI) goals, and working around blind spots in their overall marketing strategy. Solution: Our SEO App Attribution solution provides insight into app opens and down-funnel events coming from organic search traffic, helping marketers unlock the value and ROI of SEO in the context of mobile app engagement, improving decision-making across marketing channels. Enabling and measuring offline to app experiences Problem: Customers expect to be able to use your app at any stage of the customer journey, and you need a way to move your users from offline into your app. QR codes have taken off, but a lot of QR codes are not optimized for app engagement. Solution: We make it easy to create custom, dynamic QR codes that align with your brand’s look and feel for a seamless user experience. Effortlessly manage routing destinations to keep campaigns fresh, and track downstream performance in one place to optimize acquisition, engagement, and ultimately LTV from offline, desktop, or over-the-top (OTT). Breaking out of walled gardens Problem: Social platforms load an in-app browser designed to keep app users in a walled version of their website. You’re missing out on driving engagement and conversions every time your users are stuck within a walled garden instead of on your native app. Solution: Our branded short links can be scaled across social channels to take app users from content in a social post to the same content in your app (or after install for new users). With cross-channel analytics, you’ll unlock insight into organic social as an acquisition channel and attribute downstream events to the social campaign that drove them. Reducing your cost to serve Problem: You spent time, money, and resources building an awesome app, but high volumes of customer inquiries are still directed to costly support channels. Solution: Branch links and QR codes guide users to your app to complete key actions. By redirecting users from expensive channels like phone support to more cost-effective self-service options in the app, Branch helps you lower operational costs while simultaneously delivering a great customer experience.

**Average Rating:** 4.4/5.0

**Total Reviews:** 449

#### How Do G2 Users Rate Branch?

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 7.5/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.3/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 7.8/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Branch?

- **Seller:** [Branch](https://www.g2.com/sellers/branch-51b48ed1-3e6f-4f48-9ed7-9bac8ffd887d)
- **Company Website:** branch.io
- **Year Founded:** 2014
- **HQ Location:** Palo Alto, California
- **Twitter:** @branchmetrics  
9,442 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b667574de7386c4de78d1ff16acb66bdc5b995fce54cec2d2f69bd7947e29dbf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3813083%2F&secure%5Burl_type%5D=linkedin_company_website)  
516 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, CEO
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 42% Small, 33% Medium

#### What Do G2 Reviewers Say About Branch?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Branch to be **easy to use** , enabling efficient link creation and integration across various campaigns.
- Users commend Branch for its **exceptional customer support** , consistently responsive and helpful in solving issues and driving innovations.
- Users appreciate the **easy integrations** of Branch, simplifying setup for developers and enhancing their overall experience.
- Users appreciate the **simplicity of link creation** with Branch, enabling efficient mobile tracking and campaign management.
- Users highlight the **powerful tracking capabilities** of Branch, streamlining link creation for effective marketing campaigns.

##### Cons

- Users express frustration with **poor customer support** from Branch, hampering onboarding and issue resolution.
- Users report **complex setup issues** with Branch, compounded by inadequate customer support during onboarding.
- Users find **complex navigation** challenging, particularly when managing costs and adding new partners effectively.
- Users find the **initial setup complex** , which can be a barrier despite Branch's usefulness and convenience.
- Users face **dashboard issues** that complicate auditing tasks and seek improved search features for better functionality.

#### What Are Recent G2 Reviews of Branch?

**["Stellar Support with Effective Attribution"](https://www.g2.com/survey_responses/branch-review-9966634)**

**Rating:** 4.5/5.0 stars

_— Kapil G._

[Read full review](https://www.g2.com/survey_responses/branch-review-9966634)

**["Accurate Attribution, Reliable Deep Linking, and Insightful Reporting"](https://www.g2.com/survey_responses/branch-review-12923757)**

**Rating:** 4.0/5.0 stars

_— Arvind K._

[Read full review](https://www.g2.com/survey_responses/branch-review-12923757)

### [Airbridge](https://www.g2.com/products/airbridge/reviews)

Airbridge is a Mobile Measurement Partner (MMP) trusted by 600+ global apps like Nexon, KFC, and Alarmy. Attribute every conversion and link all your platforms—Android, iOS, SKAN, Web, PC, and Console—from one dashboard. Specializing in granular cross-platform, web-to-app and app-to-web measurement, Airbridge delivers in-depth cohort-level analysis of creatives, funnels, retention, ROAS, and predictive LTV. Unlike other MMPs, Airbridge offers advanced tools like ultra-granular dashboard filters, deep linking, customizable fraud prevention, and raw data exports — all without a paywall. Key feature strengths include: - Comprehensive Cross-Platform Tracking: Pull in data from web, app, PC/console, and SKAN for a truly unified, single-page view, simplifying complex decisions. - Ultra-Granularity: Get down to the precise details—keyword, creative, hourly, and minute-by-minute—for exact performance evaluation and optimization. - Seamless Deep Linking and Link Branding: Create smooth user journeys with branded, dynamic, and deferred deep linking, sending users directly to in-app content without friction. - Intelligent AI Capabilities: Ask questions, retrieve data, and get onboarding guidance through Airbridge Pilot, Airbridge MCP, and Onboarding Pilot. Airbridge maintains measurement partnerships with Google, Meta, Apple, and TikTok, among others, and is trusted by global brands such as Standard Chartered, Samsung Securities, Alarmy, Nexon, Segari, KFC, Descente, Amorepacific, and LOTTE ON. Airbridge is developed by AB180, Inc., an AdTech and MarTech company with 10+ years experience in developing AI-powered ad attribution, measurement, and monetization tools.

**Average Rating:** 4.7/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Airbridge?

- **Ease of Admin:** 9.4/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 9.1/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.7/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 9.4/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Airbridge?

- **Seller:** [AB180, Inc.](https://www.g2.com/sellers/ab180-inc)
- **Company Website:** www.airbridge.io
- **Year Founded:** 2015
- **HQ Location:** Seoul, Republic of Korea
- **Twitter:** @AirbridgeHQ  
113 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=70484d4572a8c0ab8e28bb1aa1d368b75084f11d536b77e9ab58949ca4bcb50f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F78384907&secure%5Burl_type%5D=linkedin_company_website)  
74 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 59% Small, 38% Medium

#### What Do G2 Reviewers Say About Airbridge?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **responsive and helpful customer support** of Airbridge, enhancing overall experience and client success.
- Users appreciate the **ease of use** of Airbridge, enjoying an intuitive interface and efficient link management.
- Users value the **fast and branded deep linking** of Airbridge, appreciating its seamless management of user journeys.
- Users value the **proactive and helpful customer support** of Airbridge, enhancing their overall experience and success.
- Users appreciate the **smooth integrations** of Airbridge, enhancing tracking and comprehending user engagement seamlessly.

##### Cons

- Users experience **slow loading** when generating reports and retrieving data, though it is generally manageable.
- Users face **difficulties with ad integration** , finding it challenging without specialized technical knowledge, impacting their overall experience.
- Users face **integration issues** with Airbridge, making data management challenging without in-house technical expertise.
- Users experience **slow performance** in report generation and data retrieval, though it remains a minor concern overall.
- Users face **attribution issues** with Airbridge, particularly regarding data export limitations and complex ad integrations.

#### What Are Recent G2 Reviews of Airbridge?

**["Reliable Attribution with Stellar Support"](https://www.g2.com/survey_responses/airbridge-review-11773706)**

**Rating:** 5.0/5.0 stars

_— Hoa V._

[Read full review](https://www.g2.com/survey_responses/airbridge-review-11773706)

**["Rich Featured & Cost-Effective!"](https://www.g2.com/survey_responses/airbridge-review-11199542)**

**Rating:** 5.0/5.0 stars

_— Mohammad N._

[Read full review](https://www.g2.com/survey_responses/airbridge-review-11199542)

### [Trackier](https://www.g2.com/pt/products/trackier/reviews)

Na Trackier, estamos desenvolvendo produtos SaaS (software como serviço) a partir da Índia que são utilizados por muitas marcas em mais de 20 países ao redor do mundo. Em nossa indústria, estamos superando orgulhosamente vários concorrentes internacionais para alcançar mais de USD 5 milhões em receita anual sem qualquer financiamento externo. Nos últimos 7 anos, a Trackier ajudou a criar padrões da indústria em Marketing de Performance, ajudou marcas a aumentar suas conversões de sites através de parceiros com nossa suíte de produtos em Performance, e-commerce e Mobile. Se você já interagiu com ICICI Bank, Flipkart, OLX ou Dentsu, já conheceu alguns dos clientes que confiam na plataforma Trackier para seu crescimento liderado por Marketing de Parceiros. Isso foi possível graças ao nosso foco incansável em entregar valor aos nossos clientes, criando ferramentas que são simples de usar, mas que têm um grande impacto quando se trata de entregar valor para o crescimento deles. Nosso foco em nossos produtos é refletido no que nossos clientes têm a dizer sobre nós. No ano passado, o G2Crowd reconheceu a Trackier entre os 10 melhores SaaS em Marketing de Parceiros. Somos uma empresa de pensamento livre e amante da diversão, que é boutique por design. Cada cliente colabora de perto com uma equipe multidisciplinar de designers, desenvolvedores e estrategistas. Todos aqui fazem um pouco de tudo, o que nos ajuda a nos mover rapidamente para criar produtos inovadores. Desbloqueando o Sucesso de Afiliados com a Trackier 🚀 Acompanhamento de Atribuição | Marketing de Performance

**Average Rating:** 4.7/5.0

**Total Reviews:** 127

#### How Do G2 Users Rate Trackier?

- **Facilidade de administração:** 9.3/10 (Category avg: 8.7/10)
- **Painéis personalizados:** 8.8/10 (Category avg: 8.3/10)
- **Atribuição multiplataforma:** 9.3/10 (Category avg: 8.7/10)
- **Insights entre canais:** 9.6/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Trackier?

- **Vendedor:** [CloudStuff Inc](https://www.g2.com/pt/sellers/cloudstuff-inc)
- **Ano de Fundação:** 2016
- **Localização da Sede:** New Delhi, IN
- **Twitter:** @TrackierHQ  
248 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d9c5380e123395681df826ea21c31b048b0ea0d96a4d484a66312949ec1c6f77&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrackier%2F&secure%5Burl_type%5D=linkedin_company_website)  
143 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e Publicidade, Contabilidade
- **Company Size:** 83% Small, 13% Medium

#### What Do G2 Reviewers Say About Trackier?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários adoram os **recursos eficientes e fáceis de usar** do Trackier, melhorando significativamente seus esforços de marketing de afiliados.
- Os usuários adoram a **facilidade de uso** do Trackier, melhorando sua experiência de marketing de afiliados com rastreamento eficiente e excelentes ferramentas.
- Os usuários valorizam o **rastreamento eficiente** do Trackier, aprimorando os esforços de marketing de afiliados com ferramentas robustas e relatórios detalhados.
- Os usuários elogiam o Trackier por sua **plataforma amigável e recursos eficazes de combate à fraude** , aumentando seu sucesso no marketing de afiliados.
- Os usuários valorizam o **rastreamento de referências** no Trackier, aumentando a eficiência e impulsionando as vendas para seus esforços de marketing de afiliados.

##### Cons

- Os usuários acham que os **tempos de carregamento lentos** dos painéis de relatórios podem prejudicar sua experiência geral com o Trackier.
- Os usuários experimentam **desempenho lento** com o Trackier, especialmente ao carregar grandes conjuntos de dados e gerar relatórios.
- Os usuários enfrentam **problemas de rastreamento** e desafios de pagamento que podem interromper sua experiência com a funcionalidade do Trackier.
- Os usuários acham a **complexidade** dos recursos de segurança do Trackier desafiadora, especialmente para iniciantes e navegação.
- Os usuários acham a **complexidade dos recursos** no Trackier desafiadora, especialmente para iniciantes e dificuldades de navegação.

#### What Are Recent G2 Reviews of Trackier?

**["Gestão de Campanhas Sem Esforço, Recursos de Primeira Linha"](https://www.g2.com/pt/survey_responses/trackier-review-12226653)**

**Rating:** 5.0/5.0 stars

_— Rythm ._

[Read full review](https://www.g2.com/pt/survey_responses/trackier-review-12226653)

**["Melhor Plataforma de Marketing e um Ótimo Lugar para Trabalhar"](https://www.g2.com/pt/survey_responses/trackier-review-12923788)**

**Rating:** 4.5/5.0 stars

_— Shubham M._

[Read full review](https://www.g2.com/pt/survey_responses/trackier-review-12923788)

#### What Are G2 Users Discussing About Trackier?

- [What is the meaning of performance marketing?](https://www.g2.com/pt/discussions/what-is-the-meaning-of-performance-marketing)
- [What is go Trackier?](https://www.g2.com/pt/discussions/what-is-go-trackier)

### [Kochava](https://www.g2.com/products/kochava/reviews)

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

**Average Rating:** 4.1/5.0

**Total Reviews:** 131

#### How Do G2 Users Rate Kochava?

- **Ease of Admin:** 7.7/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 7.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 7.7/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 7.4/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Kochava?

- **Seller:** [Kochava](https://www.g2.com/sellers/kochava)
- **Company Website:** www.kochava.com
- **Year Founded:** 2011
- **HQ Location:** Sandpoint, US
- **Twitter:** @kochava  
12 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=513a6eb9972c7c2f89116f6d87050d47f93ef362993b2ce123c5db0083a56bea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2377474%2F&secure%5Burl_type%5D=linkedin_company_website)  
168 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Entertainment
- **Company Size:** 39% Medium, 31% Large

#### What Do G2 Reviewers Say About Kochava?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive and helpful customer support** provided by the Kochava team for resolving queries effectively.
- Users value Kochava's **accurate cross-device attribution** capabilities, enhancing campaign measurement and optimization across multiple platforms.
- Users value the **data granularity** of Kochava, appreciating the extensive availability and exceptional customer support.
- Users appreciate the **deep data insights and robust analytics** of Kochava, enhancing their understanding of user behavior.
- Users find Kochava's **intuitive user interface** enhances data management and analysis, making the process straightforward and efficient.

##### Cons

- Users find the **poor UI** of Kochava challenging, making navigation and report generation frustratingly complex.
- Users find **complex features** of Kochava challenging, complicating tasks like custom queries and data extraction.
- Users feel that Kochava's platform is **not intuitive** , leading to confusion and complications in navigation and reporting.
- Users find Kochava's **UX improvements necessary** due to its clunky interface and non-intuitive reporting processes.
- Users face **limitations in data access and integration** with DSPs, making it challenging to obtain detailed insights.

#### What Are Recent G2 Reviews of Kochava?

**["Exceptional Support, Room For Innovation"](https://www.g2.com/survey_responses/kochava-review-12543755)**

**Rating:** 4.0/5.0 stars

_— Mike T._

[Read full review](https://www.g2.com/survey_responses/kochava-review-12543755)

**["Outstanding Custom Support and Insightful Solutions"](https://www.g2.com/survey_responses/kochava-review-12580512)**

**Rating:** 5.0/5.0 stars

_— Mike R._

[Read full review](https://www.g2.com/survey_responses/kochava-review-12580512)

#### What Are G2 Users Discussing About Kochava?

- [What do you recommend for marketers considering Kochava for mobile attribution and analytics?](https://www.g2.com/discussions/what-do-you-recommend-for-marketers-considering-kochava-for-mobile-attribution-and-analytics)
- [What is Kochava used for?](https://www.g2.com/discussions/what-is-kochava-used-for)
- [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) - 1 comment
- [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) - 1 comment
- [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) - 1 comment

### [Tenjin](https://www.g2.com/pt/products/tenjin/reviews)

Tenjin ajuda editores móveis em rápido crescimento a expandirem-se com uma medição de publicidade simples e poderosa. Por um valor fixo de $200/mês, você tem acesso total a todos os recursos - sem taxas ocultas e pode cancelar a qualquer momento. O pacote completo inclui atribuição, previsão de LTV, agregação de custos e mais. Confiado por mais de 30.000 aplicativos e milhares de parceiros, a Tenjin tem gerado resultados desde sua graduação no Y Combinator em 2014.

**Average Rating:** 4.3/5.0

**Total Reviews:** 53

#### How Do G2 Users Rate Tenjin?

- **Facilidade de administração:** 8.4/10 (Category avg: 8.7/10)
- **Painéis personalizados:** 7.4/10 (Category avg: 8.3/10)
- **Atribuição multiplataforma:** 8.1/10 (Category avg: 8.7/10)
- **Insights entre canais:** 8.1/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Tenjin?

- **Vendedor:** [Tenjin](https://www.g2.com/pt/sellers/tenjin)
- **Ano de Fundação:** 2014
- **Localização da Sede:** San Francisco, California
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ff9ff39fba1b9eadd7a5e8aff54a47faaddd10aea7bb814d2bdc8daf7b86588a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3754327%2F&secure%5Burl_type%5D=linkedin_company_website)  
36 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Jogos de Computador
- **Company Size:** 66% Small, 25% Medium

#### What Do G2 Reviewers Say About Tenjin?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários elogiam o **suporte ao cliente responsivo** da Tenjin, sentindo-se guiados e valorizados durante toda a sua experiência.
- Os usuários apreciam o **painel amigável** do Tenjin, que simplifica o rastreamento de aquisição de usuários e melhora a tomada de decisões.
- Os usuários valorizam o **painel centralizado** do Tenjin, melhorando a tomada de decisões e agilizando a análise de aquisição de usuários de forma eficaz.
- Os usuários valorizam o Tenjin por sua **integração de atribuição perfeita** , aprimorando os fluxos de trabalho de aquisição de usuários com excelente suporte e um painel fácil de usar.
- Os usuários valorizam o **gerenciamento centralizado de dados** no Tenjin, melhorando a tomada de decisões e agilizando a análise de aquisição de usuários de forma eficaz.

##### Cons

- Os usuários enfrentam **problemas de integração** com o Tenjin, destacando a necessidade de conexões mais simples e mais integrações com parceiros.
- Os usuários enfrentam dificuldades com **questões de atribuição** no iOS e acham que a configuração inicial é demorada e dependente de suporte.
- Os usuários acham a **configuração complexa** do Tenjin desafiadora, muitas vezes precisando de suporte para navegar nas configurações iniciais.
- Os usuários acham que o **custo pode se tornar bastante alto** se excederem os limites do plano com a Tenjin.
- Os usuários notam uma **curva de aprendizado** inicialmente, com algumas visualizações faltando intuitividade, mas ainda recomendam a plataforma.

#### What Are Recent G2 Reviews of Tenjin?

**["Rastreamento Centralizado de Gastos com UA com Espaço para Melhoria"](https://www.g2.com/pt/survey_responses/tenjin-review-11935488)**

**Rating:** 4.0/5.0 stars

_— Qasim A._

[Read full review](https://www.g2.com/pt/survey_responses/tenjin-review-11935488)

**["Perfeito para um estúdio de jogos móveis"](https://www.g2.com/pt/survey_responses/tenjin-review-11832570)**

**Rating:** 5.0/5.0 stars

_— Sinan D._

[Read full review](https://www.g2.com/pt/survey_responses/tenjin-review-11832570)

#### What Are G2 Users Discussing About Tenjin?

- [What does Tenjin do?](https://www.g2.com/pt/discussions/what-does-tenjin-do) - 1 comment
- [Qual é o uso do Tenjin?](https://www.g2.com/pt/discussions/what-is-the-use-of-tenjin) - 1 comment
- [O que é a automação Tenjin?](https://www.g2.com/pt/discussions/what-is-tenjin-automation) - 1 comment
- [What is Tenjin tool?](https://www.g2.com/pt/discussions/what-is-tenjin-tool) - 1 comment

### [Madgicx](https://www.g2.com/pt/products/madgicx/reviews)

Madgicx é uma plataforma de compra de mídia e gerenciamento de publicidade projetada para auxiliar os usuários no planejamento, execução e análise de campanhas publicitárias no Meta. Esta solução se enquadra na categoria de software de gerenciamento de campanhas e publicidade, direcionada especificamente para profissionais de marketing orientados por desempenho, marcas de comércio eletrônico e agências que anunciam principalmente no Facebook e Instagram. Com o Madgicx, os usuários podem estruturar efetivamente suas campanhas, gerenciar orçamentos, analisar o desempenho criativo e gerar insights valiosos para otimizar seus esforços de publicidade no Meta. A plataforma é particularmente benéfica para cenários como aquisição de clientes de comércio eletrônico, remarketing e gerenciamento de agências com várias contas, onde testes contínuos, medição e iteração criativa são essenciais. Ao fornecer um conjunto abrangente de ferramentas, o Madgicx permite que os profissionais de marketing simplifiquem seus processos de publicidade e melhorem a eficácia geral de suas campanhas. As capacidades da plataforma estão centradas em compra de mídia automatizada, análise criativa, relatórios e rastreamento para anúncios no Meta, tornando-a uma solução versátil para diversas necessidades publicitárias. O Madgicx se conecta perfeitamente às contas de anúncios e aproveita a IA preditiva e generativa para identificar oportunidades de otimização, sugerir mudanças acionáveis e apoiar fluxos de trabalho de produção criativa sem substituir o Gerenciador de Anúncios do Meta existente. Esta integração permite que as equipes monitorem o desempenho das campanhas em escala, padronizem estruturas de contas e implementem ajustes baseados em regras ou guiados por IA em lances, orçamentos e segmentação. Além disso, as agências se beneficiam das capacidades de relatórios e marca branca do Madgicx, que facilitam a criação de painéis consistentes e visualizações voltadas para o cliente derivadas de várias contas de anúncios. Os principais recursos do Madgicx incluem recomendações de comprador de mídia com IA que auditam contas de anúncios do Meta e destacam ações como escalar, pausar ou testar campanhas e públicos. A plataforma também oferece ferramentas de inteligência criativa que avaliam anúncios, agrupam criativos e revelam padrões de desempenho em imagens, vídeos e variações de cópia. Além disso, os usuários podem acessar painéis de relatórios que abrangem métricas de gerenciamento de campanhas, visualizações entre canais e painéis personalizáveis adaptados tanto para agências quanto para equipes internas. Motores de automação e regras permitem um gerenciamento eficiente de orçamentos, ajustes de lances e agendamento de campanhas em várias contas, enquanto os recursos de rastreamento fornecem configuração de API de conversões baseada em nuvem e suporte para uma medição mais precisa de eventos no Meta. Ao centralizar essas funcionalidades, o Madgicx serve como uma camada operacional sobre a publicidade no Meta, aprimorando a experiência para os profissionais que já executam campanhas no Meta e buscam maior estrutura e suporte à decisão. Esta abordagem abrangente não só simplifica o processo de publicidade, mas também capacita os usuários a tomarem decisões baseadas em dados que impulsionam o sucesso das campanhas.

**Average Rating:** 4.6/5.0

**Total Reviews:** 212

#### How Do G2 Users Rate Madgicx?

- **Facilidade de administração:** 9.0/10 (Category avg: 8.7/10)
- **Painéis personalizados:** 9.0/10 (Category avg: 8.3/10)
- **Atribuição multiplataforma:** 9.0/10 (Category avg: 8.7/10)
- **Insights entre canais:** 9.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Madgicx?

- **Vendedor:** [Madgicx](https://www.g2.com/pt/sellers/madgicx)
- **Website da Empresa:** www.madgicx.com
- **Ano de Fundação:** 2018
- **Localização da Sede:** Tel Aviv, Tel Aviv District
- **Twitter:** @madgicx  
1,909 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6cad95aa174bc4d531fcf6592c43f3e4fc3becf049f4be77d35bb87f7215a8c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18942953%2F&secure%5Burl_type%5D=linkedin_company_website)  
46 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Proprietário
- **Top Industries:** Marketing e Publicidade, Vestuário e Moda
- **Company Size:** 78% Small, 18% Medium

#### What Do G2 Reviewers Say About Madgicx?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários apreciam a **facilidade de uso** do Madgicx, com sua configuração intuitiva permitindo que até mesmo novatos tenham sucesso.
- Os usuários valorizam a **eficiência que economiza tempo** do Madgicx, beneficiando-se do desempenho claro dos anúncios e da gestão simplificada.
- Os usuários adoram como a **automação** do Madgicx simplifica a gestão de anúncios, melhorando o desempenho e economizando tempo valioso.
- Os usuários valorizam a **gestão de anúncios impulsionada por IA** no Madgicx, que melhora o desempenho enquanto economiza tempo e custos.
- Os usuários valorizam a **automação que economiza tempo** do Madgicx, simplificando significativamente o gerenciamento de campanhas e os ajustes de orçamento.

##### Cons

- Os usuários acham a **curva de aprendizado íngreme** desafiadora, exigindo experimentação para compreender os recursos avançados e relatórios do Madgicx.
- Os usuários acham que alguns recursos podem parecer **opressivos para novos usuários** , exigindo tempo para aprender e entender.
- Os usuários encontram uma **curva de aprendizado íngreme** no Madgicx, especialmente com recursos avassaladores e configuração inicial complexa.
- Os usuários acham a **complexidade** da ferramenta esmagadora, especialmente a abundância de métricas e a configuração desafiadora para novos usuários.
- Os usuários acham o Madgicx **caro para pequenas empresas** , desejando uma estrutura de preços mais flexível para atender às necessidades sazonais.

#### What Are Recent G2 Reviews of Madgicx?

**["Todos os Dados do Cliente em Um Só Lugar com Suporte de Chat Útil e MCPs Prontos para IA"](https://www.g2.com/pt/survey_responses/madgicx-review-13104763)**

**Rating:** 4.5/5.0 stars

_— Cassie O._

[Read full review](https://www.g2.com/pt/survey_responses/madgicx-review-13104763)

**["Uma plataforma genuinamente útil para compradores de mídia sérios"](https://www.g2.com/pt/survey_responses/madgicx-review-13130712)**

**Rating:** 5.0/5.0 stars

_— Robin B._

[Read full review](https://www.g2.com/pt/survey_responses/madgicx-review-13130712)

#### What Are G2 Users Discussing About Madgicx?

- [How do you manage the clutter of advanced reports and manual refinement without losing time every week?](https://www.g2.com/pt/discussions/how-do-you-manage-the-clutter-of-advanced-reports-and-manual-refinement-without-losing-time-every-week) - 1 comment
- [What are you doing when data flow, event tracking, or slow insights hold back your campaign decisions?](https://www.g2.com/pt/discussions/what-are-you-doing-when-data-flow-event-tracking-or-slow-insights-hold-back-your-campaign-decisions) - 1 comment
- [Has anyone else run into confusing trials, renewals, or refund hurdles with Madgicx billing?](https://www.g2.com/pt/discussions/has-anyone-else-run-into-confusing-trials-renewals-or-refund-hurdles-with-madgicx-billing) - 1 comment
- [How are you handling the pricing jump when managing smaller ad spends or early‑stage clients?](https://www.g2.com/pt/discussions/how-are-you-handling-the-pricing-jump-when-managing-smaller-ad-spends-or-early-stage-clients) - 1 comment
- [Complex setup and steep learning curve keep delaying my ability to get real value from Madgicx](https://www.g2.com/pt/discussions/complex-setup-and-steep-learning-curve-keep-delaying-my-ability-to-get-real-value-from-madgicx) - 1 comment

### [Upland Localytics](https://www.g2.com/products/upland-localytics/reviews)

Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversion. The solution is used on billions of devices across more than 20,000 apps, helping leading B2B and B2C companies to connect with their customers on a deeper, more meaningful level through engaging mobile marketing campaigns. Customers love Upland Localytics for its customer loyalty, app experience, deeper ROI. Learn more at www.uplandsoftware.com/localytics/

**Average Rating:** 3.9/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Upland Localytics?

- **Ease of Admin:** 8.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Upland Localytics?

- **Seller:** [Localytics](https://www.g2.com/sellers/localytics)
- **Year Founded:** 2014
- **HQ Location:** Austin, TX
- **Twitter:** @Localytics  
9,036 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3528c37c8b8b5132e9ed67852314f496d563c876891bc1845369eb3b05c6ffe0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flocalytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 61% Medium, 28% Large

#### What Are Recent G2 Reviews of Upland Localytics?

**["Great platform for mobile marketers"](https://www.g2.com/survey_responses/upland-localytics-review-3275184)**

**Rating:** 4.0/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/upland-localytics-review-3275184)

**["Customer Service is quick and reliable "](https://www.g2.com/survey_responses/upland-localytics-review-3103265)**

**Rating:** 4.0/5.0 stars

_— Jacquelyn D._

[Read full review](https://www.g2.com/survey_responses/upland-localytics-review-3103265)

### [Cometly](https://www.g2.com/products/cometly/reviews)

Cometly is a attribution cloud platform that enables businesses to get better accurate attribution for their ad campaigns and make smarter ad optimization decisions based on accurate data.

**Average Rating:** 4.7/5.0

**Total Reviews:** 36

#### How Do G2 Users Rate Cometly?

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 9.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 10.0/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 9.7/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Cometly?

- **Seller:** [Cometly](https://www.g2.com/sellers/cometly)
- **Year Founded:** 2021
- **HQ Location:** Newtown, Pennsylvania
- **Twitter:** @CometlyApp  
1,794 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b75ff89890160814ae496a65dfdf61815baa205429cd36d9de862eb3a2d36d80&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcometly%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Marketing and Advertising
- **Company Size:** 78% Small, 22% Medium

#### What Do G2 Reviewers Say About Cometly?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Cometly **affordable** , enabling precise tracking and reporting for their substantial ad spend without hassle.
- Users value the **flexible analytics** of Cometly, enabling easy and precise tracking of custom events.
- Users appreciate the **attribution accuracy** of Cometly, finding it easy to track custom events effortlessly.
- Users appreciate the **centralized management** of Cometly, finding it ideal to view all paid channels in one dashboard.
- Users love the **convenience of managing all paid channels** in a single dashboard for better visibility and control.

##### Cons

- Users find the **poor documentation** of Cometly frustrating, as it's outdated and doesn't match the application.

#### What Are Recent G2 Reviews of Cometly?

**["Anyone spending more than $10K/Mo. on Paid Ads should Buy Cometly immediately!"](https://www.g2.com/survey_responses/cometly-review-9985546)**

**Rating:** 5.0/5.0 stars

_— Dharmil P._

[Read full review](https://www.g2.com/survey_responses/cometly-review-9985546)

**["I can’t imagine running my business without Cometly"](https://www.g2.com/survey_responses/cometly-review-10640696)**

**Rating:** 5.0/5.0 stars

_— Erick A._

[Read full review](https://www.g2.com/survey_responses/cometly-review-10640696)

#### What Are G2 Users Discussing About Cometly?

- [What is Cometly used for?](https://www.g2.com/discussions/what-is-cometly-used-for)

### [CAKE](https://www.g2.com/pt/products/cake/reviews)

CAKE liderou a indústria de marketing de performance com soluções inovadoras para anunciantes, redes e editores gerenciarem, medirem e otimizarem suas campanhas de marketing digital em tempo real. A empresa se especializa em fornecer soluções para marketing de afiliados, distribuição de leads e comércio eletrônico que criam novas oportunidades de receita, garantindo a segurança dos dados e promovendo parcerias lucrativas em todo o mundo. Os profissionais de marketing de afiliados desperdiçam tempo valioso em tarefas administrativas, como fornecer relatórios de desempenho para parceiros, enviar ativos de campanha e criativos, reconciliar faturamento e pagar parceiros, entre muitas outras atividades. CAKE resolve esses desafios ao permitir que anunciantes e afiliados gerenciem todo um programa de marketing de performance em uma única plataforma.

**Average Rating:** 4.5/5.0

**Total Reviews:** 60

#### How Do G2 Users Rate CAKE?

- **Facilidade de administração:** 8.2/10 (Category avg: 8.7/10)
- **Painéis personalizados:** 9.4/10 (Category avg: 8.3/10)
- **Atribuição multiplataforma:** 8.3/10 (Category avg: 8.7/10)
- **Insights entre canais:** 8.9/10 (Category avg: 9.0/10)

#### Who Is the Company Behind CAKE?

- **Vendedor:** [Perseus Group](https://www.g2.com/pt/sellers/perseus-group)
- **Ano de Fundação:** 1995
- **Localização da Sede:** Markham, ON
- **Twitter:** @perseus  
3,394 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9e07a31095d972aa9c3a6ddf22c0f652f1c67ea0ca956204c6de62727215f66&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25050544%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,965 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e Publicidade, Serviços Financeiros
- **Company Size:** 70% Small, 25% Medium

#### What Do G2 Reviewers Say About CAKE?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários valorizam o CAKE por suas **opções de personalização** , adaptando-se perfeitamente às necessidades específicas de programas de afiliados.
- Os usuários valorizam a **facilidade de uso** do CAKE, apreciando seu design intuitivo e recursos diretos de gerenciamento de afiliados.
- Os usuários valorizam a **equipe de suporte responsiva** da CAKE, sempre disponível para ajudar com quaisquer dúvidas ou problemas.
- Os usuários valorizam o CAKE por sua **personalização** , adaptando-se facilmente às suas necessidades específicas de programas de afiliados para um desempenho aprimorado.
- Os usuários apreciam o **gerenciamento de dados integrado** do CAKE, permitindo colaboração contínua e organização de tarefas em uma única plataforma.

##### Cons

- Os usuários acham que o **relatório e a análise são complexos** e subdesenvolvidos em comparação com soluções empresariais mais maduras.
- Os usuários sentem que os recursos de **relatórios e análises** do CAKE são menos maduros em comparação com os concorrentes, afetando a usabilidade.
- Os usuários acham que o **relatório e a análise** no CAKE carecem de maturidade em comparação com soluções empresariais mais estabelecidas.
- Os usuários expressam preocupação com a **lentidão nos relatórios** , com pedidos por opções mais flexíveis e melhor personalização para maior eficiência.
- Os usuários enfrentam uma **curva de aprendizado acentuada** com o CAKE, achando desafiador dominar os recursos avançados e a navegação.

#### What Are Recent G2 Reviews of CAKE?

**["Espaço de trabalho moderno tudo-em-um com uma interface de usuário leve e fácil integração"](https://www.g2.com/pt/survey_responses/cake-review-12264205)**

**Rating:** 5.0/5.0 stars

_— Rahul c._

[Read full review](https://www.g2.com/pt/survey_responses/cake-review-12264205)

**["Ótima plataforma! Muito intuitiva. Atendimento ao Cliente incrível!"](https://www.g2.com/pt/survey_responses/cake-review-4518751)**

**Rating:** 5.0/5.0 stars

_— Noy E._

[Read full review](https://www.g2.com/pt/survey_responses/cake-review-4518751)

### [Swaarm](https://www.g2.com/pt/products/swaarm/reviews)

A Swaarm oferece uma plataforma inovadora de rastreamento e atribuição que capacita agências, anunciantes e parceiros com soluções inovadoras para marketing baseado em desempenho. Nossa plataforma abrangente oferece rastreamento martech, gestão de campanhas, atribuição e análises de marketing, tudo isso enquanto prioriza a transparência e a privacidade do usuário. Com a Swaarm, as empresas podem gerenciar, rastrear, analisar e otimizar seus esforços de marketing em grande escala, tomando decisões baseadas em dados e alcançando uma escalabilidade incomparável no cenário digital. Confiabilidade dos dados Antecipe-se com nossa exibição abrangente de dados, ajudando você a descobrir padrões, tendências e oportunidades de negócios. Para manter seu negócio funcionando sem problemas, também oferecemos o mais alto nível de estabilidade de plataforma na indústria - tudo isso enquanto respeitamos rigorosamente as leis globais de proteção de privacidade de dados. Premium e acessível Economize tempo e dinheiro com a Swaarm: ao contrário de outras plataformas de rastreamento, nossa infraestrutura tecnológica única e hiper-eficiente nos permite oferecer aos clientes uma plataforma premium a uma fração do custo. Empresas de todos os tamanhos usam a Swaarm para otimizar suas campanhas, desde parceiros globais líderes até agências boutique. Flexibilidade Nossos produtos foram desenvolvidos do zero, e estamos constantemente desenvolvendo-os de acordo com as necessidades dos clientes e novos requisitos de mercado. Nossa versatilidade é nossa maior força: nós nos adaptamos às suas necessidades, e não o contrário. Facilidade de uso Nossos extensos recursos de relatórios significam que você pode usar a Swaarm como sua única fonte de verdade em marketing de desempenho. Com todos os seus dados em um só lugar, você pode medir, automatizar e otimizar seus esforços de marketing - tudo a partir de um único painel. Nossa plataforma intuitiva e fácil de usar atrai tanto desenvolvedores quanto profissionais de marketing, e nossas regras de automação tornam a otimização de campanhas acessível a todos.

**Average Rating:** 4.8/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Swaarm?

- **Facilidade de administração:** 9.4/10 (Category avg: 8.7/10)
- **Painéis personalizados:** 10.0/10 (Category avg: 8.3/10)
- **Atribuição multiplataforma:** 7.5/10 (Category avg: 8.7/10)
- **Insights entre canais:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Swaarm?

- **Vendedor:** [Swaarm Tech GmbH](https://www.g2.com/pt/sellers/swaarm-tech-gmbh)
- **Ano de Fundação:** 2020
- **Localização da Sede:** Berlin, DE
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86dea62f19556003e92bfce20b2da3b2371197df7508ce494b9ef8fcb0e2dedb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fswaarm-tech%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e Publicidade
- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Swaarm?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários elogiam o **incrível suporte ao cliente** da Swaarm, destacando suas respostas rápidas e a utilidade em atender às necessidades.
- Os usuários elogiam a **equipe prestativa** da Swaarm por sua capacidade de resposta e apoio em atender às necessidades.
- Os usuários elogiam a **rápida implementação e a navegação amigável** do Swaarm, melhorando significativamente sua experiência geral.
- Os usuários apreciam a **navegação fácil e a rápida implementação** do painel da Swaarm, melhorando sua experiência geral.
- Os usuários apreciam a **facilidade de navegação** com o Swaarm, elogiando sua rápida implementação e desempenho rápido.

#### What Are Recent G2 Reviews of Swaarm?

**["Gestão de Campanhas Simplificada com Assistência Excepcional"](https://www.g2.com/pt/survey_responses/swaarm-review-13160545)**

**Rating:** 4.0/5.0 stars

_— Heloisa D._

[Read full review](https://www.g2.com/pt/survey_responses/swaarm-review-13160545)

**["Uma combinação de uma equipe excelente, rápida e responsiva e um ótimo produto com as mesmas qualidades"](https://www.g2.com/pt/survey_responses/swaarm-review-10928902)**

**Rating:** 5.0/5.0 stars

_— Arik L._

[Read full review](https://www.g2.com/pt/survey_responses/swaarm-review-10928902)

### [Grovs](https://www.g2.com/pt/products/grovs/reviews)

Grovs ajuda aplicativos móveis a crescerem mais rápido e de forma mais inteligente. Acompanhe instalações, aumente o engajamento e otimize o ROI ao longo de toda a jornada do usuário com links profundos, rastreamento de referências e análises claras e acionáveis. Grovs combina atribuição poderosa, mensagens entre aplicativos e otimização de instalações em uma única plataforma — a um custo 60% menor que os principais concorrentes. Principais Características: • 🎯 Rastreamento e atribuição de campanhas em tempo real • 🔗 Links profundos que guiam os usuários para o conteúdo exato após a instalação • 💬 Mensagens entre aplicativos (push, in-app, inbox) • 🔁 Rastreamento de referências e convites • 📊 Painel de análise unificado para decisões rápidas e confiantes Para quem é: Profissionais de marketing de crescimento, equipes de produto e empresas focadas em dispositivos móveis que buscam escalar de forma eficiente. Pare de adivinhar quais anúncios funcionam. Comece a crescer com Grovs. ✅ 60% mais acessível que a maioria das alternativas 📈 Construído para escalar — sem recursos inflados, apenas resultados ⚡ Configuração rápida, integração simples

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Grovs?

- **Facilidade de administração:** 10.0/10 (Category avg: 8.7/10)
- **Painéis personalizados:** 10.0/10 (Category avg: 8.3/10)
- **Atribuição multiplataforma:** 10.0/10 (Category avg: 8.7/10)
- **Insights entre canais:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Grovs?

- **Vendedor:** [appssemble](https://www.g2.com/pt/sellers/appssemble)
- **Ano de Fundação:** 2016
- **Localização da Sede:** Cluj-Napoca, RO
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=92354a17e152a457046ee5f3cc2ac0f890d986a953ad5c66994801aec466a702&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappssemble&secure%5Burl_type%5D=linkedin_company_website)  
10 funcionários no LinkedIn®

#### Who Uses This Product?

- **Company Size:** 200% Small

#### What Do G2 Reviewers Say About Grovs?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários elogiam a Grovs por sua **precisão de atribuição** , rastreando efetivamente o desempenho da campanha em vários canais para decisões informadas.
- Os usuários valorizam as **capacidades de deep-linking** do Grovs, melhorando a orientação do usuário e aprimorando a experiência geral do aplicativo.
- Os usuários valorizam a **precisão de atribuição e a análise em tempo real** do Grovs, melhorando o desempenho das campanhas e a tomada de decisões.
- Os usuários destacam o Grovs por sua **precisão de atribuição** e rastreamento eficaz do desempenho de campanhas de marketing em vários canais.
- Os usuários apreciam a **facilidade de uso** do Grovs, achando-o direto para gerenciar campanhas e rastrear referências.

##### Cons

- Os usuários consideram a **documentação deficiente** uma desvantagem significativa, dificultando a integração e a compreensão dos recursos.
- Os usuários notam uma **curva de aprendizado** com o Grovs, particularmente para aqueles que não possuem habilidades tecnológicas.
- Os usuários observam uma **dificuldade de aprendizado** que pode desafiar indivíduos menos familiarizados com tecnologia ao se adaptarem ao Grovs.

#### What Are Recent G2 Reviews of Grovs?

**["Dicas Úteis para Otimizar Campanhas de Marketing de Recrutamento"](https://www.g2.com/pt/survey_responses/grovs-review-12405412)**

**Rating:** 5.0/5.0 stars

_— Ebru D._

[Read full review](https://www.g2.com/pt/survey_responses/grovs-review-12405412)

**["Suporte fantástico e solução de deep linking perfeita!"](https://www.g2.com/pt/survey_responses/grovs-review-11727039)**

**Rating:** 5.0/5.0 stars

_— Sayeed A._

[Read full review](https://www.g2.com/pt/survey_responses/grovs-review-11727039)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
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Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Mobile attribution platforms are used by companies to determine which campaigns, partners, and channels deliver each mobile app installation. This type of software tracks where users first learn about an app and also connects them with multiple identifiers to measure the pre- and post-install app journey. Unlike [attribution software](https://www.g2.com/categories/attribution)—which can use pixels and cookies to determine how actions, events, or touchpoints during the prospecting and sales processes contribute to the success of their marketing and sales teams—mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile apps were created as siloed entities without the concept of cookies, so mobile attribution software uses identifiers like IP addresses, device IDs, device types, browsers, operating systems, etc. Many mobile attribution software providers use the term "people-based" attribution, which expands the scope of attribution by consolidating all the interactions and conversions of each user, regardless of where those activities take place.

Marketers use this type of software to help measure and optimize marketing performance metrics in real time across every marketing channel and ad network. This type of software is based on an attribution window, or conversion window, which is the period of time in which a user’s action (i.e., view or click) preceding app install counts as having an impact on that decision for installation. Mobile attribution software often integrates with software solutions used by sales and marketing teams, including, [ad network software](https://www.g2.com/categories/ad-network), [marketing automation software](https://www.g2.com/categories/marketing-automation), and [CRM software](https://www.g2.com/categories/crm). Marketing teams can also use these solutions in conjunction with [mobile marketing software](https://www.g2.com/categories/mobile-marketing), [mobile app optimization software](https://www.g2.com/categories/mobile-app-optimization), and [mobile app analytics software](https://www.g2.com/categories/mobile-app-analytics).

To qualify for inclusion in the Mobile Attribution category, a product must:

- Provide insight into where each mobile application install came from across every marketing channel, device, and advertising network
- Analyze these insights to optimize user acquisition campaigns and marketing performance
- Utilize one or more of the following attribution methods: unique identifier matching, device fingerprinting, open URL with click ID, Google Play Referrer, and probabilistic matching
- Provide dashboards and visualizations for users to understand which activities performed better and why

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