![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
UF

Verified User in Financial Services

Mid-Market (51-1000 emp.)

6/3/2024

"Experimentation made easy"

5/5

What do you like best about AB Tasty?

The user interface is really straight forward, our onboarding training takes 60 minutes to complete and then our employees are ready to create their first experiment. In comparison to other AB testing solutions what stands out are the visual editor, lot of widgets, options, yet very easy to use, have been using now for more than 5 months without any bugs or issues, very impressive. Other favourite is the QA step in the test set up, it gives very detailed feedback if something is not working, with other tools it was quite hard to do any debugging, with AB tasty it is very simple. Also it is really great to have a proper 2-way GA4 integration available, so we can even use GA4 audiences for targeting in AB tasty.

Beyond the software, the AB Tasty team is also super helpful, regularly bringing case studies, helping with any queries, questions at great speed. Also the support is very responsive, there is a live chat function where within minutes we can get help.

It was also very easy to onboard the tool and replace our older one, we managed to set up a proof of concept implmentation within a few days. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

We have several domains and the AB Tasty tags are different per domain, which makes it a bit more complicated than our previous vendor, though the tags are easy to set up. Review collected by and hosted on G2.com.

What problems is AB Tasty solving and how is that benefiting you?

We are using AB Tasty for experimentation, which are either related to optimisation, helping us to reach our KPI targets, or de-risking migration projects where we want to ensure that the performance of the given solution is at least kept the same as prior to migration. Occasionally we also use the patch function to roll out a change temporarily via AB tasty to all traffic, whilst the change is productionised. The AB Tasty team also brings valuable insights which can inspire us with new ideas to reach our business goals. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

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4.4 out of 5 · Verified reviews from real users

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