AB Tasty Reviews & Product Details

Love how easy the tool is to use. Can easily create real time experiences as set up is really quick. AB Tasty team constantly improving the platform based on customers feedback. It's great to see a company listening to the customers opinion. Great library of widgets. Review collected by and hosted on G2.com.

I wish they offered a more dedicated support. I think it would be great if they offered immediate support sometimes you may require more urgent support but the SLA I feel is too long. It would be great if they offered this option even if there was an extra charge I think a lot of companies would prefer this especially if you don't have your own in house dev capability. Review collected by and hosted on G2.com.

The platform is easy to use and the service/support is great. We can easily start our own campaigns or we can work with AB Tasty's team to help us design more complicated tests and customizations. Review collected by and hosted on G2.com.

Could use a little bit more detailed/customizable reporting. Right now the analytics portion is a little complicated to understand and doesn't necessarily give us all the details and reporting control we'd like. Review collected by and hosted on G2.com.

They have a very user-friendly UI. They've thought through their product carefully, and built solid documentation to support the tricky bits. So the situations in which I really need their technical support to answer a question or come to the rescue are relatives rare. Review collected by and hosted on G2.com.

Two things primarily:

1 - It's difficult to execute custom javascript (at least if you're using a REACT-based site like ours). The way that AB Tasty times some of its actions are a mystery to me, and it's required a lot of work to figure out how to get our code to fire properly.

2 - the organization of campaigns, personalizations, etc. lacks refinement. It's really just a fairly large (as in size of rows) table, and makes it difficult to quickly get to the place you want to be if you've got a lot of campaigns running at once. The folder organization hasn't been particularly useful as it takes more time to organize tests into folders and then navigate to them than it does to just scroll through the list and find them directly. Review collected by and hosted on G2.com.

Easy to use for nontechnical users.

Also allows SPA support that functions very well with our needs.

Comes with functions that allow me to skip having to go to developers like using exit modals. Review collected by and hosted on G2.com.

Harder for nontechnical users to set up GA tracking.

Also, sample sizes need to be calibrated from the base CR better.

Reporting can be improved by having it those filters come in as easily as Excel pivot tables than having to go through and export the data. Review collected by and hosted on G2.com.

This tool has a lot of great capabilities. Not only can you run just about any A/B test (especially if you have support hours to use their devs when you need extra help), but you can also do a lot with their NPS widget. I love the built-in widget library, that makes this tool stand out from others. I've also been quite happy with their account support team - the reps have worked with me to utilize Asana for testing projecting management. It's hugely helpful that their team adapts to our processes and it's a win-win for us both. Review collected by and hosted on G2.com.

The tool isn't as intuitive as others that I've used. They often release updates to widgets that aren't well publicized and cause you to rebuild things for accurate reporting (for example, the NPS widget). You also can't delete tests and the organization of them in their folder tool isn't useful, so the test area can become cluttered. Review collected by and hosted on G2.com.

I like its simplicity... but you can do a lot of useful things with it.

For testing, it has a very friendly interface. It’s a top easy-to-use tool. You don’t have to be a master coder to take advantage of it.

We are using the customization tool a lot, that allows us to make small and fast UX and functional modifications and personalizations without using our dev team and all that stuff to release a new versión of the website. This way, we don’t have to wait for several days, even weeks, to have the changes implemented in delivery.

By the way, the AB Tasty team is very diligent and kind. They will assist you really fast for any problem or doubt you have.

Thank you so much AB Tasty team and congrats! Review collected by and hosted on G2.com.

There is nothing dislike me. Obviously, everything may be improved but it's notorious that AB Tasty is constantly improving. Review collected by and hosted on G2.com.

- The tool is simple to use, the reporting functionality is great.

- The tool allows you to create super complex tests if you want as well. Review collected by and hosted on G2.com.

- Can be tricky to see if your test has been set up correctly, in relation to measuring the performance of the test. Review collected by and hosted on G2.com.

I have been using AB Tasty for a year and a half and I am very satisfied with its use. It is a simple tool to apprehend even for beginners who offers many features and widgets.

I use it regularly for A/A, A/B tests and customizations. The implementation of the tests is simple and fast. And the new interface is more ergonomic and the new report is more readable and understandable.

AB Tasty’s consultants and support teams are very responsive and pedagogical. Review collected by and hosted on G2.com.

It takes between 3 and 6 hours to get the first results. It’s a bit long!

It’s too bad the editor doesn’t offer drag and drop to move the elements. This would facilitate the implementation of the tests especially when one does not know how to code. Review collected by and hosted on G2.com.

* Can put ideas into live features very quickly

* The Editor function on the AB Tasty Platform allows us to see instantly how an update looks like on the site

* The AB Tasty Support Team is very helpful

* Nudges are available when you are running out of new ideas

* Results are easy to understand Review collected by and hosted on G2.com.

There is nothing in particular that I dislike with the service and the platform. Review collected by and hosted on G2.com.

AB Tasty is easy to use and an efficient tool to share and diffuse test and learn culture in your company. The platform is very intuitive, well designed and answers all the CRO needs. Tests are quickly implemented, dashboards can be personnalized, the tool is flexible and can be plugged to other analytics tools in order to run deep dive analysis.

The support provided by the teams is a high quality service, CSM are very reactive and their support is really appreciable. Review collected by and hosted on G2.com.

Data collect can be a little bit longer and having dedicated web developpers in order to developp the test is a must, but I have not a lot to say, we are very satisfied. Review collected by and hosted on G2.com.

-easy to use without being an expert in html code

-a large library of engagement widgets to personnalise and improve easily the user experience

-very competent partners who listen to their customers are fairly well organized

-an always improved and enriched tool

-a really clear and understandable campaign report Review collected by and hosted on G2.com.

-data can be slow to being update

-not really easy to acceed to reports from the Homepage (not very user friendly) Review collected by and hosted on G2.com.

After dabbling with a few different testing platforms, my organization (a mid-size regional non-profit) chose AB Tasty as our tool of choice for testing out variations on our website.

What makes AB Tasty a good choice is that after you launch the dashboard it goes right into starting a new test or reviewing a running one. No pop ups with new features, no extra stuff to distract you, it's right to the point. The platform takes you through a setup wizard where you choose the test variables, goals, targeting and more in a logical way. It does so in a paginated fashion to make sure you hit all the required areas. Review collected by and hosted on G2.com.

There's not much that I can say so far. At times it can be a little slow compared to other cloud based software but not egregiously so. I'm confident that as AB Tasty grows as a company, technical improvements are a constant thing they work on. Review collected by and hosted on G2.com.

- the autonomy to be able to set up simple tests and the efficiency of the AB Tasty team to set up complex tests

- the high quality service Review collected by and hosted on G2.com.

Concerning personalization, the tool has some weaknesses, in particular on the prioritization of personalizations Review collected by and hosted on G2.com.

- Easy to setup : Simple one-tag implementation

- Easy to use : Code editor, in HTML/CSS/JS for quick test and widgets fully customizable for

- Great support : Costumer service are always helpful and proactive

- Mobile app to manage tests and personalization everywhere Review collected by and hosted on G2.com.

- UX tools, like Session recording and heatmaps are not as good as other market tools (Hotjar, Crazyegg)

- Page flow on reporting still does not work Review collected by and hosted on G2.com.

AB Tasty is extremely user friendly, requires no developer involvement, and can help you scale your experimentation stack quickly. The personalization suite offers a range of features that can really help differentiate to certain persona groups and improve conversion rate. There are also numerous features that can promote urgency and influence users on my sites dynamically, such as built in countdown clocks and banners, simple pop ins, and promotional banners.

Additionally there are tracking capabilities such as iframe clicks, scroll depth, and element specific impressions which can inform content on a very high level. On top of this the integrations make AB Tasty very useful in our marketing tech stack as it can be synced with google forms, social media channels, and even our zendesk account. Review collected by and hosted on G2.com.

While the visual editor is easy to use, there is some improvement that can be done in the hide/add/remove elements in html features. Review collected by and hosted on G2.com.

Personalization opportunity for e commerce improve the sales convertion rate significantly Review collected by and hosted on G2.com.

Only see benefits of leveraging the solution. Review collected by and hosted on G2.com.

The proximity with the AB Tasty Team and the rapidity. Review collected by and hosted on G2.com.

For a multinational group as L'Occitane, we can do rework without knowing it, because each countries implement their experiences and it would be great to centralize it to avoid rework. Review collected by and hosted on G2.com.

I like the usability of the platform and the way to implement some tests easily.

I like the AB Tasty's support, we can talk via a chat directly on a platform and they are super reactive!

I like to collaboration with AB tasty, our CSM is very competent, we learn a lot on the best pratises. Review collected by and hosted on G2.com.

Sometimes it's quite technical but fortunately we have an AB tasty technical support who help us to develop tricky tests. Review collected by and hosted on G2.com.

The tool's speed and easiness is a big pluswhen it comes to build campaigns or launch quick tests and personalizations. Review collected by and hosted on G2.com.

We do a lot of personalizations on the AB Tasty plateform and don't always have the time to implement them on our website which can cause slowdowns. Review collected by and hosted on G2.com.

- Easy implementation with 1 snippet of code

- Responsive and engaging account team, ongoing support has been exceptional

- Simple and logical test design, QA, and launch (easily launch tests within 10-15 minutes)

- Variation editor allows for plenty of flexibility

- Multi-page testing capabilities Review collected by and hosted on G2.com.

- Reporting and analytics feel thin and would like to have more ways to slice data by segments within the platform

- Foldering/archiving is helpful; however, the interface where tests appear is a bit clunky when many tests are live Review collected by and hosted on G2.com.

Ease of use - did not have much experience before using it but found it intuitive and straightforward. Easy to setup tests, content changes and track results. Review collected by and hosted on G2.com.

The visual editor was not very intuitive to me. Review collected by and hosted on G2.com.

We deployed A/B Tasty on many countries, easy to setup, the tools is easy for local teams to use when they need it for testing purpopes.

The path of creating a test have recently been updated to the greater good on focusing on the objectives setup.

In addition the reporting was given a new ergonomics and ease of understanding to capture quickly the result of test for any market users.

The dedicated CSM is definitly a plus and is available quickly to support us, and if technical question as well their chat line is definitly quick to answer (under 10 minutes to get someone) Review collected by and hosted on G2.com.

The pricing model that may not be a good fit for some organization.

For simple personnalisation/test the solution is easy to use, for more advanced you will need an integrator (this apply for other platform as well). Review collected by and hosted on G2.com.

It's easy to use, understandable and works well.

Furthermore, the customer success managers answer really quick, they help you when you need some support. Review collected by and hosted on G2.com.

Nothing to dislinke, AB tasty helps me to optimize my conversion. Review collected by and hosted on G2.com.