--- title: AB Tasty Reviews meta_title: 'AB Tasty Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 410 reviews by the users' company size, role or industry to find out how AB Tasty works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 410 scale: '5' date_modified: '2026-07-21' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # AB Tasty Reviews **Vendor:** VWO AB Tasty **Category:** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) **Average Rating:** 4.4/5.0 **Total Reviews:** 410 ## About AB Tasty At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, search and the market’s only emotions-based segmentation solution. Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others. Our global team of experts is what sets us apart with an unmatched customer-first mindset embedded into company culture. To learn more, visit www.abtasty.com ## AB Tasty Pros & Cons **What users like:** - Users appreciate the **ease of use** of AB Tasty, benefiting from its intuitive interface and comprehensive support. (72 reviews) - Users value the **highly responsive customer support** from AB Tasty, which enhances testing and optimization processes. (57 reviews) - Users value the **flexibility and excellent support** of AB Tasty, enabling quick and easy A/B test setup. (48 reviews) - Users commend the **helpful customer support** and intuitive features of AB Tasty, enhancing testing efficiency and user experience. (46 reviews) - Users appreciate the **easy setup** of AB Tasty, enabling quick testing and personalisation without extensive development skills. (40 reviews) - Users value the **testing efficiency** of AB Tasty, praising its intuitive design and responsive customer support. (36 reviews) - Experimentation (34 reviews) - Features (29 reviews) - Analytics (27 reviews) - Users commend AB Tasty's **user-friendly experience** , efficient decision-making, and excellent support during onboarding and implementation. (26 reviews) **What users dislike:** - Users note the absence of **native integrations** with Salesforce, complicating analytics and requiring manual workarounds. (22 reviews) - Users face **testing difficulties** with AB Tasty, as the responsive features and visual editor sometimes do not function accurately. (21 reviews) - Users find the **difficult learning** curve challenging, especially when trying to understand advanced features and statistical data. (20 reviews) - Users find the **learning curve steep** , making it challenging to navigate and fully utilize AB Tasty's features. (16 reviews) - Users express frustration over **missing integrations** , limiting analytics capabilities and complicating experiment tracking processes. (16 reviews) - Users face **editor issues** in AB Tasty, leading to time loss and complicating the testing process. (15 reviews) - Steep Learning Curve (15 reviews) - Users often face **technical issues** like latency, slow UI, and difficulties with single-page applications on AB Tasty. (15 reviews) - Users face some **bug issues** that can delay tests, but support quickly resolves most problems. (14 reviews) - Editing Issues (14 reviews) ## AB Tasty Reviews ### 1. I love the options of being able to create an experiment without the need of a front end developer. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 10, 2025 **What do you like best about AB Tasty?** -being able to create ab tests without needed front end developer. -ad hoc use of experiments - quick and easy turn around -help center super helpful and quick to respond **What do you dislike about AB Tasty?** -the tagging process and back and forth with account manager - slightly difficult to get an end result without glitches/ constant issues with the exepriences. **What problems is AB Tasty solving and how is that benefiting you?** ability to built a test/ experiement without the desperate need for a front end developer. having no knowledge of coding this is super helpful. ### 2. Makes it easy to move fast and set up simple tests **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2025 **What do you like best about AB Tasty?** I think it's easy for anyone to run a simple test very quickly. You don't have to have knowledge of code to make changes to your site that can have a big impact on conversion. **What do you dislike about AB Tasty?** It would be good to be able to link with our userIDs to make a more consistent experience for users across platforms when running a test on a specific segment. **What problems is AB Tasty solving and how is that benefiting you?** We are able to quickly make changes to optimise multiple conversion KPIs and inform UX decisions ### 3. AB Quality Test **Rating:** 4.0/5.0 stars **Reviewed by:** MIALON S. | Responsable Technique Web, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about AB Tasty?** Ease of use. Dashboard for tracking different A/B tests. **What do you dislike about AB Tasty?** Cookie management and cookie size. We can easily encounter 500 errors. **What problems is AB Tasty solving and how is that benefiting you?** Use for quick modifications. Increase our Time To Market capacity. ### 4. Good responsiveness of the teams, good operational support. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about AB Tasty?** Operational support: Shane is very responsive, very professional, flexible, and provides good advice. Top-notch follow-up that allows us to move forward with our projects. **What do you dislike about AB Tasty?** In the product, some manipulations are difficult to implement, they are not intuitive, especially the recipe and the configuration of certain objectives. **What problems is AB Tasty solving and how is that benefiting you?** Adapt the application journey pages to our different users on different sites (different specialties and types of auditors). ### 5. Versatile and easy-to-use platform, but analytics need improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about AB Tasty?** The possibilities offered by the platform (Personal or A/B testing), the ease of use and deployment that allows for complete autonomy on most campaigns. The training and support are a real advantage to go further in the campaigns. The ability to deploy patches easily. **What do you dislike about AB Tasty?** The analytical part and the A/B test results are sometimes not very easy to interpret. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allows us to A/B test developments before they go into development, but also to compensate for the lack of possibilities on our CMS with customizations/patches. ### 6. Flexible and powerful platform for AB testing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2025 **What do you like best about AB Tasty?** The interface is simple, tests are fast to launch, and reporting is clear. Widgets and personalization features give us a lot of flexibility. **What do you dislike about AB Tasty?** Occasionally the platform feels a bit heavy, with loading times slowing down when managing many tests. The learning curve for advanced features can be steep, which is often the case for all testing platforms. Statistical explanations could be clearer for non-technical users. **What problems is AB Tasty solving and how is that benefiting you?** It lets us test ideas fast, prove what works, and optimize with data-driven decisions. ### 7. Does what it says on the tin **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2025 **What do you like best about AB Tasty?** Easy implementation and integration (via GTM), interface is simplistic and user friendly, reporting and segmentation is very flexible. Also, AB Tasty Support is amongst the best I've ever experienced when using any third party tool. **What do you dislike about AB Tasty?** There is a flicker effect when running split tests which I feel can sometimes influence experiment results. **What problems is AB Tasty solving and how is that benefiting you?** It provides me with a platform to test new features and functionality before deciding whether or not to fully implement. ### 8. Very good experience with AB Tasty **Rating:** 4.0/5.0 stars **Reviewed by:** Jeanne A. | Experience Optimization Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2025 **What do you like best about AB Tasty?** The interface is very intuitive, easy to use **What do you dislike about AB Tasty?** limited on more complex topics like customization **What problems is AB Tasty solving and how is that benefiting you?** Allows avoiding the use of developers via the visual editor Use patches to implement tracking or offer a 100% experience when variation 1 is winning but cannot be rolled out quickly by the technical team ### 9. Easy to handle, but data reports need improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2025 **What do you like best about AB Tasty?** What I like most about AB Tasty is the ease of use. **What do you dislike about AB Tasty?** What I like the least is the presentation of the data report. **What problems is AB Tasty solving and how is that benefiting you?** It allows us to easily create variations with its no-code editor and also its AI. ### 10. Easy, user-friendly tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2025 **What do you like best about AB Tasty?** The tools are clear and easy to use. The app is easy to navigate and it has a logical design. It was rather simple to start using ABTasty without any previous experience. **What do you dislike about AB Tasty?** have encountered a few technical issues and bugs. However, they have not been major and have been mostly solved with some help from the team. There could be a bit more variety in the widgets. The tests that I have done so far have been rather simple, so it is hard to say yet how easy it will be to conduct more complex tests. **What problems is AB Tasty solving and how is that benefiting you?** User experience related issues and conversion rate improvements. ### 11. Intuitive interface and responsive support, but beware of side effects with JS **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2025 **What do you like best about AB Tasty?** Easy to handle User-friendly interface Reliable and responsive support and CSM **What do you dislike about AB Tasty?** Side effects present when using JS **What problems is AB Tasty solving and how is that benefiting you?** Increase CTR / conversion rate Hypothesis validation Fix via patches Manage campaigns on the site ### 12. Powerful tool, but sometimes complex to handle **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2025 **What do you like best about AB Tasty?** I like being able to conduct tests and having multiple possibilities. The customer support is very good and available. **What do you dislike about AB Tasty?** I find the tool sometimes complex to use **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty helps us increase conversion on our lead generation journeys. ### 13. Great AB Testing tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2025 **What do you like best about AB Tasty?** Great tool to run AB tests without the need for a Dev team **What do you dislike about AB Tasty?** Can be hard to work out why tests aren't passing QA but chat support is always there to help **What problems is AB Tasty solving and how is that benefiting you?** Helping us implement tests ourselves that otherwise wouldn't be able to do due to limited dev resource. Also helps prioritise which changes we should make based on facts rather than assumption. ### 14. Good AB testing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2025 **What do you like best about AB Tasty?** I like how easy the platform is to use and the team are accessible if they're needed. there are lots of widgets and features. very smart tech. easy to integrate to server side too. **What do you dislike about AB Tasty?** I would like more support from AB testing experts to look at our tests and show us how we can do better. **What problems is AB Tasty solving and how is that benefiting you?** mainly CRO using it to release new features slowly and safely ### 15. Very impactful and easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2024 **What do you like best about AB Tasty?** Relatively easy solution, very impactful, clear analysis. Very flexible and adaptable. Also good client service and support! **What do you dislike about AB Tasty?** I don't use ABTasty on a daily basis (my team does), at the moment I don't see any major downsides. **What problems is AB Tasty solving and how is that benefiting you?** Easy and adaptable AB testing ### 16. Intuitive interface and responsive support, but mobile QA needs improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about AB Tasty?** Easy to use and understand interface, advanced features, very attentive support service! **What do you dislike about AB Tasty?** I can never get the QA mode to work properly on my iPhone. **What problems is AB Tasty solving and how is that benefiting you?** Optimization of conversion rate, study of user behavior ### 17. Test Everything Easily, But UX to Improve for Beginners **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about AB Tasty?** The fact that you can absolutely test everything on our site. **What do you dislike about AB Tasty?** Perhaps the UX of the platform, which can be a bit complex when one is not familiar with it. **What problems is AB Tasty solving and how is that benefiting you?** It allows to evaluate if it is worth implementing certain optimizations on the site. ### 18. AB Tasty **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about AB Tasty?** The editor tool is simple enough for AB test creation. We can use it to run multiple tests on our sites and the data is valuable due to it being able to filter by SKU, pricing, country etc. It integrates fairly easily with the site. **What do you dislike about AB Tasty?** The tool could be more intuitive and work at a quicker pace with the site, there is often a lag on the site when a test is running. **What problems is AB Tasty solving and how is that benefiting you?** Ability to run personalisation's within the site to enable us to promote our categories. It is fairly easy to set up ### 19. Efficient solution for AB Test implementation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2024 **What do you like best about AB Tasty?** The tool is easy to use, effective, new features are awesome and support is reactive. **What do you dislike about AB Tasty?** Reports might need to have little improvements, but a lots of new features and tools for analysis has been updated during the last year. **What problems is AB Tasty solving and how is that benefiting you?** Test variants on hypothesis in order to make decisions on features to implement (make a choice between different designs/features). ### 20. Easy to Use, No Complaints **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about AB Tasty?** The accessibilité, the ease of use. It is quite an intuitive tool whereas it is very complete **What do you dislike about AB Tasty?** Sometimes, I have issues running my QA tests, for no clear reasons **What problems is AB Tasty solving and how is that benefiting you?** It allows me to set new UX in a few clicks ### 21. Practical for quick testing, but sometimes too technical and slow **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about AB Tasty?** test new features or add a feature quickly on a site without going through development **What do you dislike about AB Tasty?** Sometimes too technical and the slowness of the server **What problems is AB Tasty solving and how is that benefiting you?** Internal development problem because it's too long, AB Tasty offers a faster solution ### 22. A simple-to-use tool whose benefit is easily measurable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2025 **What do you like best about AB Tasty?** - Ease of implementation - Ease of use - Use of patch modes - Quality support - Integration with third-party tools - Frequent innovations **What do you dislike about AB Tasty?** The tool does not work 100% on the server side. **What problems is AB Tasty solving and how is that benefiting you?** Allows to quickly deploy communication elements on the site Allows to hide certain bugs while waiting for their correction Allows to verify hypotheses before modifying user journeys (saves time and resources) ### 23. Easy to implement and use **Rating:** 5.0/5.0 stars **Reviewed by:** Maxime D. | Head of Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2025 **What do you like best about AB Tasty?** With AB Tasty, gain efficiency and improve your performance. This platform allows you to: Test new ideas quickly and easily without heavy reliance on technical teams Make informed decisions thanks to detailed analyses and clear reports Personalize the user experience for each visitor with powerful targeting Quickly resolve technical issues through patch campaigns Benefit from an intuitive interface and responsive, relevant customer support **What do you dislike about AB Tasty?** I have not yet encountered any blocking issues for which support was unable to provide a solution. The product is very comprehensive, but sometimes certain advanced integrations (SDK, server-side) require a bit more time for adaptation and documentation to be fully utilized. **What problems is AB Tasty solving and how is that benefiting you?** Improve conversion rates by identifying what truly generates engagement and sales Reduce implementation time with easy-to-launch campaigns and quick patches, without heavy reliance on technical teams Personalize the experience according to audiences to increase the relevance of the user experience Limit risks by validating changes on a small sample before a global rollout ### 24. Great Widget Library and Visual Editor, but QA Can Be Tricky **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about AB Tasty?** Library of widgets Easy to use visual editor Integrations with GA4 Segments & triggers builder **What do you dislike about AB Tasty?** Can be difficult to QA sometimes, I miss the Chrome extension where it was possible to switch variations **What problems is AB Tasty solving and how is that benefiting you?** Mostly UI issues found with user research We also use AB Tasty to patch the winning variations before deploying them AB Tasty also allowed to launch our first 360 personalizations (with Media& emailing campaigns & SFCC) ### 25. AB Tasty is an essential tool in decision-making **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2024 **What do you like best about AB Tasty?** The tool is very easy to use, the interface is intuitive. The tool allows for verifying and quantifying hypotheses based on analyses. The reporting allows for a very smooth reading of the results. The support is also a real advantage as far as I'm concerned. **What do you dislike about AB Tasty?** The editor remains quite limited when one is not an expert in code. **What problems is AB Tasty solving and how is that benefiting you?** Test, verify, quantify, and indeed, prioritize the developments of our sites. ### 26. Good platform, solid feature set, however data could be more accurate **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2025 **What do you like best about AB Tasty?** A/B Testing + Multivariate Testing + Split URL Testing + Integrations + Visual Editor Really enjoying piping in our data into custom dashboards inside Quantum Metric. **What do you dislike about AB Tasty?** The analytics and reporting aren't as robust or accurate as QM. **What problems is AB Tasty solving and how is that benefiting you?** Its helping us improve our CVR and check out flow. ### 27. Solid testing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Philanthropy | Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2025 **What do you like best about AB Tasty?** The dedicated customer support - our Account Manager Hammad is a wealth of knowledge and full of ideas for problem solving any challenges we're facing. **What do you dislike about AB Tasty?** It's not integrated with our donation platform which is a shame as it makes it slightly more complicated and time consuming to set up tests. **What problems is AB Tasty solving and how is that benefiting you?** It's helping us to establish which version of donation pages generates the highest levels of engagement and ultimately conversions, leading to an increased volume of donations. ### 28. Useful Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2025 **What do you like best about AB Tasty?** The Visual editor is useful, being able to change elements and reorder slots on the website **What do you dislike about AB Tasty?** The Code editor is sometimes hard to use but the best way to implement your change **What problems is AB Tasty solving and how is that benefiting you?** Helping us to experiment more and easily analyse results ### 29. Good support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2025 **What do you like best about AB Tasty?** What I like most is the tool’s relative ease of use. It’s also worth noting the excellent support provided by Shane, who is full of great ideas and constantly encourages us to explore more use cases. **What do you dislike about AB Tasty?** Nothing really, except perhaps the testing phase, which isn’t always easy to grasp. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allows us to develop based on concrete data rather than just personal opinions. ### 30. Robust platform for optimization at scale **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2025 **What do you like best about AB Tasty?** There's a wide range of features that's available for running tests, including setting specific targeting, ease of use for non-technical people with the visual editor and built-in widgets, as well as the newly added AI functionality that helps uncover deeper customer insights **What do you dislike about AB Tasty?** There is a certain learning curve with the platform **What problems is AB Tasty solving and how is that benefiting you?** Being able to validate hypothesis and ideas before investing in building the solutions first, and tailoring the tests towards different segments, which helps us deliver a more customer-centric product ### 31. Fantastic support team & an easy powerful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2025 **What do you like best about AB Tasty?** The support i get from the dedicated team and chat support, the user friendly tool and the AI feauters. It was easy to integrate and get started. **What do you dislike about AB Tasty?** I cant come up with anything right now.. **What problems is AB Tasty solving and how is that benefiting you?** It helps us understand the customer, and its quick in the way we work, test and develop our customer journey. It helps us prioritize tasks that actually makes a diffrence and save time on development. ### 32. Activation of ad hod tests for quick insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about AB Tasty?** Easy to be onboarded. A test can be set up in 2 mins. **What do you dislike about AB Tasty?** Sometimes the responsive doesn't work as intended. QA can be hard to actually be displayed. **What problems is AB Tasty solving and how is that benefiting you?** Patches are really nice to avoid an engineer to be involved. Easy to duplicate tests in order to avoid doing from scratch again. ### 33. Complete and Easy-to-Use Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Building Materials | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about AB Tasty?** Easy to use, good tracking, comprehensive platform **What do you dislike about AB Tasty?** some bugs that can be bad, especially the QA that triggers for the clients **What problems is AB Tasty solving and how is that benefiting you?** allows testing of new features by having logical and complete statistics to decide whether or not to update ### 34. Easy to use, no negative points observed **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2025 **What do you like best about AB Tasty?** I appreciate the ease of use + the customer service **What do you dislike about AB Tasty?** I am not yet well-versed on the subject. For now, I don't see any negative points. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty is a good way to analyze the expected learnings easily and quickly. ### 35. A tool with great potential, lots of bugs and areas of improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2025 **What do you like best about AB Tasty?** The ability to experiment with the visual elements of the website **What do you dislike about AB Tasty?** The discrepancies in the reporting section and at times unclear data **What problems is AB Tasty solving and how is that benefiting you?** how to optimize the user experience to increase conversion ### 36. Great Tool For CRO **Rating:** 4.5/5.0 stars **Reviewed by:** Dominic S. | Head Of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2025 **What do you like best about AB Tasty?** Makes testing your website easy to unlock revenue **What do you dislike about AB Tasty?** It would be nice to be able to segment test results by GA4 source/medium. **What problems is AB Tasty solving and how is that benefiting you?** Help us optimize our website for more ecommerce conversions. ### 37. Powerful tool for client and server side testing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2025 **What do you like best about AB Tasty?** Great support from team, powerful WYSIWYG tool, solid React SDK **What do you dislike about AB Tasty?** Would love to see some server side UI improvements **What problems is AB Tasty solving and how is that benefiting you?** Primarily used for server side testing and feature flags ### 38. User-Friendly Interface, But Test Limitations Frustrate **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2025 **What do you like best about AB Tasty?** What I appreciate about ABTasty is how easy it is to use. **What do you dislike about AB Tasty?** About tests, when there's "1 test 1 visitor". **What problems is AB Tasty solving and how is that benefiting you?** The customer experience could be improved. I believe there is room for better use and enhancement in this area. ### 39. Easy to Handle, But Slow Load Times in the Editor **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2025 **What do you like best about AB Tasty?** the ease of handling and implementation **What do you dislike about AB Tasty?** Loading performance from the editor interface **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allows us to measure the ROI of the features we deliver in a much more precise way. ### 40. A smooth and complete collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Artus R. | Chef de projet, Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2025 **What do you like best about AB Tasty?** I particularly appreciate the availability of the AB Tasty teams, the quality of their support throughout the projects, as well as the relevance of their advice to optimize our tests and interpret the results. **What do you dislike about AB Tasty?** So far, I have not encountered any negative points or unsatisfactory aspects in our collaboration. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty facilitates the implementation of various tests and customizations on our site, allowing us to continuously optimize the user experience. The platform also offers the ability to isolate and analyze specific audiences, a valuable asset for refining our analyses and making more relevant decisions. ### 41. Great tool to make data-driven decisions **Rating:** 4.0/5.0 stars **Reviewed by:** Julie P. | Digital performance & project manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about AB Tasty?** - a lot of possibilities for trackers and good reports, especially with AI conclusions that can help - Reactivity of customer support **What do you dislike about AB Tasty?** If not a developer expert in javascript, the tool is not user friendly enough to be autonomous on the creation of a lot of AB test. Especially the ones that require adding a new bloc based on a mockup, or updating something that needs to be reflected on all pages and not just one (for example changing the CTA colour on all PLPs without doing it manually for all CTAs on 1 PLP). **What problems is AB Tasty solving and how is that benefiting you?** doing proper AB tests where we can track more than just purchases (ex : bounce rate, clicks on specific elements, time spent). This helps make more data-driven decisions when optimising the website. ### 42. Lapeyre review AB tasty **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about AB Tasty?** A tool that is quite easy to use with many possibilities for usage. **What do you dislike about AB Tasty?** The use of the tool can take time and require a lot of support. **What problems is AB Tasty solving and how is that benefiting you?** This allows us to test development ideas for our site ### 43. More than a tool, a partner for improving UX and business KPIs on websites **Rating:** 4.5/5.0 stars **Reviewed by:** Angela T. | Digital Marketing Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about AB Tasty?** The first element is the ease of use: it is really simple to use this tool to create A/B tests, customizations... but also to analyze them. The widgets available in the platform also help to communicate, improve the performance of websites (countdowns, banners...) But it's especially AB Tasty's support that I would like to emphasize: regular exchanges & recommendations **What do you dislike about AB Tasty?** It is very simple to test elements of a page, but advanced knowledge of development code may be required in order to put more complicated tests online, but this only keeps a small percentage of the tests. **What problems is AB Tasty solving and how is that benefiting you?** The tool also makes it possible to put online functionalities that are not yet developed on the website and thus to quickly overcome a busy internal technical roadmap. ### 44. Testing your data has never been so fun **Rating:** 4.5/5.0 stars **Reviewed by:** Cristelle R. | Webmaster, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2024 **What do you like best about AB Tasty?** AB Tasty, a tool that challenges your creativity. You can run tests on multiple campaigns at the same time. The platform is very intuitive, smooth, and interactive. You can easily view the analysis of the tests and play with filters to refine your reports. This tool can do many things: pop-ins, banners, CTAs, text. **What do you dislike about AB Tasty?** Data management at the cart level is quite sensitive. We can't push the experience further, like reworking the cart flow architecture. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty helps us a lot to correct contribution anomalies that are pending development. We also use it to test a new feature that we want to implement. See if it will be profitable. ### 45. Un outil indispensable pour optimiser mes sites web **Rating:** 5.0/5.0 stars **Reviewed by:** Coralie L. | Lead CRO, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2024 **What do you like best about AB Tasty?** The interface is simple to use and understand. With the new reading of the results in the test report, I find that my analyses are even more relevant and easy to challenge. The teams are quick in their response when we have an issue, always super available. I also find it interesting to have insights and use case sharing, which can also help us in our work. **What do you dislike about AB Tasty?** I often have trouble selecting the exact div I need in my tests. I often have to go through the AB Tasty plugin to get there. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty helps us a lot, especially in personalizing our international sites versus our French sites. It's also a good way, when we want to challenge a feature, to provide data to support our requests for development and optimization. ### 46. ABTasty is a very efficient solution and very user friendly! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2024 **What do you like best about AB Tasty?** ABTasty is a very efficient solution and very user friendly! There is a very good approach and customer support with our CSM on all the campaigns. This solution is always challenged and improved in order to be and stay the leader solution ! It has been very easy to set up as the bandwidth was very small for our DSI teams. I highly recommend this solution ! **What do you dislike about AB Tasty?** I would say that it would be great to be 100% dédicate on CRO in order to use all the features of the solution ! But it is related to internal organization more than the solution itself. **What problems is AB Tasty solving and how is that benefiting you?** ABtasty is helping us to challenge some specific topics with conversion impacts. We can test idifferent variations in order to identify which one is the winning version. It permits to validate or invalidate hypothesis in very short timing with detailed reports. ### 47. Excellent ! **Rating:** 5.0/5.0 stars **Reviewed by:** Shahani D. | E-Store Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2024 **What do you like best about AB Tasty?** I'm pretty new on using the tool AB Tasty, but it's easy to use and you can understand pretty quickly what needs to be done in order to make your test work. And for our part, Maëlle is ALWAYS available when needed so it's a pleasure to work with AB TASTY. **What do you dislike about AB Tasty?** For the moment, nothing that I dislike honestly. **What problems is AB Tasty solving and how is that benefiting you?** When we have some issues on the website, we can add a patch pretty quickly in order to hide the issue by the patch. It also helps us converting better and more. When we do price-offs on the website, the AB Tasty personalizations are really helpful. ### 48. Great tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2025 **What do you like best about AB Tasty?** The UX / design is very friendly and easy to use **What do you dislike about AB Tasty?** App testing, our business is moving to apps space **What problems is AB Tasty solving and how is that benefiting you?** Streamline testing process within the company ### 49. A simple solution and a very good accompaniment **Rating:** 5.0/5.0 stars **Reviewed by:** Vincent P. | Responsable pôle production web Agence, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AB Tasty?** The solution is intuitive and easy to handle, allowing for rapid deployment of tests. The attentive support and availability of Shane B. have greatly contributed to a smooth use of the solution, thanks to regular feedback that kept us informed about new features. **What do you dislike about AB Tasty?** Some slowdowns during large deployments but nothing too serious. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty helps us improve the user experience by assisting us in best meeting user expectations. It also allows us to test features before they go live. ### 50. Merci, j'ai AB Tasty ! **Rating:** 4.5/5.0 stars **Reviewed by:** Anais P. | Digital marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AB Tasty?** The flexibility of the tool allows us to make changes very quickly on our site. Whether it's a pre-home, a button change, or anything else, Ab Tasty allows us to do it quickly, without going through a development phase. **What do you dislike about AB Tasty?** It is sometimes a bit complicated to analyze the test results because we do not clearly know the scope of analysis. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allows me not to have to ask a developer to implement changes or tests: it is therefore easier, cheaper, and faster. ## AB Tasty Discussions - [What are some examples of how you have used the personalization features?](https://www.g2.com/discussions/what-are-some-examples-of-how-you-have-used-the-personalization-features) - 1 comment, 1 upvote - [Can I carry out tests without the help of my technical teams?](https://www.g2.com/discussions/easy-to-use) - 1 comment, 1 upvote - [How does AB Tasty use the data it collects?](https://www.g2.com/discussions/ab-tasty-and-data-protection-1bd205bf-e955-41ff-ad84-ab6d379cf476) - 1 comment, 1 upvote - [Is AB Tasty compliant with personal data protection laws?](https://www.g2.com/discussions/ab-tasty-and-data-protection) - 1 comment, 1 upvote - [How do I install AB Tasty on my site?](https://www.g2.com/discussions/setup-and-technical-requirements) - 1 comment, 1 upvote - [View AB Tasty pricing details and edition comparison](https://www.g2.com/products/ab-tasty/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+17%3A23%3A14+-0500&secure%5Bsession_id%5D=35e8c317-8bbb-43bc-84bc-fbab00703c1d&secure%5Btoken%5D=4d9c041c225de5adc2a149eabf2e48deb1bb26b7227290daf08d983c9d155d08&format=llm_user) ## AB Tasty Integrations - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) - [Fundraise Up](https://www.g2.com/products/fundraise-up/reviews) - 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[Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## AB Tasty Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Usability - Emotion AI** - Multi-Modal Support - Setup Simplicity - Platform Integration - User Interface Design **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Functionality** - Multi-Environment Control - Feature Testing - Low-Code Interface **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Performance Optimization - Emotion AI** - Data Privacy - Scalability - Real-Time Processing **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Personalization** - Recommendation - Content - Cart Abandonment - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps **Security & Compliance - Emotion AI** - Emotion Granularity - Ethical AI Compliance - Encryption Support **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Advanced Features - Emotion AI** - Integration APIs - Adaptive Emotion Responses - Multi-Language Support **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Detection Features - Emotion AI** - Voice Emotion Analysis - Facial Expression Recognition - Emotion Detection in Low-Quality Inputs **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Emotion AI** - Adaptive Learning - Natural Language Interaction **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top AB Tasty Alternatives - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 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