I find AB Tasty to be a very simple and easy-to-use platform with an excellent user experience. The customer support team is great, providing necessary assistance when needed. We were able to start testing on our site within a few weeks of signing the contract, thanks to the ease of setup. Utilising AB Tasty has transformed our decision-making processes by providing data-backed insights, allowing us to understand the impact of changes to our site, and making informed judgments quickly. The clarity of reporting is something I particularly value, as it is straightforward to use and allows fast decision-making. Additionally, the integration with Heap Analytics was beneficial. I love the platform's usability and the clarity it brings to reporting, backed by a supportive customer support team, which makes it a top choice against various competition in the market. Review collected by and hosted on G2.com.

N/A Review collected by and hosted on G2.com.

The tool is very comprehensive and easy to access for simple tasks. The support is responsive when contacted. Numerous new features show a continuous evolution of the tool. The training sessions, webinars, and information sharing (notably through the monthly decks) are of high quality. The integration of AI facilitates technical tasks that would normally require coding. Review collected by and hosted on G2.com.

The tool is quite time-consuming and requires time to achieve exactly the desired result. Its functional richness is also its main flaw: several features require technical skills. However, the integration of AI and the responsiveness of support partially compensate for this complexity. It remains frustrating, however, to have to resort to external tools for certain projects. Some features are missing, notably better management of campaign organization (e.g., creation of folders that would display visually and not in filters). The ability to save modifications as custom widgets (to easily reuse them between two campaigns) would also be a real plus, as the creation of widgets remains too technical today. Review collected by and hosted on G2.com.

What I appreciate most about AB Tasty is the dual strength of the tool and the support. The platform is very comprehensive and versatile, going beyond A/B testing to effectively cover personalization and multiple experiments. At the same time, the quality of support is remarkable: our Product Specialist, Shane, is extremely responsive and often helps us to overcome obstacles, just like the support team, which is consistently responsive and a great help in ensuring the success of our projects. Review collected by and hosted on G2.com.

We sometimes encounter technical difficulties in setting up some more complex A/B tests, as these require specific skills. However, this weakness is quickly compensated for and resolved thanks to our support. Review collected by and hosted on G2.com.

Very intuitive and easy to use interface. A ton of out of the box widgets to use. Customer support is phenomenal as well. Review collected by and hosted on G2.com.

It is difficult to use the editor with a React site. Review collected by and hosted on G2.com.

This solution allows for the quick launch of A/B tests as well as customizations, even without advanced technical skills, particularly thanks to the addition of Copylot which facilitates the execution of in-depth tests without requiring coding knowledge. The features offered are varied and comprehensive, providing great flexibility to optimize the user experience and improve the performance of our sites. Moreover, Rémy is always responsive and attentive, making the use of the tool all the more pleasant on a daily basis. Review collected by and hosted on G2.com.

I do not yet use the tool regularly enough to be able to make a negative critique. Copylot has already solved the main problem I had initially: without coding skills, it was difficult to conduct thorough tests. In general, I have always been very satisfied with AB Tasty. Review collected by and hosted on G2.com.

AB Tasty offers us great autonomy in implementing our tests and allows us to iterate quickly thanks to the simplicity and flexibility of its editor. The platform facilitates the creation and modification of experiences without major technical dependency, notably thanks to the additions of AI in the platform, which significantly accelerates our decision-making and optimizations.

We particularly appreciate the sharing of inspiring case studies, easily transposable to our site, as well as the ability to validate our hypotheses before any production deployment, reinforcing the reliability of our actions and securing our revenue.

The tool also stands out for its seamless integration with other solutions, the clarity of its reports which allow precise daily monitoring of campaigns, and the wide variety of available widgets (pop-ins, banners, timers, NPS surveys...).

Finally, we benefit from quality support with our CSM, who is always responsive, available, and proactive, making the collaboration particularly effective and pleasant. Review collected by and hosted on G2.com.

Effects of flickering in certain tests Review collected by and hosted on G2.com.

The interface is clear and intuitive. You can launch A/B tests or patches quickly and without using code thanks to the widgets, which is a big time saver for quick requests. The team is responsive, very kind, and professional. I have been using it every week for over two years, and with all the updates I've seen, I've never used a tool as efficient. Review collected by and hosted on G2.com.

I imagine it's a technical issue and there's nothing we can do about it, but changing the variation in the visual editor and seeing the page reload completely, then adding the AB Tasty layer, wastes quite a bit of time (but the fact that we have a super heavy site to begin with doesn't help with the loading). Review collected by and hosted on G2.com.

We’re able to set up new trackers directly in AB Tasty, which has been a great addition - it’s allowed us to monitor on-site behaviours in new and interesting ways. We can also track multiple metrics for each experiment and its variants all in one place. Overall, it’s a very easy-to-use platform for analytics and running live experiments. Review collected by and hosted on G2.com.

The visual editor can be difficult to work with, and not having all of our data available directly within AB Tasty has been quite limiting for our analysis and decision-making. Review collected by and hosted on G2.com.

I have been using AB Tasty for 3 years now and I find it to be an excellent tool. It offers many features: easy personalization, A/B testing, and the ability to create patches to temporarily fix issues while waiting for the deployment of fixes. The support is truly excellent, and it is interesting to note that Google recommended AB Tasty after the removal of its own A/B testing tool. I highly recommend it for any team looking to optimize user experience and test variations effectively. Review collected by and hosted on G2.com.

One thing, it's the loading time of the interface Review collected by and hosted on G2.com.

The platform stands out for its great ease of use and its very user-friendly interface. The tool is powerful and offers many possibilities, making it particularly pleasant to use. The support and contact with ABTasty are simple and effective, which reassures us when getting to grips with the tool. ABTasty allows us to design and optimize our journeys, and it has established itself as an indispensable tool within our organization. Review collected by and hosted on G2.com.

The main area for improvement I see regarding the tool concerns its performance. ABTasty is very powerful, but sometimes its use leads to some slowdowns, which could be optimized. Of course, these loading times are not excessive, but it remains an aspect that can be improved. Review collected by and hosted on G2.com.